premium lifestyle magazine
A place where the buildings are low and the waves are high, the ambience is chilled and the attitudes are positive; most importantly, a place where everyone has a story to tell!
Introducing
Byron Life Discover, experience and celebrate a life like no other, a life which at its simplicity can only be known as ‘Byron Life.’
A place where the buildings are low and the waves are high, the ambience is chilled and the attitudes are positive; most importantly, a place where everyone has a story to tell. Through vivid photographs, noteworthy news and captivating storytelling, Byron Life is a source of inspiration and information. A publication where the eclectic vibe of the coastal community spills from each page. A place where businesses and people come alive, where you are more likely to read about your local fishermen or fire dancers than Hollywood celebrities. In an age of information-overload where new news instantly becomes old, Byron Life takes a refreshing step in the other direction, toward core values we crave, including community closeness and a feeling of knowing your neighbour. Our readers are your community; fun-loving, optimistic and intelligent; interested in what is happening around them from the ocean to the hinterland. Our readers are your
neighbours, the masters of the ocean and the artists who find inspiration from it, the business owners who continue to thrive and survive, and the people who recognise what a special part of the world this coastal-culture region is. With so much attention to detail on the greater Byron region; its surf, sultry eateries, local personalities and hidden hideaways; Byron Life is also an irresistible read to the thousands of visitors who crave the quintessential Byron lifestyle. The development of a highly-anticipated publication comes from a team of experienced industry leaders. Byron Life is brought to you by our expert team of media professionals with extensive experience in publishing, journalism, design and marketing. Our advertisers are valued contributors of the initiatives and ongoing evolution of Byron Life, connecting businesses with the community and the constant influx of visitors. A beacon of expression for all things Byron, encompassing the big picture and important issues but also the silent achievers and talent waiting to be discovered; Byron Life is about our place, our people and their passion.
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Our values
To represent our community to the best of our ability, giving a voice to those who may otherwise not have the means to do so. To tell your story, the stories which make the greater Byron region unique. To connect the community by connecting business with people and creating a neighbourhood vibe. To cherish the Byron Lifestyle and celebrate accomplishment, big and small. To uncover hidden talent, discover unique personalities, rave about success and put a smile on the faces of our readers. We respect and cherish the original custodians of the land, the Bundjalung of Byron Bay - Arakwal Bumberlin People and look forward to working with the many charity organisations and volunteers who work tirelessly and selflessly for others. Byron Life has the freedom and flexibility of true independence to present a unique and captivating publication, unlike any other. Without affiliation or association with larger media corporations, Byron Life is proud to deliver real community interest and information. We are not a self-opinionated or daily news publication. Therefore we are not interested in the stereotypical gossip and political opinions often represented in other media. Although our publication does rely on advertising support in order for our magazine to be available for free throughout the community, our values will always be at the forefront in everything we do and every word we publish.
BYRON LIFE
is a FREE full colour mag that brings something for everyone in the region. Bold photography, intimate stories and a sense of community lifestyle is the ethos behind what we do.
Our Market BYRON LIFE is set to be the number one source of printed entertainment for the thousands of people currently living in the Byron Bay Region, as well as a go-to guide for visitors seeking insider information. With a booming population and prosperity abounding in the Byron Bay and surrounding regions, Byron Life is perfectly positioned to appeal to every market and demographic who live, work and play here. Byron Life is more than just a magazine, with the addition of a cutting-edge online presence and social media strategies. Let’s be clear about one thing, this is not your typical FREE Magazine. No, take a peek inside and you’ll be suitably impressed; from the quality imagery, informative editorial and full colour gloss and matt finish. BYRON LIFE targets guys and girls predominantly aged 15-75. We know that’s very broad but aiming big is what we do and we guarantee to have something for everyone REGULARS...
Business Life:
Profiling our local personalities in business, connecting our corporate community with its customers. Regular business features including money matters, smart investment, legal, accounting, industry, recruitment, employment, insurance, marketing and more. Guiding the community to those in the know for expert advice and services.
Lets Talk Property:
Own a slice of paradise. Buying, selling and investment advice. Featuring inspiration from a property of the month as well as building, renovating and design inspiration. Expert advice from those who know the market and a showcase of our industry experts.
The Social Fly:
Our regular social pics will soon become ‘the place to be seen.’ Featuring festivals, shows, music and more, make sure your event is included in our events calendar. Band reviews, puzzles, trivia and more.
Foodie Freaks:
Food is essential to life, so make it great! Be in the know of where to wine and dine, read our reviews of local eateries and meet our local cooking stars. Catch up with our coffee buzz, pick up some kitchen tips and tricks and give one of our recipes a whirl.
Mind, Body & Soul
Look after your mind and your body will follow. Escape to serenity with our guide of the best massage and spa services available in and around Byron. Enjoy reads from industry experts on health, fitness and nutrition, alternative medicine, organic living and spirituality. Beauty products and services, makeovers, pamper packages and more.
Surf, Salt & Sand:
Life is like a wave, you can’t change the way it breaks but you can change the way you ride it. Interviews with local surfing legends, up and coming surfers and grommet surfers, if they shred we have it covered. Product reviews, beach fashion, tips and advice. Stay salty.
the space.. TECHNICAL SPECS AD SIZE
TRIM AREA
WITH BLEED ( 3mm )
FULL PAGE
222mm w x 300mm h
228mm w x 306mm h
HALF PAGE AD VERTICAL
103.5mm w x 290mm h
109.5mm w x 296mm h
HALF PAGE AD HORIZONTAL
212mm w x 142.5mm h
218mm w x 148.5mm h
QUARTER PAGE
103.5mm w x 142.5mm h
109.5mm w x 148.5mm h
1/8 PAGE AD
103.5mm w x 70mm h
109.5mm w x 76mm h
SOLUS HORIZONTAL
212mm w x 55mm h
218mm w x 61mm h
SOLUS VERTICAL
55mm w x 290mm h
218mm w x 61mm h
FULL PAGE
SOLUS VERTICAL
*5mm round edges
HALF PAGE HORIZONTAL 1/8 PAGE AD HORIZONTAL
TRIM AREA FULL BLEED HALF PAGE VERTICAL
ALL ARTWORK MUST INCLUDE 3MM BLEED ON ALL SIDES. SUPPLIED ARTWORK SPECS • Print ready high quality pdf • CMYK colour setup
QUARTER PAGE HORIZONTAL
SOLUS HORIZONTAL
Supply print ready artwork to: design@byronlifemag.com FTP upload available on request
• Fonts converted to paths • Artwork supplied at actual size • Artwork at 300dpi • NO CROP MARKS on artwork • All copy to be proof read by agency/client supplying files
Byron Life checklist...
High quality FREE magazine printed bi-monthly that offers you the unique advantage of not only reaching your immediate local market, but also giving your business extensive exposure in the surrounding regions. Massive circulation of 10,000 copies p/issue – with a readership of approx. 120,000 Distributed to businesses and high traffic venues throughout Brunswick Heads, Mullumbimby, Byron Bay, Ocean Shores, Bangalow and Lennox Head. With dedicated distribution stands located throughout each region. Community focused A huge range of advertising options, customized to suit any budget and ensure you get bang for your buck! Complimentary graphic design service for every advertiser Interactive online platform and social media strategies
Our advertisers are valued contributors of the initiatives and ongoing evolution of Byron Life!
region community lifestyle way
interested?
If you have any further questions or require any additional information, please don’t hesitate to contact us immediately.
p: 0429 035 046 e: sales@byronlifemag.com
www.byronlifemag.com