Eagle Power & Equipment 25th Anniversary

Eagle Power & Equipment

Founder’s Vision Continues Through Team

Jerry McDonald had a long, successful relationship with Case construction equipment.

The positions McDonald worked during his tenure with the equipment manufacturer ranged from store controller and store equipment manager to zone business analyst and zone manager for the southern United States. For a full decade, he officially interacted with every Case equipment store in North America. The man knew Case equipment from practically every angle.

Yet McDonald was just reaching his stride in 1996 when Case executives gave him the chance to wear an even more impressive hat, that of dealer.

The company offered to sell McDonald two equipment store locations — in New Castle, Del., and Montgomeryville, Pa., the latter being the dealer-

ship where McDonald had started in 1970.

It was a culminating career move and Eagle Power & Equipment was born. Twenty-five years later, the company is soaring. **

Jerry McDonald worked a quarter century for Case construction equipment before founding Eagle Power & Equipment.

Eagle Power & Equipment is headquartered in Montgomeryville, Pa.

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When McDonald left the employ of Case in 1996 to open his own dealership, he brought a second-generation of the family in on the deal. A son, Matt, was a part of Eagle Power from the day it was launched. McDonald’s daughter, Bridget, joined the family company the next year.

Together, the trio built out the dealership on the base of knowledge Jerry McDonald had amassed over the decades.

Celebrates 25th Anniversary -Oriented, Customer-Focused Philosophy Under Matt and Bridget McDonald’s leadership, the equipment company has continued to expand its product lines as well as its footprint.

After Jerry McDonald passed away in August 2015, the business smoothly transitioned in leadership to the next generation, a testament to the structure put in place by the founder. Today, Matt McDonald is Eagle Power & Equipment CEO and president, Bridget is vice president. Under their leadership, the What else should customers be equipment company has continued to greeted by at Eagle Power & continued on page 8

Matt McDonald, CEO and president.

Equipment in Montgomeryville, Pa.

Bridget McDonald, vice president.

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Location: 953 Bethlehem Pike, Montgomeryville, PA 18936 | (215) 699-5871

avanttecno.com/us

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CELEBRATING 25 YEARS OF LOYAL CUSTOMERS AND DEDICATED EMPLOYEES Congratulations Eagle Power and Equipment, Inc. on a legacy of providing reliable equipment and support customers can count on—from all of us at CASE Construction Equipment.

CaseCE.com PENNSYLVANIA MONTGOMERYVILLE 953 Bethlehem Pike Montgomeryville, PA Phone: 215.699.5871

WEST CHESTER 1416 Phoenixville Pike West Chester, PA Phone: 610.458.7054

DELAWARE NEW CASTLE 2211 Dupont Hwy New Castle, DE Phone: 302.652.3028

©2021 CNH Industrial America LLC. All rights reserved. CASE is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates.

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EXPERIENCE & INNOVATION 6

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Jen Kehoe came aboard Eagle Power as part of the acquisition of Histand’s, where she had worked for 17 years at the time of the acquisition. She is Eagle Power Turf & Tractor branch manager.

Darwin Boe has been chief financial officer for 43 years — first with Case Power & Equipment and continuing on after Eagle Power & Equipment bought the dealership.

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ment, Eagle Power & Equipment had for years offered a selection of Kubota products, as well as Eager Beaver and Cam trailers, expand its product lines as well as its footprint.

The first major store expansion occurred in 2017 when the Toro Dingo compact equipment, Allied hammers, compressors company acquired Histand’s Equipment in Doylestown, Pa. The and light equipment and a variety of attachments.

Acquiring Histand’s changed the mix of equipment. Eagle acquisition occurred after a casual business sit-down of Matt McDonald and Wendell Histand, during which Wendell discussed plans for the futue of his business.

McDonald immediately expressed interest in acquiring the company if given the opportunity. It was given in 2017.

“We had been selling Kubota equipment for years and were looking for a way to offer the entire Kubota line, including turf and tractor products,” Matt McDonald said. “The acquisition of Histand’s was the perfect opportunity to do that.”

Besides the flagship Case A commemorative Case 580 Super M backhoe greets customers as they arrive at Eagle Power & Equipment in Montgomeryville, Pa. line of construction equip-

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Steve Plunkett has been an Eagle Power parts manager for five years after 30 years as a parts counterman at Montgomeryville.

Vince McGovern Sr. is Eagle Power & Equipment’s corporate parts and service manager.

Power pulled into its lineup Boss snowplows, Stihl handheld equipment and mowers lines Toro and Ferris. The new mix of equipment necessitated a name-change for the new Doylestown store: Eagle Power Turf & Tractor. The store was renovated, its showroom doubled in size, its eight service bays upgraded.

In 2019, the company raised the profile of another of its stores by moving it from an industrial park in Eagle, Pa.., where it had operated for 17 years, to a facility on 12 acres in West Chester, Pa. Besides giving the company more visibility, the West Chester location had room for 10 service bays and a larger showroom.

In 2021, the West Chester facility gained new prominence in the Eagle Power family of locations when the company acquired another local firm, Conway Power. The acquisition meant Eagle Power Turf & Tractor would represent Kubota clear across southeastern Pennsylvania.

New brands acquired in the deal included Exmark and Scag mowers, Echo and Red Max hand held products and the opportunity to become a Boss Snow Products distributor.

The new product lines translated into new markets A Case wheel loader is serviced at Eagle Power & Equipment’s Montgomeryville, Pa., facility. for Eagle Power. Ferris

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“The 580 backhoes are still the core of the Case line. We are very fortunate in this area…”

Matt McDonald

Equipment with a reputation for dependability attracts customers, but service is what brings them back. Eagle Power & Equipment has developed a service reputation as good as the equipment it sells.

A Case backhoe is ready for service in Montgomeryville, Pa.

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mowers are considered “the Cadillac” of grass-cutting machines, according to Matt McDonald, so the high-end property market came fuller into play. The complete Toro line cuts across markets, with the Toro Dingo popular with landscapers.

Tree and landscape companies also like the Avant loader. “The tree guys like it because it has a special drive that doesn’t damage the turf,” Matt McDonald said. “It’s small and compact enough you can get through a gate opening. We are finding agricultural uses for it, too, as well as facility management, general contracting, snow removal — it’s really taken off for us.”

Bridget McDonald added that mushroom farm clients in Chester County who favor larger Case wheel loaders “just started buying some Avants as well, for clean-up work and jobs along those lines.”

Expansion of the Kubota offerings expanded Eagle Power sales prospects.

Suddenly, the dealer had a larger presence in the homeowner market with both small tractor and turf equipment. “Most of the Kubota tractors are purchased by homeowners or small-estate owners. municipalities as well.”

It was in 2005 when Eagle Power first represented Kubota. It took on the line to get in the door of customers needing a compact loader-backhoe. While the small backhoe turned out not to be a big seller, “everything else took off,” Matt McDonald said. “We sold 18 machines in our first year. Last year, we sold 179 construction pieces and 137 turf and tractor pieces. It has just exploded

Excellent service and highly trained technicians remain the hallmark of Eagle’s success.

for us.”

Eagle Power’s longstanding products — besides Case, of course — include Allied demolition hammers, many of them the size that fits model 580 Case backhoes.

“The 580 backhoes are still the core of the Case line. We are very fortunate in this area, the urban Philadelphia region, because we have a huge loader-backhoe market, which is not true across the country. We just got our market share the other day — 41 percent market share for the backhoes. They serve the bulk of our customers” So, selling all those backhoe loaders means selling lots of Allied hammers. It’s continued on page 14

Service is of the highest priority at Eagle Power & Equipment. “We want to be a partner with our customers and work with them to help solve their problems and meet their needs,” said Matt McDonald, president and CEO. “We just want to keep customers happy.”

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from page 11

inventory at the location.

Total inventory for all no wonder that Allied company stores is about has been a staple piece of $3.5 million, according equipment at Eagle to Vince McGovern Sr., Power for nearly as long corporate parts and servas Case. The company ice manager. From his also has represented viewpoint atop the Eager Beaver trailers organization, he can ratalmost that long. tle off the number of fulltime technicians at each ** location, the number of service bays and how Equipment with a repthey are divided between utation for dependability turf and construction attracts customers, but Contractors can find a wide array of Kubota equipment at Eagle Power Turf equipment, and the numservice is what brings & Tractor in Doylestown, Pa. ber of service trucks. them back. Eagle Power The numbers add up & Equipment has developed a service reputation as good as the to customer satisfaction. “We try to satisfy the customer, I would equipment it sells. say ‘at any cost’ but there’s a limit. But the customer always is first “We want to be a partner with our customers and work with here,” McGovern said. “That’s probably what separates us from them to help solve their problems and meet their needs. We just our competition. Someone always is going to answer the phone want to keep customers happy,” said the company president. “We here as opposed to getting a machine recording that asks what really go to great lengths to do that and great expense as well. We your intentions are and to please leave a message. A live body spend a great amount of money on loaners. If someone is down, always is going to pick up the phone. We made a decision to do our goal is to get the contractor up and running, so we give them that for customer satisfaction.” loaners while we fix their equipment.”

That kind of focus on connecting with customers has helped the Bridget McDonald believes “it all starts with our sales force. dealership earn certification for customer excellence. Said They build this relationship with customers and tell them who to McGovern: “In Doylestown and in West Chester, we are an Elite contact in the parts and service department and how to get things Kubota dealer and a Gold Standard Case dealer in both locations.” done. I think it’s that whole relationship.”

McGovern is not just a numbers guy. He brings to the parts and Matt McDonald said trust plays a key role. “In some cases, service position a full 15 years of previous experience as a union these guys are buying a several-hundred-thousand-dollar machine mechanic. He knows machinery. “It’s all nuts and bolts and all the and they want to know it will start up and run when they need it same principle that applies. I can talk pretty knowledgeably about and that they will get support when they need it. I think we have any type of equipment.” done a good job of building a reputation in this area for being that Matt McDonald believes telematics is a big-plus for the service kind of a dealership.” side. “Case is very heavily into that from the backhoes on up.

Steve Plunkett has been an Eagle Power parts manager for five When rented machines are due for service, we can help by calling years after 30 years as a parts counterman at Montgomeryville, equipment users and let them know.” Rented machines are mongoing back before Jerry McDonald bought the dealership. itored via the dealership, whereas service notification for owned Plunkett said Case machines goes directly requires that its dealers to the owner. have in stock any part “That has really “We want to be a partner with our customers that has been needed by helped a lot with service customers at least twice and work with them to help solve their problems issues and Case has done in the previous year. “We a fantastic job,” the presand meet their needs.” are pretty well stocked,” ident said. he said. Specifically, the Matt McDonald company has just under a continued on page 16 million dollars in parts

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from page 14

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Yet Bridget McDonald noted that only about half of their customers utilize telematics to keep track of a machine’s condition.

“Fleet owners generally see the importance of it. Then you have the owner/operators whose machines are their bread and butter and want to take care of it. But it really goes all over the place. I think in another 10 years, it will be what everyone is doing, but right now it’s probably 50-50.”

Like core products at Eagle Power & Equipment — Case and Allied, for example — some people working for the dealership have been associated with the company for a very long time.

Several employees have been at the dealership for nearly 50 years — including their years at a company acquired by Eagle Power.

Positions like company controller and parts manager have been filled by the same people for 40-plus years.

“We are 25 years in now and I think only 4 or 5 salespeople have come and gone,” Matt McDonald said.

One reason why such stability is the rule, he continued, is because there is genuine appreciation for one another in the company workforce. “I like everyone that works here. That goes out to the shop, too. We genuinely like one another here. Not every workplace can say that.”

The vice president echoes her brother: “It’s a nice place to work. We take care of people and vice versa.

It’s a two-way street. I really think there is a family atmosphere here.”

Darwin Boe has been chief financial officer for 43 years — first with Case Power & Equipment and continuing on after Eagle Power & Equipment bought the dealership. “This is a wonderful place. For me, staying here this long, it says what a wonderful place it is. We work hard and we have fun.”

He can name people in the company who have worked closely with him for 10, 20, 30 years.

“Top to bottom, we have found the right people, compensated them right and that’s how you grow a business.

You grow a business with the people you put in it. When A customer picks up his parts order at Eagle Power & Equipment in you have people leaving and new people coming in and having to be trained, you lose a little bit there.”

Montgomeryville, Pa. Plunkett — one of the employees with 30-plus years — said a combination of things has kept him at the company.

“They have treated me very well. It’s challenging at times, but that’s good. It keeps you sharp.”

How did longevity come to characterize the company? Matt and Bridget McDonald credit their father with instilling the company’s culture of mutual appreciation.

“He was very honest,” Bridget McDonald said. “He was very genuine. What our customers saw in the business, we saw as well at home. He wanted people to succeed. He wanted our customers to succeed. He would help in any way possible to do that.”

Matt McDonald said his father always stressed being there for employees. “He instilled in us to take care of people. Not just at work but in general — take care of people and it pays off in the end. He tried to create an environment that is welcoming, warmAn Eagle Power & Equipment parts department team member looks ing and also productive and that people can be successful in. He up parts. Total inventory for all company stores is about $3.5 million. started that and Bridget and I try to continue it.”

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** The future always looks bright because, like a rising sun, it is over the horizon. Still, Eagle Power & Equipment leadership, with product lines that have proven perennial favorites of demanding consumers, like what they see coming.

And much of it is electric. “There is some new technology coming. Electric and different fuel bases are coming up,” said Matt McDonald. “Case last year introduced the first electric backhoe. We are seeing electric in handheld equipment and on the landscape side for sure.

We had some people come in and talk about full battery-powered lawnmowers Case equipment sits prominently at Eagle Power & Equipment in Montgomeryville, Pa. and things like that. training tools — i.e., He continues: “So I for students talked to our sales force “He [Jerry McDonald] instilled in us to take machinery to learn on. and asked about it and “We are giving them they said they are not care of people. Not just at work but in general.” anything that is past warbeing asked for it at all.

Matt McDonald ranty,” said Bridget OK, but we know it’s McDonald. “We give coming. The technology them engines, hydraulic is there, and we think the systems, anything they can take apart and examine and see why it marketplace is going to demand it.”

“On the landscape side of things,” said Bridget McDonald, “it failed. We do anything we can to help them get trained.”

The future undoubtedly holds some challenges, too, such as has been suggested that as dealers we have batteries on charge all the time so landscapers can come in halfway through the day and economic downturns. Darwin Boe has seen a few of them and was impressed by the company’s resilience switch them out and continue working. I guess when they struck. we would be the gas station of the future.”

“I’ve been through six or seven recessions, The vice president goes on to say that 2008 probably was the worst. We were able to autonomous operating equipment is taking survive. It was a tough time but people still hold. “On the ag side, they already have some were working. After two years, the work all tractors that are out there doing fields with came back and we’ve been building the comdrones and satellites and all that stuff.” pany as a team ever since.”

Not all future talk is about software and Jen Kehoe came aboard Eagle Power as hardware upgrades. The human element in all part of the acquisition of Histand’s, where she the work of the future also needs continuing had worked for 17 years at the time of the development. That’s why Eagle Power & acquisition. She is Eagle Power Turf & Equipment personnel sit on the board of Tractor branch manager. She praises the ethiUpper Bucks Technical School — to help cal foundation of the company and the leadfacilitate training of future technicians. After ership of the second-generation McDonald all, Matt McDonald said, “The technology is family members. “They are very invested in going to continue to advance, but the basic their employees and their customers. As for skill set will be needed forever: welding, the company itself, there definitely is growth, hydraulic knowledge and so on.”

Eagle Power & Equipment is easy to The company is doing more than offering spot along busy Bethlehem Pike in which makes you feel there is a secure future.” their expertise. They are giving the school Montgomeryville, Pa.

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Changing of the Guard Eagle Power Sales Icon Hands Baton Off to Successor

Dean R. Leonetti Sr. worked at Case our occupation that contributes to the Power and Equipment/Eagle Power & fact that most people stay with it Equipment for a combined 45 years. through thick and thin. I'll miss all of it.”

Before retiring in January 2021, he Jim Lutz, who began his career at filled the role of sales manager.

Eagle Power in October 2007 as a sales During that time, Leonetti achieved representative, took on the sales managnear legendary status as a figure in the er role following Leonetti’s departure.

Philadelphia region construction marLutz had been hired by Leonetti to ket, according to Matt McDonald, cover the sales territory of Montgomery president and CEO of Eagle Power & and western Bucks counties in Equipment, and whose father, Jerry Pennsylvania. Until his recent promoMcDonald, stewarded Case Power & tion, he had remained in that position Equipment to Eagle Power in 1996. for more than 13 years.

Leonetti took pride in — and he sees Lutz sees the sales manager's role as his most lasting successes through — a great opportunity. the people he has hired over the years “I will oversee our sales team that and the friends he made over the many covers all of the construction products Jim Lutz, who began his career at Eagle Power in decades of his career. that we represent,” he said. “Being in a October 2007 as a sales representative, took on the “I feel very blessed that I had the sales manager role following Dean Leonetti Sr.’s sales role for many years has given me privilege to meet so many top-notch retirement. a solid understanding of what it takes to people, customers, fellow employees be successful in this business. My hope and even competitors in this unique industry," he said. “They have is to bring consistency and fairness that keeps our customers satall become great friends and associates. isfied and wanting to come back for future needs.”

“I guess what I am most proud of is the fact that so many of the “We are extremely excited to have Jim [Lutz] take on the role people that I have hired or touched in some way have also enjoyed of sales manager," said McDonald. “Jim has been with Eagle a great and successful career in the construction equipment sales Power for about 14 years. During that time, Jim has established industry. Many of these employees, too numerous to name, during himself as a solid sales professional who has grown a loyal folmy watch got married, had a lowing of customers built on family and now several of their honesty, dependability and My hope is to bring consistency and trust. Jim is a true professional children have pursued careers here at Eagle Power & in every sense of the word. fairness that keeps our customers satis- Customers enjoy working Equipment.”

Even though he is retiring, Jim because he is courtefied and wanting to come back for future with Eagle Power & Equipment ous, quick to respond and fair won’t ever be too far from his to deal with. These same qualneeds.” mind. ities are what make Jim an Jim Lutz “I like the customer base … excellent employee and have it’s something about them,” he made him a natural leader said. “A lot of them worked here at Eagle Power. It was no their way up and became successful business people. A lot of surprise to anyone here when we announced Jim was taking the them started out right from high school. Eagle Power must be a position. Everyone is looking forward to working with Jim in pretty good place to do business with because people stay here his new role and we are excited to see what new ideas he will and in this industry for a long time. There is just something about introduce."

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Dean R. Leonetti Sr. worked at Case Power and Equipment/Eagle Power & Equipment for a combined 45 years. Before retiring in January 2021, he filled the role of sales manager.

success

Continued

Lutz recognizes that he has some pretty big shoes to fill in his new position.

“Dean Leonetti is a true legend in the business,” he said. “Dean has been a great mentor, always offering valuable insight into the sales process. Dean has been a true professional and prides himself in having a lot of friends and very few enemies over a career that spans more than four decades. He is a guy’s guy, having the ability to find that ‘fish on the wall’ interest and being able to carry on a conversation regarding just about anything. My goal is to carry on the relationships that he has helped to develop and maintain. Eagle Power has become a better place because of dedicated employees like Dean Leonetti.”

to our

friends at

Eagle Power

“I feel very blessed that I had the privilege to meet so many top-notch people, customers, fellow employees and even competitors in this unique industry."

Dean Leonetti Sr.

(866) 929-3388 www.stricklandus.com

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Eagle Power Turf & Tractor Takes Flight in Doylestown

In 2017, Eagle Power Turf & Tractor was born when Eagle Power & Equipment, Montgomeryville, Pa., acquired Histand’s Equipment, located in Doylestown, Pa. The acquisition was set in motion a few years earlier, when the owners of the two companies met to discuss other business matters.

“We had lunch a few years ago just to swap ideas and best practices and Wendell [Histand] shared some of the company history and how their initial succession plan didn’t work out as they had hoped,” said Matt McDonald, president and CEO of Eagle Power & Equipment. “Something about the way he told the story compelled me to call him afterwards and say when the time came for him to retire, we would love to talk about the opportunity.”

Several months later, Wendell Histand called McDonald, and the plans for Eagle to buy Histand's began.

The move, according to McDonald, made perfect sense for Eagle Power for several reasons.

“We have been a Kubota dealer for 12 years now and have had great success,” he said. “We were looking for a way to offer the entire Kubota line, which includes the turf and tractor products.

The acquisition of Histand’s was the perfect opportunity to do that. It allowed us to have a location within our existing territory where we could utilize the experience and expertise of the Histand’s team — and they had a loyal customer base.”

In 2017, Eagle Power Turf & Tractor was born when Eagle Power & At the time of the acquisition, Eagle Power & Equipment carEquipment, Montgomeryville, Pa., acquired Histand’s Equipment, ried Case construction equipment; Kubota; Eager Beaver traillocated in Doylestown, Pa. ers; Trail King trailers; Allied hammers, compressor and light towers; Paladin attachments; Toro Dingo and more. equipment [Kubota] at this location In addition to Kubota, Histand's now,"”said McDonald. “We moved Equipment carried Stihl, Husqvarna, Kubota out of our Montgomeryville Ariens, Gravely, Ferris, Boss snowplows, location to Chester County [Pa.] Land Pride and Ringo trailers. back in 2015 … it has been great to Today, Eagle Power Turf & Tractor have it back again. The Kubota operates out of a newly renovated facility product, I think, has brought in that features eight service bays, overhead more customers that we did not cranes and lifts. Its new showroom is know before. People that we have approximately double the size of its prenever heard of are reaching out to vious one.

Eagle Power Turf & Tractor new showroom is approxi- us. It is helping us reach a new “The big news was, as a result of this mately double the size of its previous one when it was demographic area and to diversify acquisition, that we have construction Histand’s Equipment. our new customer base.”

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Eagle ‘Powers’ Up With Acquisition in 2021

Eagle Power & Equipment expanded again in early 2021, this time with the acquisition of Conway Power. The deal that closed Feb. 26, 2021, provides Eagle Power & Equipment an expanded presence in southeastern Pennsylvania with turf and tractor products.

“With the acquisition of Histand’s [in 2017], and now Conway, we represent Kubota Turf and Tractor Products in Bucks, Montgomery, Chester, Delaware and Philadelphia counties,” said Matt McDonald, president and CEO of Eagle Power & Equipment. “So, now we cover all of southeastern Pennsylvania. We are the full line dealer offering the construction and turf and tractor products in these five counties.”

In addition to the Kubota products, the acquisition of Conway adds Exmark, Scag and Boss Snow Products.

“We’re also increasing our presence in the tree care market,” he said. “We hope to have continued success with the Toro Dingos, and Kubota is introducing their mini-skid steer — the SCL100. In addition to the Kubota products, the acquisition of The Stihl and Echo handheld products, Conway adds Exmark, Scag, Boss Snow Products as well as the Avant product line, will and more. help us further penetrate the tree care market.”

Only a few days after the acquisition was completed, the newly named Eagle Power Turf & Tractor was open for business at Eagle Power’s existing West Chester Kubota location.

“We closed [the Conway Power] facility in West Chester, which is 10 minutes away from our existing West Chester Kubota dealership and we a few days after the acquisition was completed, absorbed them in our place,” Only the newly named Eagle Power Turf & Tractor was McDonald said. “Our West Chester open for business at Eagle Power’s existing West facility is a pretty sizable one and we Chester Kubota location.

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When Eagle Power & Equipment acquired Conway Power in early 2021, it moved Conway into its existing location in West Chester, Pa.

were able to move their entire operation in. So, now that location is a full-line Kubota dealership, with both construction and turf and tractor product lines.”

Despite the new ownership and location, customers can expect to see familiar faces.

“Conway Power was founded and run by owner and president Bill Conway,” McDonald said. “He has worked the company, along with his son, Michael, who is in sales and management and his son, Matt Conway, who runs the service department; 10 people in total. We brought all 10 people on board.”

“Another unique aspect to this is we have outside sales people on the road going to see our customers to support our customer base. That is somewhat rare with landscape equipment.”

McDonald said.

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