The Consulting Room™ Industry Magazine Edition 121, June 2013

[COVER]

From The Editor's Desk Welcome to The Consulting Room™ Industry Magazine For June 2013 We’re all gearing up for the much anticipated, bigger than ever before FACE Conference for 2013. If you’ve not yet booked your delegate passes, make sure that you check out the great offer on prices for Consulting Room Members in the Conferences and Training section of this magazine.

Our Feature Article for this June edition of the Member Magazine looks at making your clinic website ‘mobile friendly’ to catch up with the growth in the use of smartphones and tablets by the public; with plenty of advice from our Guest Author, John Castro.

We get the low down on new security measures that dermal filler manufacturers are using in the war against counterfeiting and look at a new qualification in cosmetic enhancement at Coventry University in our Latest News.

Lorna Jackson

Our New Product Reviews looks at some new product launches from Medik8, NeoStrata and Lustre Blue light therapy for acne. And this month’s Eye Spy With My Industry Eye showcases the talents on show at the 3rd Annual Consulting Room Golf Day Challenge and reveals who won this year’s coveted cup.

As always the magazine is packed with our Business Corner, Clinical Information, Equipment Sales and Interesting News Articles and Blogs That You May Have Missed.

We’ve Added New Treatment FAQs...Link Your Clinic Today!

We’ve been busy adding content to The Consulting Room Treatment FAQs area so if you offer any of the following treatments or products be sure to login to your account and link your clinic to them so that you can be found in our Clinic Directory searches for those services.

We have added the following new sections: 

Genioplasty (Chin Surgery), which refers to cosmetic surgery operations that aim to improve the appearance of a person`s chin.



Alizonne Therapy is a comprehensive weight loss and body contouring programme that consists of four different techniques: ultrasound therapy, connective tissue massage, medical diet and stabilisation.



Invisible Braces , there are various alternatives to traditional metal braces now available, including clear aligners and lingual braces.

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amalian is a range of mono-phasic and bi-phasic hyaluronic acid based dermal fillers manufactured in Germany

Also if you haven’t yet linked your clinic to our Which Treatment options so you can be found in these searches, we would recommend taking a moment to complete it and further increase your chances of being found in directory searches which ultimately produce client referrals.

If you have any difficulty using our Member’s Area, please contact admin@consultingroom.com for assistance.

Some Recent Blogs You May Have Missed Cosmetic Medical Versus Cosmetic Beauty. Why Non-Medics Should Not be Offering Fillers

By Lorna Jackson And so the battle lines are drawn in the fight over who should be administering dermal fillers to the public.

Side 1 - The Medical Professionals, Suppliers and Regulators who all argue that only those with a medical qualification should be administering these cosmetic medical products and Side 2 – The Non-Medics, primarily Beauty Therapists who argue that this is a cosmetic beauty treatment so they are well placed to offer it. www.consultingroom.com/blog/375

Join The Debate!

Treatments You Can Trust Takes Dermal Filler Agenda Forward Post Keogh Review

By Lorna Jackson Following the recently published Keogh report reviewing cosmetic interventions in England, the talk of the town has been dermal fillers, both in terms of scrutinising the safety of the products themselves, as well as the people who want to administer them to the paying public. The governance board of the Treatments You Can Trust Register of Cosmetic Injectable Providers assembled a panel of experts at the House of Lords for a meeting to discuss the ways to take the agenda forward on dermal fillers in conjunction with other stakeholders such as the MHRA and product manufacturers, whilst the Department of Health formulates its implementation plans for later this year. www.consultingroom.com/blog/374

Responsible cosmetic surgery advertising post Keogh banned by glossy magazines for not being perfect enough

By Lorna Jackson This week a national cosmetic surgery chain, MYA Cosmetic Surgery has been outraged that a proposed advert for its cosmetic surgery services has been refused by a series of online women’s magazines who felt that the images of women featured simply weren’t ‘perfect enough’. It beggars belief to hear this when the cosmetic industry as a whole is having to take a long hard look at itself and its practices following a recent government review. www.consultingroom.com/blog/373

Is cosmetic surgery counselling a must?

By Deborah Sandler Psychology has always been considered the sexy one-stop shop for answers to questions. It has given rise to things we take for granted like self-help books, talk shows and reality programmes. A call has been made for mandatory psychological screening by patients who complain they were illprepared for the reality of cosmetic surgery. These patients recount the misery created by a lack of emotional support in their experience of cosmetic surgery. www.consultingroom.com/blog/372

Microcannula Liposuction or MicroLipo for Breast Reduction Explained

By Dr. Puneet Gupta Microcannula liposuction for breast reduction has featured heavily in the press over the past couple of years as the technology improves and surgeries seek to promote it. It is heralded as an alternative to surgical breast reduction, which has its benefits but also a number of significant drawbacks. www.consultingroom.com/blog/371

Looking For Best Prices on Toxins & Fillers? This Month’s Deals The Consulting Room™ Product Comparison Charts for Dermal Fillers, Botulinum Toxins and Dermarollers are available in the Product Comparisons section (login required) within our Members Area where you can compare the characteristics of the different product available in the market place. Offers this month through the major pharmacies Wigmore Medical Ltd, Health XChange Pharmacy and Med-fx include: Prices ex.VAT Botox 100U / 50U Azzalure 2 x 125U (Twin pack)

Wigmore Medical

Health XChange

Med-fx

N/A £100.00 4+ Packs @£91.00 each

£140.00 / £76.01 N/A

£118.00 / £53.95 10+ Packs @ £107.00 each / 20+ Packs @ £51.00 each £89.50 N/A £220.00

N/A

£145.00 £95.00 Buy 5 @£86.00 each* £64.50 Buy 5 @ £54.50 each* £119.90 / £54.00

Azzalure 1 x 125U (Single) Xeomin 100U / Bocouture 50U

Restylane 1ml Juvéderm Ultra 2 (2 x0.55ml) Sculptra (2 x 3ml)

£83.24 £95.50 £225.00

£85.00 £93.35 £225.00 Buy 3, get Succeev One FREE* st

*Offers valid until 31 July 2013

Nip & Tuck - Facts & Stats

1,600

Allergan

The number of people in Carlisle who have had cosmetic surgery in the last eight years. (4,800 have had non-surgical treatments).

continues to dominate the global facial injectable market but is facing increasing competition.

Source: Millennium Research Group

Source: Transform Medical Group

€869.4 million The value of the total European market for cosmetic surgery, facial aesthetics and medical laser devices.

Source: iData Research

75%

€3.2 million

The increase in the risk of melanoma in those who have been exposed to ultraviolet radiation from indoor tanning (sun beds).

The amount spent on cosmetic surgery and weight loss procedures in 2011 by Ireland’s HSE (equivalent of the NHS).

Source: AAD / FDA

Source: Irish Examiner

Latest News Male Grooming Laid Bare As part of their Gentlelaser No Shades Barred Campaign, Syneron Candela conducted a survey in March 2013 to analyse male grooming habits.

The report used men from across the UK who removed hair from their bodies using various methods and questioned them about their satisfaction with these methods as well as the amount of pain, embarrassment and cost.

The results showed that: 

16.2% of men would find professional hair removal embarrassing.



83.8% said they would not be embarrassed / the embarrassment would not concern them.



0.4% had tried laser or light based treatments (compared to 2.9% of women).

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33% of men had not tried laser hair removal but would consider it in future.



43% said perceived pain was not of any importance to them.

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36.2% said cost was not an issue in relation to permanent hair reduction.



18% said it was not a big factor.



56% would use the Internet to gather information. Of the remaining 44% answers included talking to their GP or talking to other men in their social group.



61.6% said they have no worries and don't need to understand how it works just as long as it does work.

Q-Med Uses Coded Security Seals to Protect Restylane From Chinese Fakers In a move against the continued threat of counterfeiting and product falsification, Swedish company Q-Med has added a coded security seal to packs of its dermal filler brand Restylane® distributed in China to help protect customers from counterfeits.

That vulnerability from increased counterfeiting, particularly in China, as highlighted by recent seizures of fake products in the country last summer said to be worth $180million, has prompted Q-Med to apply the security features noted in the picture that will allow Chinese doctors and patients to authenticate the product.

The company has chosen a tamper-evident syringe label with overt and covert security features, including a 23-digit KeySecure code underneath a scratch panel that is referenced to a separate barcode, from security experts Schreiner MediPharm and sister company Schreiner ProSecure.

To authenticate the product, the practitioner exposes the code by scratching off the cover, calls a phone line and enters the code via the keypad through an automated service. The caller then receives an automated message giving a verdict on the authenticity of the code within a few seconds.

Coventry University Launches Landmark Course in Cosmetic Enhancements Coventry University will be the first in the country to offer an accredited training programme for the cosmetics industry. The University developed the foundation module in aesthetics practice in conjunction with the British Association of Cosmetic Nurses (BACN). The new module, which starts in October 2013, is based on standards drawn up between BACN and the Royal College of Nursing.

Tracey Nunn-Gribby, a cosmetic nurse practitioner is among the first to sign up to the innovative course. Tracey, who joined the industry 22 years ago and works from a Nottingham practice, has long believed action needs to be taken. She said; “The industry wants tightening up and regulating and I think it’s fantastic that this course has been started to protect the public.”

The recent Keogh Report said that there is a “clear need for accredited training standards to be set for cosmetic procedures” and recommends “the creation of associated registers” so the public can identify qualified practitioners.

The university’s accredited module can be studied as a stand-alone qualification or as part of a full degree course to arm graduates with the theoretical knowledge need to practise cosmetic procedures safely.

Alison Bardsley, course director for non-medical prescribing at Coventry University, said: “The lack of regulation and proper training standards for people carrying out cosmetic interventions are areas of increasing concern for the public, so the advent of this course marks a significant step towards an improved framework for the industry and the introduction of a long overdue element of control by health standards specialists.”

Anyone wishing to find out more about the module should contact cpdenquiries@coventry.ac.uk.

Cosmetic Surgery Minimum Standards Bill Gets Dumped A private member's bill, entitled Cosmetic Surgery (Minimum Standards) Bill 2012-13 to ‘establish minimum standards for the practice of cosmetic surgery, including non-surgical procedures; and for connected purposes’ was introduced to Parliament on 17th July 2012 under the Ten Minute Rule by MP Ann Clwyd.

The Ten Minute Rule allows an MP to make his or her case for a new bill in a speech lasting up to ten minutes. An opposing speech may also be made before the House decides whether or not the bill should be introduced. If the MP is successful the bill is taken to have had its first reading; all of which happened on 17th July 2012.

The Bill was then due to have its second reading in the Houses of Parliament on 1st February 2013, but the bill was th st never reached in the time allowed on the parliamentary agenda, being 7 on the list, so it was rescheduled for 1 March 2013.

This time being in 23rd place on the agenda for the day of 1st March it was no surprise to see it get missed for a second time in as many months. Ann Clwyd MP then nominated 3rd May 2013 for the postponed second reading to be scheduled again, however with the House not sitting on that day it didn’t happen. It has now been announced on the Parliament website that the Bill failed to complete its passage through Parliament before the end of the session. This means the Bill will make no further progress, which is a terrible shame in the eyes of many within the industry.

In summary, the bill covered a variety of areas including the setting up of an implant registry, the creation of a regulator entitled The Cosmetic Surgery Regulatory and Standards Authority (OffCos) which would also regulate non-surgical providers, a prohibition of advertising of cosmetic surgery and cosmetic intervention procedures, along with details of offences for doing so. The proposed name for an Act, should it have become law would’ve been the Cosmetic Surgery (Minimum Standards) Act 2013 to cover England, Scotland, Wales and Northern Ireland.

With the Keogh report now on the table, this is most likely to have had an effect on the progress of this Bill through the legislative process. The Department of Health’s Keogh Implementation Team is due to report on its ‘Action Plan’ in mid-July so it will be key to see if any parallels in legislative approaches to the industry are drawn between the two sets of recommendations/proposals.

Advertorial

Aesthetic Business Solutions is launching an exciting new service specifically tailored to help medical aesthetic professionals and clinic owners boost their profits and maximise client retention, whilst staying one step ahead of their competitors.

The Consulting Room™ talks to business leader, Pamela Underdown, to discover more about her new company; A sales and marketing professional with 25 years of experience, Pamela has a great deal to offer the aesthetic industry. Having trained as a professional sales and marketing specialist, she bought her first medical aesthetic business in 2005 when she became a Collagenics franchise owner. From here, Pamela went on to develop a highly successful and rewarding career helping a number of aesthetic practitioners and premium UK salons and clinics to maximise their profits. Following a short break from the aesthetic industry, Pamela returned in 2011 to pursue her passion to teach advanced customer services and sales skills to new and existing medical practitioners and aesthetic business owners.

Today, as well as working as a sales and marketing consultant to a well known aesthetic group, Pamela has now established Aesthetic Business Solutions in conjunction with the internationally successful ageSOURCE partnership. Together they are a combination of highly experienced medical beauty sales and marketing specialists, medical practitioners, consultants and trainers with a business that already boasts many high-profile spa and salon members in Europe, Asia Pacific, Australasia and the USA. Q. What was the inspiration behind Aesthetic Business Solutions?

Having witnessed the effect of the recent legislation changes and the current economic climate on the businesses and lives of a number of my close friends and colleagues, I decided that that I no longer wanted to simply offer coaching and training in sales and marketing. Instead, I wanted to help those people whose businesses had been adversely affected to get back on track and achieve their client-focused goals.

Like many practitioners, business owners and franchisees, I have personally experienced the impact of losing a business first hand. This has driven me to develop a solution that will build longterm renewable income. I initially set out to provide the opportunity for independent nurse practitioners. However, thanks to the success of the ageSOURCE partner salons and spas, I decided to develop and enhance the business specifically to make it not only appealing, but hugely profitable for medical aesthetic clinics of all sizes across the UK. Q. How did you get started?

Most new businesses dive in head first by launching a product or service and then look to see if there is a market for it. We took a very different approach. We wanted to serve our clients in the best possible way, so we took the time to listen to what the market was telling us and this helped us to identify the real pain points.

Based on their feedback, it became perfectly clear that the traditional approach to sales and marketing for introducing new anti-ageing products and services was not enough to guarantee long term growth.

In response to this problem, I selected a leader in the development of anti-ageing treatments as my capital partner, and then crystallised the value of our combined expertise to create a unique, science based business solution that could offer our clients a rapid return on investment.

Q. What makes your solution so unique in a market that is flooded with anti-ageing offerings?

Above everything else, we show you exactly how to unlock the potential in your existing client base to produce an ongoing revenue stream of pure profit without the need for additional resources. We will also demonstrate how to promote this new anti-ageing opportunity alongside your own business and treatments to maximise your profits on the services you offer, increase your client retention, gain new clients and double your retail income without having to split retail commission with your team.

We firmly believe that training and support is fundamental to ongoing success, and our figures will demonstrate the solid impact that this will have on your bottom line. All of our partners benefit from one-to-one

practical education, followed by advanced customised training so you are fully supported throughout the development of this new business. We provide ongoing education to ensure excellence in product use and maximum return on investment. It is our aim to ensure you and your team maintains the sense of excitement you experienced during the launch phase.

Our extensive marketing capability means we can generate high-impact marketing both online and off – even on a shoestring budget. As a result, our start-up business and brand package provides training media and support materials, business development plans, one-on-one coaching calls and account management expertise.

With all of that in place, we are confident that our new business solution, combined with our wealth of experience is perfect for individual practitioners and clinic owners who are committed to growing their businesses by providing innovative products and services to both new and existing clients.

Q. So tell me a little more about the products?

Our partner has won ‘Best New Skincare Product, ‘Best Skincare Innovation’ and ‘Best Company’ awards around the globe. The research they have carried out in the arena of genetic ageing has been recognised as leading the field by 15 years. The fundamental difference is that the ingredients in this range specifically target the underlying route causes of ageing, whereas all other brands focus on the signs and symptoms of ageing. Therefore, the treatments are both preventative, for those with younger skin, but restorative for those with more mature skin. Our partner’s range improves the overall structure of the skin, enhances collagen and elastin levels, floods the skin with moisture, improves skin tone, radiance and texture, and of course, reduces the appearance of fine lines, wrinkles, eye bags and open pores. The products have not only been clinically trialled but have also been peer reviewed; further testimony to the remarkable results and differences they are making to people’s lives.

Q. What exactly is your business solution?

It is a step by step science-based programme structured and tailored specifically for individual medical aesthetic practitioners, clinics and business owners. It won’t detract you from your current business objectives; in fact it will actually compliment injectables and other medical cosmetic treatments that you currently provide.

With no stock inventory to carry, it won’t tie up your capital, so you will be pleased to learn that this comes without the usual headaches and financial risks. Above all, this offers an opportunity to build long-term renewable income for you, your team, your practitioners and your therapists – all without any risk to you or your business.

In addition to the results-driven product benefits, your clients can enjoy preferential customer rates, ongoing rewards for monthly purchases (effectively ensuring they experience new products for free) and the added convenience of having products delivered directly to their home. Customer satisfaction is very high, with a repeat order rate of over 75% and a money-back guarantee available on selected products.

Q. What’s happening now and what is the next step for anyone wanting to find out more?

We will be shortly taking to the road and completing a nationwide road show with invite only events starting from the 21st June 2013 onwards. Once these events have taken place, we will be inviting interested parties to attend one-to-one meetings, where both parties will establish if the business solution we offer is right for them.

There are a limited number of places available as we will be directly investing our time, expertise and experience in our clients to ensure the business delivers the results and the return that you, your business and your clients want and need. For the right practitioners and the right businesses this opportunity offers the chance to create an additional income stream on a very exciting and unprecedented scale.

For more information and to find out how you can get an invitation to one of our events, please contact Pamela Underdown on: Mobile: 07942 898447 Office: 0800 0933 160 Email: pam@aestheticbusinesssolutions.co.uk

Round-Up of ASA Health & Beauty Adjudications The Advertising Standards Authority polices the content of Health & Beauty advertising through all mediums in accordance with rules set out in the CAP (Committee of Advertising Practice) code. This month we did a quick round-up of the naughty advertisers in our industry, in the hope that we can all learn a thing or two:

Beware of just which age group gets to see or hear your cosmetic surgery adverts!

A radio advert broadcast on Kiss FM for My Breast cosmetic surgery stated, "Are you considering cosmetic surgery? Then talk to My Breast. We offer both surgical and non-surgical procedures that can help you look and feel fantastic. From tummy tucks to liposuction, nose reshaping and breast augmentation. We offer outstanding aftercare. All of our surgeons are highly experienced experts and we only use the highest quality implants, which have a lifetime warranty." A jingle played in the background throughout the advert and at the close included the lyrics "My body, my choice, My Breast". The voice-over continued, "Text 'body' to XXXXX and we'll call you back."

The listener challenged whether the advert was inappropriately scheduled, because it was broadcast at times when he considered the content would have had particular appeal to under 18-year-olds.

My Aesthetics Ltd t/a My Breast (MB) responded by explaining that they advertised cosmetic surgical procedures and did not advertise them as weight loss or slimming alternatives. They did not therefore believe it was irresponsible to broadcast such adverts. Nevertheless, they said they regretted that a complaint was made about the advert in question and took complaints seriously.

The RACC explained that Kiss FM had passed on the schedule for the advert which was targeted at 18- to 45-yearold female listeners. Whilst there were no scheduling restrictions placed on it, Kiss FM had confirmed that they did not broadcast the advert during the breakfast show as they recognised the school run during breakfast and they were careful about what they placed in that show particularly.

The RACC sent, on behalf of Kiss, a graph that illustrated Kiss FM's 15–18 audience and this age group's listening figures compared to its total audience figures. They explained that Kiss FM was not able to provide Radio Joint Audience Research (RAJAR) figures for the day in question but they provided a programming schedule for that day. They said that because the advert was broadcast on 31st December, they ran an additional "Kisstory" during that day, which attracted the older end of their audience. They also ran a New Year's Eve extended mix into the evening, delivering music for New Year's Eve and New Year's Eve parties.

The ASA upheld the complaint and understood that the advert was played throughout the day on 31st December. They noted that the advert referred to "tummy tucks" and "liposuction" that were surgical procedures which resulted in a slimmer appearance and that the BCAP Code stated that adverts for slimming products, treatments or establishments must not be broadcast during or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to audiences below the age of 18.

They considered the audience figures provided and noted that approximately 20–30% of Kiss FM's listeners were aged under 18 years, and this figure was fairly consistent regardless of the day of the week or time in question.

They also noted that Kiss FM's website made reference to the fact of its popularity amongst young listeners, for example, it stated "Kiss 100 continues to successfully hit the mark with its young London target audience, reaching more 15-24s and more 15-34s than any radio station in London" and "Kiss is an iconic youth brand". The ASA therefore considered that because the advert featured references to slimming treatments and was broadcast at times and during programmes that were likely to appeal particularly to audiences below the age of 18, it had been inappropriately scheduled and breached the code for this.

The advert must not be broadcast again without a relevant timing restriction. Specifically, it must not be broadcast in or adjacent to programmes commissioned for, principally directed at or likely to appeal particularly to audiences below the age of 18 years. The ASA told MB that if they were to advertise on stations with particular appeal to under 18-year-olds in future, they should not refer to tummy tucks, liposuction or any other slimming treatments.

Full Adjudication

New Product Review Medik8 White Balance Click™ Intense Brightening Serum Medik8 White Balance Click™ (RRP £45.00) provides an effective solution against all types of pigmentation: dark spots, age spots, freckles, blotchiness, sun damage, uneven skin tone and melasma.

Skin discolouration is the result of not just one, but seven different biological mechanisms. White Balance Click™M contains a multitude of stabilised brightening active ingredients (including: Kojic Acid, Alpha-Arbutin, Lactic Acid, Phytic Acid and Niacinamide) that work together to target all seven mechanisms.

To guarantee stability, Elliot Isaacs, Founder of Medik8 and the research team has devised an innovative click packaging system where the potent Kojic Acid active is stored in the lid and released by the special click mechanism just before being used. This ensures a highly stable delivery system for increased efficacy.

This highly potent depigmenting serum has been clinically shown to dramatically improve the overall skin tone and gives a luminous complexion. It also helps to prevent the appearance of future dark spots. The skin will look visibly brighter and more radiant. No other hydroquinone-free formula is more powerful than Medik8 White Balance Click™ according to the manufacturers.

White Balance Click TM is Medik8's most powerful skin brightening solution to date with the indulgent smell of Ylang Ylang and a luxurious texture which spreads easily and leaves the skin looking more even and radiant.

For more information, please contact the UK distributor of Medik8, Skin Brands Ltd on 05603 141956 or visit www.skinbrands.co.uk.

NeoStrata® Skin Active Line Lift With Professional Strength Aminofil™ Clinically Proven to Lift Deep Lines and Wrinkles at 4 Weeks* NeoStrata Skin Active Line Lift is now available in the UK. The two step topical line treatment is the latest addition in the clinically proven NeoStrata Skin Active range and contains high strength Aminofil™. Aminofil™ is a tyrosine amino acid derivative (N-Acetyl Tyrosinamide) which delivers a rapid volumising effect in the deep skin matrix to visibly reduce deep facial lines and wrinkles when applied twice daily.

Dr Beth Briden, CEO of Advanced Dermatology & Cosmetic Institute in Edina, Minnesota, is presenting Skin Active Line Lift at the FACE Conference in June. She will discuss compelling data from a double-blind, vehicle-controlled study demonstrating that Skin Active Line Lift is well tolerated and effective in improving the appearance of deep expression lines in women with photodamage when used as a stand-alone treatment. Dr Briden will also discuss how Skin Active Line Lift has an important role to play as a topical adjunct to cosmetic procedures such as neurotoxins, peels, microdermabrasion and light based treatments when tackling difficult to treat lines.

Applied twice daily, Skin Active Line Lift targets deep expression lines. In addition to Aminofil™, it contains NeoStrata proprietary formulations NeoCitriate™ and NeoGlucosamine®. These ingredients work together synergistically to help build glycosaminoglycans, including hyaluronic acid and collagen, to provide volume in the deep skin matrix and visibly lift lines that, until now, could not be addressed by an anti ageing topical skincare regimen alone. st

*Poster presented at the 71 Annual Meeting of the American Academy of Dermatology, Miami, FL; March 1-5, 2013.

For more information, please call Lorna Bowes, Director of Aesthetic Source, the distributor of NeoStrata on 01234 313130 or visit www.aestheticsource.com. Visit Aesthetic Source at Stand 17 at FACE.

Introducing The New Lustre Pure Light Pro & The Lustre Clinic Acne affects 650 million people globally, with one in five women afraid to leave the house because of the poor state of their skin. And yet there’s been no real solution to the upsetting and surprisingly serious problem - until now!

Following the huge success of Lustre Pure Light Classic, Lustre Pure Light Pro launches next month, the latest innovation from Ambicare Health has been developed with healthcare professional and Lustre original user’s requests for shorter treatment times and faster results. Creating a newer, lighter and more effective version of the hugely successful original Lustre Pure Light Classic.

Lustre harnesses the safe, natural part of the visible light spectrum - “blue light”- using clinically proven technology to eliminate spot-causing bacteria. Revolutionising acne maintenance with daily use for as little as 20 minutes, trials of Lustre Pure Light Pro proved acne sufferers can achieve a 60% improvement in inflammatory acne, and a 50% improvement in comedone counts after 12 weeks of regular application.

Acne can be a debilitating problem that is seldom treated seriously - despite the fact that almost half of suffers consider themselves depressed over it. Almost a third of acne suffers have tried multiple skin treatments to little or no success, spending on average £50 a month experimenting with treatments. But over double this figure have not heard about light-based acne treatments, and nearly all sufferers declared they’d be interested in using it. Lustre will change that.

On the 20th June The Lustre Clinic is launched, a revolutionary online forum that combines the two things acne sufferers need: support and a solution that actually works. The Lustre Clinic will host a community where those with problem skin can talk openly and frankly about a hugely common problem that limits confidence and self-image to an extreme degree.

Users will be able to interact with each other and with a highly qualified team of healthcare professionals who will offer advice and help on everything to using the Lustre products to best effect, to hair and make-up tips for healthy skin.

The forum is intended to complement the latest Lustre model.

Lustre Pure Light Pro will launch at FACE on June 21st, supported by key clinical evidence on Sunday 23rd June from speakers Dr Johanna Ward and Dr David Eccleston. It will be exclusively available from professional specialist clinics. For more information, please visit www.lustrepurelight.com.

Visit our sister site www.cosmeticvideos.co.uk to see all the great videos, including Member’s Only content today!

The Member’s Only section of our specialist video website contains videos that are more instructive and aimed purely at medical professionals, relating to detailed explanations of concepts, techniques, procedures, protocols and dealing with problems. If you haven’t accessed this section already, it’s quick and easy to do so...

Simply Register using your Consulting Room membership information (username or email address and password) and if everything matches you will be authorised automatically and you can then log in to the Cosmetic Videos Members Only Area whenever you like; all free of charge to Consulting Room members.

www.cosmeticvideos.co.uk

Feature Article The World Has Gone Mobile Crazy… Have You? Morgan Stanley released a report in 2011 stating that only 45% of the time spent on an iPhone is used making calls, the rest is Internet browsing, games, emails and messaging. We are all aware of the huge growth of smart phones, what we can do with them and how most of us feel naked today without our trusted iPhone or Android smart phone in our back pocket. The way the world is now using mobile devices is re-shaping how individuals find the information that they want.

In 2012 alone, searches in Google from a mobile device quadrupled and for many items, 1 in 7 are now bought from some sort of mobile device. The growth of mobile Internet searching is increasing at a faster speed than the Internet did in the nineties.

So the world is going mobile crazy. What does it have to do with the cosmetic and aesthetic healthcare industry? Better question… how does it affect your business and future revenues? This article will discuss the growth and the importance for your business to embrace this mobile boom and how you can be one step ahead of others by supplying mobile friendly information to your potential clients through several different mobile Internet mediums specifically mobile websites, but touching on mobile search.

A recent study from econsultancy.com stated that nearly two thirds of businesses today still do not have mobile friendly websites. This study also claimed that approximately 50% of Internet users aged 34 - 45 are using their mobile device to browse the Internet and just fewer than 35% of users aged 45 - 54 are doing the same. These statistics prove that the target age group for any clinic or cosmetic / aesthetic professional is using mobile devices to get the information they want. Although the growth is slower within the 45 - 54 age bracket, the importance of you supplying your potentials clients with the information they want in a mobile friendly way is consistently growing and right now the most cost effective and easiest way to do this is making your website mobile friendly.

However, “mobile friendly” is a very broad term and it is important that when you enquire about this with any supplier, you must obtain clarity on what they mean by mobile friendly. Another term thrown about in the world of websites is ‘responsive development’. The lack of understanding between ‘mobile websites’ and ‘responsive websites’ can cost you, so make sure you are clear on the two and the benefits of either option. Although both can be just as beneficial for your business, only one is required. Below is a brief explanation and illustration for you to make sure you get exactly what you want and need.

Responsive Website Today screen sizes and resolutions vary across several different devices. Specifically concentrating on mobile devices, the width of a smart phone is dramatically smaller than the width of a tablet device or desktop computer. It is these variations that have introduced ‘responsive design’.

Responsive design displays all elements of your website in different formats and order depending on the screen resolution (width) it interacts with.

This illustration explains it perfectly.If you imagine that each colour in the different screen sizes represents a specific element of your website. For this example, let’s say the red box is your logo, the bright blue box is your menu tab, the smaller square grey boxes are images and the narrow grey horizontal lines are text.

To ensure the end user can access the same information from your website on a mobile device as easy as they can on a desktop computer, a developer will implement what

is called a ‘responsive code’ which can read the width of each screen the website falls on and adjust accordingly.

Responsive is purely a way your site elements are re-arranged to fit the specific device you are viewing the website on. Although it sounds simple, as explained above nearly 70% of business websites today are not even responsive and it does encounter extra development and designing. Responsive is becoming the most popular way to make websites mobile friendly.

Mobile Websites Mobile websites are a completely different website all together. It requires a full re-design and re-development. A mobile site will completely focus on giving the visitor the most user-friendly experience and be able to access everything they want through simple one click operations. Mobile sites usually provide limited information and are lead by images and badges (one click call to action buttons) i.e. click here to get this offer.

Below you will see one of the best examples of mobiles sites out today by the global clothing brand H&M. Although not the industry we are focusing on, you can see the difference of each website for each device.

Desktop Experience – www.hm.com/gb

Tablet Experience – tablet.hm.com/gb

Mobile – m.hm.com/gb

The thing to look out for here is the URL (web address) circled in red. You can see each time the website recognises what type of device it is being viewed on, the website adapts and changes. You can also see how specifically for the mobile version design has changed completely. What they have done here is analysed the best way to present their product on all type of devices. This is one of the best examples in the market today.

My thoughts on this are simple. Both options are good. Both options can benefit any cosmetic clinic or aesthetic business; however the important thing to remember is what message are you trying to get across in your website?

What do you want the user to do? This is what I feel should determine your preferred choice.

The essential points to make is how each option can be effective and add to your business on a monetary level and if you choose to invest your money in either option how does it help you long term in your business?

Cost Comparison and ROI Overall responsive websites will be the most cost effective in the short term. Most quality website agencies today will implement the responsive process within their pricing and offer this as pretty much standard. Whereas a mobile site, due to it being a whole re-design and separate development process altogether, the costs are usually separate and you will be paying anything from £900 upwards for a good quality bespoke mobile site. In my agency mobiles sites start at £950 and I have found this is a good price point for such a service.

If you consider that if only 10% of your potential customers look at your website through a mobile device and in the space of 10 seconds cannot access what they want to access, what will this cost you, £10,000 a year, £15,000 a year? That revenue has gone from your business because the font is too small, images are blurry or they can’t find your phone number to enquire? My view is spending that little extra to make your website responsive at the bare minimum could help your revenue long term.

Mobile Search When talking about the growth in mobile internet use, we cannot forget to mention how the growth of searching for something we want with our smart phone’s internet browser has also become the growing trend. eMarketer released an article last year that stated mobile advertising revenue has reached $2.6 billion to the advertising providers. Google released a statement this year claiming they expect over $2 billion of their overall revenue to be from their mobile advertising platforms.

Statistics like these cannot be ignored when you take the growth of mobile Internet and the money being ploughed in to this from advertisers worldwide. What does this mean for you? Similar to what I stated before, your potential customers are now using mobile devices to find their information and YOU need to be in front of them. This is done through various means of ‘Search Marketing’, but the most popular right now is ‘Search Engine Optimisation’ (SEO) that is optimised for mobile search. Again, the better-quality agencies out there will have this as standard within their SEO marketing packages.

Mobile optimised search marketing is not too dis-similar to developing a mobile website, in the sense that there are some specifics techniques to implement to make sure if you rank well in Google that will also see rank ability in mobile device searching. Google, when searched on a mobile device is different to the desktop PC version. It can also supply you with different t search results than when searching on a desktop. This is because Google have now introduced a different style of search engines for each device. See below illustration: Tablet Version of Google:

Mobile Version of Google:

From the above images you can see the differences between Google on a tablet device and a mobile device, plus you can see circled in red they give you the option to switch back to the ‘classic’ version, which is basically the standard desktop version of the search engine.

The major difference between Google on a mobile device and on a desktop device is that Google are aware that most people that search on a mobile device are searching for something in a specific location, hence the option to use your location (set by the GPS function on your device) to further narrow down your search by being specific about your location (see the red underline in the above image).

By default, most searches on mobile devices use your current location and provide you with what you are looking for local to you. See below illustration.

What I am showing you here is how Google has changed how it supplies your search results and we have found that expansion in this area in ongoing.

How can this help you though? As you can see in the image, Google is not just supplying you with websites anymore, but Google Places Local listings (see red outline). This is an ever growing area and something that can easily be implemented by anyone. A Google Places Local Business listing is free (www.google.co.uk/local/add) and the first step to being found in mobile searches is setting this listing up.

Although, just setting it up is not always enough and using a specialist marketing agencies that can set this up and manage the listing for you is something to consider. The way your listing is set up and ‘optimised’ can be the difference between you ranking page one in Google or being non-existent to your potential clients. Enquire with a Google specialist agency to find out the finer details of this service.

Mobile Apps I couldn’t write an article on the growing trend of mobile device use without mentioning mobile apps. While researching for this article it was impossible to miss out on the massive growth statistics out there on the mobile app market. However, I can’t help but feel the mobile app world, right now, is not going to affect any cosmetic and aesthetic professional’s bottom line. Although, cost effective options are out there and available, mobile apps are still going to cost you in to thousands to make and will it really be something your ideal client will use in the cosmetic industry? Right now, my thoughts are no.

Presently, I can only see a mobile app being used more as a loyalty application that supports existing clients with news and offers so they get more value for money by using their mobile. An App by River Banks Clinic is the best example of this that I could find.

Personally I do not feel this will produce a return on investment for the majority within this industry at present. The aesthetic industry is a service business and mobile apps are not a tool that people buy services from, but buy products, get news updates, network etc. If you have a successful online shop for your skincare ranges, then it may be worth it however, but you need to weigh up the pros and cons carefully.

Although the growth is huge in the app market we are not selling games, but medical treatments. Mobile apps are certainly not a marketing tool I would insist you spend some money on just yet.

Conclusion Overall I hope this article has given you a much clearer idea of how the growth of mobile device usage can affect your business and help its profitability in the long run. We now understand that a mobile website is your first step and that being able to supply potential clients with mobile friendly information is imperative in today’s world. More users are expecting to see “mobile friendly” websites and mobile web users are typically prepared to only make a few clicks when accessing a website on their mobile device than users accessing sites from a desktop PC. The important point to remember is we cannot avoid this growth of mobile browsing and just like when your clinic has to invest in a new technology to supply a new or advanced treatment, the same goes for your website. Recent statistics from gartner.com say 2013 is the year that mobile internet browsing will overtake PC desktop browsing.

Don’t let yourself get left behind.

References: http://morganstanley.com http://econsultancy.com/uk/blog/8216-70-of-companies-yet-to-launch-a-mobile-site-survey http://blog.kissmetrics.com/mobile-mania/ http://mashable.com/2010/04/13/mobile-web-stats/ http://www.hm.com/gb http://www.mobilemarketer.com/cms/news/research/11974.html

John Castro John Castro is the founder and director of websitesforcosmetics.com, a specialist web marketing agency that focuses on websites and web marketing for the cosmetic and aesthetic healthcare industry.

John has over six years experience in sales and marketing. He launched his digital marketing agency only 2 years ago and has gained vast traction. 2013 sees John and his team launch websitesforcosmetics.com. His 100% focus is to now supply cosmetic and aesthetic professionals with website and digital marketing services.

His expertise now sees him become a regular contributor to The Consulting Room’s blog and newsletter, plus becoming a speaker to the industry on this very subject. His charisma, clarity and transparency will only see him become a valuable contributor to this industry.

Website: www.websitesforcosmetics.com | Email: jc@websitesforcosmetics.com

Eye Spy With My Industry Eye The 3rd Consulting Room Aesthetic Industry Golf Challenge We are pleased to announce that the 3rd annual Consulting Room Golf Challenge Day was a great success with many golfers from clinics and industry suppliers alike taking part. Held at the th Old Thorns Golf Club in Hampshire on Saturday 18 May, the winners of the coveted Challenge Cup for best overall team were Ron Sullivan and Paul Wilkinson representing Courthouse Clinics.

The event provided the forum for friendly competition on a challenging course followed by an evening of awards and entertainment. The full round-up of The Consulting Room Golf Challenge Tournament Awards is as follows: Best Individual Male (sponsored by Epionce) - Danny Large (Team Dermalux) Best Individual Female (sponsored by Cosmetic News) - Jane Agate (Fiona and Marie) Best Clinic Team (sponsored by Syneron Candela) - Courthouse Clinics Best Supplier Team (sponsored by Face Ltd) - Syneron Candela Longest Drive (sponsored by Rosmetics) - Danny Large (The Consulting Room) Closest to pin (sponsored by Rosmetics) - Elaine Barker (Syneron Candela) Closest to the pin in 2 (sponsored by Skin Brands Ltd) - Ron Sullivan (Courthouse Clinics) Hacker Award (sponsored by Mapperley Park Training Centre) - Cynosure Mystery Prize (sponsored by BACN, awarded for best scores on a random hole) - Aesthetic Solutions Best Dressed - Dan Huxley (The Consulting Room) Purple Ball Winners (sponsored by Dermalux) – Mary-Kay Sheehy, Martyn Roe, Paul Simmonds & Simon Knowles

Best Overall Team, Consulting Room Challenge Cup Winners - Courthouse Clinics

To see all the photos from the event, please visit our Facebook page.

Advertorial

Consultation With Employees Staff consultation is not always the first priority within many workplaces and all too often you hear the same old phrase “I didn’t know, I wasn’t told”. Consulting employees on health and safety matters is very important when creating and maintaining a safe and healthy working environment, as staff can help identify hazards, assess risks and help develop ways to control or remove them. This action can in turn help businesses become more efficient and reduce the number of accidents and work related illness. By law, employers must consult all their employees on health and safety matters, and this includes any workers who are self-employed, for tax purposes.

Legislation sets out how employees should be consulted in different circumstances as well as the different choices that employers have to make. There are two different sets of regulations relating to consultation: The Safety Representatives and Safety Committees Regulations 1977 The Health and Safety (Consultation with Employees) Regulations 1996 Where an organisation recognises trade unions within any part of the business then the Safety Representatives and Safety Committees Regulations will apply, whereas the Health & Safety (Consultation with Employees) Regulations 1996 will apply and will place a legal duty on all organisations to discuss health and safety matters with employees who are not represented by a trade body.

The consultation process entails not only providing information to employees but also to listen to and take account of what they say before making any health and safety decisions for example: When informing members of the likely risks associated with work that is being undertaken along with the means of controlling the risk.

When making decisions involving work equipment, processes or organisations.

When planning any health and safety training.

When making arrangements for getting competent people to help the organisation comply with health and safety laws.

When introducing new health and safety related technology.

Where necessary, employees or their representatives should be given adequate time to read and understand the information they are given and a chance to express their views.

Evidence often shows that union based organisations often have higher levels of health and safety performance due to their empowered role, however, these days, many businesses are not covered by trade union safety representatives and it is therefore down to the employer to decide on what is the best medium to consult members of staff. For example employers can liaise with staff directly or through designated representatives.

In order to ensure that the nominated members of staff can perform their duties effectively, it will be important to provide suitable and sufficient training. These courses should be provided at the employer’s cost and may require the individuals to attend the appropriate courses during working hours.

In order to ensure that the consultation process is effective it is important to provide your employees or their representatives with enough information to enable them to undertake a useful and valuable role within the health and safety process. Employers do not have to provide information which they are not aware of or information: That would not be in the interest of security or against the law.

About an individual who has not given their permission for it to be passed on.

That may be detrimental to the business.

That has been received in connection with any legal proceedings.

These regulations are enforced by the Health and Safety Executive who will often ask about, and monitor the activities regarding consultation with employees when they visit individual premises. If the inspecting officer is not satisfied that consultation is being addressed correctly or that adequate provisions are not being provided then they may issue an improvement notice to the organisation which could cost the organisation a considerable amount of money due to the recent introduction of the Fees for Intervention (FFI).

Where there are disagreements about the consultation process, organisations should firstly try to resolve them internally using the normal in house procedures. However, if all else fails advice can be sourced through ACAS (The Advisory Conciliation and Arbitration Service) or the Labour Relations Agency (LRA) in Northern Ireland.

In conclusion, to ensure that your organisation is complying with the regulations it is important to consult with employees about health and safety matters. Firstly, notify all members of staff that the company wishes to proactively involve all members of staff in safety consultations. If employees wish to nominate representatives the organisation should implement regular safety meetings to discuss any issue.

On occasions, staff members may not initially be interested in the process and will not volunteer for the task.

Therefore the organisation should address this by implementing regular safety meetings where nominated members of staff are invited, and by posting minutes of the meetings on staff notice boards. At the meetings, the management should review all current health and safety processes and the documentation that is in place. Quite often when we visit organisations it is stated that the company does not have time to review risk assessments, but by having set meetings it gives the management the opportunity to address this issue as well as getting the opinions of individuals who actively undertake the tasks. In effect killing two birds with one stone.

If you do not opt for regular safety meetings, it is important to demonstrate that there is a consultation process available for staff to comment on safety issues. This may be by simply providing a hazard detection process for employees, so that they can inform management of any hazards that they discover as they undertake their work.

Ideally this should consist of a written record to prove to an enforcing officer that there is a procedure in place.

Every business is unique therefore; no single model can be applied to worker involvement. Therefore, if you currently do not have any consultation procedures in place you will need to be flexible and think about how and what is required to ensure that your business does not fall foul of health and safety legislation.

For more than a decade we have been helping businesses achieve health and safety compliance. Citation offers a fixed price health and safety and employment law consultancy service in order to help our clients comply with legislation. For more information call 0845 844 1111 or visit www.citation.co.uk/affinity/abs.

Business Corner New Enforcement Regime For Cosmetics The Dept for Business is seeking views on draft Cosmetic Products Enforcement Regulations 2013, which establish a new UK enforcement regime that meets the requirements set out in Regulation (EC) No 1223/2009 for th all cosmetic products made available on EU markets after 11 July 2013. Enforcement powers, penalties and offences are broadly similar to those in the existing regulations that they replace, although the offences and penalties have been expanded to reflect the broader scope of the new European Regulation. th

Consultation on enforcing the regulation on cosmetic products (EC) No 1223/2009 (BIS13/721) ended on 15 May; page includes links to the consultation document and a draft regulation. The outcome of the public feedback will be available soon on this page.

Limiting Payment Surcharges The payment surcharge that some businesses add to the price of goods when a customer opts to pay by a particular method, such as debit or credit card, will be restricted to the amount that covers the actual costs of processing the payment, under a provision of the EU Consumer Rights Directive that was brought into force across the UK by The Consumer Rights (Payment Surcharges) Regulations 2012/3110, on 6th April. Existing businesses with fewer than 10 full-time employees (micro businesses) and start-ups are exempted until June 2014.

Traders may be in breach of the regulations if they mislead consumers about a payment surcharge or omit/hide information. The regulations apply to contracts between a trader and consumer however they are concluded – i.e. in a shop or online – although a number of specially defined contracts are excluded and the regulations do not apply to charges imposed by traders for all means of payment. Business-to-business contracts are also outside the scope of the regulations. Traders can calculate their surcharges either per transaction or on the basis of the average cost incurred in processing it.

The regulations included enforcement provisions and also fall within the general consumer enforcement powers provided by part 8 of the Enterprise Act 2002.

Real Time PAYE Reporting HM Revenue & Customs has had to relax PAYE real time information (RTI) reporting arrangements for employers with fewer than 50 employees who are finding it difficult to report every payment they make to employees at the time they make it. Until 5th October, they will be allowed to send information by the date of their regular payroll run but no later than the end of the tax month. In the meantime, HMRC will seek to assess and understand the impact of RTI on the smallest employers in order to identify how they can address concerns that have arisen despite the flow of information it has been sending to business owners.

HMRC sent a final reminder directly to employers/pension providers in February to notify them formally that they th had to commence RTI from their first payroll day on or after 6 April and warn them that it was time to take action that included acquiring RTI-ready payroll software. The letter included a checklist advising them of the steps they needed to take.

The guidance that has been made available includes:‘Operating PAYE in real time (RTI)’, ‘Exceptions to reporting PAYE information ‘on or before’ paying an employee’ and ‘PAYE RTI: penalties, returns and payments for 2012-13 and 2013-14’.

Educational Opportunities

Training, Events, Mentoring etc...

Ensure that you are kept up to date with all educational opportunities, including webinars, seminars and conferences. www.cosmetictraining.co.uk is a focused directory that brings together key training opportunities and events. The dedicated and unique reference site will provide information about all areas of the Aesthetic business:

Cosmetic Training Features:      

Conferences & Meetings Bespoke Training and Mentoring Cosmetic Industry Qualifications Training Venues for Hire Training Courses & Webinars Business Related Seminars

With over 40,000 Procedures performed in Britain in 2010 we are constantly seeing emerging trends, new innovations, new products and new procedures. Therefore it’s important for you and your staff to keep constantly updated on all the changes in this fast paced business.

Receive a FREE monthly email update on the upcoming and latest events and opportunities.

For those members who offer training/mentoring or rooms for hire we also offer a range of competitively priced advertising options - including listing of training courses in our directory, targeted banner advertising in our training search results pages and opportunities to sponsor our monthly training update e-newsletter. Click on the image to learn more.

www.cosmetictraining.co.uk

Conferences Dates For Your Diary FACE Conference 2013 FACE 2013, the UK’s premier medical aesthetic conference and exhibition is moving to a larger venue in 2013 to help accommodate the growing lecture programmes. For more information on the huge variety of parallel agendas, please visit: www.faceconference.com 21st – 23rd June 2013 at the QEII Conference Centre, Westminster, London

10th Anti-Ageing Conference London (AACL) 2013 AACL is delighted to host international professionals from around world, including scientists, physicians, gerontologists, health care practitioners, medical centre directors, spa and clinic owners, and those interested and knowledgeable in the field of anti-ageing, preventative health care and complementary medicine to attend these cutting-edge scientific lectures. For more information, please visit: www.antiageingconference.com 19th – 21st September 2013 at the Kensington Town Hall, London

Clinical Cosmetic & Reconstructive (CCR) Expo A business-to-business event that will bring the international surgical and non-surgical community together under one roof. The expo will showcase over 120 international exhibitors: from cutting edge surgical equipment and supplies through to non-invasive products, business services, training and consultancy. There will be 14 days of Continuing Professional Development (CPD) content, including workshops, conferences and live demonstration theatre. For more details, please visit: www.ccr-expo.com 11th – 12th October 2013 at the Olympia, London

IAAFA 2013 The International Academy of Advanced Facial Aesthetics (IAAFA) annual meeting will be later this year, being held in November. The event also includes a charity ball. For more details, please visit: www.iaafa.net 29th & 30th November 2013 at the Royal College of Physicians, London.

Aesthetic Awards 2013-14 in Association With Cosmetic News The third annual Aesthetic Awards in association with Cosmetic News is open to all aesthetic practitioners, clinics, manufacturers and suppliers working in the field of cosmetic medicine and are designed to recognise excellence, innovation and the gold standard in products, treatments and practice. Training providers can now also enter with the addition of two new categories. Nominations for the awards are now open, download a form here (PDF).

7th December 2013, London.

Cosmetic News Expo and Aesthetics Conference 2014 The two-day trade show and conference event brought to you by Cosmetic News magazine.

8th & 9th March 2014 at the Business Design Centre, Islington.

For details of all upcoming UK and Non-UK conferences and exhibitions please visit our Cosmetic Training website.

Attend The UK’s Largest Aesthetic Conference and Exhibition (FACE2013) From Only £50 Sign up today for the UK's premier aesthetic conference which has been certified for 40 CPD points. With specific agendas suitable for medical practitioners of all grades, aesthetic therapists, clinic managers and marketeers, FACE has something for everyone. With two weeks remaining, tickets are limited and with over 80 exhibition stands and 130 National and International speakers, there is more to offer at FACE than ever before. A full weekend pass will get you access to all of the exciting lectures at the biggest FACE Conference ever.

FACE Conference Special Offer for Consulting Room Members This is an exclusive deal from FACE Media. The Consulting Room in conjunction with the FACE Conference have a special offer for all our Consulting Room Members.

Buy one full priced 3 day delegate ticket for £599 and get one free 1 day delegate pass for the business, cosmeceuticals, surgical, ageing skin, or equipment agendas, or one free 2 day pass to the therapists agenda (worth £99).

Click here to take up the offer (login to Members Area required).

Injectables Masterclass—£599 for the most focused injectable agenda in the UK A chance to come and listen and learn from some of the most recognised speakers in the world of aesthetics including Michael Kane, Rajiv Grover, Nick Lowe and Fred Brandt, in a line-up that is unbeatable.

Business Know How— £250 for a three day business agenda (£99/day) Never before has a business seminar been so in-tune with the current markets, with lectures from social networking and radio marketing all the way through to accounting and business planning advice.

Aesthetic Equipment Agenda —Only £180 for Two Days of lectures on aesthetic equipment The UK has one of the largest markets when equipment is and this specialist forum will break down the information and show you all the new techniques, treatments and platforms that are available and help you make better decisions on what application is best for your clinic in the long and short term.

Aesthetician Development—Only £50/day for Non-Medical Professionals The last decade have seen the role of beauty therapists, laser technicians and other non-medically qualified practitioners working in aesthetics rapidly evolve, enabling them to work alongside medical practitioners or expand their own skill set in salons or their own businesses. A new 2 day event is tailored specifically to exploring advanced treatments that are performed by practitioners with different skill sets, interests and backgrounds.

Facial Surgery - Only £99 for a masterclass in facial surgery According to BAAPS statistics, combined numbers of procedures for Blepharoplasty, Rhinoplasty, Otoplasty, Browlift and Face and Neck Lifts were double the total number of breast augmentations performed by their members in 2012. Facial Cosmetic Surgery is in demand and growing and the FACE Conference is hosting a specialist 1 day symposium on Saturday 22nd June devoted to the subject. Speakers including Mr Rajiv Grover, Dr Fahd Benslimane from Morocco, US Surgeon Dr Raj Kanodia, and Dr Stephen Mulholland from Canada are included in an international expert faculty exploring different aspects of facial cosmetic surgery.

Skin Deep—Only £180 for Two Days of lectures on Cosmeceuticals and Anti-Ageing.

A 2 day forum dedicated to the skin on 2 levels: Cosmeceuticals & Anti-Ageing. Friday will see the Cosmeceutical agenda focus on the opportunities that can be of benefit to enhance treatments for your patients whilst also being a valuable additional revenue source for your clinic. The Anti-Ageing agenda will look specifically at the challenges of treating ageing skin exploring different treatment approaches to improve skin health and function.

Workshop and Exhibition Experience—Only £50 per day!

Something very new to FACE is an opportunity to attend and enjoy one of the largest exhibitions in the UK and also experience some of the corporate workshops available. With over 30 workshops and 40hours+ of learning the opportunity for all those who want to have a fleeting visit is too good to pass up!

We realise that it isn't always easy for the entire clinic to come and experience the UK's Premier Aesthetic Conference and our world renowned speakers, so we have set aside different price brackets for each agenda to ensure that all your members of staff get the best lectures suited and tailored for their specialities. For a complete breakdown of the agendas and to decide which package is most suited for you please visit Complete Agendas.

Use the tabs to select the different days. Or download a PDF copy of the FACE programme here. Do not miss out on the opportunity to attend what promises to be one of the most exciting aesthetic conferences of 2013 anywhere in the world. All options for registration are available here Register Now.

Clinical Information

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Is the malaris muscle the anti-aging missing link of the midface?

Zufferey JA. Clinique Arteplast, Rue de Lausanne 30, 1950 Sion, Switzerland.

Eur J Plast Surg. 2013 Jun;36(6):345-352.

BACKGROUND: The malaris muscle is a superficial and fine facial muscle. It is not well known because of its inconsistency in Caucasians. It could play a role in midface aging prevention as that observed in subjects with prominent cheekbones like Asian people. The purpose of this study was to explain how the malaris muscle is able to produce an anti-aging effect on the midface.

METHODS: We first analysed a hundred pictures of human faces of different age sex and race to better comprehend identifying characteristics of aging in particular of the midface. Then anatomical dissections were done on fresh cadavers to identify the malaris muscle associated with radiological studies. Finally, in vivo experiments with botulinum toxin A (Botox) and lidocaine (Xylocaine) permitted to precise the action of the malaris muscle on the midface and principally on the malar fad pad.

RESULTS: These anatomical and functional studies demonstrated that the malaris muscle acts as a dynamic link between the Superficial Muscular Aponeurotic System (SMAS) of the upper part of the face and the SMAS of the midface, producing a lifting effect of the soft tissues of the cheek particularly the malar fat pad. This action is the due to presence of the dermal terminations of the malaris muscle.

CONCLUSIONS: The malaris muscle could be an anti-aging link of the midface. Our findings suggest a new approach for the comprehension of the global facial aging.

The cost-effectiveness of onabotulinumtoxinA for the prophylaxis of headache in adults with chronic migraine in the UK. Batty AJ, Hansen RN, Bloudek LM, Varon SF, Hayward EJ, Pennington BW, Lipton RB, Sullivan SD. BresMed , Sheffield , UK. J Med Econ. 2013 May 22.

Background: Although chronic migraine is associated with substantial disability and costs, few treatments have been shown to be effective. OnabotulinumtoxinA (Botox, Allergan Inc., Irvine, CA) is the first treatment to be licensed in the UK for the prophylaxis of headaches in adults with chronic migraine. This study aims to evaluate the cost-effectiveness of onabotulinumtoxinA in this indication in the UK. Methods: A state-transition (Markov) model was developed comparing onabotulinumtoxinA to placebo. Efficacy data and utility values were taken from the pooled Phase III REsearch Evaluating Migraine Prophylaxis Therapy (PREEMPT) clinical trials program (n = 1384). Estimates of resource utilisation were taken from the International Burden of Migraine Study (IBMS), and stopping rules were informed by published medical guidelines and clinical data. This study estimated 2-year discounted costs and quality-adjusted life years (QALYs) from the UK National Health Service perspective.

Results: At 2 years, treatment with onabotulinumtoxinA was associated with an increase in costs of £1367 and an increase in QALYs of 0.1 compared to placebo, resulting in an incremental cost-effectiveness ratio (ICER) of £15,028. Treatment with onabotulinumtoxinA reduced headache days by an estimated 38 days per year at a cost of £18 per headache day avoided. Sensitivity analysis showed that utility values had the greatest influence on model results. The ICER remained cost-effective at a willingness to pay threshold of £20,000-£30,000/QALY in the majority of scenario analyses as well as in probabilistic sensitivity analysis, where onabotulinumtoxinA was costeffective on 96% of occasions at a threshold of £20,000/QALY and 98% of occasions at £30,000/QALY. Conclusion: OnabotulinumtoxinA has been shown to reduce the frequency of headaches in patients with chronic migraine and can be considered a cost-effective use of resources in the UK National Health Service. The uncertainties in the model relate to the extrapolation of clinical data beyond the 56-week trial.

Lateral oblique forehead lines: redefining sleeping lines and treatment with botulinum toxin A. De Boulle K, G Turkmani M. Aalst Dermatology Clinic, Aalst, Belgium.

J Cosmet Dermatol. 2013 Jun;12(2):163-167.

BACKGROUND: Lateral oblique forehead lines had previously been defined as "sleeping lines." We present arguments to support the premise that these lines are not caused by sleeping position, but arise instead from the repeated contraction of powerful frontalis and orbicularis oculi muscles and can therefore be successful treated with onabotulinum toxin A. OBJECTIVES: To understand the causes behind the development of lateral oblique forehead lines and to look at treatment outcomes using onabotulinum toxin A. METHODS: An examination of facial anatomy and physical laws that could influence the formation of lateral oblique forehead lines was performed. Case studies of two male subjects presenting with these lines and treated with onabotulinum toxin A are discussed.

RESULTS: Lateral oblique forehead lines were shown to be the result of muscular contraction rather than sleeping position. There were positive esthetic results in the appearance of these forehead lines in the two patients treated with onabotulinum toxin A. CONCLUSION: This new definition of lateral oblique forehead lines is important because it allows for the possibility of treating overactive muscular activity with onabotulinum toxin A thereby diminishing the appearance of the lines.

Placebo controlled, prospectively randomized, double-blinded study for the investigation of the effectiveness and safety of the acoustic wave therapy (AWT(速)) for cellulite treatment.

Russe-Wilflingseder K, Russe E, Vester JC, Haller G, Novak P, Krotz A. Praxis und Laserzentrum , Haydnplatz 4, Insbruck , Austria.

J Cosmet Laser Ther. 2013 Jun;15(3):155-62.

Placebo controlled double-blinded, prospectively randomized clinical trial with 17 patients (11 verum, 5 placebo) for evaluation of cellulite treatment with Acoustic Wave Therapy, (AWT(速)) was performed. The patients were treated once a week for 7 weeks, a total of 8 treatments with the D-ACTOR(速) 200 by Storz Medical AG. Data were collected at baseline, before 8th treatment, at 1 month (follow-up 1) and at 3 months (follow-up 2) after the last treatment with a patients' questionnaire, weight control, measurement of circumference and standardized photography. Treatment progress was further documented using a specially designed 3D imaging system (SkinSCAN(3D), 3D-Shape GmbH) providing an objective measure of cellulite (primary efficacy criteria). Patient's questionnaire in the verum group revealed an improvement in number and depth of dimples, skin firmness and texture, in shape and in reduction of circumference. The overall result (of skin waviness, Sq and Sz, surface and volume of depressions and elevations, Vvv and Vmp) at two follow-up visits indicates a more than medium sized superiority (MW = 0.6706) and is statistically significant (pWei-Lachin = 0.0106). The placebo group revealed no statistical significance. No side effects were seen. This indicates the efficacy and safety of AWT(速) for patients with cellulite.

Safety and Efficacy of a Continuous-Flow, Injection-Assisted Device in Delivery of Dermal Fillers.

Lorenc ZP, Bruce S, Werschler WP. Dr Lorenc is a plastic surgeon in private practice in New York, New York.

Aesthet Surg J. 2013 May 13.

Background: A device to assist in the delivery of dermal filler may achieve reductions in patient discomfort and adverse events, as well physician fatigue. It may also increase the accuracy of material placement.

Objectives: The authors assess the safety and performance of the Artiste Assisted Injection System (Nordson Micromedics, St Paul, Minnesota) in normal therapeutic use compared with the standard manual administration of dermal fillers.

Methods: At 3 study sites, a total of 52 patients (48 women and 4 men) received bilateral full-correction injections of dermal fillers into randomized nasolabial folds (NLF). Injection into 1 NLF was made via Artiste, and injection into the other NLF was made via manual delivery. Immediately posttreatment and through 29 days, physician investigators, patients, and blinded evaluators recorded treatment durations and volumes, evaluated designated posttreatment characteristics using questionnaires, and documented adverse events (AE) and differences in cosmetic effects.

Results: Mean filler volume was 1.25 mL for the Artiste-treated NLF and 1.29 mL for manually treated NLF. One investigator used significantly less volume with Artiste than with manual injection (0.95 mL vs 1.12 mL; P = .001).

Blinded evaluators rated Wrinkle Severity Rating Scale (WSRS) results as "identical" in 81% of patients.

Investigator questionnaires showed a clear and statistically significant preference for Artiste over manual injection in all parameters (P < .001).

Conclusions: The Artiste device is a viable option for physicians seeking a continuous-flow, injection-assisted device for ease of treatment, better accuracy, and improved results.

A split-face comparison of low-fluence Q-switched Nd: YAG laser plus 1550 nm fractional photothermolysis vs. Q-switched Nd: YAG monotherapy for facial melasma in Asian skin.

Kim HS, Kim EK, Jung KE, Park YM, Kim HO, Lee JY. Department of Dermatology, Seoul St. Mary's Hospital, The Catholic University of Korea , Seoul , Korea.

J Cosmet Laser Ther. 2013 Jun;15(3):143-9.

Background: Melasma is a common pigmentary disorder which poses substantial therapeutic challenge.

Combined therapy may be beneficial in Asians, where mixed type melasma is dominant.

Objective: We sought to assess the efficacy and safety of a 1064 nm Q-switched Nd: YAG (1064 QSNY) and a nonablative 1550 nm erbium-doped fractional photothermolysis (NFP) treatment in Asian melasma.

Methods: This was a split face study, in which 26 patients were treated with the 1064 QSNY (6 mm spot size, 1.21.4 J/cm(2) fluence) for 10 sessions at 2-week intervals to the entire face, and with the NFP (dynamic mode, pulse energy 6-8 mJ/microthermal zone (MTZ); total density 300 MTZs/cm(2)) for five sessions at 4-week intervals to the experimental side of the face. Efficacy variables were modified Melasma Area and Severity Index (mMASI), the physician's global assessment (PhGA), and patient's subjective global assessment (PGA). Safety was evaluated through the reporting of adverse events.

Results: The percentage of subjective improvement was virtually identical on both sides. The mMASI corroborated the patients' subjective estimate, both in terms of the degree of improvement and the lack of difference between the 1064 QSNY + NFP and the 1064 QSNY treated sides. No serious side effects were reported in either side.

Conclusions: Our findings do not support the hypothesis of NFP providing a substantial benefit in treating the melasma when compared with the lone treatment of the 1064 QSNY.

SOURCE: PubMed

Interesting News Articles You May Have Missed Due to global copyright laws the Consulting Room™ is unable to reproduce entire news articles; therefore we provide an abstract and a link to the original news article. Although every effort is made to ensure that these links continue to function, there are occasions when third party websites will remove or archive the news article, leading to a broken link. We apologise if you find such a problem, and woul d appreciate it if you would inform us by emailing admin@consultingroom.com so we can make every attempt to remedy it.

For Those With Psychological Issues, Cosmetic Surgery May Not Be The Solution Patients who have suffered from domestic violence, or who have underlying psychological issues, are more likely to undergo cosmetic surgery. Their conditions may also actually worsen rather than improve following surgery. The study, from the Institute of Education - a systematic review of all available research evidence -- comes in the wake of last year's PIP (Poly Implant Prothese) breast implant controversy.

SOURCE: Medical News Today

PIP Breast Implants May Harm Developing Fetus A recent report published in the Journal of the Royal Society of Medicine reveals that PIP breast implants do in fact pose health threats, and can cause damage to a developing fetus. The new report disagrees with the NHS medical director Sir Bruce Keogh's recent statement claiming that PIP breast implants do not have any associated serious health risks.

SOURCE: Medical News Today

ANALYSE THIS! Surgeons Reiterate Call for Further Testing of Defective Implants .

In response to an opinion article published in the Journal of the Royal Society of Medicine calling for a more thorough investigation of the health impact of PIP implants, the British Association of Aesthetic Plastic Surgeons reiterates its own previous statement: that there continue to remain ‘unanswered questions’ about the controversial devices.

SOURCE: BAAPS

Studies suggest sunscreens provide only partial UV protection against moles Two separate studies carried out by scientists in Europe suggest that chemical sunscreens only provide partial UV protection against moles.

SOURCE: Cosmetic Design News

£355,000 bill for plastic surgery in Leeds Patients in Leeds have undergone NHS-funded plastic surgery worth hundreds of thousands of pounds over the last two years. Figures obtained by the YEP under the Freedom of Information Act show those procedures included just over £355,000 worth of breast enlargements. NHS officials came under fire this year after one 22-year-old Leeds woman was given £4,800 breast implants, funded by taxpayers.

SOURCE: Yorkshire Evening Post

Resistance training headgear claims to tone up saggy faces The latest product to hit the market promising a youthful complexion may leave even the most dedicated beauty disciple at a loss for words. In the same way that you can lift weights to tone up your sagging arms, you can now exercise your facial muscles using a `Face Trainer.` SOURCE: The Daily Mail

Vampire Treatment For Baldness Restoring hair growth on the bald patches of patients' heads by injecting them with platelet-rich plasma is possible, Italian and Israeli scientists reported in the British Journal of Dermatology, May 2013 issue. Coined "the vampire treatment", blood is taken from the patients and processed in a machine that removes platelet-rich plasma (PRP).

The PRP is then injected back into the bald patches.

SOURCE: Medical News Today

Shanghai Fosun Pharma Acquires Israel-Based Alma Lasers For US$240m Chinese healthcare company Shanghai Fosun Pharmaceutical (Group) Co., Ltd. announced this week the joint acquisition of the Caesarea, Israel-based Alma Lasers Ltd. with the Pramerica-Fosun Fund. Alma Lasers is an international manufacturer of laser, light-based, radiofrequency and ultrasound products with core R&D capabilities are in the medical and aesthetic device manufacturing field. It began doing business in China in 2003, and has already become the market leader in the exclusive field of medical cosmetic lasers..

SOURCE: Asian Scientist

Health alert after UAE patients scarred by bogus facelift `doctors` Rogue practitioners are offering cosmetic procedures to women at parties and at home using illegal and dangerous products such as fake Botox and counterfeit dermal fillers. Victims have been left with serious medical complications, many have scars and some are risking their lives, doctors warn.

SOURCE: The National

Hair extensions are causing younger women to lose their hair, say cosmetic surgery group Hair loss is affecting more women than ever and at a younger age, according to UK’s biggest provider of cosmetic surgery. Concerns have been raised that the increasing use of hair extensions among young women is leading to hair loss at an earlier age.

SOURCE: The Daily Express

Wrinkle busting products that mimic effects of Botox prove a hit with over 50s Sales of anti-ageing 'miracle' cures such as Dr Brandt Crease Release have tripled over the last five years according to new research. The anti-ageing market grew from £720m in 2005 to £2.3bn in 2010, and is set to top £3.6bn in sales by 2015 - largely thanks to demand driven by older consumers. Such is the appetite among women in their 50s and 60s for wrinkle cures without surgery, products that promise speedy results frequently sell out within weeks.

SOURCE: Daily Mail

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Great Member Special Offer Receive a Free Pair of NoIR LaserShields® IPL Shade 3 Style 35 Goggles when you buy Yamamoto Patient Eye Safety Guards. *** OFFER EXTENDED! *** This great offer is only available to Consulting Room members.

The Yamamoto YL-800w safety eye guard provides high quality protection for your patients eyes when using IPL/Lasers/Radiofrequency and Microdermabrasion.

Suitable for combined Radiofrequency/Laser/IPL devices as they do not conduct any electrical current.    

Colour of eyecup: white Detachable and adjustable rubber strap Comes with nose bridge size medium (can be interchanged with small and extra large bridges included for tailored patient comfort) Softcase included

Purchase these superb Yamamoto patient eye safety guards for only £105.75 (inc. VAT) – that’s a saving of £17.63 on non-member prices already - and receive the NoIR IPL Shade 3, Style 35 goggles (worth up to £52.88) absolutely free!

Take advantage of this great offer!

For more information on the products and to discuss this and other great laser/IPL eye protection deals, call us on 01788 577254.

Equipment Sales SaveOnKit pride themselves on excellent customer service. They stock a large inventory of high quality medical, dental and beauty equipment at vastly reduced prices. They are very pleased to offer a high quality service for all your equipment needs. All orders are processed quickly and sent to UK addresses free of charge; they will ship worldwide.

Below are the various devices that they currently have for sale.

Lutronic Mosaic non-ablative Fractional Laser Er:Glass skin-resurfacing System In good condition and full working order For Sale at £14,000 + VAT *PRICE REDUCED £13,300 + VAT* More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=506 Chromogenex NLite V Pulsed Dye Laser Hair removal Rejuvenation System In good condition and full working order For Sale at £3,800 + VAT More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=458 Lynton Lumina IPL Laser Hair Removal + YAG Skin Rejuvenation Acne Beauty System In very good condition and full working order For Sale at £9,500 + VAT More info - www.consultingroom.com/services/equipment-display.asp?equipment_id=651 Depilex Dermapeel Professional Microdermabrasion System In good condition, full working order For Sale at £912 *PRICE REDUCED AGAIN £570 + VAT* More info – www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=537 RVB active 7 touch beauty machine facial toning professional System This unit has had very minimal use and the condition reflects this some items are new in original packaging For Sale at £475 More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=599 Yperion L900 SR PSR002012 beauty treatment head Brand new, in original box. For use with L900 Hair removal and photolifting beauty machine.

For Sale at £912 *PRICE REDUCED £760* More info – www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=539 Eporex K69 Mesotherapy Cellulite Fat Reduction and Skin Rejuvenation System In good condition and full working order, costs £20,000 brand new For Sale at £8,400 + VAT *PRICE REDUCED AGAIN £3,166 + VAT* More Info - http://www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=446 E Light IPL Laser Hair removal Rejuvenation Wrinkle Vascular salon beauty System For Sale at £3,800 + VAT More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=496 Cosmopro Eye-O-Matic facial restore & skin rejuvenation Full working order. Helps restore and rejuvenate the face and delicate eye contour maximising product absorbency.

For Sale at £285 + VAT More info – www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=598 Nemectron Noblesse for Face and Body Facelift Wrinkles In good condition and full working order For Sale at £1,500 + VAT *PRICE REDUCED AGAIN £950 + VAT* More info - http://www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=437 Beauty Scope BS-888 Skin and Hair Analyser Intelligent skin/sebum/moisture/pigment diagnosis system For Sale at £300 + VAT *PRICE REDUCED £237.50 + VAT* More info - http://www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=438

Over line Xilia Stim 8 Face + Body Skin tightening System In good working order complete with attachments, cables, user manual and stand.

For Sale at £1,400 + VAT *PRICE REDUCED AGAIN £1187 + VAT* More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=434 Nemectron Nembrasion Professional Microdermabrasion System In good condition and full working order For Sale at £1,425 + VAT More Info - http://www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=439 Smart Peel Microdermabrasion with LED Light Therapy professional system In good working order complete with attachments For Sale at £2, 280 *PRICE REDUCED £1,425 + VAT* More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=535 Caci Future-Tec Skin Rejuvenation Beauty Machine In good working order complete with attachments - Vaculase, Microlase, Actuator attachments & foot pedal For Sale at £1,700 + VAT More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=367 Bio –Therapeutic L.A. Smile Teeth whitening system Cost £12,600 new in 2006. Current model, in good condition, had very little use.

For Sale at £3,000 + VAT *PRICE REDUCED £1,900 + VAT* More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=325 Biotec Bioskin LAS Skin Resurfacing Microdermabrasion System Bioskin Las Technology utilises a unique two-element approach to activate skin regeneration.

For Sale at £1,425 + VAT More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=344 Nora Bode OxyJet Star Oxyaroma Oxyspray facial and body treatment salon machine In very good condition, had had low usage and in full working order For Sale at £7,500 +VAT *PRICE REDUCED £6,175 + VAT* More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=516 Pollogen ReGen Tripollar Radio Frequency skin body facial beauty machine salon Very good condition, full working order. Unit was removed from a small clinic which closed shortly after it opened For Sale at £8,000 +VAT *PRICE REDUCED AGAIN £7,125 + VAT* More info - www.consultingroom.com/Services/Equipment-Display.asp?Equipment_ID=515 No+Vello IPL Laser Hair Removal & Skin Rejuvenation Treatments Beauty System In very good condition and full working order. Supplied new in 2010 For Sale at £6,650 + VAT More info - www.consultingroom.com/services/equipment-display.asp?equipment_id=638 Beau Visage Facial Skin Imaging Diagnosis Treatment Beauty Therapy System In very good condition and full working order For Sale at £3,800 + VAT *PRICE REDUCED £3,325 + VAT* More info - www.consultingroom.com/services/equipment-display.asp?equipment_id=640 CACI Flash 1 IPL Hair Removal & Skin Rejuvenation Acne Treatments Beauty System In good condition and in full working order For Sale at £4,000 + VAT More info - www.consultingroom.com/services/equipment-display.asp?equipment_id=649 New Meridian Lapex BCS Pro 2000P Liposuction Cellulite Fat Laser Beauty Machine New in original packaging. Supplied to a clinic which closed shortly after opening in Late 2011. Unit never used.

For Sale at £9,500 + VAT More info - www.consultingroom.com/services/equipment-display.asp?equipment_id=677 Biorem Skin Master Plus Multi-functional Ultrasonic Beauty Treatment Machine In good condition and full working order For Sale at £1,330 + VAT More info - www.consultingroom.com/services/equipment-display.asp?equipment_id=678

Visit www.consultingroom.com/services/equipment.asp for a full list of classified sales.

Classifieds FOR SALE Electric massage couch Electric massage couch, white leather, two motors, remote control.

Back reclines. 2 meters long, 75cm wide, goes down as low as 40cm, goes up as high as 90cm. Packed in a strong cartons enforced with wooden bars around it.

Price: £1,050 Now Reduced to £750 The prices exclude delivery. Can be collected from SE13.

New Manicure Table A new manicure table is available (still in packaging) for sale.

White colour with arm rest and fan extractor included.

Price: £250 Contact: Anna Saprykina, 07748325895, anna.saprykina@bodysilk.co.uk

Lynton Lumina MF (Medical Flashlamp), IPL System LOW USE AND EXCELLENT CONDITION FULL WORKING ORDER The Lumina Medical Flashlamp system is a platform onto which a whole range high intense pulsed light or laser handpieces can be attached. The Lumina System is designed to be versatile and up-gradable, allowing multiple applications now and in the future. The software control automatically detects the handpiece attached and sets suitable parameters to work to.

This particular Lumina is in excellent condition has had low use and a full service history by Lynton Lasers. The Lumina platform for sale includes the following handpieces: 650 advance handpiece for treating skin types 1-3 hair removal, latest technology offers enhanced performance and greater flexibility in the selection of treatment parameters. Great for fine, fair and resistant hair.

650 handpiece for skin types 1-5 hair removal.

650 handpiece also for skin rejuvenation treatments.

585 handpiece for treating acne, pigmentation, vein/ roscea treatments and port wine stains.

Protective eye wear x 4 for clients and practitioners.

Quartz blocks x 4 for all body areas.

Canon IXUS digital camera – for before and after photos.

IPL policies and protocols.

Treatment information leaflets.

Consultation and consent form and after care sheets.

Lynton's comprehensive service history for IPL.

Price: £18,000 £15,000 Now reduced to £10,500 Contact: Julie Kenyon Vaughan, 07505 635 226, enquiries@pureskinclinic.co.uk

Laserscope LYRA i Laser System Laser Type: Long Pulse ND, YAG for hair removal/Leg Veins Manufacturer Date: 03/2006 – The laser was purchased new by London Bridge Plastic Surgery Serial Number: L6430 Part Number: 10-8890 Fluence Range: 5-50 J cm2 Spot Size: 10mm Other: System is air cooled and requires a 20amp power supply, 240 Volts Last Serviced: 18/10/12 Condition: The laser is in good working order. The only visible wear of the machine is to the hand piece tubing which has been protected.

Included: 1 x Power Lead, Interlock 1 x Tray and Pole 1 x Water Fill Kit 1 x Operator Manual 1 x Cart/Chiller 10mm VersaStat I

Velashape 1 System – Syneron Medical Machine Description: Infra-red (IR) optical energy, Bipolar Radio frequency (RF), vacuum Suction with mechanical manipulation for skin toning, tightening and reducing cellulite.

Manufacturer Date: November 2007 – The machine was purchased by London Bridge Plastic Surgery in 2011.

Serial Number: U02470029 Part Number: FG00091 Power: 230V, 50Hz Last Serviced: 03/10/2012 – The machine has been regularly serviced.

Condition: The machine is in good working order and in excellent condition.

Included: Small Head - s/n 108383767

Delivery: Pick up only for both devices.

Prices: Offers accepted on both devices.

Contact: Vanessa Inglefield , 0207 487 0900, Vanessa@lbps.co.uk

Syneron ‘Polaris’ machine Circa 2006.

Price: £500 ONO

Syneron ‘Aurora’ IPL Circa 2006, with various treatment applicators for hair removal, skin rejuvenation, acne treatment and others.

Price: £2,000. All offers considered Contact: Darryl Sacke, 020 7 224 2247, darryl@wimpoleaesthetics.co.uk

Lumenis Quantum – IPL System (Hair, Veins & Rejuvenation) Lumenis Quantum IPL 2007 with: 695 hand piece – shot count 66402 (hair removal) 560 hand piece – shot count 10701 (rejuvenation & veins removal) 590 hand piece – shot count 1936 (deep pigmentation & deep vein removal).

Owned for the last 2 years but selling due to purchase of new Fotona Laser.

Price: £13,500 ONO Contact: Matt or Tom, 01372 737280, tom@epsomskinclinics.com

MELT (Medical Energies for Lipolysis and skin Tightening) Excellent condition, only 18 months old, original retail price of £15,000.

MELT stands for Medical Energies for Lipolysis and skin Tightening. It is a revolutionary way to eliminate body fat, cellulite and retighten skin. The MELT machine combines four different energies to sculpt a perfect body shape and remodel the face.

• Ultrasound • Radiofrequency • Infrared • Magnetic energy It also incorporates a zimmer-style cooling head which can be used after many aesthetic treatments.

Training can be provided by Cosmedic Skin Clinic in the use of the MELT machine.

Price: £4,500 Contact: Martyn King, 0845 388 3808, info@cosmedic-clinic.co.uk

Lumenis Quantum IPL SR/HR and Nd:Yag Purchase year: August 2003 Cost at time of purchase: £80,000 Serviced every six months. Touch screen with integrated contact cooling and umbilical support.

IPL Treats: Rosacea, Sun Spots, Age Spots, Telangiectasia, Spider Veins/Leg Veins, Hemangiomas, Port Wine Stains, Epidermal Pigmented Lesions, Dermal Pigmented Lesions, Acne scarring and used for Skin Rejuvenation & Hair Removal. Laser Applications: Photo rejuvenation and Deep Leg Veins We purchased this equipment from new and it’s been a fabulous piece of equipment which has been a work horse giving the clinic an excellent revenue stream. Selling as wanted other applications so needed to buy a new platform.

Dimensions: Width 40cm, Height 186cm (with umbilical support), Depth 55cm, Weight 80 kg (176 lb) Please consider these dimensions and weight for transportation. The machine has to be transported upright but the umbilical arm can be removed. The machine is on wheels which can be locked but must be secured during transportation.

Includes: Calibration Power meter, Laser safety glasses one pair for operator and one pair for patient, Operator manuals. Medical protocols, IPL eye shields, Light guide covers, funnel for adding distilled water. 695 hand piece – shot count 61459 (hair removal). 560 hand piece – shot count 1960 (rejuvenation & veins removal). 560 hand piece brand new never been used. 560 hand piece – unknown shot count. 640 hand piece – shot count 6652 (rejuvenation). 755 hand piece – unknown shot count. 1064 Nd Yag (Deep Vascular removal) – not used but not working. Treatments Heads will not be sold separately. Training can be given at an additional cost

Price: £10,000 Buyer Collects Contact: Karen, 01206 298326, info@glanceymedical.co.uk

Smart Lipo-10 (Deka) Laser class 4 Model number Mo53H3 Smart Lipo is the first Italian company in the world to have invented an innovative method for removing localized fat deposits. This system delivers exceptional results for skin tightening and contouring. A minimally invasive laser supports liposuction. Laserlyposis is extremely effective in areas where diet and physical exercise fail to produce positive results.

Our model has been used but is in extremely good condition. We are selling owing to a change in the profile of our clinic.

Price: £8,000 ONO Contact: City-Clinics, 01273 233 646

N lite V Laser 585nm. Full working order with new service. Treats Acne, collagen production and vascular conditions

Price: £5000 Contact: Johanna, 07568144558, johannabelton1@btinternet.com

Nue Skin 500 Microdermabrasion Machine This Nue Skin 500 microdermabrasion machine uses both aluminum oxide crystals and organic grains.

Using Skin for Life makes your clientele grow with additional menu ideas by offering skin polishing using any cosmeceuticals of your preference after microdermabrasion. Indications: Ageing-Lines & Wrinkles, Acne Scarring + Blemishes, Photo-damage, Stretch Marks, Enlarged + Clogged pores, Back & Chest Acne, Uneven Skin Tone.

LED Professional Phototherapy free standing simultaneous Red & Blue Light.

Red: Collagen + Elastin Stimulation at fibroblast level for sun damage, anti-aging.

Blue: Superficial Acne Control. Superior results by synergistically combining microdermabrasion with red/blue LED Manufactured in America but is distributed/serviced by Skin for Life in the UK, who also supplies grains, crystals tips and filters etc. Very sturdy machine, no plastic, all metal but still fairly lightweight and easy to transport. LED red and blue lights is a free standing unit.

Price: NuSkin 500 – Microdermabrasion £1,350; Stand For NuSkin 500 £50; LED Unit - £950 Three-together: £2, 200 Buyer Collects

Mattioli Microdermabrader Machine Experience Radiant, Youthful, Glowing Skin with Mattioli Engineering's Microdermabrasion Systems. Using Standard Crystal Grains.

Ultrapeel/Transderm makes your clientele grow with additional menu ideas by offering skin polishing with any cosmeceuticals of your choice after Microdermabrasion. Indications: Ageing-Lines & Wrinkles, Acne Scarring + Blemishes, Photo-damage, Stretch Marks, Enlarged + Clogged pores, Back & Chest Acne, Uneven Skin Tone.

The Ultrapeel Crystal was the first microdermabrader to receive FDA clearance - December 1996. Ultrapeel Transderm Ionto System can be used for mesotherapy drug delivery: No Needles! It provides a non-invasive, effective and comfortable alternative to injections! Local Distributor: Polaris Medical

Price: £2,500 Buyer Collects

Lumenis Quantum SR/HR/DL/Switch System Purchase Year: June 2007. Touch screen with integrated Contact Cooling Fully Comprehensive Six monthly serviced. Includes: Calibration disk, Laser safety glasses, Operator manuals. Left with multiple Thousands of Shots due to Minimal usage.

Treatment Parameter Heads Include: 560SR & 640SR IPL for Photo rejuvenation, 695HR & 755HR for Hair Removal, 1064Nd-Yag for Vascular Treatments and Q-Switched Nd-Yag for Tattoo Removal.

Training and financing options.

IPL Quantum is a true versatility and simplicity together, provides the most advanced technology to equip your practice to earn the money from the day one. IPL Treats: Rosacea, Sun Spots, Age Spots, Telangiectasia, Spider Veins/Leg Veins, Hemangiomas, Port Wine Stains, Epidermal Pigmented Lesions, Dermal Pigmented Lesions, Acne scarring and used for Skin Rejuvenation & Hair Removal. Laser Applications Used for: Photo rejuvenation, Deep Leg Veins, Hair Removal and Tattoo removal.

Price: £19,500 Buyer Collects Contact: Nalini, 07968108512, nalinivibhuti@gmail.com For more second hand and ex-demo aesthetic equipment please visit www.consultingroom.com/services/equipment.asp.

Advertisement S.A.F.E.â&#x201E;˘ System Surgical Smoke Evacuation The Smoke Evacuator vacuums the plume created by laser and electrocautery treatments such as hair removal, tattoo removal and erbium procedures and protects physicians and staff performing these operations.

The U.S. FDA approved and European CE marked SAFE System smoke evacuator is built to handle any type of surgical smoke. Costs are low to purchase and operate.

Application:

The removal and filtration of laser and surgical smoke

Used by:

Hospitals, Plastic Surgeons, Cosmetic Surgeons, and more

Economical:

Due to the real time filter life pressure gauge

Compact:

9" x 9" footprint, 14" high

Quiet:

Less than 52dBA, quieter than the competition

Filtration:

ULPA: 99.999+%@ 0.12 micron

Weight:

24 lbs.

Electrical:

100-120 VAC, 50/60 HZ 220-240 VAC, 50/60 HZ

Regulatory:

UL, CSA, CE

Tubing:

Vacuum Tubing 7/8" x 8'

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For more information, please contact Martyn Roe on martyn@abs4u.co.uk or telephone 07734 101275

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