HITACHI, DEERE DISSOLVE JV; DEERE ACQUIRES THREE PLANTS

Hitachi Construction Machinery (HCM) and Deere have announced plans to dissolve their joint venture in the Americas. The dissolution will be completed Feb. 28, 2022.

At the same time, HCM is announcing that HCMA will assume all product and service operations for the Americas in spring 2022. HCMA will continue to be a wholly owned subsidiary of the Hitachi Construction Machinery Group.

HCMA is planning to add more than 60 new local positions to strengthen its North American headquarters in Newnan, Ga.

Masaaki Hirose, chairman and HCM executive officer, will continue to be responsible for HCMA. Alan Quinn, who currently serves as CEO, will continue in the same role.

“HCM, through HCMA, will be able to better determine its own destiny in the Americas with its own business strategies, improved products and services, and updated technologies, all provided through a revamped and strengthened distribution network,” Quinn said.

Beginning spring of 2022, HCMA will introduce new equipment to the Americas with cutting-edge technologies that increase efficiency and safety while lowering total cost of ownership, the company said. It plans to differentiate itself through the product capabilities of these new machines, including the latest in hydraulic systems, innovative “uptime” and IoT services and advanced safety features. It also will assess the potential for completely new products that meet the needs of the Americas markets.

HCMA will be able to structure its business to respond to market changes and fulfill the evolving needs of equipment owners and operators. In construction, price competition for new machinery from emerging countries is intensifying and demands for improvement in safety and efficiency on job sites are becoming stricter. In mining, competition for hydraulic excavators and dump trucks used in mines has intensified as the global trend to reduce CO2 through automation, unmanned and electrification has increased. In aftersales service, the development of “uptime” services is also growing.

“HCM has been improving and investing in business strategies since 2017 to prepare for the creation of HCMA,” Quinn said. “This includes many ‘value chain’ initiatives to bolster parts and service, rental, used equipment, remanufactured parts and financing. It has also been improving technologies in analytics, IoT, telematics, fleet management and uptime services. In the future, HCMA will be able to better utilize these advances to capture more market share.”

In the short term, all wheel loaders, excavators and mining equipment will be manufactured in Japan. HCM and HCMA will continue to evaluate this supply structure for the future to evaluate the possibilities for production in the Americas.

HCMA plans to significantly expand its scope of products and services in the Americas, strengthen its dealer network, grow the use of “uptime” and IoT functionality on job sites and aggressively pursue mining market opportunities.

John Deere and Hitachi will enter into new license and supply agreements, which will enable John Deere to continue to source, manufacture and distribute the current lineup of Deere-branded excavators in the Americas.

lowing changes will go into effect on Feb. 28, 2022, contingent upon regulatory approval. • John Deere will acquire the DeereHitachi joint-venture factories in Kernersville, N.C.; Indaiatuba, Brazil; and Langley, British Columbia, Canada.

• John Deere will continue to manufacture Deere-branded construction and forestry excavators currently produced at the three Deere-Hitachi factories. These locations will discontinue production of Hitachi-branded excavators. John Deere will continue to offer a full portfolio of excavators through a supply agreement with Hitachi. • John Deere’s marketing arrangement for Hitachi-branded construction excavators and mining equipment in the Americas will end; Hitachi will assume distribution and support for these products.

“For many years, John Deere and Hitachi enjoyed a mutually successful partnership in the Americas,” said John Stone, president, John Deere Construction & Forestry Division and Power Systems. “As we turn the page to a new chapter of Deere-designed excavators, we remain committed to supporting our customers of today and tomorrow.”

“Looking to the future, John Deere will build on our legacy of quality and productivity and accelerate development of industryleading technology and machinery that answers the fundamental need for smarter, safer and more sustainable construction so our customers can shape tomorrow’s world,” Stone continued.

John Deere and Hitachi began a supply relationship in the early 1960s; then in 1988 the companies started the Deere-Hitachi manufacturing joint venture to produce

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