Dollars and Sense Web Report

overview

career MONEY & travel

traveller profile

TRAVEL TRENDS GLOBAL

ABOUT CONTIKI

APPENDIX

As the world’s leading travel company for 18 to 35 year olds, Contiki has long been investing in the youth market, commissioning a series of annual research reports that delve deep into young Australians’ needs and wants.

Last year’s report, The Skilled Set, revealed a trend towards young Australians collecting job skills while jetsetting. So, with travel turning young Australians into headhunted hot property, this year we decided to delve into what they are doing with all their hard earned coin in our fourth annual report: Dollars & Sense.

Cash registers all over the nation are ringing to the tune of these travellers taking off around the globe and they’re definitely digging deep, with the average young Aussie depositing almost 10 per cent of their pay packets to the cause.

To raise the dollars for their dreams, young Aussies are using a number of different methods to bring home the bacon for their piggy banks including laying off life’s little luxuries, working extra hours in existing employment, borrowing from a bank (for some, the Bank of Mum and Dad), taking a second job or making money from selling their material possessions.

At Contiki, we understand today’s youth are trading asset appreciation in for world appreciation.

Our tours offer the perfect mix of sightseeing, free time, culture, fun and adventure, ensuring 18 to 35s get the best exchange rate on their life experiences, whatever their bank balance.

Nicole Moy

APPENDIX

For a full account of the figures, read on...

ABOUT CONTIKI

So, is it a case of save hard then pay hard? Well it seems that while away, there are some things that make young Aussies pinch their pennies, while on other aspects they’ll happily splash their cash. Proving that they will gladly give up their money for memories, top of their spending lists is seeing the sights followed by tucking into local cuisine and experiences (from rocking out at festivals to seeing a city by bicycle).

GLOBAL TRENDS

What we discovered was an incredibly savings savvy era of 18 to 35s; a generation who have learnt that while dollars can depreciate, the value of a vacation is priceless. Forget big houses, fast cars and flashy gadgets, travel is their number one aspiration, and is turning young Aussies into amateur accountants: scrimping, saving and doing whatever it takes to get them to the tarmac.

traveller profile

Our first report revealed the emergence of the iTraveller; clued-in explorers seeking out authentic experiences rather than simply sightseeing. Next up was Shades of Green, where we closely followed their carbon-conscious footsteps.

MONEY & travel

There’s no doubt about it. Money talks… but are young Australians listening? Or do they have their ears cocked to the cool island breeze of Greece, the highlife and high fashion of France or the rustlings of the rice paddies in South East Asia? Forget the material world, today’s young Aussies are living in a world where money isn’t the root of all evil, it’s just a means to travel.

overview

introduction

overview

how they save 14 what they spend 16 how they budget 18 what they spend on 20 gender comparison 22 what does it all mean 24

where have they been 36 where they want to go: europe 38 where they want to go: asia 40 where they want to go: nz 42 where they want to go: usa 44

5. about contiki

ABOUT CONTIKI

3. traveller profile 4. global trends

types of travel 28 frequency/style of travel 30 what’s important to travellers 32

GLOBAL TRENDS

2. money & travel

traveller profile

1. overview

executive summary 07 research methodology 08 research snapshot 09 young australian snapshot 11

MONEY & travel

contents

past, present and the road ahead 48 contiki timeline 50

APPENDIX

6.theappendix questions we asked 54

overview

traveller profile GLOBAL TRENDS

ABOUT CONTIKI

overview

APPENDIX

5 a snapshot of the results

MONEY & travel

v o e e vriW

executive summary

The research revealed that how they manage their money is as important as the means it took to raise it. When allocating their funds to travel, over half of young travellers (56%) prefer to pay for as much as possible before they’ve packed while the minority (9%) prefer to put off most payments until they’ve departed. This leaves 35% who opt to pay for a little now and a little later.

The research also looks at how often they’re going overseas, the style of sojourns they’re taking, plus where they’ve been and where they’re headed next.

overview

7

APPENDIX

As the market leader in youth travel, Contiki has its finger firmly on the pulse of young Australians’ wants, needs, desires and dreams. Dollars & Sense, the fourth in Contiki’s annual research series, provides the most comprehensive guide to today’s 18 to 35 year old globetrotters.

ABOUT CONTIKI

Also up for financial analysis is the budgeting tools and tactics they are employing whilst exploring, ranging from whether they prefer to spend wisely to maximise their experiences (77%), travel around on a very tight budget (6%) or spend freely and worry about it when home (17%).

GLOBAL TRENDS

The key revelation from this research, Dollars & Sense, is that almost all young Aussies are adopting at least one savings strategy to get them where they want to go, including saving gradually without giving up any luxuries (47%), scrimping on luxuries (45%), working extra hours in an existing job (39%) or selling their possessions to raise the cash (16%), to name just a few.

traveller profile

Overall, 2.7 million young Australians are intending to head abroad in the next three to four years, with three in five (1.6 million) actively putting aside their pennies for it. At Contiki, we understand the hard yards young Australians are putting in to make their travel dreams a reality and so, we’ve conducted an in-depth study into the savings, spending and budgeting habits of over 500 young Australians in relation to travel.

MONEY & travel

They’ve grown up being bombarded with the message that they can want, and have, it all, so it’s no surprise Aussies aged 18 to 35 have aspiration lists as long as their arm. From hot property to hot wheels, and travel tickets to big ticket items, they’ve got their sights set. And when it comes to travel, their savings are set too.

research methodology This research was commissioned by Contiki Holidays and conducted by Lonergan Research.

The study comprised of 543 respondents aged 18 to 34 years who have aspirations for travel in the next three to four years. Participants were either single or double income adults with no kids.

The survey was conducted online through a permission based panel. The sample was stratified by age, sex and area and, following the completion of field work, was weighted by age, sex and area to reflect the latest ABS (Australian Bureau of Statistics) population estimates.

research snapshot 2.3 million young Australians are looking to stay close to home and explore domestically in the next three to four years, with 33% (770,000) putting aside savings for it Young Aussies have previously forged their travel funds by using a number of different savings approaches including: saving gradually without giving up any luxuries (47%), scrimping on luxuries to save (45%), dipping into existing savings (45%), working extra hours in an existing job (39%), taking on a second job (16%) or moving back in with their parents (10%) On average, Australians aged 18 to 35 spent $4,439 per person on travel in the last 12 months Over the next year, young Aussies estimate their annual personal travel expenditure will grow to around $4,950 When it comes to payment plans for travel, 56% prefer to pay for as much as possible prior to departure, 9% prefer to put a hold on paying anything until arrival and 35% opt to mix and match the two What’s inside their wallets while away? Most 18 to 35s use cash (31%) as their main method of carrying money followed by credit cards (29%) or debit cards (23%)

While away, young Australians would rather spend their money on seeing the sights (93%) followed by sampling local fare (86%), enjoying local experiences (84%) and quality accommodation (78%)

Half of young Aussies have been to Asia in the past three to four years (51%), followed by Europe (30%), the Pacific (26%) and the Americas (20%)

overview

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APPENDIX

The majority of young Australians are opting for an element of tailor-made in their holidays (65%), including 14% who prefer completely tailor-made and 51% who prefer a combination of escorted and independent.

Conversely, 32% prefer a completely independent-style holiday

ABOUT CONTIKI

What’s inspiring Aussies to go international? 81% go for good value, 64% hit the airways for discounted airfares and the Aussie dollar drives departure desires for 49%

GLOBAL TRENDS

•

Of the 2.7 million young Aussies hoping to head abroad in the next three to four years, 58% (1.6 million) are saving for it

traveller profile

• • • • • • •

Overseas and domestic travel are the top two aspirations for Australians aged 18 to 35

MONEY & travel

• • • •

young australian snapshot •

• •

Are they earning a crust, crumb or the whole slice? 5% earn over $100K, 11% earn between $70 and 100K, 25% earn between $50 and 70K, 33% earn between $20 and 50K and 13% currently earn under $20K personal income per year Young Aussie men make more moolah than females; 29% of boys boast earnings over $60K compared to 22% of females More girls are getting educated with 80% of females aged 18 to 35 having completed, or completing tertiary education compared to 74% of males Proving Aussies aged 18 to 35 can make the grade, 54% are university educated (or are currently at uni), 23% attend | ed TAFE or a technical college, 18% completed year 12 and only 4% didn’t finish school

GLOBAL TRENDS

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Working nine to five? Not for all young Aussies. 70% are working hard yards in full-time employment, 19% are pitching in part-time and 11% aren’t currently working

traveller profile

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Talk about frequent flyers! Australians aged 18 to 35 have visited an average of 3.6 countries in the past three to four years

MONEY & travel

•

ABOUT CONTIKI

11

APPENDIX

overview

traveller profile GLOBAL TRENDS

ABOUT CONTIKI

& travel

APPENDIX

13 how they spend, save & budget

MONEY & travel

n M o ey money

funding facts how they save Between being brought up in an era of excess, and living in the deals ‘n’ discounts of the economic downturn, young Australians aged 18 to 35 have certainly been exposed to life’s little catalogue of dreams.

money &

travel 47per cent

But forget about mortgages, wheels and widescreens. The material worth of these so-called status symbols don’t weigh up against the priceless pursuit of travelling; both internationally and here at home.

Overseas escapes (for 90%) and domestic adventures (for 78%) are piquing the priorities lists for those aged 18 to 35, coming in as the top two aspirations ahead of purchasing property (66%), buying a car (55%) or a big ticket item (also 55%).

saved for travel without giving up luxuries

However, contrary to popular belief, the best things in life don’t come for free, and so of the 2.7 million young Australians intending to travel overseas in the next three to four years, 1.6 million are saving up and making direct deposits into their dreams.

ABOUT CONTIKI APPENDIX

Proving they’ll put in the hard yards for their holidays, more than a third (39%) of young Australians have clocked in overtime hours with their existing employer, and more than half of these (61%) would do so again. Those with bigger dollar

Lose the lifestyle to save? No way!

Whether full-time, part-time or those not working, 47% of young Aussies have saved gradually

Whatever the methods to achieve their goals, Australians aged 18 to 35 are proving they are proactive about their travel pursuits and are using all of their sense to drum up those dollars.

GLOBAL TRENDS

Contrary to popular belief, the best things in life don’t come for free, and so of the 2.7 million young Australians intending to travel overseas in the next three to four years, 1.6 million are saving for it

Those without jobs proved they can still be professional savers. Over a quarter (26%) of non-workers have sold possessions to pull together the travel funds, while almost half (43%) have dipped into savings they already had stashed.

without giving up luxuries (like gig tickets or a killer pair of heels) to pay for travel and almost the same amount (44%) will continue living large and saving slow before their next trip. On the flip side, 10% have made the ultimate social life sacrifice for their savings by moving back in with the oldies. traveller profile

As for the 2.3 million who want to delve deeper into our Land Down Under, 770,000 are saving their shrapnel for their backyard blitzes.

signs in their sights have opted to trade in their sub-standard salaries for jobs with greater pay (11%) to fund their travel.

breaking the bank what they spend The penny has definitely dropped. Australians aged 18 to 35 have realised that money doesn’t make the world go round, it just gets them around the world. But when it comes to cashing in, how much exactly are young Aussies exchanging for these life experiences.

money &

travel $4950

is the estimated amount 18 to 35s will spend on travel over the next 12 months

Totting up their travels over the last 12 months, this generation estimated they had shelled out an average of $4,439 per person from their savings. While this figure varies from the big hitters earning in excess of $70K a year (spending $6,526 per person on average) to the lower income bracket of those earning less than $40K (whose adventures averaged $3,044 per person), the average expenditure and earnings for these travellers nationally show travel accounts for over 10% of young Aussies’ after-tax income. Obviously happy with their ROI, 18 to 35s are

planning to up their investment to $4,950 per person in the next year, an estimated expenditure increase of 12%.

So when it’s time to make their travel transactions, which payment plans do they prefer? A pre-paid lump sum, or a pay-as-you-go getaway?

35% 9%

56%

Pay as much as possible before leaving Pay as little as possible before leaving

ABOUT CONTIKI

Combination of the two

money & travel

17

APPENDIX

On the other hand, over a third (35%) of 18 to 35s prefer to consolidate their payment options;

GLOBAL TRENDS

The number one way young Aussies allocate their funds for travel is to pay for as much as possible before leaving the country (56%). For this money-wise majority, dishing out the dosh before departure on essential holiday elements such as getting from A to B and all the beds in between, saves more moolah for on-the-road incidentals (like that must-have designer item).

For a smaller slice of the 18 to 35 year old pie (9%), they’re putting their travel costs on IOU, preferring to pay for as little as possible before departure and only dipping into their nest eggs once they’ve flown the coop.

Will that be paper or plastic? Once overseas, the main means 18 to 35s are using for transactions is cash (31%), credit cards (29%) or debits cards (23%). The bank cards proved to be more of a back-up, with cash revealed to be the main method of carrying money for 84%. As for travellers cheques and cash passports, these only proved popular forms of carrying coin with the minority (4% and 8% respectively).

traveller profile

Obviously happy with their ROI, 18 to 35s are planning to up their investment on travel in the next year, an estimated increase of 12%

putting a cash advance on some aspects before departure (from getting around to getting rooms) and holding the dollars on dayto-day decisions (pizza bar or restaurant for lunch?) until they arrive.

being accountable how they budget Talk about GF-C you later! Despite the hype generated by the global economic melt down in 2009, travel remained high on the agenda for Australians aged between 18 and 35. The dollar had declined, desire had not. Deals and discounts were in, so young Aussies were out and off overseas.

money &

travel

77per cent

prefer to spend wisely to maximise experiences while on holiday

Good value has continued to prove itself highly valuable, coming in as the number one motivating factor tempting 18 to 35s to equate travel talk into action. Getting the most of their money has tempted four in five (81%) young Australians to take a holiday which includes discounted airfares (64%) and a strong Aussie dollar (49%). Too good to be missed deals on packages or tours has motivated 44% of the generation to get away while a lucky 38% of cashed up youth have been inspired to travel without considering costs at all.

put aside money for experiences or shopping

59% 40%

research & plan how much they will need

36%

keep a tab of total expenditure

55%

implement a daily budget

prepay some expenses

money & travel

19

APPENDIX

Whichever their payment personality however, almost all young Aussies try to keep their

57%

ABOUT CONTIKI

On the opposite side of the coin, 17% follow a ‘spend now, pay later’ mentality, buying what they wish while away, and dealing with the debt when they return home.

experiences or shopping (57%) and prepaying some expenses before leaving to be free to spend on little things (55%). A further 40% are keeping a tab, recording their running total of expenditure and the cash they have left to splash, and 36% are sticking to a daily budget.

GLOBAL TRENDS

91% of young Aussies who have ventured overseas use budgeting tools to help them manage their money

holiday cash flow under control while away. 91% of young Aussies who have ventured overseas use budgeting tools to help them manage their money, ranging from researching how much money will be needed in advance and planning for it (59%), having extra money set aside to spend on special

traveller profile

Once away, are they more likely to blow their budgets or attempt to see the world on a shoestring?

Exercising a healthy attitude towards spending overseas, three in four 18 to 35s (77%) are flexing their money management skills, preferring to spend wisely to maximise the experiences they have on holiday. Another 6% prefer to keep those purse strings tied tight, travelling on a strict budget and only parting with their pennies when they absolutely have to.

invested interests what they spend on For most young Australians, a holiday is worth so much more than price tags and possessions. It’s about the experiences, not expenses, the invaluable friendships and material for the memory bank. So to get the most appreciation out of their overseas asset, on what do they stave off spending and what will they gladly donate their dollars to?

money &

travel 93per cent

feel sightseeing is the most important travel expenditure

Seeing the sights topped the shopping lists of these holiday-aholics with almost all (93%) tipping sightseeing as the most important part of a break to spend their bucks on. 86% would dip into their finances to sample local foods; experiences weren’t considered too exxy for 84% who feel it’s important to invest in these intangibles (from a cooking class to a Class A cruise) and over three quarters (78%) of young Australians see quality accommodation as an asset to their experience, happily shelling out for a nice place to crash out.

On the lower end of the spend, 67% of 18 to 35s feel it’s important to reach into their savings for retail therapy while on holiday; nightlife is not getting as much financial love with just over half (55%) of young Aussies happy to part with their cash to club while souvenirs are only a significant spending item to 45%.

Travellers aged 18 to 35 are less likely to factor in the facilities of the

Sightseeing Souvenirs

93% 45%

Quality accommodation

78%

Sampling local foods

86%

Retail therapy

Experiences

67% ABOUT CONTIKI

Nightlife

GLOBAL TRENDS

55% 84%

money & travel

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APPENDIX

With Contiki, all the important boxes of 18 to 35s’ budgets can be checked off without cashing out. Each itinerary includes the must-have hit list of sightseeing, experiences and sampling local cuisine all packaged into the pre-paid price, so all that’s left to spend is on the little individual items that suit a traveller’s specific tastes.

accommodation as an important aspect (47%). After all, they aren’t overseas to stay inside. They’re busy spending their most important asset - their time - out and about seeing the sights and soaking up the culture.

traveller profile

To get the most appreciation out of their overseas asset, on what do 18 to 35s stave off spending and what will they gladly donate their dollars to?

For those that suggested sufficient money should be set aside for quality accommodation (78%), the most important elements are price (96%), being conveniently located (94%) and the accommodation being a reasonable quality (92%).

gender comparison the spending and saving of males vs females

Females flexed their monetary muscles in 2009, spending more than men on travel ($4,586 vs $4,313)

Girls are more likely than boys to set aside some shekels for special experiences or shopping (65% females vs 50% males)

Boys on a budget; males are more likely than females to spend sparingly while away (7% vs 4%)

25% of girls have taken on another job to save for travel compared to 15% of guys

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APPENDIX

money & travel

ABOUT CONTIKI

Women are also working overtime more than their male counterparts (40% compared to 32%) to save for travel.

GLOBAL TRENDS

Aussie chicks have got the pre-pay perfected with 65% getting costs covered off before hitting the high skies compared to 46% of males

Strong Aussie coin is calling our boys to break, with 54% motivated by the exchange rate compared to 44% of the ladies

traveller profile

62% of ladies are looking ahead, researching and planning for travel costs in advance, versus the less likely lads (57%)

making cents of it what does it all mean?

Money may not be able to buy you love, but Aussies aged 18 to 35 have learnt that it can certainly pave the path to travel.

Whether adventuring overseas, or in their own backyard, travel is their top aspiration, and they’re working hard to save the dollars for these dreams. They do so because travel is now a necessity, a non-negotiable factor of their lives.

money &

travel 86per

Young Aussies are implementing a number of income generators to get to their getaway goals with savings strategies such as losing the luxe items in their life to save gradually (45%), clocking on extra hours at their 9 to 5 grind (39%), auctioning off things they own (16%), borrowing from the bank (9%) or getting a helping hand from the folks (10%).

cent

feel it's important to invest in unique experiences

While these young Australians are promptly cashing in on their earnings, smashing their piggy banks for passport stamps, once o/s their treatment of cash gets

a clean bill of health. The vast majority (77%) are keeping their finances in fine form, preferring to spend wisely and maximise on experiences (not to mention memories), while a smaller amount (6%) are following more frugal methods of money management by only spending where absolutely necessary.

Proving that travel trumps possessions, while overseas, young Australians are most likely to invest in seeing the sights

money & travel

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APPENDIX

To sum up, money matters, but only so 18 to 35s can afford their aspirations. For this reason, the KPIs of their overseas trips

ABOUT CONTIKI

This leaves their wallets wide open to a range of experiential elements

And to ensure that all these important expenditure items are accumulated, most 18 to 35s are counting out their coins with careful precision, with 77% spending wisely to maximise experiences as opposed to the more footloose and fancy (but not debt) free 17% who spend with abandon and worry about the costs on return.

GLOBAL TRENDS

But think money management only comes into play once borders are crossed and customs has been cleared? Think again. This generation’s savings savvy skills see them shop around and browse the bargains before deciding which deal nets them the best value for investment. For over half (56%), this means freeing up their finances for experiential expenses by paying for as much as possible prior to departure.

are assessed by how well their expenses are balanced against experiences and the perceived value received. That means, it doesn't matter if their bank balance is broke, as long as their memory bank is showing a surplus.

traveller profile

Money matters, but only so 18 to 35 year olds can afford their aspirations

on which to flash their cash while away. Proving that travel trumps possessions, while overseas, young Australians are most likely to invest in seeing the sights (93%), sampling local fare (86%), a range of unique experiences (84%) and quality accommodation (78%).

profile traveller

ABOUT CONTIKI APPENDIX

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GLOBAL TRENDS

the inside track on young travellers

traveller profile

profile

shopping around types of travel

traveller

profile

When it comes to young Australians’ aspirations, overseas adventures are ringing loud and clear, however opinions on the best way to get from A to B can be as different as black and white. So which travel style do most young natives select to get them from home to away?

Straight from the catwalk to the tarmac, tailor-made is firmly at the forefront of travel trends, with two in three (65%) 18 to 35 year olds recognising that the cultural insights, spectacular sights and frequent free time offered by these hassle-free holidays is the best way to accumulate their worldly wealth when travelling new terrains.

• 65% of young Aussies are opting for either all or part of their holidays to contain an element of tailor-made • 14% are choosing completely tailor- made holidays, while 51% prefer to combine tailor-made and independent into the one trip • Tailor-made tours have experienced a 19% growth in the last year

With Contiki, flexibility reigns supreme so young Australians can see and do what they really want while away. Whatever their ultimate experience entails, whether it’s backstreet bars, cutting-edge boutiques or underground art galleries, Contiki’s tour managers are on hand to help, with their fingers firmly on the pulse and at the heart of each destination.

ABOUT CONTIKI

traveller profile

29

APPENDIX

Of those opting for at least one aspect of tailor-made, 14% prefer to leave all the planning to the experts, electing entirely escorted itineraries, while a further 51% are seeking to snip, style and tease their travel plans to incorporate a combination of both independent and tailor-made.

Bringing a whole new meaning to co-tour holidays, the tailor-made trend has increased steadily over the past four years, with tailor-made tours tracking 19% growth in the last year alone. Contiki has headed up the evolution of escorted travel, with its unique inclusions, awesome accommodation and unbeatable value all adding to its status of journey style du jour.

fast facts

GLOBAL TRENDS

Tailor-made is firmly at the forefront of travel trends, with two in three (65%) 18 to 35 year olds recognising that these hassle-free holidays are the best way to accumulate their worldly wealth

On the flip side of the coin, 32% favour seeing the world solo, preferring completely independent plans.

swapping savings for stamps frequency and style of travel

traveller

profile

So the savings are sussed and the budgets are balanced‌ where to now? It’s time to take to the skies to see how often Aussies aged 18 to 35 are pinching pennies from their piggybanks to travel.

So which do they prefer – a trip of a lifetime or a lifetime of trips?

Forgoing the footsteps of their folks, traditionally the one big trip types, today’s young Aussies are favouring more frequent holidays and their savings are obviously being set to stretch with almost half (45%) planning on taking a number of overseas adventures in the next three to four years. And, they are well on their way. Over the past three to four years, travel pedometers peaked at an average of 3.6 countries per person.

A further 33% prefer to part with their dosh on a double serving of continents, visiting two or more in a single trip, while the same amount want to get under the skin of a single country, travelling there extensively. A trip that sees a solo city or location is last on the list of options (30%).

• Over the past three to four years, 18 to 35 year old Aussies visited an average of 3.6 countries each • The most common trip type young Aussies aspire to is where they visit multiple countries on one continent (44%) while others prefer to visit two or more continents on a single trip (33%), travel extensively in a single country (33%) or a single city (30%) • In the next three to four years, most 18 to 35s are planning a number of overseas trips (45%) while others are just seeking one short overseas holiday (40%). Others are opting to travel extensively for a number of months (21%)

ABOUT CONTIKI

traveller profile

31

APPENDIX

Taking a look now at how much of the world these wallet-wielding 18 to 35 year olds are seeing while away, do they prefer to cash in on lots of currencies (eg Euros, Dollars and Dong), or are they only interested in one economy’s exchange rate?

Forgoing the footsteps of their folks, traditionally the one big trip types, today’s young Aussies are favouring more frequent holidays and their savings are obviously being set to stretch

fast facts

GLOBAL TRENDS

Amongst other young Australians, 40% are using their savings for one short and sweet overseas holiday, 21% are making their moolah last months on extensive travel and 20% are following the big bang theory with a once only trip-of-alifetime.

The travel plans with the most 18 to 35 year old fans are those that cover more than one country within a single continent (44%).

experiential exchange rates what is important to today’s young travellers

When it comes to heading abroad, young Aussies aged 18 to 35 are making a list, and checking it twice, ensuring all the elements that entail their perfect holiday are included. Taking a peek inside their money belts and reading their receipts reveals that sightseeing is top of their to-dos, with almost all (98%) tipping it as most important.

traveller

profile

• Sightseeing is the most important element of an overseas holiday for 98% of 18 to 35 year olds • Other important elements include experiencing local culture and meeting locals (95%), adventure (92%), visiting festivals (80%) and shopping (78%)

The key to the best trip abroad is clearly balance, and young Australians are doing just that to account for all elements in their budgets; totting up the expenses of these experiential elements and using them to steer their savings.

Once away, they’re putting their money where their mouths are and cashing in on their checklists.

traveller profile

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APPENDIX

Travel answering the call of the wild? This may be true for 92% of young Aussies who see the world to satiate their thirst for adventure

Skype sessions aren’t cutting it for 64% who feel actually visiting friends or relatives is an important must-do, while 58% want to forge new friendships with like-minded travellers while away. From the social scene to social responsibility, 25% of 18 to 35s feel volunteering is an important part of an overseas trip proving generations X and Y are becoming increasingly generous.

fast facts

ABOUT CONTIKI

The key to the best trip abroad is clearly balance, and young Australians are doing just that to account for all elements in their budgets

(whether it’s skiing snow white fields or white water rafting that floats their boat). A further 80% are rocking around the world and picking up tix for their trips, visiting various festivals, while another 78% are just picking up the tab, shopping their way through their sojourns.

GLOBAL TRENDS

But don’t think they’re only uploading images of the icons to their Facebook photo albums.

They are going beyond the sights, and getting deep under the skin of each destination. They’re not just sampling the cuisine, they’re learning how to cook it; they’re going beyond watching traditional dance steps and moving their own feet in time to the beat and bringing locals out of the background and into the forefront of their day to day experiences. 95% of these savvy young travellers identify this type of authentic trip, that is experiencing local culture and meeting the locals, as important.

tren ds global

trends

ABOUT CONTIKI APPENDIX

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GLOBAL TRENDS

following their footprints

passport checks where they have been

global trends

They may have earned the moniker, ‘Generation Have-It-All’, but have 18 to 35s actually done it all? Well, we’ve borrowed their passports and are summing up their stamps to determine the direction their well-heeled footsteps have taken in the last three to four years.

51% AsiA 30% EUROPE 20% the pacific

20% the americas

Over half (51%) of young Australians have had their sat navs set to an Asian-inclination, with the colourful continent coming in as the top dog of destinations. And who can blame them? 2009 saw airfares to Asia hit oh-so-low limits, with new routes released regularly. On arrival, 18 to 35s were met with more choice than you can poke a chopstick at.

17% had a taste of Thailand, 8% ventured into Vietnam and 5% got a dose of Cambodia’s culture.

Deciding to save the travel time spent heading long-haul, 20% just jumped the backyard fence to venture to the Pacific with visits to our wild and woolly New Zealand neighbours the most popular (19%) Pacific option.

The USA was A-OK for 17% of Aussies who travelled there in the last three to four years. This was the top region for all of the Americas, with one in four (20%) Australian adventurers visiting the region. As for ‘Oh Canada’, it’s natural wow-factor claimed 6% of the nation’s young hearts.

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APPENDIX

Australia’s European exchange rate was at an all time high, with three in ten (30%) 18 to 35s jetsetting to the cosmopolitan continent. Mother England beckoned the greatest

Australia’s European exchange rate was at an all time high, with three in ten of the 18 to 35 set jetsetting to the cosmopolitan continent

So is this travel stock set to plummet? Negative. The economic crisis wasn’t enough to call time on travel for young Australians and the aspiration is now higher than ever with 2.7 million intending to head overseas in the next three to four years and 58% (1.6 million) actually saving for it. Talk about buck-ing a trend.

ABOUT CONTIKI

The economic crisis wasn’t enough to call time on travel for young Australians and the aspiration is now higher than ever with 2.7 million intending to head overseas in the next three to four years

amount of Aussies, with 22% going to ‘Mind the Gap’ and drop in on the monarchy, while 17% frog-hopped to France followed by Germany and Italy (both 14%).

europe where they want to go

global trends

Each culture has its own rite of passage and none speak louder for Australia’s youth than that of the European journey. Yep, like moths to an oh-so-fashionable flame, the call of Europe burns brightly for our 18 to 35s. Also burning brightly, or favourably, is the Euro to Aussie Dollar exchange rate, helping fuel the already raging fires of European-dreaming.

No need for changing of the guard, England has held onto its top spot for the fourth year running, with 69% planning to put their pounds into soaking up its history, highstreet shopping and homely pub life. The croissants of France need to be crossed off the lists of 60% of young holiday-makers, which are complimented perfectly by the rich, heady espressos of Italy, also making the top three for 60% of 18 to 35s.

Like moths to an ohso-fashionable flame, the call of Europe burns brightly for our 18 to 35s

Budgets are also incorporating the Eastern Bloc with the Czech Republic, Poland and Slovakia all gathering steam on the Euro trends train.

SCOTLAND 33%

IRELAND NETHERLANDS

69%

39%

33% ENGLAND

51% BELGIUM

GERMANY

FRANCE AUSTRIA

SWITZERLAND 60%

39% 60%

ITALY

SPAIN 45%

37% GREECE

global trends

39

APPENDIX

Switzerland’s hills are certainly alive… with the sound of Australians (39%) heading for a dose of Alpine attitude. Greece is also

There are also some destinations that travel traders may want to keep their eyes on. The stock of Egypt, Russia and Wales are on the rise, as is classical music hub Austria, which is becoming a classic destination in itself.

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Hold onto your lederhosen, departure points are pegged to be filled with young jetsetters headed for Germany (51%), with the staccato of Spain and its sultry flamencos swishing very closely behind (45%).

gaining in popularity, laying out the beach towels for those who want to explore its azure islands and ancient relics (37%). Back in Britain, the Emerald Isle’s popularity (39%) proves there is such thing as the ‘luck of the Irish’ while the bleating bagpipes of Scotland are playing Pied Piper to the march of many young travellers (33%).

asia where they want to go

global trends

As the most popular place on the global block, Asia appreciation has been continuing to climb year on year. Forget pit stops in airports, young travellers see the exotic east as more than just a layover, laying down comprehensive itineraries encompassing a mix of culture, sightseeing and shopping. So exactly which Asian cities have our 18 to 35 year old natives going so stir crazy?

With its vibrant culture, colourful street life and swag full of bargains only a barter away, Thailand’s Bangkok is beckoning the most 18 to 35 year olds (51%). The remaining top three take us further afield to Vietnam, for the contrasting Ho Chi Minh City (still known to some as Saigon) with 39% and the French-influenced Hanoi, with 31% tempted to try what are arguably the best baguettes outside of Paris.

out the top five, as well as the perilous tales of the Khmer Rouge in Phnom Penh (both 21%).

13% would veer their Mekong boat more merrily in Vietnam.

17% are rsvp’ing an invite to meet the villagers in the Hill Tribes and the Golden Triangle in Thailand, while Vietnam’s Halong Bay sounds heavenly to the same amount. Still on the water, the Mekong River in Laos sounds cruisey to 15% while

The cities of Vietnam and Laos round out many of the remaining favourites, with destinations such as Hoi An, Da Nang and Nha Trang being named as other ‘Nam faves, and Vientiane, Luang Prabang and Pakbeng the Laotian picks.

31%

HANOI

VIETNAM 17% HALONG BAY

LAOS

CHIANG MAI 24%

THAILAND

MEKONG RIVER 15%

21% ANGKOR WAT BANGKOK

51%

CAMBODIA

PHNOM PENH 21% MEKONG DELTA

39%

HO CHI MINH CITY

13%

global trends

41

APPENDIX

Back in Thailand, almost a quarter (24%) are drawn to the laid back lifestyle of Chang Mai, with its hilltop temples and moonlit night markets.

From moonlight to sunrise, the aweinspiring Angkor Wat in Cambodia (best viewed at daybreak) rounds

BURMA THE HILL TRIBES & 17% THE GOLDEN TRIANGLE

ABOUT CONTIKI

Young travellers see the exotic east as more than just a layover, laying down comprehensive itineraries encompassing a mix of culture, sightseeing and shopping

new zealand where they want to go

global trends

As the jingle goes, everybody needs good neighbours, and Australians aged 18 to 35 have hit the jackpot with nearby New Zealand. Think sparkling glaciers, mountainous ranges and untouched wilderness. But while its natural wonders have gained it fame on a global scale, it turns out the nation’s cities have the biggest pulling power for young Aussies planning a trip across the Tasman.

The happening hub of Auckland is top of the hot spots, with 72% planning to check out the City of Sails. Forget travelling on a wing and a prayer, celestial maps are being marked towards the City of Churches itself, Christchurch (61%) while others are planning to dig their boots into Wellington (56%).

Queenstown is calling over half (55%) of Aussies, from adventure junkies seeking their next rush with the region’s range of adrenalininducing activities (bungee jumping, white water rafting or paragliding, anyone?) to more laid-back explorers, who simply want to enjoy the scenery.

35% BAY OF ISLANDS

AUCKLAND

72%

37% ROTORUA TAUPO 18%

56%

FRANZJOSEF/FOX GLACIER 19%

61%

WELLINGTON

CHRISTCHURCH

MILFORD SOUND 26% 55%

QUEENSTOWN

TE ANAU 13%

global trends

43

APPENDIX

Becoming hotter than its renowned hot springs, 37% are looking to dip their toes into Rotorua, while 35% are seeking to set sail on wider waters around the Bay of Islands.

If the heat was turned up anymore on Franz Josef and Fox Glaciers, they’d be close to melting point, tempting 19% of young adventurers and proving tradition never goes out of style, the historical Taupo and Te Anau are also firm favourites (18% and 13% respectively).

ABOUT CONTIKI

Everybody needs good neighbours, and Australians aged 18 to 35 have hit the jackpot with nearby New Zealand

Far from hitting cruise control, Milford Sound has been revving up its popularity with over a quarter (26%) of young Aussies including it on their itineraries.

usa where they want to go

global trends

The call of Uncle Sam is being heard loud and clear by young Australians, who are trading their Aussie bucks for greenbacks for a stateside sojourn. From city skylines to ranch-held rodeos and stunning national parks to glitzy man-made monuments, they are taking in a whole banner of star spangled sights. But which regions have been reeling the majority of 18 to 35s in?

The brightest amongst the stars ‘n’ stripes cities is ‘New York, New York’ with over three quarters (76%) following Lady Liberty’s torch. Stoking the fire of the east versus west flame, Los Angeles slides into the second spot with 62%. From the City of Angels to the City of Sin, 59% of people are betting their bottom dollars on Las Vegas, rounding out the top three suits. Apart from the bright lights and big sights, each of these three cities offer a truly unique taste of America’s supersized menu of experiences, tinged with the glitz and glamour we’ve come to see on

our screens. For 18 to 35s, the opportunity to put themselves in the picture is priceless.

hood, Washington DC (36%), while a big ‘O’ of another kind (Oprah, that is) is blowing the 18 to 35 winds her way in Chicago (29%).

If you’re going to San Francisco… you may come across some of the 50% of young Australians who bill the Bay City as a must-see, a number that’s been on a steady increase. 45% of young Aussies want to test their surfing skills in the waves of Hawaii, while 44% prefer to watch the water from afar at Niagara Falls.

The Grand Canyon has engulfed the attention of 35% of young travellers, while 19% are also keen to take in some of the West Coast’s other national parks. From national park to national icon, the ivy league city of Boston is gaining in popularity (26%), closely followed by Shamu the Whale’s home San Diego (24%) and the deep southern soul of New Orleans (23%).

Some are taking President Obama’s open invitation to Australians personally, and taking a trip to his

BOSTON

26%

NIAGARA FALLS 44% CHICAGO SAN FRANCISCO

MASSACHUSETTS NEW YORK

PENNSYLVANIA

29%

76%

NEW JERSEY

OHIO

50%

NEVADA

LAS VEGAS

UTAH

ILLINOIS

59%

VIRGINIA MISSOURI

KENTUCKY N.CAROLINA

35% GRAND CANYON 62%

TENNESSEE OKLAHOMA

ARIZONA

ABOUT CONTIKI

KANSAS

NEW YORK

WEST VIRGINIA

COLORADO

CALIFORNIA

LOS ANGELES

INDIANA

ARKANSAS

NEW MEXICO

S.CAROLINA

GEORGIA

MISSISSIPPI ALABAMA LOUISIANA TEXAS

23%

NEW ORLEANS

global trends

45

APPENDIX

FLORIDA

HAWAII 45%

c i i n otK about

contiki

APPENDIX

4

ABOUT CONTIKI

past, present & the road ahead

about contiki Contiki started small, with one man, a financially challenged New Zealander, with big travel ideas and no savings. In 1962 he pinned a small sheet to a noticeboard in the Overseas Visitors Club in Earl’s Court, London.

He hadn’t actually sold a single seat when he pinned up that notice, but he figured if he could get 12 people in a minibus and divide the costs by 11, he’d be travelling for free.

But selling those seats wasn’t the end of it, as once they were sold he had 11 total strangers expecting him to take them around Europe.

He hadn’t ever driven in Europe, let alone on the right side of the road.

On his return to London after the first trip, there were more names on the noticeboard so he decided to do another trip. These first tours were all booked by 19 to 29 year olds so right from the start Contiki was all

about youth travel – and it was from these humble beginnings that Contiki was born.

The company has grown enormously since then. Today, it’s a global success story and an internationally recognised brand covering Europe, the USA, Canada, Asia, New Zealand and Australia.

Contiki truly offers something for everyone with heaps of holiday styles to choose from Over the years the nature of touring and the youth market has changed… and just as importantly so has Contiki. The company stands for people who are open to new experiences, receptive to change and ready for unforgettable adventures.

Whatever holiday you’re looking for, Contiki’s got it covered. Whether it’s an adventure packed road trip across America or cultural overload in some of Europe’s finest cities, you’ll experience more than you ever expected. Contiki’s more global than you might think – we’re not just about the USA and Europe, we also go to Russia, Egypt, Hawaii, Turkey, Croatia, Canada, Vietnam, Cambodia, Laos, Thailand and Scandinavia, to name just a few of our other amazing destinations!

Contiki truly offers something for everyone with heaps of holiday styles to choose from. There’s our great Multi-Country itineraries – perfect for first timers to Europe or if you’re a bit short on time and you want to fit in as much as you can. These come in a range of styles including Camping, for those that want to see Europe on a budget; Concept,

featuring unique accommodation; or Time Out, with all accommodation in quality hotels with easy access to key sights.

If you’re after the chance to get up close and personal with just one or two countries check out our in-depth Regional itineraries which hone in on a particular destination so you can really immerse yourself in its culture.

Perhaps you’d like to combine your trip with one of the big special events on Europe’s bustling social calendar, like Oktoberfest, Easter in Amsterdam, the Edinburgh Festival or a number of other brilliant experiences. Contiki’s Special Interest trips, which are one-off itineraries that coincide with major European events and festivals, are the perfect pick.

Over the years the nature of touring and the youth market has changed…and just as importantly, so has Contiki We know that a highlight of any journey is the people you meet and with Contiki you’ll be mixing and making friends with other travellers from all around the globe.

What makes Contiki really special is our people. From experience we know that having our crew on the ground is way better than any guide book or search engine. Our tour managers really know their stuff – they’ll take you right into the heart of a destination. From weird and wonderful regional delicacies, to shopping boutiques the locals love, sharing tips on the local arts and theatre scene, or checking out the most colourful nightspots, they’ll be

there to help you get the most out of your trip.

Contiki’s been making the most of travelling for more than 46 years, right since we started with one man’s dream of a fun, budget trip around Europe! We know that travel should blow your mind, and not your budget, and we go further to give you an amazing travel experience that you can afford to enjoy!

Plus, every itinerary also features a range of ‘Only with Contiki’ inclusions - exclusive experiences, ranging from a Paris illuminations night tour with cheese and wine at a local café, and a Tuscan wine tasting experience with antipasti each specially designed to take you beyond the big sights and to the heart of each destination.

From summer fun to winter thrills, city hopping, country escapes, beach fun or mountain chalets, by plane, metro, cruise boat, kayak, cable cars or bike, we’ll take you on a global adventure.

about contiki

49

APPENDIX

Picture yourself buying local treasures on the cobbled streets of Florence, or cruising the Nile on a felucca. Let the rapids of the Austrian Tyrol give you a white-water workout, check out France from a hot air balloon over the Champagne vineyards, celebrate the New Year in Las Vegas or New York, ski and

bungee in New Zealand head outback in OZ, taste bush tucker or quad bike though the red dust. Whatever your choice, we can take you further!

timeline 1962

John Anderson ran the first tour of Europe in a 12-seater minibus

1978

1964

Contiki Travel was founded, realising the 19 to 29 year old market

1965

First European Brochure published. First ‘Ski’ program to Austria

1966

Tours to Egypt launched

1967

Tours to Russia and Scandinavia, Spain, Portugal, and Morocco introduced

1989

1971

There were 50 Contiki minibuses on the roads of Europe

1991

Egypt program launched, North American program was broadened to include the Canadian Rockies

1974

Contiki started using Mercedes Benz coaches in Europe

1993

Israel program was launched

‘Concept’ and ‘Year-Round Hotel’ tours were launched following market research which showed clients wanted more choice. Up until 1977, all Contiki tours were ‘Camping Tours’ with clients pitching tents and cooking for themselves.

1981

Contiki’s New Zealand tours commenced

1982

The American touring program was launched

1984

The Australian and Fiji touring program was introduced

Contiki was sold to Trafalgar Tours, starting a travel giant that later became known as The Travel Corporation

1994 1995 1997 1998 1999 2000

The North American program was broadened to include Hawaii. A Western Australia series was launched down under

2003 2006

2007 2008

Additional ‘Regional’ tours in Europe were launched including the ‘Road to Morocco’

New ‘Tuscany’ tour was introduced to provide travellers the opportunity to discover a specific region at a more relaxed pace and in greater depth

New Contiki logo was introduced with an updated, stylised sun and bold brand name that conveys the company’s bright, fun outlook

Contiki’s North America program expanded to include Alaska.

Contiki online launches ‘Contikipedia’, its very own wiki, packed full of information and everything travellers have ever wanted to know about the Contiki experience.

Contiki launches ‘Charging on the Go’ fitting out its coaches with on board charging units so travellers can recharge personal electronic items

The American program extended to include other parts of North America including New York. Eastern European tour called ‘Eastern Roads’ launched

An enhanced ‘Mediterranean Cruise’ program was introduced

Contiki launched a new product called ‘Getaway’ in Europe aimed at the more independent traveller

Contiki launches first ever dedicated ‘Gap Year’ itineraries for young Australians taking a year out to live overseas following school The Leading Travel Companies Conservation Foundation launched.

of

the

World

Contiki breaks the traditional Asian holiday mould with the introduction of a brand new Asian touring program featuring seven itineraries including Vietnam, Thailand, Laos and Cambodia

2009

Contiki invests €3 million into upgrading its exclusive properties

about contiki

51

APPENDIX

2001

Contiki launched ‘Regional’ tours introducing the ‘Italian Program’

appendx i appendix

53

APPENDIX

the questions we asked

appendix 1. Are you male or female?

Male Female 2. Which of the following best describes your household?

Live alone Live with parents Live in shared household without kids Live in shared household with your kids Live with partner without kids Live with partner with kids Live without partner with kids None of the above 3. Thinking now about your aspirations.

Which of these would you like to do in the next 3-4 years?

Buy a car Buy a property, such as a unit, townhouse, house, etc Travel overseas Travel in Australia Buy a big ticket item, such as a large TV, home cinema, etc None of the above 4. And which of these are you currently saving for?

Buy a car Buy a property, such as a unit,

townhouse, house, etc Travel overseas Travel in Australia Buy a big ticket item, such as a large TV, home cinema, etc I am not currently saving, but enjoying spending my money now None of the above 5. Which of these are you planning to do in the next 3-4 years?

Take one short overseas holiday Take a number of overseas trips.

Take the trip of a lifetime, a once-only experience Travel extensively for a number of months None of the above 6. And which of these types of overseas trip are you likely to do in the next 3-4 years?

A trip where you only visit one city or location A trip where you travel extensively around one country only A trip where you travel to more than one country on one continent only Visit two or more continents on the same trip None of the above

7. Which countries, if any, have you visited in the past 3-4 years?

EUROPE Austria Croatia Czech Republic Denmark England France Germany Greece Hungary Ireland / Northern Ireland Italy Netherlands Poland Scotland Spain Switzerland Wales Other Europe (Specify) ASIA Cambodia China Hong Kong India Indonesia Japan Laos Malaysia

Singapore Thailand Vietnam Other Asia (specify) THE AMERICAS Argentina Brazil Canada Mexico Peru USA Other The Americas (specify) AFRICA Botswana Egypt Kenya Morocco Mozambique South Africa Tanzania Zambia Other Africa (specify) MIDDLE EAST Israel Jordan United Arab Emirates Syria Turkey Other Middle East (specify) PACIFIC Fiji New Caledonia New Zealand Papua New Guinea Samoa Vanuatu Tahiti Tonga

Other Pacific (specify) None/don’t know 8. If you were planning a trip to Europe, which of these destinations would you visit?

Austria Croatia Czech Republic Egypt (Middle East) England France Germany Greece/Greek Islands Hungary Ireland Italy Poland Russia Scandinavia Scotland Slovakia Spain Switzerland The Netherlands Turkey (Middle East) Wales None of these 9. If you were planning a trip to New Zealand, which of these destinations would you visit?

Auckland Bay of Islands Christchurch Frans Josef / Fox Glacier Milford Sound Picton Queenstown

Rotorua Taupo Te Anau Wellington None of these 10. If you were planning a trip to the USA, which of these destinations would you visit?

Boston (Massachusetts) Cape Canaveral (Florida) Chicago (Illinois) Cleveland (Ohio) Dallas (Texas) Grand Canyon (Arizona) Hawaii LA (California) Las Vegas (Nevada) Madison (Wisconsin) Memphis (Tennessee) Milwaukee (Illinois) Mount Rushmore (S Dakota) New Orleans (Louisiana) New York Niagara Falls (New York) Orlando (Florida) Philadelphia (Pennsylvania) Phoenix (Arizona) Route 66 (Arizona) San Diego (California) San Francisco (California) Santa Fe (New Mexico) Savannah (Georgia) Sioux Falls (S Dakota) Washington DC

appendix

55

West Coast National Parks (Yosemite, Mojave, Zion, Bryce) None of these 11. If you were planning a trip to Asia, which of these destinations would you visit?

Angkor Wat (Cambodia) Phnom Penh (Cambodia) Siam Reap (Cambodia) Luang Prabang (Laos) Pakbeng (Laos) The Mekong River (Laos) Vang Vieng (Laos) Vientiane (Laos) Bangkok (Thailand) Chang Mai (Thailand) Chang Rai (Thailand) The Hill Tribes and the Golden Triangle (Thailand) Da Nang (Vietnam) Halong Bay (Vietnam) Hanoi (Vietnam) Ho Chi Minh City (Vietnam) Hoi An (Vietnam) Hue (Vietnam) Mekong Delta (Vietnam) Nha Trang (Vietnam) Sapa (Vietnam) None of these 12. Thinking now about the different things which make up an overseas trip. Please select how important it is to you that an overseas trip contain the following.

Seeing the sights Experiencing local culture/meeting locals Adventure

Shopping Visiting friends or relatives Volunteering Visiting festivals (music, cultural etc.)

Meeting other travellers 13. When considering an overseas holiday to a place you have never been before, which one of these would you prefer?

A tailor-made holiday that has been designed to incorporate a mix of sightseeing, culture and adventure An independent holiday where you are responsible for organising everything A combination of tailor-made and independent holiday Don’t know 14. Which of the following have you ever done to save for (or pay for) travel?

Moved back in with your parents Taken a second job Worked extra hours in an existing job Asked friends or family to give you money Asked friends or family to lend you money Taken a loan from a bank Saved gradually without giving up any luxuries Scrimped on luxuries to save Switched jobs to one with more pay Sold possessions to raise money Dipped into existing savings Never saved for travel None of these/don’t know

15. Which of the following are you likely to do in the future to save for (or pay for) travel?

Live with your parents Take a second job Work extra hours in an existing job Ask friend or family to give you money Ask friends or family to lend you money Take a loan from a bank Save gradually without giving up any luxuries Scrimp on luxuries to save Switch jobs to one with more pay Sell possessions to raise money Dip into existing savings None of these/don’t know 16. Which of the following statements represent your attitude towards budgeting or spending money whilst travelling overseas?

You travel on a very tight budget, and only spend money when you absolutely have to You spend your money wisely to maximise the experiences you have on your holiday You spend freely, and worry about the costs and credit card bills when you return You have never travelled overseas None of these/don’t know 17. When travelling overseas, how do you prefer to pay for the holiday?

Pay for as much as possible before leaving the country Pay for as little as possible before leaving the country Or, a mixture of the two None of these/don’t know

18. Which of the following techniques do you use to control your holiday finances when you are away?

Prepay costs (e.g. transport, accommodation) before you leave so you are free to spend on little things Give yourself a daily budget Research how much money you will need in advance and plan for it Have some extra money set aside to spend on special experiences or shopping Keep a running total of your expenditure and remaining money You do not use any financial planning or controls You have never travelled Don’t know 19. In which of the following ways do you carry money when travelling overseas?

Credit cards Cash Travellers cheques A Travelex card or cash passport An ATM or debit card which can access your savings Don’t know 20. And which is your main method of carrying money?

Credit cards Cash Travellers cheques A Travelex card or cash passport An ATM or debit card which can access your savings Don’t know

21. When planning your holiday finances, how important is it that you have enough money to spend on each of the following?

Experiences (e.g. festivals, participating in activities, culture etc.)

Sightseeing Souvenirs Nightlife Local cuisine Shopping Quality accommodation 22. How important are each of the following when choosing accommodation?

The hotel is conveniently located The quality of the accommodation overall That you can have your own room The price of the accommodation The facilities available (pool, gym etc.)

23. Now estimate the amount of money you spend travelling. Including trips within Australia and overseas, both for holidays and to visit family and friends.

Including transport, accommodation, shopping and any other expenses, how much money do you estimate you spent on travel in the past year?

Nothing $1-$499 $500-$999 $1,000-$1,999 $2,000-$2,999 $3,000-$3,999 $4,000-$4,999 $5,000-$7,499 $7,500-$10,000 $10,000-$19,999 $20,000 or more Don’t know

24. And how much do you expect to spend on travel in the next year?

Nothing $1-$499 $500-$999 $1,000-$1,999 $2,000-$2,999 $3,000-$3,999 $4,000-$4,999 $5,000-$7,499 $7,500-$10,000 $10,000-$19,999 $20,000 or more Don’t know 25. Which of the following have ever influenced you to go on holiday?

Discounted flights Good deals on packages or tours A strong Australian dollar You have been influenced by a destination without considering costs at all None of these/don’t know

appendix

57

overview

MONEY & travel

traveller profile GLOBAL TRENDS

ABOUT CONTIKI

APPENDIX