By using creative exercises and techniques, businesses can break down barriers in creative thinking

In today’s world, visual communication is more important than ever. With the rise of social media and online marketing, companies have to constantly find new and creative ways to capture the attention of their audience. This is where the use of art therapy in graphic, brand, and visual design comes into play.

As a creative entrepreneur, I pride myself in understanding the power of art and its impact on emotions and psychology. I started my first business, DesignerArt, in 2019 which offered art consultation and graphic design services. At that time, the core of my business was in art installations and consultations. However, after qualifying as an art therapy practitioner in 2021, I launched another company called Scribble Art which assisted children and young adults in connecting with their emotions and overcoming difficulties using a creative outlet.

As Scribble Art began to venture into the business world, we developed programs and skills for personal growth and development, success as a team, problem-solving skills, and breaking down barriers in creative thinking. By combining these skills with my expertise in graphic and brand design, there has been immense growth Designerart as well as those of its partners, including Explore Protech Tribe, The Legendary Kraft Digital, Paradox

Rocks!, and The Sommerville Agency. So, how exactly does art therapy play a role in the world of graphic and brand design? The answer lies in the science of art and its impact on emotions and psychology. The use of color, symbol- ism, and composition can all be used to influence the way people perceive and respond to a visual message.

Color psychology, for example, is the study of how colors affect human behavior and emotions. Certain colors can evoke specific emotions and reactions in people, which can be used strategically in design to create a certain mood or feeling. For example, blue is often associated with trust, calmness, and security, while red can evoke feelings of passion, excitement, and urgency. Although not an exact science (this is where it gets fun) as various people are often lead by various triggers and emotions based on their own personal experiences. This is where I have always stressed the importance of knowing who you are targeting in order to understand their lives and how to communicate with them successfully.

In addition to color, symbolism also plays a crucial role in visual communication. Certain images or symbols can carry cultural or personal meanings that can evoke specific emotions or ideas. For example, a red rose is often associated with love and passion, while a white dove is often associated with peace and purity. However again this comes back to cultural and personal beliefs meaning you need to know what you are saying and who you are speaking to.

Composition, or the way elements are arranged in a design, also has a psychological impact on the viewer. By strategically placing elements in a design, designers can guide the viewer’s eye and create a certain flow or emphasis. For example, a strong focal point can draw the viewer’s attention and create a sense of hierarchy and importance.

By combining the science of art with the principles of brand and visual design, art therapy can help businesses create a deeper connection with their audience. The use of art therapy techniques can help businesses better understand their target market, including their emotions, motivations, and behaviors. This understanding can then be used to create a visual message that resonates with the audience on a deeper level.

Art therapy can also be used to help businesses overcome creative blocks and generate new ideas. By using creative exercises and techniques, businesses can break down barriers in creative thinking and generate fresh, innovative ideas.

Ultimately, the use of art therapy in graphic, brand, and visual design can help businesses create a more authentic and meaningful connection with their audience. By understanding the science of art and its impact on emotions and psychology, businesses can create visual messages that not only capture the attention of their audience but also evoke a deeper emotional response.

For me, the use of art therapy in my design work has been a game-changer. By combining my skills as a life coach and art therapy with graphic and brand design, I have been able to create a unique approach that sets me and my clients apart from others in our industries. Through the use of the art world’s understanding of visual design and psychology, I am able to take brand and graphic design to an entirely new level.

About Natasha

Natasha Nicole Ungerer is a highly talented and accomplished professional in the creative industry, with a unique skill set that combines art therapy, graphic design, and visual marketing to great effect. She is passionate about using her skills to help others and contribute to the success of small businesses.