ABS 2020 Advance Program

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PROGR E C N A DV

Brought

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y To You B

Our Spa/Skin Care Partner

GET TICKETS

americasbeautyshow.com 800.648.25O5 | #americasbeautyshow

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BE IN THE KNOW

TEXT SIGNUP TO

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A few words from

KAREN GORDON CC PRESIDENT 2018-20

Your visit to our annual America’s Beauty Show . . .

• Sponsors legislative protection for licensure & regulation

• Funds Scholarships for Advanced Education ~ $ 500,000 in the past 20-years!

• Provides opportunities for Continuing Education Hours

• Offers you both technical and business education

• Brings you top hair fashion from the world’s stages

• Offers you the opportunity to be among the leaders in the industry

• Grows your career through interaction with other salon pros

• Allows you to see the inspiring work by the ABS Global Image Awards winners

• Offers you and opportunity to give back to your community through our

Beauty is LOVE campaign

Welcome to THE show!

Growing your career through non-stop education and exhibition for 97 years.

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Contents 2 A Few Words From CC President Karen Gordon 3 Hours | Table of Contents | Hours | Exhibitor Map 4 A Note From Cosmetologists Chicago CEO, Frank P. Fulco 6-7 Beauty Changes Lives Experience - Sunday Night 9 Chicago Says No More Domestic Violence Awareness Training 10-11 SalonCentric Stage - The Runways @ABS 12-13 Premier Beauty Village Stage - The Runways @ABS 14-15 beauty unearthed @ABS 16 Student Conference & Competition / ABS & Beauty Cast Network 17 Job Fair / ABS & Beauty Cast Network 18-19 SalonCentric 21 LEVEL UP CHICAGO! An ABS Exclusive! SHOW UP & BEGIN TO BELIEVE!

by Pink Pewter’s Mireya Villarreal with Master Colorist Ashlee Norman 23, 25, 27 HAIRCOLOR Education 28 Crazy Hands Barber Competition at ABS 29-37 HAIR Education 37, 39 Product Learning / HAIR 40 INTA Nails Central & NEW! Nails Competition at ABS by Glitter Nail Academy 41 INTA NAIL Education 43, 45 BUSINESS Education including workshops by Intercoiffure 47 MAKEUP & LASHES Education 49 Product Learning / MAKEUP & SKIN 50-51 IECSC Chicago - (FREE for ABS 2020 Ticket holders!)

52 CIDESCO USA Diplomas & Certificates 53 CIDESCO USA - Advanced Education at IECSC Chicago 2020 55 ABS Global Image Awards 2019 WINNERS showcase 57 HOTELS at ABS - Book through us and SAVE! 60 The Reason You Attend ABS 2020

Hours SATURDAY, APRIL 18 Exhibits: 11am – 5pm

SUNDAY, APRIL 19

Exhibits: 9am – 5pm Beauty Changes Lives Experience

MONDAY, APRIL 20

Student Day @ABS - Student Conference: 8:30am Exhibits: 9am – 4pm

Exhibitors

See our LIVE ABS 2020 EXHIBITOR LIST & MAP online at americasbeautyshow.com!

Hotels @ABS

LOWEST HOTE RATE GUARANTEED! Save money when you stay in an Official ABS Hotel arranged by the ABS Housing Bureau. Reserve your room now at americasbeautyshow.com or call 855-623-2115 for the lowest guaranteed rates.

ABS 2020 Photos Campaign by ULTA BEAUTY: Hair: @nickstenson, @ammoncarver, @seangodard and @davidlopezzz; Makeup: @deney_adam and @dmitrymakeup; Nails: @chrmbysarah; Wardrobe Stylist: @jedan711; Photography: @richardmonsieurs. America’s Beauty Show is a registered trademark of Cosmetologists Chicago.

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TABLE OF CONTENTS

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SHOW HOURS

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A note from

FRANK P. FULCO CC Chief Executive Officer Welcome to the 2020 America’s Beauty Show!

We, Cosmetologists Chicago, are a non-profit association focused on serving you, the licensed beauty professional. Cosmetologists Chicago is the heart of the beauty industry.

Your needs are at the center of all that we do. We are committed to offering you membership benefits that are relevant to helping you succeed as an artist and business owner. The 2020 America’s Beauty Show is designed to provide you with a more personalized, engaging, and inspiring experience.

We are seeking ways to be inclusive and unite our industry. To all stylists, colorists, estheticians, nail technicians, barbers, owners, and students…. we want to hear from you! Please DM us @americasbeautyshow if you would like to volunteer or have an idea to share.

America’s Beauty Show is where you belong. We are so excited and cannot wait to see you in our hometown Chicago.

Sincerely,

Frank P. Fulco, CEO

Growing your career through non-stop education and exhibition for 97 years.

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Show Pricing Professional Membership - $130 “The BEST Value!”

Admission to all three days and member benefits

Student Membership - $37 Where You Belong.

JOIN and attend ALL days FREE!

Get Tickets at:

americasbeautyshow.com/register and pay no fees or on-site rates.

“The BEST Value!”

Admission to all three days and student benefits

Daily Admission

Thru 2/14

After 2/14

Advance On-Site Professional Daily $69 $79 Student Daily (Sat or Sun) $69 $79 Student Daily (Monday Only) $43 $48 ALL SALES FINAL. NO REFUNDS. To register and for more info visit americasbeautyshow.com Children under 14 are not allowed on the show floor. No strollers allowed.

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with Chicago Says No More Instructors

PRICE: FREE with ABS Admission CEH: 1 hour

REQUIRED FOR ILLINOIS LICENSE RENEWAL IN 2020

Listen. Support. Connect.

Learn how to respond to your clients who might experience domestic violence or sexual assault

Chicago Says No More to Domestic Violence, Sexual Assault

DATE: Saturday, April 18 TIMES: 12noon – 1pm EDU-655 1pm - 2pm EDU-656 2pm - 3pm EDU-657 3pm - 4pm EDU-658 DATE: Sunday, April 19 TIMES: 10am – 11am EDU-659 11am – 12noon EDU-660 12noon – 1pm EDU-661 1pm - 2pm EDU-662 2pm - 3pm EDU-663

DATE: Monday, April 20 TIMES: 10am – 11am EDU-664 11am – 12noon EDU-665 12noon – 1pm EDU-667 1pm - 2pm EDU-668 • According to the Illinois Department of Financial and Professional

Regulation (IDFPR), here is the timeline for other groups required 2pm - 3pm EDU-669 to complete a one-hour, one-time Continuing Education (CE) regarding domestic violence • When cosmetologists and estheticians renewed their license in September 2019, they were the first group in Illinois’ 2-year renewal cycle asked to confirm they had completed this new course now required by the Cosmetology Renewal License Domestic Violence Course (HB 4264/PA99-0766)

- September 2020—cosmetology teachers and esthetics teachers - October 2020—nail technicians, nail technology teachers, hair braiders and hair braiding teachers • This requirement must be completed in order for a license to be renewed. This requirement equips 84,000 licensees to help clients when they ask for help • Enroll in the Listen. Support. Connect. class at ABS 2020 to fulfill your requirement for Illinois license renewal • Certified DV and SA instructors, who have completed 40 hours of training, will help you learn how to recognize signs, how to respond when your clients ask for help, and how to identify and direct your clients to helpful resources

• Chicago Says No More, experts in the fields of domestic violence and sexual assault, produced Listen. Support. Connect., in collaboration with Cosmetologists Chicago and Pivot Point, to increase awareness of the epidemic of intimate violence and to educate salon professionals about the best ways to respond when a client shares personal information or asks for help

KAREN GORDON SAYS: This FREE training on aspects of domestic violence and sexual assault for salon pros could save a life. Take it now!

• If you attended Listen. Support. Connect. at ABS 2019, ‘18, ‘17 or ‘16, you are in compliance and do not have to take the course again to renew your Illinois license

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of domestic violence continuing education by the Illinois Department of Financial and Professional Regulation (license #290-000021).

Educators and events subject to change without notice.

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@ABS

beauty

unearthed

Our search for innovation is your journey into the latest in our industry.

Your experience . . .

• Unique, wholly new browsing environment in the middle of our traditional exhibit floor with a special lounge!

• Products developed by dynamic, independent, forward thinking entrepreneurs, many who are pros themselves!

• Brands NEW to ABS and Chicago’s beauty marketplace

The Future is at ABS! 14

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Looking for the Beauty Unearthed Exhibitor List?

Visit americasbeautyshow.com/unearthed

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Your First Steps into ABS will be unforgettably

INSTA-FABULOUS! Step right into a beauty wonderland.

Your beauty dream world is waiting!

• America’s Beauty Show brings you right into the social conversation through a playful and experiential environment.

Want to be featured on our page?

#AmericasBeautyShow #CosmetologistsChicago |

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ALL NEW!

ABS STUDENT

CONFERENCE MONDAY 8:30am Join us for amazing inspiration and jumpstart your career as a Beauty Pro!

NEW!

STUDENT TEAM

COMPETITION MONDAY, April 20 Check In: 9am | Competition: 11am THEME: ALIEN INVASION

- On Show Floor - 65 minutes - Head-To-Toe - Prizes - and MORE!

Sponsored By:

More info at americasbeautyshow.com 16

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IT’S BACK & EVEN BETTER!

It’s GREAT T being a STUDEN at ABS!

NATIONAL

JOB FAIR Connect. Grow. Advance.

ALL ABS WEEKEND! For Professionals & Students

Connect. Grow. Advance.

Students and professionals will have the opportunity to visit with local and national employment brands looking to hire in the beauty industry. Also, these employers will have great contests and giveaways for stopping by their booth!

More info at americasbeautyshow.com

TWO STUDENT CATEGORIES! AVANT GARDE SCHOOL TEAM & STUDENT CHAMPION

ENTER NOW Submissions Due International Photo Competition for Salon Pros and Students

2.28.20

Visit americasbeautyshow.com/ABSGIA

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V.I.P. TICKETS

$199

(for each class)

INCLUDES:

Front Row & Exclusive Swag

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HAIRCOLOR EDUCATION

PRICE KEY: TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION EB: Early Bird (By 3/18) F: Full Price (After 3/18) Looking for more details visit americasbeautyshow.com VIP: Includes Front Row & Swag Bag

Look & Learn

Blonde Like A Boss. Be A Boss. with Mireya Villarreal @mireya_villarreal_

Ashlee Norman @ashleenormanhair

VIP $199 EB $125 F $149 CEH: 3 Hours Sunday, April 19 9am - 12noon EDU-601

YOU’LL LEARN: • Theory and fundamentals of “foilayage” (balayage inside foil) and methodology to come up with her signature patterns • The “why” behind trending blonding services in order to have consistency and gain creative control • Business and foundational habits necessary to break through to the next level • How to break through the barriers that prevent you from growing your business and brand and avoid costly mistakes

Hands-On - Includes Mannequin

Painting Balayage 2.0!

with Candy Shaw, aka the Balay Lama @thebalaylama

EB $229 F $259 CEH: 3 hours Sunday, April 19 2pm - 5pm EDU-624

YOU’LL LEARN: • Skimming, Bowlayage™, Color Melting, Money Piece™, Minking and so much more!

• A much faster, more profitable, greener and a whole lot more fun way of coloring versus traditional foil highlighting • How to triple your color business overnight and why the power of the paintbrush can change your life forever

INCLUDED: Mannequin, Sunlights “swag bag,” education handout and diploma NOTE: Tools required: Clips, tail comb, color apron and a learning attitude! Each student registered will be entered to win an exclusive shadow day with Candy Shaw in her 50-chair Atlanta Salon. Details will be discussed during the event

Look & Learn

Blonding and Beyond

with Yolanda Carrasco & Jesus Carrasco @goldwellus

EB $85 F $99 CEH: 2 hours Monday, April 20 10am - 12noon EDU-640

YOU’LL LEARN: • How to create multi-dimensional looks to suit all client’s needs, simplistic color placements and blending formulations • How to create a customized blonding experience using tools in the Goldwell portfolio • How to determine optimal solutions for each of your clients and how to create different blending effects

Look & Learn

Play It Up

with Yolanda Carrasco & Jesus Carrasco @goldwellus

EB $85 F $99 CEH: 2 hours Sunday, April 19 9:30am - 11:30am EDU-620

YOU’LL LEARN: • How technology allows you to enhance your creativity and offer new, brilliant and vibrant color results for your clients • Trends and techniques using semi-permanent colors • How to give clients low-commitment color options that can be easily changed

Hands-On - Interactive

The Grey Zone

with Yolanda Carrasco & Jesus Carrasco @goldwellus

EB $95 F $120 CEH: 2 hours Sunday, April 19 2:30pm - 4:30pm EDU-609

YOU’LL LEARN: • Formulations for both traditional grey coverage and grey fashion shades • How to troubleshoot techniques from some of the most resistant coverage clients to the most fashion-forward ones • How to navigate and become an expert in this high-demand, highly profitable category INCLUDED: All supplies for this workshop will be provided

Look & Learn

“Chasing Summer” Blonding Techniques with Jessica Bartolomeo @hairstar86

EB $85 F $99 CEH: 1.5 hours Sunday, April 19 3:30pm - 5pm EDU-652

YOU’LL LEARN: • How to use a full range of blonding colors in a wide range of levels and tones • How to create today’s most requested blonde looks • The ins and outs using the lighteners, permanent and semi-permanent colors to create consistent, predictable results

Look & Learn

“Own Your Tone” Color Placement Techniques with Hana Norris @hanas_salon_rusk

EB $85 F $99 CEH: 1.5 hours Sunday, April 19 1:30pm - 3pm EDU-653 Monday, April 20 2pm - 3:30pm EDU-672

YOU’LL LEARN: • How to create signature looks using a full range of color • Explore permanent, semi-permanent, gloss and color boosting conditioners • How to approach creative or corrective color with confidence and consistency using innovative tools and techniques All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190-000101).

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

HAIRCOLOR

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PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18) NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

HAIRCOLOR EDUCATION

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

Look & Learn

Elevate Your Color Expertise

with Beth Minardi @bethminardisignature

EB $85 F $99 CEH: 2 hours Sunday, April 19 10am - 12noon EDU-673

YOU’LL LEARN: • The important chemistry, theory, technique and business of professional hair color • and receive Beth’s salon-tested “Never Fail” formulas and critical instruction that builds color confidence and financial success • Color Correction, Gray Coverage, Silver Enhancement, Color Changes, “Red-Carpet Ready” Dimensional formula placement, and Color Transitions: Blonde, Brunette and Red ATTENDEES WILL RECEIVE A BETH MINARDI SIGNATURE CERTIFICATE OF ACHIEVEMENT AT THE END OF THE SESSION.

Look & Learn

Color for Texture - Bold Blondes with Evie Johnson @contactevie

YOU’LL LEARN: • More knowledge about achieving the perfect blonde on textured hair • The chemistry behind lightening • How to handle different hair textures when lightening • How to give your clients realistic expectations and color they will love

Look & Learn

Let’s Kick Some Brass! with Elaine Travis @laineycake

YOU’LL LEARN: • How to avoid and fight brass on your blondes, brunettes and redheads • A new approach to brass-free color once you understand how it’s really created • How to increase your guest count and how to be the go-to expert in your area

Look & Learn

Diving Deep Into Formulation with Elaine Travis @laineycake

YOU’LL LEARN: • How to choose color without absolute certainty in order to give you the results your client desires • How to make key decisions about hair color formulations by taking out the guesswork • The steps it takes to evolve your color comprehension

Look & Learn

The Challenges with Modern Haircolor with Lisa McAuliffe @productclub

YOU’LL LEARN: • When to use balayage versus foliage.

• Understanding the head shape, texture and the point of origin of hair color • How to do color melting, touch ups, tricks on grey coverage and balayage all in one appointment

Hands-On - Includes Mannequin

Perfecting Your Hair Painting and Highlighting Skills with Lisa McAuliffe @productclub

EB $75 F $90 CEH: 1.5 hours Monday, April 20 12noon - 1:30pm EDU-646

EB $75 F $90 CEH: 1.5 hours Monday, April 20 10am - 11:30am EDU-639

EB $75 F $90 CEH: 1.5 hours Sunday, April 19 11am - 12:30pm EDU-613

EB $75 F $90 CEH: 1.5 hours Sunday, April 19 9am -10:30am EDU-602

EB $229 F $259 CEH: 3 hours Monday, April 20 9am - 12noon EDU-633

SUPPLIES TO BRING: Tools will be provided YOU’LL LEARN: • How to make the ordinary blonde extraordinary, brunettes sparkle with dimension and redheads radiant • Tips from a hair color foiling and freehand hair painting expert • When to choose painting, when to choose foiling and when to use in combination, while bringing your skills to the next level 2018 - SalonCentric Education Logo PRIMARY LOGO

REDKEN presents

The Redken Exchange Presents: Balayage & Painting

with Tara Abramowicz, Ryan Morgan, Jamie Sea & (texture tbd) SECONDARY LOGOS

YOU’LL LEARN: • Hairpainting requires a keen eye for detail, knowledge of the headform, and physical characteristics of the hair Elevate your creative coloring skills and learn the finesse and craft of hairpainting through multiple methods All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542)

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

FREE / CEH: 1 Saturday, April 18 12noon - 12:50pm 2:10pm - 3pm Sunday, April 19 11am - 11:50am 2:10pm - 3pm Monday, April 20 10am - 10:50am 2pm - 3pm

HAIRCOLOR

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PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18) NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

HAIRCOLOR EDUCATION

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com 2018 - SalonCentric Education Logo PRIMARY LOGO

MATRIX presents

Biolage Styling & Color with Eric Vaughn YOU’LL LEARN: • Natural hair plus colorful styling techniques with Biolage.

• Experience the latest trends with the Matrix Artistic Team • How to use 20 customizable shades for endless natural hair color results, just what your clients are looking for • Successful business opportunities for every salon type 2018 - SalonCentric Education Logo PRIMARY LOGO

SECONDARY LOGOS

FREE / CEH: 1 Saturday, April 18 1:05pm - 1:55pm Sunday, April 19 10am - 10:50am Monday, April 20 9am - 9:55am FREE / CEH: 1 Sunday, April 19 3:15pm - 4:05pm Monday, April 20 1:05pm - 1:55pm

MATRIX presents

Matrix Color with Lenny Strand YOU’LL LEARN: • Experience color placement techniques along with formulation • Expert timesaving tips to help you fine tune your coloring skills • Master tips from Lenny Strand, Technical Director for Matrix Education

2018 - SalonCentric Education Logo PRIMARY LOGO

SECONDARY LOGOS

MATRIX presents

FREE / CEH: 1 Saturday, April 18 3:05pm - 4:05pm Sunday, April 19 1:05pm - 1:55pm Monday, April 20 11am - 11:50am

Matrix Hair Cutting & Hair Color with Nick Stenson

YOU’LL LEARN: • Haircutting techniques that expose perfect color placement • Tips to help you fine tune your cutting and color formulation from Nick Stenson, Matrix Artistic Director • How to up your game in the salon 2018 - SalonCentric Education Logo PRIMARY LOGO SECONDARY LOGOS

FREE / CEH: 1 Sunday, April 19 12noon - 12:50pm Monday, April 20 12noon - 12:50pm

PULP RIOT presents

Total Color

with Amanda Diambri & Diana Giannini YOU’LL LEARN: • Inspiring education on Pulp Riot’s permanent line, FACTION 8 • Even more information about Pulp Riot’s direct dye line • Advanced tips and tricks, as well as some helpful techniques to use behind the chair 2018 - SalonCentric Education Logo PRIMARY LOGO SECONDARY LOGOS

Surface presents

Pure Color ‘Painting for Profits with Jessica Zimmerman

YOU’LL LEARN: • Ribbon balayage and “Pure Shadow Root” as the base techniques for “The Mystique Collection” • Step-by-step application techniques based upon the fundamental principles of balayage, overlaying and toning • The new world of natural grey coverage using ammonia and PPD free Surfacee Pure Color 2018 - SalonCentric Education Logo PRIMARY LOGO

SECONDARY LOGOS

Surface presents

FREE / CEH: 1 Saturday, April 18 3:05pm - 4:05pm Sunday, April 19 1:05pm - 1:55pm Monday, April 20 1:05pm - 1:55pm

Cutting It Up, Color & Finish with Jessica Zimmerman

YOU’LL LEARN: • From “The Mystique Collection,” the art of hidden beauty • How to create looks using the Surface razor, shear and RZ Razor Blender • How organic, beautiful grunge comes to life with micro-fringes, mini undercuts and dry cutting • Flawless finishing techniques and the Dutch-style French braid 2018 - SalonCentric Education Logo SECONDARY LOGOS PRIMARY LOGO

Product Club presents

Perfecting Your Balayage & Foiling Skills

with Lisa McAuliffe & Amanda Lenz YOU’LL LEARN: • In this hands on class, you will learn tips from a balayage and foiling expert... Learn when to choose Balayage, when to choose foiling or when to use a combination of both to achieve perfect results!

• How to make the ordinary blonde extraordinary, brunettes sparkle with dimension, and radiant redheads with innovative techniques that will perfect your applications SECONDARY LOGOS

SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542)

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

FREE / CEH: 1 Saturday, April 18 1:05pm - 1:55pm Sunday, April 19 10am - 10:50am Monday, April 20 10am - 10:50am

FREE / CEH: 1 Saturday, April 18 1:05pm - 1:55pm 3:05pm - 4:05pm Sunday, April 19 11am - 11:50am 1:05pm - 1:55pm 3:15pm - 4:05pm Monday, April 20 10am - 10:50am 12noon - 12:50pm 2pm - 3pm

HAIRCOLOR

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Learn More. Earn More.®

HAIR EDUCATION

PRICE KEY: EB: Early Bird (By 3/18) TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION F: Full Price (After 3/18) Looking for more details visit americasbeautyshow.com VIP: Includes Front Row & Swag Bag

Look & Learn

Fairy Shags, Bardot Blowouts

with Mireya Villarreal @mireya_villarreal_

Ashlee Norman @ashleenormanhair

VIP $199 EB $125 F $145 CEH: 3 Hours Monday, April 20 9am - 12noon EDU-632

YOU’LL LEARN: • The “why’s” regarding a hybrid cutting style using tools, razor and scissors, the articulation of the blade in relationship to the hair • How to create beautiful vintage volume with a modern twist • How to position yourself for the next level of success and takeaways to grow your business and conquer your goals

Hands-On - Includes Mannequin

Iconic Two Step Fading Systems

with Wanza Poole & Craig “SKILZ” McLaurin @iconicbarber SUPPLIES TO BRING: Adjustable arm clipper, 2 guards every size, large, medium, small and rat tail comb, water bottle and hair clips YOU’LL LEARN: • How to fade up by placing lines of demarcation in and removing them • How to fade down by not placing lines of demarcation and to obtain a smooth, transitional fade

Look & Learn

S.Y.S.T.E.M.

with Wanza Poole & Craig “SKILZ” McLaurin @iconicbarber

EB $195 F $235 CEH: 3 hours Sunday, April 19 1pm - 4pm EDU-631

EB $75 F $90 CEH: 1.5 hours Monday, April 20 1pm - 2:30pm EDU-650

YOU’LL LEARN: • The Iconic Barber S.Y.S.T.E.M. which stands for “Saving You Stress Time Energy & Money” • A comprehensive look at how to combine cutting skills, business knowledge, social media and online booking services • How to maximize your profits

Hands-On - Includes Mannequin

Five Steps to a Perfect Fade

with Wanza Poole & Craig “SKILZ” McLaurin @iconicbarber

EB $195 F $235 CEH: 3 hours Sunday, April 19 9am - 12noon EDU-605

SUPPLIES TO BRING: Adjustable arm clipper, 2 guards every size, large, medium, small and rat tail comb, water bottle and hair clips YOU’LL LEARN: • How to remove lines of demarcation for a flawless finish and how to establish length, remove bulk and mastering design • How to properly use guards, tools and combs • How to prepare your landscape to finishing touches so every man’s haircut can be a fine work of art

Hands-On - Includes Mannequin

Razor Inspiration 2.0 with Nick Arrojo @nickarrojo

EB $195 F $235 CEH: 3 hours Sunday, April 19 9am - 12noon EDU-603

SUPPLIES TO BRING: Razor, blades, scissors, cutting comb, wide tooth comb, sectioning clips & water spray YOU’LL LEARN: • Precision-based razor cutting techniques from the originator of modern creative razor cutting • The vital basics like how to correctly hold a straightedge razor, exciting trends, how to create space, texture, cutting techniques and styling

Hands-On - Includes Mannequin

Master Classic Scissor Cutting with Nick Arrojo @nickarrojo

EB $195 F $235 CEH: 3 hours Monday, April 20 9am - 12noon EDU-634

SUPPLIES TO BRING: Scissors cutting combs, wide tooth comb, sectioning clips, water spray YOU’LL LEARN: • How to master the often-forgotten skills and reestablish the importance of the fundamentals of hairdressing • How to apply classic techniques on geometric yet organic shapes • How to improve all your cuts from the simplest to the most creative and dynamic

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190-000101).

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Learn More. Earn More.®

HAIR EDUCATION

PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18)

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com Looking for more details visit americasbeautyshow.com Hands-On - Includes Mannequin

French Cutting!

with Candy Shaw @thebalaylama

EB $249 F $275 CEH: 3.5 hours Sunday, April 19 9am - 12:30pm EDU-604

SUPPLIES TO BRING: Straight Cutting Shear, Comb, and a learning attitude!

YOU’LL LEARN: • Candy’s “Americanized” version of revolutionary French haircutting system • How to create soft, feminine shapes and commercial looks your guests will love • To stand the client up to cut your basic outline, build layering from the top down and cut everything on top of the finger for efficient cutting • Méche a Méche, Exterior, Reverse Exterior, Interior, Diving, Dry Texturizing, and so much more!

INCLUDED: Mannequin, education handout, diploma and Jamison Shaw Academy “swag bag” NOTE: Each student will be entered to win an exclusive shadow day with Candy in her Atlanta salon. Details will be discussed during the event

Look & Learn

HAIR LOSS: New Opportunities for Growth with Karen Gordon @karengordonhairloss

EB $45 F $60 CEH: 1.5 hours Sunday, April 19 10am - 11:30am EDU-608

YOU’LL LEARN: • What is trichology and how to get started offering services in your salon • How to set up a clinic within your salon/spa/suite so you can help your clients and your business • The five most common hair loss challenges and how you can turn them into profitable services, including retail • Hair loss and replacement opportunities for both hairstylists and estheticians

Look & Learn

Back to the Future – Rock Timeless Cuts Right Now with Wayne Tuggle & Michael O’Rourke

@hanzonation, @waynetugglehair, @michael_orourke_official

YOU’LL LEARN: • Knowledge from Michael O’Rourke and Wayne Tuggle’s electric and captivating styling presentations from the original rule breakers • How to blaze a way for your own creativity and how to rock timeless cuts you’ll love and never forget

EB $75 F $90 CEH: 1.5 hours Sunday, April 19 1pm - 2:30pm EDU-618

Hands-On - Includes Mannequin

NAHA Creation with a Sassoon Foundation with Cole Thompson & Oscar Bond

@hanzonation, @_cole_thompson, @oscarbond007

SUPPLIES TO BRING: Shear, Texturizer, Comb and Spray Bottle YOU’LL LEARN: • Tips and techniques from two giants in the haircutting industry!

• What it takes to win a North American Hairstyling Award (NAHA) and how it affects your career • How to create everyday looks with Sassoon cutting techniques

Look & Learn

Bridal Up-dos by “The Lovely Hair Class” with Candice Hollub @thelovelyhairclass

YOU’LL LEARN: • Three popular bridal up-styles trends, including ridge-work, soft + low buns and face-framing pieces • Tips on creating the most flattering shapes for every face shape • The importance of time and efficiency when creating up-dos

EB $195 F $235 CEH: 3 hours Monday, April 20 9am - 12noon EDU-635

EB $75 F $90 CEH: 2 hours Sunday, April 19 12noon - 2pm EDU-621

Look & Learn

EB $75 F $90

with Candice Hollub @thelovelyhairclass

Monday, April 20 10am - 12noon EDU-643

Bridal Down-styles by “The Lovely Hair Class” CEH: 2 hours YOU’LL LEARN: • A downs style, a half up/half down style, and low ponytail designs to show interesting offerings for your bridal clients • A variety of style offering your clients will love that isn’t necessarily a traditional up-do • What products to use and steps to take to beat humidity and keep your design as long-lasting as possible

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190-000101).

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

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Learn More. Earn More.®

HAIR EDUCATION

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com Look & Learn

Braids & Updo’s for Beginners with Jenny Strebe

@theconfessionsofahairstylist @aiirprofessional

PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18) EB $75 F $90 CEH: 1.5 hours Sunday, April 19 3pm - 4:30pm EDU-628

YOU’LL LEARN: • How to harness the transformative power of hair to create visually-arresting styles • Masterful training from founder of AIIR Professional and mega social media influencer @theconfessionsofahairstylist • Incredible techniques to get your braids spot on and up-do ready • How to boost your social game and get clients insta-fabulous from “the go-to for how-tos!”

Look & Learn

Forever Curls

with Leysa Carrillo, Leysa Hair & Makeup

@leysahairandmakeup @forevercurlseducation

EB $90 F $115 CEH: 1.5 hours Sunday, April 19 10am - 11:30am EDU-629

YOU’LL LEARN: • The art of cut, coloring and styling curly hair to the maximum level possible.

• The practice of cutting curly hair, demonstrating texturizing, graduation, and creating shape • Everything from curl type, product choice, proper blonding, mixing, saturation, color formulation, glossing/toning, pastel and colorful curls • Forever Curls will equip you with the knowledge and confidence that you desire in order to raise your curly hair skills!

Hands-On - Includes Mannequin

Forever Curls

with Leysa Carrillo, Leysa Hair & Makeup

@leysahairandmakeup @forevercurlseducation

EB $250 F $265 CEH: 3 hours Sunday, April 19 1pm - 4pm EDU-630

SUPPLIES TO BRING: Gloves, sectioning comb, color smock, clips, color brushes, shears and cutting comb YOU’LL LEARN: • The practice of one of three methods of cutting curly hair, demonstrating texturizing, graduation, and creating shape • How to use balayage, foilayage, teasylights, babylights, traditional weaving, foiling and colormelting to create the most asked looks for textured hair • The importance of consultation, prepping the hair, formulations using color charts, direct dyes color charts, correct warmth pigments, what tools to use, product knowledge, finish/styling and more • Everyone will leave with their creative minds wide open and ready to experiment and elevate.

Look & Learn

It’s All About Hair Loss: An Intro to Trichology

with Connie Judge, nntiusaga.com

EB $45 F $60 CEH: 1.5 hours Monday, April 20 10am - 11:30am EDU-642

YOU’LL LEARN: • The business of trichology and how you can provide your clients with solutions for hair loss • A wealth of knowledge concerning hair loss restoration, trichology haircare solutions and wellness of the body • A Q&A segment to include: diet and nutrition; sickness and disease that causes hair loss; the importance of client consultations; laser therapy solutions; hair augmentation and more

Look & Learn

Hair Nutrients and Scalp-Skin Boosters

with Connie Judge, nntiusaga.com

EB $45 F $60 CEH: 1.5 hours Sunday, April 19 3pm - 4:30pm EDU-626

YOU’LL LEARN: • Hair loss as it relates to diet, nutrition and internal factors • Healthy scalp skin booster foods for super hair growth • The top ten cancer defender foods that detoxifies the body

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190-000101).

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| TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION

Learn More. Earn More.®

HAIR EDUCATION

NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

Look & Learn

Fringe, Frame and Forward Graduation with Eric Fisher @ericfisherhair

YOU’LL LEARN: • New and innovative ways of achieving today’s most requested textured fringe and face-framing looks!

• The Aquage “best practices” of cutting fringes, connecting the fringe to the frame of the haircut and tying it all together with forward graduation!

• That adding these shear, razor and dry texturizing techniques to your creative repertoire will help you achieve consistent, predictable results on any hair texture!

Look & Learn

“The Art of Natural Texture” Styling and Finishing with Leslie Wilson @lesliewilson_aquage

EB $75 F $90 CEH: 1.5 hours Sunday, April 19 9:30am - 11am EDU-654 Monday, April 20 10am - 11:30am EDU-671

EB $75 F $90 CEH: 1.5 hours Sunday, April 19 11:30am - 1pm EDU-651 Monday, April 20 11:30am - 1pm EDU-670

YOU’LL LEARN: • Best practices of enhancing or transforming natural textured hair • Consultation tips, hair typing and product recommendations and techniques • Tips and techniques that will give stylists of every learning level the confidence to care for all hair types and textures

Look & Learn

What Stylists Can do to Help Tackle Hair Loss with Evie Johnson @contactevie

EB $45 F $60 CEH: 1.5 hours Sunday, April 19 1pm - 2:30pm EDU-619

YOU’LL LEARN: • What you can do for your clients to help tackle the basics of hair loss as it relates to chemical and mechanical procedures • Tips and techniques and an understanding of the root causes of hair breakage • How improper usage of chemical and other salon processes can lead to permanent destruction of the hair scalp

FREE / CEH: 1 Saturday, April 18 12noon - 12:50pm with Claire Kampelman Sunday, April 19 YOU’LL LEARN: • Proper tool usage and precise iron-work in this intensive course that teaches you how to use your tools with intention. 11am - 11:50am Monday, April 20 • Geek out on tools and learn multiple techniques including cool-girl waves, the rock and roll blow-dry, 11am - 11:50am the perfect silk press, and mastering the art of the Marceliron

AMIKA presents

Advance Finishing

AMIKA presents

Viral Braids with Faye Joe YOU’LL LEARN: • Ever wish you could recreate all the hot braids flooding your timeline? This is the class for you. Insta-famous looks are deconstructed and taught “from the crown” for a simplified yet intense learning experience,which will leave you ready to take your skills to the next level. From accent braids and tribal inspired looks to statement braids, these advance looks are easily customizable and photo-ready, guaranteed to get you likes

DYSON presents

Maximum Impact with Todd Tinnel YOU’LL LEARN: • It’s no secret that great color and a stellar cut will keep clients coming back and referrals flowing in. But what about that perfect salon blowdry? With the Dyson Supersonic Professional Edition, you’ll learn how a strong finish can also be a teachable moment for your client that helps them love the look you’ve given them long after they’ve left the salon and will have potential new clients stopping them in their tracks to ask, “who does your hair?”

DYSON presents

Texture for All! with Todd Tinnel YOU’LL LEARN: • These days, everybody loves texture! Whether you’re embracing natural texture, building extra texture into the look you’re creating, or wanting to master that “undone” organic flow, we’ve got you covered in this fun, multi-faceted, something-for-every-texture class that guaranteed to deliver plenty of tips and tricks you can use in the salon tomorrow!

IGK presents

Signature Cutting & Styling Demo’s

with Aaron Grenia, Franck Izquierdo, Chase Kusero & Leo Izquierdo SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542)

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm Sunday, April 19 2:10pm - 3pm Monday, April 20 2pm - 3pm FREE / CEH: 1 Saturday, April 18 12noon - 12:50pm Sunday, April 19 10am - 10:50am Monday, April 20 10am - 10:50am FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm Sunday, April 19 1:05pm - 1:55pm Monday, April 20 1:05pm - 1:55pm FREE / CEH: 1 Saturday, April 18 1:05pm - 1:55pm 3:05pm - 4:05pm Sunday, April 19 11am - 11:50am 2:10pm - 3pm Monday, April 20 11am - 11:50am 2pm - 3pm

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MEET US AT

Reza Be Obsessed

N+B

No More Stress CBD

Reza Farahan

Nikki Bela

Sheree LaDove Funch

@rezafarahan

@thenikkibella

+ Brie Bella @thebriebella

@shereefunsch

Learn More. Earn More.®

HAIR EDUCATION

NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

Malibu C presents

911 Hair Emergency! with Georgia Reed YOU’LL LEARN: • Discover what can Kill your Color Confidence and How to Get it Back!

• Hair emergencies happen to all of us. Virtually every colorist experiences hair color disasters and are expected to perform miracles on severely compromised hair. Whether it is in the salon or fixing a DIY home job, services gone wrong can shake even the most seasoned salon professional. This class is designed to arm you with the tools you need to become an expert at problem-solving and introduce you to Hair Wellness Rehab.

Malibu C presents

Emergencias de Cabello 911! with Alejandro Segua

YOU’LL LEARN: • Descubre que es lo que mata la confidencia cuando haces servicios de color y como regresar esa confidencia en los servicios de color! Seamos realístico las emergencias nos pasan a Todos.

• A To Dos los estilistas o coloristas nos han pasado desastres y esperamos hacer milagros en cabello está comprometido severamente maltratado.ya sea en el salón o en la casa o detrás de la silla donde hacemos nuestro trabajo cuando los servicios de color salen mal o hacemos un error hasta los mejores artistas estilistas peluqueros senosmueve la tierra o nos da temblor en la rodillas

MIZANI presents

Mizani Aircut! with Ashley Brown YOU’LL LEARN: • Cutting textured hair is truly and art, and Mizani has mastered it! Join Ashley Brown for a sneak peak of our NEW 2-day certification program for cutting textured hair. The MIZANI Aircut is a solution based cutting method for ALL texture types that combines the Science, Art and Technique of working with texture, and through 5 “glide” techniques you will understand why we call it the “MIZANI Air Cut”!

This approach to cutting creates air pockets in textured hair for maximum movement every time!

Ouidad presents

Curl Crash Course with Jessica O’Brien

YOU’LL LEARN: • The Natural Texture movement is more than a trend… it’s a way of life! Every day, clients are ”Cutting the Cord” and allowing their curls to live in all their glory. With this explosion of texture, Curl Girls are looking for Curl Experts. Curl Crash Course provides stylists an overview into the anatomy of curls, the mindset of curly-haired clients, curl care, and natural curl styling

Sam Villa presents

The Value of Experience with The Sam Villa® ArTeam

with Andrew Carruthers and Jesse Linares or Anna Peters YOU’LL LEARN: • From our technical approach to our customer relationships, let’s discover new ways to fulfill our salon guests’ needs and ignite the passion for our craft

Pureology presents

LOVEtoLEARN Hair Cutting with Michelle Patton

YOU’LL LEARN: • To conquer the creative process of cutting hair with Pureology’s Design Director, Michelle Patton • Take a deep dive into understanding how to create the biggest trends of 2020 that your guests want!

• The art breaking down the latest trends with Pureology’s signature hair cutting Methodology

FREE / CEH: 1 Saturday, April 18 12noon - 12:50pm Sunday, April 19 10am - 10:50am 3:15pm - 4:05pm Monday, April 20 10am - 10:50am FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm Sunday, April 19 1:05pm - 1:55pm Monday, April 20 12noon - 12:50pm 2:10pm - 3pm

FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm Sunday, April 19 11am - 11:50am 2:10pm - 3pm Monday, April 20 11am - 11:50am 2:10pm - 3pm FREE / CEH: 1 Saturday, April 18 3:05pm - 4:05pm Sunday, April 19 11am - 11:50am 2:10pm - 3pm Monday, April 20 11am - 11:50am 3:15pm - 4:05pm FREE / CEH: 1 Saturday, April 18 1:05pm - 1:55pm (with Andrew & Jesse) Sunday, April 19 12noon - 12:50pm (with Andrew & Anna) Monday, April 20 1:05pm - 1:55pm (with Anna & Jesse) FREE / CEH: 1 Saturday, April 18 12noon - 12:50pm Sunday, April 19 10am - 10:50am 1:05pm - 1:55pm Monday, April 20 10am - 10:50am 1:05pm - 1:55pm

SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542) All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

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Learn More. Earn More.®

PRODUCT LEARNING / HAIR

Register in advance to guarantee seating.

Looking for more Product Learning info? Visit americasbeautyshow.com

Olivia Garden presents

Sunday, April 19 10am – 11:30am PL-702 1pm – 2:30pm PL-703 3pm – 4:30pm PL-705

Timeless Beauty…Cutting, Styling & Finishing Techniques with Mandy Kinn @mandyhairkinn

YOU’LL LEARN: • Various techniques, features and different options you can use with your styling tools • Tips and tricks using your brushes, shears and hot tools • How to choose the right tool to leverage speed, quality and durability of your cutting, styling and finishing efforts • New knowledge you can apply immediately!

Cinderella Hair presents

Sunday, April 19 10:30am - 11:40am PL-706 Monday, April 20 10:30am - 11:40am PL-707

Our Hair Your Way® with Jessica Gallo

YOU’LL LEARN: • Our Hair Your Way® An interactive presentation where you will see first hand and experience for yourself our totally unique hair extension systems where you can apply some hair extensions in under 1 minute, take them out and in some methods reapply and reuse again. It’s all - Our Hair Your Way and we will show you our 6 Professional Application Methods: Classic Bond, l-Hair®, Flat Tip I-Hair®, T-Hair, Cinderella Hair Strips® and Cinderella Hair Veil®. We will also review our 2 Day/6 Method/16 Hour Hands-on Training Seminars

CERTIFICATIONS CERTIFICATIONS Cinderella Hair presents

CERTIFICATIONS PRICE: $350 Saturday, April 18 9am - 5pm PL-701

Hands-On Six Method Certification Class with Jessica Gallo

WHAT IS INCLUDED: (A total value of $810) A Starter Kit, Certification, Technical Training Manual, Mannequin Head, Training Hair: T-Hair, l-Hair & Cinderella Hair Strips SUPPLIES TO BRING: Round brush, Five metal duck bill clips . Five butterfly clamps, old shears, to cut T-Hair tape, styling & cutting comb, blending / texturizing shears, Optional: Flat iron 2020 Version YOU’LL LEARN: • ATTEND THIS CERTIFICATION CLASS AND RECEIVE A $175.00 ACCOUNT CREDIT • Our hands-on workshop will expose you to six hair extension application methods. Classic Bond hair extensions are the most popular hair extension application method. l-Hair, Flat Tip l-Hair, T-Hair, Cinderella Hair Strips and Cinderella Veil are all reusable extensions secured in place with our l-Links. Classic, l-Hair and Flat Tip l-Hair are single strand application methods. T-Hair is designed so your client’s hair is “sandwiched” between 2 reusable 1 1/2” wide sections and secured in place with our T-Hair Sealer. Cinderella Hair Strips are designed to provide volume and length in about an hour or less. Cinderella Hair Veil is secured to a very thin 30” wide polyurethane base giving you the flexibility to customize sizing from nape up to the crown of the head

Short2long

presents

PRICE: $250 Saturday, April 18 1pm - 5pm PL-700

Get Certified in I-Tip and Tape-In Extensions with Natalia Agarkova-Sprenger @s2lhair

YOU’LL LEARN: Hands On Training Certification- Get Certified by the Best! Short2Long developed by a Hair Stylist for Hair Stylists providing the 2 most advanced and reusable methods of hair extensions on the market today. Along with correct and creative placement as well as unique solutions for thin and thick hair • I-Tip application and removal for regular and plus thickness • Intro to micro point extensions • Proper tape application • How to add volume and highlight with extensions and how to market extensions • Proper tools and hair quality, plus proper consultations • Short2long provides the highest quality product to date produced in the USA

Voël

presents

PRICE: $200 Sunday, April 19 2pm - 5pm PL-704

Voël Hair Extensions Certification Class with Kimberly Gueldner @voelhairextensions

WHAT IS INCLUDED: Class includes all tools, practice hair, hands-on application, one on one instruction and H.S.V.- HOW to SELL VOËL - selling tips for your Fine/ Medium Hair clients. A model is not required for class YOU’LL LEARN: • How to use VOËL hair that will last six months to a year when taken care of properly • A handtied beaded weft system without heat, glue, tape or sewing • How your client will save money while you make money

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

HAIR

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@STEPHHSTYLES IS THE ARTIST

L TOTAOLOR C SUNDAY 4/19 12-12:50 MONDAY 4/20 12-12:50 ROOM #471A

Join us for a comprehensive combination class of both our semi- permanent colors and permanent color line, FACTION8.

Get to know our lines and improve your coloring skills by learning tips and techniques you can use on your everyday client and your most creative ones. This class focus is 80% FACTION8, 20% cla semi-permanent colors.

PULPRIOTHAIR | PULPRIOTHAIR.COM

Learn More. Earn More.®

PRODUCT LEARNING / HAIR Register in advance to guarantee seating. Purchase a PKC Passport for $10 and attend any Product Learning class on any day. Please Note: Certification Classes may require and extra fee.

CERTIFICATIONS

CIC Beauty

CERTIFICATIONS

CERTIFICATIONS

presents

Hair Cryotherapy Service - Certification with Igor Araujo, Eidilene Maya & Keesha George BECOME CERTIFIED IN THIS NEW CONCEPT OF FROZEN TECHNOLOGY! YOU’LL LEARN: • How you can increase your salon services sales by an additional $5,000 a month • Become hair cryotherapy certified (be listed on the certified listing directory, receive certification) • Learn over 5 different service options to include in your salon portfolio • Join us to take your career to the next level

PRICE: $65 / VIP FP: $145 Sunday, April 19 2pm - 3:30pm PL-707 Monday, April 20 9am - 10:30pm PL-716

The innovative ice-cold temperature is the coolest way to freeze out the damage of the hair, it is the new plastic surgery reconstruction for all hair types and has the power to recover damage with antioxidant capacity, providing deep hydrations and hair reconstruction. The result is visible immediately after the first application. The service promotes shine, silkiness and the grand finale for beautiful hair.

Hair cryotherapy is a potent hair rejuvenation service because it not only shields the hair against damage (natural, chemical and environmental), it also repairs destroyed hair cuticle fibers and repairs internal damage in the hair stand from the inside-out. Working with low temperatures, this technology freezes the nutrients and the hyaluronic acid inside the hair at the cortex level, boosting healthy hair.

Your Favorite Weekend of the Year!

Get Tickets Now americasbeautyshow.com

HM-10519 © 2020 NAIL ALLIANCE LLC.

Gelish® and Morgan Taylor® introduce the Editor’s Picks collection for Spring 2020. From the runways to real life, this collection takes center stage with sophisticated luxurious hues.

MODEL IS WEARING: CALL MY BLUSH AND IT’S YOUR MAUVE

BARELY BUFF

CALL MY BLUSH

ON CLOUD MINE

gelish.com | MorganTaylorLacquer.com 714. 773. 9758 • Made in the USA

GOING VOGUE

IT’S YOUR MAUVE

I SPEAK CHIC

Learn More. Earn More.®

PRODUCT LEARNING / HAIR Register in advance to guarantee seating. Purchase a PKC Passport for $10 and attend any Product Learning class on any day. Please Note: Certification Classes may require and extra fee.

Sharkfin Shears

presents

Shear Education with IG-SHARKFINSHEARS & SHARKFIN_WILLY

PRICE: $249 Coming Soon Coming Soon PL-737

YOU’LL LEARN: • This class is a MUST for anyone who is about to invest in shears. This knowledge will give ANY artist the confidence to purchase shears.

Shark Fin will give you the knowledge you deserve so you understand what makes a shear worth the investment along with tips on ergonomics & cutting to make line behind the chair healthier.

Andis

presents

ANDIS FLUID SERIES TREND with WITH JOHN DELGADO @MR_FINELINE &

PRICE: $200 Sunday, April 19 9am -12noon PL-731

LICI FEBO @LICI_LADYBARBER

YOU’LL LEARN: • High Fashion Meets Cutting Edge Techniques • How to create effortless fades, crops and fierce face-framing on any gender with Andis • From a LIVE Demonstration of the fluid series using the hottest and lastets tools from the Andis • How your client will save money while you make money

Ashtae

presents

RELAX. YOUR CLIENTS ARE COMING BACK! with WITH SHAQUANNA YOUNG,

PRICE: FREE Sunday, April 19 1pm - 2:15pm PL-710

JAYVANA RUCKER AND TOMMIE TAYLOR

YOU’LL LEARN: • The natural hair craze has taken over but relaxer is coming back strong. Are your skills still up to par? Learn how to properly relax hair without burning the scalp or causing irritation. We are going to cover retouch and virgin relaxer techniques.Understand the difference between under and over processed hair and how to correct both.

Ashtae

presents

CLIPPER CUTS ON THE CLOCK with WITH SHAQUANNA YOUNG,

PRICE: FREE Sunday, April 19 2:30pm - 3:45pm PL-733

JAYVANA RUCKER AND TOMMIE TAYLOR YOU’LL LEARN: • Complete an entire women’s haircut with your clippers. Cut Hair and cut down on time with this fast-pace clipper cutting class on the clock. Learn step-by-step how to use your clippers and pace yourself quickly to get the most bang for your bucks.

Ashtae

presents

MARCELLING 2.0 with WITH SHAQUANNA YOUNG,

PRICE: FREE Sunday, April 19 3:45pm - 5pm PL-734

JAYVANA RUCKER AND TOMMIE TAYLOR YOU’LL LEARN: • Flat Irons are quick and easy to use but what about the short hairs in the nape? How do you get a silky, shiny, polished look for every press and curl? Don’t run from the marcel out of intimidation and lack of knowledge. Make Madame CJ Walker proud!

Ashtae

presents

HEAT, HUMIDITY, AND HYDRATION with WITH SHAQUANNA YOUNG,

PRICE: FREE Monday, April 20 9am - 10:15am PL-714

JAYVANA RUCKER AND TOMMIE TAYLOR YOU’LL LEARN: • We are going to show you proper hydration techniques for natural hair. The key to maintaining healthy, hydrated hair is in the products and the technique. Learn how to properly hydrate the hair on a silk press that will last.

Ashtae

presents

AU NATURALE with WITH SHAQUANNA YOUNG,

PRICE: FREE Monday, April 20 11am - 12:15pm PL-735

JAYVANA RUCKER AND TOMMIE TAYLOR YOU’LL LEARN: • Maintaining natural hair at home can be exhausting. Encourage your clients to keep coming back with these easy-to-do money-making styles. Get creative with your natural styling techniques and learn how to create variety. This is a class you don’t want to miss

WELCOME TO

Skyrocket your career with INTA! Visit the NAILS CENTRAL AREA on the Show Floor JOIN

& GET ABS FREE!

Choose the Professional MEMBERSHIP!

GLITTER NAIL ACADEMY PRESENTS

NEW! THE ABS

NAIL ART COMPETITION ALL WEEKEND

Competition on the Exciting ABS Show Floor!

Visit americasbeautyshow.com/nailcomp

Learn More. Earn More.®

INTA NAIL EDUCATION

PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18)

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Design | Technique | Pedicure | Business

Hands-On

Troubleshooting Gel: Understand and Conquer your Products with Elizabeth Morris @thenailhub

EB $95 F $115 CEH: 3 hours Sunday, April 19 1pm - 4pm EDU-622

SUPPLIES TO BRING: Nail lamp for curing, table lamp to light your work area, extension cord, table towel, gel cleanser, wipes, base, color, top coat (what you normally use or what you want to troubleshoot), builder gel, brushes (if needed for your product), nail files & buffer, cuticle pusher, nippers, e-file (if you own one), diamond cuticle bit (if you own one) YOU’LL LEARN: • How to get the most out of products you already own by understanding the fundamentals behind gels and how they work • How to use your current products you already own and find out important information on products so you save money in the future, as well as highlighting some advantages of products you may not know about IMPORTANT: Each attendee will need at least 1 or 2 natural/naked fingernails with no product on (whole hand is best).

Hands-On

“What Should I Charge?” Salon Price Workshop with Elizabeth Morris @thenailhub

EB $55 F $70 CEH: 2 hours Monday, April 20 10am - 12noon EDU-644

SUPPLIES TO BRING: Notebook, pen, calculator (phone app), your current menu, at least 3 menus from nail salons around yours (can be paper trifolds or online), digital scale, one product you use consistently like your base coat or a builder gel YOU’LL LEARN: • Everything you need to know about how to formulate a price and how to make sure you’re covering your cost and making a profit • How to set the correct price for nail art and custom requests • An understanding on when and how to increase prices and discount a services without sacrificing your business

Look & Learn

10 Top Gel Nail Lifting Mistakes and How to Avoid Them with Paola Ponce @paolaponcenails

EB $55 F $70 CEH: 2 hours Sunday, April 19 9am - 11am EDU-606

YOU’LL LEARN: • The top ten mistakes that cause gel nails to lift, with a deep-dive on three key areas to avoid lifting • How to adjust your service offerings in order to be more profitable • Paola Ponce’s personal journey to the success of no-lift nails

Look & Learn

Recreating 10 Instagram Favorite Gel Nail Designs with Paola Ponce @paolaponcenails

EB $55 F $70 CEH: 2 hours Sunday, April 19 12noon - 2pm EDU-615

YOU’LL LEARN: • How to recreate 10 popular nail designs on Instagram using gel • Foil transfers, florals, animal prints and popular trends up to the day of the class • This will be a fun, step-by-step visual workshop with nail art tips and techniques you can immediately implement once back in the salon

Look & Learn

INTA: Health and Safety in the Nail Salon with Karen Hodges @nailcareacademy

YOU’LL LEARN: • About the various regulatory agencies which govern our industry and how to seamlessly integrate their requirements in your salon or spa • How to implement various critical safety practices in your salon or spa • Steps to implement for your health and that of your clients by utilizing “aseptic techniques”

Look & Learn

Facts vs Myths: CBD in Foot Care with Janet McCormick @nailcareacademy

EB $35 F $50 CEH: 2 hours Sunday, April 19 3pm - 5pm EDU-627 Monday, April 20 9am - 11am EDU-636 EB $45 F $60 CEH: 2 hours Sunday, April 19 10am - 12noon EDU-611

YOU’LL LEARN: • Facts vs myths surrounding the use of CBD as a topical application in the salon and how to research good sources for CBD products • How to understand labelling terms such as batch labelling, content percentages and ingredient efficacy • How to research the legal implications for both State and Federal and precautions and contraindications regarding CBD in salon services

Look & Learn

How to Become a 6-Figure Nail Tech with Janet McCormick @nailcareacademy

EB $35 F $50 CEH: 2 hours Monday, April 20 12noon - 2pm EDU-648

YOU’LL LEARN: • How to set realistic and achievable goals for maximizing your profits • How to implement techniques that will increase your visibility in your community and to reduce the stress that financial burden brings • Techniques that will foster continuous growth and more

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

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BUSINESS EDUCATION

PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18)

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

Look & Learn

Proven 30-Day Method to Build Consistent Profits with Ronit Enos @ronitenossalonsprofits

EB $45 F $60 CEH: 1.5 hours Sunday, April 19 9am - 10:30am EDU-600

YOU’LL LEARN: • The ground-breaking Profit First money management methodology and new ways to manage money • How to perform a profitability assessment in your salon • The exact steps needed to increase your margins

Interactive Look & Learn

Engage and Retain

with Candice Gliatto of Qnity

EB $55 F $70 CEH: 1.5 hours Sunday, April 19 11am - 12:30pm EDU-612

YOU’LL LEARN: THIS WORKSHOPS IS FOR SALON, SPA, BARBER OWNERS AND BOOTH RENTERS • Five GAPs in business and how a human centered approach is effective • Team engagement tools and strategies • What to do in the age of “too much info, too many choices, too much to do” • Handy Tools Included with workshop; to help to better engage, retain and grow your greatest asset - your customer facing employees

Look & Learn

New Ideas for New profits

with Intercoiffure panel - Led by Sheila Wilson

• Profitability is essential to the success of every business. However achieving profitability or exceeding past numbers can be a challenge. Join Intercoiffure President Sheila Wilson and a panel of leading salon owners from across the country as they discuss new marketing ideas, new services and new business practices that will help increase your bottom line and grow your business

Look & Learn

Vital Signs

with Nick Arrojo @nickarrojo

EB $45 F $60 CEH: 1.5 hours Sunday, April 19 1pm - 2:30pm EDU-616

EB $45 F $60 CEH: 1.5 hours Sunday, April 19 3pm - 4:30pm EDU-625

YOU’LL LEARN: • Arrojo’s “Vital Signs” of success through a proven blueprint for building a culture of growth and profitability • How to take the pulse of your organization and map a lucrative and satisfying future for you and your team • Key business takeaways that build your revenue

Look & Learn

The Curious Leader, Expanding Your Awareness as a Leader with Bonnie Bonadeo @bonniebonadeo

EB $199 F $225 CEH: 2 hours Sunday, April 19 10am - 12:30pm EDU-638

YOU’LL LEARN: • How to hear, see and feel the difference using The Curious Leader Formula for Success • How to approach any team issue or concern and learn the AAASK Method of problem solving • Tips from Bonadeo’s Emotional Intelligent Success Map and how to bring empathy and compassion into the conversation

Interactive Look & Learn

Creating Growth

with Candice Gliatto of Qnity

EB $55 F $70 CEH: 1.5 hours Monday, April 20 10am - 11:30am EDU-637

YOU’LL LEARN: • To understand the bridge between creativity and business • Success principles, including simplicity, visualization, how to take small steps, structure and going from knowing to doing • How to grow through “intrapreneurship” and practice of the 3 Cs: Closure, Clarity and Confidence • Handy Tools Included with workshop; to help you address success blocks and to create action plans for growth

Look & Learn

How to Build a Massive Following of Raving Fans with Ronit Enos @ronitenossalonsprofits

EB $45 F $60 CEH: 1.5 hours Monday, April 20 12noon - 1:30pm EDU-645

YOU’LL LEARN: • How to build a stellar reputation, garner positive reviews and create a social media referral campaign to never have slow months again • The secret to building a massive following to your newsletter and secure free publicity in digital and print media • How to implement a consistent online content strategy that will engage clients, your community and your employees All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190-000101).

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Learn More. Earn More.®

BUSINESS EDUCATION

NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

Mireya Villarreal presents

FREE / CEH: 1 Saturday, April 18 12noon - 12:50pm

Next Level: Power Up Your Business & Branding with Mireya Villarreal, Founder & CEO of Pink Pewter YOU’LL LEARN: • As we’ll be talking business and how to effectively brand and promote yourself (the Brand!)

• Key business drivers and the foundational attitudes necessary to get to the next level • Overcome fear and other barriers that get in the way of success, from a hairstylist and business owner who started in a 600 square foot salon and grew an international brand sold in over 30 countries • Don’t miss this powerful, impactful class full of knowledge, motivation and personal empowerment

Mireya Villarreal presents

FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm

Take Control: Keys to Business & Personal Growth

with Mireya Villarreal, Founder & CEO of Pink Pewter YOU’LL LEARN: • About the key business behaviors necessary to excel and grow yourself beyond expectations • How to develop the entrepreneurial mindset needed to crush your goals beyond expectations and control your growth • How to overcome failure and avoid mistakes from a hairstylist and business owner who started in a 600 square foot salon and grew an international brand sold in over 30 countries • Don’t miss this powerful, impactful class full of knowledge, motivation and personal empowerment

Salon Emotion presents

FREE / CEH: 1 Sunday, April 19 11am - 11:50am 2:10pm - 3pm

Elevate the Client Experience and Drive Loyalty to your Salon! with Elizabeth Strusz

YOU’LL LEARN: • How your salon can provide the ultimate client journey for clients who want a complete salon experience • Salon Emotion’s exclusive 7-step program that provides the tools, mindset and training to create the ultimate client experience in your salon • An understanding of the new client-centric quality of service, re-designed, re-imagined • How to exceed client expectations, drive loyalty, get repeat visits, referrals, service and retail revenue. Making the client central to the experience will set a salon above the rest FREE / CEH: 1 Daniel Mason Jones presents Saturday, April 18 12noon - 12:50pm with Daniel Mason Jones Monday, April 20 YOU’LL LEARN: • It’s never been so important to clarify your brand message as a beauty professional.

11am - 11:50am • This program will help you change the way others see you, resulting in higher income and better clients.

What’s Your Brand?

Daniel Mason Jones presents Ultimate Shift with Daniel Mason Jones

FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm Sunday, April 19 12noon - 12:50pm Monday, April 20 1:05pm - 1:55pm

YOU’LL LEARN: • To motivate, inspire and ignite the passion within you to take control of your business.

• We’ll uncover why you got into beauty and show you how to start the next stage of your career.

• Plus, find out how I generate $1 million annually as a stylist!

Daniel Mason Jones presents

FREE / CEH: 1 Sunday, April 19 10am - 10:50am 2:10pm - 3pm

Social Currency with Daniel Mason Jones YOU’LL LEARN: • The latest tips and tricks to build your presence with social media and explore what really works and what no longer does. Social media is ever changing, are you up to date on the latest changes?

SUMMIT presents

Retail Revolution with Darci Gutfreund YOU’LL LEARN: • How to understand the “new” buying and selling experience.

• Discover the 12 types of buyers and learn how your own purchasing “behaviors” effect your selling ability.

• Service providers and front desk team members will conquer “retailphobia” by learning how to overcome the fear of feeling pushy and the fear of rejection

FREE / CEH: 1 Sunday, April 19 10am - 10:50am 1:05pm - 1:55pm

SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542)

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The Future of Beauty is Here!

Be A Part of It! Get Tickets Now americasbeautyshow.com

Learn More. Earn More.®

BUSINESS EDUCATION

NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

STX presents

ARE YOU PRICED RIGHT with JEFF MASON

FREE / CEH: 1 Saturday, April 18 2:10pm - 3pm

YOU’LL LEARN: • Are you charging the correct price for your service? If you squeeze someone in should you charge them more? Come and find out how STX Software can show you how to charge the right PRICE for your services and time! Learn the secrets to giving yourself a raise without the clients ever feeling it!

STX presents

GET MORE LIKE$ HI IMPACT SOCIAL MARKETING with SHANNON WOJTKOWSKI

FREE / CEH: 1 Saturday, April 18 3:05pm - 4:05pm Sunday, April 19 12noon - 12:50pm

YOU’LL LEARN: Monday, April 20 • Unleash the power of your social personality and brace for growth!

12noon - 12:50pm • This powerful and timely program will elevate your online charisma, increasing guest counts and unlocking new profits.

STX presents

MAKE SUCCESS A HABIT with JEFF MASON

FREE / CEH: 1 Sunday, April 19 3:05pm - 4:05pm

Monday, April 20 YOU’LL LEARN: • Motivate and inspire your team with these proven strategies for increasing customer satisfaction and ticket averages. 10am - 10:50am Whether boss or booth renter, this program for 5 Steps To Financial Success will have you performing beyond your expectations.

STX presents

BUILD A FRONT DESK GOLDMINE with SHANNON WOJTKOWSKI

FREE / CEH: 1 Monday, April 20 3:15pm - 4:05pm

YOU’LL LEARN: • It’s the first place your guests see when they come through the door -- and an important money-maker for your business!

Shannon identifies areas of income directly impacted by your front desk and how to teach your staff to capitalize on these opportunities.

SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542)

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PRICE KEY: EB: Early Bird (By 3/18) F: Full Price (After 3/18) NOTE: SALONCENTRIC EDUCATION IS FIRST COME FIRST SERVED

MAKEUP & LASHES

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION Looking for more details visit americasbeautyshow.com

Look & Learn

EB $75 F $90 CEH: 2.5 hours Sunday, April 19 9:30am - 12noon EDU-607

The Business of Bridal Makeup with Traci Fine, www.finemakeupart.com

YOU’LL LEARN: • Which products to choose and avoid for bridal makeup, plus techniques to create a flawless makeup that lasts 12-hours • How to turn inquiries into real Wedding bookings • How to effectively communicate with brides and clients and how to set your rates • What’s in a Wedding Service Agreement? Why does a makeup artist need one?

Look & Learn

EB $60 F $75 CEH: 2 hours Sunday, April 19 10am - 12noon EDU-610

Lash Lift Theory and How To Get Lashes to Last Up to 12-Weeks with Christina Villarreal @bycristinavillarreal

YOU’LL LEARN: • Lash lift theory, product overview, application techniques and proper timing and sanitation • Implementable, revenue generating services for one of the hottest trends in the industry • An understanding on how to curl lashes that can last up to 12-weeks

Look & Learn

EB $60 F $75 CEH: 1.5 hours Sunday, April 19 12:30pm - 2pm EDU-614

‘Say I Do’ to Airbrush Bridal with Jill Glaser @makeupfirstschool

YOU’LL LEARN: • From the initial consultation to the big day, learn to use a variety of techniques to help you achieve your bride’s ideal look • How best to include airbrush makeup when working with a bride and her wedding party

Look & Learn

EB $60 F $75 CEH: 2 hours

with Christina Villarreal @bycristinavillarreal

Monday, April 20 10am - 12noon EDU-647

Intro to Classic Lash Extensions YOU’LL LEARN: • The fundamentals of lash extensions, eye anatomy, lash mapping, core techniques, preparation of the eye and a live demonstration of lash application • How to increase your business with new lash extension services • How to give your clients full, long, curly and thick eyelashes that look natural

Look & Learn

EB $60 F $75 CEH: 1.5 hours Sunday, April 19 3pm - 4:30pm EDU-623

On Trend, Blue and Beyond with Jill Glaser @makeupfirstschool

YOU’LL LEARN: • Current makeup trends and how to use the 2020 Pantone Color of the Year, classic blue, in a wearable, on-trend look for the season • How to continue to use Pantone color, Living Coral, and the soft colors of pale mint, millennial pink and how to mix the colors in one look • How to add different textures to accentuate your favorite color combs

Look & Learn

EB $60 F $75 CEH: 1.5 hours Sunday, April 19 2pm - 3:30pm EDU-641

Break Into the Biz! Makeup for TV and Advertising with Traci Fine finemakeupart.com

YOU’LL LEARN: • What you need in your kit on set and proper set etiquette on a TV set or photo shoot • How to find the right photographer, how to create your portfolio and how to market yourself successfully • Tips on how to get signed with an agency as well as how to set your rates The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190-000101).

NORVELL presents

Spray Tanning Certification and Training with Brandon Cardinal YOU’LL LEARN: • Begin your journey to certification through the Spray Tan Industry’s #1 voted Professional product line and training course, Norvell. This one hour course will point you into the direction of success and the perfect blueprint for your thriving customer base SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542) All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

TECHNIQUE/CEH WORKSHOPS - ADVANCED EDUCATION |

FREE / CEH: 1 Saturday, April 18 1:05pm - 1:55pm 3:05pm - 4:05pm Sunday, April 19 10am - 10:50am 12noon - 12:50pm 2:10pm - 3pm Monday, April 20 10am - 10:50am 12noon - 12:50pm 2pm - 3pm

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The Future of Beauty is HERE.

Be a part of it!

The Beauty Industry is Changing.

Don’t Get Left Behind.

Get Tickets Now americasbeautyshow.com

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Learn More. Earn More.®

PRODUCT LEARNING / MAKEUP & SKIN

Register in advance to guarantee seating. Purchase a PKC Passport for $10 and attend any Product Learning class on any day. Please Note: Certification Classes may require and extra fee.

CERTIFICATIONS

CERTIFICATIONS

CityLights Makeup Artistry

CERTIFICATIONS

presents

PRICE: $100 | EARN 1 CEH

ELEVATED MAKEUP TECHNIQUES - CERTIFICATION with Paula Heckenast @PAULAMAKEUP_HAIR

Sunday, April 19

Elevate your skin prep and makeup application outside of just the basics. Celebrity makeup artist and owner of City Lights Makeup Artistry and Hair Design, Paula Heckenast, will help you master techniques to showcase your clients’ beauty like a real pro. Learn versatile looks that are great for weddings, gala/black tie, red carpet, photo shoots, television appearances, or any other event to make your guest stand out above the rest, on and off camera.

9:30am - 10:30am PL-715 11am - 12noon PL-719 12:30pm - 1:30pm PL-720 2pm - 3pm PL-721 3:30pm - 4:30pm PL-722

YOU’LL LEARN: • Elevate your skin prep and makeup application outside of just the basics.

• Celebrity makeup artist and owner of City Lights Makeup Artistry and Hair Design, Paula Heckenast, will help you master techniques to showcase your clients’ beauty like a real pro. Learn versatile looks that are great for weddings, gala/black tie, red carpet, photo shoots, television appearances, or any other event to make your guest stand out above the rest, on and off camera.

EXTRAS: We will have a fun selfie station in-room sponsored by Bedhead Boudoir Photography.

All class attendants will receive a swag bag. Plus a complimentary one-on-one, anything goes coaching session with Paula Heckenast ($250 value) valid for 12 months from the class date and a Gift Certificate toward a photoshoot with Bedhead Boudoir Photography.

The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Financial and Professional Regulation (license #190-000101)

AKTIV SKINCARE

presents

Saturday, April 18

Skincare 101 with Alison Heinrich @aktivskincare, @aliandcoesthetics

1pm - 2pm PL-728

YOU’LL LEARN: • Proper skin preparation tailored to your guest. Skin prep is often neglected, but it is the most important step in building the foundation for a flawless application • Receive a full preparation guide outline for your client to optimize their skin BEFORE they get into your chair to make your session easier and more efficient • Looks that will take your client to the next level both in person and in front of the camera lens with minimal need for touch ups • Proper expert blending techniques to optimize your performance for remarkable results using both airbrush and traditional makeup • Master your mistakes. There are some very common mistakes in makeup that are easier to fix than most would think. You will learn how not to lose time when these mistakes occur and utilize them to your advantage A B O U T Y O U R E D U C AT O R : Alison Heinrich: Alison started her career in NYC and has never looked back. With a pure passion for esthetics she has been continuing her education over the last 15 years to bring you the most up to date knowledge of the industry. Currently, she operates an award winning practice in VA and has begun the process of training cosmetologist to fully understand the skincare portion of their license with AKTIV Skincare. *Owner of Certified Esthetic Trade School , *Master Esthetician , *Master Esthetic Instructor , *Certified Cosmetic Tattoo Artist , *Certified Laser Specialist, *Electrologist and *Clinical Medical Assistant

AKTIV SKINCARE

presents

Saturday, April 18

Upsell Your Service with Alison Heinrich @aktivskincare, @aliandcoesthetics

2pm - 3pm PL-739

(See SKINCARE 101 class description)

AKTIV SKINCARE

presents

Saturday, April 18

Putting Your Facial Into Action with Alison Heinrich @aktivskincare, @aliandcoesthetics

3pm - 4pm PL-740

(See SKINCARE 101 class description)

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice. An ABS exhibit floor ticket is required to purchase any workshop or special event ticket.

MAKEUP & SKIN

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CIDESCO Opens Your Skin Care World The CIDESCO Diploma is the world’s prestigious qualification for Aesthetics and Beauty Therapy that set international standards since 1957.

CIDESCO International Diploma and Certificate holders are the most qualified estheticians in the world!

Why? Because they have proven they have the knowledge and skills needed to pass the rigorous CIDESCO exam – developed by world leading professionals in the field.

You’ve wanted it.

You’ve talked about it.

And, now it’s your time to do it.

YOUR CIDESCO awaits you at ABS & IECSC! Visit cidesco-usa.com

CIDESCO USA’s Premier Sponsor!

CIDESCO Advanced Education Sunday, April 19 The Best Facial Massage: Relax, Rejuvenate, Renew with Lydia Sarfati

TIME: 9:30am – 12noon | CEH: 2.5 hours

Treating Risky Skin: Past, Present and Future! with Monika Machej TIME: 12:30pm – 2:30pm | CEH: 2 hours

What you Should Know for the Client Undergoing Chemotherapy Treatment with Holly Brown TIME: 3pm – 5pm | CEH: 2 hours

Monday, April 20 Target Your Client’s Biggest Concerns: Spots, Wrinkles and Fine Lines

with Lydia Sarfati TIME: 10am – 12noon

| CEH: 2 hours

Combining Esthetic Modalities for Optimal Results with Terri Wojak TIME: 1pm – 3pm | CEH: 2 hours

Register for CIDESCO USA workshops at www.iecscchicago.com The CIDESCO wordmark and the CIDESCO logo are registered trademarks of Comite International d’Esthetique et de Cosmetologie in Zurich, Switzerland.

Cosmetologists Chicago is the authorized representative in the United States of America for CIDESCO Section USA. | 57 All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice.

International Photo Competition for Salon Pros and Students

THE 2019 WINNERS HAIRCUTTING

Dorothy Tang

COLORAMERICA® Colorist of the Year

Greta Coston

AVANT GARDE

Chris Vandehey

BLUSHES, Ontario, Canada

Chrystofer Benson Collective, South Weber, UT

Style on 2nd, Portland, OR

TEXTURE

EDITORIAL

MEN’S CUTTING

Shelly Devlin

The Water’s Edge, Derry, NH

AVANT GARDE SCHOOL TEAM

Chrystofer Benson

Chrystofer Benson Collective, South Weber, UT

SALON TEAM

Mio Sota

Trio Salon, Chicago

STUDENT CHAMPION

The Texture Collectives, Bowie, MD Brown Aveda Institute Strongsville, OH Hannah Olenik, Kim Pilcher & Brynn Radke

Evie Johnson, Jamal Edmonds, Jada Jenkins, Yvonne Daily, Rochelle Hawkins, Mecai Adeola, Tiffany Green, Carlon Thompson & Al Campbell

Karen Franco

Eric Fisher Academy, Wichita, KS

ENTER NOW

Submissions Due 2.28.20 Visit americasbeautyshow.com/ABSGIA

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Hotels LOWEST HOTEL RATE GUARANTEE! You can save money when you stay in an Official ABS Hotel arranged by the ABS Housing Bureau. Book your room now on our website at americasbeautyshow.com or call 855-623-2115 for the lowest guaranteed rates.

BEST WESTERN GRANT PARK HOTEL

FAIRMONT CHICAGO – MILLENNIUM PARK

1100 S. Michigan Ave.

200 N. Columbus Dr.

$189

SGL/DBL - $199 TRI/QUAD - $229-$259

CHICAGO MARRIOTT DOWNTOWN MAGNIFICENT MILE 540 N. Michigan Ave. SGL/DBL - $189 TRI/QUAD - $209-$229

CHICAGO SOUTH LOOP HOTEL 11 W. 26th St. SGL/DBL/TRI - $113 QUAD - $133

HAMPTON INN AND SUITES CHICAGO DOWNTOWN 33 W. Illinois St. SGL/DBL - $188 TRI/QUAD - $198-$208

HAMPTON INN BY HILTON CHICAGO MCCORMICK PLACE 123 E Cermak Road, #100

HOME2 SUITES BY HILTON CHICAGO MCCORMICK PLACE

W CHICAGO CITY CENTER

123 E . Cermak Road, #200

ONE KING | SGL/DBL - $169 TWO DOUBLES | SGL/DBL - $189 TRI/QUAD - $199

$199

HYATT REGENCY MCCORMICK PLACE 2233 S. Martin Luther King Dr.

SGL/DBL - $189 TRI/QUAD - $209-$229

COURTYARD CHICAGO DOWNTOWN/ RIVER NORTH

MARRIOTT MARQUIS CHICAGO

WESTIN MICHIGAN AVENUE CHICAGO

2121 S. Prairie Ave.

SGL/DBL - $199 TRI/QUAD - $219-$239

30 E. Hubbard SGL/DBL - $203 TRI/QUAD - $223-$243

EMBASSY SUITES CHICAGO DOWNTOWN

720 S. Michigan Ave. $209

11 S. LaSalle St.

HILTON GARDEN INN

SGL/DBL - $203 TRI/QUAD - $223-$243

10 E. Grand Ave. ONE KING | SGL/DBL

HILTON GARDEN INN CHICAGO MCCORMICK PLACE 123 E. Cermak Road $199

600 N. State St.

ONE KING | SGL/DBL

- $179

TWO DOUBLES | SGL/DBL - $199 TRIPLE - $219 | QUAD - $239

- $211

TWO DOUBLES | SGL/DBL - $231 TRIPLE - $251 | QUAD - $271

644 N. Lake Shore Dr. TWO DOUBLES | SGL/DBL TRI/QUAD - $209

RESIDENCE INN CHICAGO DOWNTOWN/LOOP

HILTON CHICAGO

W CHICAGO LAKESHORE

SGL/DBL- $189 TRI/QUAD - $214

$199

CONGRESS PLAZA HOTEL AND CONVENTION CENTER 520 S. Michigan Ave.

172 W. Adams at LaSalle St.

- $199

909 N. Michigan Ave. SGL/DBL - $209 TRI/QUAD - $219-$229

SHERATON GRAND CHICAGO 301 E. North Water St. SGL/DBL - $176 TRI/QUAD - $186-$196

KAREN GORDON SAYS:

Who doesn’t like to save money? During ABS weekend, people who make hotel reservations through our team won’t find a cheaper rate anywhere!

Shuttle Bus information will be online at americasbeautyshow.com Hotel Accommodations

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The

Reason

You Attend!

Products Deals Hair Fashion Education Excitement Shopping Community

And did we say –

The Shopping!

AND, it’s OPEN RIGHT NOW! Visit americasbeautyshow.com to see the LIVE floorplan and exhibitor list!

- Watch the exhibit list grow weekly - Learn where your faves will be - Visit their booths as you “walk the floor” - Explore their new products - Find their show deals - Plan your on-site visits