Elite Agents Elite Experience Licensed Agent REAA 2008
1/47 Weatherly Road August
05
Erin Walters
2022 Dear Erin, Thank you for the opportunity to meet with you and discuss the sale of your property. We understand your property is a significant asset and our main objective is to maximise the return on your most valued investment. Within this appraisal presentation we aim to cover off the majority of questions you would have when the time comes to sell. We will start by looking at the current details of your property and how it compares with property currently on the market and property that has sold recently. Following this we have a look at how your property is seen online by buyers with our digital health check. All of this gives us a better idea on where to expect value to be. The most important part comes next when we explore the different methods of sale where we discuss the strategy and process along with all the steps we take to ensure we have the best opportunity to maximise your sale price. Following this we cover off our fees, our marketing strategy and costs. Finally finishing off with our service guarantee. If you have any other questions or would like clarity on any issue, please don’t hesitate to contact us.. Yours sincerely,
Matt
MATT CORIN & MAGGIE GAO 027 777 0737 | 021 518 280 matt.corin@harcourts.co.nz maggie.gao@harcourts.co.nz
Maggie
Licensed Agent REAA 2008
n o i t a u t i S
UNDERSTANDING YOUR
Different sellers have different needs. It’s important that we implement the right solutions for you. Based on your personal objectives, be clear on which seller group you think best describes you. A candid discussion with us regarding your situation will enable us to propose the best solutions for you.
WE WOULD LIKE TO KNOW WHAT IS MOST IMPORTANT FOR YOU WHEN SELLING YOUR PROPERTY. Why are you considering selling your property? When would you like to ideally move?
What will you be considering when selecting your sales consultant? If we agree on the sales strategy today, are you happy to move forward?
Licensed Agent REAA 2008
1/47 Weatherly Road, Torbay CV
$1,050,000
Land size
½ share of 1277sqm (more or less)
Floor Area
208sqm (approx.)
Bedrooms/Bathrooms
Four bedrooms, two bathrooms
Council Zoning
Mixed Housing Suburban
Licensed Agent REAA 2008
l a s i a r p p A
YOUR
On The Market
16 LANDVALE COURT Capital Value Listed Date Method Land Area sqm Floor Area sqm Bedrooms Bathrooms
$1,300,000 21 June 2022 $1,390,000 683sqm 20sqm 6 3
4 WEETMAN DRIVE Capital Value Listed Date Method Land Area sqm Floor Area sqm Bedrooms Bathrooms
$1,450,000 13 July 2022 Auction ($1.4m - $1.5m) 775sqm 160sqm 4 2
Sold Property 132 DEEP CREEK ROAD Capital Value Last Sale Date Last Sale Price Land Area sqm Floor Area sqm Bedrooms Bathrooms
$1,300,000 6 May 2022 $1,335,000 819sqm 180sqm 6 2
1 COTTAM GROVE Capital Value Last Sale Date Last Sale Price Land Area sqm Floor Area sqm Bedrooms Bathrooms
1,200,000 15 June 2022 $1,205,000 72sqm 172sqm 3 1
61/3 SALEM PLACE Capital Value Last Sale Date Last Sale Price Land Area sqm Floor Area sqm Bedrooms Bathrooms
$1,025,000 16 June 2022 $990,000 ½ share of 889sqm 170sqm 4 2
1/4 CARLISLE ROAD Capital Value Last Sale Date Last Sale Price Land Area sqm Floor Area sqm Bedrooms Bathrooms
$1,175,000 30 June 2022 $1,089,000 ½ share of 800sqm 160sqm 4 2
DIGITAL HEALTH Check THE FACTS: 1/47 Weatherly Road was purchased for $900,000 in May 2020. It now has a government valuation of $1,050,000. THE PERCEPTION: The first thing a buyer does when they see a property they like is research online. Here is a summary of estimates they found online on several platforms.
ONLINE PLATFORM
ESTIMATE PROPERTY VALUE
Property Value by Core Logic
$1,000,000 to $1,100,000
Homes.co.nz
$1,090,000 - $1,190,000
One Roof
$925,000 - $1,290,000
THE PROBLEM: These websites rely on algorithms and previous sales data for their information, which can often be out of date, or downright wrong. Sometimes these ranges can effect a campaign and put buyers off from conducting an inspection. THE SOLUTION: Engage with us as soon as you are considering selling your home so that we can do what we can to fix any errors or try to alter or remove the ranges appearing on these sites to make sure buyers can research accurately and we can have the right buyers turning up at the door. DO IT ONCE AND DO IT RIGHT: We don't sell our most valuable asset every day, so when we do, it's necessary to engage with agents like us. We go the extra mile to ensure the best possible outcome for you, and we are always looking at ways to improve our service to our clients.
Licensed Agent REAA 2008
l a s i a r YOURApp Understanding The Appraisal
For the purposes of REA requirements, we are obliged to obtain confirmation from you that we have presented to you an appraisal. To appraise your property, we have used the sales comparison approach. We have selected similar properties in the area that are presently on the market or have been sold and compared them with your property to obtain an appraisal price. When assessing the value by this method we have taken into account the following: sale price, land area, number of bedrooms, size of the house, its features and type of construction. After careful consideration we believe your property has a current market selling zone around $1,200,000 to $1,300,000 with potential to achieve more with strong marketing and competition between buyers. While we have done our best to obtain an accurate selling price for your property, this price is an appraisal only and should not be considered as a Registered Valuation.
Licensed Agent REAA 2008
ACHIEVING THE PREMIUM PRICE
THE SALE
Process
Which method best suits my property?
1
Auction
2
Price by Negotiation
When more people want to buy the same property - they compete for it. This pushes up the price and ensures you are getting Which method best suits the best possible result. Our job as an agent is to create competition among my property? interested buyers. We will recommend the method we believe will achieve the highest price, however ultimately, you the vendor, have the power to choose the method which you feel most suits you. When selling a property, we have two primary methods of sale choices - Private Treaty or Auction. Buyers usually spend more than they intend therefore we don't want to lose them before they view the home.
3
Some owners increase their advertising price to try avoid underselling however this can hinder enquiries.
4
Overcoming that gap between the advertised price and the likely buyers' price, needs the skill of our agents.
5
If you price the property too high and we casn miss our potential buyers.
Set Date of Sale
Set Price Tender
Licensed Agent REAA 2008
1. AUCTION Time frame introduces urgency and focuses purchaser attention Allows open competition to maximise the selling price Vendor controls the terms and conditions of sale including the settlement date Sale is cash unconditional and buyers trust the process Competition is open and transparent A second phase can commence after Auction with a price and will attract conditional buyers Three chances to sell, before, at or after
2. PRICE BY NEGOTIATION Removes the risk of under or over pricing Purchasers’ can submit an offer at any time Allows maximization of purchaser interest and sale price Overcomes purchasers’ reluctance to respond to an auction/tender deadline There is no set sale date or time frame around this Tends to drag on with no deadline
3. SET DATE OF SALE Requires the parties to register their interest within a specified period of time (same process as an Auction) The purchaser can make an offer conditional or otherwise Creates competition similar to a multi offer where more than one offer is received Can be sold prior to the Set Sale Date (unlike a tender)
4. SET PRICE Can focus all initial attention on price and can bring a lot of buyers Negotiations tend to be in a downward direction If the property is under priced it will sell quickly May prevent a premium price being realised There is no set sale date or time frame around this
5. TENDER The Tender details are undisclosed and absolutely confidential Close off deadline creates urgency and competitiveness Allows the Vendor to deal with the preferred party, should they wish to do so Offers may include conditions or trades as part of the purchase price Purchasers may dislike this method of sale as it lacks transparency Suits properties that require ‘in depth’ investigation and due diligence or where a third party representative is acting on behalf of the client
Licensed Agent REAA 2008
MARKETING CALENDAR MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
Best Photos collated & sent to be approved
Any print advertising sent to be approved
Title/LIM report received & reviewed
MONDAY Staging + Photos this week
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
All advertising booked
Live on all web portals + Caravan
Sign erected
Email sent to buyers
Flyers distributed
OPEN HOME
OPEN HOME
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
Open home follow up calls
Weekly report received
OPEN HOME
OPEN HOME
MONDAY
TUESDAY
SATURDAY
SUNDAY
Open home follow up calls
Weekly report received
OPEN HOME
OPEN HOME
MONDAY
TUESDAY
SATURDAY
SUNDAY
Open home follow up calls
Final report received
Follow up interested parties
WEDNESDAY
THURSDAY
FRIDAY
Follow up interested parties
WEDNESDAY
THURSDAY
Reserve set with auctioneer
In-rooms Auction or Deadline Sale
FRIDAY
On-site Auction
Licensed Agent REAA 2008
OUR POINT OF ferene
Dif
Why you should entrust Matt & Maggie with your sale
Two multi cultural agents
Our creative digital marketing
Wealth of experience
We simply care more
Licensed Agent REAA 2008
REACHING THE CHINESE arket We don’t want to leave a stone unturned!
M
HOUGARDEN The older Chinese age group are not confident or prefer reading in Chinese rather than English, so their site of choice is usually Hougarden. NZ based real estate websites are not accessible in China so its important to have a website such as Hougarden that promotes NZ properties in China. We recommend a $99 package which gives a four-week feature. Includes a translation into mandarin (free version is not translated). Also includes a link that is easily shared on WeChat.
WECHAT You can think of WeChat as “Chinese Facebook”. It’s a social media platform in Chinese. We have our own WeChat business page similar to Facebook Business. It’s a highly effective way to promote to the Chinese market. It is expensive to run but we feel it's an integral part of reaching the Chinese market and a real point of difference we can offer our vendors.
MAGGIE GAO We understand having a Chinese agent on your listing is important, giving the buyers the opportunity to purchase a property using their native language and feel confident about their decision. Licensed Agent REAA 2008
PROFESSIONALFees Our team prides itself on our service. With that, we have a service guaranteed fee which only charges our clients once we deliver a result that works for you. This means there is no upfront professional fee to us and we will work tirelessly to ensure that you are happy before, during and after the sale of your property. Our success based professional fee is earned when we deliver an outcome you are happy to accept. No sale, no fee. Admin Fee $500 4% on first $300,000 ($12,000) 2.5% on the balance Plus GST At a sale price of $1,250,000 our standard fee would be $41,687.5(inc GST)
g n i t e k r OUR Ma
Separate from the selling fees, is the cost ofus marketing your property. What you can expect from as a minimum Your marketing plan needs to be appropriate to your seller situationand the current market dynamics to ensure you are maximising every dollar spent and getting a return on your investment. LOWER-PRICED SALES CONSULTANT
BEST VALUE SALES CONSULTANT
$2,000,000
$2,200,000
Commission Payable
$40,000
$66,000
Marketing
$5,000
$10,000
$1,955,000
$2,124,000
Sale Price Achieved
Net Profit to Seller
Licensed Agent REAA 2008
PROFESSIONAL
Photography
First impressions are everything and most first experiences of homes are seeing a photo of the property. We want to put your best foot forward and capture your property from the best angles, in the best light and in a way that appeals to buyers emotions.
DAYLIGHT PHOTOGRAPHY
TWILIGHT PHOTOGRAPHY
PROPERTY Videos Professional property videos create a more compelling online viewing experience, statistically enhance buyer enquiries and allows your property to stand out amongst other homes currently on the market.
WHY VIDEO?
1.2K% MORE SOCIAL INTERACTIONS
403% MORE
INTERACTIONS
80% INCREASED
CONVERSIONS
174% MORE LIKELY
TO PURCHASE
Licensed Agent REAA 2008
EXPOSURE We make sure your property is seen everywhere!
MARKETINGBronze Strong digital focus
DESCRIPTION
WITH HARCOURTS COOPER & CO
Title Ordered including review of title & LIM before marketing commencement
Complimentary
Property listed on Harcourts, Realestate.co.nz, Oneroof, Hougarden & our personal website
Complimentary
Large Prominent Signboard (1600 x 900) + Flag Holder
$231.25
LIM Report (10 working days)
$310.00
Trademe Base Listing + Standard package on all RE platforms
$99.00
Homes.co.nz Feature Listing
$79.00
Full Photography including aerials, floor plan & professional copywriting
$535.25
Expert Auctioneer - Choice of 6 (All of them known for not letting buyers go home with change in their pockets!)
$805.00
TOTAL (excluding Auctioneer)
$1,254.50
TOTAL (including auctioneer)
$2,059.50
Prices are subject to change*. *Marketing to be paid prior to commencement of campaign. **Auction fee is non refundable once booked.
MARKETING Strong digital focus
r e v l i S
DESCRIPTION
WITH HARCOURTS COOPER & CO
Title Ordered including review of title & LIM before marketing commencement
Complimentary
Property listed on Harcourts, Realestate.co.nz, Oneroof, Hougarden & our personal website
Complimentary
Large Prominent Signboard (1600 x 900) + Flag Holder
$231.25
LIM Report (10 working days)
$310.00
Trademe Base + Feature Listing + Standard package on all RE platforms
$448.00
Homes.co.nz Feature Listing
$79.00
Premium Social Media Ads (Facebook & Instagram with 15,000 approx reach, 28 days)
$500.00
Full Photography including, Aerials, Floor Plan, Dusk Shoot & Video with Motion tracking & Animation + Professional Copywriting
$1,085.25
Expert Auctioneer - Choice of 6 (All of them known for not letting buyers go home with change in their pockets!)
$805.00
TOTAL (excluding Auctioneer)
$2,653.50
TOTAL (including auctioneer)
$3,458.50
Prices are subject to change*. *Marketing to be paid prior to commencement of campaign. **Auction fee is non refundable once booked.
MARKETING Gold Strong digital focus
DESCRIPTION
WITH HARCOURTS COOPER & CO
Title Ordered including review of title & LIM before marketing commencement
Complimentary
Property listed on Harcourts, Realestate.co.nz, Oneroof, Hougarden & our personal website
Complimentary
Large Prominent Signboard (1600 x 900) + Flag Holder
$231.25
LIM Report (10 working days)
$310.00
Custom Property Booklet x50
$302.00
Half Page Property Press x2
$800.00
Trademe Base + Gold Package + Standard package on all RE platforms
$1,298.00
Homes.co.nz Feature Listing
$79.00
Premium Social Media Ads x2 (Facebook & Instagram with 30,000 approx reach, 28 days) + Google & Youtube ads
$2,000.00
Full Photography, Aerials, Floor Plan, Dusk Shoot & Directed Video (full day shoot) with Motion tracking & Animation + Professional Copywriting)
$1,685.25
Expert Auctioneer - Choice of 6 (All of them known for not letting buyers go home with change in their pockets!)
$805.00
TOTAL (excluding Auctioneer)
$6,705.50
TOTAL (including auctioneer)
$7,510.50
Prices are subject to change*. *Marketing to be paid prior to commencement of campaign. **Auction fee is non refundable once booked.
ABOUT
Us
MATT & MAGGIE Sales & Marketing Specialists Introducing a dynamic duo which embodies customer service as its priority and equates to outstanding outcomes for their customers. Team Matt Corin & Maggie Gao bring their years of combined property experience together to provide a multi-cultural and multiple areas of expertise to the sunny North Shore beach suburbs. Maggie understands the complexities and has a proven track record of marketing and selling multi-use residential apartments and townhouses. She is a clear communicator in English, Cantonese and Mandarin and a resident of the area since 2002. Maggie brings a lot of fun to the team with her wonderful sense of humour and passion for interior design helping clients prepare their homes for sale giving them the best opportunity to sell for the best possible price. Matt on the other hand with his proactive approach is a versatile and enthusiastic operator. His cool calm reliable demeanour puts all parties at ease, and you know you have put your largest asset in the right hands. Matt has a reputation for being hard working, loyal, service focused and wont give up until the sold sticker is up. Matt & Maggie have a unique ability to weave multicultural physical print marketing together with digital marketing strategies giving this team an extremely desirable point of difference in a competitive market when only the best will do. They have positioned themselves to capture the widest market possible and bring their sellers the best pool of buyers to ensure an outstanding outcome every time. This team leaves no stone unturned. Licensed Agent REAA 2008
MAGGIE & MATT'S RECENT s
Sale
Licensed Agent REAA 2008
MAGGIE & MATT'S RECENT s
Sale
Licensed Agent REAA 2008
OUR
s l a i n o Testim We are delighted that we placed the selling of our home in the hands of Matt and Maggie. The marketing of our home was outstanding with a very creative approach to reach as many buyers as possible by standing out from the rest. The result was a lot of interest and good numbers at open homes. Their communication from start to finish was second to none, keeping us informed every step of the way. This made us feel very much part of the process and confident to accept a pre auction offer. We unhesitatingly recommend Matt and Maggie. Their passion and knowledge of the local area is invaluable, coupled with their hardworking, professional and engaging manner.
Matt and Maggie sold our house. They did an amazing job and I would highly recommend them to anyone that is wanting to sell. They have exceptional communication, informing us every step of the way. A professional duo that work well together and make a powerhouse team. I will most definitely use them again in the future. Thank you both again on the great result! DARREN & DE'ARNE
JOY & RAY
We are so glad we listed with Matt and Maggie! We were carefully guided through the whole process of selling our home. Right from the advice prior to listing through until Auction day we always felt supported. Their whole team did an amazing job with our campaign. Our Open Homes were always busy and on Auction day we had multiple bidders which is no easy feat in the current market! We always received frequent and relevant communication. And we were absolutely delighted with the end result. We highly recommend Matt & Maggie to anyone who wants a genuine, honest, hardworking, knowledgeable team to sell their home.
We were recommended Matt & Maggie by friends. From our first initial meeting to the sale of our property they gave us nothing but 100% all the way through the process. Selling in Covid level 3 was not an easy task for them as no open homes only individual viewings, our property was sold only 18 days after going on the market. Selling with Matt and Maggie gave us zero stress, they kept us updated on how viewings had gone and gave honest feedback that they had received whether this was positive or negative. We would have no hesitation in recommending them to anyone whether you were buying or selling.
LITESHA
JANE & SIMON
Matt & Maggie were extremely professional, all the way through our house sale they kept us up to date and informed us so we felt completely apart of the process. The end was result was fantastic with a generous Pre auction offer and then the house selling for a much higher price than we expected. We highly recommend them as agents.
Matt and Maggie were a dream to work with when selling property. Always open with communication, and shared sound guidance for us to make the best decisions for our sale. Having a team rather than an individual was great as between Maggie and Matt, they had the market and customer base covered. Highly recommended. LEIGH & ALI
LISA & SIMON
Licensed Agent REAA 2008
PRESENTING YOUR HOME FOR THE BEST RESULT SPRING CLEAN Do a thorough clean from the inside, out including walls, windows, skirting boards and every nook and cranny.
DE-CLUTTER Your buyer needs to imagine living in the property. Ridding clutter visibly increases the room size and better showcases the space.
FAULTLESS Buyers notice everything. Fix anything that doesn’t work, including doors, windows , light bulbs and taps.
CREATE ATMOSPHERE Pay attention to the temperature and make prospective buyers feel comfortable.
NEUTRAL ENVIRONMENT Decoration tastes are highly personal and we recommend taking a safe, neutral approach to styling.
Licensed Agent REAA 2008
OUR Guarantee This is a personal Disclosure Statement and Guarantee created and provided by us, Matt Corin & Maggie Gao as a Real Estate Agents for Harcourts Milford, solely for informative purposes and to benefit and protect you, the owner of your home, land and or investments.
Name of Agent: Matt Corin & Maggie Gao Name of Firm: Harcourts Milford Remuneration In the normal course of business, we receive a commission from the total sale price of your home.
Conflict of Interest At all times, we operate in the best interest of our clients, operating without conflicts of interest and with Objectivity.
Privacy Act All discussions and information shared with us are subject to the Privacy Act 1993.
Other Matter Requiring Clarification / Recommendation Recommendations of other companies - if any discussions of Brokers, Solicitors, Builders or any other third party should take place we strongly recommend that you obtain a second opinion from another professional in the field.
Personal Disclosure We hereby certify that in the preceding eight (8) years, We have not been: • The subject of a successful claim (for dishonesty, negligence or misinterpretation) under any professional indemnity insurance policy held by me or on behalf of me. • Convicted of an offence of dishonesty or any relevant offence under any Act or law in New Zealand, nor been a director of a company so convicted. Adjudicated bankrupt, nor are an undischarged bankrupt, nor have had a bankruptcy discharged. • Prohibited by law from taking part in the management of a company. Nor are there any proceedings currently being taken against us, (or any company of which I am a director) under any of the above (a-d) or with respect to my accredited membership of the Real Estate Institute of New Zealand.
Conjunctionals From day one, we agree to work in with any other agent who may have a buyer for your property. We will not restrict anyone from bringing a buyer along, which will ultimately get you a better price for your home
Date:
_____________________________________
Signed:
_____________________________________
Licensed Agent REAA 2008
WHEN TOStart We hope you have been to get some really good value after meeting with us. Let's talk about your next steps and run through what we've covered.
The recent sales and how they relate to the value of your property
Methods of sale and what strategy will suit the home best
What marketing would be best to make your property stand out in the crowd
Covered the companies fee and our personal guarantee to you
Our point of difference and what we can do for you!
Ready to go? Let's get an agency agreement signed, giving us authority to start working for you Get photography and any staging booked in
Order a title and LIM report and complete a review before we go to market
Licensed Agent REAA 2008
k n a h TYOU Thank you for giving us the opportunity to present our vision for how to best sell your property. A property like yours deserves the best. The best agent. The best marketing. The best buyer. When these elements align, we can get you the best price.
Let’s get it sold for you.
Licensed Agent REAA 2008