ContentAsia Formats Outlook 1H2021

C NTENT

Formats Outlook 2021

Tracking Asia’s Formats Business

1

Editorial Director Janine Stein Assistant Editor Malena Amzah malena@contentasia.tv Research & Production CJ Yong cj@contentasia.tv Design Rae Yong Research Assistant Rhealyn Rigodon iyah@contentasia.tv INTERNATIONAL Associate Publisher (Americas, Europe) and VP, International Business Development Leah Gordon leah@contentasia.tv ASIA Sales and Marketing Manager Masliana Masron mas@contentasia.tv What is ContentAsia?

ContentAsia is an Asia-based information resource that refines today’s info-deluge into usable, digestible, and reliable intelligence about entertainment content creation, funding, financing, licensing, distribution, design and branding and technology across the Asia-Pacific region. ContentAsia’s range of products include electronic, print and online publications.

To receive your regular free copy of ContentAsia, please email i_want@contentasia.tv Copyright 2021 Pencil Media Pte Ltd. All Rights Reserved

www.contentasia.tv

2

contentasia formats outlook 1H2021

The Masked Singer, MBC Korea

Formats Outlook: 1H2021

Format commissions in Asia continue to drop, plummeting to 43% in the six months to end June compared to the same six months last year. ContentAsia’s ongoing Formats Outlook counted 124 formats on air or commissioned during 1H 2021, compared to 218 in 1H last year. Here’s a look at what else emerged in the latest research.

3

Asia’s format acquisition trends...

No. of fomats titles/seasons

285 251 224

218

124 1H 2017

1H 2018

1H 2019

1H 2020

1H 2021

Source: Distributors/rights holders, ContentAsia Formats Outlook 1H2021. Titles/seasons either on air or commissioned by broadcasters or platforms. Exclude options.

The number of formats commissioned or on air in Asia has fallen 43% in the first half of this year compared to last year, according to ContentAsia’s latest Formats Outlook.

We’re blaming Covid-19 for much of the devastation, but it’s also difficult to ignore the gentle slide in volume that preceeded the pandemic every year for the last four years.

The drop in volume from 2017 to first half 2021 was 56%; that’s 161 fewer formats this year than we counted four years ago.

The good news is that interest in scripted formats has never been higher, driven mostly by streaming platforms fastracking time to screen, and India has overtaken traditional leaders such as Thailand and Vietnam as the top formats market by volume.

India, which mostly ranked third/fourth the last four years, had 23 titles/seasons aired/commissioned for the first six month of this year.

1H 2017: Vietnam 1H 2018: Thailand 1H 2019: Thailand 1H 2020: Vietnam 1H 2021: India

The country was also almost consistent, only slightly down from 2020’s 24 and 2019’s 23 (see table). On average, India had about 24 titles in the first six months of 2017-2021.

4

contentasia formats outlook 1H2021

Country

1H2017

1H2018

1H2019

1H2020

1H2021

Bangladesh

0

0

0

1

0

Cambodia

23

18

12

13

4

China

39

23

23

16

10

Hong Kong*

2

India

26

22

26

25

23

Indonesia

19

15

22

17

5

Japan

4

8

7

7

3

Korea

6

13

10

9

8

Malaysia

5

6

5

3

6

Mongolia

16

11

11

17

8

Myanmar

9

12

10

8

1

Nepal

0

0

0

0

1

Philippines

20

12

10

9

14

Regional

5

3

2

3

0

Singapore

2

2

3

1

1

Sri Lanka

1

1

1

3

1

Taiwan

1

0

0

1

0

Thailand

42

53

45

36

15

Vietnam

67

52

37

49

22

Total no. of titles/seasons

285

251

224

218

124

*Note: Hong Kong is listed separately (from China) for this year’s 1H report.

Source: Distributors/rights holders, ContentAsia Formats Outlook 1H2021. Titles/seasons either on air or commissioned by broadcasters or platforms. Exclude options.

5

Asia’s format acquisition trends...

80

70

70

60

60

50

40

No. of titles/seasons

80

30

50

40

30

20

20

10

10

0

0

1H2017 1H2017

6

1H2018 1H2018

contentasia formats outlook 1H2021

1H 1H

H2019 H2019

1H2020 1H2020

1H2021 1H2021

Source: Distributors/rights holders, titles/seasons either on air or commissioned by broadcasters or platforms between 1 January - 30 June 2021, ContentAsia Formats Outlook 1H2021

7

Formats in 1H2021 by genre...

Talent Show 2%

Talkshow 2%

Singing contest 19%

Reality - Social Experiment 10%

Reality - Modelling 2%

Reality - Dating 3% Reality - Cooking 8%

8

Reality - Competition 2%

contentasia formats outlook 1H2021

No. of titles/ seasons

%

Dance contest

1

1%

Drama

22

18%

Factual

1

1%

Game Show

39

31%

Movie - Mystery/ Thriller (Theatrical)

1

1%

Quiz

2

2%

Reality Competition

2

2%

Reality Cooking

10

8%

Reality Dating

4

3%

Reality Modelling

2

2%

Reality Social Experiment

13

10%

Singing contest

23

19%

Talent Show

2

2%

Talkshow

2

2%

124

100%

Genre

Drama 18%

Factual 1%

Game Show 31%

Quiz 2%

Total no. of titles/seasons

Source: Distributors/rights holders, ContentAsia Formats Outlook 1H2021. Titles/seasons either on air or commissioned by broadcasters or platforms. Exclude options.

9

Formats in 1H2021 by country...

India leads Asia’s formats activity at the moment, with 23 formats on air or commissioned in the first half of this year.

This means India has 18.5% of the 124 format titles/series commis-

Bangladesh 0%

sioned or air in Asia from January to June this year.

Reality - social experiment formats, including 10 versions of

Sri Lanka 1%

Bigg Brother, was the bigger winner, topping the list with 10 titles.

Drama was second with five titles – Out of Love

Regional 0%

In

Taiwan 0%

Singapore 1%

India S2 (a remake of BBC Studios’ Dr Foster), crime drama Rudra – The Edge of Darkness (adapted from BBC Studios’ Luther), One of Us India (adapt-

Nepal 1%

ed from BBC Studios’ 2017 breakout thriller One of Us), psychological thriller Cheat India (from All3Media’s British series Cheat) and the eightepisode Criminal Justice India: Behind Closed Doors (which premiered all eight episodes in

Myanmar

Hotstar just before the new year).

Banijay Rights holds the lion’s share of India’s formats market, with 16 titles including four versions of MasterChef India signed

Hong Kong 2%

by South India’s Sun Network in the first half

Japan 2%

of this year.

Vietnam remains among Asia’s top formats markets, toggling between first and second place for the past four years.

Vietnam has 22 formats on air/commissioned in the first half of this year, just one title lesser

Cambodia 3%

than India, according to ContentAsia’s Formats Outlook 1H 2021.

With the 22 titles/seasons, this gives Vietnam a share of 18% of the total formats count for 1H 2021.

Indonesia 4%

Game shows dominated Vietnam’s formats space, with 12 titles on air/commissioned in the first six months of this year. Titles include Cash At Your Door Vietnam from All3Media International, 5 Gold Rings S2 from ITV Studios.

Malaysia 5%

Thailand dropped to third placing from second on the 1H2021 formats chart, plummeting to 58% in volume for the first six months this year against last year.

Mongolia 6%

Thailand aired/commissioned 15 formats in the first half of this year – about 21 titles lesser than we counted in the first six months of last year.

With 15 titles, this gives Thailand a 12% share of the total count for Asia for 1H 2021.

In the first half of 2021, game shows totally dominated Thailand’s formats count with 47% of the total, followed by cooking, dating and drama (neck and neck at 13% each).

The remaining 14% is split between modelling and singing formats.

Our latest list for the first six months this year for Thailand includes the country’s first adaptation of Project Runway to recently acquired and rebranded digital free-TV network, JKN18; game show Family Feud S5, Korean comedy/romance drama series Bring it On, Ghost and Let’s Eat 2, and

Korea 6% China 8%

Japanese cooking competition Iron Chef S10.

10

contentasia formats outlook 1H2021

ndia No. of titles/ seasons

%

India

23

19%

Vietnam

22

18%

Thailand

15

12%

Philippines

14

11%

China

10

8%

Korea

8

6%

Mongolia

8

6%

Malaysia

6

5%

Indonesia

5

4%

Cambodia

4

3%

Japan

3

2%

Hong Kong*

2

2%

Myanmar

1

1%

Nepal

1

1%

Singapore

1

1%

Sri Lanka

1

1%

Bangladesh

0

0%

Regional

0

0%

Taiwan

0

0%

124

100%

Country

Vietnam 18%

Thailand 12%

Philippines 11%

Total

Source: Distributors/rights holders, ContentAsia Formats Outlook 1H2021. Titles/seasons either on air or commissioned by broadcasters or platforms. Exclude options.

11

Genes Zee Tamil

India India Reality - Cooking 17%

Drama 22%

Game Show 9%

Reality - Social Experiment 43% 12

Reality Competition 9%

contentasia formats outlook 1H2021

Lightning Quiz Vietnam

Thailand Thailand Singing contest 7% Reality - Modelling 7%

Drama Romance/comedy 13%

Reality - Dating 13%

Reality - Cooking 13% Game Show 47%

Vietnam Vietnam Talent Show 9%

Drama - Thriller (adapted to movie) 4%

Singing contest 14%

Reality - Modelling 5%

Reality - Dating 5%

Game Show 54% Quiz 9%

13

Cambodia Cambodia Singing contest 25%

Game Show 50%

Reality Cooking 25%

Drama 50%

China Singing contest 20% Drama 30%

MasterChef Cambodia S2, Banijay Rights

14

Game Show 50%

contentasia formats outlook 1H2021

Ossan’s Love, TV Asahi

Hong HongKong Kong

Game Show 50%

Pharaoh! China S8, Nippon TV

15

Mic on Debt off Malaysia, Workpoint Group Thailand

Indonesia Indonesia Reality Cooking 20%

Japan Japan

Singing contest 80%

Singing contest 33%

16

Reality - Dating 33%

Factual 34%

contentasia formats outlook 1H2021

Rising Star Indonesia DangDut 2 Keshet International

Korea Korea Talkshow 13%

Movie (Theatrical) 12%

Drama Comedy 75%

Malaysia Drama 17%

Singing contest 83%

17

Total Blackout Mongolia 2, Fremantle

Philippines Philippines Drama 14% Singing contest 29%

Reality - Social Experiment 14%

Game Show 43%

Mongolia Talkshow 13%

Reality - Social Experiment 13%

18

Game Show 50%

Dance contest 12%

Drama 12%

contentasia formats outlook 1H2021

Be included!

C

C

NTENT

NTENT

Programming Syndication & Licensing

Channels: Linear & VOD 2021

2021

Asia’s definitive media content and services directory

@TBL_DIGITAL_COVERS.indd 1

1

3/6/21 4:30 PM

AMERICAS/EUROPE Leah Gordon Associate Publisher (Americas, Europe) VP, International Business Development leah@contentasia.tv T: +1 323-654-0456 M: +1 310-926-6761

www.contentasia.tv

Asia’s definitive media content and services directory C NTENT ASIA

@TBL_DIGITAL_COVERS.indd 3

16/04/2021 19:44

ASIA PACIFIC & MIDDLE EAST Masliana Masron Sales & Marketing mas@contentasia.tv Whatsapp: +65 9152-8164

contentasia

19

C NTENTASIA contentasia www.contentasia.tv www.contentasiasummit.com www.contentasiaawards.com

20

contentasia formats outlook 1H2021