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By Brianna Ballisteri Staff Writer
Revlon Run/Walk attracts the citizens of Los Angeles to gather for the cure to breast cancer. Poets Carol Davis and CarolMuske Dukes hold a reading of their poetry at SMC Visit thecorsaironline.com for more online stories
Corsair www.thecorsaironline.com
Wednesday, May 11, 2011
Student hitches freedom ride
Online Exclusives
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Womens team to battle for state title in Fresno
STATE
As part of PBS ’s American Experience, the interactive Student Freedom Ride is currently on the road as a moving classroom with a focus on civil rights, and Carla Orendorff, one of Santa Monica College ’s own, is one of the participants. The trip will chronicle the journey that the original riders took in 1961, and will serve as a moving classroom for students, according to PBS ’s website. Orendorff was ecstatic when she discovered she had been selected to participate in the ten -day journey —May 6 through May 16. “I ’ve always had a passion for civil rights, ” Orendorff said. Orendorff and her fellow Freedom Riders have spent some time with Stanley Nelson, director of the Student Freedom Ride ’s accompanying lms (Wounded Knee, The Murder of Emmett Till). “It ’s like a dream to be able to talk to the lmmaker afterwards, ” said Orendorff, who aspires to be a documentary lmmaker herself. Since 2008, Orendorff has been the Youth Program
By Miles Arnold Sports Editor
Paul Alvarez Contributor Above: From left to right: Jutta Collet, Katerina Mozolyuk, Criss Rodriguez, Krystal Hansard, Gwendolyn Kauffman, and Hanna Sacher. Left: Gwendolyn Kauffman bumps fists with her coach during the introductory portion of the game.
[See Ride, page 2]
George Mikhail Corsair
Volume C, Issue 25
Less than a week after SMC ’s Katerina Mozolyuk and Grossmont College ’s Jasmine Ortiz squared off in a three hour match in Ojai, the two were once again paired for Wednesday ’s third round playoff match at Reed Park that saw SMC pull out another impressive playoff victory to advance on to the State Championships in Fresno on May 12. In Fresno, the Corsairs will be taking on Sierra College at the Sierra Sport and Racquet Club for the State Team Championship for the first time ever. Last year, the Corsairs were sent out of the playoffs one round shy of the State Championships. After a tumultuous weekend of matches in Ojai and a midweek afternoon playoffs match, the team is pretty worn down and Coach Richard Goldenson doesn ’t want to over exhaust his team before State. “We ’ve been taking it easy this week, ” said Goldenson, “We ’ve only got six players and we don ’t want to push them too hard
[See Tennis, page 10]
SMC brand to get facelift SMC contracts brand experts AdamsMorioka to give the visual SMC brand a competitive edge in hard economic times. By Jonathan Bue Editor-in-Chief
Jennifer Martinez Corsair Different Santa Monica College merchandise currently available at the student store. The school plans to overhaul its visual identity in the future.
Ask anyone to name a brand and they can probably rattle off a few dozen. Companies such as Apple, McDonalds, and Nike, as well schools like UCLA and USC are household names; so, Santa Monica College is working to gain the
same name recognition with its brand. The Santa Monica Community College Board of Trustees recently approved a contract with AdamsMorioka, an internationally recognized design rm, to increase the school ’s overall brand value. The project, which is expected to cost $110 thousand, will consist of ve phases in dual parts, the rst of which is projected to last about three months and be ready for the start of the fall semester. This involves identifying the college ’s current brand and creating strategies as well as a “cohesive visual
identity system. ” The second part of the project would involve applying that visual identity to signage, digital media, and other efforts such as The Broad Stage, KCRW, Emeritus College, and ve construction projects currently in development. In an increasingly competitive market for international and out-of-state students, name and visual identity has become a more vital source of income for schools in the midst of the looming state budget cuts, and while SMC already enjoys a certain amount of
[See Brand, page 2]