Having the best architecture for your website aides in its speed. It’s also considered a “ranking signal” by search engines.
Considered a vote of confidence in your website given by third parties. The more authority a site has, which is measured in user engagement, the more impactful its backlinks are.
A piece of content or a design that prompts an immediate response for the viewer to act. For example, “Click Here to Buy Now” or a button that says “Call Now” or “Learn More”.
A combination of all the artifacts and information that the internet knows about you and your company.
is measured in meaningful interactions users have with your business or brand. It’s done through likes, comments, shares, subscriptions, and clicks.
Did you know Facebook has 2.8 billion monthly active users? It’s the most popular social network worldwide!
is more than pretty logos and business cards. Captivating designs allow you to connect with your customer on a personal level and provide a lasting first impression.
monitors and tracks users eye and mouse movement on your website. It’s an essential tool for understanding the most popular positions of your pages.
The number of times any element on your website gets shown to users over a certain period of time.
A cross platform programming language that is executed on your users' machine.
The process of analyzing specific search phrases or keywords that bring users to your website through either organic or paid search.
are standalone web pages created specifically for marketing and/or advertising campaigns; typically for PPC. Make sure your landing pages have at least 2 - 3 calls to action.
Understanding key search engine optimization metrics on a single dashboard guarantees transparency by showing you how well your marketing campaigns are doing.
A “NoFollow” backlink makes sure that your website is not passing backlink juice along to the target domain.
Organic SEO is crucial for the balance of traffic coming to your website.
It’s an internet marketing tool in which advertisers pay money each time one of their advertisements are clicked. The value of each click is determined by the keywords being searched.
Also known as lookups, queries are the actual words or questions that are typed or spoken into a device. Simply put, it’s what the user is searching for.
Customer reviews are the single most effective marketing “tool” you can utilize for your business.
Secure Sockets Layer. It’s a protocol that encrypts data between a visitor and the website they are visiting.
means making sure that your website is attracting the right audience. It’s imperative for maximizing sales and traffic.
stands for Uniform Resource Locator. It’s the mechanism used by web browsers to retrieve information from your website.
85% of internet users in the U.S. watch video content on their devices, with 25-34 year-olds watching the most
Tim Berners-Lee, a British scientist, invented the World Wide Web (WWW) in 1989, while working at CERN. It was originally designed for information sharing between universities and institutions around the world.
Localized Search Results are one of the top ranking signals in search today.
Did you know YouTube has over 2 billion monthly logged-in users?
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