Foor For Good

Using our Food for Good

Countdown support for the Red Cross Pacific Tsunami Appeal

Earlier this year, we were all devastated to hear about the Pacific tsunami and its impact on the people of Tonga and surrounding islands. Countdown is a founding partner of the New Zealand Red Cross Disaster Response Alliance and so we were able to take swift action to get involved and help make sure practical support was available to the impacted communities.

Thanks to the generosity of our team and customers getting involved with fundraising in our stores, we were able to raise $151,00 for the Red Cross Pacific Tsunami Appeal - an incredible result. On top of this, Countdown donated another $20,000 to help with emergency relief supplies and equipment. It’s expected that recovery from the tsunami will take many months and we hope that our contribution can play a small part in accelerating the recovery and helping our Pacific neighbours get back on their feet as soon as possible.

Supporting KidsCan

As we’ve done for a few years now, this Easter we once again supported KidsCan with a portion of sales from our everpopular hot cross buns being donated to their early childhood education programme. KidsCan does incredible mahi helping to make sure that our littlest Kiwis have free, healthy meals available during their day and with the number of preschoolers arriving hungry to early childhood education centres on the rise, we think it’s critical that we get behind initiatives like this and use our food for good. We’re proud to be able to support KidsCan and in 2022, we’re hoping to have raised around $100,000 with 5c from every pack of Countdown’s traditional hot cross buns sold being donated to KidsCan.