Transmogrify

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CORY UEHARA ¬

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Tis book is dedicated to those who have made this experience possible.

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SELECTED WORKSCORY UEHARA

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CORY UEHARA ¬

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CONTENTS | 3

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FOREWARD

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M-THEORY

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COLONIZING RED

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BOMBAY

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HAWAII NUI

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MLG

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TUNNG

POLAROID

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SORRY!

LOGO INDEX

THIS IS T R A N S M O G R I F Y ¬

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TRANS路MOG路RI路FY卢

..

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. ....

/

transform, esp. in a surprising or magical manner. .. . . .

..

.... . . .

..

. ....

through creativity and experimentation, multiple sources can be transformed into new design.

something new. Like the projects in this book and the finished product that they have come together to create, I believe that

Transmogrify is a collection of completed projects that were once done with but have now come together in this book to become

[ 1 ]

FOREWARD | 3

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/TER THIS IS T R A N S M O G R I F Y

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COLONIZING RED

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TERMFall 2012

INSTRUCTORMegumi Kiyama

PROJECTColonizing Red

COURSE¬

Print 1

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.... . . .

..

. ....

deliberately modifying a planet, moon, or other body and its atmoing promotional pieces for the event.

sphere, temperature and surface topography .

APPROACHColonizing Red focused on terraforming, a hypothetical process of

BRIEFThe assignment was to create a conference topic, produc-

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MAJOR LEAGUE GAMING

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TERMFall 2012

INSTRUCTORTom McNulty

PROJECTMLG

COURSE¬

Identity Design 2

..

. ....

nationally known sports venue. .... . . .

fans and competitors around the globe. The design focused on balancing classic sports design with influences of modern technology.

system, and standards manual for a nationally and inter..

APPROACHMLG is the world’s largest eSports organization, drawing millions of

BRIEFThe assignment was to create a new identity, application

MLG | 2 [ 3 ] 4 5

SECTION 1

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MLG | 2 [ 3 ] 4 5

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MLG | 2 [ 3 ] 4 5

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TUNNG

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PROJECTTunng

COURSE¬

Graphic Design 2

..

INSTRUCTOR¬

. ....

/

.. . . .

Amdrew Johnson

TERMFall 2011

..

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electronic - using textures and graphical elements.

completely different styles of music - classical folk and whimsical .... . . .

p os te r f or a e x i s ti ng b a nd of our c h o o s i n g . ..

APPROACHThe aim of this project was to mirror Tunng’s ability to combine two

BRIEFThe a s s i gnm e nt wa s to r e d e s i gn a n L P r e c o r d an d a to u r

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TUNNG | 3

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SECTION 2

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M-THEORY

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TERMSpring 2012

INSTRUCTORAirel Grey

PROJECTM-Theory

COURSE¬

Type 03

.... . . .

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. ....

new world of vibrancy as it goes deeper and deeper into the 11 dimensions.

the 11 dimensions. The book loses a sense of reality and slips into a whole sisting of a cardset of paperstock and a book. ..

APPROACHWith the concept of String Theory, the promotion packet is a trip through

BRIEFThe assignment was to create a paper promotion con-

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M-THEORY | 3

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HAWAII NUI

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TERMSpring 2012

INSTRUCTORChristine George

PROJECTHawaii Nui

COURSE¬

Package Design 3

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the classic and iconic images that Hawai’i is loved and known for.

2007. The redesign for Hawai’i Nui’s products drew inspiration from .... . . .

sign a new visual system for their products. ..

APPROACHHawai’i Nui is a brewery located in Hilo, Hawaii. It was founded in

BRIEFThe assignment was to find an existing brewery and rede-

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SORRY!

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TERMSpring 2012

INSTRUCTORChristine George

PROJECTSorry!

COURSE¬

Package Design 3

..

. ....

many unique and distinct characteristics.

spired by the steampunk style, which is easily recognized by its .... . . .

be marketed as a limited edition. ..

APPROACHSorry! is a game of revenge. This limited edition of Sorry! was in-

BRIEFThe assignment was to redesign an existing board game to

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SECTION 2

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POLAROID

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PROJECTPolaroid

COURSE¬

Print 02

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/

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INSTRUCTOREszter Clark

TERMSpring 2013

.... . . .

..

. ....

instant gratification that Polaroid’s instant film is known for.

The catalog created for this assignment plays off of the experience of the ..

relaunch of an existing brand.

APPROACHPolaroid is a highly a recognizable company in the photography world.

BRIEFThe assignment was to create a marketing catalog for the

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POLAROID | 4 5

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BOMBAY

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TERMSpring 2013

INSTRUCTORTom McNulty

PROJECTBombay

COURSE¬

Package Design 4

. ....

ish Raj, the rejuvenated design was inspired by the gin’s British roots. ..

its current status in the marketplace. .... . . .

though its name was inspired by its popularity in India during the Britnate its current packaging label and in turn rejuvenating ..

APPROACHBombay Sapphire is a brand of British gin first launched in 1987. Al-

BRIEFThe assignment was to take an existing liquor and rejuve-

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BOMBAY

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ABERRATION

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TERMSpring 2013

INSTRUCTORAriel Grey

PROJECTAberration

COURSE¬

Type 04

..

. ....

more interesting design. .... . . .

not errors to be fixed in design, but could in fact be used to inspire

conference that we create, including a poster, an experimental book, and a conference brochure. ..

APPROACHAberration explores the possibility that mistakes or imperfections are

BRIEFThe assignment was to create a promotional pack for a

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LOGO INDEX

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TERMVarious

INSTRUCTORVarious

PROJECTVarious

COURSE¬

Various

BRIEF¬

..

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them to convey their story and connect with their audience.

To develop a cohesive visual Identity for a brand in order for

APPROACH¬

have been already shown in the project section from which they came.

the Academy of Art University in San Francisco.o. Most of these logos

The logos that follow were created throughout my last four years at

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LOGO INDEX | 6

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THANK YOU |

/TY THANK YOU

TO MY FAMILY

9

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For their encouragement, support, and unconditional Love.

Dad, Mom, Jenny, Alex. Scooby, Kiki, Grandma, Aunty Tammy, Uncle Keith, Nashya, Nathaniel and Timmy.

TO MY PARTNER IN CRIME Thank you for being my biggest fan. And bringing out the best in me.

Alyssa Shimoda.

TO MY FRIENDS For listening to me and cheering me on.

Paul McWilliams, Matt Leong, Mike Yee, Andrew White, Michael Tawata, Pooky, Shimoda Family, AAU Family .

TO THE A TEAM Thank you for all the impromptu critiques and feedback. And yes the answer is “7!”.

Javier Garcia, Eszter Clark, Anna Hurley, Lisa Engler, Richard Eriksson and Stephanie Shelar, TO MY INSTRUCTORS Mary Scott, Eszter Clark, Ariel Grey, Thomas McNulty, Andrew Johnson, Christine George, Megumi Kiyama and Andrea Pimentel.

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PRODUCTION NOTES |

/SPECS

Fall 2013

TERM¬

Cory Uehara

DESIGNER¬

Adobe CS6

SOFTWARE¬

Transmography

TITLE¬

BFA Portfolio

COURSE¬

8 x 11.25

SIZE¬

Cory Uehara

PHOTOGRAPHY¬

Giant Horse

PRINTER¬

Mary Scott

INSTRUCTOR¬

10 11

BINDERY¬

PAPER¬

9

SECTION ¬

The Key

Finch 100LB Text

8

TYPEFACE¬

PRODUCTION NOTES

Akkurat, TStar Pro

Copyright © 2013 Cory Uehara All rights reserved. no portion of this publication may be reproduced, stored in a retrieval system or transmitted in any form as well as by any means electronic, mechanical, photocopying, recording, or otherwise without written permission of Cory Uehara.

Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 Cory Uehara Graphic Designer Phone 808 457-8076 Email coryuehara@gmail.com

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