Cooper Carry's Branding Brochure

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COOPER CARRY

Since 1960, Cooper Carry has been dedicated to designing spaces that connect people to place. Inspired by our founder, Jerry Cooper, we approach every project with curiosity—asking the right questions to uncover the best solutions for our clients and the communities they serve. Our leadership team consists of both advocates and experts, empowered by decades of experience to shape environments that prioritize placemaking, civic space, and the well-being of communities, tenants, residents, and visitors.

Cooper Carry’s Mixed-Use Ecosystem

Ecosystems bring many diverse contributors together to create something far beyond the capacity of one. They create and capture new and greater value. At Cooper Carry, we approach our work as a collaborative ecosystem. We have multiple studios and services that mix and match daily to provide each project the depth of expertise it needs to meet business objectives. Our breadth of experience goes far beyond broad building types. We offer a deeper level of expertise, engaging in more possibilities and offering more creative solutions. The mixed-use ecosystem allows us to help our clients create the platform on which tenants and target audiences can flourish.

The Johnson Studio at Cooper Carry

There’s nothing more experiential than the built environment as a representation of our clients’ missions and brands. We want to help you tell that story better.

BRANDING

Americans spend 87% of their life immersed in the built environment. Our lives are spent occupying spaces. As a design firm, we look at this as an opportunity. Buildings are an opportunity for efficiency, wellness, resilience, productivity, safety and shelter, but also a beautifully blank canvas for connection. Exploration. Learning. Belonging. Life. There’s nothing more experiential than being immersed in a space that represents your mission and brand. Cooper Carry Branding offers branding for the built environment. We connect structure to soul, translating back and forth between architects, interior designers, owners, in-house marketing teams and end users to create powerful brands.

Our services include storytelling and narrative development, brand identity

and messaging, experiential concept development, digital marketing campaign strategy, sales enablement and more. We provide branding for everything from schools and innovation centers to shopping centers, office parks, multifamily projects, hotels and restaurants. Let’s partner to discover how we can extend who you are into the spaces you create. Whether we’re helping you launch a new project or reposition an existing one, we will ensure your project delivers the crucial messages you want to convey, resonates with your target audiences, differentiates you in the marketplace and enhances your return on investment.

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Places come alive when every element works together. Our mixed-use branding creates connected environments where people can live, work, and gather with ease. We shape identities that bring diverse uses into a single cohesive experience.

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SPRINGLINE AT DISTRICT 60

CHESTERFIELD COUNTY, VA

DISTRICT 60

CHESTERFIELD COUNTY, VA

The Mondelle

AT SPRINGLINE, CHESTERFIELD COUNTY, VA

THE STANDARD

GERMANTOWN, TN

THE SPUR

MIXED-USE DEVELOPMENT | BRAND + IDENTITY CONCEPT

VERDANT

MIXED-USE DEVELOPMENT | BRAND + IDENTITY CONCEPT

GALLERIA ROW - CHITCHAT

MIXED-USE DEVELOPMENT | BRAND + IDENTITY CONCEPT

Retail environments succeed when people feel guided, engaged, and delighted.

Our branding brings intention to every moment, from the first glance at signage to the rhythm of the overall experience. We help destinations stand out, support leasing goals, and create spaces where shoppers want to linger.

BIRCH AND BROAD

FALLS CHURCH, VA

BERGEN TOWN CENTER

PARAMUS, NJ

PROVIDENCE PLACE

FAIRFAX, VA

THE IMPRESSION OF A GATEWAY ARCH IS PUNCHED INTO THE LOGO BOX.

GATEWAY PORT CHESTER

PORT CHESTER, NY

BARRACKS ROAD

CHARLOTTESVILLE, VA

VILLAGE AT NEWTOWN

NEWTOWN,

PA

Great hospitality begins with a clear point of view. We craft restaurant and bar brands that express character, atmosphere, and flavor before guests even sit down. Our work translates culinary vision into experiences that are memorable and meaningful.

RUFA

ADDISON’S PROVISIONS

CHARLOTTESVILLE, VA

FRESH & FETA

CHARLOTTESVILLE, VA

RAMBUTAN

CHARLOTTESVILLE, VA

SMOKE

CHARLOTTESVILLE, VA

SOLAREX

CHARLOTTESVILLE, VA

TRAX DELI

CHARLOTTESVILLE, VA

VELÓCE

CHARLOTTESVILLE, VA

PERRY PLACE

DINING FACILITY | NAMING | BRANDING

A home is more than a building. We develop residential brands that reflect lifestyle, comfort, and connection. From naming to visual identity, our work helps residents feel welcomed, grounded, and proud to call a place their own.

AMLI FLATIRON

ATLANTA, GA

AMLI LENOX

RESIDENTIAL | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

PRIMARY LOGO

SECONDARY LOGO

Concierge concierge

LOCATION P0-31 - BASEMENT WINDOW WALL

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THE CHARTWELL

MARATHON VILLAGE, NASHVILLE, TN

SAMARA

NASHVILLE, TN

SOUTH YARD

RESIDENTIAL | NAMING | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

WOODFORD

RESIDENTIAL | NAMING | BRANDING

Primary Logo

Supportive Icons

To be used to describe & depict the different areas inside Mint Hill.

Supportive Icons can be used interchangably throughout site.

WOODFORD BRAND IDENTITY DEVELOPMENT 4

Color

WEST END

ALEXANDRIA, VA

Inside Spread without Unit Layouts

WILLIAM’S HOUSE

NON-PROFIT REBRAND | COLLATERAL DESIGN | BRAND GUIDELINES

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Workplaces need identities that speak to purpose and possibility. Our branding for office environments focuses on clarity, tone, and a sense of place. We help companies and developers create environments that attract talent and support productivity.

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OFFICEOFFICEOFFICEOFFICE

ENCORE

ATLANTA, GA

JAMES ISLAND BUSINESS PARK

CHARLESTON, SC

After Before

ONE C1TY

NASHVILLE, TN

CIRCLE 75

OFFICE

REPOSITION | NAMING | BRANDING

THE COMMONS

AT LAKE HEARN, SANDY SPRINGS, GA

LIFEEDGE

SCIENCE + TECHNOLOGY | BRANDING

Educational environments thrive when their identity inspires people of all ages. We create brands that communicate values, spark curiosity, and support a sense of community. Our work helps schools and institutions express who they are and what they stand for.