Hayden-Murphy Anniversary

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Manitowoc congra atulates Hayden-Murphy Equipment Compa any on 60 years of success!

To learn more about Manitowoc Cranes, go to www.manitowoccranes.com.

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5:15 PM

Hayden-Murphy Marks 60th Anniversary

By Giles Lambertson

at 9301 E. Bloomington Freeway, Minneapolis, Minn.

American Hoist and Derrick Company purchased Hayden-Murphy in 1979 from Bud Hayden (Hank’s son) and Chuck Murphy. They operated the company until 1984 as a factory store, when an investor group led

by Jim Lupient purchased the company from American Hoist.

In September 1988, Lupient hired Len Kirk as president and partner.

Then in 2011, upon Jim’s passing, his wife Barbara, who had been a member of Hayden-Murphy’s board of directors for some time, assumed his ownership in the company.

Two major themes have been the

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Hayden–Murphy Equipment Company was founded in 1957 by Hank Hayden and Chuck Murphy. The original location was at 4501 Hiawatha Ave. Minneapolis, in an old fire barn (there was still hay in the loft that was used to feed horses for the horse-drawn fire rigs of the day). At the time, the product lines ranged from water coolers to cranes, and just about everything in between. Then, in 1966, they relocated to their current location

Len Kirk, president/CEO of Hayden-Murphy Equipment Company.

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backbone of Hayden-Murphy since day one: customer support and employee retention. Hayden-Murphy’s corporate philosophies of “industry-leading products, with superior support, at competitive prices,” and “The best way to sell is to make it convenient to buy,” have been in effect for 60 years.

Over the years, equipment sold and rented by Hayden–Murphy has been on major projects across North America, including wind projects, the 35W bridge in Minneapolis, the new Stillwater, Minn., bridge, US Bank Stadium and countless others.

Minneapolis is a nice place but it is not the center of the world — unless your crane needs the attention of a technician. Then the phone on Bloomington Freeway starts ringing from places like Zambia, South Africa or Hawaii or Des Moines.

Welcome to the world of Hayden-Murphy Equipment Company, a 60-year-old local heavy equipment company with a global presence.

“It is a one-of-a-kind thing that happened to evolve,” said Kirk, Hayden–Murphy’s president/CEO, explaining the company’s far–flung

Judi Palmstein, rental department manager of Hayden-Murphy Equipment Company.

Ken Boehm, vice president of sales and operations of Hayden-Murphy Equipment Company.

Don Knackstedt, chief financial officer of Hayden-Murphy Equipment Company.

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(L-R) are Tyler Kruse, Will Kolesar, Bill Thomas and Ty Carstedt, all of the parts department of Hayden-Murphy Equipment Company.

Matt Thiele, parts specialist, deals directly with the service department mechanics.

service reputation. “A lot of our customers in Zambia and Panama and so on we first had experience with on projects in the U.S. We earned a reputation as the crane company in the Midwest and our customers now have us follow them to wherever they are working.”

He recounts a conversation in California where a man asked a Hayden-Murphy customer why he had brought in technicians from Minnesota to service his crane. “These guys really know what they’re doing and they are responsive when I need them. I’ve had good luck with them before and so I called them again.”

The company’s emphasis on technical services and support as an engine of growth and expansion is rather unusual. “It is not anybody else’s business model that I am aware

Part of Hayden-Murphy Equipment Company’s service team: Jay Lusso, crane service manager, Joel Tupy, Andy Otto, Alex Davis, Jason Angerman, Justin Lusso, Rolando Walker, Chris Maher, Adam Hoffbeck, Jacob Fisher, Jason Schultz and Robert Siedschlag.

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A used equipment ad from “the early days.”

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of,” Kirk said. The service system is built on trust and reputation — and lots of money for technical training.

According to Don Knackstedt, the company’s chief financial officer, every service technician receives equipment training in the shop at regular intervals from manufacturers and on safety issues. “Total annual cost is in the hundreds of thousands of dollars,” he said.

Kirk said he looks at that as an investment, not an expense. On a fairly regular basis, the company’s service technicians receive calls from manufactures asking for advice. “I think that’s a little unusual.”

“I had some familiarity with Hayden–Murphy as my father was the service manager back in the day.

On weekends I would help him in the shop,” Kirk said. “As a kid I

John Kolesar, product support manager, stands with a Hamm roller.

Robert Siedschlag, service department specialist, works on a Hamm HD110V0 roller.

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A bird’s-eye view of a Manitowoc 999, 275-ton crawler.

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grew up at the supper table talking about equipment.” He went on to build a career in sales for various dealers and had just established a distribution network for a manufacturer when he heard about the opening at Hayden-Murphy. “I had a yearning to get back into the retail side of it and the position was a great opportunity for me.”

It also was “a real challenge,” he said, because the company was struggling a bit. It had passed through the recession and was trying to find its footing.

Kirk said the company changed some product lines, added sales territories, and in the ensuing years Hayden-Murphy began “to grow by leaps and bounds. I am very proud of who we are and what we have become.”

Ken Boehm, vice president of sales and operations, came on board in 1990 and has helped overSteven Butler, safety training and compliance officer of Hayden-Murphy Equipment see the diversification of Hayden–Murphy. “Some Company. people still think of us as a crane dealer, and it is a A portion of Hayden-Murphy Equipment Company’s service truck fleet.

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major part of our business. We do have a nice fleet of cranes, both hydraulic and crawler, but currently the fastest – growing part of the business is in asphalt and aggregate equipment.”

The firm became a Wirtgen dealer in 2009, which included mills and reclaimers, Hamm rollers, Vogele pavers and Kleemann aggregate-handling machinery. It became a Manitowoc crane dealer in 1999 and has represented Grove for 50 years and Gomaco for 33 years. Hayden- Murphy represents various lines in several states, including Wisconsin, North and South Dakota and upper Michigan.

“We have a long history of representing Manitowoc, Grove and Gomaco,” Boehm said. “I think it’s pretty cool to be able to talk about representing top lines for that long.”

The business has fundamentally changed its character in the last decade, partly as a consequence Maher, Hayden-Murphy Equipment Company shop foreman, helps a customer with of the recession that clubbed the construction equip- Chris the company’s Manitowoc RT 765E-2 crane. ment industry in 2008. Knackstedt acknowledged

The company’s emphasis on technical services and support as an engine of growth and expansion is rather unusual.

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Hayden–Murphy Equipment Company’s headquarters, circa 1966, and today, below.

“Some people still think of us as a crane dealer, and it is a major part of our business. We do have a nice fleet of cranes, both hydraulic and crawler, but currently the fastest – growing part of the business is in asphalt and aggregate equipment,” said Ken Boehm, vice president of sales and operations.

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that was “certainly a challenging time. The advantage Hayden-Murphy had was that we were built for challenging times. With our strong service reputation, we were not strictly beholden to equipment sales.”

The change agent in 2008 was contractors, who switched in their thinking from pride of owning equipment to the practicality of renting.

Consequently, Hayden–Murphy grew the rental component of their business volume at the expense of some outright sales. The company has a large rental inventory, including one of the largest crane fleets in the country. It has delivered, supervised the setup, and conducted operator and maintenance training in more than 30 states and several Canadian provinces, and in places like Panama, Mexico and South Africa.

As did other companies, Hayden–Murphy adapted to the market, with every piece of equipment in its inventory being available to rent or buy.

“We saw the rental intensiveness coming,” Kirk said, with our rental terms getting longer and longer. The support team of Hayden-Murphy (L-R) are Brooks Waggoner; accountant, Georgia Hanson, credit and accounts receivable manager; Yulia Petru, accounts payable/system manWe had a choice: expose our customers to competi- agement; and Kelli Kroeger, receptionist.

(L-R): Darrell Lindquist, shipping manager, Andrea Roberts, parts manager, and Dustin Thorne, warranty administration.

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Congr gra ratulaation nss Ha H ayde den-M -Murph phy

BMO Harris Bank congratulates Hayden-Murphy Equipment on 60 years of success. We salute Len Kirk and the e entire team for serving customers and the industry with excelle ence. We value our long-term relationship and wish you the best in n the years ahead. bmoharris.com//ccommercial Wes Anderson, Directorr,, Commercial Banking 612-904-8193 wes.anderson@bmo.ccom

Banking products and services subject to bank and credit approval.

BMO Harris Commercial Bank is a trade name used by BMO Harris Bank N.A . Member FDIC

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Congratulations to HAYDEN-MURPHY on your impressive milestone of service and support to customers across Minnesota! We’re especially honored that you’ve been part of the Link-Belt family since 2000. We look forward to continuing our close relationship with you during the next sixty!

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The company has a large rental inventory, including one of the largest crane fleets in the country.

Christy Sabatka, service administrator of Hayden-Murphy Equipment Company.

tors or spend the money, expand the rental fleet and keep our arms around the customer. That is our business model now. We would love to just sell, but that is not the real world. You have to adapt to the market. As long as our rental-user base remains strong, we are comfortable with it.” In today’s environment, if you’re not in the rental business, you’re not in business, and growing.”

Today, rental is the biggest component of the company’s business in terms of units moved. Boehm noted that in Minnesota, some heavy equipment is used seasonally.

Therefore, rental activity fluctuates.

“In summer months, concrete and asphalt equipment is busy. If you can get six or seven months out of that equipment up here each year, you’re doing well. Two hundred 18

Nick Olson, sales representative

Phil Rodriguez, sales representa- Joel Doherty, sales representative Mark Doherty, sales representative tive

Jay Lusso, crane service manager

Jeff Steburg, service technician

Garret Rohwedder, service technician Scott Kasa, service technician

Kris Kasper, service technician

Ronnie Hopp, service technician

Jim Peka, service technician

Dale Schultz, service technician

Josh Connor, technical service Shawn Garin, service technician specialist 19

Rolando Walker, service technician

Jim Jostock, service technician

Congratulations to Hayden-Murphy on their 60 year anniversary in the industry! We look forward to continuing a long and successful relationship with them for years to come.

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Hayden–Murphy Equipment Company’s headquarters in the early 1990s.

Hayden-Murphy Equipment Company’s current headquarters in Minneapolis, Minn.

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pieces of equipment could be out on rental in the summer and in the winter, maybe 85,” said Boehm.

Kirk acknowledges that rental first is a much more capital-intensive way of doing business. He credits Hayden-Murphy business partners and banking business partner, BMO Harris Bank, with giving the company the support it needs to accommodate the new business paradigm.

In any event, the long- term goal of Hayden–Murphy is not as dependant on outright sales. Service is the driver, according to Kirk, who calls it the “linchpin” of the business. “We have a very special reputation on the service side and our goal is to expand geographically through service.

While the company has just the headquarters sales office in Minneapolis — with a recently expanded shop area to accommodate ever-larger cranes — it has technicians stationed in, or servicing equipment across the region, including Iowa, Nebraska, Wisconsin and the Dakotas. When fracking was exploding in North Dakota, Hayden–

Jim Lupient was the majority partner of Hayden–Murphy Equipment Company from 1984 to 2011.

One of Hayden–Murphy Equipment Company’s original service trucks.

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Allied would like to congratulate Hayden-Murphy on 60 years of success, hereâ&#x20AC;&#x2122;s to 60 more!

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Murphy was frequently called to work on cranes out there.

“They were almost flagging down our techs on the road to work on their equipment,” Kirk said. “Contractors were coming to North Dakota from Texas, Oklahoma and Canada. As fracking slowed down, these companies returned to their home bases. They continue to call us. In any given week of the year, we’re working in four or five states or Canadian provinces.”

In August 2007, a call to the company from just 10 miles away came, after the Interstate 35 W Bridge across the Mississippi River collapsed into the water below. HaydenMurphy supplied many cranes over the next several months including a 300-ton gantry crane to lift 180-ton bridge segments. That disaster may have earned a special stripe on a technician’s sleeve.

The company president declines to give out a sales figure, saying only that “We have healthy sales volume each year.” He is not as reluctant to talk about the company’s nearly 50 employees, about half of whom are service technicians. The latter have stories to tell. One tech who ended

(L-R) are Bud Hayden, Chuck Murphy and Hank Hayden.

Chuck Murphy (L) and Bud Hayden (R) receive a Grove sales award from a Grove representative.

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Hayden–Murphy Equipment Company equipment hard at work, circa 1965.

A “large” excavator, circa 1957.

Hayden–Murphy Equipment Company’s original headquarters at 4501 Hiawatha Ave. Minneapolis, Minn.

The original location was at 4501 Hiawatha Ave. Minneapolis, in an old fire barn.

At the time, the product lines ranged from water coolers to cranes, and just about everything in between.

This Shuttlelift 300-ton gantry crane was used on the 35W bridge rebuild in 2007 and 2008.

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up in an African Jungle to service cranes at a copper mine saw pictures of “critters” on the wall of his room in the man camp detailing how many minutes a person had to get medical help at the infirmary if bitten by a snake or an insect.”

“We certainly don’t force employees to go on these calls,” Kirk said, “and we sure don’t put people in harm’s way. Quite the opposite. When they are given the option of going to the Virgin Islands or Hawaii or somewhere else, it is like they get more stripes on their sleeves. Bragging rights!”

Employee longevity is in Kirk’s words, “One of the biggest ingredients to our success.” A salesman, Bob Olson retired after 49-and-a-halfyears with the company. A three generation example: Joel Doherty succeeded Ken Boehm in a sales position when Ken became vice president.

Doherty’s father, Mark, has been a Murphy salesman for 42 years, and his father Frank, was president during the American Hoist ownership.

Boehm cites other examples of multi-generational loyalty to HaydenMurphy. “A shop secretary’s son works in the parts department and another son works in the service department,” he said. “The crane service manager’s son is our boom repair specialist. A mechanic who services Grove equipment works alongside his son. I think this tells you a lot about the company, that so many of its employees have relatives also employed here.”

Does Hayden-Murphy have another 60 years in it? Knackstedt, a 19

Two of Hayden-Murphy Equipment Company’s 110-ft. long crane service bays.

year veteran of the company, believes Hayden-Murphy is agile enough to change with the times, whatever that might mean in the future.

“Our goal is to change what we do with regularity. Who we are has to change continually to accommodate our customers’ needs. We believe our best years continue to be ahead of us.”

“It absolutely has 60 more years in it,” Boehm said. “We have people here who are committed to making sure that happens. We are an easy company to deal with. We are committed to taking care of the customer and I think there are a lot of customers who would say that we are not just their dealer. We are their business partner and friend.”

Kirk believes interactions with the company’s customers in many cases extend beyond partnering with them.

“I think customers would say Hayden-Murphy is a very strong business partner ... and a good friend. We have been doing business with some of them for 60 years and over that long a time you do become good friends. We have an amazing relationship with a majority of our customers, and this is a relationship business. Always has been and always will be.”

Whatever you need to lift it, crush it, pave it, dig it, mill it, reclaim it, recycle it, compact it, or repair it, Hayden–Murphy has been, and will continue to be there to help its customers get the job done … PROFITABLY. (This story also can be found on Construction Equipment Guide’s website at www.constructionequipmentguide.com.) CEG

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To the Hayden-Mu urphy Team Members, Co C Congratulations t l ti on n this thi grand d occasion asion i and many wishes on future success!

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