SMC Corsair Advertising Guide: Fall 2010

The Santa Monica College

Corsair newspaper

Fall 2010

Advertising Guide

Corsair Advertising Box 303 1900 Pico Blvd.

Santa Monica, CA 90405

Advertise your...

Product

You’ve got what our readers need... now you’ve just gotta get it to them! Bring them to you with an enticing ad for your business.

Service

You do it so much better... help our readers discover the joy of leaving it up to the pros by placing an ad where they’ll be sure to see it.

Event

Sale? We LOVE discounts! Happy Hour? We LOVE parties!

Protest? We LOVE rallies! Let the Corsair community know what’s goin’ on in the rest of the community.

Cause

Whether you’re researching the causes of Acute Adorability in babies, or saving moose from Tickly Antler Syndrome (or, you know, something more urgent), our readers want to know. Tell them all about it in your ad, and let’s all save the world together!

Coupon

There’s no better way to see your advertisement at work than by getting written proof that your Corsair appearance brought in customers... and there’s no better way to get a Corsair reader into your business than by offering a discount! Okay, you could try appealing to their principles, too, but seriously, coupons rock.

Production Schedule

Issue 1 Ad Deadline: 9/03 Publication: 9/08 Issue 2 Ad Deadline: 9/10 Publication: 9/15 Issue 3 Ad Deadline: 9/17 Publication: 9/22 Issue 4 Ad Deadline: 9/24 Publication: 9/29 Issue 5 Ad Deadline: 10/01 Publication: 10/06 Issue 6 Ad Deadline: 10/08 Publication: 10/13 Issue 7 Ad Deadline: 10/15 Publication: 10/20 Issue 8 Ad Deadline: 10/22 Publication: 10/27 Issue 9 Ad Deadline: 10/29 Publication: 11/03 Issue 10 Ad Deadline: 11/05 Publication: 11/10 Issue 11 Ad Deadline: 11/12 Publication: 11/17 Issue 12 Ad Deadline: 11/19 Publication: 11/24 Issue 13 Ad Deadline: 11/26 Publication: 12/01 Issue 14 Ad Deadline: 12/03 Publication: 12/08

Friday: Articles, Photos, and Ads due Tuesday: Production Wednesday: Distribution, next week’s Insertion Orders due

The Corsair Santa Monica College is the premier community college in Southern California with a student population of over 30,000.

The Corsair newspaper was established in 1929. Since then, it has expanded to a weekly press run of 4,000 copies, which are distributed (and then re-distributed) to an estimated 10,000 students, alumni, faculty, staff, and community members.

Additionally, the paper’s online presence at TheCorsairOnline.com is gaining momentum with a loyal and growing fanbase, averaging 3,000 page views per week. New features, including an interactive version of the most recent print publication and a weekly newsletter to our site subscribers, create multiple venues for reaching our unique audience.

Print Advertising Full Page: Single Insertion: Four or More: Half Semester (7): Full Semester (14): Full Year (28):

Half-Page: Single Insertion: Four or More: Half Semester (7): Full Semester (14): Full Year (28):

10.37 in w x 17 in h $990 $890 ea ($3560 & up) $790 ea ($5530) $695 ea ($9730) $595 ea ($16660) 10.37 in w x 8.5 in h 5.185 in w x 17 in h $660 $595 ea ($2380 & up) $530 ea ($3710) $460 ea ($6440) $395 ea ($11060)

10.37 in w x 4.25 in h 5.185 in w x 8.5 in h Quarter-Page: 2.593 in w x 17 in h Single Insertion: $330 Four or More: $300 ea ($1200 & up) Half Semester (7): $265 ea ($1855) Full Semester (14): $230 ea ($3220) Full Year (28): $200 ea ($5600)

Eighth-Page: Single Insertion: Four or More: Half Semester (7): Full Semester (14): Full Year (28):

10.37 in w x 2.125 in h 5.185 in w x 4.25 in h 2.593 in w x 8.5 in h $220 $200 ea ($800 & up) $175 ea ($1225) $155 ea ($2170) $130 ea ($3640)

Ad Copy: PDF, JPEG, TIFF CMYK or Grayscale colorspace Print resolution of 300 dpi or higher Add $300 per insertion for printing color advertisements.

Discounts do not apply to color fee.

If you have any questions, please contact our Advertising Manag or (310) 621-6778. We are excited to promote your business to o

Online Advertising Ad:

Rectangle 300 px w x 250 px h Banner 486 px w x 60 px h Skyscraper 160 px w x 600 px h

Static: Dynamic: †

$7 CPM† $10 CPM†

CPM: Cost Per Mille (1,000 impressions)

SponsorShip: One Week: Half Semester (7 wks): Full Semester (14 wks): Full Year (28 wks):

200 px w x 100 px h $100 ea $90 ea $80 ea $70 ea

($630) ($1120) ($1960)

Logo is incorporated into the masthead for all pages in the sponsored section, and a text link is provided in the right column.

Digi-Print Packages: Add online advertising to any print package for 50% off the CPM, or 25% off Sponsorship.

Ad Creative: Static: JPEG, GIF, PNG Dynamic: SWF (Flash) or HTML RGB colorspace Screen resolution of 72 ppi Less than 50 kb in size Click Through: Please include the URL to which the advertisement link should point. If you do not have a website, landing pages can be created and hosted by The Corsair; call or email for rates and details.

Classes and campus clubs receive a 50% discount.

Non-profit organizations receive a 25% discount.

All ads must be pre-paid via check made out to The Corsair no later than one week prior to publication

Classified ads are handled via the Daily Bruin. www.dailybruin.com/advertise/classifieds (310) 825-2221

ger, Teresa Raschilla, at corsair.admanager@gmail.com, our readers, and are happy to help you!

Submission Guidelines Insertion Order and check payment are due on Wednesday for the following week’s publication.

Ad copy and camera-ready artwork must be submitted for consideration no later than noon on the Friday before production, five days before the publication date. Please send Insertion Order prior to supplying ad copy.

Ads may be submitted by email or on CD. Please mail to: Corsair Advertising, Box 303, 1900 Pico Blvd, Santa Monica, CA 90405 All ads are subject to approval of the Advertising Manager and the Corsair staff. An ad is not considered accepted by The Corsair until it is published.

Before submitting, check the following: • Convert text to outlines or objects to preserve fonts • Ensure size, orientation, and resolution are correct • Ensure all graphic elements are PDF compatible (no error message when you create PDF) The Corsair is not responsible for errors when a proof has been approved by the advertiser, or camera-ready copy has been supplied by the advertiser. Liability is limited to a full refund of the paid cost of the advertising.

Advertisers wishing to cancel an ad must do so by noon on the Friday before production. If an ad has not been cancelled and new ad copy has not been received before the deadline, the most recent ad copy will be used.

Placement and page position are not guaranteed.

All advertising which does not otherwise contain identification must include a line identifying the advertiser.

All political ads (including from campus organizations) must be labeled as such, must identify sponsor and must carry information required by law or regulation.

Required text and legal disclaimers must be size 10+ font.