Branding

Ruff organic dog treats are made with allnatural, human-grade ingredients. They are free of preservatives, artificial flavors, and colors. Ruff treats are also gluten-free and grain-free.

Ruff's mission is to provide dogs with the healthiest and most delicious treats possible. They believe that every dog deserves to eat food that is good for them and tastes great.

Mo Moo Ice Cream is a small, family-owned business in Missouri that makes all-natural ice cream in small batches. They use fresh, local ingredients whenever possible, and they never use any artificial flavors, colors, or preservatives.

Pooch Parlor is a mobile pet grooming service that brings the salon to you. They offer a variety of services for dogs and cats, including baths, haircuts, nail trims, ear cleanings, and teeth brushing. They offer the same high quality of care as a traditional salon, but with the convenience of having the groomer come to you.

June Lan

Title

888.888.888 jlan@poochparlor.com www.poochparlor.com

The goal of this project was to create a new brand identity for the company. The new brand identity is be more modern, more relevant, and more reflective of the company’s values.