MARKETING PLAN OF ACTION
PREPARED FOR PROPERTY ADDRESS
Prior to Property Going On the Market, We Will:
Review intricacies of the current market
Determine if Pinnacle (home prep at no cost to you until closing) should be considered
Determine if Pinnacle Forward (unlocking home equity to buy another home) should be considered
Review timeline for selling your home
Verify town assessment information, building permit status, private/public utility availability
Verify ownership information and any power of aorney, trust or estate documents needed
Consult with HomeServices Insurance (our in-house insurance company) for Clue
Report and Flood Certification, as needed
Thorough walk-through and investigation of property
Provide comprehensive pricing and market update strategy, including Market
Reports, Property Watch, and Local, Regional, National & International Market Trends
Make recommendations for interior/exterior staging, dependent on market
conditions
Provide contractor/vendor recommendations as needed
Discuss possible pre-listing inspection or home inspection process
Guide you through understanding and completing required paperwork
Discuss process, pet protocol, and your comfort level re: Virtual and In-Person
Showings and Open Houses
Within the First 24 Hours Property is On the Market, We Will:
Post property on MLS with custom remarks, feature sheet, disclosures and all
pertinent information
Configure ShowingTime for showing confirmations or notifications (text, email or phone as you prefer)
Configure ShowingTime to request feedback from agents showing the property
NOTE not all agents will provide feedback)
Order sign(s) for installation on property
Place lockbox on property
Send E-card to targeted real estate agents who have listed or sold similar properties, or shown similar listings of ours
Create YouTube video with property photos
Create custom property micro-site, with the ability for buyers to make an oer online
Purchase property address domain name which will direct to custom property
micro-site
Create custom ad copy for online and print publications
Post property on all of my social media channels
Begin digital listing ads across major websites and social media channels
Send property information to national & international real estate websites including:
bhhsNEproperties com
bhhsHudsonValley com
bhhsNYproperties.com
berkshirehathawayhs com
Realtor com
Zillow com
Trulia.com
Homefinder com
Throughout Active Listing Period, We Will:
Send Just Listed mailing to neighborhood and/or target market buyers
Host extraordinary open houses with custom invites
Set up specialized advertising for property CUSTOMIZE as needed for things such as lakefront, riverfront, equestrian, antique, etc)
Send emails to potential buyers and agents re: new listing, price adjustments and open houses
Promote property to our relocation buyers
Send you, the seller, weekly activity reports showing the number of web hits
on the property and other marketing activities
Provide weekly feedback from showings, if received
Create custom communication schedule with you, to your satisfaction
Present all oers, and make recommendations on multiple and counteroer
strategies
Discuss strategies and nuances of escalation clauses, “love leers”, seller
concessions, appraisal and other contingencies
Consult Prosperity Home Loans (in-house mortgage company) for any
mortgage-related questions on oers received
Discuss alternative options if market does not respond as expected
Once Buyer is Found, We Will:
Set expectations with you and ensure you understand the sales process
Communicate clearly and consistently with you
Coordinate home inspection schedules
Negotiate inspection issues, if applicable
Assist with ordering HOA documents, if applicable
Assist with geing estimates, if needed
Aend appraisal and provide appraiser with comps and relevant information
Communicate with lender, aorneys, and buyer’s agent
Monitor deadlines in contract
Resolve issues that arrive throughout the transaction
Send you an invitation to LiveEasy Concierge, for all your move-related tasks such as
utilities, insurance, address changes, movers, etc
Coordinate pre-closing walk through and set reasonable expectations for all parties
Aend closing with you to finalize the transaction, if applicable
Arrange handing over of keys
After Closing, We Will:
Send you our five-star survey request
Continue to be a resource for all real estate related maers
Provide recommendations for vendors/contractors needed in the future
Provide regular Market or Neighborhood Reports to keep you in tune with market
conditions
Stay in touch with you You will be our Client For Life and we will be there as your
FOREVER Agent!