PERSONALITY PROFILE

Presley Mokotedi – chose passion for this industry

Passionate entrepreneur Presley Mokotedi, 39, director of Garona Communications and Projects in Johannesburg, has been running his business for the past thirteen years.

Presley dreams of a world that is Covid-19-free, so that the business events industry can flourish once again. From a personal perspective, he said his dream is this: “Most importantly to see my children thrive and for me to be a great father and husband, and to develop Garona Communications and Projects to its full potential.”

Garona Communications and Projects is an events, exhibitions and marketing company. He describes himself as an easy-going person with a lot of respect for others and strives to be kind always.

Where did you grow up?

I was born and bred in Zeerust, in a village called Dinokana, in the North West Province. I completed my matric in Zeerust. I then furthered my studies at Tshwane University of Technology and graduated with a diploma in public relations management. I continued my studies and achieved a certificate in business management at Varsity College and a project management certificate from Damelin College.

Where did you begin your career?

I worked at a reputable exhibition business for three years as a sales executive. That is where I discovered my passion for this industry. I also learnt about exceeding clients’ expectations and producing quality work and professionalism.

How long have you been in the sector?

I have been in the industry for sixteen years. I really enjoy working with people and love working in the creative space.

What has been the biggest change you have seen in this sector?

The biggest change I’ve seen is the increase of young black entrepreneurs starting their businesses in our industry.

What has been your biggest challenge in this sector?

The biggest challenge in the sector is that companies are unable to operate, due to Covid-19, which has resulted in more and more staff becoming unemployed, day by day. Companies are closing on our government’s watch.

Have you always been involved in this sector?

After my graduation at Tshwane University of Technology I worked in different fields before I found my true calling. This included working for inbound and outbound call centres.

What role does your family play in your life?

My family plays a huge role in my life. My children inspire me to work harder because I want to see them thrive and become educated. My wife, Tebogo Mokotedi, motivates me to do more and more in the industry. I have a twelve-year daughter and an eight-year-old son.

What would you change in your life, if you could, when looking back?

I am happy with all the steps that have led me to where I am today. They have really taught me a lot. I was fortunate to experience different types of careers and finally chose one that makes me happy. I would not want to change anything.

Do you have any hobbies?

Yes, I like watching movies and playing games with my children. I love listening to different music genres. I also enjoy mixing music at home with my young ones, using a mixer and two CD players and a memory stick – a type of deejaying.

Do you play any sports?

For physical activity, I like exercising and taking long walks.

What is your favourite sport?

I love soccer and I am a Kaizer Chiefs fan. My favourite sportsman is Samir Nurkovic, who is a Serbian football striker who currently plays for Kaizer Chiefs.

What do you do for leisure?

I love taking trips with my family. My favourite place in our country is Durban, because of the weather.

What is your secret to success?

My secret to success – I am focused on my goals and have learnt to exercise patience.

What is your pet hate?

I really do not go along with untidiness.

What is the most memorable place you have ever been to, and why?

My most memorable place was being in London in 2019 for work. London is amazing.

What type of holiday would you avoid at all costs?

I would avoid camping as I’m just not a fan.

If you could be anyone for the day who would you be and why?

I would really like to experience being Nelson Mandela.

What is your favourite city?

I really love Durban because of the beach and the weather.

What is your favourite film, TV programme?

I love watching POP Idols as it brings out the very best talent in youngsters. I recently watched an international series called Greenleaf, which I really enjoyed watching with my wife.

How do you relax?

I love relaxing at home in my garden, listening to music and unwinding.

What is your favourite food?

I enjoy chicken and salad.

Who is your favourite movie star?

I am a fan of Sindi Dlathu, who acts as Lindiwe on the River. She is a great actress.

Who is your role model?

My late father is my role model. He worked hard for his family. He was also a business owner. I learnt a lot of business skills from him and wish that he had lived longer, to teach me even more.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps?

I would encourage anyone who aspires to be an entrepreneur to really have passion for the business they would like to begin. Do not do something because it appears to be easy and possibly make you quick money, because that will not see you through the long term. Lastly, never give up on your passions and dreams.