Content Marketing - Benefits & Perks

CONTENT MARKETING BENEFITS & PERKS Continuum Software Solutions

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What is Content Marketing? ❑ Content marketing is a strategic inbound marketing approach focused on creating and channelizing relevant, valuable, and consistent content to attract and retain a target audience.

Objectives of Content Marketing? ❑ ❑ ❑ ❑

Engage Inform Help and bring value for your readers.

Tactful content marketing can help you increase the number of leads and conversions you get.

Why Content Marketing? ❑ Content marketing provides the answer to your audience’s questions. It is a long-term investment. By creating content marketing and sharing meaningful content with your customer, you can get the following results:

#1. Higher traffic and conversion rates: ❑ According to research, inbound leads, aka online marketing, have a conversion rate of 14.6%, while it is only 1.7% for outbound leads.

Backlinks in research articles can drive an audience to your website, which in turn can result in more clicks on your product pages.

Why Content Marketing? #2. Build loyal customers:

Why Content Marketing? #3. Cost-Effective: ❑ Online marketing helps avoid miscellaneous advertising costs like print ads, agency costs, flyers, brochures, etc. With everything just a click away, your resources are better utilized in creating quality content. #4. Better Lead Generation: ❑ Relevant content is the first step for longer sales cycles. A longer sales cycle can guarantee customer engagement and their eventual move down the sales funnel.

Why Content Marketing? #5. Less Bothersome Than Regular Advertising:

Why Content Marketing?

To leverage the benefits of content marketing, you need to have a content strategy in place. For this, you could follow the steps below: ❑

take an audit of your current content

❑

figure out what works for your business

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info@continuumsoft.ca www.continuumsoft.ca Inquiry_continuum +1 (437) 887-1014

+1 (437) 887-1014