CONNECTED magazine January 2014

JANUARY 2014

DRIVING BUSINESS CONFIDENCE

Inspired Leadership HUNTINGDONSHIRE focus: 2020 VISION ALONG THE ROAD TO RENEWAL

36

PAGES OF YOUR business NEWS AND STORIES

PLUS

feature: unitary authorities events: new style of networking for 2014

ask the expert bill validation

OFFICIALOCTOBER AWARD | CONNECTED 1THE 2012 WINNING

MONTHLY MAGAZINE

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CONTENTS |

Inside this issue 7

12-14

8-11 17

16

5

6-7

8-11

Chief Executive’s Comment Huntingdonshire Chamber News Cambridge & South Cambs Chamber News

12-14

16

Ely Chamber News

17

Fenland Chamber News

19

Cambridgeshire Chamber News

Peterborough Chamber News

20-21

Events

22-23

Out & About

25

Ask the Expert: Bill validation

27

In the Hotseat: Joseph Whelan

28

Policy Update

29

Chamber Updates

30

Update from the LEP

32

Charity of the year

34-35

10 years of success

36-37

New Members

38

39-41

Unitary Authorities Sector Updates

22-23

CONNECTED JANUARY 2014 | 3

| EDITOR’S COMMENT

Contributing this month...

Welcome This edition of CONNECTED marks a 10 year milestone for our Chief Executive John Bridge OBE. We hope you enjoy our feature this month showcasing the last 10 years of the Chamber under the leadsership of John and the achievements from each year he has spent with us so far.

We also take this opportunity to wish all our members a very happy Christmas and we look forward to working with you all in 2014.

Please note that the Chamber will close at lunchtime on Tuesday 24 December and re-open at 9.00am on Thursday 2 January. Export documentation staff will be available to process documents submitted online during our Christmas closure between 10.00am-12.00pm on Tuesday 31 December.

Emily Dawson Cambridgeshire Chambers of Commerce PR & Communications Co-ordinator at the Chamber for the last six years.

Ian MacKellar MacKellar Consulting A freelance journalist with a background as business editor for a local newspaper.

Oliver Halls Method Creative Recent English graduate and journalist working for a local creative agency.

Do you follow us on Twitter?

Sadie Parr Editor, CONNECTED, s.parr@cambscci.co.uk

We regularly tweet Chamber news; follow us at @CambsChamber to be kept up to date with all the latest news.

DRIVING BUSINESS CONFIDENCE Chief Executive John Bridge OBE | Editor Sadie Parr | Creative Director Jillian Boys Publisher methodcreative.co.uk | Ebenezer House, Rooks Street, Cottenham, Cambridge CB24 8QZ | 01954 253060 | Print cambridgeprinters.co.uk Disclaimer Views expressed in CONNECTED are not necessarily those of Cambridgeshire Chambers of Commerce.

Acceptance of advertisements does not imply official endorsement of the products or services concerned. Whilst every care has been taken to ensure the accuracy of editorial content, no responsibility can be taken for any errors and/or omissions. The editor reserves the right to make amendments without notification.

Membership Development Officer Peter Watts 07545 697799 or Bren Coleman on 01223 209811 Cambridge Enterprise House, The Vision Park, Histon, Cambridge CB24 9ZR. Tel 01223 237414 Peterborough 6 The Forum, Minerva Business Park, Lynch Wood, Peterborough PE2 6FT. Tel 01733 370809 Email enquiries@cambscci.co.uk | www.cambridgeshirechamber.co.uk

@CambsChamber Cambridgeshire Chambers of Commerce Cambridgeshire Chambers of Commerce

4 | CONNECTED JANUARY 2014

Our editorial panel: We would also like to thank Chamber committee members responsible for shaping the key topics this month and researching these features to better serve the readers of CONNECTED in this edition.

Advertise in CONNECTED and reach more than 7000 potential customers every month!

Contact Lorna Hopkins on 01954 253060 or email lorna@methodcreative.co.uk

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CHIEF EXECUTIVE’S COMMENT |

Vision

Long term

We’ve spent much of the last month urging decision-making bodies and fellow campaigners to focus on the long-term – it’s second nature to business owners but it sometimes appears our key decision-makers can be more than a little distracted by the election cycle.

It was great news when the government scrapped plans to implement a toll on the A14, and a victory for common sense. But any celebrations at this stage are a little premature – the prospect of tolling was just one of many challenges we will find ourselves facing before any tangible progress can be made, with a long way still to go.

Here at the Chamber we would like to see all those who joined the campaign to oppose tolling continue to robustly push the argument for this necessary investment in order to ensure the proposed upgrade actually happens with no further delays.

Our area is leading the way in confidence and growth, with recent reports showing significant increases in the operating profit of Cambridgeshire’s top 100 businesses. With the OBR simultaneously publishing a positive if cautiously optimistic growth forecast, businesses are feeling more confident in their own ability to succeed than they have for a long time.

Reiteration of the government’s commitment to the Greater Cambridge gain share proposal is positive but the success of the scheme, should it go ahead, will be down to the organisations that are charged with implementing it.

The nature of politics being what it is means that the political sphere is focussed on a cycle of local elections and seems to result in shifting priorities. In order to make this system work for business, we must counteract this lean towards short-term thinking by urging decision-makers to work effectively together. In an ideal world, we would create an integrated and far more effective local authority system with far fewer component parts, but that’s a fight for another day.

Our elected officials are in the most privileged of positions, with the ability to make a real difference to our future economic success and leave behind them a legacy of growth creation. Let’s just hope that they can agree an intelligent plan that is not compromised by political nuances and provides the best possible return on investment for the wider Cambridgeshire economy.

John Bridge OBE Chief Executive, Cambridgeshire Chambers of Commerce

Our area is leading the way in confidence and growth

CONNECTED JANUARY 2014 | 5

| HUNTINGDONSHIRE CHAMBER NEWS

Huntingdonshire Chamber NEWS

Huntingdonshire Chamber of Commerce

A round-up of news and events from Huntingdonshire

A Renaissance of Leadership

Luminus staff wtih the RoSPA Occupational Health & Safety Gold Award, which they have won for nine consecutive years

Chan Abraham, Group Chief Executive, talks about Luminus and their 2020 vision: “A recent report by PriceWaterhouseCoopers revealed that sick leave costs UK employers £29 billion a year. The staggering news unveiled a further tragic chapter in the story of ‘broken Britain’, demonstrating the pressing need for a renaissance in leadership.

“As a socially responsible business, Luminus is focused on progressing towards our 2020 Vision along The Road to Renewal.

93 per cent of staff are proud to work for Luminus This is about working with others to help achieve sustainable solutions to the dysfunction that is endemic in communities and neighbourhoods, and is mirrored in much of the working population. We believe leadership drives success in this.

“The Luminus experience shows that 6 | CONNECTED JANUARY 2014

inspired employees deliver inspirational service. If your people love what they do they are more likely to help your business succeed.

By contrast, if they feel work is to be endured rather than enjoyed, that it is a Monday to Friday kind of dying, they may undermine your best efforts to be a high performer.

“In national surveys, when employees are asked whether they are proud to work for their company, the benchmark is 74 per cent. In Luminus, it is 93 per cent. That result is replicated in all other questions asked of employees about how positively they feel towards the company. Their enthusiasm delivers industry-beating customer approval ratings, a growing housing portfolio despite recession, RoSPA’s Gold Award for nine consecutive years and hitting the No.2 spot twice in succession for The Sunday Times 100 Best Companies to Work For. “One of the most significant areas in which we can challenge ourselves is the quality of leadership, which is why I believe the UK needs a renaissance of leadership. Leaders need to understand how what they do and the way they live affects their people, their struggles and how they cope with the

Dr Chan Abraham

uncertainties of modern life. There is no room here for massaged egos and hubris, reliance on institutional power or game-playing.

This kind of leadership creates a language that transforms organisation culture from being generally negative to mostly positive.

It moves people from the unhealthy British preoccupation with pessimism to a realitybased optimistic outlook. It demands that leaders are generally in touch with their people. Ultimately, it enables progress on The Road to Renewal. n

HUNTINGDONSHIRE CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Keeping the flame alive

Cambridgeshire shooter Matt Skelhon won silver and bronze medals in the London Paralympics

IN BRIEF

This is the title of the report from the House of Lords Committee on Olympic and Paralympic Legacy. The Cambridgeshire Target Shooting Association (CTSA) promotes target shooting as a sport which is particularly suited to the disabled.

David Holah, Vice Chairman, said: “We are building a new indoor range and training centre and are looking for sponsors to help with third party contributions.

Our application for funding through the Cambridge Community Foundation for £40,000 requires a 10 per cent third party contribution. Help us keep the flame alive.”

Further information is available from Sandra Haskett, CTSA Secretary, at secretary@cambridgeshiresmallbore.co.uk. n

NOVEMBER JANUARY 2014 2013 B2B Cashflow Allie Bayly joins Solutions Beacon expand Allie joins Three more Beacon associates Wealth have Management recently joined B2BasCashflow Ltd a Paraplanner Solutions andtaking will eventually the total number to become an19.

Independent Financial Adviser, working Karl Lanham, closely with Associate, Managing said:Director “These appointments Tony Larkins. give us a greater regional coverage and demonstrate the continued Partnership for Cambridge Sensotec growth in the independent commercial Cambridge Sensotec have partnered with finance sector.”

Phoenix Alarms & Safety Services Ltd, B2B Cashflow Solutions have also been enabling them to offer their customers nominated for the third year running for a comprehensive fixed gas detection, the Business Moneyfacts Awards in the installation and commissioning service. category of Best Commercial Broker.

DO YOU HAVE THE WINNING TEAM?

The Webtec team

New brand for Webtec CUSTOMERS in need of reliable hydraulic test equipment and control valves have turned to Webtec Products for solutions they can count on to perform.

However, worldwide the company traded under different names including Webster Instruments, Webtec Products, Webster Messtechnik, and Webtec.

To mark the company’s 50th anniversary the company

Directors unveiled a single name, logo and web address and unified operations under a single, trusted name - Webtec.

“We’re still the same company, manufacturing the same innovative products and the same people our customers have come to know and trust,” said Martin Cuthbert, Webtec’s Managing Director.

“The only thing that’s changed is our name.” n

We’ll be announcing an exciting business challenge for 2014 @living_sport livingsport.co.uk CONNECTED JANUARY 2014 | 7

| CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS

Cambridge & South Cambs Chamber NEWS

Cambridge & South Cambs Chamber of Commerce

Domino UK recognised in Future Manufacturing Awards Domino UK has been recognised in two categories in the prestigious EEF Future Manufacturing Awards 2013 and will now go onto the national finals, which will be held in London in January 2014.

The South East Health & Safety Award was awarded to Domino for its commitment to the importance of health and safety and growing the business at the same time. The Award recognises companies that have improved the health and safety culture of the workplace by introducing or developing existing initiatives.

Domino was also named regional runner-up for the Investing in Skills Award for its clearly defined team and objectives to improve health and safety across the business. The judges said this strategy has the potential to be rolled out across other sites. This Award recognises a manufacturer that has done the most to build skills, develop employees and harness the talent of its people.

Jim Davison, EEF Region Director for SE said: “Domino UK are an asset to the region and are very worthy of their success.” n

L-R: Stuart Rootham, RKH Insurance Services, Sharon Viccars and Laura Whitehouse, Domino, and Jim Davison, EEF Region Director

Web company celebrates first year Peter McKeown (L) & Doug Stanton (R)

Januarys duo receive professional qualifications Januarys is delighted to announce that two members of its team have received recognition of their skills from their respective professional industry bodies.

Following intense periods of work based learning, senior surveyor Doug Stanton and planning consultant Peter McKeown have completed their studies to achieve their MRICS and MRTPI qualifications respectively.

Doug is now a member of the Royal Institution of Chartered Surveyors following five years of study and works in the commercial agency team at Januarys.

Having studied for two years to become a member of the Royal Town Planning Institute, Peter now boosts the number of staff in Januarys’ planning team holding chartered status to seven. n

8 | CONNECTED JANUARY 2014

A company set up to offer a different way of developing websites is celebrating a year in business and two new clients.

Fresh Grape Creative was set up by Richard Tack to give equal importance to both the design and development aspect of websites.

Richard explains: “From working in the industry it became clear that companies offering web development offered either a design or technical led service. I set up Fresh Grape to offer a fresh perspective that gives equal importance to both aspects. To do this we bring in the right designer and the right technical person to meet a client’s particular needs in terms of design and functionality.” n

Photo by Shooting Image Ltd

Richard Tack

CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS |

When did the customer stop

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

being King?

By Nick Milne, Catering & Conference Manager, Robinson College Cambridge

Elvis impersonator promotes services A local Elvis impersonator is appearing on posters and online advertising films to promote the company Lease Our Cars, which specialises in 12 month car leasing.

The Account Manager for Lease Our Cars, Mel Kilbey, says that Michael’s advertisements have got more people talking about car leasing than ever before: “We often go to business exhibitions and networking sessions to explain about our leases and we always get people coming up to us asking about ‘Elvis’.

It’s a fun and exciting way to get our message across.” n

Michael Freaney impersonates Elvis

Doing Words founder makes an exhibition of herself Kaye Coleman-Rooney, founder of Doing Words, has achieved an unusual professional first. Her words are framed and for sale alongside the work of artists working in paint, stone, marble and glass at the exhibition 26 Words: exploring the DNA of language, showing now until 31 January at the Free Word Centre in London. n

ONE sad fact of life is that if you were to ask most people if they’ve ever encountered poor customer service, the response would be an overwhelming ‘yes’.

I encountered this myself after many frustrating calls to my energy provider, over what should have been a straightforward matter.

Judging by recent hikes in energy prices, I doubt I Nick Milne was the only one calling to complain. Yet continuously, customers, whose satisfaction should be a primary concern for every company, are often treated with contempt for giving their feedback.

So why has such poor treatment of customers (by companies) become acceptable? What happened to the phrase: ‘The customer is always right’? At Robinson College we strive to put our clients first and to get it right every time. But I’m realistic enough to know that sometimes, things do go wrong and that’s when a brand new opportunity arises to make a customer for life. We know that providing excellent service and going the extra mile to meet their requirements, especially in response to a complaint, is the way to ensure they want to come back to us.

Listening carefully to what went wrong, being realistic and empathetic about issues that arose and vitally, being prepared at an early stage to say “sorry”, are crucial cornerstones of complaint handling. Too many businesses forget that “after the event” is still a crucial customer service time. Companies should want to listen to their customers, show their willingness to help by understanding their problems and doing whatever possible to solve issues efficiently.

It’s time that excellent customer service is clearly seen as the lifeline of a business. This is relevant today more than ever before, with unsatisfied customers using twitter to name and shame companies to potentially millions of users - a damaging prospect.

What happened in the energy provider saga you wonder?

You guessed it – I walked and now I’m being served by another, helpful and customer focused supplier. Give me a call if you’d like me to name names!

@RobCollConf robinson.cam.ac.uk/conferences 01223 332859 BATTEMENT, Kaye Coleman-Rooney, artist Brenda Berman

CONNECTED JANUARY 2014 | 9

| CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS

Cambridge & South Cambs Chamber NEWS IN BRIEF

A round-up of news and events from across Cambridge & South Cambs

Cambridge & South Cambs Chamber of Commerce

‘BEER’ Festival causes a fizz

JANUARY 2014 Debut novelist visits Cambridge-educated Hollywood scriptwriter William Osborne talked about his first novel for children when he visited The Leys.

Mr Osborne signed books for pupils, from Years 7 and 8 of The Leys and Year 8 of the Stephen Perse Foundation Senior School, stamping them ‘Top Secret’.

One Leysian in year 8 received a signed hardback USA edition of the book as a prize for asking the best question.

Business leaders at a recent event

Business leaders from across the region attended the first ever Best Employer, Eastern Region (BEER) Festival in November.

The event was organised by Pure Resourcing Solutions (Pure), specialist recruitment agency, and eras ltd, providers of psychometric testing and people development solutions.

Delegates attending the unique event found out more about how employee engagement can benefit their business and staff, and sharing knowledge with their peers.

Lynn Walters, Director of Pure, says: “It was very rewarding to see senior business leaders under one roof having discussions that could lead to positive changes in our region.” n

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Call us today on: 01223 350234 Or email: jobs@annpettengell.co.uk

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10 | CONNECTED JANUARY 2014

Amanda Smith and Gordon Ridgeon with the 10 employees and their certificates

Ridgeons’ employees rack up 320 years of continued service Ridgeons recently welcomed 10 employees to its esteemed ‘25 Club’ in recognition of their continued service.

The new additions join 157 existing members and were invited to a special event to celebrate their achievements.

Current members Keith Bane, Branch Manager at Pampisford, and recently retired Group Management Accountant Ken Miller also received special mentions and a gift for reaching the 35 year continued service milestone.

Each member received a personal welcome to the ‘25 Club’ before being presented each with an enamelled insignia lapel badge, a specially commissioned tie, a framed special service certificate and an inscribed gift of their choice. n

CAMBRIDGE & SOUTH CAMBS CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

Select-CBS gets the Digital Tick

Future Business Centre

£4m of charity bonds issued for new business centre Cambridge-based charity Allia has raised £4.2 million through a bond issue to complete the financing for its new Future Business Centre – an incubation centre for social and environmental enterprises which has taken a year to build at a total cost of £9 million. The first tenants moved in during November.

The costs of construction have been partly funded by a range of grants and donations, including money from the European Regional Development Fund. The £4.2 million raised through the bonds will now complete the financing for the Centre.

The majority of funds invested in the bonds have been provided by four local companies: TTP, Xaar, RealVNC and ARM. Additional investments were made by construction company Interserve, the Cambridgeshire Chambers of Commerce and local individuals.

Tim Jones, Chief Executive of Allia, said: “We’re delighted that these local companies are using their success to invest in the next generation of up and coming enterprises in Cambridge.

We invite others to follow their example, whether by financial support, mentoring or offering services, to help entrepreneurs who want to make a positive impact in the world.”

John Bridge OBE, Chief Executive of Cambridgeshire Chambers of Commerce, said: “As a Chamber we are committed to driving business confidence and we hope that, by investing in the Future Business Centre ourselves, we will encourage other organisations to come forward and demonstrate their own support. This unique facility will provide the right environment for start-up businesses to develop and succeed, and the bond offers a very competitive opportunity to support the centre and the future of the businesses that reside within it.” n

Specialist Cambridge vehicle installations company Select-CBS has been given a ‘Digital Tick’ as the UK’s first official accredited testing station for in-car digital installations ahead of the car industry digital switchover.

For the car industry a Government announcement on the big switchover to DAB radio is eagerly awaited. It is thought around 28 million cars will need new digital radios or adaptors installed to enable car users to continue to enjoy their radios once the digital switchover takes place.

Select-CBS is not only the first company to be given the Digital Tick, the recent testing carried out will set the standard for others across the UK. Select CBS will also train and assess other fitters at its Clifton Road showrooms and workshop.

Managing Director Naeem Khokhar, said: “This is fantastic news for us as a company and for our customers. We are leading the way in the industry for in-car digital installations.” n

Be at the forefront of local Businesses

Sponsorship provides an excellent platform to showcase your business LAUNCHING APRIL 2014 FOR PROMOTIONAL ACTIVITY

Business award eVent dates Ely Standard, 3rd October • Fenland Enterprise, 10th October • Hunts Post, 31st October “These awards highlight the greatest achievements of our vibrant and inspirational business community. Sponsor companies can expect to draw great benefit from their association with such a prestigious event.”

John Bridge oBe, Chief Executive of Cambridgeshire Chambers of Commerce For more information, contact Ashleigh Jackson Tel: 01438 866081 Email: ashleigh.jackson@archant.co.uk

CONNECTED JANUARY 2014 | 11

| PETERBOROUGH CHAMBER NEWS

Peterborough Chamber NEWS

IN BRIEF JANUARY 2014 Skype appointments Hegarty Solicitors now offers appointments by Skype to enable face-toface meetings without the inconvenience of you leaving your home or office.

Angela Babb, Marketing Manager, said: “We are delighted to offer this service; we aim to be as accessible as possible so saving our clients’ valuable time and effort adds to this goal.

“We have done trial Skype appointments in our conveyancing department and have found it to be very popular as it negates the need for clients to come into the office purely for ID purposes. Offering Skype appointments makes those engagements more convenient. Having said that, there are always going to be people who prefer to come into the office and see their lawyer in person and this option is always available as well.”

A round-up of news and events from across Peterborough

Peterborough Chamber of Commerce

Larkfleet recognised as leader in sustainable building LARKFLEET Group’s PasssiveHouse project won a silver accolade in the ‘energy reduction’ sector of the prestigious national Green Apple Awards.

PassiveHouse, constructed by Larkfleet next to its headquarters, is a prototype house designed and constructed using lightweight materials and off-site construction techniques which could revolutionise the construction industry.

The completion of PassiveHouse proves the technical feasibility of materials and

techniques that have the potential to reduce costs, time and carbon emissions in building construction. It is the first house of its type with the potential for mass production and widespread use across the UK. Karl Hick, Larkfleet Group CEO, commented: “This award demonstrates how Larkfleet Group is committed to investing in the future of the construction industry. I am delighted to accept this award for all the hard work involved in the success of this project.” n

Solicitors went Pink Hunt & Coombs Solicitors took part in ‘Wear it Pink’ in October raising £184.00 for Breast Cancer Campaign.

A range of fundraising activities were on offer including a pink bake sale and pink themed quiz. The Directors joined in, taking secret snaps of their pink themed belongings with staff guessing the correct ‘Pink Director’ to win a prize!

Organiser Samantha Milburn said: “The day was a great success and staff and Directors really got into the spirit and raised much needed funds to continue the vital research into breast cancer.”

Annabel Tompkins, wear it pink Senior Manager at Breast Cancer Campaign, said: “A huge thank you to all the staff and supporters at Hunt & Coombs. Their donation and support is invaluable in helping us improve treatment.”

Karl Hick collecting the company’s Green Apple Award at the House of Commons award ceremony

IT firm invited to demo at national road show

Kamarin Computers display their software

12 | CONNECTED JANUARY 2014

Kamarin Computers has been invited to join the Exchequer Roadshow to exhibit their bespoke accounts management software enhancements. This is a positive sign for the company whose KC Credit Pursuit and KCPOS (EPOS) products link to the Exchequer accounts management software.

Neil Bedford, MD, said: “To exhibit at the Roadshow is an honour for us. It gives us more confidence that our software products are hitting the mark.” n

PETERBOROUGH CHAMBER NEWS |

Do you have some exciting news to shout about that you would like featured in these pages? Get in touch. tel: 01223 237414 email: s.parr@cambscci.co.uk

City College Peterborough award win City College Peterborough picked up the prestigious Customer Service Award at the 18th Annual Peterborough Telegraph Business Awards ceremony in front of hundreds of business representatives from across the region.

College Principal, Pat Carrington, said: “We are absolutely delighted to receive the Customer Service Award as every business strives to be recognised for service-excellence. To be nominated as the overall winner in this fiercely contested category is fantastic and a great credit to our students, tutors, staff and business partners. The judges recognised the great work the college does both inside and beyond the classroom to ensure learning has a positive

impact on people’s lives, and their work and career prospects.

“The College is here to meet the skills needed for local businesses to promote economic growth and the general wellbeing of local residents.” n

City College Peterborough with their award

It’s never too soon to go to university!

Cross Keys celebrates award

University Centre Peterborough (UCP) was buzzing with over 70 children on Saturday 9 November when students, aged 7-14 years, took part in a variety of workshops and activities organised

by UCP and Peterborough Regional College (PRC) as part of Peterborough Children’s University.

The Children’s University is a national project which recognises the achievements of young people who take part in high quality out-of-hours learning activities. UCP, PRC and Anglia Ruskin University have joined forces to provide some fascinating interactive workshops for the young people. n

Cross Keys Homes is celebrating having won the Peterborough Telegraph’s Environmental Achievement Award.

The award recognises the hard work and commitment Cross Keys Homes has put in to reducing its carbon footprint and waste. The housing association has successfully cut its carbon footprint in half over the last five years and now sends no waste to landfill – even the flytipped items picked up from its estates.

A working group called Green Scene was set up to oversee the delivery and monitoring of the environmental strategy. Work has included the installation of solar PV panels on the head office building, encouraging staff to travel in a sustainable way and the implementation of a green procurement policy to which all suppliers must agree.

The organisation is now taking its commitment a step further, by putting solar panels on all suitable properties that it owns which will enable tenants to benefit from free electricity as well as reducing their carbon emissions. n

Children programming a car

IN BRIEF JANUARY 2014 Frogs spawn ideas!

Emerald Frog Marketing has been signed up by Froglife, a national wildlife charity concerned with the conservation of the UK’s amphibian and reptile species, to assist with their ‘The Scale of the Problem’ project.

This one year project is supported by the Heritage Lottery Fund. Froglife will gather information and resources that help evaluate how people perceive amphibians and reptiles, the extent of their potential image problem and how Froglife can better represent these amazing animals.

The aim of the project is to test different ways of talking about the animals and using different images, using market research techniques, to see how Froglife can encourage more people to care about frogs, toads, newts, snakes and lizards to increase their membership base.

Emerald Frog Marketing has also supported Froglife by sending a range of their very appropriately frog themed Christmas cards to all clients.

National Firm of the Year MHA MacIntyre Hudson is delighted to announce it was awarded National Firm of the Year at the British Accountancy 2013 Awards.

The judges were impressed by the firm’s desire to increase the quality of its client base, while investing in the business. Its strong CSR policy was also noted by judges.

Rakesh Shaunak, MHA MacIntyre Hudson’s Chairman, said: “We are delighted to have been awarded National Firm of the Year. It is recognition of our strategy and continued growth by our peers. Everybody at the firm worked really hard to achieve this and I am really proud of the business we have built.”

CONNECTED JANUARY 2014 | 13

| PETERBOROUGH CHAMBER NEWS

Peterborough Chamber NEWS

IN BRIEF JANUARY 2014 Highly commended at Recent Awards Safe Local Trades were highly commended in the recent Peterborough Telegraph’s Business Awards in the Contribution to the Community category.

Managing Director Eileen Le Voi commented: “We were delighted to be picked as a finalist at such a widely celebrated event. Every aspect of Safe Local Trades contributes to helping the community therefore being acknowledged for this is a great honour.”

A round-up of news and events from across Peterborough

Peterborough Chamber of Commerce

Lindum announce new directors Lindum Group is pleased to announce that Jason Harvey has been appointed Managing Director of the Group’s Roofing and Cladding Division, KGM Roofing.

Jason joined the company in June 2003 and has been a director of KGM for two and a half years. Jason said: “I am delighted to be appointed Managing Director of KGM Roofing and look forward to taking the division forward by building on our success to date. We have a great team here who are all committed to providing clients with the best service possible and delivering excellent value for money, which we know makes such a difference.”

Jason will take over from Mick Papworth who is to become Managing Director of Lindum Sturgeon, the Group’s Construction Division.

Mick has been with the company since January 1988, a director of KGM for 17 years and member of the Group Executive Board for seven. A very experienced businessman and leader, a capable and practical person, who is looking forward to taking Lindum Sturgeon forward in the years ahead with the support by his management team.

David Chambers, Chairman of Lindum Group, said: “As part of the Executive Board’s plans for the future development and success of the Group, we have taken this opportunity to make some changes to the management team, allowing key members of our team to use their skills and expertise to further influence the company’s success and sustain the individual operating divisions into the future.” n

Legal Boost for Roythornes

Claire, Jeremy, Jemal and Kavita outside the Roythornes offices

ROyTHORNES has boosted its professional team with the recruitment of four additional solicitors.

Jeremy Stanton joins as an Associate in the commercial property team which handles commercial property and renewable energy whilst Kavita Rana becomes a member of the litigation team in Spalding. Jemal Deo has strengthened the Roythornes private client department in Peterborough dealing with individuals and Claire Hindmarsh joins the wellrespected agricultural property team.

Senior Partner Paul Osborne said: “We’re delighted to welcome our new appointments. The fact they are in different teams shows how we are growing across the firm and we’re looking forward to them playing their part in continued growth plans.” n

14 | CONNECTED JANUARY 2014

CONNECTED MAGAZINE |

New Year New Start!

Key Account Management, Enterprise in Sales and Digital Marketing and Sales.

Anglia Ruskin University have considerable expertise in helping businesses grow and manage change.

We have two University Diplomas starting in January 2014 which address these key business challenges. Each University Diploma takes just 10 months to complete and leads to a 60 credit award from Anglia Ruskin University.

University Diploma in Leading Business Development Many companies are looking for that extra depth to their knowledge and skills that can make a difference to the bottom line; to help them attract a new client, ensure a profitable relationship, or develop enterprising new projects. We designed our Leading Business Development course to help your organisation build the sales teams they need to thrive in a competitive market environment. The course is ideal for people whose role includes generating business from new or existing clients, where students will be able to choose from topics such as

University Diploma in Leading Business Change This has been designed to equip individuals to respond to and lead change, helping to steer their team through the impact of organisational change. The course is ideal for managers who have responsibility for the development of change programmes and internal communications within their department or organisation. Students will be able to choose from topics such as Organisational Change, Strategic Management and Financial Management.

Flexible tutor supported delivery in Peterborough or online is available for these courses.

University Centre Peterborough (UCP) are also offering a number of full and part-time degrees starting in January.

These include BA Business Management, BSc Computing and Information Systems, FdSc Computer Science, BSc Crime and Investigative Studies, FdSc Crime and Investigative Studies and BA Performing Arts.

UCP work with a number of local companies including BGL. Alex Shaw, from Compare the Market, said “I left feeling inspired after seeing some innovative and exciting work from a range of talented young students. It was great to see the students engaged with the attendees and enthusiastic about showcasing their products, not only were the basics covered (attentive, smart, well presented) but they were able to answer questions informatively and in some cases had clearly put in a huge amount of effort into the projects, being honest where they had learnt through failure. They were happy to take feedback and even let us poke about in the code.”

To find out more about any of these work-based courses contact Think Peterborough on 0845 196 6709 or visit www.thinkpeterborough. anglia.ac.uk.

Education for your Business With Think Peterborough you can gain: • Accredited qualifications for your workforce • Accelerated staff development • A flexible, earn-while-you-learn approach • A freshly motivated team • Access to academic expertise From NVQ through to Masters courses, we can help equip your workforce and your business - with the skills to prosper.

www.thinkpeterborough.anglia.ac.uk

Call: 0845 966709

Email: thinkpeterborough@anglia.ac.uk

CONNECTED JANUARY 2014 | 15

| ELY CHAMBER NEWS

Ely Chamber NEWS A round-up of news and events from across Ely

Transformation for Paddocks House

IN BRIEF

Paddocks House (formerly Swynford Paddocks) is an impressive country house that has undergone a spectacular transformation, coupling 18th century charm with elegant contemporary interiors. It affords guests the

JANUARY 2014 Staying Connected Labour-tech Recruitment is getting involved in local and community based projects to help it improve its services, build upon customer relationships and stay connected.

Steve Copeland, Business Development Manager, said: “We will be working alongside Ely College to coach students’ understanding of the job market and future career opportunities and have worked with Star Radio and featured on their Business Hub programme.”

The elegant free standing copper baths

Do you really know

HOW SAFE your electrics are?

MS Electrical specialise in:

PAT Testing We provide a programme of Portable Appliance Testing to meet the recommended guidelines.

perfect blend of luxurious comfort.

Each of the 15 guest rooms is a spacious luxury suite with high ceilings, magnificent garden views, elegant free standing copper baths and all the latest technology.

The Dining Room restaurant features an exciting choice of seasonal dishes prepared with fresh, locally sourced ingredients and served with a contemporary twist.

For special celebrations, weddings and corporate events, the Garden Room has been completely transformed and extended to create a stunning conservatory-style venue.

The Reading Room has capacity for up to 80 people and the Drawing Room can be set up as a stylish private dining or meeting room for up to 30 people. n

Supporting Movember The customers of Yarn on the Square rose to the challenge of providing them with enough different moustaches so that a different one could be worn each day... even when the shop wasn’t open!

Most of them were photographed and put up on the shop’s Facebook and Twitter pages to raise awareness of male health issues during November. n

Emergency lighting testing We provide inspection on compliance with current regulations.

Fire alarm testing We inspect, test and maintain fire alarm systems.

Fixed installation testing We offer full electrical installation condition reporting and initial verification.

We are a local electrical safety testing and installation company operating with over 20 years experience. Contact us today for a FREE no obligation estimate.

01353 665 106

www.mselectricalservices.com

Ginnette Heard wearing one of the knitted moustache’

16 | CONNECTED JANUARY 2014

Ely Chamber of Commerce

FENLAND CHAMBER NEWS |

Fenland Chamber NEWS

Fenland Chamber of Commerce

A round-up of news and events from Fenland

3 in a row for Moneyfacts Awards Final!

B2B Cashflow Solutions has reached the Business Moneyfacts Awards finals for the third consecutive year!

Having been shortlisted in 2012 and 2013 they are delighted to announce they have been shortlisted to the final six in the category of ‘Best Asset Based Broker’ throughout the UK for 2014.

Karl Lanham, Associate, said: “Nick, Ian and I congratulate our team for their immense contribution to our progress over the past 12 months. A very special thank you to those who voted for us during this process and for the numerous testimonials we received to help take our nomination to the finals in March 2014.” n

IN BRIEF NOVEMBER JANUARY 2014 2013 B2Bremain FDC Cashflow focused Solutions on quality expand

Karl Lanham

The new Technology Centre opened earlier this year

Open Day shows off Isle Campus of the future Visitors to the open day at the Isle Campus of the College of West Anglia had first sight of artists drawings of the proposed new £5.5m teaching centre. It will be funded with £4.6m from the Government to refurbish existing buildings which will provide state-of-the-art teaching and IT facilities for a range of curriculum areas, including health and social care, hair and beauty and uniformed services.

This announcement marks a terrific 2013 for the Isle Campus, which saw the completion of its new £7.2m Technology Centre.

Principal David Pomfret commented: “This funding will allow us to complete the transformation of the campus and provide some excellent educational and training facilities for Fenland.” n

A Peermore Three Review associates carried out haveatrecently Fenlandjoined B2B Cashflow District CouncilSolutions concluded taking that the theytotal are a number high performing to 19. Council and leadership is supported Karl Lanham, by a vibrant Associate, ‘cansaid: do’ style “These that appointments makes a positive give difference. us a greater regional coverage Council and Leader demonstrate Alan Melton thesaid: continued “I am growth in pleased with thethe independent report. It iscommercial a tribute finance to the hard sector.” work of members and our officers.

B2B Cashflow EconomicSolutions growth remains have alsoa been firm nominated priority andfor wethe willthird continue year running to deliver for the Business projects that will Moneyfacts improveAwards the quality in the of category life for ourofresidents.”

Best Commercial Broker.

Metrix Advert The Eastern Director 135mmx92mm_Layout 1 08/06/2012 16:45

making marcomms more measurable

At Metrix we believe that marketing should deliver measurable results if you agree get in touch to find out how we measure up.

Tel: 01733 564 906 Email: info@metrixmarketing.co.uk

www.metrixmarketing.co.uk

CONNECTED JANUARY 2014 | 17

| CAONNECTED MAGAZINE

Global recognition When we started Domino in Cambridge, more than thirty years ago, we had a singular vision: to be a leading global print technology company. In that time we have always looked beyond our borders for partners as well as trade.

Selling and supporting our products in over 120 countries.

Our influence is felt on everything from cans of drink to electrical cables, from cosmetics to construction.

Our people are drawn from around the world but share a common ethos; it is their resourcefulness and tireless innovation which drives us to ever greater achievements.

www.domino-printing.com 18 | CONNECTED JANUARY 2014

Domino. Do more.

CAMBRIDGESHIRE CHAMBER NEWS |

Cambridgeshire Chamber NEWS

A round-up of news and events from Cambridgeshire

Catering staff serve up pioneering award Wyboston Lakes chef de partie Claire Willett earned recognition for her cuisine at the recent national CCE Chefs’ Challenge event but even more significant was the accolade for food service that she carried off with her colleague, food and beverage assistant Megan Horne.

The annual Chefs’ Challenge event is designed to recognise the way chefs and their support staff work effectively together to optimise not only the quality of the food they prepare, but also the way in which it is served to diners.

Claire also won joint bronze medal in the cook-off for the overall Chef’s Challenge, preparing a three-course meal appropriate for a banquet.

The Food Service award provides clear evidence of the way in which Wyboston Lakes fosters and encourages the closest possible teamwork between its award-winning chefs and those who support them.

“Top quality food is only truly impressive

when it is prepared and served on schedule, at the right temperature, in an efficient but also a friendly manner,” explained Fergus Martin, Executive Chef at Wyboston Lakes.

“The success of Claire and Megan shows very clearly our determination to reach sectorleading new horizons in the dining experience we offer to our customers.” n

Megan Horne and Claire Willet receiving their award from John Carson, Chairman of Conference Centres of Excellence

All change after 25 years After 25 years at their Witham warehouse, Freightbrain International has moved to a modern free hold unit with much improved facilities in Braintree. Their team remain unchanged with Steve, Mark and Roger looking after all commercial matters of Import/ Export Shipping.

John Gillett, Director, commented: “We don’t move often!

It’s well over 25 years since we purchased the freehold to our unit in Witham. During that time we have seen many neighbouring businesses come and go. A quarter of a century of accumulated junk has been got rid of, old files found and it is very pleasing to see many company names that we still deal with to this day.”

“We chose Braintree for it strategic location which offers great links to the road network for Stansted Airport and the port of Felixstowe.”

The new warehouse is a modern purpose-built space and is fairly unique in being a detached unit of it’s size. They have in excess of 3,500 sq ft, which can increase with use of their demountable stillages for storage. n

Bayer CropScience appoints KISS KISS has been appointed by Bayer CropScience, provider of innovative crop protection solutions, to support them over the next 12 months including developing an integrated marketing communications campaign for the launch of a new Seeds and Traits Business.

The win followed a five-way pitch with KISS a clear winner with its strategic approach and single-minded creative thinking.

Diana Rees, Marketing Communications Manager at Bayer CropScience UK, said: “KISS had clearly worked hard to gain relevant insight via hands-on research. As a result they nailed the key insight, differentiator and brand idea with great clarity and demonstrated a class-leading approach to account and project management.”

Simon Fryer, CEO of KISS, said: “We are delighted to be appointed for this very important new venture. The whole team worked very hard to win the account and this is a great endorsement for the agency and demonstrates our growing credentials in the science and technology sector.” n

CONNECTED JANUARY 2014 | 19

| CHAMBER EVENTS

CHAMBER EVENTS Please visit the Chamber website for full details of all future Chamber events www.cambridgeshirechamber.co.uk

Your essential business calendar for the next month

International Trade Course Export Procedures and Documentation DATE Monday 20 January TIME 9.00am-5.00pm LOCATION Skills Funding Agency, The Business Centre, Station Road, Cambridge, CB24 9LQ MEMBER PRICE £225.00 (plus VAT) NON-MEMBER PRICE £275.00 (plus VAT) CONTACT k.dawson@cambscci.co.uk or telephone 01223 209808 This course provides an in-depth exploration into the procedures and documentation you will need to be aware of if your business is to make a success of exporting. The spotlight will be on the many varied documents required, highlighting which ones are important, and why. We’ll ensure you feel confident about your quotations and together we’ll follow the trail of actions for you to take so you can become an expert exporter. We’ll identify which documents to raise, which modes of transport to use, and where to go for advice and assistance. We’ll cover why it is important that you retain a clear audit trail, together with specific documentary evidence, in order to meet export compliance.

This course is one of six that results in achieving the Foundation Award in International Trade. Further course dates are shown opposite. n

Cambridgeshire Export Club The Export Club will continue monthly during 2014 in Cambridge at The Moller Centre. Dates for this event will be announced shortly, please keep an eye on the Chamber website and Twitter for details.

Cambridgeshire Export Club is an invaluable forum in which to exchange views with other exporters, and to keep up to date with new developments in a rapidly changing global business environment. n

Training dates The further five International Trade courses that you need to complete to receive the Foundation Award in International Trade are listed below.

Monday 10 February Incoterms and Export Licence Controls Monday 3 March Finance Options: Focusing on Letters of Credit Monday 24 March Import: Compliance and Cost Savings Monday 7 April Rules of Origin: Preference and Non-preference Monday 28 April Processing Reliefs: Inward and Outward (IPR& OPR) Full details of each of the courses can be found in the training section of the Chamber website.

International Trade courses can result in the Foundation Award in International Trade

20 | CONNECTED JANUARY 2014

Discounts available when booking all six courses, speak to Karen for details on 01223 209808. n

CHAMBER EVENTS |

Women in Management

Networking Events

What is stopping you as a leader being more effective?

DATE Thursday 30 January TIME 9.00am-12.00pm LOCATION Cambridge Rugby Union Football Club, Volac Park, Grantchester Road, Cambridge, CB3 9ED MEMBER PRICE £60.00 (plus VAT) Discounts available when booking all three sessions NON-MEMBER PRICE £70.00 (plus VAT) CONTACT d.rivetti@cambscci.co.uk or telephone 01733 370809 This is the first workshop in a series of three. Further details are available on page 41. n

Simply Networking DATE Friday 10 January TIME 9.30-10.30am LOCATION Shine Offices, 42 Park Road, Peterborough, PE1 2UQ MEMBER PRICE Free to attend CONTACT k.dawson@cambscci.co.uk or book online at www.cambridgeshirechamber.co.uk New for 2014: Exclusive to Chamber members, this free event is all about extending your network of business contacts and putting a name to the face of some of the Chamber members you may already have been networking with online.

The format is simple and structured. Book your free place in advance then come along with plenty of business cards.

We’ll give you a name badge and delegate list on arrival and tell you where you’re starting on the speed networking circuit. Then simply move around the room, taking your 60 seconds to introduce yourself to the person standing in front of you before finding out a little about them and their company.

It’s a dynamic and effective approach to networking and the formal structure ensures even the least experienced networkers don’t get left behind.

Speed Networking Breakfast DATE Friday 24 January TIME 7.45-10.00am LOCATION Homerton College Conference Centre, Hills Road, Cambridge, CB2 8PH MEMBER PRICE £15.00 (plus VAT) NON-MEMBER PRICE £22.50 (plus VAT) CONTACT k.dawson@cambscci.co.uk or book online at www.cambridgeshirechamber.co.uk

Informal Networking Evenings January 2014 Wed 8

Waterfront Bar, Wyboston Lakes

5.00-7.00pm

Mon 13

The Lamb Hotel, Ely

5.00-7.00pm

Wed 15

NEW VENUE Park Inn, Peterborough

NEW TIME 5.00-7.30pm

Thurs 16

Holiday Inn, Cambridge

5.00-7.00pm

Tues 21

The Old Bridge, Huntingdon

5.00-7.00pm

Wed 22

Oliver Cromwell Hotel, March

5.00-7.00pm

There isn’t a moment to spare as you move around the room with just 60 seconds to highlight your company’s unique selling points to each delegate. And that’s just to get you started as there will also be time for additional networking over coffee and a full English breakfast.

This event is perfect for early risers who want to get connected while gaining maximum benefit from their networking activities.

Speed Networking breakfast

CONNECTED JANUARY 2014 | 21

| OUT & ABOUT

Out&About Enjoy our monthly montage of events and happenings across the local area with this colourful round-up of gatherings. Make sure you send us your photos each month and we’ll include the best of the bunch! Email images straight to the creative team: connected@methodcreative.co.uk

Steele Bodgers (L-R) Colin Brown from Januarys, Dan Brown from COEL, Mark Hyde and Doug Stanton from Januarys pose with their Movember moustaches at the 66th annual Steele Bodgers event.

The commercial property consultancy sponsored the Hawks’ Club tent at the event where they celebrated 2013 in style with clients and associates who have supported the company during the year.

Ely Festive Run Team of staff from The Cambridge help support their charity of the month, Arthur Rank, at the annual Ely Festive Fun Run.

22 | CONNECTED JANUARY 2014

OUT & ABOUT |

Parliamentary Event A delegation from Cambridgeshire Chambers of Commerce attended the Business is Good for Young People event in London. The delegation are pictured with Adam Marshall (L), Director of Policy and External Affairs at the British Chambers of Commerce.

Barry turns green for Lord Mayor’s Show Barry Jefferd, Managing Partner and Tax Partner at George Hay, recently took part in the Lord Mayor’s Show on the Worshipful Company of Tax Advisers (WCOTA) float.

Children in Need

Grow Your Business Through People

Domino’s Inkredibles team scoop first prize in the inaugural Cambridge Corporate Charity Challenge set up to raise funds for BBC Children in Need.

Business representatives discussed what they need to enable business growth with training providers at the recent Learning and Skills Sector event.

Keep Moving!

PCSO Andrew Goodwin, Sergeant David Savill, Luminus Neighbourhood Warden David Allwood and Luminus Communications & Customer Relations Manager Kelly Linay with the bicycle donated to Cambridgeshire Constabulary by Luminus.

CONNECTED JANUARY 2014 | 23

ASK THE EXPERT |

Ask the expert: Bill Validation - what is it and why is it necessary?

Jodie Busby, account manager at CUB (UK) Ltd, has put together a guide on how you can look to save on your energy bills and how bill validation can save you time and money.

One of the things that could save you money on your energy bills is also one of the simplest.

Details from a poll conducted by One Poll, found that 83 per cent of businesses had fallen short of predicted growth targets due to business energy price rises, with 43 per cent expected to miss targets for 2013.

It’s a worrying thought with the National Audit Office (NAO) expecting energy prices to exceed inflation until 2030.

Q A

Are you being charged correctly and accurately?

Invoices are usually based on estimated reads which aren’t always as accurate when compared to actual meter readings, this can cause estimates to be higher than what you should be paying.

It’s estimated that on average, some organisations can overpay by between five – 15 per cent every year.

Q A

How do you reduce the risk of overcharging?

Q

How do you know what parts of the bill are relevant?

Take regular meter readings and check the difference compared to the bills you receive, whether this be monthly or quarterly.

A

Most bills will have all the charges from rate, standing charge, capacity charge, KVARH, CCL, VAT, FiT and RO included.

These are based on what contract you have and aren’t always clear which can make working out what you’re being charged, and whether it’s correct, a difficult task.

Q A

So what do these charges cover?

Rate: is the cost of the raw energy you’re consuming and is the rate which your supplier will quote.

Standing charge: is a fixed cost associated with your energy supply such as meter reading, maintenance and the cost of keeping you connected to the network.

Capacity charge: is the Available Supply Capacity (ASC), this refers to the amount of electricity that the Distribution Network Operator (DNO) is required to make available for your site. Essentially, it is the maximum electricity you can draw from the grid at any one moment.

KVARH: stands for Kilo Volt Amps Reactive Hours and is best described as a charge for the poor use of energy which can come down to machinery or the use of energy that is inefficient. This takes away from the areas supply which the company charges as KVARH.

CCL: also known as Climate Change Levy is added to your bill as a tax intended to maintain a clear price for carbon emissions, encouraging the electricity generation industry to invest in low carbon emission technology.

VAT: is the tax rate you pay on your energy bill and is at 20 per cent - unless you receive VAT exemption.

FiT and RO: stands for Feed-In Tariff scheme and Renewable Obligation, this was introduced to encourage people and businesses to introduce other means of energy production such as turbines and solar panels. If you are producing more than you use, the government will reimburse you for the amount you feed back into the system. RO is where the energy suppliers are encouraged to find and offer a renewable source of energy and supply this where possible.

Bill validation is the easier and time saving alternative to trawling through bills and taking meter readings, and it gives you peace of mind. A monthly or quarterly report of usage can be issued and then you can action whether you are due a return on your bills.

It’s a quick and easy process that gives you reassurance and guidance through your energy bills and it could save you both time and money. n

CONNECTED JANUARY 2014 | 25

WE VALUE YOUR BRAND

Innovative brand communication experts.

Get in touch to share ideas on 01954 253060. @method_creative methodcreative.co.uk

SPECIAL REPORT |

In the HOTSEAT

Joseph Whelan Head of Passenger Transport Services, Cambridgeshire County Council The Guided Busway has been one of the largest developments in Cambridgeshire in recent history. After more than two years in operation, the County Council’s Head of Passenger Transport Services, Joseph Whelan, comments on its successes and challenges.

“CambridgeSHIRE is getting bigger and it’s getting busier,” says Joseph. “However, the traffic profile through this part of the county has been relatively flat for the last 10 years.

That’s not to say that Cambridge isn’t a constrained city when it comes to congestion, far from it. But what the busway system does is it offers people an opportunity not to get in their cars but to use a simpler, more reliable and more eco-friendly alternative, and people are taking that up to significant numbers.”

From Inception To Operation The idea for developing a guided bus route was first introduced following a series of national multi-modal studies commissioned by the government in 2001. Following the Cambridge-Huntingdon Multi-Modal Study (CHUMMS), it was suggested that widening the A14 and building a guided busway along the old Cambridge and Huntingdon railway would help ease congestion in the city and its surrounding areas.

Over the past year, the busway has transported 3.15 million passengers.

The Council took up the reigns following the publication of the CHUMMS report and put in a bid to government in 2002 for the guided busway. Despite initially being met with some criticism, the project was approved and began work in March 2007. It was originally intended to be in full operation by early 2009, however the project was met with a series

of delays and setbacks. “There were some difficulties along the way,” admits Joseph.

“There was a dispute with contractors over costs. However, following a very strong case from the Council, that has since been resolved heavily in our favour.“ The Cambridgeshire Guided Busway finally opened on the 7th August 2011.

Why It’s So Important “It’s been an important scheme for a number of reasons,” explains Joseph. “One is that the Cambridge to Huntingdon corridor is such a heavily congested place already, and with the increasingly high demand for new housing in this area, it’s only going to get worse. Another reason is that there’s also a sufficiently stable economy for continued job growth to happen, so we need to ensure we can allow for that.”

In a survey conducted by the Council on people that use the busway, it was found that 83 per cent were of working age and 66 per cent use the service at least twice a week.

“Between October 2012 and September 2013, the busway carried 3.15 million passengers; that’s far exceeding the business base projections,” continues Joseph. “The Park & Ride service has carried an additional 3.6 million passengers on top of that, so we’re edging towards 7 million passengers using these two public transport schemes in Cambridgeshire each year – and that’s fantastic! Our aim is to continue to boost annual passenger numbers with four million being the next big milestone – and considering how much it’s grown in the last two years that number will be reached very soon.

“The busway improves both access and sustainable transport choice, and has allowed further development to take place because it

enables the traffic volume to be pushed down.

It’s also important to mention that alongside the busway there is an excellent shared path that is extremely popular with pedestrians, cyclists and horse riders.”

A City In Which To Prosper When it comes to business, companies will always plant roots where they feel they can grow and be supported by the local community; that includes having good access to transport routes to and from their places of work. When asked about whether the busway has helped attract businesses to Cambridgeshire, Joseph answered: “It has, definitely. To give an example, AstraZeneca, a multinational pharmaceutical and biologics company, has recently announced that it has made plans to set up its global headquarters to the south of Cambridge on the biomedical campus. The company is moving down from Chester because they know Cambridgeshire is a place that heavily supports growth, particularly when it comes to business.

They’ve even employed a company to arrange familiarisation tours for its staff. The County Council has also been involved in accommodating and facilitating their visits. The company’s relocation will open up 2,000 new jobs when it makes its move in 2016.”

Joseph concludes by saying: “We’re delighted that the scheme’s been such a success to date and we’ll work with all our partners to continue that success. The busway and passenger transport services are a really important way of helping growth be absorbed without additional congestion being caused. To businesses looking to come to Cambridgeshire, I’d say: Come and use the busway, use the Park & Ride system. It works.” n

CONNECTED JANUARY 2014 | 27

| POLICY UPDATE

Policy UPDATE Keeping you informed, representing local business

Why it pays to develop your people THE Chamber is an enthusiastic supporter of vocational training and vocational qualifications and consider apprenticeships an excellent way to ensure a good supply of suitably qualified staff.

However, some small and medium sized businesses think that taking on an apprentice will be too difficult and too time consuming, however they don’t realise there is expert help and advice available via the National Apprenticeship Service (NAS).

To support Cambridgeshire businesses the Chamber has established a partnership with the National Apprenticeship Service specifically to provide you, as a Chamber member, with the level of service usually only available to larger businesses – a dedicated Business Development Manager, Elizabeth Phillips, who you can contact freeof-charge by email at elizabeth.phillips@ apprenticeships.gov.uk The Business Development Manager

offers impartial advice on all aspects of apprenticeships, whether you are considering taking on an apprentice or already employ apprentices. Elizabeth can visit you to discuss your apprenticeship requirements without any obligation to take on an apprentice.

Should you be thinking of starting up your own apprenticeship programme Elizabeth will provide you with training, particularly on the legal aspects of employing an apprentice, and what to expect during their training.

At the recent ‘Grow your Business through People’ workshop delegates were inspired by three superb case studies.

Lynn Morgan from Arthur Rank Hospice Charity told us about the benefits the charity has gained from employing apprentice Charly Cornell who is following a Retail Management Apprenticeship, getting handson experience of running their charity shops.

Round table discussion at the recent Grow Your Business Through People event

28 | CONNECTED JANUARY 2014

Charly is a fantastic champion for the hospice and also for apprenticeships. She told us about the wide range of work she is doing and how much she enjoys her work.

Sepura’s Karl Forbes explained the process he went through to encourage the business to invest in apprenticeships as a cost effective way of growing their workforce. We heard from Joshua Bird, one of their apprentices, who told us about the interesting technical work he is involved in and how lucky he feels knowing that he is gaining first-class training and no debt.

Finally, we heard from Rebecca Mason and Adam Thompson from Ridgeons. Adam followed a bespoke Foundation Degree developed with Anglia Ruskin and studied for an extra year to achieve a full First Class BA Hons degree. Adam told us how his studies have developed him personally and at the same time provided Ridgeons with a first-class, committed employee. n

CHAMBER UPDATES |

Chamber Updates

Chamber Credit Insurance In today’s tough conditions it’s nowhere near as simple for companies to trade safely and securely.

That’s why you need solid precautionary measures like Chamber Credit Insurance to give you the reliable protection you need to grow your business.

How can Chamber Credit Insurance protect your business?

Chamber Credit Insurance safeguards your business against the failure of a customer to pay their trade credit debts. This situation can arise as a result of your customer becoming insolvent, or because they fail to pay within the agreed credit period. These risks are referred to as ‘commercial risks’, as standard the protection covers goods or services sold and delivered but a policy can be tailored to cover many other risks such as work in progress and binding contracts.

Chamber Credit Insurance covers you nationally and internationally. You’re protected against a range of ‘political risks’, which may prevent a delay in payment.

Examples include war or civil war in

Changes to First Data Merchant Solutions AT the end of this year there will be changes to the special offers First Data Merchant Solutions provide members for credit and debit card acceptance services.

Our current arrangement with them is coming to an end and details of new preferential rates for Chamber members are still being finalised.

If you’re looking to introduce card payments, whether face-to-face, by phone or via the internet, or already take cards and would like to see how much you could save by switching supplier, please give Bren Coleman a call on 01223 209811. n

your customer’s country, cancellation of the contract by the government in your customer’s country, or governmental regulations such as embargo or quotas that prevent the export or import of goods.

Chamber exclusive benefits • 10 free credit limit indications valuing £250 so you can immediately see the creditworthiness of your new and existing customers in both domestic and international markets • Free half hour review of your Terms and Conditions by a prestigious law firm • First three debt placements will be collected free of charge with our Collections service

• 10 per cent no claims discount after the first year.

Cut your business risks with the latest intelligence With Chamber Credit Insurance you can be sure any potential risk is kept to a minimum, you will have access to a network of international risk offices giving you a stronger intelligence offering than any other insurer. Armed with this knowledge, you can immediately see the creditworthiness of potential customers and quickly assess how you can move your potential trading relationship forwards.

To find out more visit www.chambercreditinsurance.co.uk n

Promote your products on the Chamber website don’t forget you can extend your customer base by promoting special offers to other members using the members’ area of the Chamber website. Simply login to www. cambridgeshirechamber.co.uk by entering your email address and password (if you’ve forgotten your password, you can reset it by clicking on the ‘forgotten password’ tab).

You’ll be re-directed to the members’ area, where you can click on ‘publish member to member offer’ and tell everyone about your latest products and the special offers you have to

entice new customers. If you have any problems logging in, give Hilary Pawley a call on 01223 237414. n

CONNECTED JANUARY 2014 | 29

| CONNECTED MAGAZINE

LEP FOCUS

Keeping you informed and up to date

£5 million funding to support economic growth At the end of November, the Greater Cambridge Greater Peterborough LEP Summit gathered together over 120 leaders from the private, public and third sector to help shape their plans to develop the local economy.

At the event, businesses learnt how they could access £5 million worth of funding to support creative and innovative approaches to support economic growth.

Chairman of the Greater Cambridge Greater Peterborough Enterprise Partnership, Mark Reeve, made the announcement in his keynote address to the assembled audience.

He explains: “Investing in economic growth is an important part of the work we do here at the LEP. We have announced £5 million of funding for businesses and local authorities within our local area to help unlock jobs and accelerate economic growth.

“We are able to launch this £5 million call for projects following on from a successful first round of projects that have repaid their loans. In 2013, we provided £16.1 million of Growing Places Funding to a range of different projects to unlock their growth potential, with £5 million being paid back already proving that this type of funding works.”

To date the Growing Places Fund has helped to lever in a further £26 million of private and public funding and will unlock a total of 12,500 new jobs in the LEP area.

Projects supported by the first round of funding included Haverhill Research Park, The Future Business Centre in Cambridge, Fenland Horticulture and Land based Skills centre near Wisbech, Oakham Enterprise Park and improvements to Fletton Parkway in Peterborough.

Nic Rumsey, Director of Carisbrooke Developments whose Haverhill Research Park scheme benefited from the first round of funding, said: “Growing Places Funding allowed us to complete a key element of

30 | CONNECTED JANUARY 2014

infrastructure – the main entrance road – earlier than would have otherwise been possible. We couldn’t have got this far without the foresight and willingness of St Edmundsbury Borough Council, the Greater Cambridge Greater Peterborough LEP and NewAnglia LEP to back us and we will now be moving ahead with the marketing of the park as a whole.”

Dr Martin Clark, Deputy Chief Executive of Future Business, another recipient of Round One Growing Places Funding, said: “To turn our vision for the Future Business Centre into reality we worked with a range of partners to get the funding we need in place. Growing Places Funding was an important part of this equation, helping us to lever in additional funds and make this vision become a reality.

We already have over 60% of the space let, have a steady stream of enquiries for the remaining space and meeting rooms, and are excited about the future.”

Michael Barnes, Programme Manager for Growing Places Funding, added: “The funding is available for creative and innovative approaches in the use of funding to support projects that will unlock jobs and accelerate economic growth within the LEP area.

We have already seen what a difference additional loan financing can make to projects within our area, and we are therefore keen to encourage organisations to think about how a loan from the Growing Places Fund could help them to achieve their ambitions.” n

The Growing Places Fund The Growing Places Fund offers loan finance, with a minimum bid value of £100,000. It is targeted primarily at projects which can payback in less than three years, although longer payback periods may be considered. The LEP will consider a wide range of projects, including: • Facilitating drivers of growth e.g. through loans for SMEs to start up and grow • Construction of new office, training and general employment space • Access works to unlock commercial or mixed-used developments • Site servicing to support the creation of new employment space The official call for projects launches on 24th January 2014, with a deadline for expression of interest applications by 7th March 2014.

CONNECTED MAGAZINE |

Future Business Centre the new home for social and environmental businesses in Cambridge NOW OPEN g ’s

on Kin

H Road edges

The Future Business Centre Cambridge is an exciting new community offering workspace for start-ups and growing businesses which want to make a difference to society. This modern Centre offers hotdesking space, offices and worshops plus meeting rooms and a conference room available to hire.

• A different kind of incubation hub • Specialist business advice • Flexible and affordable workspace • Cambridge Cleantech on site to assist start-ups • The place to grow ideas and make a difference – locally and worldwide

From all of the team who help produce each month!

IN T E R EST E D IN? ANT B EC O M IN G A T E N

rms allows you to Easy-in, easy-out te a thout committing to try out your idea wi g tin or pp su s we’ll be lengthy contract plu y. wa e th of you every step

cambridgeshirechamber.co.uk methodcreative.co.uk

Find out more at futurebusinesscentre.co.uk T 0845 456 2432 E hello@futurebusinesscentre.co.uk @ftrbusiness

futurebusiness.co.uk

CONNECTED JANUARY 2014 | 31

| CHAMBER CHARITY OF THE YEAR

The Chairman’s Challenge Richard Astle, Chairman of Shine is embarking on a year of challenges to mark his 10th anniversary as Chair of this Peterborough based charity.

Richard is hoping to raise £25,000 to fund a new Health and Well-being Centre for people with spina bifida and hydrocephalus.

Richard, who is the Managing Director of Athene Communications, has set himself these challenges: three 10km runs, five half marathons and a trek across the Sahara Desert!

This is a huge undertaking and Richard would appreciate your support through sponsorship, or maybe you could challenge yourself to run or trek with him?

If you would like more information about The Chairman’s Challenge, please contact Clara Gill on E: clara.gill@shinecharity.org.uk or T: 01733 421307

chairmanschallenge.co.uk Registered charity no. 249338

Chairman's Trek.indd 1

32 | CONNECTED JANUARY 2014

02/12/2013 16:18

THE

M I N I CHALL ENGE

A bit of frivolity at this time of year proved a great way of promoting engagement with the MINI brand. We’ve been very impressed by the flexibility of all the businesses involved!

THE build up to Christmas saw businesses across Cambridge getting up close and personal with their colleagues as part of an engagement campaign run by Elms MINI Cambridge and Method.

Over a dozen organisations including Bidwells, Cambridge United Football Club and Bradshaws took part in the challenge to fit as many people into a gift wrapped spacious MINI Paceman as possible, with the lucky winners receiving a luxury Hotel Chocolat hamper to share and a special VIP prize from BMW UK. The competition, which was documented with photos and videos on Method’s Facebook page, provided plenty of camaraderie and laughter over the festive period. It also showcased the mini paceman as being spacious enough to be used as a fleet vehicle. n Take a look at all the photos: methodcreative

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| SPECIAL REPORT

Ce

Chamber Milestone

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s r ea 10 y

After 10 years at the helm of our thriving membership organisation, we wanted to highlight some of the Chambers’ key developments under John Bridge’s leadership. Here are just a few of the key achievements from each year he has spent with us so far as Chief Executive…

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One of John’s earliest successes was the introduction of four local Chambers serving Cambridge, Ely, Huntingdonshire and Peterborough, providing members with a forum to raise and debate local issues and provide feedback to local decision-makers. A fifth Chamber representing businesses in Fenland was launched a year later, and all are still active today.

2004

Keen to use our public profile to highlight the achievements and challenges faced by the charity sector, John introduced a ‘Chamber Charity of the Year’ in 2005. Papworth Trust were first to take the spotlight and to this day proceeds from many of our biggest events continue to be donated to our chosen charity. 2005 also saw the launch of electronic export documentation and we now process over 7,000 online documents for our customers every year.

2005

The successful Huntingdonshire Business Fair was launched in association with the FSB back in 2006. Today we collaborate with a number of different organisations to organise business exhibitions in Cambridge, Peterborough, Huntingdonshire, Ely and Newmarket, providing promotional opportunities for hundreds of companies all across the county every year.

2006

The Ultimate Business Network became the Chamber strapline in 2007, highlighting our growth and continued recognition as one of the region’s biggest and most influential business membership organisations.

2007

We’re constantly evolving our member benefits package to ensure that companies gain maximum benefit from joining our network. In 2008 we expanded the package to include free legal expenses insurance for every Chamber member, saving companies

2008

John Bridge OBE

34 | CONNECTED JANUARY 2014

SPECIAL REPORT |

Business Focus 2006

money and providing added value with every membership package.

John was also appointed Chairman of Opportunity Peterborough in 2008, the economic development company for the city.

A special presentation lunch recognised long-standing members who had supported and contributed to the ongoing success of the Chamber. Over 60 companies had been members for 25 years or more and were invited to attend.

2009

Our Investors in People assessment saw us meet 100 per cent of the evidence requirements, highlighting our commitment to creating an environment in which our team can develop new skills and thrive within their role.

2010

With new functionalities for members including an online booking system, a new website launched in 2011 now provides members with a much more efficient service. Four key members of staff also celebrated 10 years at the Chamber. John was named by the Cambridge News as one of the top 25 most influential people in the Cambridge business community in a list that was reflective of Cambridge’s diverse economy.

2011

We re-launched our popular monthly members’ magazine, now known as ‘Connected’ and still packed with member news and topical updates. The refreshed publication was a hit with readers, winning Cambridge Building Society’s Gold Award for High Frequency Magazine in June 2013.

2012

An exceptional year for international trade services as more companies explored opportunities to do business overseas. We processed over 1,000 documents each month for 11 consecutive months, a new record, and the value of the export documents we processed in the three months to September 2013 were up an incredible 38.35 per cent compared to the same period the previous year. International Trade was identified as an area of growth for the Chamber as soon as John became Chief Executive in 2004, and over the last 10 years income has increased by 142 per cent compared to 2003/04. 2013 also saw us re-brand to share a common identity with other accredited Chambers across the UK.

2013

The Chamber Team at the Summer Ball in 2009

John’s outlook “Over the last 10 years I have been fortunate to attend over 3000 events and meet some of our region’s most successful and innovative businesspeople. From those who have built highly successful, global corporations to those who are at the start of their journey, it has been inspirational.

“The success of the Chamber has been down to the development of a team of key people who, through their hard work, dedication and creativity, are committed to doing all they can to facilitate the growth and success of member companies. It has been an honour to build that team over the last 10 years and be a part of everything that they have worked so hard to achieve, and I can only look forward to continuing my journey with them for the future.”

Paul Hill, a qualified accountant, retired from the Chamber Board at the AGM in October 2013 after 24 years and was Chairman of the Audit Committee during John’s tenure.

“John joined the Chamber when it was at a low ebb and facing considerable financial challenges following the merger of the previously separate Peterborough and Cambridge Chambers.

The merger was necessary to provide a Chamber of sufficient size to meet exacting new operational standards set out by the British Chambers of Commerce and John quickly set to the task of bringing the new countywide Chamber up to scratch, achieving both financial sustainability and enhanced credibility in a very short period indeed.” n

CONNECTED JANUARY 2014 | 35

| NEW CHAMBER MEMBERS

NEW Members

A warm welcome to our new Chamber members

NEW MEMBERS

Type&Test Ltd

THIS MONTH

www.typeandtest.com

Avalon Property Solutions Cambmac Eng Ltd Cambridgeshire Cricket Ltd

Nowadays, learning to type properly is essential for boosting productivity and improving the quality of your business communications.

Type&Test provide leading-edge

interactive online touch-typing training for adults and children. They also offer, via BCS, the Chartered Institute for IT, the UK’s only accredited touch-typing qualification.

Citystay Codename Media Ltd Doing Words Haverhill Research Park MPB Structures Ltd Off The Wall – Imagery.com Ouse Creative Philips & Leigh Studio 24 Architects LLP The Leys School Travel Counsellors Type&Test Ltd UHY Hacker Young WALSH WITNEY WJM International (UK) Ltd

WALSH WITNEY www.walshwitney.co.uk WALSH WITNEY is leading the fight against business crime. Their private investigators can help you combat fraud, internal theft and insider trading.

They also offer an expert legal advice service designed to save you money by linking you directly with some of the best barristers in the country.

36 | CONNECTED JANUARY 2014

NEW CHAMBER MEMBERS |

Would you like to become a Chamber member?

Get in touch today and find out the many benefits. tel: 01223 237414 email: enquiries@cambscci.co.uk

The Leys Cambridge

Automated Systems Group Ltd

www.theleys.net

www.asl-group.co.uk

The Leys is one of England’s premier independent schools.

Established in 1875, the school offers a blend of traditional values and a forward-looking approach to education to prepare young people for the challenges and excitements which lie ahead at University and beyond.

Set on the edge of Cambridge, The Leys is a close-knit, friendly community in which pastoral care is seen as a top priority. The confidence which pupils gain from this encouraging family atmosphere enables them to fulfil their potential in work and play.

The range of creative, cultural and sporting opportunities is breathtaking.

Automated Systems Group Ltd was formed in 1991 and supplies and manages print, copy and scan solutions from world leading suppliers to enable its customers to deliver competitive advantage in their core business areas.

Its main offices and warehousing are located in Cambridge and it has sales offices in the midlands, London and Milton Keynes.

ASL services 5000 customers across the UK, many of whom use ASL’s Managed Print Service capability, where all copy and print devices are managed under one umbrella agreement.

Doing Words www.doingwords.co.uk Doing Words communications agency works with companies all over the world to make sure every word means business, helping you tell and sell, explain and persuade, stand up and sing out.

Doing Words was founded earlier this year by former BBC producer, Kaye Coleman-Rooney. Kaye’s worked internationally in Saudi Arabia, Sri Lanka and Thailand, and is now active on the Cambridge entrepreneurial start-up scene as a mentor with Accelerate Cambridge, part of the Judge Business School.

“Doing Words does three things. We write. We train. We plan.

We’re all about helping businesses develop the strong in-house communications skills and awareness they need to realise their full potential,” says Kaye. “My challenge to every organisation I work with is ‘Why whisper when you can sing?’”

Citystay Ltd www.citystayuk.com Citystay Ltd was founded by Neil and Angela Fernandez, Kevin Hill and Karen Goodsell in 2008 and now offers more than 53 apartments in central Cambridge for short stay accommodation, including corporate lets. Priding themselves on service, above and beyond expectation, Citystay ensure customers enjoy luxurious extras, including Egyptian cotton linen, welcome packs, WIFI, goose down pillows and a personal check in.

CONNECTED JANUARY 2014 | 37

| SPECIAL REPORT

Report from Ian MacKellar

Unitary Authorities Talk to most councillors and senior local government officers in Cambridgeshire about the suggested move to unitary authorities across the county and the words ‘turkeys’, ‘voting’ and ‘Christmas’ are closely juxtaposed.

Peterborough became a unitary when it seceded from Cambridgeshire 15 years ago, and since then there have been various calls to restructure the rest of the county on similar lines, though there is disagreement about whether there should be two authorities, based on Cambridge and Peterborough, or more.

It raised its head most recently when the Conservatives lost control of the county council last spring and was revived late last year by one of the victims of that cull, Nick Clarke, who was at the time Tory leader of the county council.

The argument is that a single tier authority would be more efficient than the county and five district councils, and would generate the savings to solve Cambridgeshire’s budget shortfall.

38 | CONNECTED JANUARY 2014

Huntingdonshire, which had been a county council in its own right before the 1972 Local Government Act, has often expressed a longing to take back control of local roads, education and social services from Cambridgeshire County Council.

Would a single tier authority be more efficient?

But that is not a universal aspiration.

Nick Guyatt, a retired City figure who is now deputy leader of Huntingdonshire District Council and a former county councillor, thinks the whole idea is ‘barmy’. He wants to see HDC set aside cash to pump-prime muchneeded house-building in the district – “I don’t want to see our revenue swallowed up in adult and child social care”.

But district council chiefs see merit in investing in unitaries as a way of saving cash over the longer term.

One Cambridgeshire-based CEO believes a population of 600,000-800,000 to be optimum for a unitary. Growing Cambridgeshire’s 620,000 would fit perfectly with that.

Former South Cambs Chief Executive Greg Harlock is a big fan. He says the coalescence of his former authority with Cambridge city, which it surrounds, should be a no-brainer – “but the party balance would change”.

So here’s a New Year challenge for Local Government Secretary Eric Pickles – find an up-to-date way of financing and delivering local services. The current arrangements were formulated in the first days of the 1970 Heath Government, when we still used £sd, heaters in cars were an optional extra, the golf-ball typewriter was at the cuttingedge of technology, and we still hadn’t joined Europe.

Why not give the job to Sir Brian Briscoe and Professor Tony Travers, who did such a splendid analysis of Cambridgeshire’s Transport Innovation Fund bid four years ago? n

SECTOR FOCUS |

Sector Focus

Updates from Chambers Sector Groups

For any feedback, general information regarding the Sector Groups, or to contribute, please get in touch with Helen Bosett. tel: 01223 209815 email: h.bosett@cambscci.co.uk

Learning & Skills

Grow Your Business Through People Over 50 businesses were represented at the recent Grow Your Business Through People event held in Cambridge.

Interactive and informative, the workshop encouraged business representatives to discuss what they need to enable business growth, any challenges they will face and the skills needed to achieve their growth.

Organised by the Chambers’ Learning and Skills Sector, Grahame Nix OBE, Chief Executive of the LEP, gave a key note speech and we also heard some fantastic case studies from three Chamber members who are up-skilling and developing their staff through apprenticeships or a Foundation Degree.

Further details of the case studies are within the Policy update on page 28. n Thanks to the sponsors for their support:

Delegates at the recent event held in Cambridge

ICT

Cloud and VoIP The UK is predicted three months of extreme weather, including the dreaded snow. Kids will rejoice, businesses will cringe. With each snow day estimated to cost the UK economy £500 million the impact on your business and the UK economy as a whole cannot be ignored.

Cloud services could be the answer and it’s not too late to start looking. Move your IT to the Cloud to give your business the flexibility it needs to cope with the disruption bad weather can bring, with remote/home working easily achievable.

Don’t want to wait in the office *just* in case the phone rings over Christmas?

A hosted Voice-over-IP (VoIP) telephone system will give your phones as much freedom as Cloud offers your IT; plug your VoIP phone into any Internet connection (or just divert it to your mobile) and be contactable on your office number from anywhere!

For a friendly chat about what’s available to you, give the guys at Quest a call on 0845 521 6000, or send an email to info@questcloud.co.uk. n

CLOUD SERVICES

CONNECTED JANUARY 2014 | 39

| SECTOR FOCUS BUSINESS WOMEN

Meet Rachel Hatt This month we hear from Rachel Hatt, Marketing Manager, Waterland Associates If you would like to feature here contact Helen Bosett, Sector Co-ordinator, h.bosett@cambscci.co.uk

Q A

What do you do in business?

I am Marketing Manager for Waterland Associates Architects, responsible for the visibility of the business, which includes creating and managing our customer database, being present at exhibitions, managing our printed marketing materials and updating as well as improving our website and online visibility. I support David Smith, our Principal Architect, in his personal marketing of the practice.

Q A

What are your top three tips for running or working in a business?

1. I f you’re juggling family and work, find an employer that understands the demands of parenthood, allows

fl exible working hours and/or working from home where necessary – invaluable!

2. I gnore unconstructive comments – don’t make someone else’s problem your problem. Consider and act promptly on constructive criticism.

3. L ooking at my long term goals and prioritising my list of tasks at least once a week helps me feel I’m on top of things.

Q A Q

What do you do to unwind?

Regular meditation helps me to step out of the day to day and stay calm.

What is your favourite book and why?

New Sector Chair Due to her enthusiasm and pro-active approach to the Sector Sara Collins, Senior Solicitor at Buckles LLP, has been appointed as Chair of the Business Women’s Sector.

Speaking of her appointment Sara said: “I am delighted to have been appointed Chair of the Business Women’s Sector in this our 10th Anniversary year! It has been an exciting year with the Sector trialling some new approaches for our members.

The uptake has been very encouraging and the feedback extremely positive. We have a really dynamic committee dedicated to being innovative and progressive. I am extremely enthusiastic about the year ahead and looking forward to being part of this team who are committed to helping business women maximise their business and career potential.

“Part of our new offerings for women members is our fresh eyes sessions. These are aimed at small and medium sized

40 | CONNECTED JANUARY 2014

businesses who would benefit from being able to talk through issues, propose new strategies, research on new products or taking a look at old products in a new way (to name but a few of the areas that have been covered in these sessions) but are limited in who to discuss these things with.

Well our fresh eyes sessions give you that forum. In small groups you will be able to use the knowledge and creativity of those in your group to gain valuable, generous and inspiring feedback. These are informal, fun and engaging sessions that are supportive and none threatening with lunch thrown in! New connections are made in these ways and supportive mentoring for each other engendered. Come along and take a look at matters with the fresh eyes of other successful business women you will be invigorated by the experience.” n Sara Collins

Rachel Hatt

A

‘Three in a Bed’ by Deborah Jackson, it was pivotal in my life as a parent and a person.

Q A

What value do you get from being a Chamber member?

I have attended two really informative workshops and the business exhibitions across the region which have been a great forum for meeting local business people and showcasing Waterland Associates. n

SECTOR FOCUS |

Fresh Eyes Approach The Business Brainstorming lunch stimulated some useful and thought provoking discussions when held recently at the Peterborough Greyhound Stadium.

Ladies came armed with business ideas and issues to seek the advice or feedback from others at their table.

Andrea Layton from Ness M Care was totally new in her managerial role and found it a useful forum to talk to other managers and also used the time to seek feedback of their marketing leaflet.

Michelle Rowell from Abtec Industries was able to glean some ideas from others on how to make their business more present in the social media world.

Feedback from all present was that it was a very useful forum and look forward to more of these fresh eyes sessions in 2014. n

Women in Management Due to the success of the Women in Management training workshops held earlier this year, we are delighted to announce that the series is being repeated in Cambridge.

These workshops are informative, interactive and fun!

The workshops are designed to run as a series or can be attended in isolation.

Topics and dates: What is stopping you as a leader being more effective?

Thursday 30 January People management and how to use it more effectively Thursday 27 February Conflict management, how do deal with it or manage conflict Thursday 27 March

Delegates at the recent brainstorming event in Peterborough

Further details of session one can be found on the Chamber website. n

COMMUNICATIONS

Is email marketing or text messaging more effective?

This is a question that is increasingly being asked and according to data collected by TextMarketing, only 12 per cent of emails sent for marketing purposes are now opened, whereas around 98 per cent of text messages (SMS) are opened.

And surprisingly, despite its popularity, 84 per cent of news feed items on Facebook are currently ignored. So while text messages appear intrusive, recipients regard text messages as ‘worth a look’, but be mindful that as click-through rates are low, the content i.e. your offer must be obvious with a prominent and easy to use call to action.

Emails still have a place in the communication mix, particularly with existing clients with whom there is an existing

relationship, but to improve open rates, adopt these simple rules below: 1. Make sure message title is intriguing or benefit led 2. Don’t spam your customers. Only send timely and relevant emails 3. Make sure emails are mobile-friendly by limiting length of copy, stripping out excess functionality, removing stylised fonts and ensuring quick downloads.

If you would like further advice about how to improve response rates to your email marketing please contact the Olsen Partnership 0333 101 0075 or email: info@olsenpartnership.com n Is text messaging the way forward?

CONNECTED JANUARY 2014 | 41

| CONNECTED MAGAZINE

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www.cambridgeshirechamber.co.uk

Want to know more about the £2.8 million funding available?

Find out about the capital and revenue funding for small businesses with the

LOW CARBON KEEP PROGRAMME

What is the Low Carbon KEEP programme?

This European and UK Government funded scheme is designed to enable small to medium size businesses to work in partnership with UK universities and colleges.

What can it do for my company?

This programme offers both capital and revenue funding towards the eligible costs of collaborative projects between universities and companies.

How does it work?

The company and university recruit an experienced graduate to work full-time at the company on a specific project with agreed timescales. The graduate is supported by a specialist academic from the university who dedicates at least half a day a week.

What could a typical project look like?

A Low Carbon KEEP project could address resource efficiency within a business, development of new products or services, innovation... the scope is huge!

What is the Low Carbon KEEP Innovation Voucher?

A The Low Carbon KEEP Innovation Voucher scheme allows SMEs to purchase standalone academic expertise from the region’s Universities to support innovation and business improvement. The Innovation Vouchers cover 40% of the costs of purchasing specialist support for a value from £1,000 up to £5,000, which will provide up to 12 days of bespoke assistance.

www.anglia.ac.uk/lowcarbon

lowcarbon@anglia.ac.uk carole.randall@anglia.ac.uk Tel. 0845 196 4310/5818 @LowCarbonKEEP

BMW i

The Ultimate Driving Machine

BE THE FIRST. BECOME ELECTRIC.

Some people follow. Others like to lead. If that’s you, you might be interested in the electric BMW i3, seamlessly designed to combine the benefits of an electric car with ultimate driving pleasure. Your Local Business Development Manager will be able to discuss the advantages of introducing electric vehicles into your fleet, along with the benefits of BMW i.

Be one of the first to test drive* the new BMW i3 when it launches in November. To keep up to date on the latest news and developments, please contact Elms Corporate on 0845 129 50 20.

0845 129 50 20

Elms Corporate

Sheepfold Lane, Cambourne Cambridge CB23 6EF 0845 129 50 20 www.elmscorporate.co.uk

Official fuel economy figures for the BMW i3: mpg N/A, CO2 emissions 0 g/km, power output (electric motor) 125/170 KW/hp, total average energy consumption per 62 miles/100 km (NEDC test cycle) 12.9, customer orientated range 80–100 miles, total range (NEDC test cycle) 118 miles. Official fuel economy figures for the BMW i3 with Range Extender: mpg 470.8, CO2 emissions 13 g/km, power output (electric motor) 125/170 KW/hp, total average energy consumption per 62 miles/100 km (NEDC test cycle) 11.5, customer orientated range 150–186 miles, total range (NEDC test cycle) 211 miles. Data subject to confirmation. *Test drive subject to applicant status and availability.