DEALER REBRANDS AS LASHLEY KUBOTA AND LOADER SOURCE

New signs and upgrades at the front of the building provide an updated look to the facility.

Rebuilding of the interior included putting parts, service and rental departments together, right next to the reception area and showroom.

During and after the pandemic, when some in the industry were scaling down, cutting back, or just “waiting to see what the future held,” Lashley Tractor was busy doing a complete facility renovation, while also renaming and rebranding itself.

When the dust cleared, Lashley Tractor was split into two separate entities and re-emerged as Lashley Kubota and Loader Source — both housed in the same facility in Stonecrest, Ga.

Owner/operators of the business, Jeff and Ken Lashley said the renovation/rebranding project began around Thanksgiving of 2020 and wrapped up at the beginning of second quarter of 2021. The process came about after the departure of the New Holland line.

“With Kubota being such a predominate part of our business, the name change seemed obvious and made sense,” Jeff Lashley said. “Since Kubota represents so much more than tractors nowadays, we thought the tractor name after Lashley might be a bit limiting of the perception of what we offer. Because we already needed new signs, the timing was right to do a complete renovation, from floors, to knocking out walls, all the way to fresh paint.”

Ken Lashley added, “We’ve been in this facility for over 27 years. It was a nice facility when we first moved in and it just became dated over the years. The project was over $400,000 and considered a rather minimal investment in comparison to ‘fresh builds’ right now.

“There are more things we considered rebuilding, but what we’ve completed is just the right amount of things to do for right now. In the past, we kept adding offices and the showroom contracted down to where we could put one machine in it. We really wanted to open it back up to display various machines while taking the opportunity to reconfigure the parts counter, and how we wanted to handle service, parts and rentals functions all within the same area. We’ve now put them all in one area, which helps with more inter department cross talk and information sharing.”

Ownership of the company has always been a family affair. Gary Lashley founded the company more than 31 years ago and now Ken Lashley is the general manager and Jeff Lashley is the controller.

Staffing has essentially remained the same and the business climate has continued to be robust. Jeff said that during the renovation he was happy that the company continued to maintain the same staff as it now has, despite a bit of a dip in business at the beginning of the COVID pandemic. Afterward, he said business was booming and continues to be.

The second “prong” of Lashley’s overall business is Loader Source. This is an ASV product centered business unit. According to Jeff Lashley, since ASV is a premium brand, it now has its own business name.

“We’ve carried the line since 2003, but with rebranding, we wanted to provide a business name specific to the ASV product. It just made more sense for our business model and for representing the product line. It’s been a good product line for us to carry and is getting better all the time.

“We’re very pleased with rebranding and acceptance by the market and our actual renovations. It’s hard to tell which has been more beneficial. I think our customers like to see that we’re doing well, that we’re going to be around for some time, and that we’re reinvesting in our business.”

Both Jeff and Ken said that their overall goal is to continue to build the brands they already have and to maximize them in all aspects — sales/rentals/parts/service — and to continue to improve customer service levels. 

Jeff Lashley (L) serves as Lashley Kubota’s controller and Ken Lashley serves as the company’s general manager.

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OTHER SIZES AVAILABLE UP 1600 CFM Pinnacle Cranes Announces New Service Manager

Scott Ramsdale

Pinnacle Cranes, a leading distributor of Link-Belt and Manitex cranes in North and South Carolina, announced that Scott Ramsdale has been promoted to service manager.

Ramsdale has been with Pinnacle for more than a year as the service supervisor and has more than 30 years’ experience in the crane and manufacturing industries.

“Scott [Ramsdale] is a crane industry veteran that has demonstrated a passion for customer service,” said Jim Mackinson, president of Pinnacle. “Scott will provide great leadership for our service team as we transition to our new facility in Midland, N.C.”

Pinnacle Cranes will relocate its headquarters to Midland, N.C., in late July and is excited to introduce Ramsdale and the new facility to all of its customers.

For more information, call 704/285-5957. 

CraneCo, SANY America Set to Host 2021 Demo Days Event in Tulsa

SANY’s SCA1350A

SANY America and CraneCo Crane Sales Inc. are joining forces to introduce the new SANY crane line-up and the opportunity for crane prospects to be among the first in the country to demo them. The demo site is located in Tulsa, Okla., and attendees will have the chance to have hands-on time for both SANY cranes and SANY telehandlers.

Demos are taking place on Sept. 8 to 10. CraneCo is coordinating and scheduling 2-hour time slots for crane demos to allow ample time to operate the machines of interest.

Four of the new SANY crane models are available for demo including: • the SCA800TB, a 90 ton telescopic boom crane; • the SCA1000A, a 110 ton crawler crane; • the SCA1350A, a 150 ton crawler crane; and • the SCA2600A, a 286 ton crawler crane.

The STH1056A and STH1256A SANY telehandler models are available to demo as well.

CraneCo will be serving lunch for those attendees who are on-site between 11:30 a.m. to 1:30 p.m. on any of the demo days.

For more information for this event or to schedule a demo, call CraneCo Sales Inc. at 918/625-1863 or visit www.cranecosales.com. 

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