Chalet Ski Stats Report 2015

CHALET

SKI STATS 2 0 1 5

PRODUCED BY

Consensio

IN ASSOCIATION WITH

WELOVE2SKl.COM

COMPILED FROM DATA PROVIDED BY T H E FOLLOWING CHALET OPERATORS AND SKI / TRAVEL AGENTS FROM WINTER 2014/15:

CHALET OPERATORS

ALIKATS MOUNTAIN HOLIDAYS

PREMIERE NEIGE

BIGHORN REVELSTOKE

SCOTT DUNN

WWW.ALIKATS.EU

WWW.PREMIERE-­NEIGE.COM

WWW.BIGHORNREVELSTOKE.COM

WWW.SCOTTDUNN.COM

CARRIER

SERENITY MANAGEMENT

WWW.CARRIER.CO.UK

WWW.SERENITY-­VILLAS.CO.UK

CHALET SPA

SKI BLUEBIRD

CONSENSIO CHALETS

SKI FAMILLE

COURCHEVEL PRESTIGE CHALETS

SKI VERBIER EXCLUSIVE

WWW.CHALETSPA.COM

WWW.SKIBLUEBIRD.COM

WWW.CONSENSIOCHALETS.CO.UK

WWW.SKIFAMILLE.CO.UK

WWW.SKIVERBIEREXCLUSIVE.COM

WWW.COURCHEVELPRESTIGECHALETS.COM

SKIOLOGY

WWW.SKIOLOGY.CO.UK

ELYSIAN COLLECTION WWW.ELYSIANCOLLECTION.COM

TG SKI

WWW.TGSKI.COM

FAMILYSKI COMPANY WWW.FAMILYSKI.CO.UK

THE ALPINE CLUB WWW.THEALPINECLUB.CO.UK

FISH & PIPS

WWW.FISHANDPIPS.CO.UK

CHARDONMOUNTAINLODGES

THE BOUTIQUE CHALET COMPANY

LE SKI

THE TASTY SKI COMPANY

MAISON BLANCHE ET VERTE

THE WHITE VALLEY COMPANY

WWW.LECHARDONVALDISERE.COM

WWW.THEBOUTIQUECHALET.COM

WWW.LESKI.COM

WWW.THETASTYSKICOMPANY.CO.UK

WWW.MAISONBLANCHEETVERTE.COM

WWW.THEWHITEVALLEYCOMPANY.COM

MATTERHORN CHALETS WWW.MATTERHORNCHALETS.COM

TOIT DU MONDE WWW.TOITDUMONDE.CO.UK

MOUNTAIN EXPOSURE WWW.MOUNTAINEXPOSURE.COM

YELLOWSTONE SKI LODGE

MOUNTAIN HEAVEN

WWW.YELLOWSTONESKILODGE.CO.UK

PORTETTAMOUNTAINLODGES

WWW.MOUNTAINHEAVEN.CO.UK WWW.LEPORTETTA.COM

SKI & TRAVEL AGENTS

ABERCROMBIE & KENT VILLAS

WWW.AKVILLAS.COM

ALPINE ANSWERS

WWW.ALPINEANSWERS.CO.UK

ALPINE GURU

WWW.ALPINEGURU.COM

ALS PRIVATE

WWW.ALSPRIVATE.COM

ELEGANT ADDRESS SKI WWW.ELEGANTSKI.COM

FIREFLY COLLECTION WWW.FIREFLY-­COLLECTION.COM

INTERACTIVE RESORTS WWW.INTERACTIVERESORTS.CO.UK

JET ESCAPES WWW.JETESCAPES.CO.UK

LUXURY CHALET BOOK WWW.LUXURYCHALETBOOK.COM

MOUNTAIN BEDS WWW.MOUNTAINBEDS.COM

SIMPLY VAL D’ISERE WWW.SIMPLYVALDISERE.COM

SKI BOUTIQUE WWW.SKI-­BOUTIQUE.CO.UK

SKI IN LUXURY WWW.SKIINLUXURY.COM

SKI SOLUTIONS WWW.SKISOLUTIONS.COM

SNO

WWW.SNO.CO.UK

SUMMERS&WINTERS WWW.SUMMERSANDWINTERS.CO.UK SUMMIT RETREATS WWW.SUMMITRETREATS.COM

THE OXFORDSKI COMPANY WWW.OXFORDSKI.COM

THE WHITE VALLEY COLLECTION

WWW.THEWHITECHALETCOLLECTION.COM

THE TOP NATIONALITIES WHO BOOKED LUXURY CHALETS IN FRANCE

Australian 5%

Middle East 4%

South African 3%

USA 6%

Europe 15%

UK 55%

Russian 12%

UK clients made the greatest proportion of the bookings with 55% of the market. The other European clients together took 15% of the market share closely followed by the Russians with 12%. USA only took 6% with Australia, the Middle East and South Africa making up the difference.

THE TOP NATIONALITIES WHO BOOKED LUXURY CHALETS IN SWITZERLAND

Australian South African 4% 2%

Middle East 4%

USA 8%

Europe 14%

UK 54%

Russian 14%

The UK clients also topped the bookings in Switzerland with 54% of the market share, with the Russians and the other European countries following jointly with 14%. The remaining bookings followed a similar pattern to the French bookings with USA taking 8% and Australia, the Middle East and South Africa making up the difference.

BOOKING PATTERN FOR HOLIDAYS TAKEN DURING WINTER 2014/15

45% 39%

40% 35% 30%

25%

25% 19%

20%

17%

15% 10% 5% 0% Pre May 2014

May to Aug 2014

Sept to Dec 2014

Jan to May 2015

The majority of clients booked in the fourth quarter of 2014 with the remaining bookings spread more evenly across the other periods.

THE FOLLOWING FACTORS MOST INFLUENCED A CLIENT'S BOOKING

1 PRICE 2 RESORT 3 LOCATION 4 FACILITIES 5 ADVICE FROM OPERATORS & AGENTS 6 SERVICE 7 SIZE OF CHALET 8 FOOD & BEVERAGE QUALITY 9 TRANSFER TIME 10 TRAVEL INCLUSIVE

During this season the price of the booking was the most influential factor for clients, closely followed by the resort they required. Transfer time and whether travel was included were the least influential when making a booking.

PROFILE OF THE PERSON RESPONSIBLE FOR BOOKING THE SKI HOLIDAY

Personal Assistant 7%

Female 41%

Male 52%

The profile of the person responsible for booking the holiday was predominantly male, with a small minority using their PAs to make the booking.

PARTY LEADER AVERAGE AGE

60+ years 10%

20-­‐40 years 34%

40-­‐60 years 56%

More than half of all bookings were made by the 40-­ 60 years old age group with the majority of the remaining bookings made in the 20-­40 age group.

Only 10% of bookings were made by the 60+ age group.

THE AVERAG E SIZE OF

GROUP BOOKING DURING 2014/15

The average group size was 9 with 77% of groups reportedly remaining the same size as last year, 13% increasing in size and 10% decreasing.

CLI E NTS' PREFERRED METHOD OF TRAVE L

Helicopter 3%

Self Drive 7% Train 5%

Private Jet 10%

Scheduled airline 75%

An overwhelming majority of clients used a scheduled airline to travel to their destination.

MOST POPULAR SCHEDULED AIRLINE

EasyJet

British Airways

Swiss

Other

Jet2

Air France

Flybe

Ryanair

Easyjet and British Airways led the way as the airlines of choice, with the lesser used airlines closely matched with each other.

CLIE NTS' EXPE NDITURE ON EXTRAS OTHE R THAN LI FT PASS OR SKI H IRE

Private Ski Guides

25%

Group Ski School

22%

Massage

22%

Childcare

20%

Activities

4%

A la Carte Wine

4%

Ski Wear

1%

Restaurant Reservations

1%

Transfers

1%

Private ski guides were the main source of expenditure in resorts followed by Group Ski School and Massage in joint second position with Childcare as a close third optional extra.

IMPACT OF THE 2014/15 SNOWFALL ON THIS YEAR’S BOOKINGS

Positive 12%

No Impact 30%

Negative 58%

The snowfall during last winter seems to have had a negative impact on booking numbers, with 58% of agents and operators reporting it so. However, 30% reported that it had had no impact on them.

LEVEL OF CURRENT BOOKINGS COMPARED TO 2014/15

Down 16%

Same 25%

Up 59%

59% of operators and agents reported bookings to be up compared to last year, with just 16% reporting a drop in bookings, and 25% remaining static.

LEVEL OF CURRENT OVERALL SPEND COMPARED TO 2014/15

Down 18%

Up 54% Same 28%

54% of operators and agents reported overall spend to be up compared to last year, with just 18% reporting a drop in overall spend, and 28% remaining static.

AGENT ONLY RESPONSE S

TOP 5 MOST POPULAR RESORTS IN FRANCE

Val Thorens 3%

Megeve 4%

Other Tignes 2% 4%

Chamonix 8%

Val d'Isere 30%

Morzine 10%

Meribel 19%

Courchevel 20%

Val d’Isère was the resort of choice in France with Courchevel and Méribel almost equally popular in second place. Morzine was the third most popular resort closely followed by Chamonix.

TOP 5 MOST POPULAR RESORTS IN SWITZERLAND

Davos Other 1% 3%

Grimentz 2% Klosters 4%

Saas Fee 6%

Zermatt 28%

Crans Montana 5% St Mortiz 7%

Gstaad 10%

Verbier 34%

Verbier was reported the most popular resort with Zermatt in a close second position and Gstaad came third.

PERCENTAGE OF CLIENTS BOOKING CHALETS VERSES HOTELS

Hotel

19%

Chalet

81%

0%

20%

40%

60%

80%

100%

Chalets were more popular with an overwhelming majority.

PERCENTAGE OF CLIENTS CHOOSING CATERED VERSES NON CATERED CHALETS

Non-­Catered

24%

Catered

76%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Catered chalets were more popular with an overwhelming majority.

If you would like to receive a copy of this report or for all press enquiries please email Ceri Tinley on ceri@consensiochalets.co.uk WHEN QUOTING FROM THIS REPORT PLEASE MAKE REFERENCE TO:

'THE CHALET SKI STATS 2015 from CONSENSIO’