Cosmetics Magazine, Fall 2020 — The "I Recommend" Beauty Awards Issue

cosmetics

T H E “ I R E CO M M E N D �

B E AU TY AWA R D S I S S U E Discover the beauty products Canadian beauty advisors trust and recommend most

FALL 2020

BEAUTY BUZZ 8

Nocturnal Glam

Black vinyl, oxblood lips, dark manis—the forecast is calling for dark and moody.

NEW IN STORES 12 Must-Have Makeup 14 Superstar Skincare 16 Seasonal Scents

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INSPO 19 Heavy Metal

We're feeling sparkling metallics in every shade— the bolder the better.

21 Colour Code

This fall’s most playful nail trend feels like a nod to childhood, when we wanted to try every colour all at once!

F E AT U R E 23 Beauty Advising During

A Pandemic

Did the shutdown offer a glimpse into the future of beauty advising?

27 The "I Recommend" Awards

Meet the products you (the Beauty Advisor) recommend most!

Director, Beauty Publications & Awards James R. Hicks Editor Alex Laws (On Leave) Creative Director Heather Marrin Sales & Production Director Stephanie Hicks French Beauty Editor Vânia Aguiar Beauty Editor Mishal Cazmi Trends Editor Lora Grady Features Editor Kate Kennedy Editorial inquiries: shicks@cosmeticsmag.com Advertising & event inquiries: jhicks@cosmeticsalliance.ca

Vol. 50, No. 3 — Fall 2020

Cosmetics Alliance President and CEO Darren Praznik Director, Finance & Administration Michele Follows

ADVISOR TOOLS 46 Salut, Beauté

In French, Vânia Aguiar gives the scoop on what’s hot in Quebec—and beyond!

57 Ingredient 101

How the small but mighty pumpkin seed’s extract can give you a brighter, more balanced complexion.

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Publisher’s notes

7

Editor's letter

59

# ProWeLove

Colour us happy, makeup artist Joel Louzado inspires us to take a walk on the super-bright side.

Manager, Digital Media & Communications Amy Sutherland Director, Media & Communications Susan Nieuwhof Manager, Membership & Administration Michele Davis Manager, Beauty Specialist Certification Program Diane Kozak Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

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LATELY, WE HAVE BEEN HEARING A LOT OF INTEREST IN PHAs (POLYHYDROXY ACIDS) FROM CUSTOMERS. WHY DO YOU SUPPOSE THAT IS?

C

osmeceutical Experts are among the best in their field.

Nominated by their Peers, Vendor or Retailer, they represent the highest standard in skincare consultation. NEOSTRATA∏, an expert in dermocosmetics, congratulates each winner for their outstanding customer service all year long.

I

am excited to talk about PHAs because Polyhydroxy Acids are a great exfoliator for sensitive skin! With a lot of us spending more time at home, our skin becomes a little more apprehensive to external aggressors. PHAs are also a great way to get into your first steps of antiaging. You’re able to get gorgeous results, even for ultra-sensitive skin and for those suffering from rosacea or eczema, fragile and dry skin. As all of us are getting accustomed to wearing masks, this ingredient is also effective for some of the side effects like dryness, blemishes and irritated skin.

ARE AHAs BETTER THAN PHAs OR VICE VERSA?

CONGRATULATIONS IZABELLA SAPETA

I

wouldn’t necessarily say one is better than the other. It really depends on your skin type and tolerance to acids! If AHAs are the known superhero’s of retexturizing skin, then PHAs are their trusty sidekick! Like the duo Batman and Robin, these technologies share some similarities like their ability to exfoliate dead skin cells, but differ in other attributes like tolerance and the skin types they are best suited for. When AHAs hit the Canadian scene in the early 1990’s, they were not suitable for everyone. Finally, now we have antiaging benefits with PHAs that are suitable for all skin types.

NEOSTRATA® Cosmeceutical Expert, Shoppers Drug Mart, Toronto, ON

AHAs deliver visible results on the skin for smoothness. They improve rough texture, leaving it extremely flawless which my customers love.

AHAs are like a magic ingredient and are showcased in the NEOSTRATA RESURFACE collection.

THE NEW “PHA DAILY MOISTURIZER” BY NEOSTRATA WAS WELL ANTICIPATED. WHAT MAKES IT SO SPECIAL? ®

F

irst of all, I’d like to mention that all of NEOSTRATA’s skin care products are special! They are all effective and deliver fantastic results for the skin. However, this new “PHA Daily Moisturizer” which is part of our NEOSTRATA RESTORE collection, definitely stands out and “yes”, we can call it special.

PHAs also have the added benefit of being antioxidants and don’t make your skin sun sensitive.

They add moisture and suppleness and help with glycation of skin, commonly referred to as “sugar face” or a stiffening of tissues with age.

They do this all while gently exfoliating!

It has a lightweight texture that melts into the skin. This beautiful and silky texture is a delight, as so many products with PHAs can be much richer in texture and not for everyone. With that said, don’t mistake the lightweight moisturizer for not being packed with antiaging benefits. Though gentle, and suitable for sensitive skin, PHAs exfoliate for more radiant and improved skin texture with huge antioxidant benefits!

NEW PHA Daily Moisturizer

This new “PHA Daily Moisturizer” plays an important role by supporting skin’s natural collagen and has firming benefits. One of its key ingredients, besides PHAs, is a Lilac Plant Cell Extract that is a potent antioxidant. It’s like a soldier protecting and fighting against the visible effects of oxidative damage.

And of course, the added antioxidant of Vitamin E. I am excited to introduce my sensitive clients to this new best friend. Oh, and pricepoint…did I mention the great price point? People need a break right now and and this is a great value!”

sensitive skin gently exfoliates to

FROM THE FOUNDERS OF POLYHYDROXY ACIDS, this lightweight antiaging moisturizer for improve skin texture and radiance.

The PHA formula supports skin’s natural collagen and provides skin texture and firming benefits.

“EACH DAY we strive to COMMIT to FIND OUR WAY FORWARD. Our continued thanks to you and your teams for your perseverance to providing your customers with a comforting and safe shopping experience. Change is never easy, but it is necessary. Just remember, each time it pinches a bit… we need to “let go, to let grow!” We are proud of you and look forward to growing alongside of you, while discovering our exciting, new tomorrows!”

— Patricia Clare, NEOSTRATA National Training Manager

UP FRONT

PUBLISHER’S NOTE WELCOME TO OUR “I RECOMMEND” WINNERS ISSUE! A special thank you goes out to all the

beauty advisors who took the time to fill out the survey identifying their favourite products in 24 categories.

We realize these are trying times and many of you spend every minute making sure things are being taken care of in the stores. So, taking the time to tell us why you recommend the products you do means more to us than ever.

Although stores are now open, many are finding consumers reluctant to browse; instead, they come in knowing what they want, buy it and leave. That makes the art of customer service a bit of a challenge.

Coupled with the fact that many retail locations are dealing with customers with significantly reduced staff, it makes your job all the more difficult to do well. But we know you are doing your best under these circumstances — and succeeding.

We have never seen anything like COVID-19 or the challenges it has thrust upon us. There will be a new normal that comes out of all this and I’m confident we are working towards that every day.

This year’s COSA finalists are listed on page 46 of this issue. They have all been mystery shopped and the judges will be reviewing those reports over the next few weeks. Good luck to all this year’s COSA finalists. We hope to inform the winners in the first week of October.

The COSAs will be a special live webcast this year, hosted in early November. Start planning your special COSA parties to help celebrate this year’s winners from coast to coast. It will be a great evening and we hope you plan to join us.

Photo: David Hawes

Stay well, take care and keep smiling!

Jim Hicks, DIRECTOR, BEAUTY PUBLICATIONS AND AWARDS @JIMHICKSTWEETS

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1 Million, the new Parfum

UP FRONT

EDITOR’S LET TER FALL IS ABOUT REFRESHING

our routines, which makes it the perfect season for the annual “I Recommend” Beauty Awards (page 27). This year, over 200 beauty advisors were polled to come up with the ultimate list of must-try products. Who doesn’t love a good beauty secret—especially when it’s coming from a trusted BA? While I can’t help but get nostalgic for my school days when September hits (especially with the revival of ’90s goth-inspired beauty, page 8), it’s important to think about our new normal and what the not-too-distant future may hold. That’s why I’ll be educating myself on the transformation of beauty retail and advising, from virtual consultations to social media tutorials (page 23). And in the spirit of the season (and in pursuit of a smooth complexion), I’ll be adding a few products infused with pumpkin seed extract to my routine (page 57).

Also on my agenda this autumn: Testing out a brand new fragrance (page 16), attempting to achieve a super glam metallic eye for my next Zoom date (page 19) and adopting some calming before-bed beauty rituals to ward off stress (page 11).

Whatever your own routine looks like, I hope the inspiration and helpful tips in this issue put a little extra pep in your step.

Lora Grady, TRENDS EDITOR @LORAKGRADY

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BEAUTY BUZZ

Clockwise from top right: Backstage at Rodarte F/W 2020, models pose in floral-topped veils and oxblood pouts; Anna Sui pairs black vinyl with victory roll up-dos; pattern play feels dark and moody at Dries Van Noten; Bella Hadid rocks head-to-toe black leather at Fendi; makeup artist Thomas de Kluyver melts black mascara to create tear-soaked models at Gucci's F/W 2020 presentation and Kaia Gerber rocks a crimson-streaked, jet-black pixie cut at Alexander McQueen.

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@KAIAGERBER

@DRIESVANNOTEN

We can only assume that the rumours circling about the handful of cinematic vampire-themed reboots —Interview with the Vampire, Buffy the Vampire Slayer and Dracula (naming only a few!) has nothing to do with this fall's mood(y) board, but with capes, dark lips and headto-toe black at the forefront of fall fashion, we're feelin' the vamp vibes with a gothic glam twist nonetheless.

At Alexander McQueen, models topped with jet-black pixie cuts streaked with crimson highlights took to the catwalk in pointed, mile-high leather boots that clung to legs like a second skin. At Anna Sui, black vinyl coupled with blood-red lips, black nail polish and hair inspired by 1940s classic victory rolls were zero short of dramatic. At Rodarte, near-black, oxblood red lips, floral midi dresses, black fringed capes, and mesh veils screamed Bride of Frankenstein, and at Gucci, melted mascara was used to create a tear-stained effect.

Ready for Halloween? Check.

— Heather Marrin

@RODARTE

@BELLAHADID

Black capes, oxblood lips— fall's forecast is calling for dark and moody

@IAMLULU_NYC

no ctur na l glam

@GUCCI

C O S M E T I C S M A G . C O M | FA L L 2 0 2 0

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NEW IN STORES MAKEUP | SKINCARE | SCENTS

Photos: Adobe Stock (background).

Inhale, exhale

Think about your evening routine as you get ready for bed. Perhaps you’ve carved out some time to meditate or read a book. Bedtime beauty rituals are another way to slow down. Start in the shower with the Stargazing Meditation Body Wash from Bath & Body Works’ Wild Wellness aromatherapy collection, made with a calm-inducing blend of bergamot, patchouli and vetiver oils. Then, slather on Eu’Genia’s shea butter balm, which offers up intense hydration with the calming scent of lavender. If you’re having trouble drifting off, roll on Lotus Aroma’s Insomnia, a soothing medley of orange, lavender and basil leaf oils or turn to Saje’s Aroma Om diffuser to ease into sleep. However you choose to unwind, a little bit of TLC goes a long way. — Mishal Cazmi BATH & BODY WORKS Stargazing Meditation Body Wash & Foam Bath, $15.50, at Bath & Body Works EU’GENIA Everyday Shea Butter Balm Lavender, $18, at thedetoxmarket.ca LOTUS AROMA Roll-on Blends, $19 for 9 ml, at Amazon.ca from September SAJE WELLNESS Aroma Om Blush, $92, at sajewellness.ca as a limited edition from

mid-August to early September

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Must-Have

MAKEUP From an innovative brow product to a mascara that’s big on delivering volume and TLC, beauty essentials get a makeover this season

By Mishal Cazmi

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NEW IN STORES

1. Sweet Cheeks

Enhance your natural flush with a customizable cheek tint that keeps your makeup routine easy and fuss-free. The whipped formula comes in six shades that offer buildable and blendable colour. It also comes with a doe-foot applicator for precise application.

NYX COSMETICS

Sweet Cheek Tint, $12, at nyxcosmetics.ca from September.

2. Counter Strike

The first cream-topowder eyeshadow pen from the brand comes in a variety of shades (in warm neutrals and bold electric), along with matte, shimmer and metallic finishes. The easy-to-use pens glide onto lids for rich, eye-catching colour.

MAYBELLINE New York

ColorStrike, $12, at drugstores and massmarket retailers.

3. Prime Time

The secret to making the summertime glow last well past summer is to find a bronzer that

captures that covetable sunkissed glow in makeup form. Infused with hyaluronic acid and microsphere powers, Buxom’s two-toned bronzer delivers radiant skin with a smooth, softfocus finish.

BUXOM Staycation Vibes

Primer-Infused Bronzer, $36, at Sephora.

4. Curl Supreme

Giving volume and good curl, Dior’s Iconic Overcurl Mascara is in the mascara hall of fame for a reason.

Newly revamped, the mascara now comes with a packaging refresh and an improved formula that promises longer wear and lashcare. The addition of cotton nectar ensures that lashes stay strong and healthy with every coat.

texture and a soft, matte finish. Meanwhile, the triangle applicator tip lets you get in all the important areas of the face.

Available in 22 shades.

MAKE UP FOR EVER

Matte Velvet Skin Concealer collection, $36, at Sephora.ca.

6. Blades of Glory

Inspired by microblading – a semi-permanent tattoo technique that gives the illusion of fuller brows – the latest addition to Benefit’s brow family offers a commitment-free, easy-on-the-wallet option. A threepronged tip creates sharp hair-like strokes for natural-looking arches that stay put for 24 hours, thanks to a waterproof and smudge-proof formula.

Overcurl Mascara, $37, at Hudson’s Bay.

Microfilling Pen, $33, at Sephora and Shoppers Drug Mart.

5. Velvet Touch

7. The Milky Way

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TOWER 28 Shine On Milky

Lip Jelly, $21, at Sephora.ca.

8. Just Glow For It!

The first ever palette from the British label lets you put your best glow forward. With six natural, blendable hues – two for contouring, two for blush and two for highlighting – you can create your own custom beauty look.

Available in two versions to suit a variety of skin tones.

BURBERRY Glow Palette,

$95, at Burberry.ca.

BENEFIT COSMETICS

DIOR Diorshow Iconic

A good high-coverage concealer feels lightweight and looks like second skin. Make Up For Ever’s latest boasts coverage with an airy

Coconut and Oat. The jellies offer up glossy shine and balm-like comfort with a cocktail of five nourishing oils.

Drawing on the nostalgic glosses of your adolescence.

LA-based clean beauty brand expands their best-selling ShineOn LipJelly range with four additional hues in Almond, Cashew,

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Superstar

SKINCARE 1.

From bamboo nectar to cherry blossom extract, skincare ingredients are going above and beyond to help make your summer regimen a breeze

By Mishal Cazmi

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NEW IN STORES

1. Glow Your Own Way

Created by makeup artist Temi Shobowale, this Toronto-based skincare brand is big on glowiness. Case in point: the new gentle clay mask, which harnesses the complexion-boosting properties of six botanical ingredients like chamomile flower and ginkgo biloba leaf extract and combines it with kaolin clay to leave skin feeling fresh and radiant.

ESSENTIALS BY TEMI Face

Masque and Eye Elixir, $33, at essentialsbytemi.ca.

2. Zero to 100

This UK import from vegan skincare brand ZERO by Skin Academy was especially designed for sensitive skin. It includes a day cream with soothing ingredients like sacha inchi oil, coconut oil and shea butter.

It’s also environmentally friendly, with boxes made from partially recycled cardboard and a fully recyclable lid.

ZERO Day Cream, $27, at

Shoppers Drug Mart.

3. Power Play

If you have five minutes to spare, Dermalogica’s Hydro Masque Exfoliant is guaranteed to give

you an instant glowup. Let the mask activate, then rinse.

Mineral-rich bamboo dissolves when activated, giving skin a gentle exfoliation, while ingredients like snow mushroom give skin a moisture boost.

DERMALOGICA Hydro

Masque Exfoliant, $85, at dermalogica.ca.

4. Lift Off

Tackling puffiness, fine lines and dark circles, Clarins’ new eye cream does a lot of heavy lifting with the help of botanical ingredients. Cassie wax, made with smoothing fatty acids and organic harunga extract, which the brand compares to a natural, gentler retinol, combine to give eyes a smoothing and lifting effect.

CLARINS Total Eye Lift

Lift-Replenishing Total Eye Concentrate, $91, at Hudson’s Bay and Shoppers Drug Mart.

5. Into the Night

Estée Lauder’s Advanced Night Repair has been helping repair skin in the evening since 1982, slowly improving

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the formula over the years with the discovery of new technology.

The newest iteration harnesses a breakthrough in epigenetic science – the study of external factors that can turn genes “on” and “off” – to create a formula that repairs skin faster and increases the skin’s cell regeneration process.

ESTÉE LAUDER Advanced

Night Repair Synchronized Multi-Recovery Complex, $95 for 30 ml, at all Estée Lauder counters.

6. Balm Boost

Removing makeup may not exactly be a pleasurable experience, but Belif’s cleansing balm makes it smooth and easy with a gentle formula that also works for sensitive skin. Tapping into the brand’s Aqua bomb formula and combining it with nourishing ingredients like lotus flower and marshmallow root, the oil-to-balm cleanser gently removes makeup without stripping moisture away from skin.

7. Moment of Clarity

A part of Pixi Beauty’s Clarity line-up, this toner smooths skin and unclogs pores thanks to a dream team of exfoliating AHAs like glycolic and lactic, and willow bark acid derived from salicylic acid. Meanwhile, probiotics and aloe offer skin-soothing backup and help minimize any irritation.

PIXI BEAUTY Clarity Tonic,

$20 for 100 ml, at Shoppers Drug Mart.

8. Well-Versed

The clean drugstore brand beloved south of the border is finally available in Canada.

Created by Katherine Power, who’s BFFs with stars like Nicole Richie and Cameron Diaz, the line offers simple and effective skincare like the Gentle Retinol Serum, which lets retinol newbies try the anti-aging workhorse without fear of irritation.

VERSED Press Restart

Gentle Retinol Serum, $31, at Shoppers Drug Mart.

BELIF Aqua Balm Cleansing

Balm, $45, at Sephora.

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NEW IN STORES

Seasonal

SCENTS 1.

For fragrance lovers, the season’s best scents are a delight in a myriad of ways

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By Mishal Cazmi

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NEW IN STORES

1. Garden Delights

3. Under the Sun

GUCCI Bloom Profumo

NARCISO RODRIGUEZ

2. Coffee Break

4. Scent Journey

White floral notes remain the star in the latest chapter of Gucci Bloom’s scent story.

This time around, tuberose gets a deeper, warmer treatment with a supporting cast of notes like orris jasmine, ylang ylang, and sandalwood.

di Fiori Eau de Parfum, $170 for 100 ml, at Gucci.com from September.

Continuing its tradition of capturing memories through scent, the newest in the Replica series will delight coffee lovers. It evokes the feeling of sitting in a café on a cold winter day with the smell of coffee brewing inside.

Notes of lavender essence, green mint, orange blossom absolute, sandalwood and Virginian cedar help bring the warmth and coziness to life.

MAISON MARGIELA

Replica Coffee Break Eau de Toilette, $159 for 100 ml, at Sephora.

Narciso Rodriguez’s latest scent is warmth personified, capturing the feeling of the summer sun enveloping the skin. It evokes that feeling with the richness of amber, melding it with warm vanilla and floral notes of tiaré flower and ylang-ylang.

Narciso Ambrée Eau de Parfum, $142 for 90 ml, at Hudson’s Bay.

Take a fragrant trip around the world with Armani’s latest scent.

Whether it’s handpicked tuberose from Mysore, India, or bergamot from Calabria, Italy, the white floral bouquet uses ingredients sourced from all over the globe. Sustainability is also at the heart of the fragrance with a recyclable, refillable bottle and a commitment to carbon neutrality.

ARMANI My Way Eau de

Parfum, $160 for 90 ml, at armani-beauty.ca, from September.

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5. Couture Cool

The scent brings together sparkling Italian bergamot, lush orange blossom and an unexpected woody note of mineral crystal moss. The bottle makes just as grand a statement as the scent: the Italian fashion label enlisted the help of an in-house designer to create couture flourishes like the hint of the brand’s signature red and rock stud details.

VALENTINO Voce Viva

Eau de Parfum, $165, at major retailers from October.

6. Wild Child

Daffodils may seem like an unusual choice for a fragrance, but Marc Jacobs wanted all aspects of his new scent to embrace individuality and self-acceptance.

That meant using a wild flower instead of widely used rose or jasmine, and combining it with notes of rhubarb, almond milk and cedarwood for a scent that’s perfectly imperfect.

7. Morning Glory

Nyctinasty is the word used to describe the movement of plants as they respond to the passage of the day. It’s also the inspiration behind Première Fleur, which captures how flowers open up during the day and release their perfume.Think soft notes of pear and lush peonies and jasmine swirling together with sandalwood and white musk.

ISSEY MIYAKE Nectar

D’Issey Première Fleur, $138 for 90 ml, at Hudson’s Bay and Shoppers Drug Mart from September.

MARC JACOBS Perfect

Eau de Toilette, $145, at major retailers.

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LILI REINHART

NEW

DEWY & HYDRATED SKIN Clean Fresh Collection A vegan and cruelty-free collection formulated without parabens, sulfates, phthalates, formaldehyde, and talc. Infused with coconut milk and aloe extract for an all-day healthy glow.

Bare your best skin with Clean Fresh.

VEGAN

IF YOU’RE LOOKING for a

Trend Nº 1

M E TA L L I C E Y E S H A D O W @ANNASUI

BEST FOR:

Karaoke night with your BFFs

@DUALIPA

way to infuse some fun into your fall beauty routine, we’ve got the perfect look. While models at Tom Ford’s Fall/ Winter 2020 show at New York Fashion Week rocked a timeless gold-and-black smoky look, Dua Lipa’s shimmering baby-blue shadow at the Grammys and the punk-inspired metallic-green shades at Anna Sui’s F/W NYFW show inspire us to play with colour.

Don’t fear bold colours, says Toronto-based makeup artist and CityLine beauty expert Tracy Peart. If you want to start subtle, she recommends using a fluffy brush to sweep a powder formula across your eyelids for a soft wash of colour. For a bolder look, go for a stiff brush and use it to stipple the product on. To amplify your look even more, “apply a cream shadow and then sweep a complementary powder shade overtop,” says Peart. This will also set your look so it lasts all day.”

— Lora Grady

@TOMFORDBEAUTY

Heavy Metal

TREND TO TRY

Tool Kit

Photos: Instagram.

Clockwise from top left: Makeup

artist Diane Kendal used smudged liners and shimmering shadows to create a dramatic eye for Tom Ford; Dua Lipa rocks a metallic baby-blue look by Samantha Lau at the 2020 Grammys; Pat McGrath used matte and metallic-green shadows for Anna Sui.

L’ORÉAL PARIS

Color Queen Oil Eyeshadow in Keep On, $11, at Shoppers Drug Mart

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DANESSA MYRICKS BEAUTY

Colorfix 24-Hour Cream Color Metallics in Goldmine, $18, at DanessaMyricksBeauty.com

PAT MCGRATH LABS

EYEdols Eye Shadow in Lapis Luxury, $35, at Sephora

19

NEW

plant based brush

100% 100%

VEGAN VEGAN

PLANT PLANT BASED BASED

1515 FREE FREE

Feature Shade | Pink Cloud

*Bio-sourced bristles and for more information go to SallyHansen.com

@TIPSNAILBAR

TREND TO TRY

Colour Code

Trend Nº 2

M I S M AT C H E D M A N I

THIS FALL’S MOST PLAYFUL

Photos: Instagram.

artist Shirley Truong of Toronto’s Tips Nail Bar created this rainbow negative-space look; Rita Remark shows off a matte mismatched mani; Olive & June share some rainbow-inspired tips.

@RITAREMARK

Clockwise from top left: Nail

@OLIVEANDJUNE

nail trend feels like a nod to childhood, when we wanted to try every colour all at once!

The rainbow manicure started trending last fall at the United Colours of Benetton’s Fall/ Winter runway show during Milan Fashion Week and it’s still going strong. Vera Wang rocked her take in June on Instagram. “This is the best DIY nail art look, because there aren’t any nail art tools or techniques required, and there are no rules for the colours you choose,” says Rita Remark, global educator and lead nail artist for Essie.

To get the look, pick a selection of four to 10 colours and pair them with your favourite base and top coats. You can go with a monotone look, polishing each nail a different shade of red; try a tonal look with each nail in earth tones or a selection of nudes. “Or choose colours that clash to give an artful pop of colour,” says Remark. Just make sure you avoid polishing your nails in a rainbow spectrum or an ombré: “The goal for this look is a bit of playful chaos.”

— Lora Grady

BEST FOR:

Instant mood boost on a rainy day

Tool Kit

ESSIE

Expressie Nail Polish in In A Flash Sale, $11, at Shoppers Drug Mart

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QUO BEAUTY

Flash Dry Nail Colour in South Beach, $11, at Shoppers Drug Mart

NAILS INC.

Plant Power Nail Polish in U Ok Hun?, $13, at Sephora

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Double Serum

boosts the efficacy of your anti-ageing skin care.

OVER

88%

OF WOMEN AGREED!1

Vitality Multi-Active visibly smoothes fine lines and boosts your skin’s radiance.

Firmness Extra-Firming visibly reactivates the source of your skin’s firmness.

Density Super Restorative visibly replenishes, smoothes wrinkles and revives your skin’s radiance.

Luminosity Nutri-Lumière visibly revitalizes, intensely nourishes and restores your skin’s radiance.

CLARINS.COM 1. Satisfaction tests carried out on different ranges: 2 to 4 weeks Day Cream – all skin types + 2 weeks duo Cream & Double Serum; Multi-Active, 109 women / Extra-Firming, 103 women / Super Restorative, 113 women / Nutri-Lumière, 111 women.

Photo: Courtesy of Caudalie.

F E AT U R E

Beauty Advising During a Pandemic Did the shutdown offer a glimpse into the future of beauty advising?

By Kate Kennedy FA L L 2 0 2 0 | C O S M E T I C S M A G . C O M

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of all non-essential businesses and services last spring upturned the beauty retail experience. How would customers connect with their trusted beauty experts?

Which digital retailers stocked their must-have products?

How would economic uncertainty affect spending?

For many brands and retailers, the lockdown meant reviewing, and in many cases recalibrating, how customers receive beauty advice.

CANADA’S NATION-WIDE SHUTDOWN

TOGETHER APART Of course, essential businesses and services remained open during the lockdown under strict safety guidelines. Shoppers Drug Mart suspended beauty services and removed tester products, while beauty advisors offered extra support in ensuring safety measures were met, expediting customer visits and offering trusted advice to clients—from a distance.

“Our Beauty Advisors were an essential part of the store team, and really stepped up to help service our customers across Canada throughout COVID-19,” says Angelica Ambrosini, Senior Director, Cosmetics Operations, Shoppers Drug Mart. More customers sought rich hand creams after frequent washing and sanitizing and asked for advice on home hair dyeing.

“It was all about making our customers feel better about themselves during a difficult time,” says Ambrosini. Some beauty advisors even personally reached out to clients to check in during the particularly distressing period.

Several brands and retailers who closed storefronts launched or expanded virtual consultation offerings to stay connected with customers and offer knowledgeable advice for online purchasing. For employers, it was also a way to keep employees engaged and utilize their expertise from home.

When Caudalie Canada boutiques and spas closed, customers began directly calling and emailing for recommendations. “This gave us the idea to create a space for our clients to connect with our beauty 24

advisors from home,” says Charlotte Maffert, General Manager of Caudalie Canada. They began offering complimentary 20-minute virtual consultations where clients could connect with a Caudalie Beauty Expert via a video call for product recommendations, tips and tricks or even a home facial walk-through. Advisors were specifically trained to ask clients about their skin and lifestyle and to describe scent and texture when describing products to clients.

“When it’s just you and the beauty advisor speaking for 20 minutes, there’s a level of intimacy you don’t get to experience in stores, which clients greatly appreciated,” says Maffert. “Some of them even rebooked additional consultation appointments!” (Caudalie Canada paused the program to focus on safely opening stores, but are looking into allocating more resources into digital opportunities moving forward.)

As part of LUX Beauty Boutique’s lockdown response, founder and CEO Jennifer Grimm offered customers free 30-minute online consultations with staff beauty advisors, which have continued after LUX opened doors on June 19. The idea was inspired by loyal clients of the Edmonton boutique continuing to call for advice while shopping online. “It’s a natural extension of what we always do,” says Grimm.

“When I think about LUX and the purpose we serve, our mission statement is ‘everyone leaves happier.’”

(Unexpectedly for Grimm, the first consultation request was from a man buying gifts for his wife.) From online consultations to customer service and managing stock and the website, Grimm was able to keep her near-full-time staff of four busy and employed through the lockdown. While makeup sales suffered (mirroring market trends in Canada and globally), skincare and wellness sales grew online. Grimm says it’s down to practicality and simply needing a boost during a difficult time: “It’s a great way of integrating luxury and pleasure into our everyday routine.” The shutdown also inspired Grimm to take her website vision off the backburner and relaunch during the summer.

C O S M E T I C S M A G . C O M | FA L L 2 0 2 0

F E AT U R E

“One clear-cut takeaway from Canadians’ months-long quarantine is that in-person human connection cannot be replicated, but for beauty customers, it may be supplemented.”

Photo: Courtesy of Shoppers Drug Mart.

BEAUTY IRL Virtual consultations were just one of the ways beauty brands and retailers supported customer experience and beauty advising during lockdown. Advanced AR tools let customers “try on” products from home, such as L’Oréal Paris Excellence Crème (an I Recommend Awards winner), which brand ambassador Eva Longoria famously used in an IGTV post recorded in her home.

Sephora’s Virtual Artist (which first launched on the app in 2016), allowed customers missing their robust selection of in-store testers the capability to play with thousands of makeup products, colour-match items from images, and even match makeup looks from pictures. (A few test runs of the latter didn’t quite hit the mark, but the capability to virtually try on dozens of fetching false lashes is already worth the MB.) Indigenous-owned and -founded beauty brand Cheekbone Beauty Cosmetics INC created an Instagram filter for a quick-to-market virtual lipstick try-on.

Unlike many brands, digitally driven Cheekbone Beauty experienced huge growth during the lockdown after a temporary lull during the first week or two. “A global pandemic and social unrest was a perfect intersection for people to start paying attention to our little online business,” says Jenn Harper, the brand’s founder and CEO. Her take on beauty advising focuses on education (versus marketing) and creating community by building relationships. One aspect of this is Harper’s eagerness to ask customers (and potential customers) what they want in a beauty product—and then creating items to fill that need.

“Since the Industrial Age, we’ve had businesses that drive the market rather than ask customers. These are people who are using your products—why not ask them?” she says.

CROWDSOURCING Fostering community among beauty lovers is a tack Clarins Canada took during the lockdown by FA L L 2 0 2 0 | C O S M E T I C S M A G . C O M

accelerating the launch of their online Community Chat. Here, Clarins fans can give and receive advice and tips from other customers in real time. The legacy French beauty brand also launched Clarins & Me in April in response to the pandemic, offering free 15-minute consultations with Clarins Coaches, which they plan to continue as stores reopen. “We wanted to keep up the conversation at home with our clients and accompany them through these uncertain times,” says Thao Ly Chau Tran, Clarins Digital Marketing Manager.

Tutorials, how-tos, interviews, podcasts, informational videos and plenty of Instagram and YouTube lives also popped up during the shutdown, greatly expanding and enriching brand communities. With relatively low production costs, both emerging and established businesses could connect with customers (and encourage them to connect to one another) in a meaningful way.

As retailers begin to open their doors across Canada, the in-store beauty advising experience will look different than it did before, with carefully planned safety protocols in place and testers for viewing only.

One clear-cut takeaway from Canadians’ months-long quarantine is that in-person human connection cannot be replicated, but for beauty customers, it may be supplemented.

“The beauty industry is resilient,” says Alecsandra Hancas, Director of Prestige Beauty Client Development with The NPD Group. She’s confident e-commerce’s acceleration during the lockdown will continue as brands and retailers enhance digital interactions with customers. “It will be interesting to see whether consumers will maintain a portion of their spend online and whether in-store shopping will focus on creating more social, immersive brand experiences,” she says. “One thing is for sure, digital will continue to play a greater role in-store and online in keeping us all connected to the brands and products we adore so much, while driving the industry forward.”

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There’s nothing like a game-changing reco from a beauty-obsessed friend.

Well, how about hundreds of them? Canada’s most-trusted beauty advisors share their top 24 recommendations for top-shelf beauty that truly delivers.

The 2020

“I RECOMMEND”

B e a u t y A w a rd s

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

27

NEW

Total Eye Lift

Lifts eye contour. Smoothes wrinkles.

Replenishes skin.

HIGH-SPEED PERFORMANCE! A visibly lifted eye contour

60"*

in

EXPERT EYE CARE 94% FROM NATURAL ORIGINS. Clarins Laboratories continues to innovate with this concentrate of 8 plant extracts, efficacy and sensoriality. In 60 seconds* sharp, the eye contour is visibly lifted and immediately smoothed.

Day after day, skin is replenished, visibly firmer and eyes look rested.

THE CLARINS + A plant-powered formula enriched with 8 botanical extracts, including our exclusive duo with organic harungana extract for its replenishing-lift effect and cassie wax, for its smoothing and supportive action.

CLARINS.COM *For 80% of women. Satisfaction test – 110 women - 60 seconds after the 1st application..

These wonders whisk away makeup and deep clean without stripping skin

MASS CLEANSER:

AV E E N O Positively Radiant Skin Brightening Daily Scrub WHAT YOU SAID:

“Mildly scented, gentle on the skin, and cleanses thoroughly without irritation.”

“The texture is perfect!”

PRESTIGE CLEANSER:

C L A R I NS Gentle Foaming Cleanser with Cottonseed WHAT YOU SAID:

“Not only is this an amazing cleanser, it is gentle enough to remove even eye makeup.”

“Leaves skin feeling clean and soft.”

DERMOCOSMETIC CLEANSER:

M O S T

R E C O M M E N D E D

CLEANSER

B I O D ER M A Sensibio H20 WHAT YOU SAID:

“I suggest clients test this after they use their current cleanser because H2O will still clean up what other cleansers leave behind on skin.”

“It’s simply the best!”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

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THANK YOU CANADA’S BEAUTY EXPERTS FOR RECOMMENDING LA ROCHE-POSAY

WINNER BEST DERMO-COSMETIC MOISTURIZER “I’ve tried many expensive moisturizers… but I’ll never use another moisturizer again. Within a week my skin was clear of any dry patches, plump and moisturized. It’s thick and you may be concerned it will be greasy upon first application, but it sinks into the skin and is perfect under makeup. I’m in my 20s and after 2 months of use had no issue with breakouts either.

Wonderful product.”

– MARIE92, www.laroche-posay.ca

WINNER BEST SUN CARE

With your expertise and passion, a better life for sensitive skin.

“This sunscreen feels like nothing on the skin and leaves zero white cast on my medium skin tone.

It leaves a moisturized looking glow and has not irritated or dried out my skin at all. The best part is the amazing UVA protection which makes it a perfect sunscreen for me.”

– DEE99, www.laroche-posay.ca

THANK YOU CANADA’S BEAUTY EXPERTS FOR RECOMMENDING DERCOS! With your support, we can continue to share dermatological scalp and hair expertise with all.

WINNER BEST SHAMPOO/CONDITIONER SCALP HEAVEN “This has gotten rid of my itchy scalp!

I don’t scratch or rub my scalp anymore and I have much less fall out. It feels like its stimulating new hair growth.

It smells great and washes out nicely, so my hair dries and styles normal.

Highly recommended.”

– Carewal Reviews available on vichy.ca

Every day is a good day when your moisturizer hydrates, protects and perfects

MASS MOISTURIZER:

L’O R ÉA L PA R I S Revitalift Triple Power LZR Fragrance-Free Day Cream WHAT YOU SAID:

“Hyaluronic Acid, vitamin C, and pro-retinol! Major key ingredients at an affordable price.”

“Moisturizing and firming in one!”

PRESTIGE MOISTURIZER:

L A N C Ô M E Absolue Regenerating Soft Cream with Grand Rose Extracts WHAT YOU SAID:

“Regenerating, hydrating and amazing on all skin types. Also love the option to purchase a refill.”

“All-day moisture without feeling heavy.”

D E R M OC O S M E T I C M O I ST U R I Z E R:

M O S T

R E C O M M E N D E D

MOISTURIZER

L A RO C HE- PO SAY Toleriane Sensitive Riche WHAT YOU SAID:

“My go-to recommendation for anyone with allergies.”

“Affordable price, safe for sensitive skin, fragrance free, and gentle.”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

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WINNER IN THE ANTI-AGING PRODUCT CATEGORY

The ideal concentration to maximize the benefits while minimizing the drawbacks For deep moisturization For a prolonged local effect and optimal stability, while reducing the risk of irritation

“

“Hands down the best retinol cream around.”

- S.M., SDM, Burlington, Ont.

SUITABLE FOR FIRST-TIME VITAMIN A USERS of 98% INGREDIENTS NATURAL origin 100% VEGAN

CRUELTY-FREE

“With all the new mass brands pushing retinol and clients thinking they know what they want, once you explain the difference between the two they will always purchase the Reversa brand.”

- C.H., SDM, St. John’s, N.L.

“Love that it’s a Canadian brand.

Makes it a little sweeter.”

- P.K., Hudson’s Bay, Regina, Sask.

”

Radiance, bounce and firmness? This Canadian gem achieves it all

ANTIAGING PRODUCT:

R EV ER SA Retin[A]list Cream WHAT YOU SAID:

“Hands down the best retinol cream around!”

“It not only reduces the appearance of fine lines and darks circles, it protects and smoothes, too!”

SUNCARE This cult-favourite feels lighter than air while giving maximum UVA and UVB protection

SUNCARE PRODUCT:

L A RO C HE- PO SAY Anthelios Ultra-Fluid Face Lotion SPF 50+

M O S T

R E C O M M E N D E D

A N T I - AG I N G

WHAT YOU SAID:

“Lightweight for under makeup, thin fluidy texture, high SPF, and sleek compact packaging.”

“This sunscreen continues to be the best.”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

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R E C O M M E N D E D

EYE CREAM These lightweight, all-in-one favourites smooth lines, de-puff, firm and lift

MASS EYE CREAM:

NEU T RO G EN A Hydro Boost Gel Cream Eye WHAT YOU SAID:

“The hyaluronic acid in a lightweight gel cream formula plumps fine lines and hydrates the delicate area of the eye.”

PRESTIGE EYE CREAM:

C L A R I NS Total Eye Lift WHAT YOU SAID:

“It’s hydrating, lifting and antiwrinkle formula is perfect for anyone concerned about aging around the eyes.”

“One product for all eye concerns.”

DERMOCOSMETIC EYE CREAM:

M O S T

NEO S T R ATA Skin Active Intensive Eye Therapy WHAT YOU SAID:

“Super light gel creme texture delivers superior hydration all while addressing serious anti-aging eye area concerns.”

“Firms, smooths, works on dark circles and puffiness. It does it all!”

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C O S M E T I C S M A G . C O M | FA L L 2 0 2 0

R E C O M M E N D E D

M O S T

EYE MAKEUP These eye-enhancers are season-to-season standbys for a reason

MASS EYE MAKEUP:

PRESTIGE EYE MAKEUP:

L’ORÉAL PAR I S Voluminous Mascara

U R BA N D EC AY Naked Ultraviolet Eyeshadow Palette

WHAT YOU SAID:

WHAT YOU SAID:

“The best mascara when it comes to volume.”

“These eye shadow palettes have a wide range of color options, are blendable, highly pigmented, and long wearing.”

“You can layer without clumping.”

“Love the bristle brush!”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

“You can mix and match them all and the pigment payoff is awesome.”

35

cosmetics “I RECOMMEND” Beauty Awards /

2020

Thank you for choosing us!

Benefit’s award-winning Hoola Matte Bronzer No sun, no sand, no problem! Sweep your shade of Hoola for a natural looking bronze.

Did you know?

Benefit Cosmetics #1 bestselling bronzer Hoola bronzer is now available in 4 SUNsational shades. All shades feature the same soft, blendable formula and matte finish that made the original Hoola a cult-favourite.

BenefitCosmetics.com

@BenefitCanada

R E C O M M E N D E D

M O S T

FAC E C O L O U R Vacations may have been cancelled this year, but gorgeous glowing skin is here to stay

MASS FACE COLOUR:

PRESTIGE FACE COLOUR:

P H YSICIA N S FOR MU L A Murumuru Butter Bronzer

B ENEF I T C O SM ET I C S Hoola Matte Bronzer

WHAT YOU SAID:

WHAT YOU SAID:

“Helps achieve that sun-kissed complexion all year long.”

“Meet the bronzer that looks amazing on everyone.”

“Softly scented bronzers to suit every skin tone.”

“Amazing shade ranges, pigment, and super cute packaging!”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

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HELPING WOMEN WITH CANCER FEEL LIKE THEMSELVES AGAIN With 1 in 2 women facing a cancer diagnosis in their lifetime, you can help your customers, colleagues, retail partners, family and friends through the Look Good Feel Better workshop.

How you can help women facing cancer: • Raise funds through cause-marketing campaigns.

• Donate products for our kit.

• Tell a woman you love about the LGFB supportive care workshop – available inperson and online. For more information, please visit lgfb.ca.

Find out how you can have an impact.

Contact Dota Crawford at dcrawford@lgfb.ca.

@LGFBCanada | lgfb.ca | 1.800.914.5665

LOOK GOOD FEEL BETTER® | REGISTERED CHARITY #13374 0316 RR0001

R E C O M M E N D E D

M O S T

FAC E B A S E P R O D U C T These multi-talented perfectors treat skin as they prep for looks that last

MASS FACE BASE PRODUCT:

P R E ST I G E FAC E B AS E P R O D U C T:

MARCEL L E BB Cream Beauty Balm

SM A SH BOX Photo Finish Foundation Primer

WHAT YOU SAID:

WHAT YOU SAID:

“Great for all skin types, it’s 100% oil free, perfume free, hypoallergenic, and paraben free.”

“Lightweight, never cakey, and truly allows for better foundation application.”

“Marcelle has it all!”

“The primer authority. No need to say any more!”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

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LISE WATIER COSMÉTIQUES IS PROUD TO DONATE

$

2

PER ROUGE GOURMAND SOLD TO THE LISE WATIER FOUNDATION.* *VALID ON PURCHASE OF ALL SHADES OF ROUGE GOURMAND.

THANK YOU for helping Canadian

women, who are in a vulnerable social or economic situation, to achieve sustainable financial independence.

ENTREPREUNEURSHIP • EDUCATION •

WORK

R E C O M M E N D E D

M O S T

LIP COLOUR Creamy, long-lasting formulas and modern hues make these lip lovers all-stars

MASS LIP COLOUR:

P R E ST I G E L I P C O LO U R:

MAYB E LLIN E N E W YOR K Super Stay Ink Crayon

L I SE WAT I ER Rouge Gourmand

WHAT YOU SAID:

WHAT YOU SAID:

“So easy to use, great texture and pigment.”

“The texture is amazing!”

“Wears great without drying my lips.”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

“The product goes on smooth, doesn’t dry out the lips and is long lasting.”

41

THE ICONIC MICRO DIFFUSION HAIRSPRAY LEGENDARY HOLD

SATIN TOUCH DISAPPEARS AT THE STROKE OF A BRUSH

It’s all about full, lustrous locks and salon-level solves at home

SHAMPOO, CONDITIONER OR MASK:

V I C H Y Dercos Densi-Solutions Thickening Shampoo WHAT YOU SAID:

“Strengthen and volumizes the hair.”

“Vichy’s best shampoo to date!”

ST YLING OR FINISHING PRODUCT:

L’O R ÉA L PA R I S Elnett Satin Hairspray WHAT YOU SAID:

“A cult classic that is not losing its a top spot anytime soon.”

“The little gold hairspray that could.”

HAIR COLOURING PRODUCT:

M O S T

R E C O M M E N D E D

HAIR CARE

L’O R ÉA L PA R I S Excellence Crème WHAT YOU SAID:

“The colour is true to the picture on the box, which is huge since we are in the middle of a pandemic and people have been doing their own hair at home.”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

43

THANK YOU

CANADA’S BEAUTY EXPERTS FOR YOUR CONTINUED SUPPORT

BEARD WASH

The home mani became a must in 2020—this lacquer answered the call

NAIL POLISH OR GEL:

ESSI E Expressie Quick Dry Nail Polish WHAT YOU SAID:

“It lasts, dries fast and has a great colour range for all age groups.”

“A large selection of on trend shades that keep you coming back for more.”

MEN’S GROOMING PRODUC T At-home grooming went from optional to essential to enjoyable this year thanks to this reco

MEN’S GROOMING:

JAC K B L AC K Beard Wash

M O S T

R E C O M M E N D E D

NAIL POLISH OR GEL

WHAT YOU SAID:

“It’s great as a pre-shave or wash for the beard.”

“A small amount goes a long way.”

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

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CELEBRATE WITH US! The 2020 COSAs will be streaming live to your living room this November!

Stay tuned for details!

ANNOUNCING THIS YEAR’S FINALISTS TEAM FINALISTS Hudson’s Bay, Chanel, Calgary Hudson’s Bay, Clarins, Edmonton Hudson’s Bay, Clinique, Brampton, Ont. Hudson’s Bay, Clinique, Brossard, Que. Hudson’s Bay, Clinique, Kingston, Ont. Hudson’s Bay, Clinique, Winnipeg Pharmaprix #58, Montreal Shoppers Drug Mart #152, Truro, N.S Shoppers Drug Mart #193, Saint John, N.B. Shoppers Drug Mart #2005, Dieppe, N.B. Shoppers Drug Mart #2023, Bedford, N.S

INDIVIDUAL FINALISTS Allison Bungay, Shoppers Drug Mart #129, Dartmouth, N.S. Alysha Yao, Chanel, Hudson’s Bay, Richmond, B.C. Amy Andruik, Clarins, Calgary Amy Luu, Fragrance, Hudson’s Bay, Burnaby, B.C. Andrea Fontes, Shoppers Drug Mart #105, Summerside, P.E.I. Angie Semple, Dior, Toronto Annemarie Van Meer, Dior, Hudson’s Bay, Toronto

Annette Noseworthy, Shoppers Drug Mart #115, Stephenville, Nfld.

April Cheng, Clé de Peau, Holt Renfrew, Vancouver Ashley Chan, London Drugs #56, Burnaby, B.C. Barb Barr, Shoppers Drug Mart #269, Victoria, B.C. Chelsea Mac, Shoppers Drug Mart #243, West Vancouver Claire Smith, Clinique, Hudson’s Bay, Vernon, B.C. Colette Greenlaw, Shoppers Drug Mart #195, Saint John, N.B. Diana Dang, Fragrance, Hudson’s Bay, Chestermere, A.B. Diane Efstathiou, Laura Mercier + Shiseido, Markham, Ont. Dionne Lafond, Shoppers Drug Mart #1362, Toronto Donna Paty, Kiehls, L’Oréal Academy, Toronto Elaine Ko, Chanel, Holt Renfrew, Vancouver Emile Gosselin, Pharmaprix #1831, Quebec

Emma Lo, Estée Lauder, Hudson’s Bay, Winnipeg Emmy Nunung Sumarni, Clinique + Estée Lauder, Hudson’s Bay, Gatineau, Que. Fiona McGrath, Shoppers Drug Mart #194, Saint John, N.B. Frances Daley, Shoppers Drug Mart #194, Saint John, N.B. Gabriela Quaglia, Shoppers Drug Mart #2008, Halifax Gina Villanueva, Estée Lauder, Hudson’s Bay, Winnipeg Hailey Rodgers, Shoppers Drug Mart #1306, Arnprior, Ont. Ioana Moisi, Clinique, Hudson’s Bay, Calgary Joanna Porco, Fragrance, Hudson’s Bay, Oshawa, Ont. Josh Roy, Fragrance, Hudson’s Bay, Toronto Kari Daniels, Estée Lauder + Clinique, Hudson’s Bay, Oshawa, Ont. Kathreen Aguinaldo, Bobbi Brown, Hudson’s Bay, Winnipeg Kathy Morin, Rexall #1529, Kingston, Ont.

cosmetics

Kennedy Carrigan Warner, Shoppers Drug Mart #2023, Bedford, N.S. Kenny Wilson, Fragrance, Hudson’s Bay, Calgary Kim Element, L’Oréal Canada, Montreal Klaus Skowron, Shoppers Drug Mart #730, Waterloo, Ont. Kristy Arseneau, Rexall #638, Petawawa, Ont. Lara Saqqa, Shoppers Drug Mart #0622, Ottawa Laurie Reed, Shoppers Drug Mart #1337, Thunder Bay, Ont. Linda Adams, Smashbox + Glamglow, Calgary Lindsay Wrathall, Shoppers Drug Mart #150, Sydney, N.S. Lois Brandon, Lancôme, Hudson’s Bay, London, Ont. Lolita Villamor, Fragrance, Hudson’s Bay, Toronto Marita Canedo, Fragrance, Hudson’s

Bay, Brampton, Ont. Mary Jo Camara, Clarins, Hudson’s Bay, Etobicoke, Ont. Maryam Khan, Shoppers Drug Mart #705, Brampton, Ont. Maryse Cloutier, Brunet Place, Quebec Mercedis Rafuse, Shoppers Drug Mart #139, Bridgewater, N.S. Michel Daigneault, Clarins, Laval, Que. Mojgan Emmamian, Lancôme, Hudson’s Bay, North York, Ont. Nada Radeta, Shiseido, Hudson’s Bay, Calgary Nada Vujic, Sisley Paris, Holt Renfrew, Mississauga, Ont. Nadia Belhaoussine, Christian Dior, Hudson’s Bay, Montreal Pat Bachmann, Fragrance, Hudson’s Bay, Winnipeg Patricia Craig, Clarins, Hudson’s Bay, Vancouver Radana Horton, Clinique, Hudson’s Bay, Calgary

Ranibala Kshetrimayum, Estée Lauder, Hudson’s Bay, Calgary Rosalee Crook, Clarins, Toronto Ruthanne MacIntyre, Shoppers Drug Mart #134, Halifax Sabrina Yasmine Ferdi, Clé de Peau, Holt Renfrew, Montreal Sandra Beliveau, Fragrance, Hudson’s Bay, Montreal Sandra Bracken, Rexall #1028, Guelph, Ont. Sasha Sharper, Shoppers Drug Mart #2031, St. John’s, Nfld.

Shany Girouard, Pharmaprix #1838, Montreal Stefanie Schultz, Shoppers Drug Mart #1032, Sarnia, Ont. Stephanie Falardeau, Lise Watier Tia Lu, Clé de Peau, Holt Renfrew, Toronto Victoria Shaw, Dior + Clarins, Hudson’s Bay, St. Catherines, Ont. Vivian Yousif, Clarins, Hudson’s Bay, Edmonton

COSA SPONSORS

PRESENTATION SPONSOR

PRODUCTION SPONSOR

Hydratation au M A X !

LES CHANGEMENTS DE SAISON malmènent infailliblement la peau.

Il existe des solutions concrètes pour qu’elle soit bien hydratée et reste jeune le plus longtemps possible. Mode d’emploi :

Tout d’abord, une bonne routine beauté est primordiale ! On soigne sa peau le matin et le soir, en appliquant un SOIN HYDRATANT comme une crème de jour, une crème de nuit ou unsoin anti-âge tout de suite après avoir démaquillé et bien nettoyé la peau. Une bonne astuce est de masser la peau lorsqu’on lui applique un soin car cela en active la microcirculation sanguine, ce qui stimule son renouvellement cellulaire.

1

INTRODUISANT

Vânia Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

DE CHANEL Le Lift Crème de Nuit,

<< Gommages, nettoyants, masques, soins avec ingrédients adaptés à son type de peau, l’heure est venue de concocter la combinaison gagnante pour entamer l’automne avec l'épiderme super hydraté !

>>

48

195 $ les 50ml, disponible aux comptoirs Chanel

DE REVERSA Crème Collagènique, 60 $

les 50 ml, disponible en pharmacie DE FILORGA Crème Intensive

multi-jeunesse multi-revitalisante Global-Repair, 145 $ les 30 ml, disponible à la Galerie Beauté de Pharmaprix D’IDC DERMO Crème Réparatrice

d’Éclat Nocturne GlōwFix, 99,99 $ les 50 ml, disponible en pharmacie DE GUERLAIN Lotion Fortifiante Abeille

Royale à la gélée d’abeille, 90 $ les 150 ml, disponible aux comptoirs Guerlain D’ESTÉE LAUDER Complexe multi-

réparation synchronisée Advanced Night Repair, 130 $ les 50 ml, disponible à La Baie

GAGNANT DANS LA CATÉGORIE DES PRODUITS ANTI-ÂGE

La concentration idéale pour maximiser les avantages tout en minimisant les inconvénients Pour hydrater en profondeur Pour un effet local prolongé et une stabilité optimale, tout en réduisant le risque d’irritation

“ CONVIENT AUX NOUVEAUX UTILISATEURS DE VITAMINE A

98% INGRÉDIENTS d’origine NATURELLE 100 % VÉGÉTALIEN

SANS CRUAUTÉ

“De loin la meilleure crème au rétinol.”

- S.M., SDM, Burlington, Ont.

“Avec toutes les nouvelles marques qui mettent de l’avant le rétinol et les clients qui croient savoir ce qu’ils veulent, lorsque vous expliquerez la différence avec les autres produits, ils achèteront toujours la marque Reversa.”

- C.H., SDM, St. John’s, T.-N.-L.

‘’J’adore que ce soit une marque canadienne.

C’est encore plus attrayant.’’

- P.K., Hudson’s Bay, Regina, Sask.

”

Double Serum renforce l’efficacité de votre soin anti-âge.

PLUS DE

88%

DES FEMMES L’ONT CONSTATÉ !1

Vitalité Multi-Active lisse les premières rides et booste l’éclat de votre peau.

Fermeté Extra-Firming réactive la fermeté de votre peau à sa source.

Densité Multi-Intensive redensifie, lisse les rides et ravive l’éclat de votre peau.

Luminosité Nutri-Lumière revitalise, nourrit intensément et restaure l’éclat de votre peau.

CLARINS.COM 1. Tests de satisfaction menés sur les différentes gammes : 2 à 4 semaines crème jour toutes peaux + 2 semaines duo Crème & Double Serum ; Multi-Active, 109 femmes / Extra-Firming, 103 femmes / Haute Exigence, 113 femmes / Nutri-Lumière, 111 femmes.

Il ne faut pas oublier d’hydrater et nourrir l’épiderme ! Parce que, si la peau a besoin d’eau, elle a aussi besoin de corps gras pour retenir cette eau. Auparavant, on s’assure une fois semaine de L’EXFOLIER efficacement mais en douceur. Elle sera ainsi plus apte à bénéficier des bienfaits des soins appliqués.

2

DE ZERO Exfoliant pout le visage à base de plantes,

26,99 $ les 100 ml, disponible à Pharmaprix

DE MONAT Masque Exfoliant sublimateur, 85 $ les

76 ml, disponible sur monatglobal.com

DE SKINCEUTICALS Soin de Nuit Exfoliant à l’acide

Glycolique, 110 $ les 50 ml, disponible skinceulticals.ca DE CHANEL Gel Exfoliant Anti-Pollution, 59 $ les

75 ml, disponible aux comptoirs Chanel

On opte pour les soins LES PLUS HYDRATANTS et on mise sur les ingrédients efficaces mais parfaitement adaptés à sa peau. Une approche gagnante !

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DE L’EAU THERMALE AVÈNE Soin nuit lissant

Cleanance Women, 42 $ les 30 ml, disponible en pharmacie DE KIEHL’S Ultra Facial Cream 24-Hour, avec FPS30,

38 $ les 50 ml, disponible aux comptoirs Kiehl’s

DE LISE WATIER Crème Jour Haute Fermeté Ultra-

Hydratante Lift & Firm Y-Zone visage et cou, 83 $ les 50 ml, disponible sur lisewatier.com

D’ESTHEDERM Crème Perfectrice Intensive Propolis+

Acide Férulique, pour irregularités, rides et brillances, 65 $ les 50 ml, disponible sur beautysense.ca

Pour une HYDRATATION EN CONTINU , on mise sur les retouches. Facile. Du bout des doigts, on applique un peu de crème en tapotant là où ça tire. Soulagement immédiat garanti !

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DE L’OCCITANE Crème Divine Immortelle, 120 $ les

50 ml, disponible sur ca.loccitane.com

DE KLORANE Crème d’Eau de Bleuet au bleuet Bio et

acide hyaluronique, 37,99 $ les 50 ml, disponible en pharmacie D’ESTÉE LAUDER Nutritious Super-Pomegranate

Émulsion énergisante Hydratation Lumière, 82 $ les 100 ml, disponible à La Baie

On n’oublie pas de S'HYDRATER DE L'INTÉRIEUR , en buvant au moins 1,5 litre d’eau par jour, soit un verre d'eau toutes l es heures.

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FA L L 2 0 2 0 | C O S M E T I C S M A G . C O M

51

NOUVEAU

Total Eye Lift Lifte le regard. Lisse les rides.

Redensifie la peau.

TOP CHRONO!!

Contour des yeux visiblement lifté en

60"*

LE SOIN EXPERT DU REGARD À 94% D’ORIGINE NATURELLE. Les Laboratoires Clarins innovent avec ce concentré de 8 extraits de plantes, d’efficacité et de sensorialité.

En 60 secondes* chrono, le contour de l’oeil est visiblement lifté et immédiatement lissé. Jour après jour, la peau est redensifiée, plus ferme et le regard reposé.

LE + CLARINS Une formule enrichie en 8 extraits de plantes dont le duo exclusif d’extrait d’harungana bio pour l’effet lift-redensifiant, et la cire de cassie aux propriétés lissantes et gainantes.

CLARINS.COM *Pour 80% des femmes. Test de satisfaction - 110 femmes - 60 secondes après la 1re application.

S A L U T, B E A U T É

On se tient informée des formules novatrices proposées par les marques de cosmétiques réputées. Par exemple, les nouveaux MASQUES qui ont récemment pris d’assaut les comptoirs beauté. Très chargés en actifs, ils ont un effet hydratant immédiat.

6

DE CHANEL Masque Argile Vitaminé Anti-Polution, 69 $

les 75 ml, disponible aux comptoirs Chanel

D’URIAGE EAU THERMALE MASQUE D’Eau Nuit pour

peaux déshydratées, 19,95 $ les 50 ml, disponible en pharmacie D’EMBRYOLISSE Hydra-Masque Soin intense hydratant-

régénérant, 32 $ les 100 ml, disponible sur embryolisse.ca

DE KLORANE Bain d’hydratation Nuit au bleuet Bio et acide

hyaluronique, 37,99 $ les 50 ml, disponible en pharmacie

LES PRIMERS, ces essences utilisées juste après le

nettoyage, imprègnent quant à eux l’épiderme d’eau, permettant à la crème de jour de mieux faire son travail.

DE DERMALOGICA Primer Skinperfect age smart FPS 30, 74 $

les 22 ml, disponible sur dermalogica.ca

LES BRUMES, l’un de mes soins préférés, sont des

eaux en spray qui réveillent l’éclat de la peau.

D’ESTHERDERM Brume Eau Cellulaire Effet hydra booster

Énergisant, 39 $ les 200 ml, disponible sur beautysense.ca D’ESTHERDERM InCelliun City Spray, 39 $ les 100 ml,

disponible sur beautysense.ca

DE NUXE Brume Tonique Fraîche Very Rose, 24 $ les 200 ml,

disponible à Galerie Beauté de Pharmaprix LES SÉRUMS :

DE LA ROCHE-POSAY Concentré Anti-Rides Renouvelant

Resurfaçant Retinol B3 Serum, 59 $ les 30 ml, disponible en pharmacie DE BIODERMA Pigmentbio C-Concentrate Correcteur de teint

illumine visiblement, 44 $ les 15 ml, disponible sur beautysense.ca POUR LES YEUX : DE CLARINS Concentré zone regard lift-redensifiant Total Eye

Lift, 91 $ les 15 ml, disponible aux comptoirs Clarins

DE FILORGA Stick contour des yeux défatigant express, 45 $

les 12,5 mg, disponible à la Galerie Beauté de Pharmaprix

DE BIODERMA Atoderm Intensive eye, soin 3-en-1, 24,90 $

les 100 ml, disponible en pharmacie

DE L’OCCITANE Gelée Yeux Effet Glacé Aqua Réotier, 34 $ les 25 ml,

disponible sur ca.loccitane.com

Voilà autant de précieux alliés pour préserver notre beauté !

FA L L 2 0 2 0 | C O S M E T I C S M A G . C O M

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S A L U T, B E A U T É

Une touche de séduction COMME TOUT ACCESSOIRE BEAUTÉ les parfums vivent au

rythme des tendances. Cet automne, le ton est donné avec des notes fraîches et lumineuses, l’éclat de l’opulence, des facettes aquatiques et solaires.

La vanille s’ajoute par petites touches. Entre balade charnelle et songe olfactif, vous allez adorer la saison.

QUEL CHOISIR : L’EAU DE TOILETTE OU L’EAU DE PARFUM ?

La première, plus facile à porter, a un sillage plus frais, des notes de tête plus riches mais qui ne tiennent pas toute la journée.

Elle convient généralement aux peaux sensibles.

La deuxième est adorée par les femmes et les hommes de caractère qui aiment laisser une trace prégnante de leur passage.

Chaque note est durable et évolue au fil des heures. Elle se porte par petites doses en un mode séduction qui se déroule à l’infini.

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S A L U T, B E A U T É

P OU R EL LE D’ISSEY MIYAKE Eau de Parfum

Nectar d’Issey Première Fleur, 138 $ les 90 ml, disponible à La Baie DE NARCISO RODRIGUEZ Eau de Parfum Ambrée, 142 $ les 90 ml, disponible à La Baie DE ELIE SAAB Eau de Parfum Essentiel, 142 les 100 ml, disponible à La Baie DE TORY BURCH Extrait de Parfum Knock On Wood, 138 $ les 100 ml, disponible à Sephora DE GUERLAIN Eau de Parfum L’Art et La Matière Iris Torréfié, 309 $ les 75 ml, disponible à Holt Renfrew Ogilvy DE GUERLAIN Eau de Parfum L’Initial, 340 $ les 125 ml, disponible à Holt Renfrew Ogilvy DE CHANEL Eau de Parfum Coco Mademoiselle L’Eau Privé, 146 $ les 100 ml, disponible aux comptoirs Chanel DE MARC JACOBS Eau de Parfum Perfect, 145 $ les 100 ml, disponible à Sephora DE GUCCI Eau de Parfum Gucci Bloom Profumo di Fiori, 170 $ les 100 ml, disponible à Sephora DE GIVENCHY Eau de Parfum Intense L’Interdit, 152 $ les 80 ml.

Disponible à Holt Renfrew Ogilvy DE GIORGIO ARMANI Eau de Parfum My Way, 120 $ les 90 ml, disponible sur armani-beauty.ca DE VALENTINO Eau de Parfum Voce Viva, 165$ les 100 ml, disponible à La Baie DE CHLOÉ Eau de Toilette Rose Tangerine, 110 $ les 50 ml, disponible à Sephora

P OU R L U I DE DOLCE & GABANNA Eau de

Parfum K, 144 $ les 100 ml, disponible à La Baie D’ISSEY MIYAKE Eau de Parfum Fusion D’Issey, 112 $ les 100 ml, disponible à La Baie

VERNIS ET FA N TA I S I E L’AUTOMNE RIME SOUVENT avec des couleurs foncées mais, cette année, aux incontournables noirs, bordeaux ou verts, les ongles ajoutent des nuances. Le truc ? Soit on appose sur chaque ongle une couleur différente de vernis pour créer un camaïeu, soit on choisit une seule couleur et on la décline de sa teinte la plus claire à sa teinte la plus foncée. Hot !

D’ESSIE Vernis à ongles nuance Heart of the

jungle, 9,99 $, disponible à Pharmaprix

DE DIOR Vernis à ongles nuance Nuit 1947,

33 $, disponible aux comptoirs Dior

DE CND VINYLUX Vernis à ongles nuance

Sweet Cider, 12,50 $, disponible en salon

D’OPI Vernis à ongles nuance Suzy talks with

her hands, 13,30 $, disponible sur amazon.ca

DE CHANEL Le Vernis nuance Égérie No 769,

35 $, disponible aux comptoirs Chanel

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Soft Glam LE MAQUILLAGE DE LA SAISON ira à l’essentiel.

Le Soft Glam, ami no 1 de toutes les peaux, se révèle plus sain. Fini le camouflage de l’épiderme !

Des matières fabuleuses le font rayonner. Mais si la simplicité redevient reine, un peu de folie nous est toujours permis !

Dans les looks lumineux cuivrés, les jeux d’ombre et de lumière sont magnifiés par une mise en beauté moderne et féminissime. Magnétisme garanti !

DE GUERLAIN Rouge à lèvres

Rouge G nuance 007, 40 $, disponible aux comptoirs Guerlain 56

DE CHARLOTTE TILBURY Rouge à

lèvres et Fards à joues Pillow Talk nuance Color of dreams, 50 $, disponible à Holt Renfrew Ogilvy DE NARS Quartuor à paupières

The Orgasm, nuance Orgasm, 68 $, disponible à Sephora DE GIVENCHY Le Rouge Deep

Velvet nuance No 35, 49 $, disponible à Holt Renfrew Ogilvy DE BARE ESSENTIALS Mascara et

Gel à sourcils infusé de sérum Strengh & Length, 22$, disponible à Sephora DE CHANEL Eau de Teint Les

Beiges, $85, disponible aux comptoirs Chanel

DE CLARINS Ombre 4 couleurs

nuance 04 Brown Sugar, 46 $, disponible aux comptoirs Clarins DE DIOR Palette 5 Couleurs

Diorshow nuance Nude Dress, 72 $, disponible aux comptoirs Dior C O S M E T I C S M A G . C O M | FA L L 2 0 2 0

INGREDIENT 101

SEED SAVIOURS

GOOD GOURD

Formulated with niacinamide and pumpkin seed extract, this cream calms puffiness and hydrates dry skin while minimizing the appearance of dark circles.

H o w t h e s m a l l b u t m i g h t y p u m p k i n s e e d ’s e x t r a c t c a n g i v e y o u a b r i g h t e r, m o r e b a l a n c e d c o m p l e x i o n

FIRST AID BEAUTY

Eye Duty Niacinamide Brightening Cream, $48, at Sephora

By Lora Grady

Photos: Adobe.

JACK-O-LANTERNS ARE A MUST ON HALLOWEEN, just as essential

as pumpkin pie on Thanksgiving.

And as it turns out, pumpkin seeds are much more than a delightful seasonal snack. Skincare and makeup companies are introducing new formulas that boast balancing and soothing properties courtesy of the gourd seed’s extract.

While other seeds, like chia and grape, have gained fame for their skin-saving benefits, pumpkin seed is most well-known in the dermatology world for slowing the progression of hair loss, says Dr. Sonya Abdulla, dermatologist at Dermatology on Bloor in Toronto. “Cucurbita Pepo [pumpkin] and its seeds are rich in vitamins A, C and E, as well as zinc and omega-3, 6 and phytosterols,” she says, which means pumpkin seeds have antioxidant and anti-inflammatory properties. “The extract also contains alpha-hydroxy acids (AHA) that can stimulate exfoliation.” Just be sure to read the ingredient list, says Dr. Abdulla. “Despite its high zinc

content, pumpkin seed oil ranks highly on the comedogenicity scale and may actually drive acne,” she says. Check to see if it’s pumpkin extract or oil used in the formula of the product.

Pumpkin seed extract is indeed a great source of antioxidants and essential fatty acids, which are super beneficial for maintaining skin health, says Lilli Gordon, founder and CEO of First Aid Beauty. The brand used the ingredient in its Eye Duty Niacinamide Brightening Cream, which sold out not long after its recent launch. Gordon says the non-fragrant extract used in the cream takes on undereye puffiness and over time, by helping regulate blood flow, it diminishes the appearance of dark, blue-toned circles while brightening the skin. She recommends using the cream daily, after cleansing, to reap its full benefits.

So this autumn, grab your pumpkin spice latte and try adding some new products to your routine.

FA L L 2 0 2 0 | C O S M E T I C S M A G . C O M

This mask uses prebiotic oat to improve your skin’s moisture barrier and pumpkin seed extract to balance and soothe your complexion.

AVEENO

Oat Face Mask with Pumpkin Seed Extract, $16, at Shoppers Drug Mart

Using vitamin B5, hyaluronic acid and pumpkin seed extract, this primer smooths skin texture and reduces the appearance of fine lines.

REVLON

PhotoReady Prime Plus Perfecting + Smoothing Makeup + Skincare Primer, $19, at Shoppers Drug Mart 57

Re-Opening Resource Center

#PROWELOVE

COLOUR STORY The Look: Insta Filter IRL Why We Love It: Inspired by Johanna Jaskowska’s Insta filter, this painterly creation using cotton-candy hues is equal parts playful and artistic.

Every ‘Gram grid tells a story and Louzado’s is one we can’t stop retelling! A Toronto-based makeup artist and visual storyteller by trade, Louzardo’s flawless complexions and playful use of colour have us expanding our own beauty arsenal to include more paint pots and bold liners to tell our own bright and colourful tale.

By Stephanie Hicks

THE TALENT:

JOEL LOUZADO @joellouzado

Photos: Instagram.com/JoelLouzado

The Look: True Blue Why We Love It: Wing-tipped liner is made extra modern by trading classic black for this swoon-worthy shade of electric blue.

The Look: Hello! Yellow!

Why We Love It: Louzardo amplifies this metallic smokey eye not only by using a hot pink base but by emphasizing the bold cat-eye tips with a bright yellow outline.

FA L L 2 0 2 0 | CO S M E T I C S M AG . CO M

The Look: Green with Envy Why We Love It: This fierce lid in gemstone-green is a true show stopper, drawing your attention to the eye but not taking away from the subtle freckles placed above the bridge of the nose.

The Look: Peachy Keen Why We Love It: If the jet-black lashes don’t get your attention, the pops of peach will. We love how the hue is carried from the cheekbones up into the corners of the eye.

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