AWARDS

MEDIUM BUYING WON THE 2021 REED AWARD FOR “BEST POLITICAL FIRM BRANDING” IN THE BUSINESS & PROFESSIONAL DEVELOPMENT CATEGORY.

Named after Campaigns & Elections founder Stanley Foster Reed, the Reed Awards recognize excellence in political campaigning, campaign management, political consulting and political design.

The Medium Buying Twitter account has become a must-follow source for: 1) breaking political ad news, 2) insights into the complicated and increasingly fragmented world of advertising , and 3) other things we find interesting and/or funny .

During the 2020 cycle, the Medium Buying Twitter account broke more political ad news than NEWS ORGANIZATIONS. It was very often the first to share that presidential candidates and third-party groups were going up on air, or were canceling their spending. Medium Buying was also routinely the first to share the actual ads that campaigns were airing.

All told, the Medium Buying Twitter account had more than 35.4 million impressions in 2020. It ended the year with more than 21,000 followers which have all been collected organically (no advertising money spent to acquire).