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CORY UEHARA ¬

DESIGN PORTFOLIO

TRANSMOGRIFY |


Tis book is dedicated to those who have made this experience possible.

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TRANSMOGRIFY

/_DURATION

SELECTED WORKS¬ CORY UEHARA


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CORY UEHARA ¬

DESIGN PORTFOLIO

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1

2

CONTENTS | 3

4 5

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7

SECTION ¬

/CON

FOREWARD

01¬

M-THEORY

05¬

COLONIZING RED

02¬

BOMBAY

09¬

HAWAII NUI

06¬

MLG

03¬

11

04¬

08¬

10

TUNNG

POLAROID

9

07¬

11¬

8

SORRY!

LOGO INDEX

THIS IS T R A N S M O G R I F Y ¬

ABERRATION

10¬

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TRANSMOGRIFY

TRANS路MOG路RI路FY卢

..

.... . . .

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. ....

/

transform, esp. in a surprising or magical manner. .. . . .

..

.... . . .

..

. ....

through creativity and experimentation, multiple sources can be transformed into new design.

something new. Like the projects in this book and the finished product that they have come together to create, I believe that

Transmogrify is a collection of completed projects that were once done with but have now come together in this book to become


[ 1 ]

FOREWARD | 3

4 5

6

SECTION ¬ 2

/TER THIS IS T R A N S M O G R I F Y

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02

COLONIZING RED

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..

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/

.. . . .

TERM¬ Fall 2012

INSTRUCTOR¬ Megumi Kiyama

PROJECT¬ Colonizing Red

COURSE¬

Print 1

..

.... . . .

..

. ....

deliberately modifying a planet, moon, or other body and its atmoing promotional pieces for the event.

sphere, temperature and surface topography .

APPROACH¬ Colonizing Red focused on terraforming, a hypothetical process of

BRIEF¬ The assignment was to create a conference topic, produc-


1 [ 2 ] 3 4 5

COLONIZING RED |

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SECTION ¬ 10

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CORY UEHARA ¬

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COLONIZING RED | 6

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SECTION ¬ 10

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1 [ 2 ] 3 4 5

COLONIZING RED | 6

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SECTION ¬ 10

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COLONIZING RED | 6

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DESIGN PORTFOLIO

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1 [ 2 ] 3 4 5

COLONIZING RED | 6

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SECTION ¬ 10

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1 [ 2 ] 3 4 5

COLONIZING RED | 6

7

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SECTION ¬ 10

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1 [ 2 ] 3 4 5

COLONIZING RED | 6

7

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SECTION ¬ 10

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03

MAJOR LEAGUE GAMING

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.... . . .

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/

.. . . .

TERM¬ Fall 2012

INSTRUCTOR¬ Tom McNulty

PROJECT¬ MLG

COURSE¬

Identity Design 2

..

. ....

nationally known sports venue. .... . . .

fans and competitors around the globe. The design focused on balancing classic sports design with influences of modern technology.

system, and standards manual for a nationally and inter..

APPROACH¬ MLG is the world’s largest eSports organization, drawing millions of

BRIEF¬ The assignment was to create a new identity, application


MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

/GAME THIS PAGE IS A OPENER.

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7

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CORY UEHARA ¬

DESIGN PORTFOLIO

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MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

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DESIGN PORTFOLIO

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MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

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7

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9

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MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

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7

8

9

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11

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MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

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7

8

9

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11

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CORY UEHARA ¬

DESIGN PORTFOLIO

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MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

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CORY UEHARA ¬

DESIGN PORTFOLIO

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MLG | 2 [ 3 ] 4 5

SECTION ¬ 1

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04

TUNNG

..

.... . . .

PROJECT¬ Tunng

COURSE¬

Graphic Design 2

..

INSTRUCTOR¬

. ....

/

.. . . .

Amdrew Johnson

TERM¬ Fall 2011

..

. ....

electronic - using textures and graphical elements.

completely different styles of music - classical folk and whimsical .... . . .

p os te r f or a e x i s ti ng b a nd of our c h o o s i n g . ..

APPROACH¬ The aim of this project was to mirror Tunng’s ability to combine two

BRIEF¬ The a s s i gnm e nt wa s to r e d e s i gn a n L P r e c o r d an d a to u r


1

TUNNG | 3

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SECTION ¬ 2

/LAND THIS PAGE IS A OPENER.

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DESIGN PORTFOLIO

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TUNNG | 3

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SECTION ¬ 2

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TUNNG | 3

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SECTION ¬ 2

5

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TUNNG | 3

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SECTION ¬ 2

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05

M-THEORY

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/

.. . . .

TERM¬ Spring 2012

INSTRUCTOR¬ Airel Grey

PROJECT¬ M-Theory

COURSE¬

Type 03

.... . . .

..

. ....

new world of vibrancy as it goes deeper and deeper into the 11 dimensions.

the 11 dimensions. The book loses a sense of reality and slips into a whole sisting of a cardset of paperstock and a book. ..

APPROACH¬ With the concept of String Theory, the promotion packet is a trip through

BRIEF¬ The assignment was to create a paper promotion con-


1

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M-THEORY | 3

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4 [ 5 ] 6

SECTION ¬ 7

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9

10

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M-THEORY | 3

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SECTION ¬ 7

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DESIGN PORTFOLIO

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M-THEORY | 3

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SECTION ¬ 7

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0 12

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M-THEORY | 3

4 [ 5 ] 6

SECTION ¬ 7

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CORY UEHARA ¬

DESIGN PORTFOLIO

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1

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M-THEORY | 3

4 [ 5 ] 6

SECTION ¬ 7

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M-THEORY | 3

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SECTION ¬ 7

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06

HAWAII NUI

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/

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TERM¬ Spring 2012

INSTRUCTOR¬ Christine George

PROJECT¬ Hawaii Nui

COURSE¬

Package Design 3

..

. ....

the classic and iconic images that Hawai’i is loved and known for.

2007. The redesign for Hawai’i Nui’s products drew inspiration from .... . . .

sign a new visual system for their products. ..

APPROACH¬ Hawai’i Nui is a brewery located in Hilo, Hawaii. It was founded in

BRIEF¬ The assignment was to find an existing brewery and rede-


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HAWAII NUI | [ 6 ] 7

SECTION ¬ 4 5

/BREW THIS PAGE IS A OPENER.

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DESIGN PORTFOLIO

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1 2 3

HAWAII NUI | [ 6 ] 7

SECTION ¬ 4 5

8

9

10

11

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CORY UEHARA ¬

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CORY UEHARA ¬

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1 2 3

HAWAII NUI | [ 6 ] 7

SECTION ¬ 4 5

8

9

10

11

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CORY UEHARA ¬

DESIGN PORTFOLIO

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07

SORRY!

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/

.. . . .

TERM¬ Spring 2012

INSTRUCTOR¬ Christine George

PROJECT¬ Sorry!

COURSE¬

Package Design 3

..

. ....

many unique and distinct characteristics.

spired by the steampunk style, which is easily recognized by its .... . . .

be marketed as a limited edition. ..

APPROACH¬ Sorry! is a game of revenge. This limited edition of Sorry! was in-

BRIEF¬ The assignment was to redesign an existing board game to


1

SORRY! | 3

4 5 6

SECTION ¬ 2

/REV THIS PAGE IS A OPENER.

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9

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SORRY! | 3

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SECTION ¬ 2

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9

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DESIGN PORTFOLIO

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SORRY! | 3

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SECTION ¬ 2

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SORRY! | 3

4 5 6

SECTION ¬ 2

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10

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08

POLAROID

..

.... . . .

PROJECT¬ Polaroid

COURSE¬

Print 02

..

. ....

/

.. . . .

INSTRUCTOR¬ Eszter Clark

TERM¬ Spring 2013

.... . . .

..

. ....

instant gratification that Polaroid’s instant film is known for.

The catalog created for this assignment plays off of the experience of the ..

relaunch of an existing brand.

APPROACH¬ Polaroid is a highly a recognizable company in the photography world.

BRIEF¬ The assignment was to create a marketing catalog for the


1 2 3

POLAROID | 4 5

6

7

SECTION ¬

/INSTA THIS PAGE IS A OPENER.

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10

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1 2 3

POLAROID | 4 5

6

7

SECTION ¬ [ 8 ] 9

10

11

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1 2 3

POLAROID | 4 5

6

7

SECTION ¬ [ 8 ] 9

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11

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1 2 3

POLAROID | 4 5

6

7

SECTION ¬ [ 8 ] 9

10

11

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DESIGN PORTFOLIO

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1 2 3

POLAROID | 4 5

6

7

SECTION ¬ [ 8 ] 9

10

11

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CORY UEHARA ¬

DESIGN PORTFOLIO

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09

BOMBAY

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.... . . .

..

. ....

/

.. . . .

TERM¬ Spring 2013

INSTRUCTOR¬ Tom McNulty

PROJECT¬ Bombay

COURSE¬

Package Design 4

. ....

ish Raj, the rejuvenated design was inspired by the gin’s British roots. ..

its current status in the marketplace. .... . . .

though its name was inspired by its popularity in India during the Britnate its current packaging label and in turn rejuvenating ..

APPROACH¬ Bombay Sapphire is a brand of British gin first launched in 1987. Al-

BRIEF¬ The assignment was to take an existing liquor and rejuve-


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6

7 8

SECTION ¬

1 2 3

BOMBAY

/GIN THIS PAGE IS A OPENER.

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DESIGN PORTFOLIO

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| 4 5

6

7 8

SECTION ¬

1 2 3

BOMBAY [ 9 ] 10

11

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| 4 5

6

7 8

SECTION ¬

1 2 3

BOMBAY [ 9 ] 10

11

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10

ABERRATION

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.... . . .

..

. ....

/

.. . . .

TERM¬ Spring 2013

INSTRUCTOR¬ Ariel Grey

PROJECT¬ Aberration

COURSE¬

Type 04

..

. ....

more interesting design. .... . . .

not errors to be fixed in design, but could in fact be used to inspire

conference that we create, including a poster, an experimental book, and a conference brochure. ..

APPROACH¬ Aberration explores the possibility that mistakes or imperfections are

BRIEF¬ The assignment was to create a promotional pack for a


1 2 3

6

7 8

SECTION ¬

4 5

ABERRATION |

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1 2 3

6

7 8

SECTION ¬

4 5

ABERRATION | 9

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6

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SECTION ¬

4 5

ABERRATION | 9

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6

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SECTION ¬

4 5

ABERRATION | 9

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6

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SECTION ¬

4 5

ABERRATION | 9

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SECTION ¬

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ABERRATION | 9

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LOGO INDEX

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/

.. . . .

TERM¬ Various

INSTRUCTOR¬ Various

PROJECT¬ Various

COURSE¬

Various

BRIEF¬

..

.... . . .

..

. ....

them to convey their story and connect with their audience.

To develop a cohesive visual Identity for a brand in order for

APPROACH¬

have been already shown in the project section from which they came.

the Academy of Art University in San Francisco.o. Most of these logos

The logos that follow were created throughout my last four years at


1 2 3

LOGO INDEX | 6

7 8

SECTION ¬ 4 5

/MARK THIS PAGE IS A OPENER.

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10

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1 2 3

LOGO INDEX | 6

7 8

SECTION ¬ 4 5

9

10

[ 11 ]

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CORY UEHARA ¬

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1 2 3

LOGO INDEX | 6

7 8

SECTION ¬ 4 5

9

10

[ 11 ]

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CORY UEHARA ¬

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1 2 3

LOGO INDEX | 6

7 8

SECTION ¬ 4 5

9

10

[ 11 ]

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CORY UEHARA ¬

DESIGN PORTFOLIO

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1 2 3

LOGO INDEX | 6

7 8

SECTION ¬ 4 5

9

10

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CORY UEHARA ¬

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6

7

8

SECTION ¬

1 2 3 4 5

THANK YOU |

/TY THANK YOU

TO MY FAMILY

9

10 11

For their encouragement, support, and unconditional Love. Dad, Mom, Jenny, Alex. Scooby, Kiki, Grandma, Aunty Tammy, Uncle Keith, Nashya, Nathaniel and Timmy. TO MY PARTNER IN CRIME Thank you for being my biggest fan. And bringing out the best in me. Alyssa Shimoda. TO MY FRIENDS For listening to me and cheering me on. Paul McWilliams, Matt Leong, Mike Yee, Andrew White, Michael Tawata, Pooky, Shimoda Family, AAU Family . TO THE A TEAM Thank you for all the impromptu critiques and feedback. And yes the answer is “7!”. Javier Garcia, Eszter Clark, Anna Hurley, Lisa Engler, Richard Eriksson and Stephanie Shelar, TO MY INSTRUCTORS Mary Scott, Eszter Clark, Ariel Grey, Thomas McNulty, Andrew Johnson, Christine George, Megumi Kiyama and Andrea Pimentel.

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CORY UEHARA ¬

DESIGN PORTFOLIO

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PRODUCTION NOTES |

/SPECS

Fall 2013

TERM¬

Cory Uehara

DESIGNER¬

Adobe CS6

SOFTWARE¬

Transmography

TITLE¬

BFA Portfolio

COURSE¬

8 x 11.25

SIZE¬

Cory Uehara

PHOTOGRAPHY¬

Giant Horse

PRINTER¬

Mary Scott

INSTRUCTOR¬

10 11

BINDERY¬

PAPER¬

9

SECTION ¬

The Key

Finch 100LB Text

8

TYPEFACE¬

PRODUCTION NOTES

Akkurat, TStar Pro

Copyright © 2013 Cory Uehara All rights reserved. no portion of this publication may be reproduced, stored in a retrieval system or transmitted in any form as well as by any means electronic, mechanical, photocopying, recording, or otherwise without written permission of Cory Uehara. Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 Cory Uehara Graphic Designer Phone 808 457-8076 Email coryuehara@gmail.com

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Transmogrify