Frequently Asked ...

4. What's the difference between an Ad and a Post on social?

A post is content you share on social media for your followers to see organically. An ad is a paid post to target an audience outside of your followers based on demographics and interests. Because most social media algorithms limit the number of followers who see your business' content organically, we recommend promoting important or relevant posts to guarantee more people will see them. Another great indicator of a post that should be promoted is one that performs well organically. If it's doing well on it's own, putting money behind it will increase its reach.

5. How much does Social Media Marketing cost?

How much does a car cost? Depends if it’s a Kia or a Mercedes. The same goes for social media marketing: You can spend a lot or a little. But, the amount you spend isn’t a guarantee of how quickly you’ll reach your goals. After all, a Kia and a Mercedes can both get you to the same place in the same time. Running tons of ads or hiring an experienced agency to manage your accounts can result in faster growth. But, money can’t replace strategy. No matter how much you invest in social media marketing, you need to know your target audience, set measurable goals, create a content strategy, test different types of social media content, and more. You also need to understand social media ROI to know how much you can spend on promoting your products and services on social media and still make profit.

Even if you manage everything in-house, you still need to cover the expense of your time (or your team’s), plus:

Software/tools to produce and manage content, Product or payment for influencer marketing campaigns, Ads cost.