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Big, Bold Move Robert H. Finke and Sons Opens Doors to Massive, New Facility

By Mary S. Yamin-Garone CEG CORRESPONDENT

John Finke, president of Robert H. Finke & Sons Inc., is rightfully proud of his company’s new, highly anticipated 67,000-sq.-ft. facility. The contrast between old and new couldn’t be more stunning. The old facility, having served the Selkirk, N.Y.-based company ably for 25 years was, if ever a cliché was apt, literally bursting from the seams. Alternatively, the new facility is an expansive, ambitious building that offers everything an equipment dealer could ask for: room to work, room to service customers to the highest degree of professionalism and efficiency, and room to grow.

Getting to this point, to this crowning achievement exemplified by a massive modern, state-of-the-art facility took old-fashioned, but timeproven business values: hard work, dedication, passion and perseverance. And it took many good people along the way, too.

Humble Beginnings It all started in 1977 after John Finke graduated from Cobleskill College.

“My father, Robert Finke, and I started this business in our basement with $4,000,” he said. “We actually borrowed the money off a cash surrender value for one of his life insurance policies. After we got the money, we went to Marsh Hallman Chevrolet and bought a pickup truck for $4,000 and were immediately broke, but we had a pickup truck. In the beginning, my father sold pumps, generators and compactors out of the back of the truck and I did small engine repair. In 1984, we bought this little piece of land on the east side of Route 9W and built a 1,500sq.-ft. shop.”

In 1985, Robert H. Finke & Sons Inc., also known as Finke Equipment, constructed a cement block building again on the east side of Route 9W at the Bethlehem-Coeymans border. They continued to repair small engines and small pieces of construction equipment and became a Homelite dealer. Shortly thereafter, they purchased some wellused heavy machines to rent to contractors. That move launched them into the construction equipment business.

“We bought a few used machines and started in the equipment rental business,” John recalled.

Then, in 1988, the company took a pivotal risk that led to even more substantial growth.

“We built a larger building on the west side of 9W where our repair

shop and offices are today.” That original structure has been expanded twice. In 2013, we began a project that we hope will take our company to a whole new level.”

And it has.

The New Facility Ground was broken in February 2013 for what is sure to be the first facility of its kind around. With a $9.5 million price tag, it may also be one of the most expensive. The building will boast over 25,000-sq.-ft. of shop space, including a full fabrication shop, a 20 by 60-ft. indoor paint booth and an indoor bay wash. There also will be: • Two 10-ton (9.1 t) overhead cranes that run parallel; • A 4-ton (3.6 t) jib crane; • Eight drive-thru bays for service and repair; • Custom manufacturing capabilities; • A welding shop with a 5-ton (4.5 t) bridge crane; • Radiant floor heat; • Skylights; • An array of solar panels; and • A hydraulic hose center.

The radiant heat installed in the main shop was quite an investment.

The building is 35 ft. tall with a temperature of 70 degrees on the floor and the ceiling.

“We create a lot of used oil from servicing machines. That oil is what fuels the radiant heat. We also put in solar panels that generate 200 kilowatts worth of power. Our return on investment should be about five years. We’ll see. It’s a learning curve. Monolith Solar is another partnership. It was their biggest install to date and they’re going to be exhibiting in our showroom.

“There are a few panels on our sales cubicles and we have a 42-inch flat screen TV with a real-time bar graph that tells how much energy we're generating,” Finke added. “We are anticipating about a $40,000 savings on our utility bill by going green.”

The new facility was designed by a team that included C2 Design Architecture P.C. and Plank Construction Services, both of Schenectady, N.Y. “Plank put together an awesome group,” Finke said. “I’m still numb because every sub on the job was great to work with. Right from Day One everything on the project was positive. Our first planning board meeting was basically a conceptual one and we walked in with finished blueprints that were ‘site ready.’ It wasn’t like we went in there with

Where it all started. Robert Finke (L) and John Finke work in Robert’s basement in 1977, before they purchased their first building for Finke Equipment, which was originally a gas station.

In 1979, Betty Jean Finke and Robert Finke stand in front of the first building, which is now the truck shop.

Finke Equipment’s new facility is certainly vastly different from its humble beginning in a refurbished gas station.

1569 US Route 9W Selkirk, NY 12158

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Robert Finke and John Finke with their first truck (a 1968 Autocar) and trailer (1952 Martin).

Shown here is the first building the family purchased for their business in 1979. When they built the second building across the street, this turned into the truck shop.

an idea. We wowed them and the timing was right. I think the town wanted a project like this. Plank put some neat features in the building.

They used a lot of imagination and I can honestly say that through the entire process they never said, ‘We’ll see if we can do it.’

“They were responsible for the steel erection, concrete foundation, site work and the actual building,” Finke added. “Everything else was subbed out. We had an agreement with them that we would approve all subs. We wanted to be sure that as many of them that came here were Finke customers. Certain categories were tricky. There would be 10 or 12 customers that did paving and then there'd be other areas where there wasn’t any competition. We tried to spread it around, but there were some areas where we had no relationship. Nobody got sore at us but it was a balancing act.”

Finke admitted that all employees in the company are pretty excited about this new facility.

“The building gives us a lot of room to do things we couldn't do before,” he said. “There will be two conference rooms, a Learning Center and two lunchrooms. The downstairs lunchroom can hold 35 people. That’s all of our employees. We’ll have locker rooms; little things. Right now we have a six-foot picnic table that’s in the middle of the shop that serves as our lunchroom. Our welding shop was a military Quonset hut; one of those half pipe shaped buildings. That was torn down. We might be tearing this building down, too, or keeping it as a warehouse."

The emphasis with the new facility will be on training.

A Finke Equipment Mack truck rests at an open house in Hunter Mountain Ski Area with Heather Finke sitting on the hood.

The initial blocks are laid for the shop the company had just moved out of in 1984.

Here are two of the first Hamm rollers that Finke Equipment stocked in its rental fleet.

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Finke Equipment’s first truck was a 1968 Autocar.

Robert Finke chains down the first load with the Autocar.

John Finke (R) and Robert Finke dig up the gas tank that was at the first building, which was originally a gas station.

“We’ll have the ability to communicate better,” Finke said. “We’re not bad communicators. We just didn’t have a place to do it before. Now we can get all our people together for safety meetings in the Learning Center. We’ll be able to do a lot of in-house training, regional service and sales schools. We can actually bring a machine inside and with all the smart room technology we can have projection going on: audio, video, walk-arounds.”

During the scope of this project, 17 acres (6.9 ha) adjacent to the structure became available. Finke purchased it for a proving ground.

“We were interested in it for future expansion and equipment storage,” Finke said. “On this footprint you can’t go out and dig a hole and test a machine. Now there’s a nine-acre field so we can pre-qualify some of the sales. There are a lot of situations where a customer wants to try out a piece of equipment. Instead of trucking it out to them for free, there’s a dirt pile out back where they can run it around for three hours if they want. It also will allow us to test repair jobs and we hope to host some of the sales clinics, like Bobcat.”

Room to Grow The facility will allow the company to “staff up,” too.

“While we want to grow the business, we want to grow the inside of our business first,” Finke said. “We plan to promote from within so our current staff will be able to move up and some job responsibilities will change. There will be a lot of cross training so everyone has backup.”

Despite the company’s growth, many of the equipment lines Finke started with remain a core part of its operation.

“We’ve tried to maintain stability with most of our lines,” Finke said

Finke Equipment’s new facility boasts a 16-bay shop.

Finke Equipment is ready when the power goes down. This Kohler power generation plant can power the entire facility.

Connect with Paladin:

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KOBELCO is dedicated to producing a full range of crawler excavators in the 3,000 lb. to 184,000 lb. classes for the rental, landscape, construction, aggregate, roadbuilding, material handling, site preparation, recycling and ancillary markets, including zero tail swing, standard, long-reach and compact models. KOBELCO excavators are setting new industry standards and are engineered to do more work in less time. Learn more at www.finkeequipment.com.

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PASSION HAS A NAME.

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Every single one of the four strong brands in the group – Wirtgen, Vögele, Hamm and Kleemann – have been influencing the development of machines and applications all over the world. Our passion is our motivation to continuously perfect our range of products with the customer as the focus of all our activities.

Congr atulat ions

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PASSION HAS A NAME.

Wirtgen Group Products stand for the worlds’ leading road building and mineral technologies.

Every single one of the four strong brands in the group – Wirtgen, Vögele, Hamm and Kleemann – have been influencing the development of machines and applications all over the world. Our passion is our motivation to continuously perfect our range of products with the customer as the focus of all our activities.

Congr atulat ions

on the openin g of yo new S ur elkirk facility

WIRTGEN AMERICA . 6030 Dana Way . Antioch, TN 37013 Tel.: (615) 501-0600 . www.wirtgenamerica.com ROAD AND MINERAL TECHNOLOGIES

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Finke Equipment’s new parts counter.

One of the shop’s two 10-ton (9.1 t) overhead cranes helps service a Hamm asphalt roller.

“If we’ve changed lines it’s because a manufacturer went out of business. Contractors like stability. They don’t want to see you changing brands. They like to go to buy their parts from the guy who sold them the equipment.”

Today — with more than 600 pieces to its fleet — the company is a dealer and authorized service agent for such recognizable construction equipment brands as Kobelco, Bobcat, Hamm, Wirtgen and Vogele. In addition to selling, renting and repairing big-ticket items, like excavators, milling machines, dozers, rollers and skid steer loaders, rollers and arrowboards, Finke also sells, rents and services chainsaws, generators, plate compactors, jack hammers and pumps by industry leaders Stihl, Honda and Wacker.

Finke Equipment was one of the first area dealers who rented equipment.

“There was a fair amount of business out there and just enough room for one more little guy who wanted to pick up the crumbs,” Finke said.

“Well, you can get a big pile of crumbs if you pay attention. That’s really how we broke into the market. For the first 15 years, 90 percent of our

Robert H. Finke and Son is now completely equipped to handle repair or custom fabrication of any type of hydraulic hose and/or coupling.

revenue was from rental. We didn’t have any OEM lines we could sell so we’d buy John Deeres and Caterpillars and put them in our rental fleet.”

John Finke showed his business acumen again when he started doing business with New York State’s Tier 1 major heavy highway contractors.

“Generally, the big, solid heavy road guys were diehard Caterpillar, John Deere and Komatsu. We fit into that arena. Most of our manufacturers’ lines weren’t competing. The secret was they all were good quality, so we were able to break into the market without having any John Deere dealership, which wasn’t available, or a Caterpillar dealership, which we could never afford.

“We borrowed money everywhere we could to come up with enough revenue to get into the heavy equipment business,” he added.

“Everything I tried to do, my father tried to make happen. He tried to get the funds. Some of those loans were expensive, especially the interest rates. If a good, solid guy was paying nine percent we were paying 12 because we were new.”

Finke Equipment has no need to rely on service stations to provide gas and diesel. The company now is well equipped to refuel independently, regardless of the time, day or night.

That bold move made Finke Equipment a force to be reckoned with.

“People in the marketplace didn’t like us,” Finke said.

“They were a little threatened and it took them awhile to respond. I think they thought we would fail, mostly because of the cost. ‘OK. He’s got two of them. He’s no threat.’ Next thing you know we have eight and then 10 and it just kept growing. We were under the radar for a while, which was a beautiful thing. About 20 years into it everybody started paying attention. We were taking enough of the market share that we were more than a little nuisance. We didn’t really have any battles, but our competitors were aware that we’re here now and they try and beat us whenever they can. That’s just business.”

A Dream Come True John Finke’s staff also is looking forward to moving into their new digs.

“The employees are excited, too, and rightfully so,” Finke said. “The group of people we have here has worked with very little for very long and done well.”

R.H. Finke & Son has one of the most advanced heavy equipment painting facilities in the Capital District. This mixing room meets all environmental and safety standards.

A salient feature of Finke Equipment’s new facility is its spacious new 16-bay shop.

These two inverters are a part of the solar generation system installed by Monolith Solar.

General Manager Don Fiacco has been overseeing the company’s day-to-day operations for seven years. He also played an integral role in bringing the new facility to fruition and is looking forward to the challenge of taking Finke Equipment to the next level.

“It will be a much better place for the employees to work,” he said. “I think everyone’s attitudes and outlooks will improve. No matter where you look it’s so different from what we were in before. It’s like a dream come true.”

Fiacco also has nothing but praise for his boss.

“What I like best about working for John [Finke] is the trust he puts in everyone; their ability to make a decision and be forward thinkers. He wants us to do whatever’s necessary to make the customer happy. No matter how big the company gets we must remember the customer is really why we’re here.”

Don Bauer has been working as Finke’s sales manager since 1990.

“When I first started working for John [Finke] 25 years ago, we were just moving into the building we’re in now,” Bauer said. “I graduated up through the ranks with him.”

Congratulations Robert H. Finke & Sons

www.plankllc.com For over two decades, Plank Construction Services has been developing projects as prestigious as the New Robert H. Finke & Sons Facility.

This facility was created through the power of design build and teamwork. If you are planning a project and would like to become part of a winning successful team, Plank Construction Services should be your first call 376 Broadway - Schenectady, NY - 12305 (518) 344-5400 Contact: Dick Schlansker, V.P. 22

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John Finke (R), president, stands with his very first customer, Gary Slutzky, owner of I & O.A. Slutzky Construction.

Heather Gardner, administrative assistant.

What’s he looking forward to the most about the new facility?

“My new office,” he said. “I've been in a job trailer for eight years. I also think the Learning Center will allow us to do our job better. We sell a lot of pavers and rollers and the new training facility will be great. It’s already spreading like wildfire. We’ve taken some of our longtime customers on a tour and they’re excited.”

Gina Bullock joined Finke Equipment in 1993, fresh out of high school.

“I started out answering phones, handling all the payables and receivables, every little job there was on the way up and ended up as office manager,” Bullock said. “When our controller left a few years ago, I moved into the position. I enjoy the camaraderie here. They’re like my family. We all get along great. It’s a good place to come to every day.”

Gina is eagerly anticipating the room the new building will afford her and her girls. “It’s so beautiful. We’re busting at the seams here. Now we’ll have room to grow a little bit. It’s been a long time coming.”

For Tim Brandt, the new facility means being able to streamline operations.

“It will be a lot easier to manage,” Brandt said. “The way I’m cramped now it’s hard to tell what I have and where.”

A Finke employee for 20 years, Brandt worked his way up from mechanic to service manager.

“I enjoy the diversity of what we do; solving problems; and helping the customers get back up and running. I enjoy that sense of accomplishment,” he said.

As for John Finke’s father, “He’s pretty impressed,” John said. “He

John Finke, president, with his daughter and administrative assistant, Heather Gardner, and his newest employee, son, Jarrid Finke.

Don Bauer, sales manager.

Christine Calordino, administrative assistant.

Until recently, this building served as Finke Equipment’s sales, service and repair center.

Bob Roe, parts manager.

Don Fiacco, general manager.

got a little misty when he came up from Florida. There’s an office for him and he wasn’t expecting it. He and I had to partner up to do this and at 87, he probably needs a mortgage and more liabilities like a hole in the head. We’ve always been partners and done everything together at this facility so he didn’t bat an eye when I reached out to him.”

When asked about his success, John Finke admitted, “Some of it was luck, but most of it was hard work and sacrifice. We didn’t always have good times but we always paid our bills. I remember the early ’80s and ’90s. [That time] kind of made a man out of me. You’re calling around on Wednesday to get money to make payroll on Thursday. I know during the ’80s we couldn’t take paychecks. I tended bar at the Knights of Columbus. My brother worked nights at the Grand Union because we couldn't get paid … but it makes you who you are. I wouldn’t do anything differently. The tough times make you appreciate the good ones.”

Looking back, what does he consider to be his greatest accomplishment?

“Surviving when everyone said we couldn’t do it,” Finke said. “It’s a good motivator and a feeling of self-accomplishment. It gets to a point when you get past 12 employees and you can’t do it alone anymore. You need people who believe in it the same way you do. I got lucky. I’ve been fortunate that I crossed paths with the right people. At this level, you don’t have a company this successful without having about eight people you can really count on. It’s huge.”

John Finke, president, stands on an excavator from a company that has been and remains a key foundation in the growth of the company, Kobelco.

(This story also can be found on Construction Equipment Guide’s Web site at www.constructionequipmentguide.com.)

Tim Brandt, service manager

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Congratulations Robert H. Finke & Sons, Inc. on your new facility!

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