2017 Media Kit by Construction Equipment Guide

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AMe s s a get oourMe di aBuye r s De a rAd v e r t i s e r : Tha n ky o uf o ry o u ri n t e r e s ti nCo n s t r u c t i o nEq u i p me n tGu i d e( CEG) . CEGwa sf o u n d e di n1 9 5 8wi t ht h eNo r t h e a s tEd i t i o nb e c a u s eIr e a l i z e dt h a tt h e r ewa sas h o r t a g eo f u s e dh e a v yc o n s t r u c t i o ne q u i p me n t— a n dwh a tt h e r ewa so fi twa sa l mo s ti mp o s s i b l et of i n d . Re c o g n i z i n gt h a tar e g i o n a lp u b l i c a t i o nwo u l db eat r e me n d o u sr e s o u r c ef o rb o t hb u y e r sa n ds e l l e r s , Ipu b l i s h e do u rf i r s tp a p e ro nMa y2 9 , 1 9 5 8 . I na no p e nl e t t e rt os u b s c r i b e r si no u rf i r s ti s s u e , Id e s c r i b e dt h emi s s i o no ft h ep a p e r : “ Th ei d e ai st or e a c ht h ef i v e s t a t ema r k e to f1 0 , 0 0 0p r i meb u y e rp r o s p e c t sf o rt h eu s e de q u i p me n ta n d s u p p l i e st h a ty o uh a v ef o rs a l e. . . Weh a v eo n ea n do n l yo n ep u r p o s e— t os e l ly o u ru s e de q u i p me n t . ” Mo r et h a n5 8y e a r sa n dt e n so ft h o u s a n d so fe d i t i o n sl a t e r , CEGh a se v o l v e df r o mas i mp l el i s t i n go f e q ui p me n tt oas o p h i s t i c a t e dp u b l i c a t i o nwi t hi n d e p t hc o v e r a g eo fi n d u s t r yn e ws , i n c l u d i n gn e w e q ui p me n ta p p l i c a t i o n s , ma n u f a c t u r e ra n dd e a l e ra n n o u n c e me n t s , c o mp a n yp r o f i l e s , i n c i s i v ep r o j e c t s t o r i e s , e v e n tc o v e r a g e , l e g i s l a t i v er e p o r t i n g( b o t hf e d e r a la n dl o c a l ) , a n dmu c h , mu c hmo r e . Thr o u g h o u ta l lt h e s ec h a n g e so v e rt h ey e a r s , h o we v e r , n o to n l ywi t ho u rp u b l i c a t i o n , b u ta l s oi nt h e U. S. e c o n o mya n di n d u s t r yt e c h n o l o g y , CEGh a sn e v e rs wa y e df r o mi t sf o u n d i n gmi s s i o n— s i mp l yp u twer e ma i ny o u rc o mmi t t e da n dp r i ma r ys o u r c et oh e l py o us e l ly o u re q u i p me n ta n d i n d u s t r y r e l a t e ds e r v i c e s . Tod a y , CEG’ sf o u rr e g i o n a le d i t i o n s— No r t h e a s t , So u t h e a s t , Mi d we s ta n dWe s t e r n , a swe l la so u r Al a b a ma , Ge o r g i a , Oh i o , Ca l i f o r n i a , Te x a s , Ar i z o n a , Ut a h , Pa c i f i cNo r t h we s ta n dNe wEn g l a n ds t a t e s u p p l e me n t s—h a v eac o mb i n e dc i r c u l a t i o no fa p p r o x i ma t e l y9 2 , 0 0 0 , 8 5p e r c e n to fwh i c ho wnh e a v y e q ui p me n ta n du s ei n d u s t r yp r o d u c t sa n ds e r v i c e s . Ea c he d i t i o ni sp u b l i s h e db i we e k l y , 2 6t i me say e a r . Unl i k es o meo t h e rp u b l i c a t i o n si nt h ei n d u s t r y , CEGd o e sn o tc y c l ei t sc i r c u l a t i o n . Al lo fo u re d i t i o n sr e a c ht h ef u l lc i r c u l a t i o n2 6t i me say e a r . Wea l s op u b l i s h1 2s p e c i a ls e c t i o n st h r o u g h o u tt h ey e a rf e a t u r i n gd i f f e r e n tt y p e so fc o n s t r u c t i o n e q ui p me n t . Yo u ra d v e r t i s i n gc a nb es c h e d u l e di na n yo n ee d i t i o n , o ri na n yc o mb i n a t i o no ft h ef o u r . Yo uwi l lf i n d o u ra d v e r t i s i n gr a t e sv e r yc o mp e t i t i v e . CEGa l s owi l lme e ty o u re q u i p me n ts e l l i n gn e e d st h r o u g ho u rWe bs i t e , www. c o n s t r u c t i o n e q u i p me n t g u i d e . c o m. He r e , y o u ’ l lf i n da l lt h ee d i t o r i a lc o v e r a g ey o u ’ l lf i n di no u r p r i n te d i t i o n s , p l u su s e de q u i p me n ts e a r c h e s , d e a l e rl o c a t o r s , p r o d u c tv i d e o s , b l o g g e r s , a u c t i o nc a l e n d a r s , d i g i t a le d i t i o n sa n dmo r e . Pl e a s er e v i e wo u rMe d i aKi ta n dc o n s i d e rj o i ni n go u re v e r i n c r e a s i n gl i s to fs a t i s f i e da d v e r t i s e r s , s o meo fwh o mh a v en o tmi s s e da ni s s u ei nmo r et h a n5 8y e a r s . Wel o o kf o r wa r dt owo r k i n gwi t hy o ut o d e ve l o pac u s t o mi z e dma r k e t i n gp r o g r a mt h a tb e s ts e r v e sy o u rn e e d s . Si n c e r e l y ,

Edwi nM. Mc Ke o n Pu b l i s h e r

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•4Regi onalPubl i cat i ons •4Cr aneGui des •I nser t s •Di r ectMai l •Bel l yWr aps •Websi t eAdver t i si ng •EMai lMar ket i ng •Newsl et t erSponsor shi p •Speci al t yPubl i cat i ons •Anni ver sar yMagazi nes •Cust om Pr i nt i ng •Post I tNot es

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2% MI SCELLANEOUS

11% EQUI PMENTDEALERS/ MANUFACTURERS 3% RENTALCOMPANI ES

Const r uct i onEqui pmentGui depr ovi des t her i ghtaudi encet ot hosewhowantt o r eachequi pmentbuyer st hr oughout t heUni t edSt at esandPuer t oRi co.

84% CONTRACTORS/ USERS

CONTRACTOR 2% RENTALCOMPANI ES 2% NON4% TRUCKI NG COMPANI ES 11% MI SC. CONTRACTORS

Wheni tcomest or eachi ngequi pment buyer sofnew equi pment ,noone doesi tbet t er .Ouruni queci r cul at i on ver i ﬁcat i onpr ocess,act ual l ycal l i ngand t al ki ngt ooursubscr i ber s,pr ovi des uswi t ht heoppor t uni t yt over i f ywho act ual l ymakest hebuyi ngdeci si ons i neachcompany.Thi spr ovi desyou wi t ht hever ybestbuyi nt hei ndust r y.

47% EXCAVATI NG, GRADI NG,SI TEWORK

5% MATERI AL PRODUCERS

15% HI GHWAY/ HEAVYCONTRACTORS 14% BUI LDI NG CONTRACTORS

8% OVER 50PI ECES 9% 31TO 50PI ECES 53% 3TO 10 PI ECES

30% 11TO 30 PI ECES

Whenyoui nt egr at eConst r uct i onEqui pment Gui dei nt oyourmar ket i ngef f or t syouwi l l r eacht hei mpor t antemer gi ngcont r act oras wel last hel ar geﬂeetowner s. www. const r uct i onequi pment gui de. com

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ME 905 VT 472

NY 4639

PA 6856 MD/DC 1358 WV 586

MAI NE•VERMONT•NEW HAMPSHI RE MASSACHUSETTS•RHODEI SLAND CONNECTI CUT•NEW YORK NEW JERSEY•PENNSYLVANI A MARYLAND/ WASHI NGTOND. C. DELAWARE•WESTVI RGI NI A NORTHERNVI RGI NI A

NH 934

MA1904 CT 1529

RI370

NJ 3158

DE266

VA 417 DEMOGRAPHI CS

* Edi t i onCi r cul at i onTot al ,exceedsi ndi vi dualSt at eTot al sPubl i sher ’ sDat a,Subj ectt oAudi t .Manycompani esqual i f yf ormor et hanonebusi nesscl assi f i cat i on.

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VI RGI NI A•NORTHCAROLI NA SOUTHCAROLI NA•TENNESSEE GEORGI A•FLORI DA•ALABAMA MI SSI SSI PPI•LOUI SI ANA•ARKANSAS PUERTO RI CO •U. S.VI RGI NI SLANDS

VA 2546 NC 3601

TN 2933

SC 1414

AR 1253 MS 850

AL 1581

GA 2493

LA 1139

FL 3689

PR193

DEMOGRAPHI CS

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I OWA•I LLI NOI S•I NDI ANA KANSAS•KENTUCKY•MI CHI GAN MI NNESOTA•MI SSOURI NORTHDAKOTA•SOUTHDAKOTA NEBRASKA•OHI O • WI SCONSI N

ND 609

MN 2437 WI 2525

SD 502

NE 883 KS 1151

I A 1772

MO 1941

MI 2810

I L 3684

I N 1776

OH 3170

KY 1263

DEMOGRAPHI CS

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AK 330

WA 1802 OR 1626

CA 6715

MT 505 I D 1032

NV 841

UT 974

AZ 1386

HI 242

ALASKA•ARI ZONA•CALI FORNI A COLORADO •HAWAI I•I DAHO MONTANA•NEVADA•NEW MEXI CO OKLAHOMA•OREGON•TEXAS•UTAH WASHI NGTON•WYOMI NG

WY 239 CO 1562 NM 520

OK 939 TX 4690

DEMOGRAPHI CS

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ME FULL PAGE

NH MA

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CT RI

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10. 125”x10. 625”

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8. 425”x10. 625

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6. 7”x10. 625”

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10. 125”x5. 25”or5”x10. 625”

3. 275”x10. 625“or6. 7”x5. 25”

5”x5. 25”

1. 565”x10. 625“or3. 275”x5. 25”

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I NSERTRATES 4PageorLess Pr ePr i nt edI nser t Quant i t y Upt o2, 000 2, 0005, 000 5, 00010, 000 Over10, 000

CostPerThousand $220

Pr i ce $1070( mi ni mum) $1485 $2075

8PageorLess Pr ePr i nt edI nser t Quant i t y Upt o2, 000 2, 0005, 000 5, 00010, 000 Over10, 000

CostPerThousand $310

Pr i ce $2025( mi ni mum) $2460 $3060

Not e:Pr epr i ntmustar r i veatpr i nt i ngpl antatl east7dayspr i ort omai l i ng. Cal lf orshi ppi ngi nst r uct i ons.Pi ecesmustbeski ddedandboxedwi t hquant i t yshown. Nomai l i ngi ndi ci acanbei mpr i nt edonani nser t . 81/ 2”x11”i st hest andar dsi ze,4” x6”i st hemi ni mum si ze. Paperst ocki s70l bmaxi mum. Forshi ppi ngi nst r uct i onscal lCat hyPr i nt zat18005232200

POSTI TNOTES SI ZE:3”x3” ( Appear sonFr ontPageofPubl i cat i on) Quant i t y 5, 000Mi ni mum Or der

CostPerThousand -

Pr i ce $2390

Mi ni mum Char ge

Over5000

BaseChar geof$2390Pl us $ 255*PerThousand *Pl us$655setupf eef oreachaddi t i onalr egi on

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LEADERBOARDS

Avai l abl eacr osst hesi t e,putyourmessagei nt hef i r stad ever yonewi l lsee. SI ZE:970x100pi xel s

MEDI UM RECTANGLES

Themostver sat i l eadspaceonoursi t e.Per f ectf oral lt ypesofcont ent . Canbevi ewedonmobi l edevi cesandt abl et s. SI ZE:300x250pi xel s

HALFPAGEBANNERS

Avai l abl eonmostoft hesi t eandagr eatopt i on t ospr eadyourcampai gnt omor epages. SI ZE:300x600pi xel s

MOBI LEADS

Thesepr emi um adsar edi spl ayedasadhesi on banner sacr osst het oporbot t om oft hescr een.Vi ewedonphones,t abl et set c. *Cannotbet ar get edt omobi l eonl y SI ZE:Var i es

Upt o

Upto

Upt o

* Li mi t edavai l abi l i t y

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Requi r ement s: ( 1)970x 90l eader boar dad ( 2)300x 600Lef t&Ri ghtSi dePanel s

* Adv i s i bi l i t yi snotguar ant eedf oral l dev i c es

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Ca nhe l py our e a c h y ourc us t ome r s

$100x1, 000Mi nI mpr e s s i ons $200x2, 000Mi nI mpr e s s i ons $300x4, 000Mi nI mpr e s s i ons

$400x8, 000Mi nI mpr e s s i ons $500x16, 000Mi nI mpr e s s i oms $600x32, 000Mi nI mpr e s s i ons

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I NDUSTRY NEWS SentMonday,Wednesday&Friday,AlternatingThursdays Thel at estnewsper t ai ni ngt ot hei ndust r y SI ZES:Leader boar d 400x133pi xel s

COMI NG AUCTI ONS SenteveryTuesday Upcomi ngheavyequi pmentauct i ons SI ZES:Leader boar d 400x133pi xel s

USED EQUI PMENT

SentThur sdaysal t er nat i ngwi t hI ndust r yNewsl et t er

Thel at estusedequi pmentpost edt oourwebsi t e SI ZES:Leader boar d 400x133pi xel s

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CENTER SPREAD CENTER SPREAD

FULLPAGE FULL PAGE

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cont . ) FI LEFORMATS( Wecanal soacceptadver t i si ngi n t hef ol l owi ngpr ogr ams:Quar kXPr ess, Phot oshop,I l l ust r at or ,I nDesi gn.Ad copyshoul dbesentwi t hi nt heemai l orasat extfil e. Mi cr osof tOf fi cefi l esar enotcr oss pl at f or m compat i bl eandshoul dnotbe usedt osendi nadcopyorar t wor k. Ar t wor kshoul dbesavedas. t i f ,. epsor . j pgfi l es.Fi l esmusti ncl udet he3di gi t ext ensi oni nt hei rfi l ename.

Speci alPosi t i on Whenavai l abl e,cent erspr eadand l astpagear e20% addi t i onal .Second andt hi r dcover sandot herspeci al posi t i onsar e15% addi t i onal . Col orRat es Spotcol ori savai l abl e on cer t ai n pagesat$175. 00peri nser t i on.Mi ni mum adsi zef orcol ori s1/ 4page.4 col orr at ei s$375peri nser t i on. Combi nat i onRat es Adver t i ser sbuyi ng2edi t i onswi l lr ecei ve10% di scountperi nser t i on.Buy 3ormor eedi t i onsandr ecei vea15% di scountperi nser t i on.Basedonest abl i shedr at e.( Noaddi t i onaldi scount s) Adver t i si ngAgenci es Al lr at esar enet .Adver t i si ngagenci espl easeadd17. 65% t oappr opr i at e r at eon1/ 4orl ar ger .Nocashdi scount , no addi t i onaldi scount son combi nat i ons,t er msar enet30days.Spotcol or and4col orr at esar enoncommi ssi onabl e

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Bar gai nEqui pmentAds Rat e - $120.Ad wi l lr un i nt wo consecut i ve i ssues.Send phot osand br i efdescr i pt i on( Maxi mum 17wor ds) . Check must accompany or der . An addi t i onal $60f orcol orand$25f ora30 daypl acementonourwebsi t e. Cl assi ﬁedAds Mi ni mum char ge i s $40. 00. Over 30 wor ds $1. 20 per wor d. Char gecover scostofi nser t i oni nt wo consecut i ve i ssues wi t hout change. Eachi ni t i alcount sasasepar at ewor d. Tel ephonenumberi ncl udi ngar eacode count sasonewor d. Al lcl assi ﬁedadver t i si ngmustbepai d i nadvance.Pl easespeci f ycat egor yi t em i st obel i st edunder .Addi t i onal$20f or a30daypl acementonourwebsi t e. Di spl ayAdver t i si ngTer ms Al li nvoi ces ar e due i n 10 days. Bal ances30dayspastduear esubj ectt o ani nt er estchar geof11/ 2% permont h ont heunpai dbal ance. Ot herI nf or mat i on Publ i sheri snotl i abl ef ort hef ol l owi ng: Page numberorposi t i on on page of adver t i sement .Mi spr i nt s,er r or s,et c.f or whi ch t he publ i sher may be l egal l y r esponsi bl ewi l lnotexceedt hecostof t hepubl i sher ’ schar gef oradver t i si ng.

Publ i sherwi l lnotbeboundbyany condi t i onsappear i ngonor derbl anksor copyi nst r uct i onswhi char ei nconfli ct wi t hanypr ovi si oncont ai nedi ni t sr at e car dorwi t hi t spol i ci es. Al l adver t i sement s i ncl udi ng phot ogr aphs and ar t wor k or i gi nat ed and pr epar ed by Const r uct i on ® Equi pmentGui de ar et hepr oper t yof Const r uct i on Equi pment Gui de® and nott headver t i ser s.Theadver t i serhas pur chased t her i ghtofr epr oduct i oni n ® Const r uct i on Equi pment Gui de and doesnothave t he r i ghtt or epr oduce t headver t i sement si nanyot herpl aceor publ i cat i onwi t houtt hespeci ficappr oval ® ofConst r uct i onEqui pmentGui de. Bl i ndAds… whennameandaddr ess ar et o bewi t hhel d and aboxnumber used,add$10. 00t ot hecostoft head. Your i nser t i on of adver t i si ng i n Const r uct i onEqui pmentGui de® si gni fies youraccept ance and compl i ance wi t h t he above condi t i ons.Vi sa,Mast er car d and Amer i can Expr ess accept ed wi t h appr oval .

Omi t t i ng an adver t i sement …pl ease check your ad f or cor r ect ness, unf or t unat el y we cannot assume r esponsi bi l i t yf orer r or s af t ert he ﬁr st i nser t i onoror der sr ecei vedby t el ephoneorhandwr i t t en.

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