7 minute read
Terex Trucks Unveils Its New Rebrand — Rokbak
Articulated hauler specialist Terex Trucks has rebranded as Rokbak and announced its vision for an exciting new future. The Scottish manufacturer unveiled the new brand at a digital launch event on Sept. 1, attended by dealers, customers, media and Volvo Group colleagues from around the world.
Throughout the last four decades, the company has never wavered in its promise to customers to deliver powerful and reliable articulated haulers – and that legacy remains front and center within the new brand. At the same time, the Rokbak name represents an exciting new future and reflects the significant The RA30 and RA40 from Rokbak are the most productive and efficient articulated haulers the company has ever made. advances the organization has made in recent years as well as its new strategic priorities, the manufacturer said. “Our company has an incredible history and a proud heritage,” said Paul Douglas, managing director. “Seven years Rokbak is the new name for Terex Trucks, with the new brand representing the continuation of its strong hauling heritage with a future-focused vision. ago, we became a member of the Volvo Group, which allowed us to make major improvements in every part of our business. Millions of pounds have been invested in improving our products, modernizing our facilities, expanding our network and developing our people. It has been a process of continual evolution. That’s why we feel it’s right to recognize this evolution with a new brand name to launch an exciting new chapter in our history. And we’ll keep investing to further improve our machines for our customers.”
Articulated Haulers That Don’t Buckle Under Pressure
The significant investments and improvements in the company’s articulated haulers in recent times have ensured they remain among the most robust and reliable machines around, the company said. Now, with their foundation in the predecessor models from Terex Trucks, the 30.9 ton payload RA30 and 41.9 ton payload RA40 from Rokbak are the most productive and efficient articulated haulers the company has ever made.
As part of the new brand launch, the machines now come in Rokbak colors and livery. While maintaining the experienced design, craft and precision that are synonymous with the company’s haulers, the RA30 and RA40 deliver better fuel economy, lower emissions, improved safety and greater durability. With a tough design that’s built to last, the haulers power through hard work with ease, boosting customers’ productivity no matter how tough the conditions, the manufacturer said.
“We’re very excited to reveal our new brand, and of course our haulers are the shop window,” continued Douglas. “Rokbak stands for power, performance and reliability. We already have a very healthy order book for the new brand, and we want to further expand our reputation, dealer network and market share. We’re still the same skilled, experienced, and passionate team, committed to making rock-solid haulers every day. But we also have a clear vision for where we want to go and who we want to be.”
The name Rokbak stands for power, performance and reliability.
Rokbak Has Your Back
As part of the Volvo Group, Rokbak has experienced steady evolution over the past seven years. While this has taken place across the board, it is particularly prominent in four key areas: product design, sustainability, safety and people.
In product design, the company has introduced Stage V engines for better fuel efficiency and operation for customers. Other improvements include a new transmission on the 30.9ton machine, the introduction of the Haul Track telematics, and a stronger focus on operator wellbeing and safety. In terms of sustainability, the company’s manufacturing plant has shifted to 100 percent renewable energy as well as operating within Science-Based Targets and ISO standards, plus targeting CO2 emission reductions.
The focus on safety has been emphasized in all areas, but particularly on its employees. Changes in processes at the factory have seen a stronger concentration on maintaining employee safety while simultaneously delivering high standards and low downtime. For the company’s people at the heart of Rokbak, there is a continual focus on professional development, keeping the team at the forefront of skill and expertise. Similarly, Dealer Operating Standards and training ensures the expanded dealer network continues to deliver the highest levels of service.
“We are proud and excited to have the modernized Rokbak brand continue as a fundamental part of our organization,” said Melker Jernberg, president Volvo CE and executive vice president Volvo Group. “We believe in a sustainable future, innovation and the power of our people and we see that all encapsulated in Rokbak. At the same time, the company has its own personality, heritage and loyal customer base and it will be exciting to see the brand evolve further as it sets out on this new stage of its journey.”
For more information, visit www.rokbak.com.
The Bobcat® L23 small articulated loader is small enough to fit in small lots, backyards and other tight jobsites. New 15-ton E145, Bobcat’s Largest Excavator in Stock with full line of all Bobcat Excavators on site and ready to rent or own. New Bobcat Commercial & Residential Mowers in Stock!
New In Stock Bobcat MT100’s
New Bobcat T76 Track Machine with Diamond 60” Tree Cutting Head Largest Selection in the Midwest!
Authorized Bobcat® Dealer
Bobcat 440..........................................Starting at $4,500 Bobcat 463’s........................................Starting at $8,000 Bobcat 542B........................................Starting at $6,900 Bobcat 642........................................................$7,500 Bobcat 642B......................................................$8,500 Bobcat 743..........................................Starting at $8,000 Bobcat 751................................Several Starting at $9,900 Bobcat 753........................................Starting at $10,000 Bobcat 763F, Series, Open Cab..............................$11,500 Bobcat 773G, With Heat......................................$15,900 Bobcat 843, Heated Cab......................................$10,000 Bobcat 853’s......................................Starting at $11,000 Bobcat 863, With Heat........................................$12,900 Bobcat 863G......................................................14,900 Bobcat 873......................................................$17,900 Bobcat S130, 2006, Heated Cab................................CALL Bobcat S185s, With Heat and Air, 500 Hours to 5000 Hours...... ......................................................Starting at $14,900 Bobcat S250......................................Starting at $17,500 Compact Track Machines
Bobcat T190’s....................................Starting at $17,500 Bobcat T200......................................Starting at $17,500 Bobcat T250, Gold................................Starting at $24,500 Bobcat T300......................................Starting at $25,000 Other Brands
Gehl 4615 Skidloader, Open Canopy ..........................$8,500 Mustang 2105......................................................CALL New Holland L175................................................CALL John Deere 250/260 Models Available........................CALL Excavators
Bobcat 331’s, Several w/Heat & Open Canopys.................... ......................................................Starting at $15,900 Bobcat 334..........................................................CALL Bobcat 337D, A/C, HT..........................................$35,900 Bobcat 341........................................Starting at $29,990 Bobcat 442..............................Several Starting at $45,000
Large Used Trailer Selection Starting at $1,500
Authorized Bobcat Dealer
Farm-Rite Dassel U.S. Hwy 12 W • Dassel, MN 55325 320/275-2737 • Toll Free 888/679-4857 Farm-Rite Willmar 1515 West Litchfield Ave. • Willmar, MN 56201 320/235-3672 Farm-Rite St. Cloud 810 Mayhew Lake Road N.E. • St. Cloud, MN 56304 844/262-2281 Farm-Rite Long Prairie 19612 US-71 • Long Prairie, MN 56347 866/514-0982
www.farmriteequip.com
JD 135G, 9’ 11” Arm, 24” Pads, #123593..$119,000 JD 750K, LGP, 156” Blade, Warranty, #123871............ ............................$198,500 JD 310SL, Air, Ext Hoe, Aux Hyd, #118838............ ..............................$79,500 JD 300D, Bed Liner, Heater, #104338................ ............................$198,000 JD 624K, JRB Coupler, Ride, #123592 ....$149,000
JD 85G, 6’ 11” Arm, Warranty til 8/2021, #121767................$68,500 JD 744K, Ride, Coupler, 3 Spool Aux, #121082 .......... ............................$198,000
JD 850K, LGP, 36” Pads, 168” PAT Blade, #112838.. ............................$184,000 JD 710K, Air, 4x4, Ext Hoe, Aux Hyd, #109673............ ............................$104,000
Bomag BW177D-5, 66” Smooth Drum, #115558.... ..............................$56,000 JD 260E, Tailgate, #123091..............$248,000
JD 644K, JRB Coupler, 3 FN Aux, #123594.............. ............................$149,000 JD 700K, LGP, 30” Pads, 132” PAT Blade, #124535.. ............................$169,500
Liddell Trailers All Sizes
JD 524K, Air, Coupler, #121258..............$119,000 JD 750K, LGP, 34” Pads, 156” PAT Blade, #120020.. ............................$129,500 Harlo HP8500, 4x4, 8500lb, #122125..$49,000 JD 672G, Low Cab, Air, 14’ Blade, #102755............ ............................$129,000 NPK Hammers, All Sizes for All Makes. Inspected and Well Maintained, GH4 –GH18
