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Vol. XlIX • No. 20
“The Nation’s Best Read Construction Newspaper… Founded in 1957.” Your New England States Connection • Amanda Hogeboom-merritt 1-800-988-1203
2014 EZ-Screen 1200XLS
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Northland Industrial Truck Co. (NITCO) was founded in 1969 as a Yale lift truck dealer specializing in selling, renting and repairing material handling equipment. By 2010, NITCO had grown into a $70 million company with 270 employees; this was when the company decided to venture into the construction equipment market. “In 2010, JCB approached our management staff about expanding our operations into the construction arena,” said Alan Hammersley, chief operating officer of Northland JCB and NITCO. “At that time JCB had experienced success with similar material handling dealers where synergy had worked. When we studied the JCB product offering, their worldwide market share and the com- More than 200 guests registered at the open house in Middleboro. mitment they have made to the U.S. market with their Savannah, Georgia, manufacturing facility, we progressed with putting our JCB distribution network in place, we became increasingly aware of the diverse needs of made the decision to build an alliance with JCB.” Leveraging its pre-existing parts and service department, the industrial lift customer base and our new contractor base. in August of 2010 NITCO decided to become a JCB con- We have begun a continuing process of changing our facilistruction equipment dealer in Concord, N.H., and Northland ties to meet those needs. For example, each location serves JCB was born. Since then, it has expanded and opened both client bases, in which case we have designed separate branches in Wilmington, Middleboro and Shrewsbury, entrances, showrooms, parts department and staffing. Early Mass.; and Lewiston, Maine. Northland JCB-NITCO has on, we identified the necessity of implementing a separate 118 technicians on the road and an additional 30 in the shop. sales staff for the construction equipment division. These According to Mark Silva, corporate manager, “As we see JCB page 8