POST COVID IMPACT AND WAY FORWARD

POST COVID IMPACT AND WAY FORWARD

By Continuum Software Solutions Inc

Overview ▪ While we are battling with Covid19 and eventually accepting it as a part of our lives for some time, there are two key indicators which we foresee as the way forward – collaboration, adaption.

▪ It is an excellent opportunity to connect with your audience and understand what best you can do to help them.

Marketing â–Ş Digital transformation has taken a great pick to support the COVID battle, be it through a mobile app, website or social media. â–Ş While being conservative about digital marketing budget looks like the best choice. It is equally important to reach and engage with the target audience.

â–Ş There has to be a balanced act between making impactful engagement and maintaining a balanced financial budget.

Few things that could be a good start Have a heart with empathy and listen to concern areas

Have grace and let it flow

Giving and sharing

Have a heart with empathy and listen to concern areas ▪ There is a lot of consumer behaviour change. There are different brands that consumer has bought in lockdown. Still, it supports a lot of business to reach out to more audience and try their products.

▪ Consumers are also trying new products, with 36% planning to continue using new brands they've tried after COVID-19.

▪ Digital marketing is not just technology; it is the psychology of customer behaviour that is a necessary ingredient.

Giving and sharing â–Ş Collaboration brings in a lot of fresh air in the system. It is essential in these times to have a positive engagement. â–Ş You have to give enough that brings value for the brand. It brings a shift in behaviour patterns of customers. â–Ş Things like thanking employee, appreciating frontlines, it talks much about a company and brand.

Have grace and let it flow ▪ There will be a transition from old operational strategy to new which will consider the evolving realities. There will be a change in the echo system and buying patterns.

▪ The way forward is to accept the uncertainties and accept and acknowledge the fear but don't let the situation rule your mind. Look at positive ways to reach out with all your heart.

▪ If you think you want to reach out to your audience through digital Marketing let us know a convenient time to have a discovery conversation ?

Contact us

info@continuumsoft.ca www.continuumsoft.ca +1 (437) 887-1014