2025 Incentives & Recognition Left to Right : Jeff Koerner, Regional Vice President – Southern Region
Jon Voegele, Regional Vice President – Central Region
Tim Harris, Executive Vice President, Agency
Kendall Holmes, Vice President, Agency Operations
Jody Wilson, Regional Vice President – Western Region
This is a great time to be part of COUNTRY Financial, we’re glad you’re along for the journey! Every day, you have an incredible opportunity to enrich lives in the communities you serve.
Our incentives packages can help you and your family see the world. Coupled with effective goal setting, accountability, and mentorship, these programs provide excellent opportunities to build deep, wide books of business with core clients who will stay with COUNTRY for the life of your business.
COUNTRY acknowledges your contributions and achievements through a variety of incentive and recognition programs:
•Corporateandmarketrecognitionhonorsourtop-producingrepsonan annualbasisculminatinginourhighesthonorsofHallofFameand LifetimeAchievement.
•AllAmericantreatsyouandaguesttoaluxuriousgrouptriptointernationalor domesticdestinations.
• AllStarprovidesyouandyourimmediatefamilyafun-filledgetawayattop localresortsthroughouttheUnitedStates.
• GofortheGoldawardsAllAmericanqualifierswithadditionaltravelincentives forachievinglifegrowthabovethecontestqualificationcriteria.
•RewardCentralisourone-stopshoprewardsplatformwhereyoucanearn pointsthroughconteststoredeemonmerchandise,traveloptions, eventticketsandmore.
•COUNTRYClub,forournewreps,isathree-monthcontestdesignedtohelp you getofftoafaststartwithanopportunitytoearnaproductionbonusand buildafoundationforsuccess.
Welookforwardtoseeinghowyouwillturntheseincentives andrecognitionsintobigbusinessin2025.Browsethroughthe enclosedinformationandthinkofwaysyoucanmakeit happen,makeitmatterandmake2025ourbestyearyet.
Tim Harris Executive Vice President, Agency
Jeff Koerner Regional Vice President, Southern Region
Kendall Holmes Vice President, Agency Operations
Jody Wilson Regional Vice President, Western Region
Jon Voegele Regional Vice President, Central Region
AllAmerican January1,2025–December31,2025
TheAllAmericancontestrewardsthosewhoearn thisincentivewithaluxuriousinclusivetripto amemorablelocation.
SpecificcontestqualificationcanbefoundontheAgencyNewssite: Agency News – Agency Resources / Contests/All American
Qualifiers and their guest enjoy group events, as well as plenty of time to relax and explore on your own. Whether traveling international or domestic, this is a trip you will not forget! Learn more about this year’s location and previous programs at cfallamerican.com.
All Star January1,2025–May31,2025
TheAllStarcontestrewardsthosewhoearn thisincentivewithafamilyorientedgetaway.
All Star qualifiers can choose their destination from 2 exciting locations. Qualifiers and their family or guests enjoy top notch accommodations, a group dinner, activities, and plenty of fun! Learn more about this year’s locations and previous programs at cfallstar.com.
Specific contest qualification can be found on the Agency News site: Agency News – Agency Resources / Production / Contests / Contest All Star
CorporateRecognition AwardsbasedonproductionJanuary1–December31,2025.
SpecificrecognitionrequirementscanbefoundontheAgencyNewssite: Agency News - Agency Resources / Contests / Recognition / Corporate Recognition
LifetimeAchievementAward
Honorsrepresentativesanddistrictleaderswhohavequalifiedfor40AllAmericans.
HallofFame
Honorsrepresentativeanddistrictleaderswhohavequalifiedfor20AllAmericans.
NationalChampion
Honorsthetoprepresentativesanddistrictleaders See Champion Awards.
NationalSalesAchievement
HonorstopproducingAllAmericanrepresentativesinthefollowingcategories:
–NewBusinessLifePremium
– NewBusinessPIF/VIF
–NewAssets
NationalSalesAchievement–Management
HonorstopAllAmericandistrictleadersinthefollowingcategories:
–LifeNewAnnualizedPremiumpercentofgoal
– P/CNewBusinesspercentofgoal
–InvestmentNewAssetspercentofgoal
EmeraldClub
Honorsrepresentativeswith$100,000NetAnnualizedLifePremiumgrowth(LifeTier8) atcontestyearend.
MasterStatus
HonorsrepresentativeswhoplaceinthePrestige+MasterSalesSupporttierand receivetheprofitabilitybonus
LifeHonorRoll
Honorsrepresentativesforconsistentlifeactivityduringthecontestyear.
NationalAdvisoryCouncil
NACmembershipisearnedthroughoutstandingperformanceandisconsideredtobe anhonortoberecognizedasarepresentativeoftheagencyforce.
MarketRecognition AwardsbasedonproductionJanuary1–December31,2025andawardedineach Market/Region.SpecificrecognitionrequirementscanbefoundontheAgencyNewssite: Agency News - Agency Resources / Contests / Region & Market Recognition
Market Recognition continued EnrichingLivesAward
Annuallyeachdistrictleaderwillnominateonerepresentativeintheir districtthatmeets theawardrequirements. WinnerwillbedeterminedbyAreaDirectorandRegionalVice Presidentandannouncedatrecognitionbanquet.
YearsofService
HonorsrepresentativesthathavebeencontractedwithCOUNTRYfor25,30,35,40yearsetc.
ExcellenceClub
Honorsrepresentativesineachmarketthatarethetopproducerinthefollowing categories:CommercialGrowth;AutoGrowth;HomeGrowth;FarmGrowth;P/CNetPIF/VIF Growth
(Home+Auto+Farm+Commercial);NetAnnualizedLifePremium;NewAssets
LifeTier
HonorsrepresentativesthatachieveatleastLifeTier4asofcontestyearend.
RecordBreaker
Honorsrepresentativesforexceedingpreviousannualproductionrecordsinthefollowing categories:NetAnnualizedLifePremium,P/CnetPIF+IncrementalVIF,andNewAssets.
MarketChampion–RookieRepoftheYear
ContractDate02/01/2024to12/31/2025;MustbecurrentAllAmerican; TopRookieintheMarket;FormerDistrictLeadersarenoteligible. See Champion Awards.
MarketChampion–NewRepoftheYear
ContractDate01/01/2022andafter;MustbecurrentAllAmerican;TopRepintheMarket; FormerDistrictLeadersarenoteligible. See Champion Awards.
MarketChampion–RepoftheYear
ContractDatePriorto01/01/2022;MustbecurrentAllAmerican;TopRepintheMarket; See Champion Awards.
MarketChampion–DistrictLeaderoftheYear
AgencyManagermustbecurrentAllAmerican;TopDistrictLeaderintheMarket; See Champion Awards.
RegionChampion–RookieRepoftheYear
ContractDate02/01/2024to12/31/2025;MustbecurrentAllAmerican;TopRookie intheRegion;FormerDistrictLeaderarenoteligible. See Champion Awards.
RegionChampion–NewRepoftheYear
ContractDate01/01/2022andafter;MustbecurrentAllAmerican;TopRepintheRegion; FormerDistrictLeadersarenoteligible. See Champion Awards.
RegionChampion–RepoftheYear
ContractDatePriorto01/01/2022;MustbecurrentAllAmerican;TopRepintheRegion; See Champion Awards.
RegionChampion–DistrictLeaderoftheYear
AgencyManagermustbecurrentAllAmerican;TopDistrictLeaderintheRegion; See Champion Awards.
Champion Awards AllStarChampions Champions are awarded at the Market, Region, and National level.
There are 4 brackets of Champions:
•RookieRepoftheYear(Contractdate02/01/2024to12/31/2025)
• RepoftheYear–4ormoreYears
(Contractdatepriorto01/01/2022)
• NewRepoftheYear–Lessthan4Years (Contractdate01/01/2022andafter)
• DistrictLeaderoftheYear
ForChampionAwardqualificationcriteriadetailsseetheAgencyNewssite:
Agency News – Agency Resources / Contests/ Recognition / Champion Awards
January1,2025–May31,2025
RewardstopproducingAllStarqualifiers*.FormoredetailsgototheAgencyNews site:
Agency News – Agency Resources / Contests / Contests / All Star
Top10NetAnnualizedLifePremium+InvestmentCredit
Top10NewAssets
BonusAmount
• Base+$1,000
RepswhoplaceintheTop10inbothcategoriesareeligiblefor$2,000. Winners willreceivetheincentiveeveniftheydonotattendthetrip
*Minimumproductiontoqualifyasan"AllStarChampion"is$50,000LifePremium+InvestmentCredit and$1MNewAssetsduringthecontestperiod.
Go for the Gold COUNTRY Club AllAmerican January1,2025–December31,2025
GofortheGoldincentivesrewardhighproducingAllAmericanqualifierswith additionaltravelincentivesforachievinggrowthabovethecontestqualification criteriaatthe contestconclusion.FormoredetailsgototheAgencyNewssite: Agency News – Agency Resources / Contests / Contests / All American
MustbeanAllAmericanqualifierundertheOverallGrowth criteriatobeeligibleforGofortheGoldqualification.
TravelIncentives
Platinum
• Base
• Uptoanadditional$1,000airfarebudget perqualifier&guesttoupgradeclassof service
• Dinnerfortwo(2)onthebeach
• Accommodationsupgrade
• Two(2)additionalhostedactivitiesper qualifier&guest
• Recognitiononnamebadge
Gold
• Base
• Uptoanadditional$800airfarebudget perqualifier&guesttoupgradeclassof service
• Two(2)additionalhostedactivitiesper qualifier&guest
• Recognitiononnamebadge
Silver
• Base
• Uptoanadditional$400airfare budgetperqualifier&guestto upgradeclassofservice
• One(1)additionalhosted activityperqualifier&guest
• Recognitiononnamebadge
Bronze
• Base
• One(1)additionalhosted activityperqualifier&guest
• Recognitiononnamebadge
*Baseamountwillbedeterminedinearly 2026.Onlyattendingqualifiersreceive bonusamounts. Amountsarebasedpercouple.
TheCOUNTRYClubContestisdesignedtogetnewrepsoffto afaststartwhileultimatelybuildingafoundationforsuccess.
This 3 month contest rewards representatives who produce atleast30BrandedP/CPIF+IncrementalVIF+LifePolicies.
Thoserepswhomeetthecontest requirementswillqualifyfora $2,500Bonus.
Inaddition,thosereps*whoplacewithintheircontractdategroupatthe contestconclusionareeligibleforanadditionalplacementbonus.
FormoredetailsgototheAgencyNewssite: Agency News – Agency Resources / Contests / Contests / Country Club
*repeligibilityfortheplacementbonusisbasedonrepstatusseeCOUNTRYClubcontestdetails
Reward Central Reward Central is our one stop shop reward platform available to representatives.
Participants in the program can earn points through various opportunities such as contests, drawings and more. Points can be redeemed for:
BrandNameMerchandise 650,000+products,2,000ofthetopbrandsinelectronics, sportsandrec,jewelry,fashion,homeandmore
TravelOptions
InternationalandDomesticFlights,100,000+hotellocations,suchasMarriott, Wyndham,Hilton,Hyattandmore,Rentalcars,VacationRentals:1weekstays inpremiumresortsnationallyandinternationally,Cruises,ThemeParks
EventTickets
8M+ticketsavailabletoeventslikeConcerts,Sports,Festivals,Plays, WorldCup,Olympics
COUNTRYStoreGiftCertificates PurchaseCOUNTRYStoregiftcertificatesthatcanberedeemedatthecompany storeforbrandedapparel,personalizeditems,officesupplies,andmore
FormoredetailsgototheAgencyNewssite:
Agency News – Agency Resources / Contents / Short Term Incentives / Reward Central
