2024 Prospectus - What's NEXT

APRIL 20 - 22 \ 2024

2O24

A network of beauty pros who just get you.

Connect with inspiring people just like you and give your salon the boost it needs. Membership includes access to education resources, networking opportunities, and a free ticket to the most badass beauty show in America.

We’re in this together.

Since 1912, Cosmetologists Chicago (CC) is the non-for-profit association owned by licensed beauty professionals for licensed beauty professionals. For over 100 years, Cosmetologists Chicago has proudly produced America’s Beauty Show.

Immerse yourself in three days of America’s largest beauty show. You’ll have access to over 20,000 licensed beauty professionals, robust workshops, exceptional speakers, enriching training sessions, and countless opportunities to meet with some of the most renowned beauty professionals in the industry, the latest trends, and so much more! Transform your business with this one amazing event.

• Earn your CEUs through 75+ educational classes • Apply the latest trends in the makeup & skincare shows • Interact with exhibitors from the US, Canada, and Italy • Record Ticket Sales • 350+ Education Classes • Record Exhibitors over 400+ • Skincare Show • Makeup Show • What’s NEXT Area • NEW Health and Wellness Pavilion

DATES:

April 20, 21 & 22, 2024

LOCATION:

Donald E. Stephens Convention Center Rosemont, IL. 60018, United States of America

THEME:

What’s Next

Guests of America’s Beauty Show are part of something truly special, making valuable connections, personally and professionally! ABS remains the heart and soul of the professional beauty industry. Rosemont is conveniently located close to & O’Hare International Airport. The Donald E. Stephens Convention Center and Entertainment District offers walkable proximity to world class hotels, a variety of excellent dining options, and stellar premium shopping!

The entertainment campus is one you will want to revisit year after year.

SATURDAY 4/20

SUNDAY 4/21

MONDAY 4/22

EDUCATION:

CEU Education, Hands-On. Brand Academies, Advanced Education

CEU Education, Hands-On. Brand Academies, Advanced Education

CEU Education, Hands-On. Brand Academies, Advanced Education

EXHIBITS:

11 AM - 5 PM

9 AM - 5 PM

9 AM - 4 PM

COMPETITIONS:

ABS Global Image Awards 7-10 PM

Barber

Student Competitions, Beauty Cast Network

ROUNDTABLES:

Networking Luncheon & Keynote Speaker

Networking Luncheon & Keynote Speaker

Networking Luncheon & Keynote Speaker

CELEBRATIONS:

President’s Party - All are welcome!

ENTERTAINMENT: 7-10 PM

FREE 7-10 PM ABS Party at Joe’s Live, Beauty Changes Lives Experience

3-DAY STUDENT: $49.99 1-DAY PROFESSIONAL: $89.99 3-DAY PROFESSIONAL: $159.99 SALON MEMBERSHIP: $599.99

1OO+ YEARS & GROWING! YOU CANNOT AFFORD TO MISS THIS SHOW!

PROJECTED ANNUAL PURCHASES OF AMERICA’S BEAUTY SHOW ATTENDEES

40+ MILLION REASONS TO ATTEND ABS!

THE MARKET IS GROWING! PROJECTED % GROWTH # STYLISTS (2020 – 2030)

12,000+ 9,000+

20% 80%

FEMALE

Source: US Bureau of Labor Statistics

SALON OWNERS OF THE ATTENDEES ARE UNDER THE AGE OF 45.

STUDENTS

10,000+

INDIVIDUAL PROFESSIONALS

ATTENDEES DESCRIBE THEMSELVES

“THESE ARE MY PEOPLE! I get to be with my tribe of other salon owners, and in-person. The vibes leave me feeling sparked & re-energized for months.”

— McKenna, Jasmine, Aveda Concept Salon

I’m enthusiastic and a complete beauty enthusiast! ABS has so many incredible offerings, I look forward to going every year!

I’m a people person. Making a difference in others’ lives is my passion, and that is why I chose a career in the beauty industry. I love surrounding myself with people every day.

I have always been a natural leader. The professional opportunities and networking are unlike anywhere else I have experienced.

IS A RENEWAL YEAR FOR

NAILS &

FRANK P. FULCO

CHIEF EXECUTIVE OFFICER

ESTHETICIANS

AMERICA’S MOST BADASS BEAUTY SHOW HAS THE MOST LOYAL ATTENDEES. You’ll be in front of people who pride themselves on being original. When they find a brand they like, they can’t wait to share it in their salon, spa, and social media. ABS is invested in digital marketing. Our commitment to digital is a driving force in our, and your success.

Join our digital marketing force and further invest in yourself.

Don’t miss out on building your brand through:

{

21,000 of your newest superfans $40,000,000 in annual purchases 7 million emails 12 million impression on social media 30,000 direct mail pieces 12 million influencer followers

SOCIAL MEDIA AUDIENCE 80,000+ followers on facebook

14,000+ 62,000+ followers on followers on twitter instagram

36,000+ followers on tik tok

Showcase your company at America’s Beauty Show

INFORMATION FOR EXHIBITORS & SPONSORS

America’s Beauty Show is the largest annual event in the US for the Professional Beauty Industry. It’s more than a trade show, more than a conference, and even more than an amazing party! ABS is an inspirational, educational, and life changing experience. ABS is the heart of the professional industry, and we pride ourselves on making it a great experience for everyone - including brands like yours.

Read on to find out more about how you can take part in America’s Beauty Show 2024. Don’t delay so you can get the full benefit of our marketing plan and promotional opportunities as well as educational participation.

Conveniently located near O’Hare International Airport, close to restaurants, shopping, entertainment, and fashion outlet malls.

LOOK WHO’S COMING CIDESCO - BABYLISSPRO - ANDIS - WAHL CLIPPER AMIKA - REPECHAGE - L3VEL3 HOTHEADS - HAIRTALK - DONNA BELLA HALO COUTURE - ERGO STYLING TOOLS - OLAPLEX HATTORI HANZO SHEARS - MALIBU C - TURBO POWER GELISH & MORGAN TAYLOR - COLLINS - VAGARO COLORLATINO - STYLECRAFT/GAMMA+ AVLON-AFFIRM /UBERLISS - JOHNNY B HAIRCARE JOHN AMICO HAIRCARE - VOESH NEW YORK OYA - BLACKPANTS -RUDE COSMETICS - LASHBOX LA WELLNESS PREMIUM - FASTFOILS SHARKFIN PROFESSIONAL SHEAR COMPANY KAMISORI SHEARS - GENTLEMAN REPUBLIC HAIR CUTTERY FAMILY OF BRANDS - CALIBER GAMA - REUZEL INC. - SASSI AMERICA - NORVELL COLORTRAK - OLIVIA GARDEN - MANE TAME COCCO HAIR PROFESSIONAL LIGHT ELEGANCE NAIL PRODUCTS - TONY ODISHO REDAVID - SUTRA BEAUTY - CHRISTRIO - KOKOIST

BECOME ONE OF MANY EXHIBITORS AT AMERICA’S BEAUTY SHOW!

MESSAGE TO THE EXHIBITORS We are listening.

YOU ARE WHY THIS SHOW IS AMAZING.

Our community of beauty professionals love this show because of you, your products, and the partnerships they can cultivate with you. I love seeing the excitement it brings and I’m thrilled to be a part of it.

It is a privilege to foster these connections and help everyone move their businesses forward.

I look forward to seeing you at the show.

FRANK P. FULCO CEO AMERICA’S BEAUTY SHOW

2024 FLOOR PLAN

INTERNATIONAL

ZONE

WHAT’S NEXT

SKINCARE

ZONE

RUNWAY STAGE

WHAT’S NEXT AREA & NEW DEMO STAGE

HEALTH & WELLNESS

ZONE

INTERNATIONAL ZONE NEW! HEALTHCARE & WELLNESS ZONE ENHANCED MAIN STAGE! SKINCARE ZONE

Donald E. Stephens EVERYWHERE ELSE...ENDLESS BRANDS! CONVENTION CENTER

EXHIBIT SPACE FOR APRIL 20-22, 2024 IN ROSEMONT, IL Promote your brand to over 20,000 beauty professionals.

Reserve your space to connect with our community of loyal, original, and straight-up cool beauty pros.

Our attendees are projected to spend over $40,000,000 on products and partnerships.

10’ X 10’ | LINEAR

20’ X 20’ | ISLAND

For independent organizers looking to promote their products.

For established practitioners who need heavy foot traffic.

• (1) Skirted Table • (2) Booth Chairs • (1) Waste Basket • 10’ x 10’ Black Carpet

Starting at $12,800

Starting at $3,500

10’ X 20’ | LINEAR

20’ X 40’ | ISLAND

For up & coming companies that have multiple products to display.

For exhibitors who need to pull customers into their space for demonstrations.

• (2) Skirted Tables • (4) Booth Chairs • (1) Waste Basket • 10’ x 20’ Black Carpet

Starting at $25,200 20x30 available for $19,000

Starting at $7,500

10’ X 10’ | DISPLAY

For brands looking to showcase their offerings with more of a department store presentation.

30’ X 30’ | ISLAND

For companies who need to make a big impression on attendees.

Starting at $28,300

• Signage • Glass Case Exhibit • Locking, and Lit. • Includes (2) chairs Starting at $2,750 EACH SPACE INCLUDES A COMPLIMENTARY VACUUMING PRIOR TO THE SHOW'S OPENING .

Email exhibitor@americasbeautyshow.com to get started.

There are a fixed number of spaces available at the event. Contact us today to reserve the space you want and take advantage of early bird discounts. We can hold your space for one week with no deposit required. ©2023 AMERICA’S BEAUTY SHOW. ALL RIGHTS RESERVED.

EXHIBIT & APPOINTMENT AREA OPTIONS OPTION 1: APPOINTMENT WITH BUYERS

OPTION 3: 10’ X 10’ EXHIBIT

$1,750 USD

$4,250 USD

Lunch & cocktail hour for Attendees & Buyers

• Complimentary Carpet $0 (Save $250) • Complimentary Drayage - 250 lbs. $0 (Save $200) • Complimentary Skirted Table - Qty. 1 $0 (Save $150) • Complimentary Side Chairs - Qty. 2 $0 (Save $150) • 10’x 10’ Linear

OPTION 2: GLASS, LOCKING, LIT EXHIBIT CASE & 2 CHAIRS

OPTION 4: COMPLETE TURNKEY EXHIBIT + APPOINTMENTS

$2,750 USD

$8,650 USD

Signage, glass case exhibit, lit, locking + 2 chairs

Complete Turnkey Exhibit - INCLUDED: Install Labor, Carpet, Electric, Overhead & Counter Graphics, Lighting, and Dismantle Labor + Appointments with QUALIFIED PROFESSIONAL BEAUTY DISTRIBUTORS

PROMOTE YOUR BRAND TO OVER 21,000 BEAUTY PROFESSIONALS. Increase your brand’s recognition in popular salons across the Midwest by connecting with the salon owners, students, and individual professionals.

Attendees are projected to spend over $40,000,000 on products and partnerships.

ABS Brings together the most creative professionals in the industry. Come see what’s new, trending, and NEXT! SEGMENTS INCLUDE: • • • • • • • • • • • • • •

Barber & Grooming Business Assets Hair Care Hair Color Health & Wellness Lashes & Brows Makeup & Cosmetics Nails Salon Essentials Skincare & Beauty Waxing Wigs, Weaves & Extensions Ancillary Products for the Beauty Industry Clothing, accessories, jewelry, technology, tools, supplements

SHOWCASE YOUR PRODUCTS/LAUNCHES, SERVICES, HANDS ON TRAINING AND EDUCATION & REACH NEW AND EXISTING AUDIENCES.

WHY EXHIBIT AT ABS? There is no other show like America’s Beauty Show to promote your brand in real life!

Each year, tens of thousands of beauty professionals unite at ABS seeking hands-on products, experiences, and services like yours. And no other show supports the needs of Exhibitors and Educators like we do, to help make your experience a success. Whether you are new or returning, we strive to make things seamless, and fun!

Make sure to check our website regularly and sign up for email notifications as we add brands, entertainment, and educational content for the next show. It will be a jam packed agenda with plenty of time allocated to bring attendees to the show floor.

WHO ATTENDS ABS? You’ll be pleased and surprised at the diversity in our attendees, in terms of both demographics and professional focus. We have extensive market research from our previous shows.

Marketing participation in print and digital - our social media campaigns reached nearly 5 million people in previous years!

WHAT SUPPORT IS OFFERED TO EXHIBITORS? We have many special programs available to support you, including: •

Show concierge services

•

Booth assets such as pre-configured glass showcases and shelving so you can save on shipping costs. On-site services such as printing are available as options during the show.

•

Reserve your space to connect with our community of loyal, original, and straight-up cool beauty pros. Rep your products, sell out your stock, and make lasting partnerships with the people who are going to love you forever.

SPACE IS LIMITED. Our show management team is here to help you with the process from budgeting through load in and out. Find out what we offer.

Apply today to learn more about booth location and advertising opportunities.

Secure your space today and take advantage of our early bird pricing and discounts!

WHO SHOULD EXHIBIT AT ABS? To reserve your premium booth space, we are accepting a 40% down payment. Spaces are going fast. Create and generate exposure and excitement for your brand and audience by reserving space in our ever popular Advance Program Guide, reaching over 250,000! By becoming an exhibitor / sponsor at ABS, you will have the opportunity to advertise with pre show coverage and brand recognition.

For exhibitor program details and more information, please contact the ABS Sales Team: Jarek Lipczynski, Director of Sales Email: Jarek.Lipczynski@americasbeautyshow.com Cell: 702-820-8563 Office: 312-321-6809 Kathy Gruttadauria, Senior Sales Manager Kathy.Gruttadauria@americasbeautyshow.com Donna Cristino, Senior Sales Manager Donna.Cristino@americasbeautyshow.com Exhibitor Team Exhibitor@americasbeautyshow.com Show Concierge Team concierge@americasbeautyshow.com

WHAT’S NEW FOR YOU? COMPETITIONS America’s Beauty Show features a variety of competitions that you can partner with to leverage your brand.

Live barber, nail & student competitions will be showcased on the ABS exhibit floor.

SPONSORSHIP - GLOBAL IMAGE AWARDS ARE BACK! Promote your brand as a thought leader and supporter of the NEXT great talents in the professional beauty industry.

Be recognized on stage and share your brand story to thousands of Beauty Professionals.

ATTEND - Brand Workshops: These are designed for YOU! Meet with international and US based buyers at leading retailers, e-commerce, and distributors. Attend workshops taught by thought leaders in e-commerce, social media, sales, and contract manufacturing. Meet with potential investors to help you grow your brand and business for years to come.

DIGITAL-APPLICATION: Promote your brand on the America's Beauty Show App! Leverage push notifications of flash sales or sample giveaways to drive more attendees to you exhibit.

PRE-SHOW DIGITAL ADVERSTING: Reserve your digital ad space in one over 7M e-mails that are sent to potential attendees. Use interactive .gif files to show your product to potential attendees with a call to action to visit your exhibit.

ON-SITE SIGNAGE: Let the over 21K attendees know that you are at the Show and ready to meet them by securing your printed or digital signage at America's Beauty Show.

WHAT ARE THE ABS GLOBAL IMAGE AWARDS The international hairdressing contest known as The ABS Global Image Awards celebrates the passion and artistry of professional and emerging stylists in an image-based competition that features professional and student categories.

CATEGORIES:

Barbering | Creative Color | Full Concept Haircutting | Makeup Artistry | Nail Design Student Team | Collaboration | Texture Expert Leo Passage Gold Trophy Awards 2024 ABS Global Image Award Theme – Maximalism Maximalism is rooted in a more-is-more philosophy that often blends an eclectic mix of patterns, colors, textures, and objects.

“Maximalism leans into big and bold decision-making regarding color, pattern, texture, shape, and form.

The rule is…there are no rules.

What are the key components of a Maximalism Image: •

MORE Color &Inspirational Colors

•

MORE Art

•

Create a sense of organized chaos.

•

Layers and different textures

•

Postmodernism elements IMPORTANT DATES •

Entry Window: August 15, 2023 – November 15, 2023

•

Finalist Announcement: January 4, 2024 @ 5:30pm Central

•

Award Ceremony: Saturday, April 20, 2024

THE FEES - PER CATEGORY Professional: $129.00 | Student: $49.00

EDUCATION For details and more information, please contact Jessi Marshall Jessi.Marshall@americasbeautyshow.com

3 STAGES, 30+ CLASSROOMS, & OVER 350 CLASSES!

America’s Beauty Show provides a multitude of Educational Opportunities for Brands, Educators & Independent Artists who’d like to showcase their skills, products, & techniques.

America’s Beauty Show does charge a small fee for educating at ABS. Prices range from $500 to $10,000, but there are opportunities to lower costs based on your level of participation on the ABS Show Floor.

THE STAGES

Classroom themes:

Educational Opportunities:

The Runway The Beauty Innovation Stage The Barber Stage

Business Assets, CIDESCO Section USA, Haircare, Haircolor, Haircutting, Health & Mental Health, Instructor Source, Lash & Brows, Nails - INTA, Skincare & Beauty, Texture & Braiding, Tools & Appliances, Waxing, Wigs, Weave & Extensions

Look & Learn Demos, Hands-on Workshops, Keynote Speaker Luncheons, Certification Programs, Product Demos, Stage Productions, Panel Discussions, Immersive Workshops, Private 1-3 Day Academies

Individual/Single Sessions are 60 minutes long and are typically look and learn / demo.

We provide microphones & speakers. Any additional AV would be at the educator/company discretion and must be ordered & paid through Rosemont AV Services (approx. 100 seats) Classroom Fee: $500 Workshops are up to 3 hours long and are typically hands-on in nature. We provide microphones, speakers, and monitor that can be hooked up to a laptop, tablet, etc. Any additional AV would be at the educator/company discretion and must be ordered & paid through Rosemont AV Services (approx. 40 seats).

Workshop Fee: $2,500 Full Day (Sat, Sun or Mon based on availability) Room rental includes a microphone, speaker & a projector/screen or monitor. Any additional AV would be at the educator/company’s discretion and must be ordered & paid through Rosemont AV Services (seating up to 100) Full Day Private Classroom: $4,000 3-Day Academy. Access to a private classroom for the duration of the Americas Beauty Show. Your company has the availability to showcase their latest techniques, processes and products in a dedicated space. Any product sales within the classroom are limited and must be approved by the ABS Sales Team. Room rental includes a microphone, speakers & a projector/screen or HD Large Scale Monitor. Any additional AV would be at the educator/company discretion and must be ordered & paid through Rosemont AV Services (seating up to 70 classroom or 40 workshop).

3-Day Private Academy: $10,000 Emerging Brands Demo Stage. An “In The Round” Platform located in the middle of the bustling Emerging Brands Pavilion. Participating brands will have the opportunity to demonstrate their product and/or technique to the ABS attendee in a 30 min session. The EB Demo Stage includes a 16x12 elevate platform, 1 microphone, sound, 1 stool & small display table. No additional AV can be ordered or added. The EB Demo Stage will be ABS Branded but you are able to add branding materials as long as they can be setup and taken down within five (5) minues.

Emerging Brands Demo Stage: Included In Booth Price

CIDESCO SECTION USA ACADEMY

CIDESCO & Cosmetologists Chicago Association CIDESCO International was founded in Brussels in 1946, it is now the World Standard for Beauty & Spa Therapy throughout the world. The CIDESCO Beauty Therapy Diploma teaches Candidates a holistic approach to Beauty Therapy.

CIDESCO is represented around the world by its National Representatives.

Cosmetologists Chicago Association is the proud owner & manager of CIDESCO for the United States of America. CIDESCO Section USA membership is available for manufacturers, distributors, industry associates, salon/spas, schools & individuals.

ABOUT ROSEMONT DONALD E. STEPHENS CONVENTION CENTER 5555 NORTH RIVER ROAD, ROSEMONT, IL 60018

Get the Rosemont Experience Our Rosemont, IL location offers a plethora of hotels, offering dynamic entertainment, top dining options, shopping, and more. Hotels and a variety of fantastic restaurants are all in close proximity to the Donald E. Stephens Convention Center, home of America’s Beauty Show. There will be several incredible all-industry gatherings with entertainment and excitement galore!

Several affordable and safe parking lot options that connect directly to the Donald E. Stephens Convention Center are available, as well as parking within the area hotels.

The Convention Center is conveniently located about 10 minutes from O’Hare International Airport. The CTA Blue Line provides another easy travel option, as well as easy parking options for those driving.

FASHION OUTLETS Shop the latest trends at the world-famous Fashion Outlets of Chicago.

ZANIES Prepare to laugh at Zanies, Chicago's original home for stand up comedy.

iFLY Come feel the thrill of floating on the wind with indoor skydiving at iFly Rosemont.

AMC Catch a movie and a show at the AMC dine-in theater.

RIVERS CASINO Whatever your game, you won't find a better gambling option in Illinois or the Midwest.

KINGS DINING & ENTERTAINMENT Lace up, grab a ball, and enjoy a game on one of the 20 lanes at Kings Entertainment.

WHAT DOES AMERICA’S BEAUTY SHOW LOOK LIKE TO YOU? Crazy-inspiring beauty show packed with badass hair and original people. Learn a few new tricks, see some neat demos, and find your happy again.

Everyone welcome. Come as you are.

Be yourself and make lasting connections in a face-to-face environment.

Gain access to trends and knowledge today's salon owners need, but you’ll also get something much more - inspiration.

This show is a place to remind yourself of why you should be proud.

Inspiring reinforcement through thoughtful conversations with forward-looking beauty pros. We’re in this together.

Meet your newest superfans!

JAREK LIPCZYNSKI DIRECTOR OF SALES jarek.lipczynski@americasbeautyshow.com 702.820.8563

JESSI MARSHALL DIRECTOR OF EDUCATION Jessi.Marshall@americasbeautyshow.com

DONNA CRISTINO SENIOR SALES MANAGER donna.cristino@americasbeautyshow.com

KATHY GRUTTADAURIA SENIOR SALES MANAGER kathy.gruttadauria@americasbeautyshow.com

THANK YOU!