HOT
Skincare
BEST
Makeup
SEXY Hair
Karlie Kloss
Business Model
GIVEAWAY
Celebrate the 10th anniversary of Carolina Herrera Good Girl. Together with Cosmetics Magazine, enjoy an opportunity to win three of our Good Girl iconic fragrances in their signature stiletto bottle. In sky-high heels, seduction becomes power and being bad never felt so good. To enter, head over to cosmeticsmag.com on Instagram!
GOOD LUCK!
editor’s letter
The Season Of All
Possibilities There is nothing quite like a sure thing in uncertain times, and this issue is packed with exceptional beauty news. Our annual Beauty’s Best Awards is celebrating its 25th anniversary – an incredible milestone saluted across the Canadian industry. We will mark the occasion with an Oscar-style gala taking place on October 30th in Toronto. We have been working on this event since the beginning of the year, and the anticipation builds with every passing day. From collecting nominations and assembling our expert judging panel to tallying the finalists’ results, it has been an unforgettable journey. Each year, I look forward to this event and the opportunity to connect with the trailblazers we celebrate – those who elevate the beauty industry, champion breakthrough products, and educate consumers. You can discover the Beauty’s Best finalists on page 38, and I eagerly await the fabulous evening where the winners will be revealed. Of course, Cosmetics magazine is also dedicated to the fall season’s key launches, trends, and looks. If there is one thing consumers, retailers, and beauty marketers are seeking right now, it is good
news. Following countless launch appointments, press trips, industry encounters, and hundreds of rigorous product tests, it is safe to say this is one of the most exciting beauty seasons in recent memory. We are seeing a powerful combination of innovation, efficacy, and a much-needed dose of whimsy. Global turbulence seems to have brought the industry into sharper focus, resulting in finely honed, high-performing launches across all categories. From boldly designed fragrances – because now is the perfect time to smell fabulous – to vibrant makeup palettes and cutting-edge skincare, the choices are refreshingly eclectic. While Cosmetics offers an escape from the mundane, we also pride ourselves on being a publication that connects pure beauty to a wider world view. I cannot wait for you to dive in.
Click here to sign up to Cosmetics Magazine! vaniaaguiar12 cosmeticsmag 3
The collagenique family is growing
®
NEW
NO 1
BESTSELLING PRODUCT
3 ESSENTIAL SKINCARE PRODUCTS THAT SUPPORT
SKIN LONGEVITY reversa.ca
fall 2026 Cover story
New in stores
8
20 Makeup Must-Haves
Sweet Scent of Empowerment A ten-year journey of a scent born to empower.
Trends to try 12 High Glam The Fall season is officially upon us, ushering in a spectacular array of beauty looks that command attention. 13 Frizzy and Free This season, hair will move between two clear directions: deliberately undone and styled to perfection.
22 Skincare Must-Haves 24 Haircare Must-Haves
Advisory tools 28 Salicylic Acid: The Clear Skin Reset Why this porepurifying ingredient deserves a place in your autumn skincare rotation. 42 C’est tendance Quelle est la meilleure crème antirides pour rajeunir visiblement la peau ?
5
New
Double Serum FOUNDATION
37 shades
CLINICALLY PROVEN: 3 YEARS OF YOUTHFUL RADIANCE REVIVED. 1
A REVOLUTION IN COMPLEXION
2
1. Clinical test, 33 women, results on skin with make-up after 28 days, based on the evaluation of 7 parameters (skincare + make-up). 2. At Clarins.
Features 03 Publishers Note Publisher and Editor-in-chief Vânia Aguiar
11
Graphic Designer Dany Derkenne
18 A New Million Era
Collaborator Luca Phillips Editorial inquiries: vaguiar@cosmeticsalliance.ca Advertising & event inquiries: scarrier@cosmeticsalliance.ca
Editor’s Picks
14 Blonde Brothers
26 Coty Team Picks 28 Ask An Advisor Autumn is here, and we want to know what is top of mind for our beauty advisor community. 32 By The Numbers 34 The Future of Luxury
Cosmetics Alliance President and CEO Darren Praznik Vice-President Director, Science, Regulation & Market Access Beta Montemayor Director Membership, Marketing and Digital Services Amy Sutherland Director, Finance & Administration Michele Follows Manager, Membership & Administration Michele Davis
38 Beauty’s Best finalists 56 Mélissa Desormeaux-Poulin : Lumineusement Personnelle 60 Innovations cosmétiques Les actifs de l’heure. 72 Le Manteau Invisible de Max Mara 76 Objet de désir L’Heure Bleue entre Force et Poésie.
Public Policy & Communications Susan Nieuwhof Marketing & Communications Specialist Luca Phillips Business development director Suzie Carrier Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5 ca@cosmeticsalliance.ca 7
cover story
Sweet Scent of
Empower ment
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A ten-year journey of a scent born to empower. BY VÂNIA AGUIAR
Carolina Herrera’s Good Girl is, without overstatement, one of the most popular fragrances on the planet. Even if it doesn’t grace your vanity, chances are you’ve caught its intoxicating sillage on a stranger or spotted that iconic stiletto silhouette on your social feeds, in department stores, or on a friend’s shelf. Now, celebrating a monumental decade of olfactory success, the fashion house has launched its latest obsession in January 2026: Good Girl Jasmine Absolute. Good Girl has always been much more than a sky-high heel. That famous bottle is a visual manifesto of modern femininity and empowerment – ideals that the juice inside radiates flawlessly. While the original blueprint has inspired countless dupes and spawned multiple iterations Jasmine Absolute carves out its own decadent niche. This new chapter amplifies the original formula’s gourmand and jasmine layers, brightened by a sophisticated splash of bergamot top notes. It is rare for Carolina Herrera’s scent wardrobe to lean more opulent than strictly floral, but Jasmine Absolute embraces the dark and delicious. It is as rich and resinous as the playful brand gets, anchored by roasted tonka bean and bitter almond. Black currant and mandarin inject a sharp, juicy burst of tart fruitiness, balanced beautifully by a lingering, velvety trail of jasmine and sweet toffee. It doesn’t just sit on the skin; it leaves an unforgettable impression. An iconic juice demands an equally iconic bottle – and an undeniable ambassador. Enter supermodel Karlie Kloss. The ultimate embodiment of the Good Girl ethos,
Kloss perfectly captures the duality of the modern woman. As the face of the franchise since its inception in 2016, the 33-year-old changemaker has starred in a decade of dazzling campaigns, effortlessly evolving alongside the brand’s best-selling line. But Kloss’s alignment with Carolina Herrera goes far deeper than a flawless runway stride. She doesn’t just give good soundbites on social change or preach activism from her grid; she actively builds it. The supermodel is a powerhouse philanthropist and entrepreneur. From her early days launching Karlie’s Kookies for the FEED Foundation to combat malnutrition, to her groundbreaking Kode With Klossy camps – which began as a summer scholarship for 20 girls and non-binary youth and has since evolved into a massive global movement –Kloss is rewriting the rules of influence. The Carolina Herrera team can take immense pride in being an early champion and funder of Kode With Klossy, offering a compelling reason for progressive beauty consumers to support the brand. Kloss continues to expand her empire of impact with her debut children’s book, The Spaghetti Code, a joyful tale about problem-solving, pasta, and the power of big ideas designed to inspire the next generation of tech innovators. Ultimately, Carolina Herrera and Good Girl urge us to step out of our comfort zones, champion our beliefs, and lift other women up. Paired with Kloss’s fierce intellect and philanthropic heart, this dynamic duo proves that beauty is at its most powerful when it has a purpose.
CAROLINE HERRERA
Eau de Parfum Good Girl Jasmine, $228 at Shoppers Drug Mart
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PROUDLY CANADIAN
NEW RESTRUCTIV C-PEPTIDE EYES
Brightening eye cream
ULTIMATE
EYE RADIANCE
MINI HA™
29% REDUCTION IN UNDER-EYE PUFFINESS*
PEPTIDES
54% REDUCTION IN CROW’S FEET WRINKLES*
CAFFEINE
VITAMIN C
*4-week clinical study
Editor’s Picks Keep it clean
Face-washing is a task that should be part of your beauty routine twice a day – in the morning and before bed – adding an element of delight and self-care to your day.
Keep Calm
Clean Slate A hydrating cleanser that gently and effectively breaks down dirt, oil, and makeup without breaking down your skin barrier—it’s your go to daily face wash.
This cleanser is a porerefining and oil balancing gel cleanser that lathers into an ultra-fine foam to deeply decongest pores, reduce oil, and visibly calm the skin without stripping.
Detox Mode A pH-optimizing cleansing balm that acts as a face wash and makeup remover in one step, deeply cleansing skin without disrupting the moisture barrier or causing dryness.
Face Off A glycerin-rich, gentle-yetpowerful hydrating cleanser that unclogs pores and removes makeup, sunscreen, and impurities without disrupting your barrier.
Tea Time A luxurious facial cleansing oil designed to deeply cleanse the skin while removing makeup, impurities, and pollution residue.
TEAOLOGY
White Tea Peptide Cleansing Oil, $34 at Shoppers Drug Mart
TATCHA Matcha Foam U BEAUTY Cleansing
Cleanse, $40 at sephora.ca
Balm, $104 at Holt Renfrew
BYOMA Creamy
Jelly Cleanser, $19 at Sephora
DIEUX Baptism
Gentle Foaming Facial Cleanser, $48 at Sephora 11
trends to try
BEST FOR
Rocking Out at a Fall Event
Trend No. 1
High Glam
The Fall season is officially upon us, ushering in a spectacular array of beauty looks that command attention. From the grand resurgence of statement eyeshadow to an unwavering focus on flawless skin, this season champions a sense of considered maximalism rooted in technical skill. The overarching aesthetic beautifully evokes the party vibe of the late ‘90s, featuring smudgy, smoked-out eyes paired with ultraglossy red lips. COSMETICSMAG.COM
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TOOL KIT ILIA BEAUTY Thru Line Waterproof Eyeliner, $36 at iliabeauty.com ANNABELLE Skinny Mascara, $11,95 at amazon.ca DIOR Diorshow 5 Couleurs Lucky Clover Collection in Charmed Green, $114 at Dior Counters FALL 2026
trends to try
Trend No. 2
Frizzy and Free
This season, hair will move between two clear directions: deliberately undone and styled to perfection. Some looks embraced natural texture and movement, while others leaned into precision, gloss and clean structure. What made the trends particularly compelling, however, was how adaptable they felt. Styles that translate easily into everyday life, whether you are running out the door or getting ready for somewhere special.
BEST FOR
Making a statement walking down the street
TOOL KIT OLAPLEX No.7 Shine Serum Oil Mist, $41 at olaplex.com JVN Air Dry Volumizing Wave Spray, $38 at sephora.ca PUREOLOGY Smooth Gloss Treatment Mask, $60 at Sephora 13
Blonde
Brothers
The secret to a better blonde comes from a family-run line 40 years in the making. BY INGRIE WILLIAMS
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the profile
A game-changer for blondes, an innovative new hair care line formulated specifically to deliver more luminous, longer-lasting colour, plus much-needed hydration, is made right here in Canada. “Many brands have one, two or maybe three products for blondes, but we felt that developing a range specifically for that segment has a lot of potential,” says Ilan Cohen, CEO of Oligo Professionnel, the Montrealbased parent company of Blacklight Blonde Science. Covering both in-salon and at-home care, the robust collection is formulated around the premise that blonde hair isn’t just lighter. “It behaves differently,” explains Anton Ranchin, VP of Marketing, “Blonde is more porous, more sensitized, and far more particular about what it’s willing to hold onto – moisture, colour, shine. This is a system engineered around the actual chemistry of lightened hair.” While Cohen focuses on sales and marketing, he works alongside his brothers Raphy (who oversees operations) and Ronen (who handles finance and accounting). Together, the trio are carrying on the family business that was founded by their parents, Moty and Liliane, in 1986. The duo started out by researching and developing salon-exclusive hair care for other companies. “The whole concept of healthier, safer products for stylists, but also for guests, is what really inspired them,” Cohen says, “Back in the day, the scalp was not a trend like it is today, but nonetheless, we’ve always formulated for hair and scalp.” A chartered accountant by trade, Cohen grew up working in Oligo’s warehouse and production plant but never intended to step fully aboard. “I’m the oldest brother, but the second to join the business,” he notes. As a wave of consolidation in the professional beauty industry allowed
major corporations to acquire many distributors, an opportunity to expand the business, and his role in it, arose. Cohen was named CEO 12 years ago and has zero regrets. “I took a leap of faith and it’s the best thing I ever did,” he says, “It’s a lot more fun building brands than doing accounting, at least for me.” Today Oligo Professionnel solely manufacturers their own products, including award-winning salon hair colour that’s a top-seller in North America. Looking ahead, Cohen is excited to grow Blacklight Blonde Science into an international power player and tackle the fresh challenge of connecting directly to consumers. “It’s finding the right balance between how to message to a stylist in the salon environment and how to message to a consumer in their shower, or where they take care of their hair,” he says, “It’s two different approaches, we’re having fun learning and adapting.” Reshaping the blonde care narrative, especially as it pertains to neutralizing unwanted tones, is key. Blacklight Blonde Science offers a full maintenance system of both blue and violet shampoo, conditioner and leavein sprays. “This is genuinely a category with a learning curve,” says Ranchin, “Used incorrectly, colour-correcting products can overcorrect just as easily as they fix, so we invest real energy in educating both consumers and professionals on how to dose and time them properly.” In the distant future, a third generation may carry on the legacy. “I would love that,” says Cohen, who has two teenagers, “One of the biggest joys I’ve had in my life is working with my parents for over 10 years and it would be a great honor to be able to work with my kids one day, too.”
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the profile
Blonde Benefit Package Discover the best-sellers, each with results-driven formulas powered by proven hair care actives, such as hyaluronic acid, squalane and ceramides. Whether your mane is light blonde, white, or dark blonde to light brown, these lightweight hydrating mists protect and extend colour while neutralizing 100% of orange brassiness and unwanted yellow tones.
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BLACKLIGHT BLONDE SCIENCE
BLACKLIGHT BLONDE SCIENCE
BLACKLIGHT BLONDE SCIENCE
Delivering a glass hair effect, this multi-oil blend smooths frizz, enhances shine and seals in moisture thanks to an oil-soluble form of hyaluronic acid.
Violet Neutralizing Spray, $38 at blacklightblondescience.com Blue Neutralizing Spray, $38 at blacklightblondescience.com
This rich rinse-off treatment works in as little as five minutes, providing intense nourishment and hydration to restore softness and elasticity for medium to thick hair textures.
Deep Hydrating Mask, $46 at blacklightblondescience.com
BLACKLIGHT BLONDE SCIENCE Hydrating Shine Oil, $48 at blacklightblondescience.com
NEW
ULTIMESSENCE ADVANCED LONGEVITY SERUM
REPAIR. RENEW. RESTORE.
the interview
A New
Million
Era Boasting a new tropical freshness and a sexy new ambassador – hot model Thatcher Thornton – the iconic 1 Million franchise looks to push the speedometer beyond its limits. With the launch of 1 Million Black, the brand aims to capture the spirit of living life to the max! Perfumers Christophe Raynaud and Quentin Bisch tell us all about it. BY VÂNIA AGUIAR
When crafting this fragrance, how did you stay true to the 1 Million DNA while breaking fresh ground? We wanted to respect the established Million codes – the play on contrast and the strong sense of identity – while simultaneously exploring new olfactory territory. Our goal was to maintain the unmistakable Million energy, but express it through a fresher, more vibrant, and more exotic dimension. COSMETICSMAG.COM
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What was your greatest challenge when composing 1 Million Black? The challenge was to renew the 1 Million universe without repeating it. We wanted to bring a new kind of freshness and addiction, balancing a fruity vibrancy with a deep, sensual structure.
Can you describe the key ingredients that define 1 Million Black’s signature?
We built the fragrance around three main pillars: pineapple, vanilla, and ebony wood. The pineapple accord brings an immediate burst of radiance; its vivid and exotic character uplifts the entire composition. The vanilla, deployed in an XXL trio, blends richness, depth, and smoother, milky facets, creating a warm and addictive texture that resonates through the heart and base. Finally, ebony wood anchors the fragrance with a darker, more elegant strength. It offers a dense woody structure with resinous and
the interview
leathery nuances, enhancing the perfume’s long-lasting sensuality. Together, these ingredients trace a line of contrast, from luminous fruitiness to enveloping warmth. This contrast is what defines 1 Million Black’s distinctive identity.
while keeping it fully aligned with today’s codes of masculine perfumery.
In what ways does 1 Million Black follow in the footsteps of its predecessors while still asserting its originality?
Fragrance is a way to express yourself, to feel confident and distinctive every day. A fragrance can communicate who you are, even before you speak – like a personal signature. When someone tells you that you smell good, it creates an instant emotional connection; a subtle yet powerful affirmation of presence and personality. These are the emotions and sensations we want the wearer to experience when wearing 1 Million Black.
1 Million Black reimagines the emblematic energy of the original 1 Million Eau de Toilette in a more exotic and contemporary way. It trades the spicy leathery boldness of the first edition for a vibrant fruity freshness, in which pineapple and vanilla woods create a new kind of sensual warmth. Next to 1 Million Elixir, which celebrates opulent depth through rich florals and amber woods, 1 Million Black expresses a brighter, more transparent sensuality built around juicy pineapple and luminous woody facets. Together, these differences reaffirm the shared DNA of the line – power, contrast, and sensuality – while allowing 1 Million Black to speak with its own voice.
XXL vanilla is at the heart of the fragrance: why did you choose to take this ingredient to such a high level of intensity? We wanted to amplify the sensual dimension at the base of the fragrance. By pushing the vanilla to such an extreme level, we were able to preserve its warmth and texture
What emotions or sensations did you want the wearer to experience when using 1 Million Black?
expressive, where brightness, color, and sensuality coexist naturally. The fruity dimension brings a contemporary freshness that speaks to younger audiences.
How would you describe 1 Million Black in three words? Exotic, vibrant, and sensual.
This fragrance has very longlasting performance (48h). How did you achieve this? We designed a structure to be instantly recognizable, with a long-lasting, controlled diffusion. Using technologies such as TrailAir, we measured and refined the scent trail to ensure a lasting presence without heaviness. We are committed to ensuring that consumers are never disappointed and that the scent feels memorable.
How does 1 Million Black reinterpret modern masculinity for a new generation? It reflects a more open idea of masculinity that is confident yet
RABANNE Eau de parfum 1 Million Black, $168 at Shoppers Drug Mart 19
New in stores makeup | skincare | haircare | scents
MAKEUP
MUST-HAVES
Be Beautiful Smoky eyes, pastel blush, plum lips and maximalist makeup - these are the bold looks for a season that promises to be a statement of style. Some looks will be very graphic and precisely defined, while others will have a blurred and slightly gothic finish. A very minimalist and more romantic version will also be ontrend, with a radiant complexion paired with sophisticated lips. This Fall will be a wonderful playground for beauty enthusiasts!
2. Wide Awake This tinted lip oil is powered by honey that boosts lips natural color and provides up to 24 hours of hydration with a high-shine and nonsticky formula.
Made for on-the-go touch-ups this multi-use complexion stick works seamlessly as foundation, concealer, or bronzer, making it an easy all-in-one for shaping and enhancing the skin.
GUERLAIN KissKiss Bee
LANCÔME Teint Idôle
1. Bee Glowing
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Glow Oil, $54 at Guerlain’s counters
Ultra Shape Stick, $62 at Sephora.com
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3
6 7 6. Shine On
2 5 3. Stick To Perfection The Duo Baume is an exclusive creation in a unique new format that enhances and illuminates the complexion and lips, leaving them with an instant glow. This multi-use balm stick combines two complementary uses in one product: adding color and highlighting.
CHANEL Multi-use Duo
Stick Intense Glow, $85 at Chanel’s counters
4. Luxe Lids Infused with skin-loving ingredients, this ultralongwearing cream eyeshadow is designed to deliver effortless eyeenhancing color from morning until night. The formula allows time to blend and build before setting in place for long-lasting comfort and performance.
ESTÉE LAUDER The
Essential Eyeshadow Stick, $47 at Estée Lauder’s counters
5. Glow Getter Imagine one drop that does it all: seamless foundation coverage, targeted concealing, and customizable tint-level coverage, all while helping skin look visibly firmer with every wear. Great product built to cover and formulated to firm.
DRUNK ELEPHANT Kamo
Triple-Peptide Cover Drops, $12.95 at Sephora
An effortless sparkle you can wear anytime. The new Crystal Eyeshadow Stick delivers pearlescent shine with a fresh, weightless feel and 12-hour wear. No fallout, no fuss.
BOBBI BROWN Crystal
Eyeshadow Stick, $45 at bobbibrowncosmetics.ca
7. Great Lengths Clean Volume is a buildable tubing mascara that lifts, separates, and sculpts lashes for precise, all-day volume.
MERIT Clean volume
Mascara, $38 at Sephora 21
new in stores
SKINCARE
MUST-HAVES
New Season, New Skincare! Alongside the skin’s natural aging process, certain factors such as sun, pollution, stress or poor lifestyle habits contribute to the appearance of wrinkles and a loss of firmness. As to when to start using your first anti-wrinkle cream, dermatologists recommend beginning at age 25, as cell renewal starts to slow down then, soon leading to the appearance of the first expression lines. When signs of aging become more pronounced, it is time to switch to an anti-wrinkle product designed for mature skin, which is more concentrated in active ingredients capable of reducing wrinkles, or even an anti-aging cream that will also tackle other concerns, including dark spots. To combat and prevent wrinkles and loss of firmness as effectively as possible, here are the best creams available on the market. Whether they’re inspired by aesthetic medicine or enriched with super ingredients, you’ll find them in this guide dedicated exclusively to the new season’s offers.
1. Hydrating Prep This product is the all-in-one prep step you know and love – now with 24-hour priming and our new SuperVitamin Blend with 5 times the vitamins for a hydrated, glowing, makeup-ready base. Skin looks healthier, foundation wears better, and your morning gets a boost from the butterysmooth texture and 100% natural grapefruit-geranium scent.
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BOBBI BROWN Vitamin
Enriched Face Base+, $95 at Sephora l
FALL 2026
2. Beauty Shot
3. Light Touch
Inspired by dermo-aesthetic procedures, this product is an intensive solution that revitalizes, illuminates, and visibly smooths the skin. From the first application, it revives the radiance of tired-looking skin and delivers increased results day after day. At the heart of its formula, a plantderived PDRN acts as a true vitality regenerator. A propenetrating exo-liposome with double vectorization allows for continuous diffusion into the skin for 8 hours.
Quiet the chaos with the advanced Probiotic Gel Moisturizer that actively clarifies skin, for instant results. Enhanced with an innovative encapsulate technology to deliver the freshest, most potent active probiotics – this lightweight moisturizer supports the microbiome and keeps skin feeling calm while reducing excess oil with visibly smaller pores. The result? A quieter complexion that feels hydrated, clarified, and soothed.
DIOR Capture PDRN-Shot,
Probiotic Gel Moisturizer, $54 at Sephora
$135 at Dior counters
BIOSSANCE Squalane +
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4
5 6 7
4. Real Radiance
5. Smart Eye
This advanced dark spot correction and intensive anti-aging action is formulated with 1% Melasyl and niacinamide to visibly reduce the appearance of age spots, sun spots, and dark spots, this face serum helps unify skin tone for a brighter and more radiant complexion.
This treatment lightweight formula is powered by a next-generation Growth Factor Complex, along with two types of hyaluronic acid to deliver an immediate plumping effect and lasting hydration. It also helps visibly reduce discoloration, leaving the undereye area looking brighter, smoother, and more refreshed.
LA ROCHE-POSAY MelaB3
DERMALOGICA Smart
Double Dose Serum, $93 at Pharmaprix
Eye Density Serum, $192 at dermalogica.ca
6. Seeing Double
7. Fountain of Youth
The Double Serum Eye’s double anti-ageing innovation combines two key ingredients, in the starring role, turmeric extract targets the visible signs of age caused by chronological ageing, while the new marjoram (organic plant) extract combats those influenced by lifestyle. Working together, their powers are magnified to turn back time.
The Mystro Revive Renewing Serum rejuvenates the look of mature dry skin affected by hormonal decline. Formulated with P.A.T.H.[13] and TAP (antioxidant support), this nourishing serum helps address the appearance of skin firmness, elasticity, crepiness and lines and wrinkles while also providing barrier support.
CLARINS Double Serum
Mystro Revive Renewing Serum, $350 at skinbetter.ca
Eye, $110 at Clarins counters
SKINBETTER SCIENCE
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new in stores
HAIRCARE
MUST-HAVES
Hair Inspiration Hair has cast off the cold rigidity once imposed upon it. Today, it embodies a quiet power, the elegance of a woman who knows exactly what she wants and, above all, what she no longer wants. Perfection combined with freedom of style cannot be improvised; it is built, from root to tip, with a generous amount of serum, brushing and care. Artistically textured hairstyles, natural-looking hair but with an irresistible je-ne-sais-quoi, sensual chic – the season is set to be divine!
1. The Root of Change An ultra-smart serum that directly targets the scalp to densify hair. Its hightech formula, inspired by the science of longevity, reactivates three key dimensions of hair quality. promotes hair density by producing growth factors that reactivate follicles in the resting phase.
CLARINS Le Serum
Fortifying Scalp Concentrate, $112 at Clarins counters.
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2. Booster Elixir The leave-in Bond Building Elixir infuses hair with powerful actives to replenish three key bonds. A fastabsorbing, lightweight serum that leaves hair resilient. Renewed. Impossibly strong.
ORIBE Hair Alchemy
Bond Building Elixir, $98 at oribe.com
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new in stores
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4
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3. Silk Dreams
4. Smooth Operator
5. Shine Bright
6. True Color
Pureology Smooth Gloss Silkmorphose Spray is a heat-activated leave-in mist designed for frizz-prone, color-treated hair seeking salon-level smoothness and radiant shine. The ultra-fine, lightweight formula effortlessly melts into strands without sticky residue, delivering a luxuriously silky finish while safeguarding color vibrancy.
This anti-frizz concentrate defends hair against humidity and provides static control to keep it smooth all day. Used with the complete Biolage SmoothProof system, it provides up to 80% less frizz for 24 hours.
Infused with oil to smooth and help add silky shine, the Dark Oil Smooth and Shine works to blend styling and performance with care to control frizz without adding weight.
This root retouch is basically your betweencolour lifesaver. In just a few minutes, it blends away greys and refreshes your colour like nothing happened, bringing everything back to that justdone vibrancy.
PUREOLOGY Spray
Silkmorphose Smooth Gloss $52 at Sephora
BIOLAGE Smooth Proof Anti-Frizz Concentrate, $34 at amazon.ca
SEBASTIAN Professional
Dark Oil Smooth and Shine Styling Oil, $16,20 at select local salons
GARNIER Color Sensation Root Retouch, $4,98 at Walmart
7. Sculpt Session This 3-in-1 straightener has air straightener, ceramic plates, and 3 combs in one tool. Rapid drying, straightening, and shiny finish, no separate blow dryer or combs needed.
7 SHARKNINJA Shark SilkiPro Hair Straitghtener and Dryer, $329 at sharkninja.ca
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Coty
Team Picks Brands may test their products endlessly, but the real magic happens when the people behind the scenes reach for them day after day. So we slipped into Coty’s offices to uncover the quiet heroes of their routines – the formulas they trust, swear by, and simply refuse to live without. Consider this your backstage pass to their ultimate holy‑grail essentials.
Alexia Kowalski
Senior Director, Marketing, Consumer Beauty and Prestige Division MARC JACOBS BEAUTY DRAWN THIS WAY LONG-WEAR WATERPROOF SHARPENABLE GEL EYELINER IN BLACK I’m a one-product type of woman. So, when this liner landed on my desk months before it ever hit shelf, I didn’t need a focus group. I’ve been wearing it in secret ever since. Everyone says “your eyeliner never budges” compliment has been met with a mysterious smile and a “coming soon disclaimer”. Consider this my confession. For a makeup minimalist, it does the job of an entire routine: waterproof, buildable, and pigmented enough for Day-to-night looks.
Rhonda Sydor
General Manager, Coty Canada COVERGIRL TRUBLEND SKIN ENHANCER BRONZER When people ask about my glow, I always mention the Covergirl Trublend Bronzer in Toasted Butterscotch. It’s a staple in my routine and I wear it every day, both as a bronzer and as an eyeshadow. And I can’t talk about beauty favorites without mentioning my signature scent, Burberry Goddess Eau de Parfum. COSMETICSMAG.COM
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Ellee Platis
VP, HR and Legal Affairs KYLIE COSMETICS SUPPLE KISS LIP GLAZE IN CANDY PINK AND MARC JACOBS BEAUTY BORN STAR EYESHADOW I’m currently obsessed with Kylie Cosmetics Supple Kiss Lip Glaze in Candy Pink. Its silky formula delivers beautiful shine while leaving lips feeling hydrated and visibly fuller. The soft pink shade is effortlessly elegant and instantly brightens any look. I’m equally in love with the Marc Jacobs Beauty Born Star Eyeshadow. The beautifully crafted compact feels whimsical and enchanting, while the rich, luminous pigment brings depth and dimension with sophisticated glamour.
Kathleen McGuire Senior Director, Supply Chain KYLIE COSMETICS SKIN TINT BLURRING ELIXIR FOUNDATION If I had to pick just one makeup product to take with me, without a doubt it would be the Kylie Cosmetics Skin Tint Blurring Elixir Foundation. I love how lightweight it feels and how it smooths the appearance of my pores and redness while still looking completely natural. It also wears beautifully on my sensitive skin, which is something I always look for in a complexion product.
Nicole Castellano-Chiodo Senior Director, Sales, Consumer Beauty Division
COVERGIRL SIMPLY AGELESS SKIN PERFECTOR ESSENCE FOUNDATION As a busy mom on the go, I love how easy it is to use. The pigment capsules burst as you apply it, blending seamlessly into the skin to create natural-looking coverage that instantly evens out my complexion. It takes just a few seconds to apply, but the results make me look refreshed and put together. I’m often complimented on my healthy, radiant skin, and this product is definitely one of my secrets! 27
ingredient 101
Salicylic Acid
The Clear Skin Reset Why this pore-purifying ingredient deserves a place in your autumn skincare rotation. BY LUCA PHILLIPS
As the seasons shift and summer gives way to cooler weather, many skincare routines begin to change as well. The lingering effects of humidity, sunscreen, and increased oil production can leave skin feeling congested, making autumn an ideal time to reset. For many, that means reaching for salicylic acid: an ingredient known for helping to clear pores and refine skin without relying on harsh scrubs or abrasive exfoliation. Salicylic acid belongs to a group of ingredients known as beta hydroxy acids (BHAs). Unlike water-soluble exfoliating acids, it is oil-soluble, allowing it to travel deeper into the pore where excess sebum and dead skin cells tend to accumulate. By breaking down this buildup, salicylic acid helps reduce blackheads, whiteheads, and blemishes while supporting a clearer-looking complexion over time. Its benefits extend beyond managing breakouts. Regular use can help refine skin texture, minimize the appearance of clogged pores, and reveal smoother, more radiant skin. Because it works by dissolving the bonds between dead skin cells rather than physically buffing them away, it offers a more effective COSMETICSMAG.COM
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alternative to traditional face scrubs, which can sometimes be overly abrasive. As with any active skincare ingredient, consistency is more important than overuse. Many salicylic acid cleansers, serums, and leave-on treatments contain different concentrations. If you’re new to the ingredient or have sensitive skin, consider starting with a gentle cleanser or a low-strength formula a few times a week before progressing to leaveon treatments. Stronger formulas are often better suited to oily or blemish-prone skin that is already accustomed to chemical exfoliants. Following with a moisturizer can also help support the skin barrier while minimizing dryness. Although salicylic acid can be used year-round, it can be especially helpful as part of a fall skincare refresh. With cooler temperatures and less intense sun exposure in many regions, skin may be better positioned to tolerate exfoliating ingredients while recovering from the demands of summer. Used consistently, it can help keep pores clear and skin looking smoother and more balanced as the seasons change.
ingredient 101
Spot-On Salicylic Acids This water-based serum offers surface level exfoliation, encouraging the natural shedding of dead skin. The formula’s multi-functional approach helps clear up pores, improve the appearance of visible redness and comedones. This approach treats acne, allows skin to heal and results in clearer, smoother-looking skin. THE ORDINARY Salicylic Acid 2% Exfoliating Acne Solution, $8,69, Available at The Ordinary This gentle exfoliating gel toner is formulated to clear pores, smooth texture, and calm visible redness. Designed for sensitive and rednessprone skin, the 1% BHA leave-on gel helps support skin’s barrier while it exfoliates. PAULA’S CHOICE Skin Perfecting 1% BHA Exfoliating Gel Toner for Sensitive Skin, $52, Available at Sephora Bioderma’s Sebium Kerato+ is a targeted daily treatment for acneprone skin that helps address active blemishes, lingering marks, and rough texture in one streamlined step. Its lightweight texture also helps mattify while providing hydration, making it easy to use morning and/or evening. BIODERMA Sébium Kerato+, $29,99, Available at Shoppers Drug Mart
29
Ask An Advisor Autumn is here, and we want to know what is top of mind for our beauty advisor community.
Are your customers asking for or looking for any of these trends from social media?
6%
Rhode Beauty Korean Beauty products
61%
Clean Beauty
32%
Which of the following beauty trends are your customers interested in? No Makeup Makeup
33%
High Shine Skin
39%
The Clean Girl
26%
What are your customers looking for in skincare today?
Do you feel your store offers suitable products for customers with all skin types and conditions? Yes, our options cover all skin types and conditions
61%
No, some customers have skin concerns or multiple conditions that we cannot fully address
11%
Not always
26%
When customers ask for your advice, which product category do they ask about most often? Skincare
87%
Anti-aging serums
60%
Makeup
6%
The perfect moisturizer
28%
Fragrances
6%
Treatment for a skin condition like acne
11%
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@SANGITA.PATEL
@MEREDITHSHAW
SIMPLY AGELESS
CANADA’S #1 MATURE SKIN FOUNDATION* *Source: Nielsen, L52W ending July 11, 2026, Total Canada, excluding NFLD GB + DR + MM, based on $ sales.
™
@THETRACYMOORE
THE Event of The Season! Bulles et Brunch Montreal Bulles et Brunch brings together 650+ of Montreal’s savvy professionals from beauty, finance, media, and beyond. Dedicated sponsors from influential brands join guests to celebrate and support Look Good Feel Better.
EVENT DETAILS Date: Sunday, September 2o, 2026 Time: 12:00 p.m. - 3:00 p.m. Venue: Le 9e (1500 Blvd. Robert Bourassa)
BE PART OF THE COMMUNITY
Join us for an afternoon of brunch and beauty activations. Presented by Jean Paul Gaultier. Come explore the following sponsors: Jean Coutu, Balsam Hill, Briogeo, Clarins, Clinique, FDJ, Groupe Marcelle, Personelle, La Roche Posay, Nioxin, Shiseido and more — all in support of Look Good Feel Better.
bullesetbrunch.com | @bulles.et.brunch COSMETICSMAG.COM
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BUY YOUR TICKETS
By The Numbers Prestige Beauty Growth Remains Strong as Canadians Prioritize Wellness, Efficacy and Affordable Indulgence. BY ALECSANDRA HANCAS
Canada’s prestige beauty industry continues to be among the top performing industries in the first half of 2026, growing 6% yearover-year to $2.2 billion despite ongoing economic uncertainties. As consumers become more intentional with their spending, beauty remains a resilient industry, fueled by demand for products that support wellness, deliver proven results, and provide accessible moments of self-care and indulgence. Hair was the industry’s fastestgrowing category, with sales up
CATEGORY
+23%, driven by surging demand for hair serums, scalp-focused treatments, and daily care routines. Skincare grew +6% as consumers gravitated toward efficacy-driven products, while makeup increased +4%, supported by innovation and e-commerce sales growth. Although fragrance growth moderated to +1%, consumer engagement remains strong, with shoppers investing in higher-concentration scents and expanding fragrance rituals into adjacent body care categories. As beauty and wellness continue to converge, brands that successfully combine performance, innovation, authenticity, and value will be best positioned to win with today’s increasingly selective consumer.
DOLLARS % CHANGE UNITS % CHANGE (JAN’26 – JUNE’26) (JAN’26 – JUNE’26)
AVERAGE SELLING PRICE % CHANGE (JAN’26 – JUNE’26)
Total Beauty
6%
5%
1%
Skincare
6%
9%
-3%
Makeup
4%
0%
4%
Fragrance
1%
-1%
3%
Hair
23%
17%
5%
Fastest growing segments in Skincare based on incremental gains Facial Sunscreen +19% Hybrid Face +17% Face Cream +4% Fastest growing segments in Makeup based on incremental gains Hybrid Lip +73% Blush +20% Lip Liner +42% Fastest growing segments in Fragrance based on incremental gains Fragrance EDP +7% Fragrance Perfume +8% Sets with Juices Only +4% Fastest growing segments in Hair based on incremental gains Hair Serum +91% Daily Rinse Shampoo +22% Daily Rinse Conditioner +20% Source: Circana, Retail Tracking Service, Canada Prestige Beauty Market, dollar sales
Scan to stay ahead of the next beauty shift 33
The
Future of Luxury
Today, luxury is measured not by what we own, but by how an experience or object contributes to our well-being, self-discovery, and identity. According to Genny Hogg, Holt Renfrew’s Divisional Vice President of Beauty & Lifestyle, consumers are actively seeking curation and exploration, making a dynamic, immersive in-store experience more vital than ever. BY VÂNIA AGUIAR
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What key trends in luxury retail do you see emerging in 2026 and beyond? We’re seeing luxury becoming increasingly experience-led, discovery-driven and personalized. Clients are looking for more than a product: they want access to newness, exclusivity, expertise and experiences that give them a reason to engage with us both instore and digitally. In Beauty, we’re seeing strong demand for innovation-led skincare and beauty technology, alongside continued
momentum in K-Beauty and premium hair. Clients are also increasingly knowledgeable, ingredient-aware and results-focused, changing how they discover and evaluate products. Niche fragrance continues to be a significant growth area, driven by a desire for individuality, discovery, craftsmanship and a more personal connection to scent. Beyond product, the “joy economy” is becoming increasingly important. Clients are looking for moments that feel exciting,
cosmetics x holt renfrew
immersive and worth leaving home for. The opportunity for luxury retail is to turn shopping from a transaction into an experience – combining exceptional product, discovery and service in a way that feels memorable and differentiated.
How can the luxury sector stay competitive by balancing tradition and innovation, particularly with advancements in AI, e-commerce, and the metaverse? At Holt Renfrew, our perspective is that luxury will continue to be defined by high service and hightouch experiences. As technology becomes increasingly integrated into our lives, we believe consumers are becoming more discerning about what feels artificial versus what feels genuinely human. The in-person consultation remains incredibly personal and intimate. The experience of being understood by another person, receiving thoughtful recommendations, and discovering something new cannot always be replicated digitally. The pandemic accelerated digital adoption, but it also reinforced how deeply people value human connection and physical experiences.
Our approach is therefore not to resist innovation, but to use it thoughtfully. We will continue to embrace innovation across product, digital, e-commerce, and client experience, all while ensuring that human connection remains at the core of the Holt Renfrew experience.
Which innovations in design, materials, manufacturing, and CSR is Holt Renfrew prioritizing to balance aesthetic appeal with sustainability and environmental goals? Sustainability remains, and will always be, an important pillar of Holt Renfrew’s business. We continue to look for opportunities to exceed industry standards and create meaningful impact. Within beauty specifically, we have focused on initiatives that make sustainability more accessible and actionable for our clients, including recycling programs through TerraCycle and our broader commitments around waste reduction and responsible practices. For us, the opportunity is to demonstrate that sustainability and luxury do not have to be opposing ideas. The goal is to deliver an elevated customer experience while continuing to make
more thoughtful choices around the products, materials, packaging, and practices that support our business.
How important are experiential and physical events in shaping luxury brand experiences and fostering connections with consumers in today’s increasingly digital world? From a department store perspective, physical events are integral to driving business and fostering meaningful connections with consumers. We are increasingly inundated with digital interactions, and while digital is an important part of the customer journey, it also makes physical experiences feel more valuable. At Holt Renfrew, we see an opportunity to elevate the in-person experience and create moments that customers actively want to participate in. Pop-ups are a great example of this. They allow us to immerse customers in a brand’s world through product, design, storytelling, service, and discovery. When done well, the experience becomes much more than a retail transaction – it creates an emotional connection with the brand and gives customers a reason to engage with us physically. 35
cosmetics x holt renfrew
How can Holt Renfrew maintain exclusivity while promoting inclusivity, especially as younger generations demand greater diversity and representation? For us, inclusivity starts with ensuring that our assortment reflects the diversity of the customer we serve. That means diversifying price points and ensuring our product offering speaks to different customer needs across age, gender identity, culture, and background, while still maintaining a distinct Holt Renfrew point of view. We are seeing this particularly in categories such as K-Beauty and niche fragrance, which have strong resonance with younger consumers and introduce new perspectives, rituals, and approaches to beauty. At the same time, I believe it is important for Holt Renfrew to maintain a clear and differentiated point of view. Inclusivity does not mean being everything to everyone; it means creating a thoughtful environment where a broad range of customers can see themselves represented while still experiencing the curation and discovery that make Holt Renfrew unique. It is also important to meet consumers where they are. That COSMETICSMAG.COM
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means engaging with different communities and audiences across platforms such as TikTok and WeChat, as well as through cultural events and experiences that allow us to build authentic connections beyond the traditional retail environment.
What is Holt Renfrew doing that is exceptionally different from its competitors? Holt Renfrew is uniquely positioned as Canada’s iconic fashion and lifestyle retailer, and we believe our combination of expert-level service, highly curated brand partnerships, product discovery, and client experience differentiates us in the market. Our goal is to create an environment where customers can discover something new while still receiving a highly personalized experience. We continue to build a relevant and exciting brand matrix, but we believe that the differentiator is ultimately how we bring that assortment to life through our people. Many businesses are increasingly focused on loyalty programs and transactional engagement. At Holt Renfrew, we continue to believe that human connection is the foundation of luxury. Our customer experience
model allows our teams to build relationships, understand individual customers, and provide a level of service that goes beyond the transaction. That combination of curation, discovery, and genuine human connection is what we believe is exceptionally difficult to replicate.
Are innovation and adaptation success factors in the luxury landscape of tomorrow? Absolutely. Change is inevitable, particularly in a market where consumer expectations, technology, and cultural behaviours are evolving so quickly. However, I believe successful adaptation starts with understanding what should never change. At Holt Renfrew, our core value proposition is service, and that acts as our throughline. As the market evolves, we can adapt our assortment, embrace new technologies, explore new channels, and respond to emerging consumer behaviours all while maintaining clarity around who we are allowing us to evolve without losing our identity. The future of luxury will belong to those who can innovate without losing what makes them human.
Visit Holt Renfrew for all of your beauty and grooming needs—plus, enjoy one-on-one services in-store.
HOLTRENFREW.COM
People
Finalists
Beauty is built on people, and these finalists represent the talent, expertise and passion that make the beauty industry exceptional. From beauty advisors and in–store teams to trainers and sales representatives, they go above and beyond to deliver outstanding service, build meaningful connections and help bring the best of beauty to life.
Best Service, Team Award
Rookie of the Year
Holt Renfrew (Chanel) – Vancouver, BC Shoppers Drug Mart #119 – St. John’s, NL Shoppers Drug Mart #194 – Saint John, NB Shoppers Drug Mart #227 – Richmond, BC Shoppers Drug Mart #278 – Langford, BC
Emma Maclean – Shoppers Drug Mart Harleen Kaur – Shoppers Drug Mart Henky Lim – Holt Renfrew (Parfums de Marly) Jordynn Anderson – Shoppers Drug Mart Marta Luisa Pinto de Oliveria – Holt Renfrew (Chanel)
Lifetime Achievement Award Barb Jackson – Shoppers Drug Mart Celeste Schieda – Rexall Darlene Duguay – Shoppers Drug Mart Janet Morley – Shoppers Drug Mart Lisa Little – Holt Renfrew (Francis Kurkdjian) Nichole Alexander – Shoppers Drug Mart
Dermo Cosmetic Expert Agnes Dembinski – Shoppers Drug Mart Daphnée Chiasson – Shoppers Drug Mart Kristiana Mooder – Shoppers Drug Mart Sherry Tavakolbakhoda – Shoppers Drug Mart Tiziana Bonito Schultz – Shoppers Drug Mart
Peer/Vendor/Retailer Nominated Addi Crocker – Shoppers Drug Mart Amber Rappe – Shoppers Drug Mart Angela Parnell–White – Holt Renfrew (La Prairie) Coman Chu – Holt Renfrew (Charlotte Tilbury) Suki Wang – Holt Renfrew Yorkdale (Chanel) COSMETICSMAG.COM
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Manager/Team Lead Award
Trainer of the Year
Barb Jackson – Shoppers Drug Mart Brianne Tessier – Shoppers Drug Mart Jean Surette – Shoppers Drug Mart Pantea Pakatchian – Shoppers Drug Mart Suki Wang – Holt Renfrew (Chanel) Uke Penney – Shoppers Drug Mart
Ashley Chan – L’Oréal Canada Kim Bubenko – Shiseido Canada
Fragrance Advisor Hannah Nguyen – Holt Renfrew (Yves Saint Laurent) Julian Flaviano – Holt Renfrew (Le Labo) Martha Manzanilla – Holt Renfrew (Acqua Di Parma) Miko Meng – Holt Renfrew (Guerlain) Ta Pee (AKA Kim) – Shoppers Drug Mart
Community Spirit Award Jennifer Cornish and her Beauty Team – Shoppers Drug Mart Margaret Doplaga – Shoppers Drug Mart Courtney Howell – Co–Founder, 7 Fathoms Skin Care Company Maria Dorego – Shoppers Drug Mart Alyssa Hurshman – Shoppers Drug Mart
Sales Representative Callie Whelan – L’Oréal Canada Cristina DiCarlo – Shiseido Canada Florence Suglio – Clarins Canada Lauren O’Neal – L’Oréal Dermatological Beauty (LDB), Vichy and La Roche Posay Leah Fisher – COTY
39
Product
Finalists
From breakthrough formulas to innovative tools and technologies, these finalists represent the products making their mark across the beauty industry. Spanning fragrance, skincare, makeup, haircare, and beauty tech, this year’s standout products combine innovation, performance, and creativity to deliver something truly exceptional.
Luxury Fragrance DOLCE&GABBANA Velvet Passion Oud GUCCI Flora Gorgeous Gardenia Eau de Parfum Intense THE HOUSE OF CREED Oud Zarian TOM FORD Amber Intrigue
Full–Market Fragrance, Men BOSS Bottled Beyond Eau de Parfum DOLCE&GABBANA Light Blue Pour Homme Eau de Toilette JEAN PAUL GAULTIER Le Male Elixir Absolu RABANNE Million Gold Elixir
Full–Market Fragrance, Women DOLCE&GABBANA Light Blue Eau de Toilette FERRAGAMO Fiamma Eau de Parfum JEAN PAUL GAULTIER Scandal Intense Her JO MALONE LONDON Raspberry Ripple KYLIE COSMETICS Cosmic Kylie Jenner Intense Eau de Parfum COSMETICSMAG.COM
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Luxury Skincare CLARINS Precious L’huile En Sérum SISLEY Sisleÿa L’Integral Anti–Age Longevity Essential Serum
Prestige Skincare DERMALOGICA Phyto Nature e2 CLARINS Extra–Firming Energy CLARINS Total Eye Lift CLÉ DE PEAU BEAUTÉ The Serum WATIER COSMETICS Age Control Supreme Sublime Advanced Global Eye Care
Full–Market Skincare CLINIQUE UV Solutions SPF 50 Sunscreen MARCELLE COSMETICS Multi–Defense 100% Mineral Sun Serum SPF 30 MARCELLE COSMETICS Revival+ Vitality Redensifying Day Cream NEUTROGENA Collagen Bank 15% Vitamin C Serum TEAOLOGY Hyaluronic Hydra Face Mask
Derm Skincare BIODERMA Sensibio Eye+ IDC DERMO Boost Argireline® | Anti–Wrinkle Perfecting Serum IDC DERMO Ultime Eyes | Lifting & Smoothing Eye Cream JOUVIANCE Restructiv Niacinamide 10% NEOSTRATA PHA Barrier Recovery Cream REVERSA Advanced Micro Dermabrasion VICHY LABORATOIRES Minéral 89 Booster Serum
Prestige Makeup CLARINS Double Serum Foundation CLARINS Water Lip Stain ESTÉE LAUDER Double Wear Stay–In–Place Foundation NARS The Multiple WATIER COSMETICS Perfection Glow–Boosting Tinted Serum
Full–Market Makeup COVERGIRL Trublend Skin Enhancer Baked Luminous Blush & Bronzer PERSONNELLE Foundation with Vitamin E and Hyaluronic Acid PERSONNELLE Loose Setting Powder PERSONNELLE Lustre Lip Ink PUPA MILANO Vamp! Lash Extender RIMMEL LONDON Oh My Gloss! Butter Me Up
Beauty Tech
CONAIR Cordless Heated Brush OMY LAB Skin AI SDM x CTK Korean Spa Technology Skin Analysis Tool
Sun/Body Care BIODERMA Atoderm Shower Oil NEUTROGENA Ultra Sheer Invisible Gel Face Sunscreen SHISEIDO Urban Environment Mineral Clear Sunscreen SPF50+ VASELINE Glazed and Glisten Shimmering Gel Oil VICHY LABORATOIRES CAPITAL SOLEIL UV+AGE DAILY SPF 60
Hair Care BKIND Densifying Hair Serum BY LEVANE LAB Progressive Keratin Treatment Chocolate & Light Blue, Clarifying Shampoo MONAT Rejuvabeads TRESemmé The A–List Collection Dry Texturizing Spray VICHY LABORATOIRES Dercos Collagen 17 Filler Shampoo & Conditioner
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cosmetics events
Thank You to Our
Sponsors Gold Sponsors
Silver Sponsors
COSMETICSMAG.COM
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Bronze Sponsors
Media Sponsors
43
c’est tendance
Changement de
ton
Yeux charbonneux, blush pastel, lèvres prune et maquillage maximaliste, tels seront les looks affirmés pour une saison qui s’annonce comme une déclaration de style. Certains maquillages seront très graphiques et parfaitement dessinés, tandis que d’autres afficheront un rendu flouté et légèrement gothique. Une version très minimaliste et plus romantique sera aussi tendance, avec un teint lumineux accompagné d’une bouche sophistiquée. Cet automne sera un magnifique terrain de jeu pour les adeptes de beauté !
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c’est tendance
CHARLOTTE TILBURY Stick pour les yeux Exagger-Eyes Easy, 43,50 $, disponible sur charlottetilbury.com
MARC JACOBS Fard à
Paupières Born Star, nuance metallic fuchsia, 38 $, disponible chez Sephora
CLARINS Correcteur de
Teint Silk Illusion tout-en-un, 50 $ les 10 ml, disponible aux comptoir Clarins
HAZE Crayon yeux
EyeShade, nuance Pink Mauve Shimmer, 24 $, disponible sur elatebeauty.com
GUERLAIN Poudre
Compacte Météorites, 89 $, disponible aux comptoirs Guerlain
CHANEL Rouge Coco
Baume, nuance Natural Charm, 61 $, disponible aux comptoirs Chanel 45
c’est tendance
CHARLOTTE TILBURY Fard à joues Airbrush Flawless Blush Blur, 26 $, disponible sur charlottetilbury.com
DIOR Fard à joues Rouge Blush Collection Lucky Clover, nuance Lucky Pink, 67 $, disponible aux comptoirs Dior
MAYBELLINE Mascara
Lash Sensational Sky Tubes, 17,99 $, disponible en pharmacie
CHARLOTTE TILBURY Stick à joues Unreal Healthy Glow mini, 26 $, disponible sur charlottetilbury.com
CHARLOTTE TILBURY Poudre Libre Airbrush Flawless Blur, 67,50 $, disponible sur charlottetilbury.com
L’ORÉAL PARIS Poudre
libre Infailleble Blur-Fection, 26,29 $, disponible en pharmacie COSMETICSMAG.COM
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c’est tendance
DIOR Rouge à Lèvres Dior On Stage Matte, 65 $, disponible aux comptoirs Dior
RHODE Enlumineur
Polyvalent Lait Effet Lumière, 38 $, disponible sur rhodeskin.com
MAYBELLINE Mousse à
joues & lèvres Cloudtopia, 17,99 $, disponible en pharmacie
DIOR Primer Forever Skin Veil, 71 $, disponible aux comptoirs Dior
NYX Crème Pigment yeux
Lid Lingerie, nuance Pushup Pink, 14 $, disponible sur amazon.ca
ESSIE Vernis à ongles Gel
Collection Liquid Diamonds, 12,96 $, disponible en pharmacie
VASANTI Crayon
Correcteur Illuminateur Wake Up !, 25 $, disponible sur vasanticosmetics.ca 47
c’est tendance
Inspiration
Capillaire
Le cheveu a rejeté la rigidité froide qu’on lui imposait jadis. Il incarne aujourd’hui une puissance tranquille, une élégance de femme qui sait exactement ce qu’elle veut et surtout ce qu’elle ne veut plus. La perfection conjuguée à la liberté capillaire ne s’improvise pas, elle se construit, de la racine aux pointes, avec une généreuse dose de sérum, de brosse et d’intention. Coiffures artistement texturées, cheveux naturels mais avec un je-nesais-quoi d’irrésistible, chic sensuel, la saison s’annonce divine ! COSMETICSMAG.COM
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c’est tendance
BIOLAGE
Spray Réparateur Strength Recovery, 36 $ les 250 ml, disponible sur amazon.ca
CLARINS Le Serum
Traitement Fortifiant Cuir Chevelu, 112 $ les 50 ml, disponible chez Holt Renfrew Ogilvy
FURTERER
Sérum de Nuit Créateur de Dénsité Triphasic, 95 $ les 100 ml, disponible en pharmacie
PUREOLOGY
Shampooing Smooth Gloss, 50 $ les 266 ml, disponible chez Sephora
FABLE & MANE
Huile Coiffante Brillance, 52 $ les 75 ml, disponible chez Sephora
OLAPLEX Brume
Sérum Huile No. 7, 38 $, disponible sur ca.olaplex.com
KLORANE
Sérum Fortifiant & Redensifiant Quinine Longueur, 49,99 $ les 100 ml, disponible en pharmacie
LOVE UR CURLS
Lait Hydratant Treat + Restore, 35 $ les 250 ml, disponible sur loveurcurls.ca
BRAND WITH A HEART Pouf
Mousse Volumisante, 26 $ les 250 ml, disponible chez Jean Coutu
DUCRAY
Shampooing Rafraîchissant, 39 $ les 400 ml, disponible en pharmacie
REVLON
Brosse à cheveux Revive & Shine, 69,99 $, disponible sur amazon.ca
49
c’est tendance
Corps
Heureux !
Longtemps considérés comme une simple étape d’hygiène, les soins du corps connaissent aujourd’hui une profonde évolution. De plus en plus de consommateurs transforment leur routine quotidienne en véritable rituel, s’inspirant des soins du visage. Gels, huiles, sérums et beurres corporels s’intègrent désormais dans des protocoles en plusieurs étapes, tandis que la catégorie se distingue par une forte innovation. Découvrez les produits qui vous accompagneront cet automne.
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c’est tendance
SUMMER FRIDAYS
NYX PROFESSIONAL
CLÉ DE PEAU Crème
AESTURA Lait Corps
Baume Riche pour le corps, Goyave Rose, 43 $ les 200 ml, disponible chez Sephora
Brume Parfumée pour le corps et cheveux, 18 $ les 80 ml, disponible en pharmacie
pour le corps Synactif, Atobarrier 365, 52 $ les 500 $ les 195 ml, disponible 400 ml, disponible sur le 1e octobre aux sephora.com comptoirs Clé de Peau L’OCCITANE Brume CLARINS Soin cou & Corps & Cheveux décolleté Extra Fermeté, Amande Crème Brulée, 112 $ les 75 ml, disponible 57 $ les 100 ml, disponible aux comptoirs Clarins sur loccitane.com
JOSIE MARAN Beurre
DESIGNME Brume
LA ROCHE POSAY
DUCRAY Spray Corps
Corporel Fouetté à l’huile d’argan, 49 $ les 177 ml, disponible chez Sephora Baume Lipikar AP+Max à Triple Action Relipidant 72h, 36,95 $ les 400 ml, disponible chez Jean Coutu
STRIVECTIN Crème
Fermeté pour le corps Crepe Control, 68 $ les 200 ml, disponible chez Pharmaprix
parfumée corps Puff.Me, 20 $ les 25 ml, disponible sur desigmehair.com Anti-Imperfections, 37 $ les 150 ml, disponible en pharmacie
EMBER WELLNESS
Nettoyant Hydratant pour le corps, Sheer Santal, 45 $ les 385 ml, disponible sur emberwellness.com
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c’est tendance
Quand le
bonheur se fait flacon !
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c’est tendance
À chaque saison sa tendance parfum. Alors que l’on délaisse progressivement les brumes légères qui nous ont accompagnées tout l’été, les fragrances puissantes, agrémentées de notes d’ambre, de vanille Bourbon, d’épices ou encore de noisette torréfiée, signent leur retour à l’approche de l’automne. Et pour cause ! À mesure que les températures chutent, nous avons davantage tendance à nous tourner vers des flacons aux effluves réconfortants, capables de nous réchauffer l’âme sans se montrer entêtants. Si certains ingrédients demeurent des incontournables olfactifs, à l’instar de la vanille ou des fleurs blanches, des accords plus inattendus s’imposent également. Parmi eux, on trouve les fruits juteux, le café ou encore la noix. Quoi qu’il en soit, le parfum reste un essentiel dont l’expression sensorielle et libre séduit toutes les générations. C’est, littéralement, le bonheur en flacon ! CALVIN KLEIN Eau de
DIOR Eau de Parfum
Parfum Le Sel d’Issey, 158 $ les 50 ml, disponible chez Pharmaprix
DIESEL Eau de Parfum
MARC JACOBS Eau de
NINA RICCI Eau de Parfum
FERRAGAMO Eau de
Pour Elle ISSEY MIYAKE Eau de
Parfum Euphoria Signature Silver Elixir, 130 $ les 50 ml, disponible chez Jean Coutu Only Desire, 155 $ les 50 ml, disponible chez Jean Coutu
Miss Dior, 234 $ les 100 ml, disponible aux comptoirs Dior Parfum Just Perfect, 180 $ les 100 ml, disponible chez Pharmaprix
Parfum Fiamma Assoluta, 130 $ les 55 ml, disponible chez Pharmaprix
NINA RICCI Eau de
BOSS Eau de Parfum Boss
ESTÉE LAUDER Eau de
JUICY COUTURE Eau de
RABANNE Eau de Parfum
DOLCE & GABANNA Eau
GUCCI Eau de Parfum Flora
L’Air du Temps White Orchid, 142 $ les 50 ml, disponible chez Pharmaprix Bottled Beyond for Her, 199 $ les 100 ml, disponible chez Pharmaprix Million Gold For Her Pure Diamonds, 210 $ les 90 ml, disponible chez Jean Coutu
Parfum Glimmer, 190 $ les 100 ml, disponible aux comptoirs Estée Lauder de Parfum Your Devotion Intense, 228 $ les 100 ml, disponible chez Sephora
Parfum Nina, 132 $ les 50 ml, disponible chez Jean Coutu Parfum Viva La Juicy Elixir, 176 $ les 100 ml, disponible chez Pharmaprix Gorgeous Orchid Intense, 246 $ les 100 ml, disponible chez Jean Coutu
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c’est tendance
BURBERRY Eau de
FERRAGAMO Eau de
Parfum Goddess Amber Vanilla Intense, 246 $ les 100 ml, disponible chez Jean Coutu
AERIN Eau de Parfum
Parfum Firenze Collezione Hollywood, 130 $ les 55 ml, disponible chez Pharmaprix
Amber Musk Pistache, 194 $ les 50 ml, disponible chez Holt Renfrew Ogilvy
NARCISO RODRIGUEZ Eau de Parfum All of Me Essential, 158 $ les 50 ml, disponible chez Pharmaprix
Pour Lui GUCCI Eau de Toilette Gucci Guilty Intense pour Homme, 192 $ les 90 ml, disponible chez Pharmaprix
PRADA Eau de Parfum
Paradigme Le Parfum, 225 $ les 100 ml, disponible chez Sephora
DIOR Eau de Parfum
Sauvage Extrait, 244 $ les 50 ml, disponible aux comptoirs Dior
BOSS Eau de Toilette
Boss Bottled Beyond Intense, 133 $ les 50 ml, disponible chez Sephora
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NOUVEAU
DÉCOUVREZ LA NOUVELLE EAU DE PARFUM 1 MILLION BLACK
tête-à-tête
MÉLISSA DÉSORMEAUX-POULIN
Lumineusement Personnelle Comédienne chouchou des adeptes de séries québécoises et figure marquante entre autres du film oscarisé Incendies de Denis Villeneuve, Mélissa Désormeaux-Poulin est depuis peu la muse de la marque cosmétique Personnelle. Son allure remarquable et son visage magnétique l’y destinaient. Dans un tête-à-tête empreint de sa gentillesse légendaire, elle nous dévoile sa philosophie beauté. PAR VÂNIA AGUIAR
Ça représente quoi pour vous d’être la nouvelle égérie de Personnelle ?
Quels sont les produits de cette marque qui vous plaisent le plus ?
C’est un honneur, parce que Personnelle Cosmétiques fait partie du quotidien de beaucoup de Québécois depuis sa création par Jean Coutu, qui souhaitait proposer à petit prix une marque maison de grande qualité. J’aime représenter une beauté vraie, sans prétention et accessible. Cette collaboration est cohérente avec l’une de mes valeurs, qui est de prendre soin de soi avec simplicité et authenticité.
Je crois qu’une belle peau est la meilleure base pour se sentir bien. Mais j’aime aussi les produits qui savent m’accompagner vite fait bien fait au quotidien : une huile à lèvres passe-partout, un baume multiusage, un crayon contour de l’œil qui glisse bien, un bronzeur à effet bonne mine... Ces petits essentiels magiques font souvent toute la différence.
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tête-à-tête
À quoi ressemble votre relation avec la beauté́ ? Avec le temps, elle est devenue beaucoup plus douce. Je ne cherche plus à cacher quoi que ce soit, mais plutôt à mettre en lumière ce que j’aime de moi. La beauté, ce n’est pas la perfection. C’est prendre soin de soi, se sentir bien dans sa peau et laisser sa personnalité rayonner.
Comment décririez-vous votre look beauté de tous les jours? Très naturel. J’aime afficher un teint frais, des sourcils bien définis, appliquer un peu de mascara et une délicate touche de couleur sur mes lèvres ou mes joues. Mon objectif n’est jamais de transformer mon visage, mais simplement d’en révéler les traits.
Et pour un look plus glam, quels produits ajoutez-vous à votre routine ? Je garde la même philosophie, mais j’intensifie certains éléments. J’ajoute un peu plus de définition au regard, un trait d’eyeliner si l’occasion s’y prête, une teinte de rouge à lèvres plus soutenue et un léger illuminateur pour l’éclat.
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Selon vous, quelle sera la beauté du futur ? Je crois qu’elle sera de plus en plus inclusive, bienveillante et qu’elle valorisera de plus en plus l’authenticité. On s’éloigne tranquillement des standards uniques pour célébrer les différences. J’espère qu’on continuera de valoriser les visages qui racontent une histoire, les traits uniques et les produits qui nous aident à nous sentir bien plutôt qu’à devenir quelqu’un d’autre.
tête-à-tête
LES ESSENTIELS DE MÉLISSA PERSONNELLE COSMÉTIQUES Poudre illuminatrice, nuance Comète, 9,99 $, disponible chez Jean Coutu
PERSONNELLE COSMÉTIQUES Baume à lèvres,
nuance Délice en édition limitée, 7,99 $ disponible chez Jean Coutu
PERSONNELLE COSMÉTIQUES Bâton bronzant crémeux, édition limitée, 9,99 $, disponible chez Jean Coutu
PERSONNELLE COSMÉTIQUES Crayon yeux gel Intemporel, nuance Onyx, 11,99 $, disponible chez Jean Coutu
PERSONNELLE COSMÉTIQUES Huile à lèvres,
nuance Lichi, 9,99 $, disponible chez Jean Coutu
PERSONNELLE COSMÉTIQUES Bâton joues et
lèvres, nuance Lin, 8,49 $ disponible chez Jean Coutu
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innovation
Efficacité
Inégalée
Quelle est la meilleure crème antirides pour rajeunir visiblement la peau ? En parallèle au processus naturel de vieillissement cutané, certains éléments comme le soleil, la pollution, le stress ou de mauvaises habitudes de vie favorisent l’apparition de rides et la perte de fermeté. Il est donc important d’utiliser quotidiennement de bons soins pour le visage, par exemple une crème hydratante avec SPF pour le protéger de tous ces dommages. Quant au moment pour commencer à utiliser sa première crème antirides, les dermatologues conseillent de le faire à partir de 25 ans car le renouvellement cellulaire débute alors son ralentissement, laissant bientôt apparaître les premières rides d’expression. Quand les marques de l’âge sont plus installées, on adopte un produit antirides pour peaux matures, donc plus concentré en actifs capables d’atténuer les rides, voire une crème antiâge qui va également agir sur d’autres désagréments, entre autres les taches brunes. Pour contrer et prévenir le plus efficacement possible les rides et la perte de fermeté, voici les meilleures crèmes présentes sur le marché. Qu’elles soient inspirées de la médecine esthétique ou enrichies de super ingrédients, vous les trouverez dans ce guide dédié en exclusivité aux petits pots de la nouvelle saison.
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Les Crèmes des Crèmes CLÉ DE PEAU Crème Restauratrice Suprême, 555 $ les 50 ml, disponible aux comptoirs Clé de Peau CHANEL Sublimage La Crème, 590 $ les 50 ml, disponible aux comptoirs Chanel DIOR Prestige La Crème, 500 $ les 50 ml, disponible aux comptoirs Dior
Les Hydratants CURÉL Essence d’Eau Hydratante, 34,99 $ les 150 ml, disponible chez Pharmaprix AESTURA Crème Hydratante Apaisante Atobarrier 365, 44 $, disponible sur sephora.com BIODERMA Hydrabio Sérum, 47,99 $ les 40 ml, disponible chez Pharmaprix
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innovation
Les Sérums SKINBETTER SCIENCE Sérum volumateur Macro AH, 220 $ les 30 ml, disponible sur skinbetter.ca ESTÉE LAUDER Sérum Lift et Fermeté Revitalizing Supreme+, 188 $ les 50 ml, disponible aux comptoirs Estée Lauder WATIER Sérum Expert Longivité Ultimessence, 110 $ les 30 ml, disponible chez Jean Coutu
Les Soins Yeux FILORGA Soin yeux Optim-eyes Cryo décongestinnant Éclat 60 sec, 92 $ les 15 ml, disponible en exclusivité chez Pharmaprix JOUVIANCE Crème Éclaircissante Yeux C-Peptide Eyes, 59 $ les 15 ml, disponible chez Jean Coutu L’ORÉAL PARIS Soin Yeux Revitalift Triple Power LZR, 47,99 $ les 15 ml, disponible en pharmacie
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Les Soins de Nuit GUERLAIN Soin Abeille Royale Midnight Secret, 80 $ les 15 ml, disponible aux comptoirs Guerlain GUERLAIN Crème Nuit Abeille Royale, 235 $ les 50 ml, disponible aux comptoirs Guerlain CHANEL Sublimage Extrait de Nuit, 1010 $ les 30 ml, disponible aux comptoirs Chanel
Les Brumes CHANEL Sublimage La Brume, 395 $ les 4 fois 18 ml, disponible aux comptoirs Chanel THAYERS Brume Visage Hamamélis Pétale de Rose, 17,97 $ les 237 ml, disponible chez Pharmaprix BUBBLE Brume Hydratante Cosmic Rain, 22,99 $ les 75 ml, disponible chez Pharmaprix
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innovation
Nouvelle Génération CLINIQUE Crème Smart Clinicat Repair Collagène + PDRN, 92 $ les 50 ml, disponible chez Jean Coutu
Les Exfoliants YVES ROCHER Poudre Exfoliante peaux à imperfections, 24 $ les 50g, disponible chez Pharmaprix
IOPE Sérum Expert PDRN Caffeine Shot, 58 $ les 30 ml, disponible chez Sephora
MARCELLE Tonique Exfoliant Apaisant, 20,93 $ les 200 ml, disponible chez Pharmaprix
Les Correcteurs LA ROCHE-POSAY Crème Effaclar SupraMolécular Correcteur Sébum & Pores, 38 $ les 40 ml, disponible en pharmacie KARINE JONCAS GelCrème Purifiant AH+, 52 $ les 60 ml, disponible chez Jean Coutu SKINCEUTICALS Crème P-Tiox aux Péptides Correctrice de rides et pores, 225 $ les 48 ml, disponible sur skinceulticals.ca COSMETICSMAG.COM
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La famille collagenique s’agrandit
®
NOUVEAUX
NO 1
PRODUIT COUP DE COEUR
3 SOINS ESSENTIELS QUI SOUTIENNENT LA
LONGÉVITÉ CUTANÉE reversa.ca
Nouveau
Double Serum FOND DE TEINT
37 teintes
CLINIQUEMENT PROUVÉ : 3 ANS D’ÉCLAT DE JEUNESSE RAVIVÉ. 1
RÉVOLUTION MAQUILLAGE : LE TEINT RÉINVENTÉ 2
1. Test clinique, 33 femmes, résultats sur peau maquillée après 28 jours, selon l’évaluation de 7 paramètres (soin + maquillage). 2. Chez Clarins.
innovation
Soins Jeunesse IDC DERMO Ultime Premium Micro Serum Concentré NutriOméga Redensifiant, 119 $ les 30 ml, disponible chez Pharmaprix REVERSA Sérum Collagenique Complex Jeunesse Cellulaire, 65 $ les 30 ml, disponible en pharmacies
Soins Imperfections AVÈNE Cleanance Comedomed Sérum Intensif, 64 $ les 30 ml, disponible en pharmacie LA ROCHE-POSAY Nettoyant Effaclar SupraMolécular, 23,95 $ les 200 ml, disponible en pharmacie
L’Incontournable Soin Alors que la longévité cutanée s’impose comme le nouveau mot d’ordre de la cosmétique moderne, le laboratoire Nuxe signe une avancée majeure avec son Super Sérum [10]. Véritable concentré d’efficacité, ce soin intègre un complexe exclusif conçu pour renforcer la barrière de la peau et ralentir l’apparition des signes du temps. Sa force ? Une synergie d’actifs hautement performants où s’allient l’acide hyaluronique, le niacinamide, un complexe végétal breveté et un puissant extrait postbiotique marin. Ensemble, ils stimulent le renouvellement cellulaire pour préserver visiblement le capital jeunesse. Alliant une haute performance antiâge à une sensorialité divine – signature emblématique de la maison – ce sérum d’exception promet une peau transformée, repulpée et éclatante dès les premières gouttes. Un incontournable de la saison. NUXE Super Sérum Longévité [10], 103 $ les 30 ml, disponible chez Jean Coutu
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innovation
Les Indispensables ELIZABETH ARDEN Srum Régénération accélérée Ceramide Capsules Rétinol + HPR, 158 $ les 60 capsules, disponible chez Pharmaprix Dieux Sérum Raffermissant Hydrorétinal Firm Revival, 59 $ les 30 ml, disponible chez Sephora TEAOLOGY Crème Bakuchiol Exosome, 89 $ les 50 ml, disponible chez Jean Coutu
Beauté Techno THERABODY TheraFace Masque Glo, 499 $, disponible sur amazon.ca CONAIR Brosse Chauffante sans fil, 39,97 $, disponible sur amazon.ca SHARK Système Facial à domicile Hydro FacialPro Glow, 549,99 $, disponible sur sharkninja.ca
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Soins Lèvres Les Solaires DERMALOGICA Restauration Dynamique de la Peau FPS 50, 126 $ les 50ml, disponible sur dermalogica.ca
MARCELLE Baume à Lèvres Nourrissant avec Peptides Lip Loving, 16 $, disponible chez Jean Coutu REVLON Sérum Comblant Instantané Lèvres PhotoReady, 15,49 $, disponible en pharmacie
EUCERIN Écran Solaire Age Defense teinté FPS 50, 27 $ les 75 ml, disponible en pharmacie KARINE JONCAS Crème Solaire Minérale 4 en 1 FPS 50, 42,99 $ les 50 ml, disponible chez Jean Coutu
Soins pour Homme EMBRYOLISSE Lait-Crème Matifiant Multi-fonctions, 47 $ les 75 ml, disponible chez Pharmaprix SUMMER FRIDAYS Écran Solaire Shade Drops au lait minéral FPS 50, 52 $ les 50 ml, disponible chez Sephora REVLON Bâton Hydratant teinté Glimmer, 19,99 $, disponible en pharmacie 69
2025 La deuxième édition du Sommet de la beauté a remporté un immense succès ! Sur le thème de l’Innovation, les acteurs clés du secteur ont découvert les dernières nouveautés en matière de produits, de recherche scientifique, d’ingrédients et de technologies à travers des exposés passionnants, des ateliers et des kiosques interactifs. Nous tenons à remercier tout particulièrement chacun de nos intervenants et commanditaires qui ont contribué à faire du Sommet de la beauté 2025 un événement inoubliable !
univers olfactif
Le Manteau Invisible de Max Mara
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univers olfactif
C’est par une belle matinée ensoleillée que j’arrive dans la Ville éternelle. Un petit brin de fatigue se fait sentir, mais mes yeux retiennent le bonheur de revoir une ville que j’adore. À l’aéroport, je repère mon nom sur une pancarte. Mon chauffeur était prêt et moi, complètement enchantée de commencer ce séjour propulsé par la plus belle des expériences sensorielles : celle de la découverte d’un nouvel effluve. PAR VÂNIA AGUIAR Avec un horaire bien établi et assez serré, j’arrive au somptueux Hôtel Six Senses, situé sur la Via del Corso, à deux pas de la fameuse fontaine de Trevi. Je prends le temps de me déposer et de commencer à travailler sur les entrevues que je dois réaliser avec les membres des équipes de Max Mara et de Shiseido. Le dessein de ce voyage ? Capturer l’essence même de leur dernier chef-d’œuvre olfactif : Max Mara – Le Parfum. Au sein d’un groupe de 46 journalistes venus des quatre coins du monde, entre petits-déjeuners, soupers et galas protocolaires, nous avons eu la chance de découvrir le projet olfactif de la marque lors d’une présentation exceptionnelle. Cette incursion dans les créations de la maison de couture était essentielle pour comprendre la genèse d’un parfum inspiré de la marque. Depuis qu’Achille Maramotti a jeté les bases de Max Mara en 1951, le manteau demeure la clé de voûte de chaque collection. Et s’il est une pièce qui a sculpté l’histoire de la mode pour devenir une icône absolue, c’est indéniablement le manteau Camel. C’est de cette pièce légendaire que naît aujourd’hui cette odyssée parfumée. 73
univers olfactif
Lors d’un entretien privilégié avec Yaël Tuil, présidente mondiale des fragrances chez Shiseido, celle-ci me confie sa vision : enrichir leur prestigieux portefeuille d’une signature italienne résolument féminine. Max Mara, dont le luxe murmure sans ostentation et dont l’élégance intemporelle fait écho aux valeurs de Shiseido, s’est imposée comme une évidence créative. « Les étapes de création ont débuté par une immersion totale de mon équipe dans les archives de la marque. La première étape était de s’imprégner de l’univers de Max Mara, d’en comprendre ses codes, ses valeurs et la profondeur de sa particularité », explique Yaël. L’idée, continue-t-elle, c’était de créer un objet de désir, de mettre en place l’iconographie de Max Mara. Le manteau Camel, cette silhouette féminine et élégante, est devenu l’inspiration et la vision de cette fragrance. Le concept : le manteau invisible ! Mais comment emprisonner une telle vision dans un flacon ? Leur équipe marketing s’est mise à l’œuvre pour développer le brief et la cellule olfactive afin d’esquisser le portrait idéal de la femme drapée dans cette étoffe impalpable. « Notre quête était de capturer une tension olfactive, ce jeu subtil entre masculin et féminin qui structure les silhouettes de la haute couture », confie Madame Tuil. Pour donner vie à cette partition, la maison a fait appel aux parfumeurs Fabrice Pellegrin et Marie Salamagne. Le récit de cette fragrance se déploie à travers une alchimie intime, dictée par une sélection de matières premières d’une noblesse absolue. Pour sculpter un jus enveloppant, facetté et riche en textures, les créateurs ont choisi une note boisée. « Pour insuffler une véritable charge émotionnelle, nous avons métamorphosé le cèdre en une caresse de cachemire et transfiguré la tubéreuse en un velours charnel. À l’image du manteau Camel, le parfum se
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univers olfactif
veut enveloppant tout en déployant un sillage magistral », s’émerveille Marie Salamagne. « Nos sensibilités étant complémentaires, l’harmonie s’est imposée d’elle-même ; tout l’enjeu résidait dans l’équilibre parfait des contrastes. Cette profusion de bois précieux, c’est l’étincelle, la signature de Fabrice. Et c’est précisément ce qui émane du flacon : la féminité signée Max Mara, nimbée d’un magnétisme mystérieux. » Pour prêter son visage à cette création, Maria Giulia Prezioso Maramotti, directrice de la distribution et petite-fille du fondateur, nous révèle une ambassadrice de choix : l’actrice britannique Florence Pugh, figure magnétique et incontournable de sa génération. Saluée pour sa souplesse artistique et sa profondeur dramatique – remarquable notamment dans Dune de Denis Villeneuve – l’actrice nommée aux Oscars insuffle son authenticité brute et sa grâce singulière. Elle incarne une féminité contemporaine et habitée, en parfaite résonance avec l’âme de Max Mara. Le soir, lors d’un somptueux dîner de gala où les looks des invités rivalisaient d’élégance en hommage aux lignes de la maison, le temps s’est arrêté. Du raffinement des tables au délicieux menu, jusqu’à la présence captivante de l’égérie, chaque instant nous a invités à rêver de ce sillage sensuel et résolument luxueux. Pour reprendre les mots inspirés de la présidente mondiale des fragrances chez Shiseido : s’habiller d’un parfum, c’est consentir à un sillage qui nous transcende, c’est accueillir une émotion qui nous habite tout entière. La beauté ultime de ce projet réside peut-être là : pour toutes celles qui aspirent à la poésie d’un manteau Max Mara, la fragrance offre désormais cette alternative magique – un manteau invisible cousu à même la peau.
MAX MARA Le Parfum, 225 $ les 100 ml, disponible chez Jean Coutu
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objet de désir
L’Heure Bleue
entre Force et Poésie Par une douce soirée d’été 1912, le parfumeur Jacques Guerlain traverse le Pont-Neuf. Saisi par la beauté suspendue de la Seine fusionnant avec le ciel, il est bouleversé par cet instant éphémère où le jour s’efface. De cette émotion pure naît une légende de la haute parfumerie : L’Heure Bleue. Plus qu’un paysage, le créateur venait de capturer un sentiment. Plus d’un siècle plus tard, Delphine Jelk, directrice de la création des parfums Guerlain, revisite cet opus emblématique pour lui insuffler une modernité vibrante. Dès les premières notes, la nouvelle interprétation de L’Heure Bleue intrigue. Un accord ozonique inédit suggère un souffle d’air frais, donnant l’impression presque magique que le ciel se dépose sur la peau. Cette fraîcheur saisissante évoque le frémissement des corps lorsque le soleil décline, emportant avec lui la chaleur du jour. Au cœur de la fragrance, l’alliance de l’iris et de la fleur d’oranger compose un sillage à la fois tendre et lumineux. La fleur d’oranger y insuffle une clarté solaire apaisante, tandis que l’iris déploie toute son élégance. Pour enrichir cette
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palette, Delphine Jelk a intégré une teinture d’iris exclusive, issue du savoir-faire historique de la Maison. En réinventant cet ingrédient précieux – dont le rhizome compose la célèbre « Guerlinade », la signature olfactive de la marque – la parfumeure s’inscrit directement dans la lignée de Jacques Guerlain, qui avait lui-même tissé son œuvre autour de cette fleur. En 2026, L’Heure Bleue s’impose comme le manifeste d’une féminité connectée à ses besoins profonds : respirer, se ressourcer, vivre pleinement et cultiver la force de l’imagination. C›est l’expression d’une femme moderne, incarnant toutes les nuances de puissance et de poésie dont le bleu est le symbole. « En tant que femme, j’ai eu envie d’exprimer la féminité avec justesse, telle que je la vis : faite de tendresse et de force, d’authenticité et de poésie. Une féminité qui s’empare de tous les possibles », confie Delphine Jelk. Une vision résolument contemporaine qui prouve que l’émotion de 1912 reste plus vivante que jamais. GUERLAIN Eau de Parfum
L’Heure Bleue, 220 $ les 100 ml, disponible chez Holt Renfrew Ogilvy
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