May 17, 2021, Issue 756
Study: Fans Returning To Shows
In early March 2021, Texas Governor Greg Abbott lifted the statewide mask mandate and increased the capacity of all businesses and facilities to 100%. After nearly a year of limited performances and dark venues, music Would you attend an indoor fans could return to their pre-pandemic live event today? music activities – but would they? Using data collected by Actionable Insights Group (AIG) and studying trends from the trajectory of Texas attendance offers insight into listeners’ willingness to attend events as the nation reopens to indoor and outdoor concerts over the next several months. Would you attend an outdoor Safe The Date: First, methodology: AIG event today? conducted an online survey of more than 2,500 Texans ages 18to-65 who had attended live music performances before COVID and listen to radio at least once per month. Results showed 68% saying they would attend an outdoor performance that same day, and almost 54% saying they (continued on page 7)
NO 46%
NO
32%
54%
YES
68%
YES
Farmers Only: WSIX/Nashville’s “Wayne D” Danielson (r) and Tay Hamilton leave their studio inside Jason Aldean’s Rooftop Kitchen + Bar to meet its namesake at Bonnaroo Farm.
We Back: Aldean At Bonnaroo Farm
Performing live for the first time in more than a year, Macon Music/Broken Bow’s Jason Aldean kicked off his two-night Live: from The Bonnaroo Farm Friday (5/14) the only way he could … “We Back.” “We’ve got 14 months of frustration we’re about to unload on you,” Aldean promised the sold-out, socially-distanced audience following a four-song set from Wheelhouse’s Elvie Shane, who similarly compared himself to a “caged animal.” Despite fans watching from their own Jason Aldean “cages” – four-person pods with six feet between groups – the show ushered in the beginning of a return to normalcy. Keeping the emphasis on the music with few breaks, Aldean played a rapid-fire, 22-song set
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