Mid Country Machinery 15th Anniversary

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SANY America salutes Mid Country Machinery for 15 years of hard work and service throughout Iowa and the Midwest.

A 30269 3026 318 Cooper Cir Cir.. South, Peachtree City City,, GA Tel: Tel: 678-251-2869 | Fax: 770-631-7731 Email: sales@sanyamerica.com www.sanyamerica.com www.sanyamerica.com

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Fort Dodge (515) 574-2302

Waterloo (319) 234-8710

Sergeant Bluff (712) 943-4470

www.midcountrymachinery.com %DUUHWW 3DUN 'ULYH ‡ 6XLWH Kennesaw, Georgia 30144 770-499-7000 | Fax: 770-421-6842 www.kawasakiloaders.com

Mid Country Machinery

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Modern Success With Mid Country Machinery F

ort Dodge, Iowa, dates back 150 years to when the U.S. Army built a short-lived military base on the site to help regulate relations between Indians and settlers. By comparison, Mid Country Machinery goes back just 15 years, yet from its Fort Dodge headquarters, company executives today oversee heavy equipment transactions around the globe.

than I ever dreamed it would be,” PeCoy says in evident wonder. “We just wanted to be a small, Midwestern, rural Iowa equipment company, and now we are selling stuff all over the state and even worldwide, which we never would have thought would happen.”

So things have gone better than expected when PeCoy and Lucas Peed founded the company?

“Definitely better,” says Peed.

Mid Country is a modern success story.

“We never dreamt we would be as large as we are today,” says Bud PeCoy, president of Mid Country and one of four men who are partners in the construction equipment enterprise.

This year they are celebrating a decade and a half of commercial growth that has continued apace despite an economic recession that has many construction industry companies gasping for relief.

Building the Company

Mid Country Machinery was built on experience. Its four principals — PeCoy, Peed, Mark Swedlund, and Bob Conaway — were veteran salesmen or otherwise involved in the heavy equipment market in north central Iowa in 1997 when PeCoy and Peed decided to start their own equipment sales and rental business. Within a couple of months, Swedlund came aboard and Conaway followed a year later.

“Every year has seen positive growth, except in 2009 when it was only off slightly, and today the company is much larger

“We all had been wanting to get out on our own,” Swedlund

(L-R): Co–Owners Bob Conaway and Mark Swedlund, Owner Bud Pecoy and Co-Owner Lucas Peed have helped establish Mid Country Machinery’s strong reputation over the past 15 years.

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Attention to detail is something that Shop Foreman Steve Grell and the rest of Mid Country Machinery consistently deliver to its customers.

THINK BIG AND BUILD FROM THERE

JLG Industries, Inc. is the world’s leading designer, manufacturer and marketer of access equipment — aerial work platforms and telehandlers.

We’d like to thank Mid Country for their continued support of our company and our products. www.jlg.com

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Congratulations to Mid Country Machinery, a valuable equipment source for 15 years Gradall Industries, Inc., congratulates Mid Country Machinery, Inc., for 15 years of dedication to contractors and governments that require productive, versatile construction equipment in the State of Iowa.

Mid Country is your authorized source for versatile Gradall excavators including the new Series IV highway speed models that deliver greater productivity and versatility along with new mobility benefits. You’ll appreciate faster, easier travel up to 60 mph with a new Tier 4i engine and an automatic transmission. From the upper cab, mobility is also improved with a new transfer case and other features. See Mid Country for details about Gradall excavators with the power and versatility to handle the work of many different machines, and undercarriages to handle virtually any terrain.

For information, demos, parts and service, contact your nearest Mid Country location:

Sergeant Bluff, IA 712-943-4470 Waterloo, IA 319-234-8710 Fort Dodge, IA 515-574-2302

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The Mid Country Machinery headquarters in Fort Dodge, Iowa.

says. “We had known each other professionally. We saw a niche, a place where we could do things the way we thought they should be done, really catering to the needs of customers.

We all had a lot of good relationships with customers and saw an opportunity to further develop them.”

has evolved into a distributor of new equipment from American and foreign manufacturers. New machinery at Mid Country includes earth-moving equipment from Japanese manufacturers Kobelco and Kawasaki, American lift machinery from JLG and SkyTrak, and aggregate-handling machinery for paving projects from Austria’s Atlas Copco (formerly Hartl).

The company operated solely from its Fort Dodge location for five years before expanding to a second location — straight eastward along highway U.S. 20 — in Waterloo. Three years ago, the partners looked west along 20 to Sioux City and established a third Mid Country location.

The models from these manufacturers range across the construction spectrum from crushers and screens to compactors and cranes, and from dozers and wheel loaders to scissor lifts and skid-steers. In keeping with the one-stop, full-service character of the dealership, virtually every piece of equipment for sale can be rented as well through Mid Country’s rental division, MCM Rents.

In 2012, the dealership offers new construction machinery, used machinery, rental machinery, and some specialty paving machinery, but the lineup of offerings wasn’t always so complete. “It was 100 percent used equipment at first,” Swedlund recalls. “Whatever we could find to turn around and make a dollar. The first pieces were five Ford backhoes.”

“Like everybody else, our rental business keeps growing and growing,” says Swedlund, acknowledging the appeal of the lease / rent option for contractors in today’s economy. “We go where the market tells us to go.”

From that second-hand and domestic inventory, Mid Country

With business staying strong and the company ready for expansion, Mid Country Machinery opened a new location (pictured above) in Waterloo, Iowa. In 2009, Mid Country expanded again, adding a facility in Sioux City.

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a distinct advantage for a company looking for an edge among its customer base.

Market Trends

One of the bellwethers in heavy equipment today is the global nature of product lines. To expand its inventory for sales and rentals, Mid Country Machinery earlier this year acquired the Iowa territory of SANY America, bringing the Chinese brand of excavators and motor graders to the Midwest. A SANY executive, Eric Teague, said at the time that SANY was “honored” to partner with Mid Country, “which has built an exceptional reputation for putting their customers first.”

“Most dealers are not involved in concrete. They are not going to be as knowledgeable,” Conaway says, without blowing his horn. “I have a lot to learn, but I’m in a better position to give advice to a contractor or to find the right piece of equipment.”

Paving machinery in Mid Country equipment yards include Gomaco pavers, Power Curber slipform paving equipment, and Warren Total Patcher mobile units.

Swedlund in turn characterizes SANY as “a pretty progressive company. They make a good product.

We were lucky to have the option to partner with them.” He says Iowa contractors are “fairly accepting” of the Chinese brand.

Partner Bob Conaway is confident that acceptance of SANY will steadily grow, expanding both sales and rentals for the company. “We are not going to be selling a lot of the units at first, but eventually we will. SANY offers a price advantage without sacrificing quality.

The average contractor who needs an excavator for a month at a competitive rental rate doesn’t care what it says on the side of the machine.”

Conaway is the company paving specialist, especially concrete pavement.

His first job out of college was with Gomaco, the concrete paving equipment leader. Consequently, he is a go-to guy for Iowa contractors wanting expert advice on concrete-handling machinery,

Parts Manager Chris Nelson (L) is ready to help customers.

(L-R): Service Manager Rob Lowery, Service Tech Richard Davis, Shop Foreman Steve Grell and Service Techs Brandon Kinseth, Loren Painter, Dalton Brandel, Rick Wagner, Troy Hansch and Joe Schott gather for a staff picture.

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In 2012, the dealership offers new construction machinery, used machinery, rental machinery, and some specialty paving machinery.

RENTAL EQUIPMENT Compactors Type Jumping Jack Gas Plate Compactor Plate Compactor

Excavators Type SK170 SK210 SK260 SK295 SK350 SK485 SK850

Rollers Type Smooth Drum Roller 66” Padfoot Drum Roller 66” Smooth Drum Roller 84” Padfoot Drum Roller 84” Backhoes Type 420E 430E 450E

Weight 15,800 16,200 20,000

H.P 93 100 1240

Dozers Type D3K LGP D4K LGP D5K LGP D6K LGP D6N LGP D3K XL D4K XL D5K XL D6K XL D6N XL D6T XW D7T D8T D9T

Weight 17,900 18,800 21,500 29,700 39,600 17,200 18,000 28,000 26,500 36,700 45,750 55,800 84,900 105,600

H.P 74 84 96 125 150 74 84 96 125 150 200 240 310 410

Weight 37,800 47,800 59,524 68,343 80,909 110,670 177,330

H.P 121 150 190 197 286 326 496

Excavators-Short Radius Type Weight H.P 140SR 32,040 94 215SR 54,700 153 235SR 56,865 153

Excavators-Long Reach Type Weight H.P SK260 55,556 175 SK350 79,586 264

Motor Graders Type Weight 140H 32,357 160H 51,325

H.P 185 200

Skid Steers Type 236 256 262 272

H.P 70 75 82 94

Weight 1,750 2,500 2,700 3,450

Haul Trucks Type 25 Ton 30 Ton 40 Ton

Weight 49,000 50,400 72,500

H.P 300 320 440

Wheel Loaders Type Weight 45ZV-2 9,250 50ZV-2 17,500 60ZV-2 19,975 65ZV-2 25,580 70ZV-2 31,437 80ZV-2 39,308 85ZV-2 46,275 90ZV-2 51,257 92ZV-2 58,025 95ZV-2 68,166 115ZV-2 104,451 135ZV 176,200

H.P 42 96 122 149 174 198 224 271 284 348 463 720

Mini Excavators Type Weight SK 27SR 3,637 SK 35SR-5 7,892 SK 55SR-5 9,259 70SR/80CS 18,000

H.P 15 28 39 56

R/T Cranes Type GR 300Xl GR 500XL GR 800XL

H.P 215 267 287

Load Lift 30 Ton 50 Ton 80 Ton

Telehandlers Type Load Lift 6042 6,000 8042 8,000 10054 10,000

H.P 99 110 110

R/T Boom Lifts Type Height 400S 40’ 600S 60’ 800S 80’ 1350SJP 135’ 1500SJ 150’

H.P 48 64 65 87 87

Scissor Lifts Type Height 1930ES 19’ 2030ES 20’ 2630ES 26’ 2646ES 26’

Width 30” 30” 30” 46”

Odds ‘n Ends Pumps Welders Trenchers Heaters Light Towers Generators Breakers Thumbs & Grapples Air Compressors

Fort Dodge

Sergeant Bluff

Waterloo

Corporate Headquarters 3478 5th Avenue South Fort Dodge, IA 50501

106 8th Street Sergeant Bluff, IA 51054

4734 Sergeant Road Waterloo, IA 50701

Phone: 712-943-4470 Toll Free: 866-539-8106 Fax 712-943-4473

Phone: 319-234-8710 Toll Free: 800-206-5936 Fax: 319-234-8706

Phone: 515-574-2302 Toll Free: 800-206-5936 Fax: 515-574-2587

RENTAL EQUIPMENT Compactors Type Jumping Jack Gas Plate Compactor Plate Compactor

Excavators Type SK170 SK210 SK260 SK295 SK350 SK485 SK850

Rollers Type Smooth Drum Roller 66” Padfoot Drum Roller 66” Smooth Drum Roller 84” Padfoot Drum Roller 84” Backhoes Type 420E 430E 450E

Weight 15,800 16,200 20,000

H.P 93 100 1240

Dozers Type D3K LGP D4K LGP D5K LGP D6K LGP D6N LGP D3K XL D4K XL D5K XL D6K XL D6N XL D6T XW D7T D8T D9T

Weight 17,900 18,800 21,500 29,700 39,600 17,200 18,000 28,000 26,500 36,700 45,750 55,800 84,900 105,600

H.P 74 84 96 125 150 74 84 96 125 150 200 240 310 410

Weight 37,800 47,800 59,524 68,343 80,909 110,670 177,330

H.P 121 150 190 197 286 326 496

Excavators-Short Radius Type Weight H.P 140SR 32,040 94 215SR 54,700 153 235SR 56,865 153

Excavators-Long Reach Type Weight H.P SK260 55,556 175 SK350 79,586 264

Motor Graders Type Weight 140H 32,357 160H 51,325

H.P 185 200

Skid Steers Type 236 256 262 272

H.P 70 75 82 94

Weight 1,750 2,500 2,700 3,450

Haul Trucks Type 25 Ton 30 Ton 40 Ton

Weight 49,000 50,400 72,500

H.P 300 320 440

Wheel Loaders Type Weight 45ZV-2 9,250 50ZV-2 17,500 60ZV-2 19,975 65ZV-2 25,580 70ZV-2 31,437 80ZV-2 39,308 85ZV-2 46,275 90ZV-2 51,257 92ZV-2 58,025 95ZV-2 68,166 115ZV-2 104,451 135ZV 176,200

H.P 42 96 122 149 174 198 224 271 284 348 463 720

Mini Excavators Type Weight SK 27SR 3,637 SK 35SR-5 7,892 SK 55SR-5 9,259 70SR/80CS 18,000

H.P 15 28 39 56

R/T Cranes Type GR 300Xl GR 500XL GR 800XL

H.P 215 267 287

Load Lift 30 Ton 50 Ton 80 Ton

Telehandlers Type Load Lift 6042 6,000 8042 8,000 10054 10,000

H.P 99 110 110

R/T Boom Lifts Type Height 400S 40’ 600S 60’ 800S 80’ 1350SJP 135’ 1500SJ 150’

H.P 48 64 65 87 87

Scissor Lifts Type Height 1930ES 19’ 2030ES 20’ 2630ES 26’ 2646ES 26’

Width 30” 30” 30” 46”

Odds ‘n Ends Pumps Welders Trenchers Heaters Light Towers Generators Breakers Thumbs & Grapples Air Compressors

Fort Dodge

Sergeant Bluff

Waterloo

Corporate Headquarters 3478 5th Avenue South Fort Dodge, IA 50501

106 8th Street Sergeant Bluff, IA 51054

4734 Sergeant Road Waterloo, IA 50701

Phone: 712-943-4470 Toll Free: 866-539-8106 Fax 712-943-4473

Phone: 319-234-8710 Toll Free: 800-206-5936 Fax: 319-234-8706

Phone: 515-574-2302 Toll Free: 800-206-5936 Fax: 515-574-2587

Joe Schott puts the finishing touches on another project for Mid Country Machinery.

Mid Country customers include road and highway contractors, of course. However, government and institutional sales are a healthy part of the mix as well, along with equipment sales and rentals to contractors serving Iowa’s vibrant agricultural industry. Other industries in the region include ethanol production, and gypsum and limestone mining and associated drywall manufacturing.

In other words, the equipment needs of the area are far-ranging. Inventories that best serve dealerships will match these needs. Conaway says Mid Country Machinery matches up well.

“The partners are really good about market trends,” he says.

“When we see particular trends in equipment—a make and model that is a particularly hot commodity, perhaps—we shift gears. It was articulated trucks for a while and a few years later the Cat D6 dozer. Next year it might be something else.”

The D6 indeed has been a hot item for Mid Country, according to Swedlund, who calls late-model Caterpillar equipment “our bread and butter. We sold more than 30 D6 Cats last year, which was probably more than a lot of Cat dealers sold.”

On the new equipment side, Kobelco and JLG products are the highest volume units at Mid Country at the moment. Kawasaki wheel loaders, which the dealership just took on four years ago, are steadily growing as a sales component.

The used D6 activity is characteristic of Mid Country: It sells and rents whatever customers want.

“We’re not locked in to the brands we represent in new equipment,” says Conaway. “We are willing to go out and find a piece of needed equipment, even if it is a competitor’s brand.

If someone wants a Case or a Cat or a Kobelco, there is a very good chance Mid Country can help out in some way. Our variety is a strength. A customer will call us when they are look-

Service Tech Chris Nelson finds what he needs in the parts department.

(L-R): Rental Specialist Terry Paulson, Rental Specialist Sam Moser and Rental Manager Trent Cook are ready to help customers at Mid Country Machinery’s facility in Fort Dodge, Iowa.

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ing, where they wouldn’t call up a John Deere dealer when looking for a Case.”

How about the relationships at the top? Four partners might be three too many in some executive board rooms.

Relationships—Inside and Out

“Everybody asks, ‘how do you four guys get along?’” says Swedlund. “Well, we still get along great. We have had fun doing what we’ve done. Everyone works together well, and we don’t plan on slowing down.”

The importance of relationships in business is pretty much a cliché, but also a verity: Mid Country’s success is a product of good relationships, between the company and its customers as well as internally.

PeCoy says having the foursome in a close working relationship “has worked out very well. It’s a good group. We all get along well and all have kind of agreed that we have our roles in the company.”

“It is all about relationships and we work closely with our customers,” says Conaway. “When I say ‘our customers,’ I not only mean end users of the equipment, I mean other dealers and distributors.

As president, PeCoy handles the day-to-day administrative workload, “all the boring stuff,” he says. When PeCoy is traveling overseas on equipment procurement trips and other matters, Peed steps in and oversees the daily functions. Conaway draws on his concrete equipment expertise in much of his dealings with customers, and Swedlund is mining the Des Moines contractor lode.

“We have great relationships with dealers and distributors and treat everyone fairly. Obviously, a big part of our business is finding and reselling good used equipment. Because of the number of years we’ve been in business, we are in a position to buy a single piece of equipment or a set of equipment from another dealer, and having good relationships with these people has really helped us.”

Each partner is selling, whatever else he might be doing.

“We’re a small company, and the partners aren’t sitting behind a desk managing anyone,” Conaway notes. “There is management involved, of course, but we all are earning our keep by selling equipment. There are not many Mid Country employees who aren’t income producers. We’re all just working together as owners or salesmen or parts managers.”

The rest of the relationship equation is within Mid Country.

“I want to emphasize how well we get along at Mid Country Machinery,” Conaway says. “That’s so important. We’re all in it together, whether parts, service, sales, administration, or whatever. We all want to see the company profitable.”

Because today’s equipment searches and sales are global in reach, the Mid Country partners have learned to flex and stretch broadly according to the market and find business wherever it is—in north central Iowa or southeast Iowa, perhaps, or maybe in Europe or Japan. Buy where it is slow and selling prices are low and sell at a premium in more active markets.

PeCoy echoes that view. “I want to reiterate we have very, very good employees,” the president volunteers. “From the receptionist to the wash bay, they all are dedicated. We have very little turnover.”

Says Peed: “We have good employees, hard-working, good employees.”

Mid Country Machinery showed off its equipment yard during an open house celebration soon after the new shop was unveiled.

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Mid Country Machinery has been a generous supporter of the Susan G. Komen for the Cure charity.

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Atlas Copco Salutes Mid Country Machinery 15 Years of Industry Leadership

We congratulate Mid Country Machinery on the occasion of their fifteenth anniversary serving Iowa and the rest of their growing sales and service region.

Contact Mid Country Machinery to learn more about the full line of Atlas Copco Powercrusher rock crushers and screeners.

800-732-6762 www.atlascopco.us

Congratulations to Mid Country Machinery on Your 15th Anniversary!

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“We have ridden out the recession pretty well,” PeCoy says.

“We’ve had to refocus at times, and the approach has turned out to be very successful. Trying times open up opportunities and we have taken advantage of them.”

“Giving back” seems to be the unofficial motto of Mid Country Machinery

Looking Ahead

There is expansion and there is expansion. Mid Country Machinery currently is refining its services, upgrading its facilities, and consolidating its stature as a premier equipment supplier in Iowa as a prelude to increasing its territorial footprint. It is sort of expansion on its own terms.

The Fort Dodge, Iowa-based construction equipment dealer has a reputation of being a company with a community conscience as well as a customer-centric mindset. As with any successful business, profits are the real bottom line, but at Mid Country, customer and community appreciation seems to rank high in consideration.

“Not at this time,” is how Peed responded to a question about expanding to another location. “We are trying to concentrate on the good core of people we have at each location and expansion right now would take away from that. Instead, we are trying to fine-tune things and become more efficient.”

Conaway says the partners always are “looking down the road at becoming bigger, which is kind of the trend for dealerships now. It’s easier for manufacturers to deal with larger dealers.

And we’re always looking for a new product line.”

Case in point: heavy machinery painted pink.

When the four partner-owners of Mid Country learned in 2008 that the wife of a customer had been diagnosed with breast cancer, they talked over how they might respond sympathetically.

Their response: have some of their rental equipment painted pink to help attract attention to the fight against breast cancer.

PeCoy, who has seen the company grow from 3 to 53 employees, says growth is still a motivator if not a prime goal at this point. “If we are not going forward, we are going backward, and we are not ready for that yet,” the company president says. “We are definitely in a growth mode and if we keep that philosophy, we will be successful in the years ahead.”

Swedlund says the more immediate goal is to “take better control” of the service side of the company activity to ensure customer satisfaction. “We want to help the customer all the way through. We expanded our parts and services in the last four or five years because as we grow we have to service everything better.”

“We decided it would be a pretty good fundraiser,” Mid Country President Bud PeCoy says.

The paint-over signaled commitment to the Susan G. Komen for the Cure organization that Mid Country would donate 10 percent of income derived from the machines’ rental over the following four and a half years—about $30,000 in all.

The 15,000-square-foot Mid Country facility in Fort Dodge is just four years old. It sits on seven acres. The Waterloo and Sioux City dealership outlets each are about five acres in size and have 10,000 square feet under roof. A state-of-the-art structure to replace the existing Sioux City facility is in an advanced stage of planning.

Two JLG 800 boomlifts were purchased and the manufacturer had the special paint applied at no charge. Mid Country later added a Kobelco 210 excavator to the pink fleet as well as a Kawasaki 70 wheel loader, with donation commitments attached to each.

And catty-corner across Fort Dodge from the main Mid Country Machinery dealership, a satellite MCM Rents location has just been opened in the northwest section of the city. The store — at the intersection of Highways 7 and 169 — targets customers in a Fort Dodge Agricultural Park being developed nearby. Just as Mid Country moves equipment from store to store in response to major construction activity or natural disaster recovery projects, it positions stores near customers.

Other MCM Rents outlets are being considered in the near future, including one in Des Moines.

PeCoy says the response of customers was positive. He acknowledges the initial reaction of customers upon seeing machinery wearing such a gaudy, feminine color was “to stand back. But then they embraced it.”

So the growth of Mid Country will continue at a pace the partners believe best serves the company and its customers. Just how large or broadly situated across the Midwest the company will be in another 15 years is, of course, anyone’s guess.

Customers are not overlooked by Mid Country when it comes to demonstrating appreciation for their business. For years, the company has given away substantial prizes in drawings limited to its

“I mean, there always are challenges,” says Peed. “The thing is, every year is different, a good example being the economy the last several years and now the drought. But we are the type of company that knows the market and can adapt. We are getting pretty good at that.”

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Congratulations Mid Country Machinery on 15 Years Serving Iowa

customers. One year an F-150 pickup was the prize.

But the usual grand prize is a motorcycle.

Coincidentally, partner Lucas Peed and PeCoy each ride Harley Davidson bikes.

“All four of us got together and we wanted to do something big because we had a really good year or two and wanted to give something back,” Peed recalls, with the partners finally settling on a motorcycle prize. “It probably was Bud’s idea.”

The prize-giving has continued most years. This October the drawing is for a Harley Davidson CVO Road Glide Screaming Eagle Edition motorcycle—“about the nicest bike they make,” says Peed. The price tag on the customer giveback is more than $30,000.

Largest Inventory in Central Iowa Guaranteed Lowest Prices Free Delivery in IA, MO, IL, NE, MN & SD 2723 5th Ave S. Fort Dodge, IA 50501

“If we can’t have fun, we don’t do it,” says partner Mark Swedlund. “That is one of our company mottoes.”

(800) 362-2174 (515) 576-7505

www.fdford.com

Congratulations Mid Country Machinery on your 15 Years!

3508 5th Ave. South • Fort Dodge, IA 50501

(877) 908-6225

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Con ongrrat atul ulat ation ons Mid Coun unttr trryy Machiinner eryy onn your ur 15 year ar annnnivversar arryy

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Fort Dodge Downtown 825 Central Avenue | Fort Dodge 515-576-7531

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CONGRATULATIONS TO MID COUNTRY MACHINERY ON A SUCCESSFUL 15 YEARS IN FORT DODGE IOWA

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Mid Country Machinery/ MCM Rents Fort Dodge * Waterloo * Sioux City 1-800 800-206-59 5936

Win a Harley Davidson Valued at $34,295 Join us October 18, 2012 in Fort Dodge for our 15th Anniversary Celebration Open House! We wil wi l have a drawing for a 2012 Harley Davidson Street Glide &92 ³6FUHDPLQJ (DJOH (GLWLRQ´ 0&0 ZLOO HQWHU \RXU FRPSDQ\ QDPH RQH time for each $5000 worth of business that you spend with MCM and MCM Rents between December 1, 2011 and October 1, 2012. There is nothing to fill outt, your name will ll autom t atically be entered.

Winner has option to take $20,000 cash instead off motorcycle. Winner is responsible for all taxes and fees.

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