Austrija 2012

60 Years

Austrian - Serbian

Economic Cooperation 1952-2012

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contents

60 Years

Austrian - Serbian

7 Friendship

between Two Equal Partners

Economic Cooperation

Mr. Christoph Leitl, President of the Austrian Federal Economic Chamber

1952-2012

34

S erbia’s Biggest Investor

47

Trade between Austria and Serbia

36

9 Keeping the

Large Service

and Industrial Sectors

Gebrüder Weiss 48

Michael Spindelegger, Minister of Foreign Affairs, Republic of Austria

assistant EDITOR Christen Bradley Farmer, c.farmer@aim.rs ART DIRECTOR Ilija Petrović, i.petrovic@aim.rs

12

riends and F Partners

48

39

40

18

ew Exploration, N Old Ties H.E. Mr. Johannes Eigner, newly appointed Austrian Ambassador to Serbia

TRANSLATORS Snežana Bjelotomić EXECUTIVE DIRECTOR Ruža Ristanović, r.ristanovic@aim.rs GENERAL MANAGER Ivan Novčić, i.novcic@cma.rs

22

FINANCIAL DIRECTOR Ana Besedić, a.besedic@aim.rs EDITORIAL MANAGER Tanja Banković, t.bankovic@aim.rs

26

"60 Years, Austrian - Serbian ECONOMIC COOPERATION" published by: alliance international media Makenzijeva 67, 11000 Belgrade, Serbia Phone: +(381 11) 2450 508 Fascimile: +(381 11) 2450 122 E-mail: office@aim.rs www.allianceinternationalmedia.com ISSN no: 1451-7833 All rights reserved alliance international media 2012 This issue is audited by ABC Serbia

44

45

Better Business

50

33

A s Individual as Your Projects

Erste Group Immorent

4 | 60 Years • austrian-serbian Economic Cooperation

50

Award Goes to UNIQA

IT Solutions for

Growth

Qualysoft Informatics d.o.o. Serbia

C onstant Innovation

New Home for

Raiffeisen

46

Design, Comfort

and Innovation

Falkensteiner Hotel Belgrade opens in Belgrade

Knauf - Creating

a Better Living Space

Todor Delovski, Director of Knauf Serbia

Challenges

Goran Reljić, Director of the Austrian company Dkfm. L. Tenczer GmbH

46

51

Overcoming

Miloš Bugarin, President of the Serbian Chamber of Commerce

Facts & Figures

World Finance UNIQA insurance company

Environment

Formal opening of Raiffeisen Bank’s new headquarters in Serbia'

Investing for the Long Run

30

Vocational Skills

Savings, investment and CSR from Erste Bank

E nduring Partnership

Andreas Haidenthaler, Commercial Counsellor

PRINTING Rotografika d.o.o.

Segedinski put 72, Subotica

S erbian Market is Unrivalled in the Region

Aleksandra Potkonjak, Director of Lagermax AED

PROJECT MANAGERS: Biljana Dević, b.devic@aim.rs Nataša Nešić, n.nesic@aim.rs Svetlana Okanović, s.okanovic@aim.rs Jelena Bulić, j.bulic@aim.rs

PHOTOS Zoran Petrović

Promoting

WIFI International

Ivan Mrkić, Serbian Foreign Minister

Special thanks to: Commercial Section of the Austrian Embassy WKO AussenwirtschaftsCenter Belgrad

Energy for a New Future

Vladimir Vuković, Founder/President of GL &A Holding GmbH

Course

EDITOR Saša Marić, s.maric@aim.rs

E xperts in Transport and Logistics

52

Top 10 Tourism

56

C ultural Bridges

Sites in Austria Nicolaus Keller, Austrian Cultural Attaché on cultural ties and development between Austria and Serbia

60

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Greatest Composers

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60 Years • austrian-serbian Economic Cooperation | 5

comment

Mr. Christoph Leitl, President of the Austrian Federal Economic Chamber

60 Years of Economic Partrnership

Friendship Between Two Equal Partners

F

or many years Austria has been the create better circumstances and opportuninumber one investor in Serbia and ties. You do not become the biggest investor we are confident that this outstand- in a country when you leave as soon as the ing success story will continue. Part first difficulties arise. When I look at what of this success story is owed to innovative both Serbian and Austrian companies have and high quality products as well as con- overcome and achieved in the past 60 years, fidence in the market and a long-term per- I am confident that we will also overcome spective. The excellent economic relation- the present challenges.

If I may only utter a wish on the occasion ships between Serbia and Austria are also based on a common heritage that nowadays of this 60th anniversary: The Austrian busihas developed into a friendship among two ness community does welcome all initiatives to improve the business climate in Serbia. Inequal partners.

Long-term is also the keyword when it vestors and business people, no matter from comes to our official presence: The Commer- which sector they originate, look for the cial Section of the Austrian Embassy which same factors: Transparency, stability, preis representing the Austrian Federal Eco- dictability, rule of law and a fast and efficient nomic Chamber was established 60 years administration. Nobody invests in a country ago and has been operating ever since without interruption. The Commercial Section of the Austrian Embassy which This shows our commitment is representing the Austrian Federal Economic Chamber and our interest in the Serbian was established 60 years ago and has been operating ever market and the Serbian people. since without interruption For Austrians, Serbia is almost a neighbouring country. The way from Vi- just because it offers a slightly lower tax rate enna to Bregenz, our Westernmost provin- than its neighbors. Companies always look cial capital, is about as long or short as the at the bigger picture.

I would like to thank our Serbian partway from Vienna to Belgrade.

2012 is certainly a challenging year, ners for their trust in Austrian companies both for Serbia and Austria. However life has and Austrian products and services. The taught me that when the going gets tough, Austrian economy will continue to be a rethe tough get going. The future is not won liable partner for Serbia and in this respect by people who sit back and wait for better I am looking forward to at least another 60 circumstances, but by people who want to years of joint success. ■60 Years • austrian-serbian Economic Cooperation | 7

interview

Michael Spindelegger, Minister of Foreign Affairs, Republic of Austria

Keeping the Course As the recent progress report by the European Commission has clearly stated, Serbia is fulfilling the obligations of the existing SAA agreement with the EU and making good progress in all reform areas over the past years. But there is still much to do

I

n an exclusive interview, Austrian Minister of Foreign Affairs Michael Spindelegger underscores the solid work which Serbia has done in its preparations for EU membership but stresses the importance to keep the course of reforms and establish good neighbourly relations in the region. Mr. Spindelegger also points at the consistent and active support Austria has given to Serbia in this process and their intention to remain a reliable partner.

countries in the last few years?

- Bilateral relations between Serbia and Austria have developed in a very positive way over the last years. Our historical, cultural, economic and personal ties are a solid base for our political relations,

Building good neighbourly relations in my opinion is the key for further prosperous development of Serbia

4 | INTERNATIONAL GERMANY 2012 ● Serbia considers Austria a reliable partner when it comes to the European integration process.

What is your view of the bilateral cooperation between the two

8 | 60 Years • austrian-serbian Economic Cooperation

which are very close and friendly today. We are a staunch supporter of Serbia’s European path. For instance, earlier this year, I sent together with my French and Italian colleagues a letter to all EU colleagues recommending Serbia for the candidate status for the EU.

● Did the recent change in the Serbian government affect the relations between the two countries? The new Serbian government considers continuation of the European integration process as one of its priorities which should also mean the continuity in Serbia’s foreign policy. Do you think that, in that context, the messages that are coming from Belgrade are encouraging? Can Serbia still count on the support from the official Vienna?

- Different political forces in Government do not automatically change the bilateral relations between two countries. This will particularly be the case if the Serbian Government will continue its commitment to Europe. I am pleased that Foreign Minister Mrkic also reiterated this intention both publicly and when we recently met in New York. Austria has been and will be strong supporter of Serbia’s aspirations to join the EU. ● How do you rate Serbia’s efforts on building good neigh-

bourly relations with other regional countries and how important are these relations on the country’s road to fullfledged membership in the EU? - Building good neighbourly relations in my opinion is the key for further prosperous development of Serbia. This region is interlinked in so many ways that peaceful development and economic progress is unthinkable without the development of good neighbourly relations. Unfortunately, cooperation between the countries of the Western Balkans is still hampered by the legacy of the wars of the 90’s. However, CEFTA countries are already the second trading partner of Serbia behind the EU. From a European perspective, the relation between Belgrade and Pristina are of a particular relevance. These relations must be developed, not for the sake of the EU, but for the sake of the young people living on both sides of the border and who need a perspective for a better future. ● In the last few days, several EU members and the official Brussels failed to see eye to eye when it comes to the issue of Belgrade and Priština establishing relations constituting a condition for Serbia starting the accession negotiations. What is Austria’s view on this issue?

- The normalisation of relations between Belgrade and Pristina should not only be seen as a prerequisite for the start of accession talks, but as a reflection of the very European spirit of the region, namely that even difficult issues can be overcome by earnest dialogue. That does not mean Kosovo’s recognition. What we ask for is that both, Belgrade and Pristina, come to a general understanding about their peaceful and sustainable relationship. ● We saw from the Slovenian and Croatian example that there is a real danger for the

EU members to impose new accession conditions, like improving unsatisfactory bilateral relations, just prior a country becoming an EU member. Serbia could also face the same situation in the future. Do you think that the EU has given any thought about having a tool that it would prevent that from happening?

- With Croatia’s imminent accession, the European Union will soon be a Union of 28 countries. When it comes to strictly bilateral issues, Austria is of the firm belief that they should be kept out of the accession

If Serbia continues the reform path and manages to develop good neighbourly relations with Kosovo, I see no reason why my private forecast should not come true context. This was the case with Slovenia and Croatia as well as with our own bilateral differences we had as Austrians with some of our neighbours before their EU-accession. It is quite normal that friends and neighbours have different views on certain bilateral issues. However, we should not use them in order to block, slow down or veto a country’s legitimate aspiration to join the European family. Within the EU we cooperate well despite our differences. This is the secret of Europe’s success.

● On their road to the EU membership, candidate states have to conduct required reforms and adopt EU standards. Are you happy with the results achieved by the Serbian government so far and in which areas the results need to be better?

- As the recent progress report by the European Commission has clearly stated, Serbia is fulfilling the obligations of the existing SAA agreement with the EU and making good progress in all reform areas over the past years. Of course, reform is by nature a process and not a single event which means that it

never ends, not even with the moment of EU accession. For instance, the rule of law, the functioning of the judiciary, the fight against corruption etc. are areas where more needs to be done. Legal certainty in turn will be necessary and an incentive for foreign companies to invest in a country’s economy. Austrian companies, as you know, are already the largest foreign investor in Serbia and I hope this trend will continue to help create more jobs and opportunities for the citizens in your country. ● In the first half of 2019, Austria will again preside over the EU. Do you think that Serbia could become a full-fledged member by

60 Years • austrian-serbian Economic Cooperation | 9

⇢

then and what are the chances of that happening?

- During our previous EU-Presidency in 2006, Austria has initiated a joint declaration of all member states, which reiterated the clear commitment of the EU to the European perspective for all countries of the Western Balkans. Since then, Austria has repeatedly invested efforts to support all these countries in their European path. In a speech in Vienna in 2011, I expressed my personal hope that all countries of the Western Balkans will be members of the EU by 2020. However, to

make this happen is not up to me, but primarily up to the countries concerned. If Serbia continues the reform path and manages to develop good neighbourly relations with Kosovo, I see no reason why my private forecast should not come true.

the biggest investor in this country and has created tens of thousands of jobs. Over the last ten years, the Austrian development agency has granted some 10 million Euros in development projects in many different sectors and regions of Serbia.

Politically, we have consistently supported Serbia in Brussels in particular before important decisions were to be made such as the one on granting Serbia EU candidate status. While the political support will continue and the economic dimension of our close relationship will further grow, the institutional and

Many young Serbs who have grown up in Austria are working today for Austrian companies in Serbia and the wider region.

These people are an asset and a huge human capital for both countries and for Europe as a whole

● The departing Austrian ambassador to Serbia H.E. Clemens Koja has said recently that during his term the two countries had a very eventful cooperation and announced Austria continuing to support reforms in Serbia. What direction will that support take in the future?

- Austria has been a strong supporter of Serbia on its European path in many ways: Austrian business is with almost 3 billion Euros

10 | 60 Years • austrian-serbian Economic Cooperation

direct financial support has started to shift already. For example, in terms of development assistance, Austria is no longer a direct donor in Serbia, but both Austria and Serbia have become equal partners in long-term and sustainable cooperation projects in the context of the Danube cooperation strategy or EU twinning projects. These trends also symbolize the transition Serbia has made from a recipient of external aid and assistance to a partner within European cooperation

frameworks. This cooperation will take even another dimension once Serbia has joined the EU where we can build thematic alliances, cooperate in third countries, enter new markets with the additional tools of both being EU members. ● In the past, Vienna was one of the top destinations for Serbian immigrants. Following abolishment of EU visas for Serbian citizens, were there any cases of misuse?

- Vienna is indeed one of the largest “Serbian” cities in the world and the Serbian community in Austria is part of our cultural heritage and pride. The EU lifted the visa ban a few years ago because we are convinced that freedom of movement is one of the core values and rights of all European citizens. However, the abuse of this right endangers it at the same time. Austria has not been affected as much as other countries by waves of asylum seekers from the region including from Serbia. However, some of our neighbours have been over-proportionally affected by the misuse of the visa liberalization and this has contributed to a new debate which I very much regret. ● A large number of Serbs have been living and working in Austria for a very long time. Do Serbs in Austria contribute to better understanding between the two countries?

- As mentioned before, the Serb community in Austria is part of our culture and identity. These people enrich our bilateral relations and contribute on a daily basis to a better understanding between our countries. Many young Serbs who have grown up in Austria are working today for Austrian companies in Serbia and the wider region. These people are an asset and a huge human capital for both countries and for Europe as a whole. They are bridge-builders and stand for a brighter future for all of us. ■

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60 Years • austrian-serbian Economic Cooperation | 11

interview

Ivan Mrkić, SERBIAN Foreign Minister

Friends and Partners Our relations with Austria are characterized by having numerous individuals on both sides who connect the two states – whether they are the people who live in Austria, do business in Serbia, studying in Vienna or they are simply curious to get to know the two countries better. It is these individuals that are our biggest chance for establishing even stronger relations, and they provide an excellent opportunity for presenting a new image of Serbia

“P

olitical relations between Serbia and Austria have been lasting much longer than 60 years. Austria opened its consulate in Belgrade in 1836 and, by doing so, became the first country to establish diplomatic relations with Serbia. Undoubtedly, many historical events have severely tested these relations but, in the last decade, they have been constantly developing,” says Serbian Foreign Minister Ivan Mrkić in an interview for our publication.

issue, but we are trying not to make this issue an obstacle to developing all venues of bilateral cooperation in areas where we have common needs and interests.

We appreciate the experiences of the Austrian format of military neutrality which entails membership in the EU and active participation in the Partnership for Peace.

It also implies very intense cooperation with NATO in defence and security without having the intention of becoming a fullfledged member of NATO

● How would you rate the current political relations between the two countries?

- Due to their comprehensiveness, today’s relations between Serbia and Austria greatly exceed the scope of classic bilateral relations. We are and part- GERMANY 2012 4 | friends INTERNATIONAL ners. There are many factors that contribute to that – proximity, dialogue and, primarily, a joint vision of Europe. There are differences in our views of the Kosovo

12 | 60 Years • austrian-serbian Economic Cooperation

● You have said on several occasions that new government does not mean new policy.

What does that really mean in terms of future bilateral relations with Austria?

- When I say that we are very satisfied with the current state of bilateral relations, I am trying to underline that these relations are a reflection of continuity, trust and effort on behalf of the people who have recognized the importance of dialogue after a period of misunderstanding between the two countries. The current situation, and, above all, a significant potential for cooperation, compels us to continue on the same road while building new bridges between the two nations and establishing links in order to overcome the effects of the economic crisis while cooperating with the aim of advancing the social environment and achieving long-term stability in the Western Balkans.

Diaspora

The Danube

Perspectives

Our community is well integrated into Austrian society, and there are no contentious issues in regard to the rights and the status of our citizens.

Danube has been recognized as an artery that connects Europe, and the Danube Strategy has brought EU members, candidate and non-candidate countries closer together.

Austria has had a decisive influence on that.

There are investment opportunities in cooperating on large scale infrastructural projects in Serbia, and in energy sector (especially renewable energy sources) where Austria occupies one of the leading positions in Europe. Also, let's not forget the service sector.

â—? Frequently, both sides have said that there is plenty of room to advance both economic and political relations between Austria and Serbia.

In your opinion, where do opportunities for further development of the bilateral relations lie and in which areas do they have to develop?

- During the time of crisis, attracting investments and striving towards economic development become an imperative. It is the economy where the two countries have enviably good relations. For

There are investment opportunities in cooperating on large scale infrastructural projects in Serbia, and in energy sector (especially in renewable energy sources) where Austria occupies one of the leading positions in Europe

years, Austria has been the biggest investor in Serbia and, for the past decade, Austrian companies have invested over EUR 3 billion, created over 20,000 new jobs and have helped us a lot with catching up with contemporary business trends. We should also mention the banking sector, in which Austrian banks have a significant share. However, we cannot say that we have exhausted all potential for cooperation.

There are investment opportunities in cooperating on large scale infrastructural projects in Serbia,

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and in energy sector (especially in renewable energy sources) where Austria occupies one of the leading positions in Europe. Also, let's not forget the service sector. Other areas of interest have opened up through a dialogue where Austrian experience can be useful whether we are talking about creating a favourable business environment, social dialogue or education.

EU member in 1995, the priority of its foreign policy has been supporting EU enlargement to include Central and East European countries. Austria has been exercising this policy consequently. This support is important for Serbia since we can count on Austria’s backing one of our main foreign policy priorities.

Support has been demonstrated on several occasions by Austria

Our relations with Austria are also characterized by having numerous individuals on both sides who connect the two states – whether they are the people who live in Austria, do business in Serbia, studying in Vienna or they are simply curious to get to know the two countries better.

It is these individuals that are our biggest chance for establishing even stronger relations, and they provide an excellent opportunity for presenting a new image of Serbia.

Because of its economic and political presence in the region, Austria does possess a certain sensibility for events in the Balkans, so Belgrade is not expected to recognize Kosovo's unilaterally declared sovereignty

● How important is Austria supporting Serbia in the European integration process and how would you rate the cooperation with Austria in that area so far?

- Ever since Austria became an

14 | 60 Years • austrian-serbian Economic Cooperation

making concrete moves, the last one being in February this year when the Austrian, Italian and French foreign ministers sent a joint letter to their colleagues in the EU stating their support for Serbian candidacy. Not only does Austria understand the importance of the Western Balkan in successfully concluding the European unification process, but also understands certain peculiarities of this region in reaching that goal.

Austrian support has been very direct so far, like, for instance, twinning projects, but

the country has also been giving indirect support through projects funded by the EU since Austria contributes considerably to the EU budget. ● As your Austrian counterpart, Mr. Spindelegger said recently, Serbia asked Austria for help in trying to resolve the Kosovo issue. What is exactly expected from Austria?

- Our policy about the Kosovo issue is very clear – we want to find a sustainable solution through dialogue, finding a solution that will bring long term stability to the region. In order to do that, we need the influence and engagement of all involved sides, especially the EU and the UN, as well as a balanced approach in order to reach the historic reconciliation between Serbian and Albanian people. We have demonstrated our dedication to this goal by showing our readiness to raise the dialogue with Priština to a higher political level. We are going to share our plans with official Brussels and the European Commission, including our friends like Austria. Although we have different views of the Kosovo issue, there are certain questions where we expect Austria's support. These include ensuring the safety of all people living in Kosovo and Metohija, achieving substantial progress in returning internally displaced people to their homes, protecting the assets of both natural persons and businesses, protecting the cultural and religious heritage and making visible headway in shedding light on crimes and criminal acts against the non-Albanian population. We think that these issues, with some of them presenting the main achievements of democratic society, should not only interest Austria but also other EU members as well.

● You have met with Mr. Spindelegger in New York recently. Among other things, you talked about Kosovo and Metohija. What is Austria’s stance on recognizing Kosovo’s sovereignty and the much discussed additional conditions that the EU wants Serbia to fulfil?

- Because of its economic and political presence in the region, Austria does possess a certain sensibility for events in the Balkans, so Belgrade is not expected to recognize Kosovo's unilaterally declared sovereignty. Austria is one of those EU countries which unequivocally support the EU enlargement process to include Western Balkan countries and does, within its means, influence the decisions made by the European institutions on this issue. How-

ever, as an EU member, Austria is endorsing the accession conditions for Serbia, namely the ones that pertain to Serbia being given the date for the beginning of accession negotiations. These conditions have been defined by the opinion of the European Council from late last year and the latest progress report compiled by the European Commission.

Our policy about the Kosovo issue is very clear – we want to find a sustainable solution through dialogue, finding a solution that will bring long term stability to the region

● Which direction will cooperation on the EU's Danube Strategy take, given that very little has been done so far despite the far-reaching potential of this strategy, both economically and politically?

- I don't think that ‘very little’ has been done about the Danube Strategy. The first phase of the strategy – preparation and adoption – has been successfully

⇢

completed. It is exceptionally important that the Danube has been recognized as an artery that connects Europe. It is even more important that the Strategy has brought EU members, candidate and non-candidate countries closer together. Austria had a decisive influence on that. It is not realistic to expect for the Strategy to develop fully its potential yet since it was only adopted in June 2011 and will become fully operational once the 2014 – 2020 EU budget is ratified. Despite that, the Strategy has already yielded concrete results, and we are happy about that. One of these results was the support given to the development of Danubian municipalities such as regulating the water supply in Veliko Gradište and revitalizing the Golubac Fotress, a project worth EUR 20 million. These projects were partly funded by Austria through its Austrian Development Agency (ADA). This and other future projects very clearly demonstrate the importance of the Danube Strategy and motivate us to continue to actively participate in it. ● Close to 300,000 Serbian citizens work or study in Austria. Are there any unresolved issues with Austria in this area and in the area of visa liberalization?

- If we are talking about the number of Serbian citizens living in Austria, we usually use estimates partly because we are talking about second or third generations of immigrants and because some of our citizens have acquired Austrian citizenship in the meantime. Nonetheless, I can say with certainty that our community is well integrated into Austrian society, and there are no contentious issues in regard to the rights and the status of our citizens. Although it was logical, the decision

to abolish visas also implied undertaking great effort in meeting the performance criteria. The effects of the visa-free regime, both practically and psychologically, are well known to our citizens.

Unfortunately, visa liberalization has also led to misuse by certain individuals who relocated to EU countries hoping that they might

Support has been demonstrated on several occasions by Austria making concrete moves, the last one being in February this year when the Austrian, Italian and French foreign ministers sent a joint letter to their colleagues in the EU stating their support for Serbian candidacy

16 | 60 Years • austrian-serbian Economic Cooperation

be granted asylum. We take this problem very seriously and have been intensively cooperating on resolving this issue with those countries which have a growing number of false asylum seekers. ● Austria and other countries with high investment potential want regional stability as one of the main prerequisites for increasing interest in safely investing here. What do you think about the political situation in the region and future

developments in that area?

- Stability is something that is wanted not only by the investors but also by the people living in this region who deserve it, following a series of tragic events from recent history. I think that politicians are aware of this which can be seen from the quality of political dialogue which keeps getting better. The economic crisis poses a great challenge for all countries, but, at the same time, it also demonstrates just how important it is for the countries with similar problems and economies to come together in an effort to overcome it. Regardless of the European integration process, I expect that regional countries will continue advancing their relations and cooperation primarily because they should rely on each other because of their cultural and historic ties. ● We often hear that Serbia has to join NATO if it wants to become an EU member. Austria has a policy of neutrality just like Serbia. What can we learn about this issue from Austria?

And is the Austrian experience applicable to Serbia?

- According to the Serbian Parliament’s Neutrality Declaration, a declaration against joining any of the existing military blocs, Serbia has no intention of joining any military alliance. Just like Austria, Serbia is a member of the Partnership for Peace and has been trying to develop cooperation within the Partnership while utilizing all available tools provided by this programme. Hence, we appreciate the experiences of the Austrian format of military neutrality which entails membership in the EU and active participation in the Partnership for Peace. It also implies very intense cooperation with NATO in defence and security without having the intention of becoming a full-fledged member of NATO. ■

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interview

H.E. Mr. Johannes Eigner, newly appointed Austrian Ambassador to Serbia

New Exploration, Old Ties Relations between Austria and Serbia are intense, friendly, and multifaceted. Vienna and Belgrade are close geographically and in many other aspects, also in mindset, despite some dividing lines in previous times

I

f the new Austrian Ambassador to Serbia Johannes Eigner is now embarking on the exploration of Belgrade, he is walking on very familiar grounds. In this interview, the ambassador discusses the traditional ties between Serbia and Austria, his first impressions of Belgrade and some of his plans for his stay. ● Mr. Eigner, welcome to Serbia! How do you feel in these new surroundings and in your new job?

- Belgrade was not entirely unknown to me, so I came to a city about which I had already some ideas and impressions. There is of course still a lot to discover and to learn – and in my job, my first post as an ambassador, I am very much in the learning mode, including the language. But I have a wonderful team at the embassy and great partners on the Serbian side, and this helps a lot to get off to a good start.

many other aspects, also in mindset, despite some dividing lines in previous times. One has only to remember that the awakening of the Serbian language and culture is, in a way, closely linked to Vienna, where both Dositej Obradovic and Vuk Karadjic spent part if not most

As it has in the past, Austria does and will support Serbia in its endeavor to join the European Union

● What do you think about relations between the two countries and what will be your fo- GERMANY 2012 4 | INTERNATIONAL cus in your work?

- Relations between Austria and Serbia are intense, friendly, and multifaceted. Vienna and Belgrade are close geographically and in

18 | 60 Years • austrian-serbian Economic Cooperation

of their lives. This will also inspire a part of my work which I want to devote to cultural cooperation and the strengthening of exchange between representatives of civil society and people-to-people contacts.

Besides that, and not dissociated

from it, a central task for me will be to further the already substantial engagement of the Austrian economy in Serbia and to follow, where and when possible, and support the country on its further way towards the European Union. ● Your previous job was that of the head of the Department of EU Enlargement and Trade with Non-EU countries. In that respect what do you think of Serbia’s progress on the road to the EU membership? How far are we from the family of European nations?

- Serbia is a European nation and that is why it should take its right-

Economy

Relationships

Investments

For Serbia’s own advancement, it will be essential to further restructure and adapt the economy as well as the administrative and the judicial system.

Relations between Austria and Serbia are intense, friendly, and multifaceted. Vienna and Belgrade are close geographically and in many other aspects.

Austria indeed is the leading investor in the country, and even during the crisis no major company withdrew from the Serbian market.

ful place in the European Union.

It has already come some way towards this goal, with the conclusion of Stabilization and Association Agreement, visa-free travelling and formal candidate status.

But the main tasks lie still ahead. ● The new progress report of the European Commission reiterated the conditions for the start of accession negotiations.

What do you think of these conditions and what are the priorities that Serbia needs to have in order to advance faster toward the EU membership?

- Those conditions basically have been known since last year. They can be summed up with what I would describe as the base-line of EU-policy in and for the Western Balkans: the ultimate goal is the full integration of all six remaining countries after Croatia will have joined the EU. Serbia is a key country among those six and has to prove that it is able and willing to contribute to reaching this goal, in particular regarding Kosovo. What this exactly means for getting the green light for the start of negotiations will be subject to a consensus decision of the EU-members.

60 Years • austrian-serbian Economic Cooperation | 19

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notably in twinning-projects, regarding, for one example, environmental issues.

For Serbia’s own advancement, it will be essential to further restructure and adapt the economy as well as the administrative and the judicial system. The best argument for eventually being admitted is to be perceived as a respectable, well-performing country – not perfect but seriously committed.

● Austrian companies are an important business factor on the Serbian market. Should we expect more Austrian companies to start investing here and what prerequisites need to be met in order for that to happen?

- Austria indeed is the leading investor in the country, and even

● Is Austria going to continue supporting Serbia in its EU accession efforts and in which way?

strengthening of the cultural and economic relations between the two countries?

- Among the roughly 100,000 Serbian citizens living in Vienna, there are a lot in senior functions in the economy or culture, but often too little known by a wider public. Some of them are sent by their company to Serbia, representing thus a sort of “double-blind”.

The first Viennese Ball in Belgrade which was recently held in the “Metropol” not only testified to the strong link between the two capitals but also to the significant role of the Serbian community in Vienna. ● What did you visit first in Belgrade?

- Since I love to discover a city by walking, from the very first days I took advantage of the privileged location of our embassy, having Kalemegdan within a few meters, the Saborna Crkva and Knez Mihajlova. But I also had already the pleasure to be a guest at Beli Dvor and to spend a few hours strolling on Ada during my first weekend.

- As it has in the past, Austria does and will support Serbia in its endeavor to join the European Union.

This is, on one hand, continuous political backing for setting reasonable targets and honoring progress. Vice-Chancellor and Foreign Minister Spindelegger forcefully advocated the granting of candidate status once the necessary steps had been taken

by Serbia, and I am sure Austria will take a similar stance when it comes to next stage, the start of accession negotiations.

On the other hand, Austrian institutions and experts are involved in an intense know-how transfer,

Austria indeed is the leading investor in the country. In order to attract even more companies I would recommend the formula: simple procedures, reliable institutions, predictable rules

20 | 60 Years • austrian-serbian Economic Cooperation

during the crisis no major company withdrew from the Serbian market. In order to attract even more companies I would recommend the formula: simple procedures, reliable institutions, predictable rules. The most important asset is already here – well trained, educated and committed people. ● Many Serbs live in Vienna.

How much does that fact contribute to development and

● What spare time activities will you pursue with great pleasure in Serbia?

- To start with, I’ll take a particular pleasure to improve my tennis in “Nole’s” homeland. I want to acquaint myself as much as possible with art and culture. There is apparently a lot to discover in contemporary Serbian art. I attended a recent concert of the marvelous No Borders Orchestra in Belgrade.

Certainly I will not limit my curiosity to Belgrade and its vicinity. I hope to see many other parts of Serbia and to meet people all over the place. And for that (but not only for that) I will devote some time to get a hopefully decent knowledge of the Serbian language. ■

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interview

Andreas Haidenthaler, Commercial Counsellor

Enduring Partnership As the biggest investor in Serbia, Austrian companies are major players in many sectors on the country’s market, but Andreas Haidenthaler sees opportunities in four main sectors, as he explains: “there is investment potential in the fields of environmental technology, renewable energy, IT cooperation or agriculture” the date the office was founded. But, seriously, the most important aspect of this anniversary is the fact that Serbia and Austria have been economic partners for a long time, despite all the changes and difficult times that have happened in the past 60 years. During this whole period our office was never closed, not even temporarily, and has always been operating, just as I hope it will continue to do so for a long time in the future.

T

his year sees the office of Advantage Austria, the Austrian trade and economic delegation, celebrate its 60th anniversary in Belgrade.

Remarkably, despite all the upheavals and changing relationships of this period, the office has never once closed its doors and continues to promote economic cooperation between the two countries. Here we speak to Andreas Haidenthaler, Commercial Attaché, Austrian Embassy in Serbia about its history and ongoing mission. ● Austrian-Serbian economic and trade collaboration has endured for centuries, albeit under differing historical circumstances. This year the Commercial Section of the Austrian Embassy/Advantage Austria, which you head, is celebrating its 60th anniversary. What dates would you single out as being important for Advantage Austria in Serbia over the past 60 years?

- The most important date is 15th March 1952 because that is actually

Investors and business people in general look for stable, predictable circumstances.

They want to know who they are dealing with and that their investment is safe and productive

22 | 60 Years • austrian-serbian Economic Cooperation

● What were the first business arrangements concluded with the Austrian Embassy’s Trade Department as the go between; who were the first Austrian investors in Serbia?

- This is quite a difficult question, given the long time span and the huge number of projects, so any list of examples can only be subjective and obviously too short. But I will give you two examples of more recent investments: Raiffeisen, as the first Austrian investor and the first foreign bank to come to the country after the democratic changes of the year 2000, and the investment of Swarovski in Subotica during 2012.

In both cases our office can claim to have played a specific role. ● What is your view of the sixdecade-long cooperation between the two countries from today’s standpoint? Could the

cooperation have been better and what opportunities have been missed?

- There is a saying that it is easy to be a Monday morning captain. In other words, on Monday you always know how the game should have been played on Sunday. Let us also not forget that every period has its own characteristics. In 1952, when this office was founded, the world was a different place than it is today. When I look at the situation today, with Austria being the biggest foreign investor in Serbia and our trade volume of 2011 being close to €900 million, I would say the cooperation has developed fairly well. However, as there is also always room for improvement in life, you will not hear from me that I am completely satisfied. ● Over the past ten years economic cooperation between Serbia and Austria has been growing intensively. Thanks to investments made by Austrian companies in Serbia, a total of 20,000 new jobs have been created. How do you rate the efficiency of Austrian investments on the Serbian market?

- I do not have the latest statistics with me, but I think the number of jobs created is even higher. Regarding efficiency, I think every company which makes it through the worldwide economic crisis that we have seen in the

Red Tape

Exposure

Key Factors

The best solution would be to cut down the myriad administrative barriers hindering Serbian and foreign companies.

For many foreign companies in general Serbia is still not sufficiently on their “business radar.”

Investors are looking for the same things: transparency, predictability, stability and a fast and efficient administration.

past years, whether it is Serbian, Austrian or of any other nationality, is an efficient company. In this respect I am happy to be able to report that we have witnessed no major withdrawals of Austrian companies from the Serbian market in these difficult times. ● Since 2000 Austria has invested €2.8 billion in Serbia. What is your view of Serbia as an investment destination and what are the advantages and shortcomings of the Serbian market compared to other markets in the region?

- Regarding the advantages, Serbia is the biggest country in the former Yugoslavia; it is home to a well qualified labour force and has competitive labour costs and low taxes. The dis-

Any sudden, negative change to the legal framework that impacts on predictability is bound to create irritation and a loss of trust among investors

advantages are the same obstacles that all companies in Serbia, both foreign as well as Serbian, are facing: too much bureaucracy and red tape, non-transparent tender procedures, a slow judicial system and corruption.

For example, it is very hard to explain to a management board abroad that the issuance of a construction permit can take many months in Serbia. Generally speaking, investors all over the world are looking for the same things: transparency, predictability, stability and a fast and efficient administration. ● There are over 400 Austrian companies operating in Serbia, especially in the telecommunications, banking and real estate sectors. In your opinion, which

branches hold the greatest potential for forging new partnerships and making new investments?

- There is investment potential in the fields of environmental technology, renewable energy, IT cooperation or agriculture. Agriculture was one of our big topics this year, with Austria being the partner country of the Novi Sad Agricultural Fair in May, where we had an Austrian stand and a lot of events and receptions.

We have also seen an increasing interest in Serbia as a production base for labour-intensive products. ● According to Austrian investors, what should the Serbian government be doing to create a more appealing environment

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OSIGURANJE A.D.O. Već 15 godina na Vašoj strani.

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legal framework that impacts on predictability, be it additional taxes for certain industries or the introduction of complex new legal regulations, is bound to create irritation and a loss of trust among investors. Therefore, I hope that the reforms planned by the government will increase predictability and thus also trust, because the latter is the most precious element a country has got.

for attracting big investors from Austria?

- I am not a politician, but I can give you an answer from the economic field: investors and business people in general look for stable, predictable circumstances. They want to know who they are dealing with and that their investment is safe and productive. Investment is something a country does not get as a gift, but something a country has to earn.

Investors don’t come to a country just because it offers a slightly lower tax rate. Investors always look at the bigger picture and ask other investors about their experience in a particular country. In other words, the best way to attract new investment is to make existing investors happy by creating stable, predictable, efficient and transparent business conditions.

And, yes, advancing towards the European Union certainly helps in attracting foreign investment. ● For years foreign investors in Serbia have been complaining about excessive red tape, corruption and crime. How do Austrian investors react to those problems?

- Austrian investors are affected by bureaucracy just as Serbian or international investors. Being here for 60 years, Austrians obviously have a long-term perspective and maybe a bit more stamina for overcoming such problems. The best solution, however, would be to cut down the myriad of administrative barriers that are hindering both Serbian and foreign companies. Let me put this into an example with a broader perspective: companies, especially in the field of tax and finances, need to be able to plan their operations – they not only need this for their own purpose, but also for their supervisory boards back in head office, for their banks, for their shareholders and many more. The question of planning also does not stop at the tax bureau, but rather touches all aspects of business.

Any sudden, negative change to the

I still see room for improvement with regard to the Serbian “business image” abroad.

Needless to say, improving an image means “to walk the walk”. In other words, we are not talking about TV ads and campaigns, but rather the underlying business environment

24 | 60 Years • austrian-serbian Economic Cooperation

● In the recent global competitiveness report 2012/2013 written by the World Economic Forum, Austria ranked 16th and Serbia 95th of 144 countries.

Do you think that this fact could cause misunderstanding when it comes to expectations that Austrian investors have of the Serbian business environment?

- I would say that it might cause misunderstandings, but in a different way. For many foreign companies, and I am talking about foreign companies in general, Serbia is still not sufficiently on their “business radar”.

In the past we have managed to interest quite a number of Austrian companies in Serbia and the fact that Austria is the biggest foreign investor in Serbia shows that Austrian companies do know the Serbian market, but generally speaking I still see room for improvement with regard to the Serbian “business image” abroad.

Needless to say, improving an image means “to walk the walk”. In other

words, we are not talking about TV ads and campaigns, but rather the underlying business environment. ● The Serbian Chamber of Commerce and the Trade Department of the Austrian Embassy have organized bilateral meetings between companies from Styria and Serbia. What tangible outcome did these meetings have?

- We do organize meetings between companies on a regular basis and in various formats, ranging from our Austrian Business Circle, which attracts up to 200 company representatives, to such bilateral meetings together with the Serbian Chamber of Commerce. In this last meeting several companies found new business partners and some others agreed to continue their negotiations, so I would say it was fairly successful. I would like to use this opportunity to thank the Serbian Chamber of Commerce for the good cooperation we have been enjoying – they are an important partner for us in this country. ● In your opinion, how will economic cooperation between the two countries develop in the next decade, considering the current economic environment and Serbia’s EU accession process?

- Austria has always supported Serbia’s road towards the European Union and we are extremely happy that Serbia managed to receive candidate status. For us, Serbia belongs to Europe. Serbia does more than 55% of its foreign trade with the EU and the EU is the single biggest donor to Serbia by far. Considering all of this, I believe it is a logical step for Serbia to orientate itself towards the EU. And, yes, I do expect candidate status to add some positive momentum towards future foreign investment. Regarding the current economic environment, unfortunately we do have some challenges ahead of us but, given our long tradition of economic cooperation, I am optimistic that we can overcome these challenges together. ■

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interview

Miloš Bugarin, President of the Serbian Chamber of Commerce

Investing for the Long Run Austrian investors have advanced and broadened the production programmes of Serbian companies.

These direct investments in production are the fastest and the best way for the country to recover in terms of production and technology and create real opportunities for exporting products at a higher processing stage

T

formation. Recently, we had a meeting between businessmen from the two countries with over 14 companies from Styria participating. The Serbian Chamber of Commerce has an office in Austria, providing needed information to Serbian companies by working in the field. It also helps in establishing and maintaining business contacts with Austrian companies and represents the Serbian economy at business events in Austria.

he Austrian Chamber of Commerce is one of the most successful chambers in Europe. It has mandatory membership, and its results put it in the upper echelons of world chambers of commerce. ● At the beginning of the interview, Miloš Bugarin, president of the Serbian Chamber of Commerce (PKS), was asked about the cooperation between the Serbian and Austrian chambers of commerce.

- The cooperation between the PKS and Austrian Chamber of Commerce is based on an agreement for Interchamber Cooperation and is reflected in activities, such as organizing many meetings among businessmen from the two countries, joint realization of business forums, presentation of the Serbian economy in Austria, setting up panel discussions and exchanging economy-related in-

The companies that were privatized

by Austrian businesses had the best experience in trading with Austria

26 | 60 Years • austrian-serbian Economic Cooperation

● Austria has invested € 2.8 billion in Serbia so far and as such is the number one foreign investor in the country. Do you think that Austrian companies will continue investing in Serbia in the coming period?

- Due to the global economic cri-

sis, since 2008 Austria has been constantly reducing its overall investments, especially in industry. Despite this trend, Austria has never stopped investing in Serbia, so we can say for sure that there is continuity. For instance, a globally renowned Austrian company, Swarovski, made an investment in Serbia last year; the Porr company has secured 50% of the funds needed for the construction of a railway sleeper-car factory in Svilajnac, while Austria-based Greiner bought Hipol Plast from Odžaci this year with the intention of investing between seven to eight million euros and hiring 100 workers. Another Austrian company, Evermaxx, is starting to construct a cargo facility in Niš. I would like to underline that there

The Danube Not a single Danube country has managed to use all of the advantages of its good geographic position, including Serbia and Austria.

are over 400 offices of Austrian companies in Serbia. At the recent business meetings between Styrian and Serbian companies in the Serbian Chamber of Commerce, Styrian representatives pointed out that, next year, Serbia would be in a group of five countries which Styria considered an absolute priority which, of course, entails investment projects. ● Last year, the value of trade between the two countries reached one billion dollars, with import being much higher than export. Is there any chance of reducing this disproportion? What needs to be done in order for that to happen?

- The volume of trade between Serbia and Austria in 2011 reached a record value from 2008, a year before the crisis struck. However, in 2011, imports were much big-

Even in such difficult economic times, there has not been a single Austrian company or a bank which has withdrawn from our market

ger than exports compared to 2008. The fact remains that inadequate competitiveness of Serbian companies is one of the main obstacles for increasing exports to Austria. Consequently, the products that we export are usually those from a lower processing stage. The companies that were privatized by Austrian businesses had the best experience in trading with Austria. Austrian investors have advanced and broadened production programmes of domestic companies. These direct investments in production are the fastest and the best way for our country to recover in terms of production and technology and create real opportunities for exporting products at a higher processing stage. ● In which areas can the economic cooperation between the two countries grow the most?

60 Years • austrian-serbian Economic Cooperation | 27

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been a single Austrian company or a bank which has withdrawn from our market. I think that Austrian and other foreign investors do not consider the tax rate to be of crucial importance. In general, companies are concerned with the big picture, so transparency, predictability and stability are the most important for investors.

- The interest that businessmen from Austria have shown for cooperation with Serbia is evident, and the opportunities for broadening our cooperation can be found in infrastructure, energy, renewable energy sources and environmental protection, where the technology that Austrian partners possess can be used. A joint appearance on

the Russian market and in other countries with which Serbia has concluded free trade agreements is also an untapped potential. Another great opportunity for widening our cooperation lies in tourism, as well as in agriculture and the food processing industry.

In general, companies are concerned with the big picture, so transparency, predictability and stability are the most important for investors

● How important are Austrian investors for the domestic economy and how are their investment decisions going to affect the altered tax system in Serbia?

- Austrian investors are strategically orientated towards advancing technology and increasing production and export. Austrian companies invest for the long run.

Their banks were the first to arrive to our market, followed by leading insurance companies and investments in the production sector.

We should also mention an important role that Austrian construction companies play in infrastructure in Serbia. Even in such difficult economic times, there has not

28 | 60 Years • austrian-serbian Economic Cooperation

● Do you think that Serbia and Austria have used all advantages stemming from the fact that they are both Danube countries? Where can the two countries cooperate in the implementation of the Danube Strategy?

- Austria is one of the countries that initiated the Danube Strategy and the development of the Danube region. Thanks to Austria’s assistance, Serbia has managed to secure for itself a role in the implementation of this strategy. Both countries have their representatives on 11 supervisory boards that jointly promote projects of impor-

tance for the region. Not a single Danube country has managed to use all of the advantages of its good geographic position, including Serbia and Austria. The Danube Strategy, like any other strategy, represents a long-term vision of joint goals and a search for instruments and activities pertaining to its implementation. In order to implement the strategy, money is required. The needed funds are not envisaged in the EU budget (until 2014) so every country is trying to reach its goals with its own money, i.e., to the extent to which individual state budgets allow in the time of crisis. We suppose that the next EU budget 2014 – 2020 will provide money for the implementation of the strategy via EU funds. ● There are many Serbs living in Austria. How much is this fact relevant for accomplishing concrete economic goals?

- Although we do not share a border with Austria, we could say that Austria is one of our closest neighbours. The proximity makes us interdependent, and that is why there are so many Serbs living there. According to unofficial information, close to 200,000 Serbian citizens live in Austria.

Our diaspora is one of the factors which have a bearing on the cooperation between the two countries, whether we are talking about social, cultural, political or economic cooperation. When countries are further apart, the disapora has more influence on relations with a certain country, much more, for instance, than in the Austrian example. Due to our historic ties, proximity and compatibility of our markets, Austria is an inevitable partner to Serbia. ■

Diaspora Our diaspora is one of the factors which have a bearing on the cooperation between the two countries, whether we are talking about social, cultural, political or economic cooperation.

austria

Facts & Figures Bodies of Water The most important waterway is the Danube. The largest lake is the Neusiedel Lake in Burgenland - around 77% of its total area of 315 km² is in Austria, the rest is part of Hungary. The Attersee Lake has an area of 46 km², the Traunsee is 24 km². Also a part of Lake Constance (Bodensee), 24 km², lies in Austria (from a total area of 536 km²).

A

ustria covers an area of 83,871 km², it is situated in the heart of Europe and borders: Germany, Czech Republic, Slovakia, Slovenia, Hungary, Italy, Lichtenstein and Switzerland.

The country is part of the Central European Time zone.

The main urban areas are the capital city of Vienna (population 1,714,142 ) and the capitals of the federal provinces: Graz (population 261,540); Linz (population 189,367) and Salzburg (population 148,078).

At 3,798 m Grosglockner is the highest mountain in Austria.

Climate The average temperature in summer is around 20°C with maximum temperatures of around 35°C. In winter temperatures can be as low as –15°C, although the average is around -4°C. There can be especially heavy snowfall in the mountain regions. Highest rainfall is in May and June.

30 | 60 Years • austrian-serbian Economic Cooperation

Raw Materials The following raw materials are mined in Austria: Iron ore, Lignite (brown coal), Crude oil and natural gas, magnesite, silica sand, gfypsum, lead and zinc ore, graphite and kaoline.

Salt mining also plays a significant role and another key raw material from Austria is wood.

History In the year 996, a document from Emperor Otto III contained the name 'Ostarrichi' , from which came 'Österreich', the local name of Austria today. The country was ruled by the Habsburgs from 1273, who extended the country's borders and influence through marriage and inheritance.

Emperor Franz I. established the Austrian empire in 1804, but just two years later he was forced to relinquish his position as "Holy Roman Emperor of the German Nation" and cede territory following Napolean's occupation of Austria.

The so-called "Double-monarchy" of Austria and Hungary was established in 1867 as a union of two independent states under a common ruler (Franz Joseph I.).

The end of the First World War saw the declaration of the First Republic in 1918 and the end of the monarchy.

In 1938 Austria was renamed "Ostmark", when it became a part of National Socialist Germany and stopped being an independent state.

Austria was occupied by the Allies after the Second World War, regaining its sovereignty with the State Treaty of 1955.

Since 1st January 1995 Austria has been a member of the European Union.

Population Austria has a population of 8,443,018 (as of 1.1.2012). The average population density is 99 inhabitants per square kilometre. 89.5% of the population are Austrians, 11.5% are foreigners.

Of the foreigners living in Austria, the main nationalities are as follows: Citizens of EU countries 40.2 %, Citizens of former Yugoslavia 32.6%, Turkish 12.2.

Religions: Catholic 74%, Protestant 4.7%, Muslim 4.2%.

Average Life Expectancy: Men 77.7 years, Women 83.2 years.

Political System Governmet, Parliament, Constitution and other information about the political system: Austria is a parliamentary republic, founded on democratic principles and the separation of powers. The highest state representative is the Federal President, whose term of office lasts for 6 years. The two parliamentary chambers are the National Council (lower house) and the Federal Council (upper house) and these are the legislative bodies. The Federal Chancellor is the head of the Federal Government.

Constitutional Basis: The Federal Constitution, the State Treaty, the Declaration of Neutrality and the EU Accession Agreement form the constitutional basis of the Republic. Austria has been a member of the European Union since 1st January 1995.

National Council: Five parties

are currently represented in the National Council (2009): The two ruling parties are the Austrian Social Democratic Party and the Austrian People's Party. The other parliamentary parties are the Aus-

trian Green Party, the Austrian Freedom Party and the Alliance for Austria's Future.

Austria is currently ruled by a grand coalition of the Social Democrats and the People's Party (2009). In line with the constitution, the next general election is due in 2013.

Federal Provinces Austria is a federation made up of nine federal provinces. The federal capital city, Vienna, is also one of the nine federal provinces in its own right. Each of the nine provinces is led by a provincial government, headed by a Governor.

Distribution of Mandates SPÖ (Social Democratic Party of Austria)................ 57 Mandates ÖVP (Austrian People's Party)....................................51 Mandates FPÖ (Austrian Freedom Party)....................................34 Mandates BZÖ (Alliance for Austria's Future)............................21 Mandates Die Grünen (The Greens) ............................................20 Mandates

60 Years • austrian-serbian Economic Cooperation | 31

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Federal Province Capital Cities of the Provinces General Civil Code - Allgemeine Vienna

Vienna

Styria

Graz

Upper Austria

Linz

Salzburg

Salzburg

Tyrol (in German)

Innsbruck

Carinthia (in German)

Klagenfurt

Lower Austria

St. Pölten

Vorarlberg

Bregenz

Burgenland (in German)

Eisenstadt

Economic System The economic model of Austria is based on the principles of political stability, social harmony, cooperation between employer and employee organisations, stable homeland security and full integration into the global economy.

An especially productive atmosphere of co-operation between various interest groups and political parties prevails in Austria.

Social Partnership The Social Partnership is distinct to Austria and in practice extends to all areas of economic and social politics. Austria sets an example for the comprehensive and co-ordinated co-operation between different interest groups.

There is no case law system in Austria.

This means that the judge is free to reach his own decision or ruling, although previous rulings may be adduced in hearings Representation of Interests The Austrian Federal Economic Chamber (WKÖ), Austrian Chamber of Agriculture, Austrian Federal Chamber of Labour, Austrian Trade Union Association These chambers are the legal representatives with mandatory membership for entrepreneurs or employees. The Austrian Trade Union Association offers optional membership.

Legal System The Austrian legal system is based on Roman law and is structured in hierarchical layers. The

32 | 60 Years • austrian-serbian Economic Cooperation

Bürgerliche Gesetzbuch (ABGB) is one of the world's oldest codes of civil law.

The legal system is structured according to a so-called tier system of laws, which decrees that laws and regulations must comply with the standards set by the higher tiers (eg. the constitution, constitutional laws). In the

top tier are the Austrian Federal Constitution and individual constitutional laws, as well as the EU Acts of Accession. General federal laws and laws of the federal provinces are in the lower tiers.

Statutory authorities can enact regulations or individual administrative rulings (Bescheide) in accordance with these.

There is no case law system in Austria. This means that the judge is free to reach his own decision or ruling, although previous rulings may be adduced in hearings.

With entry to the EU on 1.1.1995, Austria adopted the EU legal framework. Austria is also a member of numerous international legal conventions such as the New York Arbitration Agreement of 1958 and the 1980 Vienna Convention on Contracts (international UN purchasing law). ■

International Relations Austria is not only a member of many international organisations, it also hosts their headquarters.

Membership of International Organisations Austria has been a member of the European Union (EU) since 01.01.1995.

In addition Austria is also a member of the following organisations: • UN (United Nations) • World Bank Group • OECD (Organisation for Economic Co-operation and Development) • OSCE (Organisation for Security and Co-operation in Europe) • WTO (World Trade Organization) / GATT (General Agreement on Tariffs and Trade) • IMF (International Monetary Funds) • WHO (World Health Organisation)

Headquarters in Austria A UN office is based in Vienna - the third seat of the General Secretariat of the UN after Geneva and New York. Many significant organisations have their headquarters in Vienna: • UN Office at Vienna • IAEA (International Atomic Energy Agency) • CTBTO (Preparatory Commission for the Comprehensive • UNIDO (Industrial Development Organisation) • UNODC (United Nations Office on Drugs and Crime) • OPEC (Organisation of the Petroleum Exporting Countries) • OSCE (Organisation for Security and Co-operation in Europe) Source: www.advantageaustria.org

corporate

erste group immorent

As Individual as Your Projects Erste Group Immorent is the specialist for real estate financing and property development. Our activities cover the full range of financing solutions and services along the entire real estate value chain

Main Port Karlin, Karlin, Czech Republic

W

e rely on 40 years of experience with over 10,000 office and commercial properties, business parks and shopping centers, apartment buildings, infrastructure projects. That makes Erste Group Immorent one of the leading real estate and infrastructure financiers in Central, Eastern and South-Eastern Europe. Our strong market position reflects the confidence of our clients – and it is both an obligation and an incentive for us to do our utmost on each and every project.

Our client base not only ranges from large corporates to SMEs that are actively involved in the real estate sector, but also includes specialized project developers, real estate investors, as well as the public sector.

Vienna Insurance Group HQ, Graz, Austria

Viertel Zwei, Vienna, Austria

Erste Group Immorent combines financing alternatives, leasing models and business participations under a single roof and develops individualized financing solutions for real estate and infrastructure projects.

cludes advising, financing and support while using flexible and individual solutions to stay as close to the market as possible.

Our comprehensive services in Serbia cover: - Real estate lending: as project-based secured financing - Real estate leasing: combining the advantages of rent and ownership - Real estate development and construction services: as a full service provider.

Erste Group Immorent is a 100 % subsidiary of Erste Group, which was founded 1819 as the first Austrian Savings Bank. Since 1997, Erste Group has developed into one of the largest financial services providers in Central and Eastern Europe, with approximately 50,000 employees serving more than 17 million clients in 3,200 branches in 8 countries (Austria, Check Republic, Slovakia, Romania, Hungary, Croatia, Serbia and Ukraine). â–

We aim to provide clients with first-class, on-site service that in-

CONTACT: Erste Group Immorent Serbia d.o.o.

MilutinaMilankovica 11a 11070 Novi Beograd, Serbia

The power of strong partnership

Tel.: + 381 11 22 87 480 Fax: + 381 11 22 87 482 E-Mail: office.rs@immorent.com www.erstegroupimmorent.rs

60 Years • austrian-serbian Economic Cooperation | 33

ECONOMY

Trade between Austria and Serbia

Serbia’s Biggest Investor The data collated by the Serbian Chamber of Commerce shows that Austria invested $ 3.1 billion in the period from 2000 to 2010 and, as such, is the biggest foreign investor in Serbia tria and Serbia stood at $ 466.7 million, with Serbia exporting to Austria $ 139.2 million in goods and services while importing a value of $ 327.5 million in goods and services from Austria.

Also, in the first six months of this year, Austria was ranked 12th among the 147 countries that exported to Serbia, and 7th among the 183 countries from which Serbia imported.

A

ustria is one of the leading trade partners of Serbia. The data collated by the Serbian Chamber of Commerce shows that Austria invested $ 3.1 billion in the period from 2000 to 2010 and, as such, is the biggest foreign investor in Serbia. In the first six months of 2012, the trade exchange between Aus-

The biggest trade exchange between Serbia and Austria was posted in 2008, while last year’s trade exchange almost reached that record Last year, trade between Serbia and Austria reached the figure of one billion dollars, with export amounting to $ 379.1 million, a 12% increase from

Leading SITC segments in exporting to Austria

2010, while imports from Austria amounted to $ 645.7 million, a 26% increase. Austria’s share in total exports to Serbia in 2011 was 3.2% while its share in imports was 3.3%.

The highest trade exchange between Serbia and Austria was recorded in 2008. Last year’s trade was came close to 2008 levels.

Since 2008, the export-import ratio has been growing. In 2011, due to a significant increase of import, the ratio was reduced compared to the last three years. In the first six months of 2011, the ratio stood at 42.5%.

In the first six months of 2011, companies exporting the most to Austria included Eaton Electric, Smederevo Iron Works, Sevojno copper rolling mill, Victoria Oil, Roaming Electronics, Podgorina

Leading SITC segments in importing from Austria Electrical machinery, appliances and equipment

Electrical machinery, appliances and equipment

7%

5% 40%

9% 9%

Non-ferrous metals Solid vegetable, fats and oils Iron and steel

31%

Metal products Miscellaneous

53% 6% 7% 10%

10%

14%

Plastic materials in primary forms Specialized machines for individual industrial branches Paper, cardboard and cellulose products Fertilizers (except raw ones) Miscellaneous

34 | 60 Years • austrian-serbian Economic Cooperation

Export to import ratio (in %)

Goods exchange between Serbia and Austria in millions USD

80

800 79.47

60

50.4

48.57

66.14 65.21

600 400

58.7

200

40

45.13

42.5

0 -200

20

-400 0

2005

2006

2007

2008 2009 2010 2011 2012-VI

Frucht, Motorenwerke, LeboxLeder, IM Matijević, and a branch of Porr Technobau und Umwelt AG. The combined exports of these companies make up nearly 50% of total Serbian exports to Austria in the same period.

In the first six months of 2011, the following companies imported the most from Austria: Linzer Agro Trade, Roaming Electronics, OMV Serbia, Eaton Electric, Siemens, CT Computers, Henkel, Defence Ministry, JCMM Automotive, and Magneti Marelli The combined imports of these companies make almost 40% of total Serbian imports from Austria in the same period.

Serbia and Austria have signed the Double Taxation Agreement which regulates the issue of taxes and property revenue.

Austrian investors in Serbia are

2006 2007 2008

Export in USD

Austrian investors in Serbia are strategically orientated towards advancing technology and increasing production and exports strategically orientated towards advancing technology and increasing production and exports.

According to a study by the Serbian Chamber of Commerce, the biggest investors in the bank-

COFACE SRBIJA D.O.O.

Poslujte sa manj e

RIZIKA

T. +381 11 397 60 51 F. +381 11 391 09 75 OFFICE@COFACE.RS

2005

2009

Import in USD

2010 2011 2012-VI

Balance in USD

ing and insurance sectors are Raiffeissen International, Hypo Alpe Adria Austria, Österreichische Volksbanken, BA-CA (HvB), Erste Bank, Wiener Stadtische, Uniqa and Grawe. The biggest Austrian investor in the telecommunications sector is Mobilkom Austria, while the biggest greenfield investor in the energy sector is OMV Austria. When it comes to machine building, chemical and food industry, the biggest Austrian investors are Henkel, ATB, Tondach, Knauf, Wienerberger, Asamer Wietersdorfer/ Lafarge, and Rauch Saefte, while Metro Cash and Carry and furniture producer Kika are the biggest investors in the retail sector.

In real estate, the top investor is Vienna Insurance Group (VIG), currently building the VIG Plaza. ■

bonitete i monitoring ANALIZE POSLOVANJA I BONITETNE OCENE VAŠIH POSLOVNIH PARTNERA U SRBIJI I INOSTRANSTVU USMERICE VAS KA PRAVIM I SIGURNIM POSLOVNIM ODLUKAMA.

YOUR TRADE RISKS, UNDER CONTROL.

60 Years • austrian-serbian Economic Cooperation | 35

ECONOMY

Large Service and Industrial Sectors With its well-developed market economy, skilled labor force, and high standard of living, Austria is closely tied to other EU economies, especially Germany's.

Its economy features a large service and industrial sectors, and a small, but highly developed agricultural sector

F

ollowing several years of solid foreign demand for Austrian exports and record employment growth, the international financial crisis of 2008 and subsequent global economic downturn led to a sharp but brief recession. Austrian GDP contracted 3.9% in 2009 but saw positive growth of about 2% in 2010 and 3% in 2011. Unemployment did not rise as steeply in Austria as elsewhere in Europe, partly because the government subsidized reduced working hour schemes to allow companies to retain employees. Stabilization measures, stimulus spending, and an income tax reform pushed the budget deficit to 4.7% in 2010 and

3.6% in 2011, from only about 1.3% in 2008. The international financial crisis of 2008 caused dif-

Unemployment did not rise as steeply in Austria as elsewhere in Europe, partly because the government subsidized reduced working hour schemes to allow companies to retain employees ficulties for Austria's largest banks whose extensive operations in Central, Eastern, and Southeast-

Gross Domestic Product

ern Europe faced large losses. The government provided bank support - including in some instances, nationalization - to support aggregate demand and stabilize the banking system. Austria's fiscal position compares favorably with other euro-zone countries, but it faces considerable external risks, such as Austrian banks' continued high exposure to Central and Eastern Europe as well as political and economic uncertainties

GDP at Current Price

2008.

EUR 282,09 billion

2008.

EUR 282,74 billion

2009.

EUR 273,49 billion

2009.

EUR 276,15 billion

2010.

EUR 285,73 billion

2010.

EUR 286,40 billion

2011.

EUR 299,69 billion

2011.

EUR 300,71 billion

36 | 60 Years • austrian-serbian Economic Cooperation

GDP Change on Previous Year

GDP per capita

2008

3.2 %

2008

2009

- 2.3 %

2009

EUR 33,020 (nominal, -2 .7 %)

2010

3.7 %

2010

EUR 34,140 (nominal, + 3.4 %)

2011

5.0 %

2011

EUR 35,710 (nominal, + 4.6 %)

caused by the European sovereign debt crisis. In 2011 the government attempted to pass a constitutional amendment limiting public debt to 60% of GDP by 2020, but it was unable to obtain sufficient support in parliament and instead passed the measure as a simple law. In March 2012, the Austrian parliament approved an austerity budget that will bring public finances into balance by 2016.

Gross domestic product, growth prognoses, export trade data and other facts about the Austrian economy - here is an overview of the most important economic data.

The government provided bank support - including in some instances, nationalization - to support aggregate demand and stabilize the banking system

EUR 33,920 (nominal, + 2.8 %)

Export Trade ⇢ Austria's Exports 2011 xxx

Source: Statistik Austria, WKÖ-AWO

EUR billion Change 2010/11 Total share + 11.34 %

100 %

84.84

+ 9.97 %

69.67 %

6.95

+ 14.81 %

5.71 %

Remaining countries of Europe

1.26

+ 17.24 %

1.04 %

Asia

11.10

+ 14.90 %

9.11 %

North America

7.17

+ 25.69 %

5.89 %

Africa Central and South America Australia and Oceania

1.45

+ 2.08 %

1.19 %

2.06

+ 3.97 %

1.69 %

0.77

+ 7.08 %

0.64 %

AGRANA – STUDEN Sugar Trading was founded in 2006 in Vienna as a –joint venture of Sugar AGRANA Group and STUDEN & CO Holding.

AGRANA STUDEN Trading was founded in 2006 By doing so, two partners’ long-term cooperation was integrated in a in Vienna as athe joint venture of AGRANA Group and STUDEN & CO Holding. strategic in sugar long-term productioncooperation and trade in both the market By doing partnership so, the two partners’ was integrated in a of South partnership East Europein and By opening – STUDEN strategic sugarglobally. production and tradeAGRANA in both the market Sugar Trading in Republic in 2011 AGRANA Group of South East company Europe and globally. of BySerbia opening AGRANA – STUDEN and STUDEN & CO Holding made a major step forward in offering and Sugar Trading company in Republic of Serbia in 2011 AGRANA Group placement of products by both these companies on Serbian market. and and STUDEN & CO Holding made a major step forward in offering placement of products by both these companies on Serbian market.

About the Partners About the Partners STUDEN & CO Holding is an international company headquartered with its producing, trading STUDEN in & Vienna CO and Holding is an distribution internationaland company companies represent theand company 9 countries of Central and and trading Southheadquartered in Vienna with itsinproducing, distribution eastern Europe as well as in Brazil, the Near East and the Middle East. companies represent the company in 9 countries of Central and SouthWe maintain partner capital companies eastern Europe as welland as in Brazil,relations the Nearwith Eastthe andleading the Middle East. in our branch of industry in Austria, Germany, Brazil and Singapore and we We maintain partner and capital relations with the leading companies in our branch of industry in Austria, Germany, Brazil and Singapore and we

World

121.77

EU-26 EFTA

⇢

have an excellent distribution and logistics network in the South-eastern and Europe.

We have developed range of in products under our haveCentral an excellent distribution and logisticsa network the South-eastern own brands Europe. and we We have invested in their distribution, marketing and Central have developed a range of products under and our development thus a largeinnumber of satisfiedmarketing partners and and own brands and wemeriting have invested their distribution, consumers.

STUDEN & CO Holding in trading and and raw development thus meriting a largespecialises number of satisfiedwhite partners sugar as wellSTUDEN as oil seeds in Holding South-Eastern Europe. consumers. & CO specialises in trading white and raw sugar as well as oil seeds in South-Eastern Europe.

AGRANA is the leading producer of sugar in Central and Eastern Europe with operations in Austria, Hungary, Czech Republic, AGRANA is the leading producer of sugar in Central andSlovakia, Eastern Romania andoperations Bosnia Herzegovina, a totalCzech of 9 production facilities Europe with in Austria,and Hungary, Republic, Slovakia, in these countries.

In Bulgaria, AGRANA andfacilities sales of Romania and Bosnia Herzegovina, and aoperates total ofpackaging 9 production its joint venture with a local partner.

In its starch packaging segment the company in these countries.

In Bulgaria, AGRANA operates and sales of operates five production facilities in Austria, Hungary, and Romania. its joint venture with a local partner.

In its starch segment the company Furthermore, AGRANA is the global in fruit operates five production facilities in market Austria,leader Hungary, andpreparations Romania. as well as one ofAGRANA the largest producers of fruit leader juice concentrates in Europe.

Furthermore, is the global market in fruit preparations as With a workforce of more than 8,000 located at 53 sites in 25 well as one of the largest producers of fruit juice concentrates incountries Europe. around the world, of AGRANA generated sales revenues of over €2.5bn in its With a workforce more than 8,000 located at 53 sites in 25 countries 2011|12 financial year. around the world, AGRANA generated sales revenues of over €2.5bn in its 2011|12 financial year.

National Economics In the context of economic development in Europe, Austria can boast above average growth and one of the highest employment rates.

Austria is among the most stable countries in the world. Inflation rates are low, the increase in national debt has been succesfully reduced and there the target of a balanced budget is within reach.

An array of measures have been implemented to stimulate growth through liberalisation and privatisation and to secure the future through social system reforms.

Austria has been a member of the European Union since 1995 and is fully integrated into the common market. GDP (Gross Domestic Product) per capita is at EUR 35,710 (2011 nominal), putting Austria under the top ten within the EU as well as world-wide.

For 2012 a 0.9% increase of Austria's GDP is predicted.

Austria's proximity to Central and Eastern European states is a key factor in the increasing significance of trade and the economic networking with these countries. The share of Austrian exports in these regions reached 17.8% in 2011.

Product Groups The most important product groups for export Mechanical engineering and terotechnology Vehicles and automotive parts Iron Steel and metal goods Paper and cardboard

The economy is dominated by small and medium enterprises (SMEs). The majority of Austrian goods exports come from these industrial sectors

The majority of Austrian goods exports come from these industrial sectors.

Key regional sectors The most important regional sectors The key economic sectors for each region Upper Austria: Iron, steel, chemical and mechanical engineering Salzburg: Electrics, wood and paper, national services in wholesale and transport Vorarlberg: Textilies, clothing Carinthia: Wood, pulp and paper industry Styria: Automobiles, iron and steel, manufacturing Tyrol: Glass, Wood Vienna: Financial Services

Austria's Gross National Income (GNI) 2008

EUR 282.09 billion

2009

EUR 273.49 billion

2010

EUR 285.73 billion

2011

EUR 299.69 billion

Export Economy As Austria is an industrial country with a small domestic market, the export economy is particularly important. Here's a summary of statistics, trade partners and product groups.

2011 saw moderate growth for Austrian exports with a rise of 16.7%. The value was therefore EUR 122.2 billion and the export quota (product and service exports as a percentage of GDP) was at 56.6%. In comparison to the previous year imports also increased and are at EUR 130.8 billion.

Trade Partners The most important trade partners are Germany, Italy, Switzerland, USA and France

Exports are also heavily influenced by service exports, with tourism taking first place in this sector.

Key Sectors The economy is dominated by small and medium enterprises (SMEs).

The most important industrial sectors Food and Drink industry Mechanical and Steel Engineering Chemical and Automotive industry Electrics and Electronics industry and Wood, Pulp and Paper industry

38 | 60 Years • austrian-serbian Economic Cooperation

Tourism Tourism plays an extremely important economic role in Austria. In 2011 around 23 million foreign visitors came to Austria, with almost 90.7 million overnight stays (3/4 of the total overnight stays), in total there were almost 126 million overnight stays.

The majority of visitors come from Germany, The Netherlands, Switzerland, Great Britain and Italy. â–

corporate

Aleksandra Potkonjak, director of Lagermax AED

Serbian Market is Unrivalled in the Region

L

agermax has invested close to EUR 10 million in building and developing logistics capacities in this country. As of October 1 this year, a 7,000sqm rack-warehouse with a facility for the admission and dispatch of goods and a contemporary office space is operative.

These are all good reasons to talk to the company’s director Aleksandra Potkonjak.

● Lagermax company has finished the construction of a logistics and distribution centre.

How big of an investment is this and why did Lagermax decide to invest during this time of crisis?

- After six years of operating in Serbia, Lagermax Group has managed to position itself well in all regional centres and to become recognizable for its service quality and competitiveness. Together with other colleagues from the company, we have overcome many prejudices about investing in Serbia. We are utilizing the economic opportunities and respecting administrative systems. We have recognized this market as being unrivalled in the region, with a qualified workforce and competitive overheads. Hence, a decision was made to make another investment in Serbia and to diligently work on establishing long-term partnership relations with the HQ in Austria.

We have certainly felt the financial crisis, but we have man-

For that reason a decision was made to make another investment in Serbia and to work diligently on establishing long-term partnership relations with the HQ in Austria aged to deal successfully with the existing situation on the market.

The crisis has had a direct effect on production, especially in export oriented companies, which, in turn, affects the logistic activities of our company. Still, regardless of the current situation, we still see a chance. During the 90-year history and tradition of this concern, we have learned that an economic downturn offers possibilities for restructuring and change and that it inevitably filters into the market.

Our mission is to be innovative, to be the first and the best on the market, and to develop new services in order to advance and widen conditions required for business to flourish ● What will this facility bring to the company and to the clients?

What does this investment mean for the local community?

- The facility is equipped with all the necessary machinery, like high bay and pallet forklifts, forklifts with scales, electric pallet handlers and stretching machines. With this investment we are going to increase our revenue and create new jobs.

Our projection was to be competitive and to satisfy clients’ needs. Rendering services, having competitive prices and promoting our business are our priorities. With our know-how, work and ideas we are developing our business in accordance with the requirements put before us by the company’s management. We also provide additional services to our clients. I can confidently say that we are an equal competitor to companies that are even bigger than we. ● What are your plans for next year?

- Lagermax AED Serbia is continuously striving towards development and expanding the range of logistics services. We guarantee transparency and stability in doing business. Our idea is that goods should always be in the right place at the right time with the help of professional staff and modern information technology, as well as to advance and expand even more the environment needed for healthy business operations. Our mission is to be innovative, to be the first and the best on the market, and to develop new services in order to advance and widen conditions required for business to flourish.

The plan for next year is to continue moving things forward even faster, which we are going to do in line with the principles of fellowship and cooperation inside the group. ■

60 Years • austrian-serbian Economic Cooperation | 39

focus

Better Business Environment Since Serbia does not have enough of its own capital to launch a new investment cycle and is leaning on foreign investors to do so, the country should create a better investment environment. Austrian investors, who are among the biggest investors in the country, are more than welcome to give their suggestions on what needs to be changed and advanced in order to create a more stimulative business climate. Some of the leading Austrian investors speak to our publication about three key issues and make recommendations on which priorities should the state have in order to build a better business environment, while noting the current obstacles and the advantage that Serbia has over other regional countries.

Serbia is on a Good Path

Manolito Vujičić, General Manager, Porsche Serbia and Montenegro

appealing investment environment for new investors from Austria?

- Primarily, the government needs to establish a healthy competitive market. It is equally important to promote this healthy market and a safe business environment. I am constantly under the impression that we lack a culture of lobbying and that we miss certain opportunities in trying to represent our country and its potential before the right people at the right time. I think that it is very important to mingle among the people who are offering you an opportunity to present the potential of your country. I have often witnessed in informal situations that business people have a distorted picture of Serbia. It is not the same when a politician says that Serbia is a fertile ground for

● Which advantages does Serbia, as an investment destination, have over other regional countries?

- Strategically speaking, Serbia has a good geographic position compared to other countries. It borders with East and Serbia needs a strong West which is currently more of a burden than an advantage, but in future we consumer who can buy a new should play the card of geo-political posivehicle every few years and who tion much better. is credit-worthy On the other hand, the state is fairly open to new investments and provides subsidies for new jobs, and the benefits investments and when a person who in obtaining various licences. These are has already invested here and reaped just some of the indicators of our strat- the fruits of its labour says the same. egy. Of course, we still need to work on The weight of the words said by a satisfied2012 business owner and his satisfied the state administration and expedite 4 | INTERNATIONAL GERMANY procedures, but it seems that we are on employees is priceless.

The Serbian government has been a good path. trying to make more radical moves in or● What priorities should the Serbian der to revive the economy, but the time in government have in creating a more which such decisions are made is difficult

40 | 60 Years • austrian-serbian Economic Cooperation

and complicated. It is not that simple to put an end to unsuccessful projects for the sake of other projects which might have a chance but such cuts are necessary. These are surgical interventions that our economy has to survive. ● What are the main obstacles in doing business that you have pointed out to the drafters of the macroeconomic policy in Serbia?

- Our sector has been hit hard by the economic crisis in Europe which has spilled over into Serbia. The main problem is the low purchasing power of the average Serbian citizen. In the last few years, Porsche SCG has been doing everything in its power to appeal to buyers. I have said on several occasions that we have managed to convince our headquarters to adapt the prices as much as possible to our office and people here, and we have provided some of the money for such activities from our marketing budget.

Even that is not enough. Serbia needs a strong consumer who can buy a new vehicle every few years and who is credit-worthy.

In respect to our operations, we did not encounter any obstacles. We are not demanding when it comes to doing business and our industry does not have special needs and we do not need special treatment. We salute the arrival of Fiat since we think that competition is good, and we like to have someone to “fight against” in order to win over a client. ■

Systematic Eradication of Corruption

invested money. We have to carry out systemic reforms which include, among others, the systematic eradication of corruption.

● What are the main obstacles in doing business that you have pointed out to the drafters of the macroeconomic policy in Serbia?

- Unequal treatment of companies. Laws are applied differently to different companies. While a certain company needs to fulfil its financial obligations towards the state, other companies are privileged and exempt from paying these financial burdens. If the tax burden were to be distributed evenly for all operating companies (regardMarijana Agić Molnar, less of who owns them), the financial burden per Director, GfK serbia individual company would be more optimal. ● What are Serbia’s advantages as an inThe state needs to enact a law that would vestment destination compared to other put a time limit on how long a company can owe countries in the region? money. This law should be binding for the state - The Serbian market is the biggest market in the too. The state needs to endorse more flexible and region, and this is a great advantage over other cheaper part-time work since, at the moment, regional countries. We should point out that Ser- part-time work in Serbia is conceivably the most bia has a cheap and relatively flexible workforce expensive in the region and even more expensive which could also be a than hiring full-time significant advantage. workers. The state needs to create a bet● What priorities ter business environshould the Serbian ment in order to cut government have in creating a more ap- unemployment and not influence companies’ pealing investment environment for new employment policies, especially when we bear in investors from Austria? mind that part-time workers (unlike other work- The government needs to let the market work ers) do not have social security which a company and increase competition at all levels. We also usually pays for its permanent employees. This is need to re-organize the state administration in especially important during the time of crisis. The order to make it more efficient, meaning that state needs urgently to put a stop to protectionism the administration should work more with less and subsidies for companies that have been generating losses because the Prodaja stambenog i poslovnog prostora u Banji Koviljači remaining healthy part of the economy is no longer able to finance inefficiency due to the economic downturn. The state administration needs have the same attitude towards civil servants as businesses have towards their employees. Civil servants should not have guaranteed jobs and equal or even higher salaries than the real sector, since, in the past three years, a half pejak-handel d.o.o. ul. Maršala Tita 146; Banja Koviljača Tel: + 381 15 815 635; Fax: +381-15-815636 a million people working biro@pejak.net; www.pejak-handel.net in the real sector have ⇢

The state needs to enact a law that would put a time limit on how long a company can owe money

Quality installations since 1987 From sub-project to turn-key ready plant 600 highly qualified employees A network across all European countries Sustainability for the future Attractive working environment with guaranteed professional development

• Pipeline and plant constructions • Steel constructions • Pipe supports • Subcontracting performances BMR Austria A-4611 Buchkirchen, Quarzstraße1 Tel. +43 / 7243 / 51085 BMR Serbia SRB-15000 Šabac, Hajduk Veljkova bb Tel. +381 / 15 / 303 200

www.bmr.at ++ Austria ++ Serbia ++ Romania ++ ++ Bosnia ++ Montenegro ++ Germany ++ Poland ++

60 Years • austrian-serbian Economic Cooperation | 41

lost their jobs despite the fact that layoffs can have negative influence on overall demand.

The state, just like those who fund it, needs to be market-oriented. The Serbian Chamber of Commerce and the FIC have made some excellent propositions for advancing business environment, and the state has been informed. ■

Positive Expectation

as compared to other countries in the region.

We in Bena decided to start our SEEOFFICES concept – servicing international and local clients in our business centres in Serbia, rather than in other countries in the broader SEE region, mainly by talking to a large number of top executives of multinational companies who gave us their positive medium and

Potential investors in Serbia expect positive and stable economic progression long term outlook for the country. However, we can see in daily business that interested investors are somewhat cautious given the uncertain economic situation in Europe as well as the recent political changes in Serbia.

Alexander Varendorff, General Manager, Bena Group ● What are Serbia’s advantages as an investment destination compared to other regional countries?

- Outside investors such as Bena Group currently prefer Serbia for a number of reasons.

Firstly, in many sectors one can still take advantage of early entry into the Serbian market, whereas other countries are already covered by a range of competitors.

Secondly, Serbia has a well educated, dynamic workforce with excellent language skills.

Finally, potential investors in Serbia expect positive or at least a stable economic progression

● Which priorities should the Serbian government have in terms of creating a more attractive environment for the arrival of new Austrian investors to Serbia?

- From our short experience in the past year, we feel there is room for improvement in the areas of legal and administrative security for investors. In general the legislation as such, such as tax law or customs among others, is quite clear, even favourable for investments, however the administrative procedures in daily business depend a lot on the individuals enforcing the laws and on their personal interpretation of the laws. A more homogenous implementation of clear administrative guidelines would enhance investments especially from small and medium sized companies. For Austria´s base of mainly small and medium sized companies, improvements in these areas might even be more important than for investors from other countries.

● What are the main obstacles that you have GRADITE GRADITE GRADITE SIGURNO SIGURNO SIGURNO SVOJE SVOJE POSLOVE SVOJE POSLOVE POSLOVE been facing in your business and have you managed Provera boniteta Provera Provera domaćih boniteta boniteta domaćih kompanija. domaćih kompanija. kompanija. to discuss these | INTERNATIONAL 4Vansudska GERMANY 2012 Vansudska naplata Vansudska potraživanja. naplata naplata potraživanja. potraživanja. with the macroeconomic policy Topličin venac Topličin 19-21, Topličin venac 11000 venac 19-21, Beograd; 19-21, 11000 11000 Beograd; Beograd; makers in Serbia? tel. 011 2028 tel. 051, 011 tel. 2028 faks 011 2028 011 051,2028 051, faks 055; 011 faks 2028 011 2028 055; 055; www.prisma-kredit.com; www.prisma-kredit.com; www.prisma-kredit.com; - So far we have email: office@prisma-riskservices.com email:email: office@prisma-riskservices.com office@prisma-riskservices.com faced few real obsta-

42 | 60 Years • austrian-serbian Economic Cooperation

cles. However, we had to employ additional personnel, and we incurred increased consultancy costs in dealing with the aforementioned challenges. Thankfully, the Austrian Chamber of commerce in Belgrade was very helpful in several matters. In the course of performing daily business, the generally very positive attitude towards us as foreigners very often compensates for difficulties one might encounter with procedures and other obstacles. In Austria, we work closely together with many institutions and government bodies and we are confident to establish good collaboration in Serbia too. We are convinced that our SEEOFFICES concept will also contribute to future foreign investment activity in Serbia. ■

Need for Clarity

Tihomir Rajlic, Managing Director, Siemens Serbia ● What are Serbia’s advantages as investment destination compared to other regional countries?

- We are a traditional partner to Serbia for 125 years and we believe we can continue to support the country in reindustrialization and infrastructure projects. Speaking of advantages, the qualified work force with long industrial culture is a great advantage of the Republic of Serbia as well as a very stimulating income tax regime. One very important advantage of Serbia as an investment destination is in the free trade agreements with EU, CEFTA, EFTA, Russia, Turkey and Kazakhstan. ● Which priorities should the Serbian government have in terms to creating a more attractive environment for the arrival new Austrian investors to Serbia?

- We strongly encourage the country to accelerate the realization of infrastructure projects in order to attract foreign investors. Without sus-

tainable energy supply and adequate infrastructure (such as highways and railways) the country cannot expect that the investors will come in larger numbers. In addition, the message to the country leaders is to simplify the fiscal system as much as possible in the fiscal framework.

Considering the unemployment rate in Serbia, which is one of the biggest problems in county’s economy, we think that fiscal strategy should be conducted in a way of relaxing the fiscal and social burdens on salaries and wages. ● What are the main obstacles that you have been facing in your business and have you managed to talk about these obstacles to the drafters of the macroeconomic policy in Serbia?

- Siemens Serbia has a factory of wind generators in Subotica, and our success story in Subotica has proven that Serbia is, in general, very good place as a production location.

The government should ensure macroeconomic stability in order to achieve a better credit rating and cheaper funding However, the government should ensure macroeconomic stability in order to achieve a better credit rating and cheaper funding of business activities in Serbia. Otherwise high and unpredictable inflation and interest rates, as well as high volatility of exchange rates present significant obstacles to the possibility of successful medium and long term projects.

Additionally, fiscal and parafiscal frameworks must be clear, simplified and sustainable.

We very often face new burdens coming from different local or republic authorities, or public agencies and institutions which were not predictable during the budgeting phase of the projects. ■

industry, trade and telecommunications.

Since people create economic success, a factor of further success is the relatively easy integration of Austrian experts and managers into the Serbian social system.

Factors for Success

Ernst Brunner, CEO, ATB Sever d.o.o. ● What are Serbia’s advantages as an investment destination compared to other regional countries?

- Numerous Austrian companies have successfully invested in Serbia, whether they are commercial, service or industrial companies.

We should not forget that many Austrian citizens have successfully founded and managed companies in Serbia. This fact is supported by numerous examples which illustrate why Serbia is investment friendly and will become even more interesting in the coming years.

On one hand, Serbia offers attractive employee wages and related costs, low additional costs of salaries, as well as, from a geographical point of view, Serbia is close to Austria with relatively short transport distances through a well-built road infrastructure. On the other hand, Austrian companies can rely on welleducated employees in Serbia that are willing to learn. These benefits open up sustainable investment possibilities with competitive company taxes for various Austrian companies in various branches, including the energy sector, agriculture, the food processing industry,

● Which priorities should the Serbian government have in terms to creating a more attractive environment for the arrival new Austrian investors to Serbia?

- Several factors are, among others, decisive for attracting more Austrian companies to invest in Serbia. Important are reliable and transparent incentives for the opening of new jobs, as well as simplified and favourable procedures for founding of new companies. The legal validity of a contract, especially those concerning agreements on privatization are vital, and last but not least a stable exchange rate between the Serbian dinar and the euro is a factor. ● What are the main obstacles that you are facing in your business? And have you managed to talk about these obstacles to the drafters of the macroeconomic policy in Serbia?

- Serbian companies as business partners are often faced with a significant lack of operating capital. Delays in payment transactions and the negative consequences accompanying this are linked with this lack of capital, and they also represent a burden to Austrian companies. The banks in Serbia play a responsible role aimed at alleviating this problem, which can provide the needed support to enhancing export by financing it and issuing guarantees, in particular when it comes to larger projects.

The support for investments into buildings and machines could also come in the form of appropriate guarantees of the Republic of Serbia for investment loans. ■

Vaše poverenje je naša motivacija

4 | INTERNATIONAL GERMANY 2012

Srdačno se zahvaljujemo našim vernim partnerima u Srbiji na saradnji punoj poverenja.

Kompletan Doppelmayr Team Vam želi mnogo uspeha u budućnosti.

Doppelmayr Seilbahnen GmbH Rickenbacherstr. 8-10, 6922 Wolfurt/Austria T +43 5574 604, F +43 5574 75590 dm@doppelmayr.com, www.doppelmayr.com

60 Years • austrian-serbian Economic Cooperation | 43

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Savings, Investment, and CSR from Erste Bank

Constant Innovation Whether it is about finding new sources of renewable energy or easy ways to promote personal savings, Erste Bank is committed to making life easier for its customers and the world a better place to live tion phase in September.

Erste Group's experience and know-how in financing such projects in the region also provides the local bank with support in helping investors structure these projects.

Keep the Change A step forward in retail banking that has particularly drawn attention this year is the introduction of new savings products, especially “Keep the Change,” an innovation on the market. This simple product relies on the habit of setting aside change received when making a payment, only this is now done electronically.

In practice, whenever using payment cards, clients will be able to round off the amount due, for whatever amount they decide, and the difference will go to their savings accounts. Instead of staying in their pockets, the change will pile up in

E

rste introduces advanced services to customers Erste Bank continues to bring innovation to the Serbian market, both to the corporate segment and the retail segment.

The Bank has financed renewable energy projects, which play an important role in the energy systems of developed countries, but whose financing is in its early stages in Serbia. Erste Bank has also introduced innovative retail products to the market, while enhancing its corporate social responsibility strategy.

Loans for renewables The implementation of these projects often entails very complex activities, both for investors and financiers.

Erste Bank has developed specific know-how, enabling clients to embark on the most demanding endeavours and has so far supported this segment in Serbia with EUR 12.5 million.

The financed projects have so far included seven small hydropower plants and one biogas facility. Five small hydropower plants that Eco Energo Group built on the Vlasina River near Crna Trava were co-financed through an investment loan approved by Erste Bank in 2010 and put into operation during 2012. Mirotin Energo will soon unveil a biogas facility in Vrbas, which has also been financed through an investment loan approved by Erste Bank.

The latest project – the Recica and Crkvina small hydropower plants on the Bistrica River in Bistrica near Nova Varos – entered the construc-

Taking responsibility for the impact it has on the society, especially in fields connected to its operations, is at the heart of Erste Bank's corporate social responsibility

44 | 60 Years • austrian-serbian Economic Cooperation

their savings accounts. The savings accounts remain unchanged and can hold demand or term de-posits, in dinars or foreign currency.

Clients will be able to choose all the parameters. The product is available to both existing and new users of Erste's payment cards.

Apart from being able to round off an amount due for payment, clients will also be able to transfer a certain percentage of each transaction to their savings accounts.

Erste Bank believes that “Keep the

Change” will have a positive impact on Serbian consumers’ saving habits.

The product will be easy and simple to access, at branch offices or through Erste Bank's e-banking system.

New three-year CSR strategy Taking responsibility for the impact it has on the society, especially in fields connected to its operations, is at the heart of Erste Bank's corporate social responsibility (CSR). In order to further enhance its results in this field, the bank has adopted a new three-year Corporate Social Responsibility Strategy, defining plans of action in the areas of corporate governance, responsibility in the workplace and towards clients, local communities and the environment.

Through the implementation of the enhanced strategy for 20122014, the bank will continue to carry out and assist projects aimed at: promoting education, culture and arts; improving social inclusion; reducing pollution; and encouraging employee volunteering.

The regular publication of an annual CSR reports is part of Erste Bank's corporate social responsibility. In this way, the bank strives to present all the activities it carried out over the year, providing a positive example to other companies and organizations.

This year's report is different from the previous ones in that it applies the internationally recognized methodology for reporting on corporate social responsibility and sustainability – the Global Reporting Initiative (GRI). The report for 2011, along with the previous reports, can be found on Erste Bank's website. ■

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Formal opening of Raiffeisen Bank’s new headquarters in Serbia

New Home for Raiffeisen After eleven years of successful operations in the country, Raiffeisen Bank in Serbia formally opened its new head office building in Belgrade at a grand ceremony and in the presence of numerous guests and media representatives on 30th August 2012

S

peaking in his welcome address to those gathered, Oliver Roegl, long-serving Chairman of the Managing Board of Raiffeisen banka, noted: “The designing of this building started before the crisis, but we considerably expanded the original design during the crisis in order to unite all head office segments under one roof. The total value of this investment exceeds €40 million. This investment represents more proof of our longterm commitment to continue developing business activities in this market. During the crisis we never considered an option to withdraw from the market, rather only how to ensure better positioning on this market, which is highly important for our Group”.

The ceremony was attended by high-ranking members of Raiffeisen Bank International’s management from Vienna, Dr Herbert Stepic and Peter Lennk, who joined Roegl in cutting the yellow ribbon to signify the symbolic opening of the new building.

In his official speech, Stepic told

guests: “Raiffeisen banka has had remarkable development since the very beginning and for me it is the best example of organic growth I have ever seen in our group. In only a few years of operations this bank became a wholesale bank in the true sense of the word, offering a full range of banking products and services to all key client segments. With over half a million customers and 84 business out-

Herbert Stepic: “Raiffeisen banka has had remarkable development since the very beginning and for me it is the best example of organic growth I have ever seen in our group”

lets, we have a strong presence in the country and enjoy a strong brand reputation.

“By constructing its own head office, the bank has 'put the icing on the cake' of its success story over the past years,” said Dr Stepic.

The ceremony was attended by more than 400 guests – businessmen, clients, officials, partners and friends with whom the bank has had successful cooperation during the past 11 years, as well as those who participated in the construction of this building.

Raiffeisen banka’s new head office building is situated at a very attractive business location in New Belgrade, the city’s new financial centre and emerging central business district. The total area of the building is 18,370 square metres, housing the work space of around 1,000 employees.

Apart from the bank's business segments, the building will also ultimately house the subsidiaries Raiffeisen Leasing, Raiffeisen Rent, Raiffeisen Future, Raiffeisen Invest and Raiffeisen Investment.

The business building has been designed as a modern business space, in accordance with current world architectural trends. As a company engaged in promoting the practice of socially responsible corporate behaviour, Raiffeisen has also placed an emphasis on environmental protection. As such, principles of energy efficiency were incorporated in the design of the installation systems through the use of state-of-the-art renewable energy systems. ■

60 Years • austrian-serbian Economic Cooperation | 45

corporate

Goran Reljić, director of the Austrian company Dkfm. L. Tenczer GmbH

Overcoming Challenges

T

enczer has a long tradition in Austria and a very long history in Serbia. One of the secrets of thir success is their adherence to long-term and sustainable results. Speaking for CorD, Tenczer Director Goran Reljic talks a little about that history. ● This year your company is celebrating its 40-year anniversary. Would you tell us something about the very beginning of your company’s operations in Serbia?

- The Tenczer company was established four decades ago in Vi-

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enna with the idea of offering appropriate solutions in the chemical industry's logistics and supply of strategic raw materials. Today, we offer a full range of high quality packaging solutions not only in the chemical industry, but also in food industry with a particularly specialized offer in the beverage industry. We cooperate with all the countries in the region, and we have been present on the Serbian market virtually since our founding. We faced many challenges throughout our history of doing business in Serbia, but we managed to resolve all of them successfully, generating positive experiences and, at the same time, becoming a sort of expert for such a specific market.

sets you apart from other companies?

- We are truly proud to have the opportunity to cooperate with some of the most renowned companies in Serbia, leaders in their business fields. Our wide area of expertise, resulting from many years of existence on the market, represents genuine support to our local business partners.

For them, we offer full-scale service, covering complete and optimal solutions in packaging.

Our knowledge towards them is aimed at the production of top quality products, cost saving and the establishing of the latest European and world production standards. The goal we have is to achieve the best possible business performance, but only through enabling growth and success both for our business partners as for ourselves.

● How difficult is it to develop a long-term business strategy in the time of crisis and what are your plans for next year?

- The advantage we gained in business is precisely a result of long tradition, steady growth and careful long-term planning. We are not interested in short-term profit or oneoff businesses. Serbia as a market, with all its difficulties, has a good potential in which we believe and Tenczer will certainly continue to be present and participate in the further development of the Serbian economy. Traditionally, good relations between Serbia and Austria in the economic segment, with an emphasis on Austria as one of the biggest investors in Serbia, only justify our judgment even more.■

Open fOr business and relaxatiOn!

● Many renowned Serbian companies are your business partners in Serbia. What

DKFM. L. TENCZER GESMBH Budinskygasse 4/6 A-1190 Wien, Österreich T: +43 1 3677477 office@tenczer.at

Falkensteiner Hotel Belgrade opens in Belgrade

Design, Comfort and Innovation Opening in 2012 november

, ila Pupina 10K Bulevar Miha Novi Beograd

Beograd

A new four-star hotel opens in Belgrade. From November the Falkensteiner Hotel Belgrade shows what it really is to relax in comfort

Dynamic, modern and at the right place!

The hotel has In Serbia’s economic spotlight a modern and in November 2012, the Falkdynamic ensteiner hotel chain will open the innovative 4-star superior design and Hotel Belgrade. Designed by provides world-renowned architect Boris maximum Podrecca, the hotel has a mod- comfort, ern and dynamic design and GERMANY 4 | INTERNATIONAL excellent2012 provides maximum comfort, service, and excellent service, and a high level of conference functional- a high level ity. The hotel has 170 rooms of conference and suites, à la carte restaurant, functionality

46 | 60 Years • austrian-serbian Economic Cooperation

WelcOme HOme tO belgrade!

from €

130,–

Double room single use/night

The innovative four star Superior Hotel Belgrade enriches Serbia‘s emerging capital with further international dimension. It impresses with its futuristic facade, amazing atmosphere, and first class features!

Our special opening price includes free use of the hotel‘s City spa, fitness area and a free Internet connection. Extra highlight: 2. person only for E 20/night. This offer is valid until 29 December 2012.

Tel. +381/(0)11 6301-094; reservations.belgrade@falkensteiner.com; www.belgrade.falkensteiner.com

bar with cigar lounge, a parking garage and 700sqm conference center with 6 combinable and innovatively equipped conference rooms. The city SPA, including a fitness area and a trendy Business Lounge with panoramic views of the city, is reserved for relaxation. The hotel is the perfect choice for business travel and conferences or for a sightseeing trip in this booming metropolis of the Balkans. For more information visit www.belgrade.falkensteiner.com

corporate

Gebrüder Weiss

Experts in Transport and Logistics

ATB SEVER DOO SUBOTICA

Magnetna polja 6, 24 000 Subotica, Serbia Tel. +381 24 665-124 Fax +381 24 665-125 www.atb-motors.com sever@rs.atb-motors.com

From acting as secret advisor of Goethe to complete production facilities, in the past five centuries Gebrüder Weiss has been rendering transport and logistics services

ATB SEVER is one of oldest manufacturers of rotating electrical machines in south-east Europe. In 1923 it started working as a joint stock company, under the name SEVER. During its very rich history, it passed through a series of proprietary, organizational, technological and program changes.

ith over 5,000 employees, 162 locations and an annual revenue of over a billion euros last year alone, the Gebrüder Weiss company is one of the leading transport and logistics companies in Europe.

The company is based in Dobanovci and has offices in Leskovac and Kragujevac. Gebruder Weiss currently has 131 associates. Apart from international and national road transport services, as well as air and sea transport, distribution solutions and freight forwarding services, Gebrüder Weiss also renders storage services. Besides customs warehouse, the company disposes of a commercial warehouse fit for

The company was privatized in 2005. and became member of the business system ATB Austria and changed its name into ATB SEVER. ATB SEVER has 430 employees today. ATB SEVER Ltd. also owns a factory for mining and energetic machine equipment called ATB FOD Ltd.,which is situated in the city of Bor and has 260 employees.

W

portant as the physical movement of goods in today’s business of transport and logistics.

With the latest IT systems like the ISIS (Internet Shipment Information System) and the IWIS (Internet Warehouse Information System), as well as the Internet based dispatching iOrder software, Gebrüder Weiss facilitates the work that its clients perform daily.

For partial or complete ship-

The company is known for its cargo consolidation services and it offers a complete logistics outsourcing for companies that operate in Serbia ments, Gebrüder Weiss operstoring hazardous materials.

Gebrüder Weiss is also known ates on the entire European for its high quality cargo consoli- territory and the world. The dation services, and it offers com- company’s transport resources plete outsourcing for companies are made of an international that operate in Serbia. The com- truck fleet (with trailers) and pany can also transport light a domestic fleet with distribugoods thanks to high delivery tion vehicles. The most imporstandards and a dense network tant resources of this “orange” of constantly active direct lines concern are, primarily, freight which make it possible for goods forwarding, logistics and transto arrive to their European desti- port experts who are always available to answer 4 | INTERNATIONAL GERMANY 2012any quesnations on time.

Fast infor- tions you might have. See for mation flows yourself that GW puts everyare just as im- thing in motion! ■

For more than 85 years, ATB SEVER is renowned for its quality and tradition in manufacture of all types of electric motors and generators.

Besides development of electric motors and generators, the company developed during the last 45 years other programs as well, in order to offer to the market most advanced and most complex technical solutions of electric motor drive, designed for various applications and energy sources. ATB SEVER has built a reputation as reliable supplier of complete electric equipment and electric engineering services in mining industry, ferrous and non-ferrous metallurgy, industry and water resources management. The products of ATB SEVER can be found on all continents and more than 50 countries, since export of our products and services exceeds 70%.

The most important production programme of ATB SEVER company include: ● Low and high voltage electric motors; ● Low and high voltage synchronous and asynchronous generators; ● Engineering services in hydro power plants, open pit minings and high power controlled electric drive systems; ● Overhauling of all types of electric motors, hydro and turbogenerators.

ATB SEVER is a global supplier of products and services in following areas: energetics, mining industry, metallurgy, engineering indstry, cement and building material industry, paper industry, oil industry, chemical industry, water resources management, etc.

ATB SEVER products are designed for electric drive of: pumps, ventilators, compressors, transport systems, excavators, mills, cranes, crushers, etc.

ATB SEVER specialized in electric drive in: open pit minings, oil platforms, hydro and themo-electric power plants, nuclear power plants, cement works, ships, etc.

In the field of renewable energy sources, ATB SEVER specialized during the last few years in manufacture of new and modernization of existing hydro generators and complete equipment for small and middle sized hydro power plants.

60 Years • austrian-serbian Economic Cooperation | 47

Interview

Vladimir Vuković, Founder/President of GL&A Holding GmbH

Energy for a New Future GL&A Holding focuses on the global need to develop sustainable energy resources

R

enewable energy is not only a hot topic right now, but also a potentially large source of investment for Serbia under the proper conditions.

GL&A President Vladimir Vukovic, in this interview for CorD, shows the extent of his company’s investment thus far and some of the conditions which are needed for future investment.

● GL&A Holding is a relatively new company on the Serbian market, could you tell us more about company's profile and current projects?

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- GL&A Holding was established in 2003, with our head office in Austria. We operate in the energy and environmental sectors in the Southeast European region.

Our main investments in Serbia include a Biogas power plant in Ilandza-Alibunar municipality, with total planned capacity of 3.0 MW of electricity. The plant will be operational by the end of 2013, and it will feed about 24.000MWh of electrical energy into the network grid on annual level. It will also produce around 29.000 MWht of thermal energy.

The value of this investment is EUR 13.2 million.

We recently signed a memorandum of understanding with city of Vranje regarding renewable energy and the potential of environmental projects for the municipality. Our key interests

in the municipality are in the domain of geothermal energy, small hydro plants and environmentally safe waste processing plants.

Besides investments in Serbia, we are currently developing several small hydro power plants in the Republic of Srpska, as well as two photovoltaic solar power plants in Bulgaria and Macedonia with a total output of 15.6 MW. The photovoltaic plant in Bulgaria with a 5MW capacity is currently operational, while other projects are expected to be connected to the grid during 2013.

Our total investments in renewable energies in the region are above EUR 40 million. ● How would you describe in general the renewable energy market in Serbia and what kind of recommendations

would you make to local government in regards to legislative and regulatory procedures?

- Investors in general are looking for predictable business and legislative practices. This implies the existence of the subsidized feed-in tariff, faster issuing of licenses, using the status of temporary privileged energy producer as well as expediting bank loan approvals.

One of the main obstacles in doing business in Serbia, besides issues with building permits, is the lack of new feed-in tariffs while the old tariffs are expiring in just several months. This adds up to investor uncertainty and has basically halted all projects in the renewable energy sector for the last year.

Investments in renewable energies are investments into our better future, and as such should be a priority for the new government. ■

WIFI INTERNATIONAL

Promoting Vocational Skills WIFI provides special trainings for the stakeholders of VET (Vocational Education and Training) projects to strengthen the network while entering into a sustainable dialogue with the government WIFI INTERNATIONAL unique multi-stakeholder cooperation be– Your Training Partner tween organizations active in humanitarWIFI International, part of the Insti- ian, social, economic and environmental tute for Economic Promotion of the Aus- areas contributes to a valuable exchange trian Federal Economic Chamber (in short of expertise.

WIFI Austria) has an international network consisting of partner-WIFIs in 11 WIFI trains skilled workers in Serbia CEE/SEE-countries. One of the main partWIFI offers top quality, Austrian eduners is located in Serbia. cational know-how and internationally WIFI is the largest training institute in accepted certificates and diplomas in SerAustria with more than 60 years of expe- bia. Austrian, local and international comrience in vocational training and covers panies benefit from trainings and courses all topics needed for skilled workers. WIFI in all fields of business, provided in the parprovides special trainings for the stake- ticipant’s native language. Highly qualiholders of VET (Vocational Education and fied local and international trainers meet Training) projects to strengthen the net- the individual demand of the local compa4 | INTERNATIONAL GERMANY 2012 work while entering into a sustainable nies. Seminars are precisely tailored to suit dialogue with the government. Because of their employees’ and organization’s needs; this knowledge transfer, capacity building the trainings respect cultural diversity and is taking place and good neighbourly re- foster international cooperation. lations between Austrian and Serbian or- “Red-White-Red Card“ ganizations are further strengthened. This The Red-White-Red Card (RWR Card)

48 | 60 Years • austrian-serbian Economic Cooperation

is the Austrian immigration system for skilled and highly skilled workers from non-EU-member countries. The system entails a residence permit for the Austrian labour market in order to cover any shortage of blue collar workers.

WIFI INTERNATIONAL offers preparation courses and measures in vocational qualification which might help to achieve one of the criteria for the RWR Card.

In addition to vocational training, the program offers courses in the German language including intercultural aspects.

For further information contact us: WIFI INTERNATIONAL Institute for Economic Promotion of the Austrian Federal Economic Chamber Svetlana Stojsic Regional Manager for Southeast Europe and the Western Balkans e-mail: svetlana.stojsic@wko.at www.wifi.eu

dm-drogerie markt je najveći drogerijski lanac u Evropi sa asortimanom koji obuhvata preko 11.000 top aktuelnih proizvoda. Prvenstveni fokus je na asortimanima iz oblasti lepote i zdrave hrane, bebi asortmana, održavanja domaćinstva i foto programa i usluga. Dopunski asortimani poput hrane za kućne ljubimce, sezonski asortimani i dopunski tekstilni asortimani, upotpunjavaju bogatu paletu proizvoda koje u najvećem delu možete pronaći u svim dm drogerijama u Srbiji.

Uz slogan „TU SAM ČOVEK TU KUPUJEM” dm uspeva doći do srca cenjenih kupaca.

Ovo je obećanje koje u centar stavlja čoveka – bio on kupac ili zaposleni. dm nudi svakoj osobi odgovarajuću ponudu koja će naglasiti njenu individualnost. dm živi svoju filozofiju kroz bogat asortiman visokog kvaliteta i pristupačnih cena, ljubazno savetovanje od strane dm zaposlenih kao i kroz pristupačnost za svoje kupce.

since 1969!

We congratulate you to your choice of lamp, and we thank you for your trust in us.

ALMAG doo

Proizvodnja procesne opreme i metalnih konstrukcija

ALMAG

Aleksandar Majkanović

Enjoy its light.

Eglo rasveta doo Beograd Stefana Prvovenčanog 28, Beograd tel.fax.: 381 11 3095 136 email:eglo@eglorasveta.com

Your EGLO Team

Generalni direktor

Đerdapski put b.b.

19320 Kladovo / Srbija a.majkanovic@almag.rs www.almag.rs

Telefon +381 (19) 800 255 Fax +381 (19) 800 254 Mobilni +381 (63) 429 484 Kancelarija office @ almag.rs

SEE Business Embassies d.o.o PC Ušće Bulevar Mihajla Pupina 6 SRB - 11070 Belgrade; Tel: +381 11 4404 400 E-mail: sales@seeoffices.rs Web: www.seeoffices.rs 60 Years • austrian-serbian Economic Cooperation | 49

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UNIQA insurance company

World Finance Award Goes to UNIQA

Franz Weiler, CEO, UNIQA insurance company

T

he UNIQA insurance company has been the recipient of the award given by the prestigious London-based magazine World Finance for the best insurance company in Serbia in 2012.

The main selection criteria were accomplishments, in-

UNIQA’s high professional standards, firm ethical principles, a diversified palette of products and sales channels and dedication to fulfilling client needs have been recognized as the best practice example.

It is for these reasons that the UNIQA insurance company is unique and recognizable.

UNIQA is a member of Austrian UNIQA Group which operates in 20 Central and Eastern European countries. It has over 18 million clients. During its six years of operations in Serbia, the company has invested over EUR 50 million and today it has 29 branch offices and 700 employees who possess top knowledge and professionalism.

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Qualysoft Informatics d.o.o. Serbia

IT Solutions for Growth

Thinking globally, acting locally: Qualysoft sells internationality with a local flair. Qualysoft Serbia serves more and more international customers

F

ounded in 1999 in Vienna, the Qualysoft Group is a manufacturer-independent IT consulting and services company, which successfully provides support for its international customers with the aim of boosting their competitiveness and economic efficiency through innovative IT solutions. Its focus is on financial services providers, tel-

such as Telenor, A1 Telekom, Smederevo Steelworks, Philip Morris International and Megatrend University. An evergrowing number of employees mean that currently more than 300 specialists are available in Central and Eastern Europe, guaranteeing the success of Qualysoft projects through many years of experience, know-how and commitment.

Companies depend more and more on optimizing, automating and outsourcing their production runs and business processes Franz Weiler, CEO (left), Gordana Bukumiric, Chief Insurance Technic Officer and Dragoljub Zdravkovic, Chief Finance Officer

During its six years of operations in Serbia, the company has invested over EUR 50 million and today it has 29 branch offices and 700 employees who possess top knowledge and professionalism In only six years of its opnovation and brilliance in the erations in Serbia, UNIQA has global insurance sector.

The readers of World Fi- become one of the top five incompanies. nance have 4decided – UNIQA surance | INTERNATIONAL GERMANY 2012 For the is the best insurance company fifth consecutive year, the in Serbia in 2012. While the company has posted the bigreaders nominate those com- gest growth among insurpanies that should be awarded, ance companies in Serbia with the jury selects the best one. 6.69% market share. ■

50 | 60 Years • austrian-serbian Economic Cooperation

ecommunications companies, the automotive industry and energy service providers. In addition to its holding company headquarters in Austria and business locations in Hungary, Germany, Romania, Ukraine and Slovakia, Qualysoft has also been located in Serbia since 2004. The technological leadership of the Qualysoft group enables Qualysoft Serbia to serve international customers

“Companies depend more and more on optimizing, automating and outsourcing their production runs and business processes. Qualysoft assists in these developments with services in the areas of business process management, nearshore development, application management and resource management at the international level,” says Peter Oros, CEO of the Qualysoft group. ■

PRESS CONTACT: Marko Ristić, Country Manager Qualysoft Informatics d.o.o. Serbia; RS - 11070 Belgrade Jurija Gagarina 14ž/3; Tel.: +38 1 11 414 3474 Fax: +38 1 11 630 2045; Email: marko.ristic@qualysoft.com

Mag. Katharina Bajbakow, Marketing Manager Qualysoft GmbH; Leonard-Bernstein-Straße 10; A-1220 Wien P: +43 1 409 59 87-21; M: +43 664 887 359 36 F: +43 1 409 59 87-11; Mail: katharina.bajbakow@qualysoft.com

4 | INTERNATIONAL GERMANY 2012

Interview

Todor Delovski, director of Knauf Serbia

Knauf - Creating a Better Living Space Knauf’s quality lies in products for drywall construction, plaster and cement mortars, jointing and finishing products, flooring and fasade products, ceramic adhesives, insulation materials, various DIY products and professional cleaning and maintenance solutions

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can create concepts that, until recently, have been inconceivable in the area. We are building the future through our tradition, coupled with the know-how and

● Why is Knauf the right choice for consumers?

- Our first ‘babies’ were products made of the healthiest natural material – gypsum. Quite a few innovative systems of drywall construction and plaster polishing materials are synonymous with quality in this region. Several years ago, we opened a new factory for cementbased powder products and, by doing, so we rounded off our construction programme. This is a group of quality products which are mutually compatible and

We are building the future through our tradition, coupled with the know-how and creativity – the future that is happening right now, around us

multinational manufacturer of construction materials and drywall systems, Knauf has been operating in Serbia for 15 years. In this short interview, Knauf Serbia’s director Todor Delovski tells us why our living space will improve if we use Knauf’s products.

4 | INTERNATIONAL GERMANY 2012

creativity – the future that is happening right now, around us. ● What makes Knauf special in Serbia?

- Our speciality in Serbia is that we are the most complete manufacturer of construction materials in the region. Our quality lies in products for drywall contruction, plaster and cement mortars, jointing and finishing products , flooring and façade products, ceramic adhesives, insulation materials, various DIY products and professional cleaning and maintenance solutions. This variety is our strength, just as all Knauf offices in Serbia are our strength. Their professionality, expertise and services in their respective segments provide perfect support to our clients whether we are talking about companies, experienced craftsmen or amateur consumers who are trying to make the first steps in home construction. ■

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Tourism

Top 10 Tourism Sites in Austria Austria is an amazing travel destination. Full of history, beautiful landscapes, cultural riches and equipped with a fine hospitality this country in the heart of Europe attracts some millions of visitors from all over the world each year

T

he curious visitor will find sites which cater to virtual all needs and wants. History buffs, nature-lovers and enthusiasts of the urban lifestyle alike will all be satisfied by the many attractions Austria has to offer. But travel time is usually too short and the poor traveler is to be spoiled for choice.

This hub lists the top ten most at-

tractive tourist sites of Austria. The selection of these sites is based on the 'election' of the visitors themselves. The order is made in accordance to their number of annual visitors.

The list, based on number of visitors, includes both old treasures like some of the many imperial buildings in Vienna or the old castle of Hohensalzburg with its roots in medieval times as well as

Schönbrunn Palace is the most visited tourist attraction of Austria. Its unique style of imperial Baroque painted in the archetypical Hapsburg light yellow makes it the undisputed number one. Schönbrunn is a huge complex of various additional buildings (such as the Gloriette or the Palm house) in a landscaped garden complete with a labyrinth. Schönbrunn was the summer residence of the Hapsburg family and the birthplace of Emperor Franz Josef (born 1830).

Attached to Schönbrunn is one of the world’s oldest and largest zoo which has been modernized recently according to the highest standards.

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more modern ones (Riesenrad in the Prater made famous by Orson Welles' 'The Third Man') and the Crystal Worlds (exhibition show of Swarovski) in Wattens (Tyrol). The list does not include sites which are basically free to visit, since nobody counts the millions of people which are wandering around the Saint Stephens Cathedral in Vienna or in the streets of the old city of Salzburg.

The Grossglockner High Alpine Road connects the two provincial states Salzburg and Carinthia over the high mountain passes just in the vicinity of the Grossglockner, Austria’s highest mountain (3798m).

The road is mainly for sightseeing travel and is closed during winter (October – May).

The Giant Ferris Wheel is a prominent Viennese landmark in the Prater, an old traditional amusement park just between the Danube and the inner city. The Giant Ferris Wheel was built in 1896/1897 and recently revamped. The Giant Ferris Wheel gained international prominence while featuring in “The Third Man” (1947, with Orson Wells), a film playing in the desperate post-war years of Vienna. Riding the Giant Ferris Wheel gives an amazing overview of the Viennese City, especially to the old city area around St. Stephen’ Cathedral.

The Basilica Mariazell is located a two hour carride in the South-West of Vienna. Probably not that prominent at an international level it is an important pilgrim location for Roman-Catholics.

Pope Johannes Paul II (in 1983) and Pope Benedict XVI (2007) visited Mariazell during their official voyages to Austria.

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60 Years • austrian-serbian Economic Cooperation | 53

The Schlossberg Graz with the Clock Tower is the landmark of Graz, capital of the provincial state of Styria and Austria’s second largest city (350,000 inhabitants).

Swarovski Crystal Worlds is a theme-park exhibition showcasing the crystal jewellery of Swarovski. It was built in 1995 and designed by Austrian artist André Heller.

The Fortress Hohensalzburg is the dominant landmark of Salzburg, the city of Mozart. Towering above the old city this castle dates back as early as to the twelfth century. Continuously revamped and fortified it grew to one of the mightiest castles in Central Europe ensuring the power of the Roman-Catholic Archbishops who ruled Salzburg until the late eighteenth century.

Ponekad u životu donosimo odluke, koje će tek sutra biti važne...

Preko 210 godina tradicije, iskustva i posvećenosti čoveku.

Osiguravamo najvrednije, osiguravamo život.

54 | 60 Years • austrian-serbian Economic Cooperation

The Melk Abbey is located some 100 km West of Vienna on a rocky hill above the Danube marking the Western end of the Wachau, a unique river landscape along the Danube. The abbey was founded as early as 1089 and has been a centre of Christian scholarship ever since. Its monastic library is of worldwide fame and its scriptorium has had enormous influence during the medieval ages. In the early eighteenth century the abbey was rebuild as a Baroque castle designed by famous Austrian architect Jakob Prandtauer.

The Museum of Fine Arts at the Ringstrasse (just opposite the Hofburg, the imperial palace) was built in 1891. Originally it was built to showcase the many collections of the imperial family. Today it is still considered as one of the major museums housing eminent work of world famous artists such as Bruegel, Rembrandt, Dürer, Vermeer and many others.

The Belvedere in Vienna’s third district (just near the Südbahnhof and the Schwarzenbergplatz) was originally built as the summer palace of Prince Eugen von Savoyen, a famous and successful military leader in the eighteenth century. Designed

by Austrian baroque architect Lukas von Hildebrandt it is worth a visit just due to its architectural style. However, its museum is also show casting the world’s largest Gustav Klimt collection together with an array of other famous Austrian artists like Egon Schiele and Oskar Kokoschka.

Budget - €50 million The budget of the Austrian National Tourist Office is made up of member contributions of the Federal Ministry of Economy, Family and Youth (75%) and the Economic Chamber Austria together (25%), and performance contributions of the Austrian tourism industry (including Landestourismusorgani-governmental organizations, regions and companies) for marketing services.

The total budget of the Austrian National Tourist Office for 2012 amounts to around €50 million.

The Austria (Österreich Werbung) is Austria's national tour-

ism organization. Since 1955, it is the responsibility of the association (formerly under the name "Austrian tourism promotion", since 1989 "Austria advertising") to promote the holiday destination Austria. Central concern of the Austrian National Tourist Office is to ensure, together with all Austrian tourism partners to preserve or strengthen the competitiveness of the tourism country Austria. In this way the OW an essential contribution to increasing market share in the Austrian international tourism.

60 Years • austrian-serbian Economic Cooperation | 55

interview

Nicolaus Keller, Austrian Cultural Attaché on cultural ties and development between Austria and Serbia

Cultural Bridges While politicians in Brussels and Serbia wrangle over political and economic issues ahead of Serbia’s eventual entry into the European Union, questions of cultural development and cultural heritage are also of primary importance envisaged as a series of cultural events (exhibitions and concerts) that drew a lot of attention from the public and the press. We try to contribute regularly to various flagship cultural activities in Belgrade, such as BINA (the week of architecture), the October Art Salon, Belgrade Dance Festival...

We also try to be present not only in major cities, but all across the country, with various exhibitions, lectures and concerts. Finally, we try to support the cultural activities of the old Austrian minority in Vojvodina (“Donauschwaben”), as well as other cultural projects based on common history.

S

peaking about the various achievements and goals of cultural exchange and cooperation between the two countries, Austrian Cultural Attaché Nicolaus Keller points to the deep cultural traditions which bind Serbia and Austria. ● If you were to do a retrospective of the Austro–Serbian cultural cooperation, what would you single out?

- The Austrian Cultural Forum (ACF) is proud of the very successful Austrian Film Festival that happened in 2010 and will take place again in 2013. The main event was in Belgrade, with parallel events in other cities as well.

I would also single out the Austrian Week in Novi Sad, on occasion of the Austrian participation at the Agricultural Fair. It was

● We could say that the Austro–Serbian cultural communication has lasted for centuries - from Vuk Karadžić to

Austrians are familiar with Serbs. Serbian culture is omnipresent in Vienna and in most parts of Austria. There is also a huge Austrian presence in Serbia. Austria is very well known, and, dare I say, well liked, in Serbia

56 | 60 Years • austrian-serbian Economic Cooperation

present times. The dynamic of this cooperation depended on many different social and political conditions. How would you rate the overall cooperation today?

- Austro–Serbian cultural communication is in a mature state today. We share a common his-

tory, but also a common present day life. There are so many Serbs in Austria, that there is not much need to present Austria as it would happen in other regions; we can take a much higher level of knowledge of our country for granted here. Austrians are familiar with Serbs. Serbian culture is omnipresent in Vienna and in most parts of Austria. There is also a huge Austrian presence in Serbia. Austria is very well known, and, dare I say, well liked, in Serbia. From both sides, there is little need for removing stereotypes – dialogue and cooperation can start almost immediately, focusing on contemporary culture and science. This is both a big advantage and opportunity for young artists and scientists from both Austria and Serbia to expand their area of presence. ● Historical factors have had a significant influence on the way the cultural cooperation between the two nations has developed. Still today, especially in Vojvodina, we can see the remnants of the Austrian cultural heritage. How much does this fact contribute to today’s generations having a better understanding?

- Speaking of our common history, one must mention the upcoming 100-year anniversary of the beginning of World War I

(1914-1918). This will probably be the first time that we can mark this date without too much emotional antagonism involved. Now we have the necessary emotional distance that will allow putting these events in the right light. Finally, we can learn from our common past. Interestingly enough, one can make a parallel between what happened to Austria in 1918 and what happened to Serbia in the early 1990s. After being a capital to an Empire, Vienna was reduced to being a capital to a small country that had yet to re-define its identity. Something similar happened to Belgrade, too. However, back in the early 20th century, Austria could not take refuge in the wider European family. I believe that Serbia has that chance. ● On the other hand, several hundred thousand Serbs live, work and are schooled in Austria. In many ways, they represent the foundation of the cultural communication between Austria and Serbia.

How do you see their role in bringing the culture, customs and habits of the two nations closer together?

- This huge presence of Serbs in Austria contributes to the feeling that we are neighbours, although our two countries are not directly bordering in geographic terms.

Somehow, the psychological distance is much smaller that the physical one. This is a maybe a good place to mention that much of Europe to the northwest of Austria sees Vienna as the point where the Balkans begin.

“Mikser” festival is supported by the Austrian Cultural Forum

The cultural climate in Serbia is now at, so to say, a “time-zero” point. After the 1990s and the Milosevic’s regime, and after drastic budgetary cuts in the last decade, the traditional key players in the field of culture became paralysed in a way

Austrian cultural heritage?

- Although we are proud that prominent figures such as those you mention come from Austria, one must admit that their legacy is so gigantic that it actually belongs to the world. We try to pre-

● When one mentions Austria, the first associations are Mozart, Strauss, Vienna and the New Year’s Concert. What would you add to this list in order for the readers to get a better picture of the huge 60 Years • austrian-serbian Economic Cooperation | 57

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serve and present our heritage in the best possible way. I must, however, say that having such a heritage is both an advantage and a difficulty. It poses unachievable tasks to artists of the present day.

It is hard to compete with such a past. That said, I am afraid that Gustav Mahler (1860-1911), always respected in Austria as an opera director and conductor; could easily have remained undiscovered as a symphonic composer if he had not been revived by conductors like Leonard Bernstein and Rafael Kubelik more than half a century after his death.

The young generation of artists and cultural workers in Serbia is self-organized and dynamic. I believe that there is a chance for Serbia to have a head start in the next ten years in this field

● One of the aims of the Austrian Cultural Forum is supporting Balkan countries in creating platforms for development of culture, science and education in the EU accession process. What do you think of the cultural climate in Serbia compared to other West Balkan countries?

- To a certain extent, the cultural climate in Serbia is now at, so to say, a “time-zero” point. After the 1990s and the Milosevic’s

58 | 60 Years • austrian-serbian Economic Cooperation

regime, and after drastic budgetary cuts in the last decade, the traditional key players in the field of culture became paralysed in a way. State support to institutions has declined, as well as

subsidiaries to artists. I somehow look at this crisis as a “blessing in disguise”. Young and exciting cultural initiatives have emerged in Serbia. I will mention “Mikser” festival, which we also supported and which has managed to find finances and other means needed for its multimedia events with only a small team of enthusiasts behind it. It is similar with single artists, who have learned to accomplish great things with limited funds. That is something that artists and cultural workers in Austria still have to learn, especially how to be creative under precarious conditions. The young generation of artists and cultural workers in Serbia is self-organized and dynamic. I believe that there is a chance for Serbia to have a head start in the next ten years in this field. This said, I must also say that I see Serbian culture as introverted in a certain way. I believe that Serbia should make an effort to present its culture to its neighbours and to the world, since it really has a lot to offer. ● What activities of the Austrian Cultural Forum in Serbia have yielded the best results?

- Currently we have a documen-

The limit of 5000 friends on our Facebook having been reached over a year ago, and with “likes” on our page raising daily

exhibition about Gustav Klimt in the Austrian Embassy

seems that states like Norway or Switzerland “can afford” not to be in the EU, you overlook how integrated they and their economies are with the EU. I believe that some important standards that you mention, especially the political ones, can only be achieved with the support and control by the Legal Framework (acquis communautaire) offered to EU Member states. That is why Austria sees Serbia as a partner for a common future in the EU.

tary exhibition about Gustav Klimt in our gallery in the Austrian Embassy. We are amazed with the huge interest of both the media and the public for this exhibition. The interest is above all our expectations and we are most happy about that. Traditionally, our travelling exhibitions that tour smaller cities throughout Serbia are very successful, and we are proud to be able to reach the public there as well. ● Your projects are primarily geared toward young population. What projects would you single out?

- Since Austria is well known by its “classical cultural heritage”, the main goal of the ACF is to draw attention to Austrian contemporary culture, art and science. The over-30 audience is somehow easier to reach through the traditional means of spreading information. Our goal is nevertheless to raise interest for our programs also within the population between 15 and 30 years. This generation is now almost only to be reached via Internet. This is why we have been using various social media tools for some time now and with encouraging success.

The limit of 5000 friends on Facebook having been reached over a year ago, and with “likes” on our page raising daily, but especially with the actual young people present at our events and applying

For 2013, Austrian Cultural Forum (ACF) is organising Film Festival dedicated to Michael Haneke

Our goal is to raise interest for our programs also within the population between 15 and 30 years for cooperation, I believe that we are going into the right direction. ● Some people think that it is more important for Serbia to reach European cultural and other standards than to actually join the EU. How much can the ACF help in that respect?

- Looking from the perspective of the rest of the world, Europe equals the European Union. If it

● Could you tell us about the Austrian Cultural Forum’s activities until the end of 2012 and in the first quarter of 2013?

- Until the end of this year we will have our exhibition about Gustav Klimt travelling across Serbia (Zajecar, Kladovo, Vrsac, Svilajnac...). We will also participate in the Belgrade Book Fair together with other EU cultural institutes present in Serbia (within the EUNIC initiative). Furthermore, we will organise and support various concerts, lectures and cultural events in various Serbian cities. For 2013, we plan another Austrian Film Festival, a Michael Haneke Week, several prominent contemporary visual arts exhibitions... I would like to point out that we will have several common projects with the Swiss Embassy in Belgrade, as well as with our EUNIC partners. ■

60 Years • austrian-serbian Economic Cooperation | 59

Culture

Home of the Greatest Composers The arts are highly respected in Austria, and Vienna was known during the eighteenth and nineteenth centuries as a world center of culture, especially in music

I

t was home to some of the greatest classical composers, including Haydn, Mozart, Beethoven, Schubert, and Brahms. During that time, the Habsburg family and the Roman Catholic Church were chief supporters of the arts. Austria is sometimes known as "the Land of Music." Annual festivals throughout the country feature Austrian orchestras, choirs, and other groups. The best known is the Salzburg Summer Festival, founded in 1920.

Austria is famous for its Vienna Philharmonic Orchestra, Vienna New Year's Concert founded in 1977 and Vienna Boys' Choir.

The Vienna State Opera is a state institution that supports Austria's premier cultural home, the Vienna Opera House, one of the most opulent in the world. It

Wolfgang Amadeus Mozart

accommodates Austrians on a budget by providing standing room on graded aisles with rails to support viewers during a long opera.

Austrian children have compulsory music and art classes in primary and secondary schools, and private music schools and conservatories abound. Provincial theaters and orchestras bring the arts to rural and town dwellers.

The arts are responsible for stimulating a large portion of the tourist trade in Austria as well and so are considered excellent investments for private supporters.

Vienna Philharmonic

The Vienna Philharmonic, founded in 1842, is an orchestra, regularly considered one of the finest in the world. It is based in the Musikverein in Vienna. The members of the orchestra are chosen from the Orchestra of the Vienna State Opera. This process is a long one, with each musician having to prove his or her capability for a minimum of three years' playing for the Opera and Ballet. Once this is achieved the musician can then ask the Board of the Wiener Philharmoniker to consider an application for a position in the Vienna Philharmonic.

60 | 60 Years • austrian-serbian Economic Cooperation

Vienna Philharmonic in the Musikverein

Literature Because it is written in German, Austrian literature is often considered a part of German literature, and the first significant literature in German appeared in Austria in the form of epic poems and songs around 1200. Seventeenthcentury minister Abraham a Sancta

Clara wrote prose about the social classes that left a permanent mark on Austrian literature. Adalbert Stifter was the best-known

Adalbert Stifter was the best-known fiction writer of the nineteenth century, and Rainer Maria Rilke was a gifted philosophical poet of the twentieth century

fiction writer of the nineteenth century, and Rainer Maria Rilke was a gifted philosophical poet of the twentieth century. Several Austrian writers wrote plays and operas in addition to verse and fiction. Among them were Hugo von Hofmannsthal, who, with innovative dramatist Max Reinhardt, annually produced the mystery play Everyman at the Salzburg Festival. The works of early-twentieth-century novelists Franz Werfel and Franz Kafka are world famous. Well-known interwar novelists are Heimito von Doderer and Robert Musil.

Thomas Bernhard and Peter Handke achieved fame in the late twentieth century.

Coffeehouses, especially in Vienna, have long been known as a gathering place for writers and poets. Today, many coffeehouses feature literary readings as part of the culture that makes them so popular.

www.design-factory.rs

60 Years • austrian-serbian Economic Cooperation | 61

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Franz Kafka

Graphic Arts As capital of the illustrious Habsburg Empire, Vienna was a center for the fine arts as well as for music and the theater. Realist painter Ferdinand G. Waldmuller and painter Hans Makart were the most famous of the nineteenth century. Gustav Klimt painted in the unconventionally sensuous "secession" style, founded in 1897. Oskar Kokoschka painted the realities of World War I. In the twentieth century, artists such as Herbert Boeckl painted ornamentation on residential blocs and cathedrals. Anton Kolig and Josef Mikl were abstract painters, and Ernest Fuchs and

Vienna's Burgtheater

Vienna's Burgtheater was the most eminent during the nineteenth century, when playwright Franz Grillparzer's plays were first performed there Anton Lehmden were known for "fantastic realism."

The Albertina museum in the Hofburg quarter of Vienna houses a world-famous collection of graphic arts, featuring prints, drawings, and water-colors by artists such as Michelangelo, da Vinci, Rubens, Cezanne, Manet, Modigliani, and Schiele.

Performance Arts Religious drama flourished, especially in Tirol, during the

Middle Ages. During the CounterReformation, Jesuit priests wrote countless religious dramas and staged plays at Jesuit schools.

Vienna became the center for German-speaking drama during the 18th century. Vienna's Burgtheater was the most eminent during the nineteenth century, when playwright Franz Grillparzer's plays were first performed there.

Social dramas, folk farces, and satires also premiered during the nineteenth century. Around 1900, the Vienna School of dramatists, led by Austrian playwright Arthur Schnitzler, created a new style of playwriting in Europe, featuring psychological drama. â–

Vienna New Year's Concert

The only chance to receive tickets for Vienna New Year's Concert is to participate in the drawing! Only by filling out the registration form during the registration period can a valid registration be submitted. Ticket requests submitted by postal mail, e-mail, or any other means will not be considered!

The registration period for participation in the drawing of tickets for the end of year concerts 2012/2013 has ended in March 2012. The registration period for participation in the drawing of tickets for the end of year concerts 2013/2014 begins on January 2, 2013.

62 | 60 Years • austrian-serbian Economic Cooperation

Oskar Kokoschka (self-portrait) was enfant terrible of the Viennese art scene

company register

ADVANCE POLJOOPSKRBA d.o.o.

Johann Karall Marsala Tita 64, 24323 Feketic Tel: +381 21 714 346 AGRANA-STUDEN Aleksandar Cancarevic, Director Milentija Popovica 5V/2/7, 11070 Novi Beograd T: +381 11 65 55 856 aleksandar.cancarevic@agranastuden.com www.agrana-studen.com Alas Holding A.D. Markus Bogdanovic, Managing Partner Dunavska 4, 21207 Ledinci T. +381 21 886324 sekretarijat@alas-holding.rs www.alas-holding.rs ALCA TRGOVINA d.o.o Mitja Janezic, Director Beogradska 7, 11272 Belgrade Tel: +381 11 2054400 info@rs.alcagroup.com ALMA QUATTRO BELGRADE Kosance Dimitrijevic, General Manager Dositejeva 20/III, 11000 Belgrade Tel: +381 11 2028900 office@aqyu.com www.almaquattro.rs ALMI-A-ACK d.o.o.

Vasilije Avramovic, Director Laze Savatica 16, 11080 Belgrade Tel: +381 11 2199130 almiaack@ikom.rs ALPINE d.o.o.

Nevenka Sindjic, Director 27. marta 17, 11120 Belgrade Tel: +381 11 30 37 680 office@alpine.rs Alufix d.o.o.

Petar Komad Vladimira Gacinovica 1, 11000 Belgrade Tel: +381 11 63 04 010 prodaja@alufix.co.rs ALUKÖNIGSTAHL d.o.o.

Ewald Muller,Director

Sasa Knezevic, Director Vladimira Popovica 6 11070 N. Belgrade Tel: +381 11 22 23 930 office@alukoenigstahl.rs ALUPLAST d.o.o.

Alma Kapetanovic, Director Batajnicki put 23, 11080 Zemun Tel: +381 11 30 70 328 a.plast@datanet.rs A.S.A. EKO d.o.o.

Alexander Nalepka, Director Kapetana Zavisica 14 11000 Beograd Tel: +381 11 30 98 454 info@asa-yu.eu www.asa-group.com AUSTRIAN AIRLINES Elmar Erger, Director Terazije 3, 11000 Belgrade Tel: +381 11 32 48 077 Fax: +381 11 32 48 783 office.belgrade@austrian.com AUSTROTHERM d.o.o.

Dragomir Ilic, Director Mirka Obradovica bb, 14000 Valjevo Tel: +381 14 291 310 Fax: +381 14 291 313 office@austrotherm.rs Austrotherm –Marketingbüro Belgrad Vladimir Cujic,Marketing-Leiter in Belgrad Arcibalda Rajsa 27, 11000 Belgrade Tel: +381 11 23 69 280 Fax: +381 11 23 69 281 marketing@austrotherm.rs office-beograd@austrotherm.rs AWT International d.o.o.

Nevenka Kovac, Director Omladinskih brigada 102, 11070 Belgrade Tel: +381 11 22 27 600 awtbgd@awt.rs www.awt.rs BAUER Erwin Girsch Knez Mihailova 22, 11000 Beograd sekretariat@bauer-spezialtiefbau.at

BAUMIT d.o.o.

Branko Banjeglav, Director Smederevski put 25k, 11130 Belgrade Tel: +381 11 34 75 082 baumit@eunet.rs www.baumit.rs BEIERSDORF d.o.o. Belgrade Peter Koys, Director Omladinskih brigada 88a 11070 New Belgrade Tel: +381 11 22 20 660 BDFBelgrade@beiersdorf.com BINDER + Co Zoran Banovic Milana Tankosica 11/5, 11120 Belgrade Tel: +381 11 32 93 749 z.banovic@scnet.rs www.binder-co.com BIOMEDICA MP d.o.o.

Damir Kovacek, Director Cara Dusana 214, 11080 Zemun Tel: +381 11 63 01 882 office@biomedicamp.com www.biomedica.rs BLUEWATERS Biljana Viduka, Director Beogradski kej 33, 21000 Novi Sad Tel: +381 21 48 04 600 biljana.viduka@bluewaters.co.rs www.bluewaters.rs BRAMAC KROVNI SISTEMI d.o.o.

Biljana Tomovic Bul.M.Pupina 10v, 11070 New Belgrade Tel: +381 11 21 29 555 Fax: +381 11 21 29 567 officesrb@bramac.com BRANTNER OTPADNA PRIVREDA d.o.o.

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office@brenntag.co.rs www.brenntag.co.rs CA IMMO d.o.o.

Milentija Popovica 5a, 11070 Belgrade Tel: +381 11 65 55 555 office@caimmo.rs Cargo-partner Radivoje Karadzic, Director Mirko Ilic, Director Bul. Arsenija Carnojevica 95A, 11000 Belgrade Tel: +381 11 31 21 910 rsbeq@cargo-partner.com www.cargo-partner.com Centralna Putna Laboratoija D.O.O. Radomir Jakovljevic, Director Zivorada Petrovica 13, 21230 Novi Sad Tel: +381 21 820 180 office@cpl.rs www.cpl.rs CHAPTER 4 COMMUNICATIONS Tamara Bekcic, General Manager Beogradska 54/V, 11070 Belgrade Tel: +381 11 38 62 539 office-srb@chapter4.at www.chapter4.rs CHEMOPHARMA Nenad Grujicic, Director Bul. Lenjina 10g/I App.323, 11000 Belgrade Tel: +381 11 31 15 363 beograd@chemopharma.com CITY EXPRESS d.o.o.

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Dr. Radivoje Petrikic, Managing Partner Cincar Janka 3, 11000 Belgrade Tel: +381 11 30 30 136 office@cms-rrhs.com www.cms-rrhs.com

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Sascha Brunner, Director Kneza Mihailova 22, 11000 Belgrade Tel: +381 11 30 39 104 office@confida.rs www.confida.rs DELIKOMAT doo Vladimir Bojovic Preljinska Baluga bb, 32000 Cacak www.delikomat.rs DIALAB Export - Import d.o.o.

Toni Pesic, Director Carigradska 1, 11008 Belgrade Tel: +381 11 32 38 745 dialab@sbb.rs DIE PRESSE Thomas Roser, Director Koste Glavinica 25a, 11040 Belgrade Tel: +381 11 30 65 253 DIGICARD co Prof. Dr.Pavle Bogetic Cara Nikolaja II 59, 11000 Belgrade Tel/Fax: +381 11 244 8928 psb@eunet.rs office@digicard.co.rs DM DROGERIE MARKT d.o.o.

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DOPPELMAYR Andrea Kocovski, Director 3.oktobar 294/10, 19210 Bor Tel:+381 30 434 932 Fax: +381 30 456 410 andreakoyu@yahoo.com Dr. RANTASA CONSULTING Danijela Vujisic ,Director Dr. Milutina Ivkovica 11A/5, 11000 Belgrade Tel: +381 11 26 69 971 beograd@rantasa.eu www.rantasa-consulting.at DURST d.o.o.

Hr. Roman Klott Mihaila Pupina 165, 11070 New Belgrade Tel: +381 11 22 05 880 office@nai-atrium.rs www.nai-atrium.rs E.W.E. "ECOSYSTEMS" d.o.o.

Predrag Kukolj ,Director Partizanske vode 4, 11000 Belgrade Tel: +381 11 25 00 113 ewe-es@beotel.rs ECOLAB HYGIENE d.o.o.

Marianne Vukovic Pal Milana Tankosica 8, 11000 Beograd Tel:+381 11 20 76 800 office.belgrade@ecolab.com www.rs.ecolab.eu ECOREC d.o.o.

Goran Vasic, Director 35254 Popovac Tel: +381 35 572 203 info_scg@ecorec.net www.ecorec.co.rs Eglo Rasveta d.o.o.

Suzana Jovanovic, General Manager Stefana Prvovencanog 28, 11000 Belgrade Tel: +381 11 3981389 Fax: +381 11 3981366 eglo@eglorasveta.com www.eglorasveta.com EINHELL d.o.o. Belgrade Ivan Kuzmanoski, Director Vojvodjanska 386, 11271 Belgrade

60 Years • austrian-serbian Economic Cooperation | 63

“Ihr Partner Für Absolute Reinheit” Ace Joksimovića 58; tel: +381 11 2390 327 E-mail: office@immocelan.org www.immoclean.org Tel: +381 11 22 69 161 Fax: +381 11 22 69 161 info.serbia@einhell.com EJOT Tehnika spajanja d.o.o.

Jürgen Hauer, Director Autoput Belgrade-Novi Sad 296X 11080 Zemun Tel: +381 11 84 86 082 info@ejot.rs www.ejot.co.rs ELSNER d.o.o.

Ignaz Mascha, Director Bul. Zorana Djindjica 64a 11070 New Belgrade Tel: +381 11 22 00 300 ignaz.mascha@elsner.at www.elsner.at EMC2 COMPUTER SYSTEMS Mladen Jevtic, Director Bul. Mihajla Pupina 6, 11070 New Belgrade Tel: +381 11 22 00 165 mladen.jevtic@emc.com www.emc2.at EPIC d.o.o.

European Privatization & Investment Corporation Bobo Ristic, Director Dositejeva 26, 11000 Belgrade Tel: +381 11 26 22 673 office@epicinvest.com ERSTE BANK a.d.

Slavko Caric, President Milutina Milankovica 11b, 11070 New Belgrade Tel: +381 11 20 15 015 Fax: +381 11 20 15 095 info@erstebank.rs www.erstebank.rs/rs ESW Tennek Austria Boro Vasic Mira Popare 19, 11030 Belgrade Tel: +381 11 35 59 506 Fax: +381 11 35 44 978 EUROFOAM-SUNDERI d.o.o Milena Urbancok, Director Karadordeva bb, 22300 Stara Pazova Tel:+381 22 310 032 Faz:+381 22 31 00 311 office@eurofoam.co.rs EUROPAPIER SRBIJA doo Luka Vilfan Sinjska 41, 11070 Belgrade Tel.: +381 11 71 50 850

office@europapier.rs www.europapier.com Eventim RS d.o.o.

Ivica Stajkovic Director Toplicin venac 19-21, 11000 Belgrade Tel: +381 11 3281025 ivica.stajkovic@eventim.rs www.eventim.rs First facility d.o.o.

Tamara Simic, Executive Director Milentija Popovica 5a, 11070 Belgrade Tel: +381 11 61 49 106 Fax: + 381 11 61 49 107 office.serbia@firstfacility.net www.firstfacility.net FEIX NUTRITION doo Zeljko Maksimovic, Director Bul. cara Lazara 94, 21000 Novi Sad Mob: + 381 64 6616427 feixnutrition@neobee.net zeljkomax@yahoo.com Felbermayr Transport and Lifting d.o.o.

Branko Borcic Imotska 1, 11000 Belgrad T. +385 1 6626018 F. +385 1 6626041 beograd@felbermayr.cc www.felbermayr.cc FERIT d.o.o.

Mirjana Kukoljac ,Director Oblakovska 8, 11000 Belgrade Tel/Fax: +381 11 26 51 888 dragos@beotel.rs Festo GmbH Ogranak Belgrade Ivan Zekavica Toplice Milana 14a, 11050 Belgrade Tel:+381 11 304 96 95 Fax: +381 11 2892 295 info@festo.rs FOOD LOGISTIC AUSTRIA, Uzice Predrag Djeric Dimitrija Tucovica 97 , 31000 Uzice Tel:+381 64 4487426 FREY WILLE Belgrade doo Danijela Belojevic, Shop Manager Terazije 26, 11000 Belgrade Tel: +381 11 36 26 296 belgrade@frey-wille.com

www.frey-wille.com GEA Farm Technologies d.o.o.

Petar Petrovic, Managing Director Lazara Mamuzica 22, 11000 Belgrade Tel: +381 11/ 19 00 95 Fax: +381 (11) 316 63 83 petar.petrovic@geagroup.com GEBRUEDER WEISS d.o.o.

Dragan Simovic, Director Marjana Djuric, Marketing Beogradska bb, 11272 Belgrade Tel: +381 11 37 15 235 Fax: +381 11 37 15 201 office.Belgrade@gw-world.com www.gw-world.rs GeoArt d.o.o.

Goran Davidovic, Director Delegatska jedinica 1, 11070 Belgrade Tel: +381 11 31 13 228 Fax: +381 11 2206454 geoart@eunet.rs GFK BELGRADE D.O.O. Marijana Agic-Molnar Bul. Mihajla Pupina 10 b/II 11070 New Belgrade Tel./Fax +381 11 7155888 info.serbia@gfk.com www.gfk.rs GIA Technology d.o.o.

Oliver Maric, Director Temerinski put 48, 21000 Novi Sad Tel: +381 21 64 12 600 Fax: +381 21 64 12 700 office@gia.co.rs www.gia.co.rs GLOBO d.o.o.

Judit Beker,Director Bajci Zilinskog 16, 21000 Novi Sad Tel: +381 21 424357 office_serbia@globo-lightning.com globons@neobee.net GP PORR d.o.o. Belgrade Walter Reckerzugl, Director Milutina Milankovica 11a, 11000 Belgrade Tel: +381 11 36 42 200 Fax: +381 11 36 42 201 office.beograd@porr.at GRAWE osiguranje A. D. O Christoph Czettl

64 | 60 Years • austrian-serbian Economic Cooperation

Bul. Mihajla Pupina 115 D 11070 New Belgrade Tel: +381 11 20 92 600 Fax: +381 11 20 92 661 office.beograd@grawe.rs GrECo INTERNATIONAL d.o.o Predag Tomic ,General Director Dejan Papuga ,Executive Director Sterijina 15, 11000 Belgrade Tel: +381 11 3291 867 p.tomic@greco.rs www.greco.eu GROTHUSEN AUDIO VIDEO Ljubisa Spegar ,Director Bul. Dr.Zorana Djindjica 95,11070 Belgrade Tel: +381 11 21 20 588 office@grothusenav.rs GRUNDFOS Serbia d.o.o Dusan Durkovic, Director Omladinskih brigada 90b , 11070 New Belgrade Tel: +381 11 22 58 740 Fax:+381 11 22 81 769 serbia@grundfos.com www.grundfos.rs Gruppa l´Ultima Zeljko Dobricic Cubrina 10, 11000 Belgrade Tel: +381 11 21 81 566 gruppalultima@gmail.com www.gruppalultima.at/salons_cubrina.html Haberkorn Ulmer d.o.o.

Vitomir Bodiroza, Director Suboticka 44, 21000 Novi Sad Tel: +381 21 500 557 haberkorn@sezampro.rs info@haberkorn.rs www.haberkorn.rs HAGLEITNER d.o.o.

Dara Milojevic, General Manager Kraljevackih zrtava 5, 11000 Belgrade Tel: +381 11 23 92 211 office@hagleitner.rs www.hagleitner.rs Hansa Flex Hidraulika d.o.o.

Aleksandar Pljevaljcic Ratarski Put 39/D, 11080 Zemun Tel/Fax: +381 11 193284 yub@hansa-flex.com M.S. Gorcila 17, 22320 Indjija Tel: +381 11 109391 HAUZMAJSTOR

Bojan Stevanovic, Director Dunavska 57a, 11000 Belgrade Tel: +381 11 30 34 034 www.hauzmajstor.rs HD EUROPEAN CONSULTING GROUP Danijel Pantic ,Director Francuska 5, 11000 Belgrade Tel: +381 11 32 86 368 info@hd-ecg.com Henkel Srbija Krusevac AD Georg Grassl, General manager Bul. oslobodjenja 383, 11030 Belgrade Tel: +381 11 20 72 200 info@rs.henkel.com www.henkel.rs Stanoja Atanackovica bb, 37000 Krusevac Tel: +381 37 426 968 Fax: +381 37 415 405 HERZ Armaturen d.o.o.

Milos Curcic, Director Industrijska zona bb, 22330 Nova Pazova Tel: +381 22 328898 office@herz.rs www.herz.rs HILL International Natasa Savic, Director Ruzveltova 45, 11000 Belgrade Tel/Fax: +381 11 32 94 500 hill@hill.rs www.hill.rs HIPP predstavnistvo Branka Trisic, Director Kneza Milosa 51, 11000 Belgrade Tel/Fax: +381 11 36 12 944 hipp@tehnicom.net www.hipp.rs HÖDLMAYR –ZASTAVA d.o.o.

Markus Waeger, Director Mr. Dusan Marjanovic Trg Topolivaca 4, 34000 Kragujevac Tel: +381 34 323 239 Fax: +381 34 335 916 serbia@hoedlmayr.com Huber SRB d.o.o. Belgrade Sasa Vukic, Director Viline Vode 47, 11000 Belgrade Tel: +38 111 2751929 sasa.vukic@huber.rs HYPO ALPE-ADRIA- CONSULTANTS d.o.o.

Belgrade Vladimir Mrvic, Director Bul. Mihajla Pupina 6a, 11070 New Belgrade Tel: +381 11 22 26 820 consultants-office@hypo-alpeadria.rs Hypo Alpe-Adria-Bank d.o.o.

Vladimir Cupic, Director Rade Vojnovic, Director Bul. Mihajla Pupina 6a 11070 New Belgrade Tel: +381 11 22 26 713 Fax: +381 11 22 26 799 office@hypo-alpe-adria.rs HYPO-Leasing d.o.o. Belgrade Svetlana Martic, Director Bul. Mihajla Pupina 6 11070 New Belgrade Tel: +381 11 22 26 900 Fax: +381 11 2 226 999 leasing.belgrade@Hypo-AlpeAdria.rs IB INTERBILANZ CONSULTING d.o.o.

Marco Egger, Director Bul. Milutina Milankovica 136a 11070 New Belgrade Tel: +381 11 65 57 043 Fax: +381 11 26 93 999 office@ib-gtBelgrade.co.rs www.ibgroup.at iC Consulenten Belgrade Peter Woetzinger, General Manager Kneza Milosa 19/III, 11000 Belgrade Tel: +381 11 30 39 238 Fax: +381 11 32 37 690 Belgrade@ic-group.org www.ic-group.org IMMO CLEAN Zoran Simic,Director Ace Joksimovica 58/1, 11000 Belgrade Tel/Fax: +381 11 23 90 327 office@immoclean.org www.immoclean.org INTER DOMPANELI d.o.o.

Johannes Walter Schaschl, Director Zrmanska ulica 29, 11030 Belgrade Tel: +381 11 35 48 671 Fax: +381 11 25 42 267

VB Leasing doo Đorđa Stanojevića 12 11 070 Novi Beograd 011 201 65 00 www.vbleasing.rs www.vblstore.rs prodaja@interdompaneli.com J.Christof Günther Fruhwirth, Managing Director Bul. Mihaila Pupina 10a, 11070 New Belgrade Tel: +381 11 31 19 969 g.fruehwirth@christof-group.com JANKOVIC, POPOVIC & MITIC RA Mag. Nikola Jankovic RA Milos Mitic RA Nenad Popovic Vladimira Popovica 6, 11000 Belgrade Tel: +381 11 2076850 office@jpm.rs www.jpm.rs JUMO merni i regulacioni uređaji Sladjana Ilic Petrovaradinska 20/8, 11000 Beograd Tel: +381 11 28 52 279 sladjana.ilic@jumo.net KLACSKA Jugoslavija d.o.o.

Stevan Jevtic, Director Pancevacki put 47, 11210 Krnjaca Tel: +381 11 27 12 378 stevan@klacska.co.rs KLIMA DOP d.o.o.

Dragan Obradovic Autoput Belgrade-Zagreb BB (Blok 52, GP "Novi Kolektiv") 11077 New Belgrade Tel/Fax: +381 11 31 90 177 Fax: +381 11 31 90 563 office@klimadop.com www.klimadop.com KNAUF Zemun d.o.o.

Todor Delovski, Director Batajnicki drum 16b, 11080 Zemun Tel: +381 11 20 74 500 Fax: +381 11 20 74 530 www.knauf.rs KONKAB doo Zeljko Nikolic, Director Prvomajska 32, 26210 Kovacica Tel/Fax: +381 13 660 410 kontakt@konkab.com www.konkab.com KONVEX d.o.o.

Miodrag Dragutinovic, Director Svetozara Miletica 37a, 11080 Zemun

Tel: +381 11 21 97 392 Fax: +381 11 30 77 415 office@konvexgv.rs www.konvexgv.rs KRAFT FOODS d.o.o. Belgrade Philip Eastwood Dickinson Omladinskih brigada 88b, 11070 New Belgrade Tel: +381 11 3530870 www.kraftfoods.at KROIS Food Technologies d.o.o Zoran Curlic, Director Pere Cetkovica 60, 11000 Belgrade Tel:+381 11 27 72 366 www.krois.com KÜHNE & NAGEL d.o.o.

Sasa Radosavljevic, Director Partizanska 228, 11000 Belgrade Tel: +381 11 37 15 141 info.belgrade@kuehne-nagel.com KUNSTTRANS d.o.o. Belgrade Djordje Brankovic, Director Balkanska 32/IX,Belgrade 11000 Mob: +381 63 380 710 kunstbgd@eunet.rs www.kunsttrans.rs LAGERMAX Aleksandra Potkonjak, Director Golubinacka bb, 22310 Simanovci Tel: +381 22 408 861 Fax: + 381 22 408 862 info@lagermax-aed.rs www.lagermax-aed.rs LeitnerLeitner doo Pavo Djedovic,Director Uzun Mirkova 3, 11000 Belgrade Tel: +381 11 65 55 105 Fax: +381 11 65 55 106 office.belgrad@leitnerleitner.com www.leitnerleitner.rs Lemis Representative Office Belgrade Milan Spasic Koste Abrasevica 17, 11070 Belgrade Tel: +381 11 27 57 486 office@lemis.biz www.lemis.biz LORENCIC d.o.o.

Jovan Vuckovic ,Director Batajnicki drum b.b., 11080 Zemun

Tel: +381 11 78 70 897 Fax: +381 11 78 70 895 beograd@lorencic.rs www.lorencic.rs LUKINTEHNIK d.o.o.

Ing. Slobodan Lukic, Director Indire Gandi 7/I, 11010 Belgrade Tel: +381 11 289 32 31 ltehnik@gmail.com M.May Industrievertreatungen.GmbH&Co.KG Predstavnistvo Belgrade Zeljka Todic ,Director M.Milankovica 138/13, 11070 New Belgrade Tel: +381 11 270240 Fax: +381 11 3115675 ztodic@vektor.net MARAP organic fruits and nuts Bozidar Milic, Director Mihaila Pupina 10z/144, 11070 Novi Beograd MEINL CAPITAL ADVISORS AG Gorica Obucina ,Director Alekse Nenadovica 15/III, 11000 Belgrade Tel/Fax: +381 11 34 49 907 Obucina@meinlbank.com MERKUR OSIGURANJE a.d.o.

Miodrag Kvrgic, Director Bul. Mihajla Pupina 6, 11070 N. Belgrade Tel: +381 11 22 01 250 Fax: +381 11 22 01 251 office@merkur.rs www.merkurosiguranje.rs Mersteel doo.

Milan Acimovic, Director Partizanske Arijacije 4, 11070 Belgrade Tel: +381 11 22 28 964 info@mersteel.eu www.mersteel.eu MNG Centar doo Centar za ljudske resurse Vladimir Ivankovic, Director Jevrejska 24, 11000 Belgrade Tel: +381 11 32 84 269 Fax: +381 11 32 84 485 office@mngcentar.com www.mngcentar.com MORAVCEVIC VOJINOVIC & ZDRAVKOVIC Matija Vojinovic, Director

Slaven Moracevic Francuska 27, 11000 Belgrade Tel: +381 11 32 02 600 Fax: +381 11 32 02 610 office@schoenherr.rs MPD TRADE Mirko Nikolic, Director Carli Caplina 7, 11000 Beograd Tel: +381 11 32 93 794 Fax: +381 11 32 93 600 mirkoni@yubc.net MUREXIN d.o.o.

Dragan Ilic, Ceo Radoje Lakic 24, 11000 Belgrade Tel/Fax : +381 11 24 22 133 info@murexin.rs Nalco Österreich – Ogranak Belgrade Aleksandar Krstic- Area Manager Bul. Mihaila Pupina 165a 11070 New Belgrade Tel: +381 11 31 15 113 akrstic@nalco.com www.nalco.com Neofyton d.o.o.

Zoran Tadic, Director Danila Kisa 7a, 21000 Novi Sad Tel: +381 21 452 642 Fax: 381 21 472 32 48 info@neofyton.com www.neofyton.com Ni-Maco und Miroljub Krstic, Director Dr Zorana Djindjica,18000 Nis Tel: +381 18 203557 m.krstic@nimaco.co.rs www.nimaco.co.rs NITEA BÜROMÖBEL Vesna Jecmenica, Director Zorza Klemensoa 19, 11000 Belgrade Tel: +381 11 30 33 050 nitea@eunet.rs www.nitea.rs NUTRILANS Zoran Roksandric, Director zroksandic@nutrilans.com PRISMA Risk Services doo Marija Vujasinovic, President Bul. Zorana Djindjica 121 11070 New Belgrade Tel: +381 11 22 05 780 Fax: +381 11 31 21 696 office@oekb-fss.rs www.oekb-fss.rs

OM Ogilvy Serbia Gospodar Jevremova 52, 11000 Belgrade Tel: +381 11 3246006 Fax: +381 11 3240620 office@ogilvy.rs www.ogilvy.com OMV Serbia d.o.o.

Karolj Lajko Director Omladinskih brigada 90a,11070 Belgrade Tel: +381 11 20 71 500 Fax:+381 11 20 71 530 office@omv.com www.omv.rs ORF Österreichischer Rundfunk Ferdinand Christian Wehrschutz Kralja Milana 15, 11000 Belgrade Tel: +381 11 32 27 189 Tel/Fax: +381 11 334 54 93 orf.belgrad@orf.at PEJAK-HANDEL d.o.o.

Branko Pejak ,Director M. Tita 146, 15316 Banja Koviljaca Tel: +381 15 815 635 Fax: +381 15 815 636 biro@pejak.net www.pejak-handel.net PFT Systems Zoran Lazarevic, Director Bul. Arsenija Carnojevica 140/19 11070 New Belgrade Tel: +381 64 11 99 442 lazarevic.zoran@pft-systems.com www.pft.eu PODGORINA FRUCHT d.o.o.

Katarina Vucetic, General Manager Pere J. Komiricanca 27, 14253 Osecina Tel: +381 14 451165 Fax: +381 14 451452 info@podgorina.com www.gruenewald-international. com PORSCHE LEASING SCG d.o.o.

Dejan Pavlovic, General Manager Zrenjaninski put 11, 11070 N. Belgrade Tel: +381 11 3042540 Fax: +381 11 3042449 info@porscheleasing.rs www.porscheleasing.rs

PORSCHE SCG d.o.o.

Manolito Vujicic, Director Zrenjaninski put 11, 11000 Belgrade Tel: +381 11 3042400 Fax: +381 11 3042 409 infopult@porschescg.rs www.porschescg.rs Predstavnistvo MCT Handelsgesellschaft Bozidar Antonovic, Director Bul. kralja Aleksandra 86-88, 11000 Belgrade Tel: +381 11 3113414 igc@eunet.rs PRIMEX Export-Import Mirjana Saveski, Director Bul. Revolucije 290, 11000 Belgrade Tel: +381 11 2417 362 office@primex.rs www.primex.rs PROCHASKA Sasa Perisic Marsala Tita 73, 11426 Belgrade Tel/Fax: +381 11 7871277 perisic@prochaska.rs www.prochaska.rs PROMAT - protivpozarna zastita u gradjevinarstvu Violeta Antanasijevic, Director Kopaonicka 18, 18000 Nis Tel: +381 18 4530297 promat-srbija@open.telekom.rs www.promat.rs PS ConFidas Wirtschaftstreuhand d.o.o.

Alexander Samoning, Director Imotska 1, 11000 Belgrade Tel: +381 11 3956 800 Belgrade@ecovis.com www.ecovis.com/belgrade QUEHENBERGER LOGISTICS SRB d.o.o Vladimir Varicak, Director Novi Novosadski put 211, 11000 Belgrade Tel: +381 11 78 70 598 info.rs@quehenberger.com www.quehenberger.com RAIFFEISEN EVOLUTION PROJECT DEVELOPMENT Zenja Njegomir, Director Bul. Mihajla Pupina 10 z/431,

60 Years • austrian-serbian Economic Cooperation | 65

11070 New Belgrade Tel/Fax: +381 11 3115778 office@raiffeisenevolution.com www.raiffeisenevolution.com RAIFFEISEN LEASING d.o.o.

Ralph Zetilbergger, Director Milutina Milankovica 134, 11070 New Belgrade Tel: +381 11 2017700 Fax: +381 11 3130081 info.leasing@raiffeisen-leasing.rs Raiffeisen-Agro doo Dusan Mezulic, Director Bul. Dr. Zoran Djindjic 67/17 11070 New Belgrade Tel: +381 11 21 23 035 Fax: +381 11 21 23 036 office@raiffeisen-agro.rs www.raiffeisen-agro.rs RAIFFEISENBANKA a.d.

Oliver RÖGL, Chairman of the Managing Board Zoran Petrovic, Deputy Chairman of the Managing Board Bul. Zorana Djindjica 64a 11070 New Belgrade Tel: +381 11 3202 100 Fax: +381 11 220 70 80 contact@raiffeisenbank.rs RAPS ZACINI d.o.o.

Dragan Jovic Bul. Dr. Zoran Djindjic 45b 11070 New Belgrade Tel: +381 11 3110882 office@raps.co.rs www.raps.co.rs RAUCH d.o.o.

Perica Aleksic, Director Sesta Licka 2, 15220 Koceljeva Tel: +381 15 361800 TFax: +381 15 556604 office.srb@rauch.cc www.rauch.cc/sr/kompanija RECA d.o.o.

Vladan Ilic, Director Bul. Mihaila Pupina 10z/15, 11070 N.Belgrade Tel: +381 11 31 14 426 reca@reca.rs www.reca.rs REHAU d.o.o.

Nikola Ivosevic, Director Batajnicki put 283E 11080 Belgrade Zemun Tel: +381 11 37 70 301 Belgrade@rehau.com RÖFIX d.o.o.

Darko Kovac ,Director Put za Novi Sad bb, 11080 Belgrade Tel: +381 11 848822 35254 Popovac Tel: +381 35 572583 office.popovac@roefix.com ROGGENART Dragan Vranes, Director Dzordza Vašingtona 12/35, 11008 Belgrade Tel: +381 11 23 97 093

Fax: +381 11 23 96 979 dragan.vranes@roggenart.com ROHDE & SCHWARZ Österreich GmbH Representative Office Belgrad Petar Pavasovic, Director Tose Jovanovica 7, 11030 Belgrade Tel: +381 11 30 55 025 rs-srb@rohde-schwarz.com www2.rohde-schwarz.com ROTOGRAFIX d.o.o.

Preduzece za prodaju grafickih mašina Mihailo Stankovic, Director Nehruova 129/III, 11070 New Belgrade Tel: +381 11 2175959 Belgrade@rotografix.com S & T Serbia d.o.o.

Predrag Vranes, Director Narodnih heroja 43/23, 11070 New Belgrade Tel: +381 11 7116221 Fax: +381 11 7117665 info@snt.rs www.snt.rs SAFE INVEST d.o.o.

Darko Bobesic, Director Milentija Popovića 5 v, 11070 New Belgrade Tel: +381 61 49 333 office@safe-invest.rs www.safe-invest.eu SAINT-GOBAIN GRAĐEVINSKI PROIZVODI d.o.o.RIGIPS Aleksandar Grujic, Director Vladimira Popovica 40, 11000 Belgrade Tel: +381 11 62 82 444 rigips.srb@saint-gobain.com SCHACHERMAYER d.o.o Dusan Bandin, Director Autoput za Novi Sad BB, 11080 Zemun Tel: +381 11 78 70 233 info@schachermayer.rs www.schachermayer.rs SCHAUER AGROTEC D.O.O. Rumenacki put 55a, 21000 Novi SaDd Tel: +381 21 6397 800 serbia@schauer-agrotronic.com www.schauer-agrotronic.com SCHENKER d.o.o.

Neven Marcesku, Director Batajnicki drum 283d 11080 Belgrade Tel: +381 11 375 77 17 office@schenker.rs www.schenker.rs SCHILLER Predstavništvo Belgrade Milan Krkovic Sicevacka 1, 11000 Belgrade Tel: +381 11 3979508 SCHRACK Energietechnik d.o.o.

Nenad Rebic, Director Kumodraska 260, 11000 Belgrade

Tel/Fax: +381 11 30 92 600 office@schrack.co.rs www.schrack.co.rs SETEC E&C d.o.o Joachim Kanzler Kumodraska 237, 11000 Beograd Tel: +381 11 39 56 330 SIEMENS d.o.o.

Tihomir Rajlic, CEO Omladinskih brigada 21, 11070 New Belgrade Tel: +381 11 20 96 305 Fax: +381 11 20 96 061 office.rs@siemens.com www.siemens.rs SIMACEK FACILITY SERVICES SRB doo Radovan Kovac, Branch Manager Milentija Popovica 5a, 11000 Belgrade Tel: +381 11 6149156 Fax: +381 11 6149107 office@simacek.rs S-LEASING d.o.o.

Bojan Basa, Director Djordja Stanojevica 12 11070 New Belgrade Tel: +381 11 2010700 Fax: +381 11 2010702 office@s-leasing.rs www.s-leasing.rs Soravia Management d.o.o.

Bernhard Ebner Svetog Nauma 1, 11000 Belgrade Tel: +381 11 36 99 802 office@soravia.rs www.soravia.rs SPECHT d.o.o.

Jelena Opsenica, General Manager Nemanjina 40/III, 11000 Belgrade Tel: +381 11 36 50 044 belgrade@specht-partner.rs SPIEGELFELD INTERNATIONAL d.o.o.

Radivoje Nijemcevic, Director Milentija Popovica 5A 11070 New Belgrade Tel: +381 11 6603720 nijemcevic@spiegelfeld.eu STEINWENDNER d.o.o.

Natasa Cobanin, Director Carnojeviceva 49, 23000 Zrenjanin Tel./Fax: +381 23 541 464 steinwendner@sbb.rs STRABAG d.o.o.

Dipl. Ing. Dragan Pavelic, Director Antifasisticke Borbe 13A, 11070 New Belgrade Tel: +381 11 22 21 700 Fax: +381 11 22 21 940 dubravka.mrkovic@strabag.com SUN CHEMICAL d.o.o.

Novica Milic,Director Vitezova Karadoreve zvezde 64 11160 Belgrade Tel: +381 11 33 43 350

66 | 60 Years • austrian-serbian Economic Cooperation

office@sunchemical.rs TCL Trans Cargo Logistic Internationale Spedition Dr. Mihajlo Vukicevic, Director Jurija Gagarina 26, 11070 New Belgrade Tel: +381 11 30 21 700 office@tcl.rs www.tcl.rs Technik Design doo Dragan Glogovac, Director Pasterova 2, 21000 Novi Sad Tel: +381 21 51 07 80 office@technikdesign.rs www.technikdesign.rs TERRA SRBIJA d.o.o.

Sinisa Tomasic, General Manager Batajnicki drum 8A, 11080 Zemun Tel: +381 11 31 63 255 Fax: +381 11 31 61 707 office@terra-srbija.rs www.terra-srbija.co.rs TIPTEH d.o.o. Belgrade Damir Vecerka , Director Bul. Zoran Djindjic 45D, 11070 New Belgrade Tel/Fax: +381 11 31 31 057 damir.vecerka@tipteh.rs TM Immo d.o.o.

Omladinskih brigada 21 11070 New Belgrade Tel: +381 11 36 13 666 Fax: +381 11 361 11 11 tmimmo@beotel.rs TONDACH - POTISJE KANJIZA Jenei Istvan, General Manager Suboticki put 57; 24420 Kanjiza Tel: +381 24 873 303 Fax: +381 24 873 306 office@potisje-kanjiza.com www.potisje-kanjiza.com TPA Horwath Tax & Finance Thomas Haneder Terazije 5, 11000 Belgrade Tel: +381 11 32 23 985 office@tpa-horwath.rs www.tpa-horwath.com TRANSPETROL AUSTRIA GMBH predstavnistvo Belgrade Damir Klasnja , Director Cara Lazara 13,11000 Belgrade Tel:+381 11 30 33 885 Fax:+381 11 26 27 848 www.transpetrol.rs TRENKWALDER KADROVSKE USLUGE d.o.o.

Malisa Grujic , Director Omladinskih brigada 86, 11070 New Belgrade Tel: +381 11 21 29 063 infoserbia@trenkwalder.com Bul. Oslobođenja 36/2, 21000 Novi Sad; Tel: +381 21 530256 novisad@trenkwalder.com UNICREDIT BANK SRBIJA a.d.

Claudio Cesario,Director Rajiceva 27-29, 11000 Belgrade Tel: +381 11 32 04 500 Fax: +381 11 33 44 543

office@unicreditgroup.rs www.unicreditbank.rs Unicredit LEASING d.o.o.

BELGRADE Joachim Ahrer,Director Tresnjevog cevta 1, 11070 Belgrade Tel: +381 11 3093502 Fax: +381 11 3093501 office@unicreditleasing.rs UNIQA osiguranje a.d.o.

Franz WEILER Weiler, CITO Zoran Visnjic, CEO Dragoljub Zdravkovic, CFO Sonja Maric, Marketing Director Milutina Milankovica 134 G 11070 New Belgrade Tel: +381 11 20 24 100 Fax: +381 11 20 24 160 info@uniqa.rs VAIT - VOEST-ALPINE INTERTRADING Dusan Erdeljan, Director Rumenacki put 119v, 21000 Novi Sad Tel: +381 21 459 450 office@vait.co.rs VA Tech ELIN EBG d.o.o Director Gerhard SOCHOR Bul. Mihajla Pupina 10V/I, 11070 New Belgrade Tel: +381 11 30 17 872 VB LEASING. Christoph Leitner, Managing Director Djordja Stanojevica 12, 11070 New Belgrade Tel: +381 11 20 16 500 Fax: +381 11 20 16 560 office@vbleasing.rs VCA doo Zoran Jovanovic, CEO Nikolaja Gogolja 10, 11030 Beograd Tel: +381 11 35 71 766 zoran.jovanovic@vca.ag www.vca.ag VICTORIA CONSULTING-Denkstatt Group Dragana Petrovic Gandijeva 196/119, 11070 New Belgrade Tel.:+381 22 88 688 info@victoriaconsulting.co.rs VIP MOBILE d.o.o.

Dejan Kastelic, Director Omladinskih brigada 21, 11070 New Belgrade Tel: +381 11 2253333 Fax: +381 11 2253002 komunikacije@vipmobile.rs www. vipmobile.rs VMR - Magnetnorezonantni centar VAMED Slavica Cosic, General manager Hajduk Veljkova 11, 21000 Novi Sad Tel: +381 21 424777 vamedns@open.telekom.rs www.vmr-centar.com

VOEST ALPINE d.o.o.

Stefan Kaspar, Director Matthias Harms ,Director Vladimira Popovica 48/apt.371, 11070 New Belgrade Tel: +381 11 31 18 754 stefan.kaspar@voestalpine.com VOLKSBANK a.d.

Gordana Matic, Director Bul. Mihaila Pupina 165g 11070 New Belgrade Tel: +381 11 20 13 260 Fax: +381 11 20 13 270 media@volksbank.rs info@volksbank.rs www.volksbank.rs W&P BAUMIT d.o.o. Arandjelovac Roland Hochholdin-Ger, Director Vencacki put bb, 34300 Arandjelovac Tel: +381 34 727 410 Fax: +381 34 727 400 r.hochholdinger@wup.baumit.com www.baumit.com Wacker Neuson Kragujevac d.o.o.

Markus Ries, Director Milice Milojkovic 13, 34000 Kragujevac Tel: +381 34 6170110 info.srb@wackerneuson.com www.wackerneuson.com WELLBURY INFRASTRUKTURBERATUNGS GmbH SladjanaBrajovic, Director Decanska 12/VI,11000 Beograd Tel: +381 11 32 23 329 wellbury@eunet.rs WIENER STÄDTISCHE OSIGURANJE a.d.

Branko Krstonosic, Chairman of the Board Trešnjinog cveta 1, 11070 New Belgrade Tel: +381 11 2209900 office@wiener.co.rs www.wiener.co.rs WOLF, THEISS & PARTNER d.o.o.

Belgrad Miroslav Stojanovic ,Director Bul. Mihaila Pupina 6, 11070 New Belgrade Tel: +381 11 330-2900 Fax: +381 11 330-2925 miroslav.stojanovic@wolftheiss. com WOMA BELGRADE Milos Velickovic, Director Ulofa Palmea 8a, 11060 Belgrade Tel: +381 11 34 32 422 info@woma-beograd.co.rs www.woma-beograd.co.rs ZUMTOBEL LICHT d.o.o.

Nenad Ilic Karadjordjeva 2-4, 11000 Belgrade nenad.ilic@zumtobel.com

60 Years • austrian-serbian Economic Cooperation | 67

68 | 60 Years • austrian-serbian Economic Cooperation