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Cult

Celebrating 20 years


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2 Cult following. Celebrating 20 years of design.

Cult. Design first.

This year, we celebrate a major milestone – our landmark 20th year in business.

design objects, soft furnishings and modular kitchens, bathrooms and storage.

Two decades ago, we joined the local design scene as Corporate Culture - with just four staff promoting two brands out of our Chippendale showroom.

We proudly work with the best Australasian interior designers, architects and stylists to deliver our designs into projects in all categories, from award-winning restaurants and bars, to the nicest private homes and the slickest offices, retail stores and public spaces.

Twenty years on, our offering has organically grown from showroom destination to full-service design house - rebranding to Cult along the way to better reflect who we have become, including import, export, manufacture, retail, wholesale, creative direction, education and advocacy. Â We started Cult with just two Danish brands; now we exclusively import over 35 of the best design brands from seven key markets around the world, from furniture to lighting,

Our team has grown from four to 56, working across six locations including Sydney, Melbourne, Brisbane, Auckland, Singapore, and our own monobrand HAY store in Sydney’s Surry Hills. We also have a wide distributor and retailer network, ensuring the brands we import are available in all corners of the markets we service.


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We fiercely campaign for the education and advocacy of authentic design in Australasia, supporting leading awards programmes and events that celebrate the best in practice. We also passionately support local educational institutions to ensure the designers of the future understand the importance of craftsmanship, authenticity and good design. After twenty years of importing and cultivating an authentic design culture in Australia, we take on a new challenge and look outwards with the launch of NAU - our own brand of furniture and lighting designed by a collective of Australia’s most talented and spirited designers. Following a series of global launches, NAU is distributed in four international markets with manufacturing hubs in Australia, Japan and Denmark.

Richard Munao Cult Founder & Director

Join us as we celebrate twenty years in design, with the expansion of our flagship Sydney showroom – the hub of Cult where the company was founded in 1997 – and welcome new international brands to the Cult offering and continue to grow NAU with new designers and products and global distributors. Thank you for sharing our journey to date and enjoy our Cult 20 Look Book; a creative resource showcasing our favourite designs across our brand collections. We look forward to many more years of great design.

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20 Years Cult.

24 Brands.

Anglepoise Type 75 desk lamp Paul Smith - Edition 3 Kenneth Grange, 2004

Cappellini Revolving Cabinet Shiro Kuramata, 1970

Carl Hansen & Son Wishbone chair Hans J. Wegner, 1949

Design Letters Television Tray Design Letters Studio

Lightyears Caravaggio floor lamp Cecilie Manz, 2008

Louis Poulsen PH 5 pendant Poul Henningsen, 1958

Magis Sam Son Konstatin Grcic, 2015

Mater Bowl table Ayush Kasliwal, 2014

Nanimarquina Do-Lo-Rez Ron Arad, 2009

Erik Jørgensen Corona Classic Poul M. Volther, 1964

Extremis Sol+Luna Borealis lounge bed Dirk Wynants, 2016

Republic of Fritz Hansen Swan chair Arne Jacobsen, 1958

Montana Dream cabinet Peter J. Lassen

NAU Bilgola armchair Adam Goodrum, 2017

Poltrona Frau Dezza armchair Gio Ponti, 1965

PP Mobler Valet chair Hans J. Wegner, 1953

Gubi Beetle chair GamFratesi, 2013

Hay Kaleido tray Clara Von Zweigbergk

Karakter Vases 2 Milia Seyppel, 2011

Nemo Applique de Marseille Le Corbusier, 1952

Serge Mouille Lampadaire 3 Bras Serge Mouille, 1953

Softline Basket sofa Matthias Demacker, 2011

Vipp Milk jug Morten Bo Jensen

Zanotta Joy rotating shelf Achille Castiglioni, 1989


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Louis Poulsen PH 5, Poul Henningsen, 1958 Gubi Beetle chair, GamFratesi, 2013 Cappellini Branch table, Jakob Wagner, 2012 Republic of Fritz Hansen Ikebana vase, Jaime Hayon, 2016 Special edition Cult 20 Tower Adam Goodrum, 2017 Karakter Sferico 6, 4 & 2, Joe Colombo, 1968

Magis Traffic bench, Konstatin Grcic, 2013 Offecct Circus planter, Kormfjord, 2013 Lightly Palm Springs planter, Cindy-Lee Davies, 2016 Special edition Cult 20 Carafe Richard Harrod, 2017 Extremis Sol+Luna Borealis lounge bed, Dirk Wynants, 2016 Magis Tubby planter, Marc Newson, 2012

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Hay Revolver stool, Leon Ransmeier, 2013 Karakter Trio, Achille Castiglioni & Giancarlo Pozzi, 1988 Carl Hansen & Son Wishbone chair, Hans J. Wegner, 1949 Hay Cloche lamp, Lars Beller Fjetland, 2015 Zanotta Judy armchair, Frank Rettenbacher, 2017

Serge Mouille Lampadaire 3 Bras, Serge Mouille, 1953 Poltrona Frau Dezza armchair, Gio Ponti, 1965 Cappellini Taco side table, Lanzavecchia + Wai, 2015 Magis Sam Son, Konstatin Grcic, 2015 Hay Gym hook, Staffan Holm

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Republic of Fritz Hansen Ikebana vase, Jaime Hayon, 2016 Special edition Cult 20 Tower Adam Goodrum, 2017 Karakter Sferico 6, 4 & 2, Joe Colombo, 1968 Cappellini Branch table, Jakob Wagner, 2012

Magis Pipe chair, Jasper Morrison, 2009 Softline Basket sofa, Matthias Demacker, 2011 NAU Nest side table, Adam Goodrum, 2014 Vipp Plate & Milk jug, Morten Bo Jensen Hay Dot cushion, Hay Studios Lightyears Caravaggio floor lamp, Cecilie Manz, 2008

8 Karakter Trio, Achille Castiglioni & Giancarlo Pozzi, 1988 Erik Jørgensen Corona Classic, Poul M. Volther, 1964

9 / 10 Mater Bowl table, Ayush Kasliwal, 2014 Hay Colour Vase, Scholten & Baijings Hay Lens box, Thomas Jenkins Carl Hansen & Son Colonial sofa, Ole Wanscher, 1964 Hay Dot cushion, Hay Studios Zanotta Joy rotating shelf, Achille Castiglioni, 1989

11 / 12 Karakter Lab Light Floor, Anatomy Design, 2010 NAU Bilgola armchair, Adam Goodrum, 2017 PP Møbler Valet chair, Hans J. Wegner, 1953 Karakter Coffee Table, Aldo Bakker, 2015 Vipp 521 Desk Lamp, Morten Bo Jensen Republic of Fritz Hansen Swan chair, Arne Jacobsen, 1958 Offecct Hanger, Neri&Hu, 2017 NAU Bilgola room divider, Adam Goodrum, 2017 NAU Plum easy chair, Adam Goodrum, 2014

17 / 18 Cappellini Revolving Cabinet, Shiro Kuramata, 1970 Design Letters Television Tray, Design Letters Studio Republic of Fritz Hansen PK0 easy chair, Poul Kjærholm, 1952 Offecct Caramel side table, Claesson Koivisto Rune, 2015 Montana Dream bedside table, Peter J. Lassen Hay Tree Trunk Vase, Richard Woods Hay Kaleido tray, Clara Von Zweigbergk Hay Uchiwa armchair, Doshi Levien, 2014 Anglepoise Type 75 desk lamp - Paul Smith - Edition 3, Kenneth Grange, 2004 NAU Nest side table, Adam Goodrum, 2014

19 / 20 PP Møbler Flag Halyard Chair, Hans J. Wegner, 1950 Gubi Bestlite BL3 Floor lamp, Robert Dudley Best, 1930 Karakter Vases 2, Milia Seyppel, 2011 Emeco Sezz lounge chair, Christophe Pillet, 2012


Icons of Design book  

In celebration of Cult’s 20-year anniversary, the Icons of Design book is a limited edition box-set containing a 20-page look book and gift...

Icons of Design book  

In celebration of Cult’s 20-year anniversary, the Icons of Design book is a limited edition box-set containing a 20-page look book and gift...