w.midcountrymachinery.com untry Machinery | www Mid Cou e, IA Fort Dodge 3478 5th Ave S e, IA 50501 Fort Dodge 2302 (515) 574-2
Waterloo, IA 4734 Sergeant Road 0701 Waterloo, IA 50 0 (319) 234-8710
Sioux City, IA 106 8th Street Sergeant Bluff, IA 51054 (712) 943-4470
Congratulations to Mid Country Machinery on your impressive milestone of service and support to customers across Iowa! We are especially honored that you recently chose to become part of the Link-Belt Excavators family. We look forward to working closely with you during the next twenty years!
3
MID COUNTRY MACHINERY CELEBRATES 20 YEARS
Bud Pecoy (L) and Lucas Peed, co-owners of Mid Country Machinery, stand with the Ford Raptor raffle prize, which the company will give away in celebration of its 20th anniversary.
By Giles Lambertson CEG CORRESPONDENT
The story of Mid Country Machinery begins with two experienced equipment guys getting together in Iowa in 1997 to sell heavy equipment. Twenty years later, by every measurement of success, the pair of enterprising businessmen and two partners who joined them within the first year have succeeded in their venture. By the numbers: • Mid Country has progressed from a one-store operation in 1997 to three locations across Iowa — and one in New York state. • Mid Country Machinery inventory has grown from five used Ford backhoes to dozens of new equipment lines representing 10 major heavy equipment manufacturers. “I would say we are still in a growth mode,” said Bud Pecoy one of the founding owners. “We thought we would be sustaining a position by now, but we never stopped growing. We continue to grow every year.” Pecoy credits timing and a strong Iowa economy for setting the company on a successful path. That and people. 4
“I
WOULD
ATTRIBUTE
OUR SUCCESS TO PEOPLE
ON THE TEAM, EVERYONE
ON THE TEAM.
WE
ALSO
HAVE LOYAL CUSTOMERS WHO
SUPPORT
SUCCESS AS WELL.”
OUR
Bud Pecoy
THINK BIG AND BUILD FROM THERE
JLG Industries, Inc. is a world leading designer, manufacturer and marketer of access equipment — aerial work platforms and telehandlers. We’d like to thank Mid Country for their continued support of our company and our products. jlg.com
5
9:48 AM
CONGRATULATIONS
MID COUNTRY MACHINERY ON YOUR 20TH ANNIVERSARY! FORT DODGE, IA
BREWERTON, NY
Lucas Peed • 515-574-2302
Joe Panebianco • 315-288-6473
SIOUX CITY, IA
WATERLOO, IA
Doug Miller • 712-943-4470
Tim Plagge • 319-234-8710
1-800-206-5936 www.midcountrymachinery.com 6
Congratulations Mid Country Machinery on your 20th Anniversary. We are proud to have you as our SANY Dealer. FORT DODGE, IA
BREWERTON, NY
Lucas Peed • 515-574-2302
Joe Panebianco • 315-288-6473
SIOUX CITY, IA Doug Miller • 712-943-4470
WATERLOO, IA
1-800-206-5936 www.midcountrymachinery.com 7
Tim Plagge • 319-234-8710
“I would attribute our success to people on the team, everyone on the team. We also have loyal customers who support our success as well.” The other founding owner, Lucas Peed, believes character contributed to the company success. “We are honest and hard-working. That’s what we are,” he said. He added that today, two full decades after Mid Country was launched, “we are the same organization. The same owners, many of the same employees. We are operating in different areas, but we are the same company.” Mark Swedlund joined Pecoy and Peed within a couple of months of the company’s launch and Bob Conaway did so a year into the enterprise. In 2017, all continue to sell. Pecoy is the company’s chief administrative officer with Peed assisting in day-to-day functions. Conaway brought concrete-handling equipment expertise to Mid Country and continues in that capacity, while Swedlund presides over business activity in the busy Des Moines area. After the company’s first five years of life in a building in Fort Dodge, Iowa, a second storefront was opened in Waterloo. In 2009, a third Iowa location was opened, in Sioux City. Three years ago, the company jumped the Iowa line and landed in upper New York state where Mid Country
Machinery NY was opened in a new building in Brewerton, north of Syracuse. *** Asked if he had a clue in 1997 that Mid Country Machinery today would have such a large footprint, Peed said, “Oh, heck no.” The same sense of wonder backdrops the expansion of the company’s machinery offerings. Kobelco became a signature product for Mid Country Machinery years ago and the relationship has been a boon for both company and manufacturer. The company for several years has held the top position in Kobelco sales based on market share, with Kobelco’s excavators digging in as a staple in the industry. JLG and SkyTrak products continue to give a lift to a broad range of contractors and industrial end-users. Kawasaki KCM wheel loaders, now part of Hitachi Group, are scooping up new customers. China’s SANY America excavators and road graders were introduced to Iowa by Mid Country in 2012. Road-paving customers have an array of machine offerings at Mid Country, with CMI Roadbuilding being the newest part of the concrete and asphalt paving products lineup. Trucks? The company offers them, too.
Trent Cook (L) and Brandon Kinseth, serve in the rental department, Mid Country Fort Dodge, Iowa. 8
Mid Country Machinery’s service team at its Fort Dodge location (L-R) are Zach Landreth, Loren Painter, Dave Clagget, Rick Wagner, Jon Peed, Ryan Wilson, Dave Scott and Joe Schott, service manager.
Rob Lowery serves as parts manager of Mid Country Machinery’s Fort Dodge, Iowa, location.
Tammy O’Brien, office and dealer support of Mid Country Machinery’s Fort Dodge, Iowa, location. 9
Mid Country Machinery offers a variety of equipment at its Fort Dodge, Iowa, location, including this Bell B60E artic truck.
MID COUNTRY IS THE ONLY U.S. DEALER STOCKING BELL’S NEW 60-TON ARTICULATED TRUCK.
“We never had haul trucks as part of our rental fleet before becoming a Bell Trucks dealer,” said Aaron Reicherts, Mid Country Machinery’s sales manager. He joined the company five years ago after working with Mid Country for several years prior to that as a product sales rep. “But we are steadily building a truck rental fleet, mostly 30-ton trucks.” Of special note is that Mid Country is the only U.S. dealer stocking Bell’s new 60-ton articulated truck.
The company’s MCM Rents division continues to grow, with JLG equipment leading the way in rented units. Equipment rental is envisioned as an ongoing key component of company business. “We are always trying to build up our rental business,” said Pecoy. “We don’t see a slowdown in that at all. We want to keep the rental side of Mid Country going strong. With the changing work environment that contractors face today, renting equipment is a much better option for many customers.”
A Bell B30E at Mid Country Machinery’s Fort Dodge, Iowa, location. 10
A line of JLG lifts stand ready at Mid Country Machinery’s Fort Dodge, Iowa, location.
11
Excavators
Model
HP
Capacity
ED160
93
SK140SR
93
Weight
Model
.75 yd
35,700 lbs
45ZV-2
1.25 yd
59,300 lbs
62Z-7
.75 yd
SK230R
157
1.25 yd
SK210
157
1.75 yd 2.75 yd
SK260SR SK260
SK350
SK500
157 176
270
345
Capacity
SK27SR
12”-24”
SK55SR
12”-36”
SK35SR SK75SR
SK85CS
Model 420E
430E
450E
Model 140H 160H
12”-36”
17,100 lbs 18,700 lbs
Backhoes
HP 93
97
125
Weight
15,800 lbs
16,200 lbs
24,200 lbs
Road Graders HP
165 200
Blade 14 ft 14 ft
12,220 lbs
122
2.5 yd
22,500 lbs
Cat 236
18,850 lbs
Cat 256
Cat 252
Capacity
70
2,700 lbs
70 82
Weight
Model
7,800 lbs
600S
1,750 lbs
7,000 lbs
2,500 lbs
7,500 lbs
660S
8,300 lbs
860SJ
81,800 lbs
80Z-7
193
4.2 yd
38,540 lbs
90Z-7
286
5.5 yd
54,370 lbs
Model
Operating Weight
Drum Width
75,790 lbs
SD70
15,330 lbs
66 in
56,890 lbs
7’1”
70Z-7
85Z-7 92Z-7
95Z-7
10’1”
Model
15’
D4K
12’10” 13’9”
Dig Depth 18’1”
19’11” 21’8”
Weight
32,500 lbs 51,325 lbs
2.0 yd
9,250 lbs
HP
154
8’4”
11,050 lbs
1.18 yd
.78 yd
Model
67Z-7
5,870 lbs 8,200 lbs
61
45
Weight
48,500 lbs
Dig Depth
12”-36”
Capacity
100
Weight
3,640 lbs
42ZV-2
HP
Skid Steer Loaders
60Z-7
111,400 lbs
8”-16”
12”-36”
55,100 lbs
4 yd
Mini-Excavators
Model SK17SR
2.25 yd
33,100 lbs
Kawasaki Wheel Loaders
3.1 yd
168
3.7 yd
243
Dozers
59,170 lbs
7.3 yd
Weight
80
17,900 lbs
104
20,700 lbs
92
D5K
45,560 lbs
6.3 yd
HP
D3K
31,750 lbs
4.8 yd
286
388
26,190 lbs
D6R/T
205
46,000 lbs
Model
320
Crawler Loaders HP
Capacity
189
3 yd
953C
148
973
263
963C
Model
7FGU25
37,500 lbs 87,700 lbs
Weight
3 yd
34,240 lbs
3.75 yd
61,900 lbs
Toyota Industrial Forklifts Capacity 5,000 lbs
44,600 lbs
Lift
15 ft
75
2,700 lbs
94
8,000 lbs
3,450 lbs
84
3,600 lbs
10,365 lbs
Compactors (Smooth & Padfoot)
SD40
12,300 lbs
SD100
730
28,400 lbs
D8T
Cat 289
Model
115 130
Cat 272
18,800 lbs
D6K
D6N
Cat 262
1350SJP
Weight
40 Ton/28.6 yd
72,500 lbs
600A
49,600 lbs
Model Max
Capacity
Max Reach w/Jib
5540
15 Ton
41’/NA
GR500XL
GR800XL
32’10”/44’10”
15 Ton
58’8”/74’8”
30 Ton
143’
50 Ton
80 Ton
120 ft
135 ft
JLG Scissor Lifts
Max Height 19 ft
20 ft
2630ES
440
GR300XL
86 ft
80 ft
2030ES
740
30 Ton/21.4 yd
15 Ton
500
1930ES
Model
500D
66 ft
1,000/500
Model
47,800 lbs
IC200-3
40 ft
500
1,000/500
25 Ton/17.8 yd
8.5 Ton
60 ft
1200SJP
280
3330
1,000/500
1,000/500
26 ft
2646ES
Capacity
Cranes
Height
1,000/500
725
305
Capacity
800S
84 in
Articulated Haulers HP
400S
56 in
22,500 lbs
JLG Straight Booms
60’
158’
202’
450A
26 ft
Articulated Booms Capacity
Height
500
60 ft
500
800AJ
Model 6042
8042
10054
45 ft
500
80 ft
Skytrak Telehandlers Max Capacity
Max Lift Height
Max Reach
8,000 lbs
42 ft
26’7”
6,000 lbs
10,000 lbs
42 ft
54 ft
27’11” 39’
So many brands across so many markets. New. Used. Rented. It is a little confusing. Pecoy was asked if Mid Country is a construction equipment dealer, a paving equipment dealer, an industrial equipment dealer, an equipment rental house, or what exactly? “That’s a tough one,” he responded. “I would say, all of the above. We do a lot with JLG. It’s an important part of our business, but it takes us out of moving dirt and into something else.” Peed was asked if Mid Country Machinery is principally an outlet for new equipment or used equipment? “To be honest with you,” said Peed,” and I’m one of the owners, I couldn’t break it down for you. Possibly about even, new and used equipment, with a little more new. There is so much good equipment out there and we offer a lot of it.” Mid Country’s headquarters in
Fort Dodge.
14
Three generations of Pecoys (L-R) are Burly Pecoy, Amanda Mundie and Bud Pecoy.
“EVERY LINE WE CARRY IS FOR A SPECIFIC CUSTOMER POPULATION.” AARON REICHERTS
These Case 580 backhoes are available at Mid Country Machinery’s Fort Dodge location. 15
(L-R): Marty Vanpelt, trucking; Chris Kremer, service manager; Sharon McClain, receptionist; Tim Plagge, sales/owner; Jonathan Oehlerich, service; Jeff Furman, operations manager; Randy Groen, parts manager; Tyler Spece, service; Bob Edwards, sales; Jacob Conaway, rental manager; and Aaron Reicherts, sales manager, all of Mid Country Machinery’s Waterloo location.
(L-R) are Russ Ruhde, parts manager; Pete Limoges, service manager; Keith Kjar, sales; Doug Miller, sales; Kyle Youngton, service; Luke Lambert, service; Taylor Lambert, rental; and Dave Krantz, service, all of the Mid Country Machinery’s Sioux City, Iowa, location. 16
always looking for product expansion. Markets are always changing and the company has to change with it.” Global online sales and acquisitions remain a viable business component for Mid Country. The sales actually have picked up in recent months, with Peed mostly handling it. Swedlund cites equipment transactions in the Middle East, Europe, Australia and China, which definitely would qualify the business activity as global. ***
Reicherts notes that all the different lines of equipment target different viable markets. “Every line we carry is for a specific customer population,” he said. “We offer Kobelco dirt-moving equipment for construction contractors, but JLG has a whole different customer base. The rental fleet serves different clientele. County customers like the Gradall product line. Every line has been really good for us.” Swedlund said the equipment lineup is never static. “We are
(L-R): Ed Lauricella, shop technician; Mike Oakes, rental technician; Jeff Polnaiszek, service manager/ partner; Robbie Kimball, lead shop technician; Austin George, rentals; Linda Haselmayer, secretary; Dan Pietricola, rentals; Joe Panebianco, manager/partner, all of Mid Country Machinery’s Brewerton, N.Y., location. Not pictured are Ralph Denslow, road technician, and Kevin Curtin, outside sales.
Not exactly global but clearly a reach for an Iowa company was Mid Country Machinery’s opening of a branch in upper New York state two years ago. It gave the company, in Pecoy’s words, “a whole new dynamic.” The move into a market in the Northeast came about because of a personal relationship Pecoy enjoyed with Joe Panebianco. Panebianco was a brokering and wholesaling equipment agent in the Syracuse area. In 2012, he partnered with Jeff
Polniaszik, who was operating JP Mechanical, an established heavy equipment repair company. Three years later, they merged their enterprise with Pecoy’s company to form Mid Country Machinery NY. Panebianco became a Mid Country partner and manages the New York facility. The relationships that Panebianco and Polniaszik had established with local contractors were key to the new location’s success.
17
18
WE’VE GOT EXCLUSIVE FEATURES T O GE T MOR E DONE Oal` CG:=D;G ]p[YnYlgjk gf l`] bgZ$ q gm dd be prepared for even the toughest worksite [`Ydd]f_]k& L`Yl k Z][Ymk] o] j] [geeall]\ lg Zmad\af_ hjg\m[lanalq%Zggklaf_ ^]Ylmj]k af gmj eY[`af] k qgm ogf l Úf\ Yfqo`]j] ]dk]& O`ad] gl`]j eY[`af]k eYq g^^]j hgo]j Zggkl$ gmjk ak mflae]\ Yf\ gh]jYlgj%[gfljgdd]\& L`]f l`]j] k l`] ]p[dmkan] af\]h]f\]fl ljYn]d ^]Ylmj] l`Yl d]lk qgm \a_$ da^l Yf\ ljYn]d Yl l`] kYe] lae]& O] ]n]f l`gm_`l g^ l`] dal ld] l`af_k$ dac] koaf_ ÛYk`]jk Yf\ af\mkljq% d]Y\af_ nakaZadalq l`Yl ]f`Yf[] kY^]l q& Hdmk oal` hj]ea]j gh]jYlgj [ge^gj l k$ qgm ea_`l Y[ lmYddq ]fbgq gh]jYlaf_ gmj eY[`af]k&
KOBELCO-USA.COOM
19
&RQJUDWXODWLRQV
0LG &RXQWU\ 0DFKLQHU\
(L-R) are Jim Nichel, winner of a Harley Davidson motorcycle, Brent Aalbers and Bud Pecoy.
The Brewerton facility serves small to medium-sized construction contractors as well as the region’s aggregate quarry industries. The outlet offers the same product lines and rental options as do the Iowa branches of the company—with the exception of Kobelco: That manufacturer’s franchise was not available in upstate New York. Consequently, when Mid Country was approached by Link-Belt to represent its LBX excavator line instead, the company snapped it up. It is a key component of the New York product lineup.
RQ \RXU WK <HDU LQ EXVLQHVV %ULVFRH 'ULYH 0RUULV ,OOLQRLV UHQWDO#LOWUXFN FRP ZZZ LOWUXFN FRP
Tiger Mowers manufactures a full line of boom mowers s with both Rotary and Flail heads h in lengths from 18 18’ to 30’ along with several attac chments. Bob Cole and his wife, winners of a 2005 Harley Davidson motorcycle.
MADE WITH PRIDE IN THE USA
Contact: Robert Smith Cell: 605-212-0611 Ph: 800-843-6849 email: rsmith@tigermowers.com m Sioux Falls, SD 57107
20
21
(L-R) are Mark Swedlund, Tim Plagge, Bob Cole, the winner of a 2007 Lincoln truck, Lucas Peed and Bud Pecoy.
Mid Country Machinery’s Brewerton facility is a practically new 8,000-sq.-ft. building. In the next 60 days, a 6,400-sq.-ft. addition will open. The original structure contained 4,800 sq. ft. for heavy equipment servicing and the expanded building will add eight more service bays with overhead cranes and a high roof line to accommodate the largest of today’s heavy equipment. The facility will continue to do complete rebuilds of Caterpillar equipment for quarry customers. Expanding the facility to handle larger equipment is a sign of the times, Pecoy said. “We do business a little bit differently today and a lot has to do with meeting customer needs. Equipment is a lot larger than used to be the norm. We are definitely getting involved more and more with larger equipment. It is very capital intensive.” 22
Reicherts was asked if marketing an Iowa-branded company named “Mid Country” is difficult in New York. “No,” he said, “customers know the company originated in Iowa, and it’s not like we brought in a bunch of guys from the Midwest. The local guys already have a history there. So it isn’t a challenge. It’s a process, a process of growing. It’s a matter of getting the right fit for the guys in New York.” *** So why all the success? It is a result of concentrated effort. The company’s steady growth was not by accident, even if it was not entirely expected by the principals when they first opened their door. They believed in the company’s potential and relentlessly sold it to customers. “We have been growing steadily, every year at a steady pace,” Swedlund said.
Congratulations Mid Country Machinery on 20 Years Serving Iowa
CONGRATULATIONS TO MID COUNTRY MACHINERY ON A SUCCESSFUL 20 YEARS IN FORT DODGE IOWA
SCHNURR & COMPANY, LLP Certified Public Accountants and Consultants
Largest Inventory in Central Iowa Guaranteed Lowest Prices Free Delivery in IA, MO, IL, NE, MN & SD
Donald R Schnurr, CPA, Partner Dean F Barnett, CPA, Partner Murray A Stanley, CPA, Partner Craig M. Amen, CPA, Partner
Since 1952, offering affordable basic accounting, tax and consulting services for small businesses and individuals.
2723 5th Ave S. Fort Dodge, IA 50501
(800) 362-2174 (515) 576-7505
Serving clients in North Central Iowa with offices in Fort Dodge and Ames.
www.fdford.com
Contact us at 1-515-576-7136
“And we’re still looking to expand. A lot of it is because we have a good, aggressive sales staff.” That and a good reputation. The latter has spurred manufacturers to want to partner with Mid Country Machinery. “You know what,” said Peed, “most of the manufacturers came to us. They came to us. We didn’t go out searching for them. They just turned up because of our reputation. I think we do have a good reputation.” The reputation is of an up-and-coming company — even if it is 20 years old. That’s because steady, planned growth continues to be the company’s guiding philosophy. Panebianco, a relatively new Mid Country partner, already recognizes that the growth is keyed to personnel. “An impressive part of Mid Country is its personnel. The company values employees. Its key assets are its people. When it looks at expansion, it always does so by looking for key employees that will allow a customer base to grow. So we are looking at different opportunities and key people that will let us expand.” More specifically, said Pecoy, “We’re looking for, hoping for, at least one or two more locations in Iowa in the near future and possibly another one in upstate New York. We hope to fill these gaps someday.” Growth of the Mid Country Machinery brand is a steady process, year after year. It has been ongoing for two decades now and promises to continue. “In the last several years,” said Reicherts, “we had certain sales goals and most of the years we met them. Last year was a big year for us and this year we are on a pace to do the same. We’re growing.” (This story also can be found on Construction Equipment Guide’s website at www.constructionequipmentguide.com.) CEG
Congratulations Mid Country Machinery on Your 20 Year Anniversary
www.greatwesternbank.com Specializing In S Real Estate Loans • Commercial • Agribusiness Loans • Business Lines of Credit • Working Capital Loans • Construction Financing • Equipment Financing Fort Dodge Downtown 825 Central Avenue | Fort Dodge 515-576-7531
Crossroads 3 201 S 25th St | Fort Dodge 515-675-3177
Kirk Yung, Group President • Matt Dutcher, Market President Nik Moser, Business & Ag Banker
23