BOMAG Names New NationalAccounts Mgr.,ExpandsRegionalRentalSalesForce

Signaling the growing importanceoftherentalsales channel to the equipment manufacturer, BOMAG Americas announced a new national accounts manager plus four recent additions to its regional rental sales manager (RSM) team.

Having a sales manager dedicated to national and larger regional rental chains plus RSMs serving smaller territories allows BOMAG to enhance the level of sales support it offers to light equipment rental customers anditsindustrialmanufacturer representatives (IMRs).

JonRoebuckhasbeenelevated to national accounts manager of BOMAG’s rental channel, while four other rental industry veterans cover territories spanning from the Mid-Atlantic to the Northwest and include:

• Jacob “Jake” Vaughn as the new Mid-Atlantic rental sales manager

• Pamela “Pam” Makela as the new Southeast rental sales manager

• Brandon Davidson as the new Southwest rental sales manager

• Jack Halsey as the new Northwest rental sales manager

“Weareexcitedtoaddthesetalented and experienced salespeople to the BOMAG family. They add decades of equipment experience and a wealth of rental sales channel knowledge to the team,” said Tom Watson, director of sales, rental channel of BOMAG Americas.

“Reducing the size of our key territories will give BOMAG the opportunity to deliver a deeper level of support to our rental customers and IMRs, as will reassigning Jon to support these local teams with larger rental chains throughout North America. This, in turn, will allow those companies to help their customers get the most from thebroadruggedandreliableBOMAG light equipment line.”

New National Accounts Focus

Roebuck now serves as the new national accounts manager, rental channel, transitioning from the

Southeast rental sales manager, where he spent the last four years.

Roebuck has nine years of sales experience with BOMAG, previously also working inside sales and as the sales administration manager, giving him vast experience on the entire BOMAGequipmentline.Thisexpanded position gives national and larger regionalrentalchainsthroughoutNorth America, such as United, Sunbelt and H&E,apersonatBOMAGsolelydedicated to the special needs of larger rental companies. Roebuck also will support the regional RSMs in working with the local stores of these rental chains.

“Having the national accounts manager gives rental chains a direct line to someone at BOMAG to help meet the unique opportunities and needs associated with these larger companies. It also presents opportunities for voice of customer feedback to address product needs for the rental industry,” said Roebuck.

Mid-Atlantic Region

Vaughn is the new Mid-Atlantic rental sales manager, covering Maryland, Virginia, West Virginia,

Kentucky, Tennessee, Ohio, Indiana and Michigan.

Vaughn brings to BOMAGAmericas a wealth of rental sales channel experience, beginning his career working for an independent rental store in Winchester, Ky, during high school. He also has worked for large rental chain companies and has owned an exterior cleaning business, giving him rental supply and customer experiences.

“I am a big advocate for the rental industry,andIlookforwardtobuilding relationships with my customers,” said Vaughn.

Southeast Region

Covering North and South Carolina, Florida, Alabama, Mississippi, Arkansas and Georgia as the new Southeastrentalsalesmanager,Makela returns to BOMAG with broad sales and procurement experience spanning the oil and gas, pharmaceutical and construction industries. Her previous knowledge of BOMAG equipment plus close proximity to the BOMAG factory affords her the unique ability to assist the IMRs and rental companies in this territory select and stock the right mix of light equipment for their markets.

“I relish the opportunity to work withBOMAGrentalsaleschannelcustomers to help grow their businesses and, in turn, BOMAG’s market share. I see tremendous growth opportunity throughout the region, especially with the building taking place in Florida and North Carolina,” said Makela.

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