AG x Cult 2016 Collection Catalogue

Adam Goodrum

2016 Collection by

AG x Cult

Cult is proud to present the AG x Cult 2016 Collection; a range of exquisitely crafted furniture designed by Adam Goodrum. Supporting Australian designers and artisans is of key importance to Cult, and it is an absolute privilege to collaborate with Adam Goodrum – a talented individual who shares Cult’s values for quality design, honest materiality and timeless style. Since its inception in 2014, the AG x Cult Collection now includes extensions of the ‘Molloy’ and ‘Nest’ ranges along with the introduction of ‘Bower’ and ‘Pucker’.

2016

Almost 20 years ago Cult was established in a warehouse in the backstreets of Chippendale, and has since grown into one of the leading design retailers in Australia and New Zealand. Over time, Cult has observed Chippendale emerge as a thriving creative precinct and we passionately support its growth. In turn, the AG x Cult 2016 Collection was photographed inside a c.1842 heritage terrace on Kensington Street. The richly textured space features heritage trimmings and an original palette of sandstone, painted brickwork and rugged timber.

Nestled amongst warehouses, hotels, working class terraces and commercial spaces, this heritage site is the ideal backdrop to showcase the equally diverse designs of Adam Goodrum.

In the production and manufacture of the AG x Cult 2016 Collection, the talents of local craftspeople and artisans were called on, from bespoke carpenters to highly skilled upholsterers. Acclaimed Melbourne stylist Marsha Golemac and photographer Brooke Holm also joined the team to capture the essence of the collection, leading the artistic direction to create the striking imagery in this book. We also thank Sydney-based graphic designers Design by Toko who are responsible for the book’s crisp visual identity.

Collection

Richard Munao Founder & Managing Director of Cult

Content

6 8 16 22 26 30 34 38 44 46 47

_ _ _ _ _ _ _ _ _ _ _

Introduction Molloy Aran Plum Fat Tulip Nest Loom Bower Pucker Product Finishes Product Specs

Collection

About

Photo: Adam Goodrum

Photo: Loom Armchair

Adam

Overview

Designed in response to the blurring lines between home and work, the AG x Cult 2016 Collection presents a democratic range of furniture and lighting that exudes an organic and relaxed warmth. Suitable for residential and commercial spaces, the collection includes new product families that are honest in practicality and rich in simplicity. Existing designs have also been reimagined, using new materials and finishes. Many of the new pieces showcase a technical and mechanical edge, a reflection of Cult’s investment in new tools and technologies that allow Adam Goodrum to flex his industrial design muscles and experiment with Aluminum – a versatile material with great modularity. From elegant lounge furniture to modular shelving with endless possibility, the 2016 collection is reductive in form, honest in materiality and timeless in style.

Goodrum

Adam Goodrum is an acclaimed designer at the forefront of the growing Australian design community.

A firm believer that every environment is defined by the objects within it, Goodrum designs with the philosophy that an object must therefore justify its existence – through its story and detailing.

For this reason, his designs celebrate process and craftsmanship and accentuate components and joinery to create functional pieces with spirit and personality. In recent years, Goodrum’s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the IDEA Awards Editor’s Medal.

He has also been commissioned to design pieces for several global luxury brands including Veuve Clicquot, Alessi and Cappellini.

Molloy

09

- Elegantly sculptural, the ‘Molloy’ collection of dining tables, seating, shelving and coffee tables feature fluid detailing inspired by a rare act of nature. The idea for the artfully rounded joinery, where two elements meet and seamlessly become one, comes from the unusual meeting of two rivers to form the Molloy River in Western Australia – a place where Adam Goodrum and his family hand-built a holiday home.

Originally a series of timber pieces, 2016 sees Goodrum extend the ‘Molloy’ collection with the launch of the ‘Molloy Modular’ range – a contemporary take on the original designs using powder-coated aluminum legs in place of timber.

The use of aluminum means each piece can be individually customised in length, height and width, and can also be assembled on-site, easing the transport and installation process.

Molloy Chair

Molloy Chairs in Ash, Oak, Black Stained Ash and Walnut

10

11

Molloy Dining Table in Black Stained Ash and Molloy Chairs in Black Stained Ash

Molloy Dining Table

Molloy Coffee Table

Molloy Coffee Tables in Oak

12

13

Molloy Modular Coffee Tables with Table Top in Black Stained Ash and Frame in Black Powdercoat, Molloy Modular Coffee Tables (Custom Sizes) with Table Top in Oak and Frame in White Powdercoat, and Table Top in Walnut and Frame in Black Powdercoat

Molloy Modular Coffee Table

Molloy Modular Shelving

Molloy Modular Shelving in Natural Ash and Frame in White Powdercoat

14

Aran

- The timelessly luxurious ‘Aran’ range includes a bed, armchair and sofa, all which feature a unique hand-stitched and piped bolster detail that gives the design a layered depth. Setting new standards in the elegance of ergonomics and functionalism, the bolster forms an integrated armrest and interesting visual relief, meaning each piece looks as beautiful when seen from the rear as from front-on – an increasingly important feature due to the rise in open-plan living.

The ‘Aran’ range is available in a selection of rich aniline leathers, textured wool-based fabrics and natural timbers.

17

Aran Bed

Aran Bed (Queen) in Natural Ash and Kvadrat Tonus Meadow (115)

18

19

Aran Armchair in Natural Ash and Kvadrat Tonus Meadow (115)

Aran Armchair

21

Aran Sofa (3-Seater) in Oak and INSTYLE Verona Leather (Nutmeg)

Aran Sofa

Plum

23

- With its gently scooped arm rests and arched back, ‘Plum’ is a delicately feminine easy chair suitable for small spaces thanks to its conservative footprint. Taking cues from the firm yet refined styles common in Scandinavia, ‘Plum’ combines tautly upholstered fabric or leather with elegant solid timber legs.

‘Plum’ works both on its own as a feature chair with the complimentary ‘Plum Footstool’, or as paired set for gracefully contemporary living spaces.

Plum Easy Chair

Plum Easy Chair in Walnut and Kvadrat Fjord (591)

24

25

Plum Easy Chair and Footstool in Black Stained Ash and Kvadrat Balder 3 (982)

Plum Footstool

Fat Tulip

- A modern take on traditional club chair styles, the ‘Fat Tulip Sofa’ and ‘Fat Tulip Armchair’ are spectacularly comfortable showstoppers. Strong intersecting curves create immediate graphic interest – a no-fuss design that needs no embellishment. The generously proportioned seat volumes are made with engineered foam for stability of form and comfort, and sit firmly on low-profile timber legs. Perfectly proportioned; a future classic.

27

Fat Tulip Sofa

Fat Tulip Sofa (2.5 Seater) in Oak and Kvadrat Vidar 2 (222)

28

29

Fat Tulip Armchair in Oak and Kvadrat Hero (311)

Fat Tulip Armchair

Nest

- ‘Nest’ is a set of two tables that can function nested together or individually alone. Stacked, they create totemic shapes that add interest to any room. Deployed, they cantilever over sofas, beds and chairs, or simply float around a room – a space-saving and flexible alternative to a coffee table.

New in 2016 is the ‘Nest Modular’ range, which offers aluminum and laminate finishes as alternatives to timber. Mix and match your set of ‘Nest’ tables from a range of powdercoated aluminium colours, laminates and timbers to create a custom configuration that suits your needs.

31

Nest Table

Nest Table in Natural Ash, Oak and Black Stained Ash

32

33

Nest Modular Table in Aluminium with Various Timber and Laminate Tops

Nest Modular Table

Loom

35

- Goodrum was inspired by his mother’s love of knitting when designing the ‘Loom Sofa’ and ‘Loom Armchair’. Inspired from the ‘over and under’ process of weaving, the design features an exposed timber frame that is enveloped with sculptural cushions, forming an intimately comfortable cocoon. The cushions are fully removable, and can be unwrapped from the frame and washed or re-upholstered. The ‘Loom’ series is now available in a new range of Kvadrat fabrics, including rich luxurious velvets and textured high-lanolin wools.

Loom Armchair

Loom Armchair in Walnut and Kvadrat Umami (111)

36

37

Loom Sofa (3-Seater) in Walnut and Pelle Leathers Vienna (Schwartz 2900)

Loom Sofa

Bower

39

- New in 2016 is the ‘Bower’ range, Goodrum’s first collection for the commercial market that includes a workpod, armchair, meeting lounge and a range of adjustable acoustic screens. With ‘Bower’ Goodrum sought to break away from the rigidity often associated with office and breakout furniture. Inspired by the rambling-style nests created by the bowerbird, the ‘Bower’ range is open, organic and gentle, bringing a natural and calm aesthetic to workplaces. The vertical woven elements of ‘Bower’ appear to be growing like vines. The architecture of this design also controls acoustics as the undulating shapes catch and absorb noise. The ‘Bower’ armchair and meeting lounge also come with integrated high back for visual and acoustic privacy. Entirely modular, the ‘Bower’ range is designed for ease of assembling on-site in work places, taking into account weight restrictions and lift dimensions.

Bower Armchair

Bower Armchair in Oak and and Kvadrat Hallingdal 65 (116) with Screen in INSTYLE ecoustic® Felt (Light Grey)

40

41

Bower Workpod in Oak with Screen in INSTYLE ecoustic® Felt (Light Grey)

Bower Workpod

Bower Meeting Lounge

Bower Meeting Lounge in Oak and Kvadrat Divina Melange 2 (120) with Screen in INSTYLE ecoustic® Felt (Light Grey)

42

43

Bower Screens in Oak with Screen in INSTYLE ecoustic® Felt (Light Grey)

Bower Screen

Pucker

- The beauty of the new ‘Pucker’ Sofa and Armchair lies in its endless modularity and unique tailoring. Born out of Adam Goodrum’s desire to break away from the blockiness and rigidity associated with modular styles, the ‘Pucker’ range is inspired by the art of dressmaking, and features a slightly curved form with a back that tapers to create an elegant central seam or ‘pucker’ detail.

45

Pucker Sofa in White Powdercoat Frame, Kvadrat Balder 3 (782) and White Stitching

Fat Tulip - Armchair

Materials and Finishes

Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 970W x 820D x 700H mm 700 430

820

Timber

970

Fat Tulip - Sofa

Aluminium

Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: • 2-Seater: 1600W x 820D x 700H mm • 2.5-Seater: 2000W x 820D x 700H mm • 3-Seater: 2500W x 820D x 700H mm

700 430

820

American Ash Whitewash Clear Lacquer

American Ash Black Stain Clear Lacquer

Brass

Graphite

2500 / 2000 / 1600

Aran - Armchair Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 900W x 960D x 775H mm Other: High-back version also available

775 430

900

960

American Oak Clear Lacquer

American Walnut Clear Lacquer

Black Powdercoat

White Powdercoat

Aran - Sofa Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: • 2-Seater: 1600W x 960D x 775H mm • 2.5-Seater: 2000W x 960D x 775H mm • 3-Seater: 2400W x 960D x 775H mm Other: High-back version also available

Polished

Laminate

Upholstery

775 430

1600 / 2000 / 2400

960

Aran - Bed Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: • Queen: 1650W x 2100D x 1100H mm • King: 1950W x 2100D x 1100H mm

1100 220 2100

Black Laminate

White Laminate

Selected fabric and leather ranges by approved suppliers: • Kvadrat: Hero, Balder, Sunniva,Tonus Meadow, Vidar, Fiord,

Rime, Harald, Umami • FEBRIK: Triangle, Beans,Gentle, Knit • Pelle Leathers: Spectrum, Drover, Panorama, Sardinia,

Vienna, Ascona, Colorado, Casa • Contemporary Leathers: Sienna, Verona, Elmo • INSTYLE: ecoustic® felt selection

Q1650 / K1950

Pucker - Sofa Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Aluminium in Polished, Black, White Dimensions: 2100W x 850D x 660H mm Other: Custom sizes and configurations available

660

450

* Fabric suitability is dependent on product.

850

2100

Loom - Armchair

Molloy - Chair

Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 900W x 875D x 700H mm

Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 520W x 500D x 800H mm Other: Stackable, optional seat cushion, stool version also available

800

700

450

430

875

430 500

520

900

Loom - Sofa

Molloy - Dining Table

Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions (2.5-Seater Only): 1950W x 875D x 700H mm

Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 2000 / 2200 / 2400 / 2600W x 900 / 1200D x 730H mm Other: Custom sizes available, centre leg over 3000mm

730

700 430

875

900 / 1200

1950

Plum - Easy Chair

Molloy - Coffee Table

Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 710W x 795D x 880Hmm

Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: • Square: 800W x 800D • Rectangle: 900W x 250D Other: Custom sizes available

780 450 710

900 800 250/300 450/550

795

Plum - Footstool

Molloy - Modular Coffee Table

Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 600W x 400D x 410H MM

Finishes (Table Top): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Frame): Aluminium in Polished, Black, White Dimensions: • Rectangle: 900W x 300D • Square: 800W x 800D • Round: 550/700/850 Dia Other: Custom sizes available

600

400

Nest - Side Tables

Molloy - Modular Stool and Bench

Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 315dia x 480H mm (S), 385dia x 620H mm (L) Other: Sold as a set only

Finishes (Seat): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Frame): Aluminium in Polished, Black, White Dimensions: • Stool: 300W x 300D x 400H mm • Bench: 1200W x 300D x 400H mm Other: Custom sizes available

385

315

620

480

Nest - Modular Side Tables Finishes (Table Top): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Laminate in Black, White Finishes (Frame): Black, White Dimensions: 315dia x 480H mm (S), 385dia x 620H mm (L) Other: Sold as a set only

Molloy - Modular Shelving 385

315

480

620

800

250

550

410

2000 / 2200 / 2400 / 2600

Finishes (Shelf): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Frame): Aluminium in Polished, Black, White Dimensions: • Height: 550/950/1350/1750 • Depth: 300/450 • Length: 300/450/900/1350/1800 Other: Also available with timber legs and timber uprights

850

800

250 900 250/300 450/550

300

300 1200

400

400

300 / 450 300 / 450 / 900 / 1350 / 1800

1750 / 1350 / 950 / 550

Bower - Workpod Finishes (Frame/Desk): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Acoustic Weave): INSTYLE ecoustic® felt selection Dimensions: 1465W x 625D x 1435H mm Other: Optional power and LED light

1435 1280 750

560 625

1465

Bower - Armchair Finishes (Frame): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Chair Upholstery): Selected fabric and leather Finishes (Acoustic Weave): INSTYLE ecoustic® felt selection Dimensions: 975W x 860D x 780H mm (low) / 1435H mm (high) Other: Adjustable screen can be added for high-back style

1435

780 450

575

845

860

Bower - Meeting Lounge Finishes (Frame): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Chair Upholstery): Selected fabric and leather Dimensions: 1950W x 860D x 780H mm (low) / 143 5H mm (high) Other: Adjustable screen can be added for high-back style, optional centre table

1435

780

575

570 450 Table

1950

860

Bower - Screens Finishes (Frame): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Acoustic Weave): INSTYLE ecoustic® felt selection Dimensions: • Arc: 1500W x 145D x 1435/1560/1685/1810H mm • Hex: 1400W x 400D x 1435/1560/1685/1810H mm • Straight: 1000/1380W x 50W x 1435/1560/1685/1810H mm

1810 1685 1560 1435

Hex Arc

400

145 1400

1550

Straight 1000 / 1380

Cult.

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