Durex Products Inc. Launches New Modern, Intuitive Website

Durex Products Inc., based in Luck, Wis., announced the launch of its new website — durexproducts.com. Designed with a fresh, modern look; improved, more intuitive navigation; and enhanced functionality, the new site launched on Jan. 25, 2023.

Durex took significant timeincreatingitsnewwebsitetothinkthroughnotonly how the company itself does business, but also what information its customers wouldseek,andwhy.Onthe new website, Durex has categorizeditsproductsbyboth type and industry, allowing visitors to search in multiple ways to best find their desired solution.

A comprehensive overview from the home page leads to detailed information for each product.Through the use of 3D rendering imagery, the company has created clear, precisevisualrepresentationsofitsproducts.

“We’re proud of our new website, and we do see it as symbolic of the advances we’ve made over the years — especially in the past five yearssincewestartedupdating our branding,” noted Durex President Chad Hackett. “We believe the new website will help customers better understand the full depth of our product offerings, in addition to the quality screen media that they are most familiar with.”

The company has added many new features and dynamic content to the site, including:

• Updated and more com- plete product section with improved navigation — screen media; liners; wear parts; screen accessories; concrete products

• Ability to search by industry — aggregate; mining; recycling; concrete; industrial; customer stories, news, events; improved dealer locator with map; new literature 