THE NEXT 100 YEARS - 2023 PROSPECTUS

2O23

About Us...

A LEGACY OF SERVICE TO BEAUTY PROFESSIONALS

Since 1912, Cosmetologists Chicago (CC) is the non-for-profit association owned by licensed beauty professionals for licensed beauty professionals. For nearly 100 years, Cosmetologists Chicago has proudly produced America’s Beauty Show. Membership to CC includes online CEU education classes, legislative advocacy, group pricing on select products, and admission to America’s Beauty Show®. Staff, Officers, and Board Members are all working industry professionals committed to serving the needs of all licensed beauty professionals.

Annually, America's Beauty Show® becomes the focal point to which the professional beauty industry physically comes together for a three-day event. It is an inspirational, educational and life changing experience. It is the heart of the professional industry, and we are making it a better experience for our membership community and for you.

SUMMARY The 100th America’s Beauty Show will be held on April 15, 16 & 17, 2023 in Rosemont, Illinois.

The theme for this show is The NEXT 100. Let’s come together and celebrate what bonds us all, BEAUTY. Dates: April 15, 16 & 17, 2023 Location: United States of America

Theme: Attendance:

Facility:

Brand Engagements: 300+ Exhibits Round Tables (2): 1,000+ Attendees

Donald E. Stephens Convention Center Rosemont, IL 60018

THE NEXT 100 YEARS 20,000+ Attendees

SCHEDULE SAT 4/15 | 11 AM - 5 PM

SUN 4/16 | 9 AM - 5 PM

MON 4/17 | 9 AM - 4 PM

CEUs Included

CEUs Included

EXHIBITS:

Brand Academies CEU Hands-On 11 AM - 5 PM

9 AM - 5 PM

9 AM - 4 PM

COMPETITIONS:

Global Image Awards Finalists

Barber

Beauty Cast Network

ROUNDTABLES:

Salon Owners Networking Lunches

12 PM Lunch(T)

12 PM Lunch(T)

CELEBRATIONS:

President’s Party (INVITE ONLY)

FREE 7-10 PM

ENTERTAINMENT:

FREE 7-10 PM

Beauty Changes Lives Experience

EDUCATION:

100 YEARS OF SERVING LICENSED BEAUTY PROFESSIONALS NON-PROFIT – OWNED BY BEAUTY PROFESSIONALS FOR BEAUTY PROFESSIONALS

YOU CANNOT AFFORD TO MISS THIS SHOW!

PROJECTED ANNUAL PURCHASES OF AMERICA’S BEAUTY SHOW ATTENDEES

$40,000,000

+

40+ MILLION REASONS TO ATTEND ABS!

THE MARKET IS GROWING! PROJECTED % GROWTH # STYLISTS (2020 – 2030)

53% OF THE ATTENDEES ARE UNDER THE AGE OF 45.

“

19% Source: US Bureau of Labor Statistics

1,000+ 7,000+

SALON OWNERS

STUDENTS

8,000+

INDIVIDUAL PROFESSIONALS

ATTENDEES DESCRIBE THEMSELVES • I am passionate about being a licensed beauty professional and want to get ahead.

• I am a natural leader and people turn to me for help.

• I love to shop!

TOP REASONS WHY STYLISTS ATTEND AMERICA’S BEAUTY SHOW • CEU Education • Product Demonstrations

• Shopping • Community

2023

F R A N K IS P .AFCEU ULCO

CRENEWAL H I E F E X E C UYEAR T I V E OFOR FFICER

COSMETOLOGY

INTRODUCTION TO MARKETING MATERIALS WE PROMOTE ABS OUR MARKET REACH IS

BROAD & EXPANSIVE

{

17,000 Salon Posters 30,000 Direct Mail Pieces 4.8 million impressions 2.7 million unique recipients 1.6 million emails

SOCIAL MEDIA AUDIENCE

75,000+ followers on facebook

56,000+ followers on instagram

14,000+ followers on twitter

WHAT’S NEW FOR YOU? GLOBAL IMAGE AWARDS ARE BACK! We are excited to bring back the Global Image Awards. They are more relevant now than ever! With access to digital all around us, we are uniting the world of beauty through this global competition one smart phone at a time. Category winners will receive an all-expenses paid trip to America’s Beauty Show for two, two nights of accommodations, social media coverage, and face to face meeting with a professional beauty mentor.

.BRAND ACADEMIES ON SATURDAY! Learn directly from the brands that you love. Each academy will feature global educators from that brand. Learn new techniques, trends, and sample new products. In addition, you will have access to the digital recording of that class. You do not need to Exhibit in order to participate in Brand Academies. If you wish to host your own Brand Academy, the revenue belongs to you. Turnkey solutions are available, no set up, no tear down required. Shall you opt to Exhibit and host a Brand Academy, you may do so. You will save more by having ABS host. You are encouraged to look at the many sponsorship

ORE More

opportunities that exist to further promote your brand and presence.

EXHIBITORS! EDUCATION! ENGAGEMENT! PROMOTIONAL OPPORTUNITIES! CONNECTING WITH SALONS! EVEN MORE ENERGY!

EXHIBITORS

LOOK WHO’S COMING SALONCENTRIC PREMIERE BEAUTY SUPPLY ULTA BEAUTY MORROCCAN OIL AMIKA ANDIS MOROCCANOIL FAROUK HATTORI HANZO WAHL CLIPPER GENTLEMAN REPUBLIC HOTHEADS GELISH BELVEDERE HAIRTALK HALO COUTURE L3VEL3 DONNA BELLA JOHHNY B COLORTRAK BRAZILIAN PROFESSIONAL / BRAZILIAN BLOW OUT LEAF & FLOWER COLORLATINO JOHN AMICO RUDE COSMETICS CROWN BRUSH SHARK FIN BES SENSEI SHEARS DNA HAIRTOOLS TURBO POWER PIBBS MINDBODY BOOKSY ELCHIM SASSI AMERICA WELLNESS PREMIUM PRODUCTS AND MANY MORE!

MESSAGE TO THE EXHIBITORS We are listening.

1.

NO Price Increase: Despite historic inflation, America’s Beauty Show® did not raise exhibit prices for 2023.

2.

Attendee Relationships: We are implementing programs so you can directly interact with attendees to build long-term business relationships.

3.

Data Trends: We will continue to share data trends to help improve your experience.

4.

Volume: We will reduce the volume of sound without losing the energy of the Show.

5.

Create and generate exposure and excitement for your brand and reaching new and existing audiences!

6.

Showcase: Introduce your products, promotions, launches, services, hands on training and education.

7.

Advertising: Become an exhibitor and/or sponsor, and receive pre-show coverage and recognition.

8.

Sell: Our audience loves to shop! Many of our 2022 Exhibitors sold out of their inventory!

9.

Education: Demonstrate and educate customers and partners while building long lasting loyalty.

We will continue to seek ways to keep our community strong so we can all grow and prosper TOGETHER. TOGETHER, we are America’s Beauty Show®

There is no other show like America’s Beauty Show to promote your brand “in real life”!

Each year, tens of thousands of beauty professionals will attend ABS to get hands- on with products, experiences, and services like yours. And no other show supports the needs of exhibitors like we do, to help make your experience a success. Whether you’re a new or returning vendor, we strive to make things easy – and fun!

America’s Beauty Show is a non-profit event. We are here to serve you and all Licensed Beauty Professionals.

We are committed to giving you our very best effort now and for The Next 100 Years. Thank you for your support.

We appreciate you.

Our promise to you,

FRANK P. FULCO CHIEF EXECUTIVE OFFICER

EXHIBITORS To reserve your premium booth space, we are accepting a 40% down payment.

Spaces are going fast. Commitment today will not only reserve your place at ABS 2023, it will include your presence in our ever popular Advance Program Guide, reaching over 250,000.

XHIBITORS

NO PRICE INCREASE!

*TURN KEY OPTIONS (MORE DETAILS AVAILABLE)

For details and more information, please contact Jarek Lipczynski, Director of Sales m. 702.820.8563 | p. 312.321.6809 ext. 113 jarek.lipczynski@americasbeautyshow.com exhibitor@americasbeautyshow.com

2023 FLOOR PLAN SUPER SHOPPING!

OFFERING LARGEST VALUE CENTER IN THE WORLD!

ENRICHING EDUCATION!

OFFERING 3 ENTRANCES!

MAIN STAGE! RUNWAY!

BARBER STAGES!

BOASTING BIG ENTERTAINMENT & HIGH VIBES!

Grand Entrance “New & Enhanced Grand Entrances” Education “World Class Education” Barber and Grooming Stage “The Barbershop Stage” Main Stage “The Runway an Elite Main Stage”

Donald E. Stephens CONVENTION CENTER

Value Center “World’s Largest Value Center”

EVERYWHERE ELSE...ENDLESS BRANDS!

ABOUT ROSEMONT Hotels, Restaurants & Entertainment Enjoy our convenient campus. The convention center is in walkable proximity to hotels, a variety of restaurants, and stellar shopping! Enjoy a safe environment without any need for an uber. Come for the show, and stay to enjoy dining and upbeat entertainment with friends!

EDUCATION EDUCATION IS FUEL FOR THE ARTIST. SHARE YOUR KNOWLEDGE WITH LICENSED BEAUTY PROFESSIONALS.

For details and more information, please contact Donna Wojciechowski, Education Manager

DUCATION

education@americasbeautyshow.com

RESERVE YOUR CLASSROOM TODAY!

COMPETITIONS CEUs HANDS-ON! Learn from world class educators that are driven to teach and serve others in these hands-on workshops. Each is CEU certified. In addition, access the digital recording of this class.

Price Range: $49 - $199

SALON OWNERS NETWORKING LUNCHES Everyone needs to nurture their minds, relationships, and network. On Sunday and Monday, attendees will be able to purchase a ticket to an enriching networking lunch featuring a keynote speaker.

Ticket prices: $79 - $99

BEAUTY CAST NETWORK Student Competition

SUPPORT & ASSISTANCE FOR YOU! SIGNATURE PACKAGE #P10 10’ FLAT BACKWALL | $2,500

TURNKEY SOLUTIONS FROM RES! NO STAFF? NO PROBLEM. WE HAVE YOU TAKEN CARE OF!

SIGNATURE PACKAGE #P20 20’ FLAT BACKWALL | $3,750

NO BOOTH TO SHIP OR SET-UP! JUST ARRIVE & ENGAGE.

HOW WILL YOU PARTICIPATE? The 100TH America’s Beauty Show will be held on April 15, 16 & 17, 2023 in Rosemont, Illinois. It is a time to come together as a global community where we will celebrate what bonds us all, BEAUTY. How will you participate? Please check-off below and sign the bottom. This is not a contract but a shared document for planning purposes only. Thank you in advance.

EXHIBIT – No Price Increase

□ Booth Space (100 – 399 Sq. Ft.) □ Booth Space (400 – 1,199 Sq. Ft.) □ Booth Space (1,200+) □ Booth Type (1 Corner) □ Booth Type (2 Corner) □ Booth Type (Island)

$31.00 per Sq. Ft. $27.80 per Sq. Ft. $18.30 per Sq. Ft. +$100.00 +$200.00 +$300.00 Early Bird Deposit – Before 8/31 40% - 3 Payments - 20% by 9/1, 12/1, 3/1

Pay in Full or 4 Payments:

EDUCATION – Basic AV Included with ALL Classrooms

□ Dedicated Brand Academy @ Basic AV □ Dedicated Classroom @ Basic AV □ Single Session Classroom @ Basic AV □ Main Stage Presentation “Runway@ABS” (500-700) □ Barber Stage “Barbers@ABS” (300-500) □ Salon Innovation Stage “Innovation@ABS” (200-400) □ Sunday Night Event “Next 100@ABS” (4,300) □ Sunday Night Event “Next 100 Video@ABS” (4,300 – Unlimited)

$5,000/day – Saturday Only $5,000/day $1,500/session $5,000/55 minute presentation $5,000/55 minute presentation $5,000/55 minute presentation $25,000/10 minute presentation $10,000/4 minute video

ON SITE SIGNAGE – Brand Experience (Note: RES will guarantee all signs for two years)

□ Exterior Banners □ Interior Banners □ Skywalk Window Clings □ Directional Signs (Logo)

$2,500 + Production & Hanging Cost $1,500 + Production & Hanging Cost $500 (5-Pack) $750 (10-Pack) $2,500

ON SITE SIGNAGE – Brand Experience (Note: RES will guarantee all signs for two years)

□ Saturday - Presidents Reception (200-350 Leaders) $5,000 □ Saturday - After Party (1,000 – 1,500) $10,000 □ Social Media Activation – Branded Photo Booth $5,000 + $5,000 for Lead Retrieval □ Charging Station - Screen Saver + Landing Page $2,500 □ Branded - Main Stage “Runway@ABS Sponsored by ____” $50,000 □ Branded - Barber Stage “Barbers@ABS Sponsored by ___” $50,000 □ Branded - Salon Innovation Stage “Innovation@ABS Sponsored by ___” $25,000

DIGITAL MARKETING – Targeted, Valid Data

□ Mobile App - Push Notification □ Mobile App – Sponsorship □ Email – Dedicated Blast (~70K) □ Email - Registration Confirmation Page - Exclusive □ Affiliate – Commission on Tickets Sold by You

$750/push $1,500 $2,500/e-mail $5,000 15% of Ticket Price

PRINT MARKETING – Targeted, Valid Mailing Addresses Program Guide – Printed (25K) & Digital (Unlimited)

□ Quarter Page Ad $2,500 □ Full Page Ad $7,500 □ 2-Page Spread $10,000

□ Poster – Brand Logo (20K) $5.000 □ Postcard – Brand Logo (20K) $1,500

I acknowledge that this is NOT a binding contract but a document for planning purposes for both America’s Beauty Show and the company for which I represent.

Contact Signature:

Date:

Contact Signature:

Date:

WHAT DOES THE NEXT 100 YEARS OF BEAUTY LOOK LIKE TO YOU? ULTA | Beto Sanchez

“Is to love this beautiful community that keeps on giving and sharing inspiration with each other.”

AMIKA | Lauren Carter

“It’s definitely going to keep evolving!”

ANDIS | Kenny Duncan

“For the beauty industry to continue on, with shrinking the world and marrying together different cultures to be presented as one.”

FAROUK: | Lisa Marie

“We are going to continue to go digital.

Digital color, avatars, artificial intelligence, it’s all going to be there!”

MOROCCANOIL | Gerard Ludert

“More authenticity and diversity.”

Contacts EXHIBITOR CONCIERGE ExhibitorConcierge@americasbeautyshow.com 312.321.6809 | ext. 107

JAREK LIPCZYNSKI DIRECTOR OF SALES jarek.lipczynski@americasbeautyshow.com 702.820.8563

DONNA WOJCIECHOWSKI EDUCATION MANAGER donna.wojciechowski@americasbeautyshow.com 847.736.6327

Thank you!