Superintendent's Profile Media Kit 2010

The Reasons for Our Success...

TARGETED MARKETING WORKS It’s a proven fact that niche marketing media, directed to a t a rgeted audience, has a more significant impact on buyers than any other form of advertising. Time constraints make today’s readers more selective in choosing what they give their reading attention to... and the fact is, they give their attention to TARGETED QUALITY. N.Y.S. Superintendent’s Profile is a quality publication that clearly stands above the rest. N.Y.S. Superintendent’s Profile speaks to its audience with 30 years of experience dedicated to the municipal market and its vendors. Our Mission Statement includes a commitment to providing “A quality publication developed from the reader’s perspective.”

VALUE & IMPACT

C o m p a re our rates! No other publication reaches this market for less - period! And when you consider the quality of the PROFILE, you’ll see that it is by far, the smartest buy for your money. You reach the people you want to reach, at a fraction of the cost of what it would cost you to send them all a post card... let alone visit each of them! We understand that advertising dollars don’t come from a bottomless well!!! With PROFILE... you won’t need one! By dedicating ourselves strictly to a Highway and Public Works readership, we have built a loyalty to this important market segment, and the vendors who wish to serve it, and we’re the only ones who have done it successfully since 1978! Our standards are high, and our commitment to service is the foundation of our success.

FREQUENCY & MARKET PENETRATION

We are delivered, by U.S. Mail, BY NAME, to EVERY Highway Superintendent, Public Works Director, D.O.T. and Thruway Authority Official in New York State...

THAT’S PENETRATION!

Visit your municipal customers in person each October with an exhibit at the annual

Watch your mail each April for your Exhibitor’s Registration Pack!

Full page ads are 71/4” wide x 91/2” high Back Cover is 71/4” wide x 71/4” high + bleed

Full Page

Monthly 6 Times 3 Times 1 Time Page $380 $410 $430 $465 (annual cost) $4180

1/2 Page Vertical

1/2 Page Horizontal

1/4 Page

Half pagevertical ads are 31/2” wide x 91/2” high Half page horizontals are 71/4” wide x 45/8” high

Monthly 6 Times 3 Times 1 Time 1/2 Page $245 $290 $315 $340 (annual cost) $2695

Quarter page ads are 31/2” wide x 45/8” high Monthly 6 Times 3 Times 1 Time 1/4 Page $155 $195 $210 $235 (annual cost) $1705

1/6 Page

1/6 page ads are 31/2” wide x 3” high Monthly 6 Times 3 Times 1 Time 1/6 Page $100 $130 $150 $170 (annual cost) $1100

Business Card ads are 31/2” wide x 2” high Monthly 6 Times 3 Times 1 Time 1/12 Page $70 $95 $110 $125 (annual cost) $770 Business Card

Color: 2 color (Black & Red) $65 additional. All sizes.

PUBLICATION DATES & CIRCULATION Distributed free of charge, via U.S. Mail, by name, 11 times a year, to every Village, City, Town & County Highway Superintendent, Public Works Director, and State D.O.T. and Thruway Authority official in New York State.

AD CLOSING DATES: 16th of preceding month

AD MECHANICAL REQUIREMENTS: Camera ready plate proof(s) or neg(s) at 100% size. 100-140 line screen. Please send digital files whenever possible. Second color red can be added to ads for an additional $65.00 per month. Superintendent’s Profile will prepare ads for no charge when you provide clean, crisp photos and/or logos.

DIGITAL FILES Profile can accept advertising in the following Programs: QuarkXpress, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Pagemaker, Microsoft Office 2000 (please do not send advertising and art work in any of the Microsoft Office Programs, ONLY ad copy should be sent in these formats).

Please note that Pagemaker documents will be converted to Indesign and so should be accompanied by a proof (in the case of e-mailed files, proofs can be faxed).

Artwork should be saved as a JPEG, EPS or TIFF whenever possible. These are the most efficient for our purposes although we support most file formats. We do not, however, support some of the proprietary formats used with some of the lower end digital cameras.

Any files built on a non-Mac computer MUST have the three digit file extension included in the file name (eg.: .qxd, .ai, .wrd, .innd) SASE required for returned disks.

INSERTS We can insert your prepared advertisement in with the mailing of the PROFILE for $510.00 per insert. Size and weight requirements apply. Please inquire.

* PAYMENT TERMS: All payment for advertisements is due 30 days from the date of publication invoice. We pay a 15% commission to ad agencies on all accounts paid within 30 days except on our yearly rates. *Payment for yearly rate ads are due in full, for the entire year, after first run appears, upon invoice. All past due accounts are charged a 2% per month service charge.

EDITORIAL: Photos, Press Releases and/or stories from suppliers are welcome. The publishers reserve the right to include or exclude submitted editorial content and/or modify it at their discretion.

OTHER INFORMATION Publisher is not responsible for any misprints, errors or omissions beyond the cost of the advertisement. Every effort is made to provide absolutely accurate advertisement. In the rare event of error, a replacement ad of the same value will be run at no charge to the customer.

MAIL / PHONE: Ad Order Forms, Editorial and Advertisement materials should be mailed to:

PROFILE PUBLICATIONS N.Y.S. Superintendent’s Profile 361 Shoemaker Road Mohawk, NY 13407

Toll Free - 800/988-1203 Phone - 315/866-1423 Fax - 315/866-1379 E-mail - khogeboom@cegltd.com For Editorial Content E-mail: editorial@cegltd.com E-mail Advertising Materials to: production@cegltd.com