Kyle Rogers

Meet the new marketing manager for the Power Equipment Company team

As the new marketing manager for the Power Equipment Company team, Kyle Rogers brings over 20 years of marketing and advertising experience to Power Equipment and Bramco Inc.'s family of brands. Her communication degree and background in journalism mean she can craft messaging to connect with unique audiences in various industrial sectors.

With wide-ranging experience working alongside equipment manufacturers in various industries such as HVAC, Fire and Life Safety, chemicals, additives, and jet engines, Rogers has gained invaluable insights into the communication tools necessary to effectively reach both dealers and end customers. Despite being relatively new to the heavy equipment field, her expertise in identifying unique customer segments and implementing efficient communication channels — both digital and traditional — ensure that the Power Equipment message will resonate with all audiences.

Kyle Rogers, Marketing Manager, Bramco

While new on the job, Rogers is impressed with the support shown by everyone across the Power Equipment team.

“I am excited to work with such great people across all the branches,” said Rogers. “I know we can achieve our business and marketing goals working together.”

Speaking of goals, Rogers has some big plans for the marketing team.

“We want to align our marketing efforts to sales objectives, explore additional outlets and opportunities, and leverage reporting data to better inform future marketing decisions,” she stated.

Rogers knows it won’t be easy, but she’s confident that the marketing team is up to the challenge.

Rogers looks forward to connecting with customers and teams at each branch and the events planned for the coming months. Keep an eye on all social media and email updates for more information on these exciting happenings.

Bramco Inc. is the parent company of Power Equipment, along with Brandeis Machinery, Bramco-MPS and Certified Rental. ■