HighwayEquipmentCompanyHolds90thAnniversaryEvent

When customers visit any of Highway Equipment Company’s seven locations, they’ll likely see a sign posted with an abbreviated version of the company’s mission statement; Solution Partners,UrgentAboutUptime,andAJoyto Work With.

While the signs are relatively new, the philosophy has been the driving force behindthecompany’scontinuedsuccessand growth since its doors first opened 90 years ago.

Highway Equipment Company celebrated its 90th anniversary with a two-day open house event at its headquarters location in Zelienople, Pa., on June 2 and 3, 2023. The family-friendly event served to thank the dealership’s loyal customers and dedicated employees while showcasing the dealership’s equipment lines. Visitors were invited to visit with Highway Equipment

Company’s sales, service and administrative personnel and meet with manufacturer representatives from the dealership’s many equipment lines.

Those wishing to get a hands-on experience operating some of the equipment were encouraged to visit the demonstration area set up in the back portion of the property. The “Take Your Child to Work” portion of the event provided entertainment for children with face painting and a play area complete with toy construction equipment. A hearty lunch was available for all in attendance.

Established by Daniel “Lee” Reynolds Sr. in 1933, the company is now in its third generation of family ownership and management with Lee Reynold’s grand-