CXO Outlook – Magazine – November 2023 – Most Inspiring Business Women 2023

GLOBAL EDITION

NOVEMBER 2023

INSIGHTS. IDEAS. INSPIRATIONS

Audrey Bevan,

Founder & Managing Director, Accent HR

Baha Meier-Arian,

Gilson Manuel,

Business and Personality Coach

Dr. Matthias Meier,

Executive Vice President,

CEO, Strokes Exhibits LLC

Founder, Impulse Health Management

Monica Painter, DolJenn Consulting

VICTORIA PELLETIER

FOUNDER, UNSTOPPABLE YOU & BOARD DIRECTOR, OLIVE GROUP LTD

LEADING EFFORTS TOWARDS MAKING THE WORLD A BETTER PLACE TO LIVE & WORK

CXO OUTLOOK November 2023

1

2

CXO OUTLOOK November 2023

3

CXO OUTLOOK November 2023

November 2023

Vol - 4

Issue - 14

Managing Editor Sarath Shyam Creative Consultants Charlie Jameson Louis Bernard

Branding & Marketing Partnerships Jennifer Anderson Anna Elza Monica Davis Stephen Donnell Jessica Edword Susan Miller

Consultant Editors Dr. John Andrews Naomi Wilson Emma James Stanly Lui Andrew Scott Steve Hope Sabrina Samson Keith Alexander Editorial Enquiry admin@cxooutlook.com

Partnerships Enquiry admin@cxooutlook.com

4 For Free Subscription

International Representation Americas 16192 Coastal Highway, Lewes, DE 19958, USA

Europe 27, Old Gloucester Street,London, WC1N 3AX, UK

Middle East & Africa P.O. Box 48299, Dubai Silicon Oasis, Dubai, UAE

Asia-Pacific Ramanashree Arcade, 18 MG Road, Bangalore, India

CXO Outlook is a digital magazine published by Connecta Innovation Private Limited. All rights reserved. The opinions expressed in the content and pictures provided are those of the authors. They do not purport to reflect the opinions or views of the Connecta Innovation Private Limited or any of its members and we do not assume any responsibility. The publisher does not assume any responsibility for the advertisements, its content, pictures, and all representation of warranties made in such advertisements are those of the advertisers and not of the publisher. CXO Outlook is a Free Subscription digital magazine strictly not for sale and has to be strictly for internal private use only. Publisher does not assume any responsibility arising out of anyone printing copy of this digital magazine in any format and in any country and all matters related to that.

CXO OUTLOOK November 2023

LETTER FROM THE EDITOR

Navigating the Leadership Frontier: Embracing Challenges, Inspiring Change

A

s the business world continues to evolve, leaders and founders are facing an increasingly complex set of challenges and opportunities.

In 2024, the role of leaders has expanded beyond traditional boundaries. It's now more than just managing teams and achieving financial growth. Leaders must also prioritize adaptability, resilience, and empathetic connections within their teams while focusing on mental and emotional well-being.

The latest issue of CXO Outlook explores the transformed world that leaders face today.

From global uncertainties to technological advancements, changing business models, and a heightened focus on sustainability and corporate social responsibility, leaders encounter numerous challenges.

However, these challenges are not just obstacles, but opportunities for personal growth,

leadership development, and increased resilience.

Leaders are responsible for the mission, vision, and well-being of their teams, all while managing financial responsibilities and the need for adaptability. The pressure to maintain an image of strength and competence can sometimes prevent leaders from acknowledging the support they need. In this issue, we delve into how executives navigate these

complexities, highlighting stories that inspire and empower.

Our cover story features Victoria Pelletier, a Corporate Executive, Board Director, #1 bestselling author, and Professional Public Speaker.

Known as the "Turn Around Queen" and the "CEO Whisperer," Victoria's journey5 is a testament to leadership that goes beyond the conventional. Her insights, experiences, and ability to drive growth in business, leadership, and culture make her a true inspiration.

Within these pages, you'll find narratives of resilience, determination, and innovation.

As we celebrate the Most Inspiring Business Leaders and the Most Inspiring Business Women, we invite you to explore the stories that define leadership in this era of unprecedented change.

Enjoy reading!

Sarath Shyam CXO OUTLOOK November 2023

CONTENTS 6

12

COVER STORY

VICTORIA PELLETIER

FOUNDER, UNSTOPPABLE YOU & BOARD DIRECTOR, OLIVE GROUP LTD

LEADING EFFORTS TOWARDS MAKING THE WORLD A BETTER PLACE TO LIVE & WORK CXO OUTLOOK November 2023

30

Audrey Bevan

Founder and Managing Director, Accent HR

Pioneering Cultural Intelligence and Navigating AI's Promise

56

Gilson Manuel

MOST INSPIRING

BUSINESS LEADERS 7 2023

CEO, Strokes Exhibits LLC

Crafting the Future of Creativity, Sustainability, and Innovation in the World of Exhibitions

72 Dr. Matthias Meier

Founder, Impulse Health Management

Unlocking the Healing Potential with Holistic Medicine and Musculoskeletal Wellness

CXO OUTLOOK November 2023

40

CONTENTS

Baha Meier-Arian Business and Personality Coach

Transforming Lives with Empathy, Healing, and Resilience

MOST INSPIRING

BUSINESS WOMEN 2023

8

90 Monica Painter

Executive Vice President, DolJenn Consulting

Driving Sustainable Change

CXO OUTLOOK November 2023

LEADER'S INSIGHTS

Guiding Female & UnderRepresented Entrepreneurs of Every Gender to Fight for Fairer Funding in Investment

84

David B Horne, Founder, Add Then Multiply & Funding Focus, Award-winning Author & TEDx Speaker

9

Enabling Customers & Employees to Tap into their Fullest Potential

24

Wendy Muirhead, Managing Director and Regional Leader for EMEA, Ceridian

CXO OUTLOOK November 2023

CONTENTS

EXPERT OPINION

Unlocking the Power of Generative AI: How CMOs and CEOs Can Leverage AI to Enhance Marketing Material and Streamline Processes

96

Yakup Özkardes-Cheun, Founder & CEO, Content AI tools

10

Fostering Mental Resilience: Navigating Challenges for Success

50

CXO OUTLOOK November 2023

Xi Ren Yang, Founder, Xel Consulting, Speaker, & Facilitator

Want to Sell or find Investor for your Business?

11

DigitalCXO FirstOUTLOOK Magazine August 2023 2021 November

COVER STORY

VICTORIA PELLETIER

FOUNDER, UNSTOPPABLE YOU & BOARD DIRECTOR, OLIVE GROUP LTD

LEADING EFFORTS TOWARDS MAKING THE WORLD A BETTER PLACE TO LIVE & WORK 12 Victoria Pelletier is a 20+ year Corporate Executive, Board Director, #1 selling author and Professional Public Speaker. Nicknamed the “Turn Around Queen” and the “CEO Whisperer” by former colleagues and employers, Victoria inspires and empowers her team and clients to change mindsets and drive growth in business, leadership and culture. As someone who does not subscribe to the status quo, she is always ready for new challenges becoming one of the youngest Chief Operating Officers at the age of 24, president by 35 and a CEO at age 41.

Throughout her career, Victoria has received many awards for her work in leadership, cuture and Diversity, Equity and Inclusion including: 2023 Women of Influence by South Florida Business Journal, a semi-finalist in the 2023 50/50 Women on Boards Women to Watch, Mentor of the Year by Women in Communications & Technology in 2020. HSBC bank awarded her the Diversity & Inclusion in Innovation award in 2019 As a prolific motivational and inspirational speaker, Victoria has delivered keynotes discussing the significance of Whole Human Leadership - being an empathetic and authentic leader, as well as the importance of personal branding and its impact on professional growth; the power of DEI on corporate cultures and building a life of resilience.

Recently, in an exclusive interview with CXO Outlook Magazine, Victoria shared her insights on how diversity & inclusion have evolved in the corporate environment, her career trajectory, challenges faced by her while working in the tech industry, secret mantra behind her success, pearls of wisdom, and much more. The following excerpts are taken from the interview.

CXO OUTLOOK November 2023

COVER STORY 13

CXO OUTLOOK November 2023

According to you, how has diversity & inclusion evolved in the corporate environment? And what are the negative effects a lack of diversity can have on a corporate team?

Diversity and inclusion have undergone significant evolution in the corporate world over the years.

14

CXO OUTLOOK November 2023

In the past, diversity efforts primarily focused on compliance with regulations and were often seen as a legal obligation. However, today, diversity and inclusion have evolved into a critical business imperative and a source of competitive advantage for organizations. Here are some key ways in which this evolution has taken place:

Many companies now use data and analytics to track their diversity and inclusion efforts. This allows them to identify gaps, set goals, and measure progress more effectively 15

Shift from Compliance to Strategy: Initially, diversity initiatives were driven by legal requirements and the need to avoid discrimination lawsuits. Now, they are recognized as strategic initiatives that can drive innovation, improve employee engagement, and enhance a company’s reputation.

Broader Definition of Diversity: The concept of diversity has expanded beyond just race and gender to include dimensions like age, sexual orientation, disability, and more. This broader definition acknowledges

the uniqueness of each individual and their potential contributions.

Inclusion Matters: Inclusion has gained prominence alongside diversity. It’s not enough to have a diverse workforce; organizations now strive to create inclusive cultures where every employee feels valued, respected, and empowered to contribute their best.

Data-Driven Approaches: Many companies now use data and analytics to track their diversity and inclusion efforts. This allows them

CXO OUTLOOK November 2023

to identify gaps, set goals, and measure progress more effectively.

Leadership Commitment: Corporate leaders are increasingly recognizing the importance of setting the tone from the top. They are championing diversity and inclusion efforts and holding themselves accountable for progress.

Employee Resource Groups (ERGs): ERGs have become common in many organizations, providing employees with a platform to connect, share experiences, and drive change within the company.

16

What are the negative effects a lack of diversity can have on a corporate team?

A lack of diversity in a corporate team can have several detrimental effects, both on the team itself and the organization as a whole: Limited Creativity and Innovation: Homogeneous teams often struggle to generate creative ideas and innovative solutions. Diversity of thought, stemming from different backgrounds and perspectives, is a catalyst for innovation.

Reduced Problem-Solving Capability: Diverse teams tend to be more effective at problem-solving because they bring a wider range of viewpoints to the table. A lack of diversity can lead to groupthink and suboptimal decisions.

Decreased Employee Engagement: Employees from underrepresented groups may feel excluded or undervalued in a non-diverse environment, leading to lower engagement, job satisfaction, and retention rates.

CXO OUTLOOK November 2023

Negative Impact on Reputation: In today’s socially conscious world, a lack of diversity can harm a company’s reputation. It may be viewed as a sign of outdated values and insensitivity to societal concerns.

Failure to promote diversity and inclusion can expose a company to legal and regulatory risks, including discrimination lawsuits and damage to brand reputation

Legal and Regulatory Risks: Failure to promote diversity and inclusion can expose a company to legal and regulatory risks, including discrimination lawsuits and damage to brand reputation.

Missed Market Opportunities: Lack of diversity can result in a limited understanding of diverse customer segments, causing companies to miss out on market opportunities and consumer insights.

In conclusion, the evolution of diversity and inclusion in the corporate environment has shifted from compliance-driven initiatives to strategic imperatives. A lack of diversity can lead to a range of negative effects, from reduced innovation and employee engagement to legal risks and damage to reputation. Embracing diversity and fostering inclusion is not only the right thing to do but also a key driver of business success in today’s globalized and diverse marketplace.

Victoria, please brief us about your professional background and areas of interest.

I am a 20+ year C-suite executive, almost all of which have been in B2B Professional Services organizations; consulting, technology and outsourced services to Fortune 500 clients. Additionally, I have served on the Board for many organizations, including not-for-profit orgnizations that align closely with my personal passion and values, including supporting new immigrants to the country, children in need, diversity-focused organizations and more. I am also a #1 selling published author and a professional public speaker. I have been very focused on DEI for many years and also around Whole Human Leadership and strong organizational culture.

You are a Board of Director at Olive Group Ltd. Can you tell us about this platform and its mission?

Olive is an open banking, payments-driven technology for businesses wanting to help customers

CXO OUTLOOK November 2023

17

18

Developing a well-rounded skill set and continuously learning and improving are key to thriving in the entrepreneurial world CXO OUTLOOK November 2023

reach financial goals by generating new deposits and donations inside of yourexisting customer experiences.

What are some of the challenges you’ve encountered while working in the tech industry, and how have you overcome them?

Because I didn’t study the field of technology and come with a business background of commercial and operational experience, I have been very focused on identifying client and business challenges and many of my more technical colleagues have focused on “tech for tech” vs problem solving for the clients we’re serving, so I’m often the one challenging the development and the way in which we go to market. It is often received with pushback by the organizations, but with a focus on data and strong performance and client feedback, my strategy and approach is often adopted.

Additionally, there still exists significant disparity in technology when it comes to diversity, specifically women in tech. I am very used to being the only, or one of very few, women in the room. Therefore, I have become a very vocal advocate and transformational leader with a heavy focus on creating greater diverse, equitable and inclusive workplaces and communities for those interested in the field of technology and I have been fortunate to be recognized for this work with multiple awards and recognition.

What are the top 3 must-have skills required to be a successful entrepreneur?

Being a successful entrepreneur requires a combination of skills, traits, and qualities. While

there are many important skills, here are the top three must-have skills for an entrepreneur: Adaptability and Resilience: Entrepreneurship is filled with uncertainty and challenges. The ability to adapt to changing circumstances and bounce back from failures or setbacks is crucial. Entrepreneurs often face unexpected obstacles, market shifts, and economic fluctuations. Being adaptable and resilient allows you to stay focused on your goals, learn from failures, and pivot when necessary.

Problem-Solving and Critical Thinking: Entrepreneurs are constantly presented with problems that require innovative solutions.

Critical thinking skills enable you to analyze situations, identify opportunities, and make informed decisions. Problem-solving skills are essential for addressing everything from product development issues to market strategy challenges.

Entrepreneurs need to think creatively and find practical solutions to complex problems.

Effective Communication and Networking: Building and maintaining relationships is fundamental in entrepreneurship. Effective communication skills, both verbal and written, are essential for pitching ideas, negotiating deals, and conveying your vision to others. Networking skills help you connect with potential partners, investors, customers, and mentors. A strong network can provide valuable insights, support, and opportunities for growth.

While these are the top three must-have skills for entrepreneurs, it’s important to note that entrepreneurship also requires a wide range of other skills, such as financial literacy, leadership, time management, and the ability to take calculated

CXO OUTLOOK November 2023

19

risks. Additionally, qualities like passion, perseverance, and a strong work ethic play a significant role in an entrepreneur’s success.

Developing a well-rounded skill set and continuously learning and improving are key to thriving in the entrepreneurial world.

How do you unplug and step away from work?

I have many interests the fuel my energy and allow me to thrive. These include time with my family and friends and my new fur-baby, our puppy Ashton. I am also very focused on health and wellness and fitness is a big part of my life and routine – I work out six days a week and enjoy music and podcasts while I work out. I love to have great experiences from new restaurants and art and music events and enjoy travelling.

20

What is the one lesson learnt that’s unique to being a woman leader?

Embracing Authenticity: I’ve discovered that authenticity is a powerful asset as a woman leader. In a world that sometimes expects women to conform to traditional leadership styles, embracing my authentic self and leadership style has been a unique lesson. I’ve found that being true to myself not only enhances my effectiveness as a leader but also sets a positive example for others.

You have been a recipient of prestigious awards and accolades over the years. What is the secret sauce behind your success?

There are many things that I would attribute my success to:

CXO OUTLOOK November 2023

Passion and Perseverance: The key to my success has undoubtedly been a combination of passion and perseverance. I believe that when you are genuinely passionate about what you do, it fuels your determination to overcome obstacles and continue working toward your goals, even when faced with adversity.

Passion keeps you motivated and focused, and perseverance helps you push through challenges and setbacks.

Failure, rather than being a setback, has been a stepping stone to my success. I view failures as opportunities to learn, grow, and refine my approach

Continuous Learning and Adaptation: One of the key ingredients in my success recipe has been a commitment to continuous learning and adaptation. In today’s rapidly changing world, staying up-to-date with industry trends, technology, and best practices is essential. I’ve always sought opportunities to expand my knowledge and skill set, and I’ve been willing to adapt my strategies and approaches when needed.

This flexibility has allowed me to thrive in dynamic environments.

Effective Networking and Relationship Building: Building and nurturing meaningful relationships with colleagues, mentors, and industry peers has played a significant role in my success. Networking isn’t just about connecting with others; it’s about creating a supportive community of individuals who can offer guidance, share insights, and collaborate on opportunities. The secret includes leveraging these relationships for mutual growth and advancement, and from a place of generosity versus greed in how I look at networking and relationships.

CXO OUTLOOK November 2023

21

My vision for the next five years is to integrate my experience, skills, and values to lead effectively at the executive level, serve on boards, and continue advocating for causes I am passionate about

22

A Strong Work Ethic and Discipline: A strong work ethic and discipline are essential ingredients in my success. Consistency and a commitment to putting in the necessary effort, day in and day out, have been pivotal.

Success rarely happens overnight, and I’ve learned that consistent, focused work is the foundation upon which achievements are built.

Embracing Failure as a Stepping Stone: Failure, rather than being a setback, has been a stepping stone to my success. I view failures as opportunities to learn, grow, and refine my

CXO OUTLOOK November 2023

approach. The willingness to take risks and learn from both successes and failures has been a crucial part of my journey.

Surrounding Myself with a Talented Team: One of the key secrets to my success is recognizing the importance of surrounding myself with a talented and dedicated team. No one achieves success in isolation, and a highperforming team can amplify your efforts and bring diverse skills and perspectives to the table.

Each of these ingredients has played a role in shaping my path to success. It’s important

to note that the “secret sauce” can vary from person to person, but these principles have consistently contributed to my achievements and may offer valuable insights to others on their own journeys to success.

Where do you see yourself in the next 5 years?

In five years, I see myself continuing to evolve as a dynamic leader and influencer in both the corporate and social impact spheres. My primary career goal is to secure a CEO-level role where I can leverage my expertise in leadership, culture, and diversity, equity, and inclusion (DEI) to drive meaningful change within an organization. I am committed to applying the insights and experiences I’ve gained over the years to lead and inspire teams toward greater success.

Additionally, I aspire to expand my impact beyond a single organization by joining other boards of for-profit companies. These board roles will allow me to contribute strategic guidance and governance while broadening my network and knowledge in different industries.

Simultaneously, I plan to continue my work as a speaker and advocate for leadership, culture, DEI, and social responsibility. My passion for making the world a better place to live and work remains a driving force in my life. I intend to use my platform to raise awareness, share best practices, and inspire positive change within organizations and communities.

Overall, my vision for the next five years is to integrate my experience, skills, and values to lead effectively at the executive level, serve on boards, and continue advocating for causes

I am passionate about. I am excited about the journey ahead and the opportunities to make a lasting impact in both the corporate and societal realms.

What advice do you have for professionals who are just starting out?

As someone who has navigated various stages of their career, my advice for those at the beginning is to focus on building a strong foundation while remaining open to opportunities and personal growth. First and foremost, invest in building a solid skill set and a reputation for reliability and diligence.

Excellence in your work, regardless of its scope, is a stepping stone to greater responsibilities and opportunities.

At the same time, keep an open mind. Early in your career, you might not have a clear path or know exactly where you want to end up, and that’s perfectly fine. Be open to different experiences and roles, as they can help you discover your true passion and strengths.

Networking is another critical aspect.

Cultivate relationships with mentors, peers, and industry professionals. Networking can provide valuable guidance, insights, and opportunities throughout your career.

Lastly, never stop setting goals and challenging yourself. Continuously strive for personal and professional growth and be curious.

It’s okay to have ambitious aspirations; they can be a powerful motivator. In conclusion, build a strong foundation, stay open to opportunities, nurture your network, and never stop challenging yourself. Your career is a journey, and by embracing these principles, you’ll be better equipped to navigate it successfully.

CXO OUTLOOK November 2023

23

LEADER’S INSIGHTS

Guiding Female & UnderRepresented Entrepreneurs of Every Gender to Fight for Fairer Funding in Investment David B Horne, Founder, Add Then Multiply & Funding Focus, Award-winning Author & TEDx Speaker

24

David, can you please tell us about your background and areas of interest?

I trained as a Chartered Account with PWC, qualifying in Victoria, BC, Canada. I then transferred to PWC in Zurich, Switzerland, and after 2 years my largest client, NCR Switzerland, offered me a fantastic opportunity to join as their Financial Controller. They had over 2,000 employees and $300 million in revenue, so it was exciting, and I was just 27 years old. Four

years later I had the opportunity to move with NCR to the UK and have lived in London for the past 30 years. I left big corporates at the end of 1999 and over the next 10 years was CFO of three companies that were in different industries, and they were all active in raising capital and buying other companies. I quit my last CFO role in 2010 and have built my own boutique consulting practice which I have run since then. We work with companies that want

SMEs have many opportunities: they are fun to work in; there is (almost) no politics; they are nimble and can often outmanoeuvre bigger competitors to win new business

CXO OUTLOOK November 2023

David B Horne is Founder of Add Then Multiply, a consultancy working exclusively with business founders who want to grow fast. David is also Founder of Funding Focus, a social enterprise whose mission is to level the uneven playing field that female and underrepresented entrepreneurs of all genders face when raising capital. He is author of Amazon #1 bestselling Add Then Multiply – How small businesses can think like big businesses and achieve exponential growth.

David’s second book, Funded Female Founders was published in June 2022 and is also an Amazon #1 bestseller. His TEDx talk “The Fight for Fairer Funding” has over 3 million views.

Recently, in an exclusive interview with CXO Outlook Magazine, David shared his insights on the key challenges faced by SMEs today, his career trajectory, the inspiration behind establishing ‘Funding Focus’, personal productivity tip, future plans, pearls of wisdom, and much more. The following excerpts are taken from the interview.

25

CXO OUTLOOK November 2023

are fun to work in; there is (almost) no politics; they are nimble and can often outmanoeuvre bigger competitors to win new business.

26

When you raise Funds, you have the opportunity to Acquire a top-quality business which you can build upon, rather than buying a cheap company that needs a turnaround strategy

to grow by raising funding and acquiring other businesses. On the personal side, my interests are travel, music and wine.

What are the key challenges faced by small businesses right now?

Small businesses (“SMEs”) face many challenges. The biggest ones are: cash flow; finding, winning and keeping customers; and attracting and retaining talented people. At the same time, SMEs have many opportunities: they

CXO OUTLOOK November 2023

Can you tell us about your bestselling book, “Add Then Multiply – How small businesses can think like big businesses and achieve exponential growth” and your FACE methodology?

My first book, Add then Multiply, is based on everything I learned over the 10 year period when I was CFO of the three companies that raised capital and bought other companies.

Writing the book was a real game-changer.

It forced me to clearly articulate a strategy of exactly what it is that I do. And perhaps more importantly, what I don’t do. It helped me focus my business (also called Add then Multiply) on the right kind of clients, which included dropping a few clients that no longer fit what we were doing. That freed up time to find clients that were a better fit, and the business has grown from five years ago when it me and a part-time virtual assistant, to a team of 5.

The FACE methodology stands for Fund, Acquire, Consolidate, Exit. It is an advanced strategy for achieving accelerated growth, and it is something that many small business owners don’t think applies to them. That couldn’t be farther from the truth. When you raise Funds, you have the opportunity to Acquire a topquality business which you can build upon, rather than buying a cheap company that needs a turnaround strategy. The Consolidate phase is the hardest, because it’s all about putting companies together to maximise the opportunities that each brings to the table. Finally, when you decide it’s

time to move on to the next thing, you sell the combined businesses, and that is the Exit. Fund, Acquire, Consolidate, Exit.

What was the inspiration behind establishing ‘Funding Focus’? What is its mission and vision?

The inspiration behind Funding Focus came to me in 2019. I was speaking at an event about fundraising for SMEs, and after my talk a woman came up to me and asked why so little funding went to female founders. I didn’t know the answer. In fact, I’m ashamed to admit that at the time I didn’t even know it was an issue. I started researching the issue and was shocked by what I found: over the last 15 years the level of venture capital funding to female founders has never broken through 2% of total funding in Europe and 3% in the USA, despite the fact that female founders submitted more than 5% of pitchdecks. All male teams, by contrast, submitted around 70% of pitchdecks and received over 85% of total funding, The rest goes to mixed gender teams. It’s a similar story for non-white founders of any gender.

The mission of Funding Focus is to level the uneven playing field that female and underrepresented founders of every gender face when raising capital.

How was your experience like at your first TED talk on “The Fight for Fairer Funding”? Please walk us through the journey.

I have always wanted to do a TEDx talk, and when I was approached by the organisers of TEDx PCL in London, I was excited. There is a huge amount of preparation required to give a

TEDx talk. I immediately reached out to a person I know who is a TEDx coach, and he really helped me to craft my talk and ensure it had the maximum impact. The day of the talk itself was unusual, because it was recorded during the pandemic. The only people allowed in the room were the TEDx organisers and the other speakers. Then, in the summer of 2022 the most amazing thing happened: my talk was picked up and shared by four YouTube influencers and it now has more than 3 million views!

You have been a recipient of numerous awards and accolades over the years. What is the secret mantra behind your success?

I have been fortunate to win a few awards. The one I’m most proud of is Best Business Self Development Book, which Add then Multiply won at the 2020 Business Book Awards. It may sound trite, but the key to winning awards is to enter them. If you don’t win, learn from the process and enter them again. Put forward things that you are proud of and that can make a difference to peoples’ lives.

Please brief us about your second book, ‘Funded Female Founders’.

What kind of research did you do, and how long did you spend researching before beginning this book?

Writing my second book, Funded Female Founders, was very different to the first one. I spent about 18 months researching it, interviewing dozens of female founders, senior people in venture capital firms and business advisors. I also shared the draft at various stages with several key women in my network, asking

CXO OUTLOOK November 2023

27

them for critical feedback. I had to ensure the tone was right. As a man writing a book about fundraising for women in business, I was particularly concerned that it did not come across as mansplaining.

What’s a productivity tip you swear by?

About five years ago, I started working with a virtual assistant, Taryn. Just 10 hours a week to start. She has been employed full time in my business for the last three years. We speak first thing in the morning, every day. She lives in Cape Town, South Africa and I live in London. We have never met in person, but I would be lost without her.

28

As a man writing a book about fundraising for women in business, I was particularly concerned that it did not come across as mansplaining

CXO OUTLOOK November 2023

What are your personal goals in the next 5 years?

Growing up in Canada I learned to work hard and play hard. My goal is to build a lifestyle that I never retire from. I love what I do and want to do it for the rest of my life. At the same time, I take around 8 weeks of holiday every year, including a 6-week “pilgrimage” back to Canada to visit family and friends – some of the people I love most in the world.

What piece of advice would you give to aspiring female entrepreneurs who are trying to raise funding?

Read Funded Female Founders! It is written as a guide. The first part of the book looks at what it’s really like out there. The good, the bad and the ugly.

It shares the stories of 7 female founders in 7 different industries in 4 countries who have successfully raised capital. The second part looks at the different types of funding that are available, how to pitch for it and hoe to close the deal. The final part looks into the future and discusses things that need to change economically, politically and socially to ensure everyone has fair access to the capital that is available.

SlimYoo

slimyoo.com

29

CXO OUTLOOK istockphoto.com/DanielBendjy November 2023

MOST INSPIRING

BUSINESS LEADER 2023

Audrey Bevan FOUNDER AND MANAGING DIRECTOR, ACCENT HR

PIONEERING CULTURAL INTELLIGENCE AND NAVIGATING AI'S PROMISE 30

I

n human resources, there are leaders, and then there are visionaries. Audrey Bevan, the founder and managing director of Accent HR, undoubtedly falls into the latter category. Audrey's journey into HR and crosscultural leadership was sparked by her profound curiosity about different cultures. Despite being born and raised in a mono-cultural family in France, her upbringing instilled an unquenchable fascination with how people from diverse backgrounds perceive the world around them.

Audrey fondly recollects, “At the tender age of 20, I declared my aspiration to work across cultures, emphasizing that I would not confine myself to my native France.” Her unwavering determination garnered support from her friends and family, propelling her into a life of exploration across various countries.

CXO OUTLOOK November 2023

During her travels, Audrey encountered exceptional mentors who possessed the extraordinary ability to push her beyond her limits, endowing her with skills that continue to serve her admirably. As she advanced in her career, assuming senior HR roles within global organizations, Audrey meticulously honed her leadership abilities and HR expertise. Managing cross-cultural teams evolved into both a challenge and an exhilarating adventure.

Audrey reflects, “As good leadership takes on distinct forms and behaviors in various cultures, I learned to adapt and adopt different styles depending on my audience and location. It became second nature to me.” It became patently clear to Audrey that numerous organizational challenges stem from leaders and organizations failing to adapt to diverse cultural contexts. Audrey states, “I

31

Audrey Bevan

FOUNDER AND MANAGING DIRECTOR, ACCENT HR

CXO OUTLOOK November 2023

32

Audrey's global experience now spans over 15 years, during which she immersed herself in diverse cultures across Europe and the Asia-Pacific region

CXO OUTLOOK November 2023

learned through experience how cultural disparities can either undermine a project or organization or provide a competitive advantage. This is when the concept of Accent HR crystallized into a viable business venture.”

Audrey's global experience now spans over 15 years, during which she immersed herself in diverse cultures across Europe and the Asia-Pacific region. As a seasoned HR Director and a Fellow of the Australian Human Resources Institute (AHRI), she has confronted a broad spectrum of HR challenges. These challenges ranged from underperforming teams and internal conflicts to frustrated managers and ambitious transformation initiatives that often fell short of expectations.

Audrey points out, “My observation from this extensive experience is that a significant portion of workplace issues, both personnel and performancerelated, stems from cultural misunderstandings.

Resolving these misunderstandings is my specialty.” In addition to her profound cultural insights, Audrey is bilingual in English and French, a testament to her unwavering commitment to effective cross-cultural communication. She hasn't merely studied the intricacies of multicultural life and workplaces; she has lived and breathed them, having resided in France, the UK, Singapore, and currently calling Australia her home.

Cultivating Cultural Intelligence Establishing Accent HR presented Audrey Bevan with a set of initial challenges that tested her determination and strategic acumen. One of the primary hurdles Audrey encountered was effectively articulating the significance of cultural nuances in the business world. She candidly explains, “Cultural nuances profoundly impact various aspects of business, from work processes to problem-solving and even the design of new

technologies. At the outset, I often met with perplexed expressions.”

The second challenge Audrey faced was related to lead generation. Initially, she relied on conferences and networking events to connect with potential clients, but this approach proved less effective than anticipated. Audrey recalls, “Everything changed for the better once I addressed these two issues. The core idea and services offered by Accent HR remained the same; I simply learned to pitch them more effectively to the right audience.”

Today, Accent HR is dedicated to addressing the impact of cultural backgrounds on how people engage, manage teams, and assess performance.

Audrey recognizes that many organizations seek to standardize HR practices globally, overlooking the cultural diversity within their workforce. She notes, “Even well-regarded HR best practices are culturally homogenous, often rooted in AngloSaxon cultures. This leads to a missed opportunity, as the advantages of a culturally diverse workforce and marketplace are not fully realized in HR practices. This is where Accent HR comes in.”

Accent HR's core mission revolves around empowering organizations to tap into the full potential of their culturally diverse workforce and marketplace. To achieve this, the company provides a range of solutions that focus on developing both individual and organizational cultural intelligence.

By enhancing cultural intelligence, organizations can ensure that employees from diverse backgrounds feel engaged, valued, and perform at their best. Audrey elaborates, “We achieve this by utilizing data insights to optimize all processes, policies, and systems for cultural diversity.”

Accent HR doesn't stop at short-term fixes; the company invests in the long-term capability development of managers and leadership teams.

CXO OUTLOOK November 2023

33

34

This focus on building cross-cultural competence equips leaders to navigate and excel in crosscultural environments, whether they are domestic or international. It's a proactive approach to fostering effective cross-cultural communication and collaboration.

In essence, Accent HR distinguishes itself by recognizing that one-size-fits-all HR practices fall short in a culturally diverse world. By tailoring HR solutions to the specific cultural context of each organization, the company ensures that the wealth of experience within the employee base is leveraged to enhance organizational performance.

This approach perfectly aligns with Accent HR's core values: "All Cultures Are of Equal Value," "Continuous Improvement and Quality Are Essential," and "Honesty Is the Only Way Forward." These values are not mere words; they are the guiding principles shaping every interaction and driving the work of Accent HR.

Unlocking Diversity's Power Accent HR's comprehensive approach to addressing cultural diversity and its influence on HR challenges is both enlightening and forwardthinking. The company commences its journey by employing a combination of data analysis, interviews, and root cause analysis to uncover the underlying issues within an organization. Audrey explains, “Fundamentally, this step involves examining issues people face and questioning whether cultural differences might be at the heart of the matter.” This approach recognizes that many people-related challenges, such as conflicts between managers and employees or underperformance, may indeed stem from cultural misunderstandings.

To prevent the recurrence of such issues, Accent HR collaborates with organizations to construct frameworks, policies, and processes that serve as guardrails against cultural

Today, Accent HR is dedicated to addressing the impact of cultural backgrounds on how people engage, manage teams, and assess performance

CXO OUTLOOK November 2023

35 misunderstandings. For example, they question whether traditional tools like CVs are the most effective way for individuals from cultures with strong oral communication traditions to showcase their skills. They also assess whether leave policies align with the cultural norms and obligations of the diverse cultures within the workforce.

Additionally, they examine whether performance assessments consider individual objectives within the context of a collective culture.

Accent HR places significant emphasis on nurturing both individual and organizational cultural intelligence. This is accomplished through an array of methods, including training, coaching, and hands-on experience. Audrey underscores the importance of this skill set by stating, “This skill set is essential for the future due to the increasingly

interconnected nature of work. It's no longer the sole domain of managers stationed overseas.”

In today's world, where remote work has become the norm, the ability to navigate cultural differences is more critical than ever. Remote interactions through screens can pose challenges in reading social cues and adapting to other cultures.

Hence, Accent HR underscores the need for heightened effort and focus on developing cultural intelligence in a remote working environment.

Audrey emphasizes the fact that whether organizations operate domestically or internationally, they invariably function within a culturally diverse context. This reality underscores the need for a considerate approach to designing employment solutions that account for and respect cultural diversity. By doing so, organizations

CXO OUTLOOK November 2023

Accent HR distinguishes itself by recognizing that one-size-fitsall HR practices fall short in a culturally diverse world 36 can harness the benefits of a diverse workforce while minimizing potential conflicts and misunderstandings.

Transforming Organizations through Cultural Intelligence Accent HR's success stories with clients underscore the company's proficiency in navigating the intricate landscape of cultural diversity within organizations.

Let's explore these stories to witness how Accent HR has truly made a difference: British Council: The British Council operates on a global scale, with a significant presence in the Asia-Pacific (APAC) region. While they established HR policies in the UK,

CXO OUTLOOK November 2023

the challenge arose when these policies needed adaptation to meet local legal requirements and, beyond that, to assess top talent in a culturally intelligent manner. Leaders required support in recognizing and nurturing talent based on a deep understanding of diverse cultural contexts.

Accent HR took on this challenge by challenging assessments that appeared biased and probing into leaders' initial assumptions about what defined good performance in Asian countries.

One of the pivotal realizations was that employees from Anglo-Saxon backgrounds, who often vocalized their achievements, were not always the most effective in local markets or leadership roles. Accent HR addressed this by providing practical demonstrations, reinforcing diversity and inclusion principles within HR processes, and offering constructive feedback. They took proactive steps to enhance leaders' cultural intelligence, enabling them to effectively lead and leverage culturally diverse teams across Asian markets.

Open Architecture Studio: Open Architecture Studio specializes in architectural projects associated with education, sports, tourism, and mixed-use communities.

Their workforce represents diverse cultural backgrounds from all continents. The challenge in this context was to craft HR policies that struck a balance between being prescriptive enough for effective business operations and respecting the needs and circumstances of employees from various cultural backgrounds.

For instance, Accent HR worked on aligning policies to accommodate an Indonesian employee's requirement to return to Indonesia for an extended period due to cultural traditions,

such as a sister's wedding. They also addressed the necessity for feedback to be delivered to an Italian employee in a manner that aligned with his cultural background.

Accent HR provided a two-fold solution for Open Architecture Studio. Firstly, they meticulously reviewed and refined policies to minimize the risk of misinterpretation while ensuring flexibility for employees.

This approach aimed to establish a shared understanding of the employment environment and cater to both individual and collective performance enhancements. Secondly, Accent HR supported and advised Open's CEO in developing his cultural intelligence, enabling him to adapt his leadership approach effectively across diverse cultures within the organization.

Guiding the Way with Commitment to Values in Action Accent HR's values aren't mere words on paper; they are the foundational principles that shape the company's interactions with its clients and the work it undertakes. A vivid example of this commitment is seen in the partnership with AACAFS (Australian Aboriginal Child and Family Services), where Accent HR embarked on a remarkable journey to infuse Aboriginal culture into every facet of their employment practices.

This ambitious undertaking encompassed values and behaviors, organization design, recruitment, reward systems, well-being initiatives, policies, and talent management.

Accent HR willingly embraced the challenge of redefining what best practice meant in this unique context and reimagining the essence of "good."

Audrey eloquently articulates, “I brought my APAC experience to challenge assumptions

CXO OUTLOOK November 2023

37

regarding what constitutes best practice and what 'good' genuinely signifies. All HR approaches were meticulously designed with Aboriginal cultures at their core.” Despite the legal and HR context in Australia being grounded in Anglo-Saxon cultures, Accent HR's approach proved instrumental in harmonizing all aspects of employment with Aboriginal cultures. This alignment not only realized AACAFS's visionary goals but also ensured that their services were culturally sensitive and relevant to the people they served.

38

Fostering Cultural Inclusivity for a Diverse World Accent HR takes immense pride in its industryagnostic approach. As Audrey states, “We do not target or prefer any specific industry.

Instead, our focus lies in assisting organizations that meet specific criteria, including having employees from culturally diverse backgrounds, a commitment to improving cultural diversity, considering different cultural perspectives in their products or services, or expanding into culturally unfamiliar markets.”

This inclusive approach positions Accent HR to offer valuable insights and solutions to a diverse array of clients.

In the short term, Accent HR remains dedicated to its core focus areas, which encompass helping organizations harness the wealth of experiences found in culturally diverse employees, enhancing cultural diversity, and integrating diverse cultural perspectives into various facets of business.

Looking into the medium term, the company is actively developing talent management solutions that assess participants' cultural

CXO OUTLOOK November 2023

intelligence, predict their performance in various roles and chart development plans based on key competencies. These applications have the potential to extend to areas such as succession planning, leadership development, selection processes, and expatriation preparation.

In the long term, Accent HR harbors a lofty ambition—contributing to the development of AI solutions that counter human biases regarding cultural diversity. Their vision encompasses collaboration with AI experts and tech solution providers, particularly in the talent and recruitment domain, to ensure that AI technology advances diversity and inclusivity rather than perpetuating existing biases.

Empowering AI for Inclusivity and Equity In a rapidly evolving HR landscape, technology plays an ever-expanding role, and Audrey remains optimistic about the potential of AI in the professional realm. She observes, “I see AI as an incredible opportunity to achieve greater technical efficiency and eliminate human errors. For example, I can easily envision using it to create content, videos, and training modules that can be easily customized and adapted to our needs.”

Yet, Audrey also harbors concerns regarding AI's capacity to magnify biases, particularly in contexts such as job recruitment.

She elucidates, “Consider a single mom from an underrepresented ethnicity in your country applying for a job. Without meticulous design, the selection AI may automatically exclude her because she doesn’t ‘fit the mold’ of past successful applicants. This is already

In the long term, Accent HR harbors a lofty ambition—contributing to the development of AI solutions that counter human biases regarding cultural diversity 39

an issue with human selection, but the truly concerning aspect is the scale at which AI can perpetuate this bias to hire individuals who resemble us in appearance, lifestyle, and educational background.”

Audrey's perspective extends to the pivotal importance of preserving and reflecting the diversity of cultural perspectives and knowledge within AI systems. She firmly believes that AI can serve as a potent instrument for presenting a broader range of viewpoints and experiences, counteracting the limitations of traditional responses. Audrey states, “This is why professionals developing AI solutions bear the responsibility to educate themselves on cultural differences, diversity, equity,

and inclusion (DEI) principles. They should proactively seek input from individuals who can guide them in making their AI less biased.

I see an immense opportunity for innovation in how AI can learn from and reflect the wealth of histories, perspectives, and experiences of people across the globe.”

Audrey's long-term vision is crystal clear: she aspires to make the future less biased, particularly for underrepresented groups.

Her ambition is to harness innovative AI solutions that foster fairness, diversity, and inclusivity. In Audrey Bevan's view, AI holds the potential to be a transformative force for positive change, nurturing a more equitable and inclusive global society.

CXO OUTLOOK November 2023

MOST INSPIRING

BUSINESS WOMEN 2023

Baha Meier-Arian BUSINESS AND PERSONALITY COACH

TRANSFORMING LIVES WITH EMPATHY, HEALING, AND RESILIENCE 40

I

n a world that often feels fast-paced and demanding, the ability to truly connect with others profoundly can be transformative. Baha Meier-Arian, a Business and Personality Coach, has made it her mission to do just that. Her journey into the world of psychological psychotherapy and counseling, particularly following the principles of the legendary Carl Rogers, has shaped her career and touched countless individuals' lives.

Baha's journey into counseling was ignited by a powerful realization. She says, "It all began with a profound realization – that true communication, understanding, and empathy are the cornerstones of building strong interpersonal relationships." For Baha, the concepts of 'eye level' and active listening were pivotal in her

CXO OUTLOOK November 2023

journey. "To me, 'eye level' isn't just a physical posture; it signifies meeting others as equals and valuing their unique perspectives. It's about fostering respect and acknowledging the fundamental worth of each individual." Active listening, she explains, "goes far beyond merely hearing words – it's about understanding the deeper needs and emotions that lie beneath the surface. Through sincere, active listening, a profound connection is built, forming the bedrock of meaningful collaboration."

But Baha doesn't stop at active listening. She also emphasizes the significance of translating feelings. "Translating feelings involves not only hearing the words of others but also perceiving and articulating the emotions that resonate within them. This empathetic approach creates

41

Baha Meier-Arian BUSINESS AND

PERSONALITY COACH

CXO OUTLOOK November 2023

42

an atmosphere of trust and warmth, paving the way for the creation of fresh perspectives and newfound clarity."

In 2014, Baha Meier-Arian became a Certified Psychological Counselor (VFP), marking the evolution of her empathetic approach. She highlights that empathy, the ability to step into a client's shoes and truly understand their feelings and experiences, is the cornerstone of her therapeutic approach.

She asserts, "Empathy enables the therapist or coach to empathize with and understand the

CXO OUTLOOK November 2023

client's feelings and experiences, creating an atmosphere of understanding and acceptance in which the client can feel safe and secure."

In Baha's eyes, however, empathy is not the entire picture. She believes in the power of directness, which translates into open and honest communication with clients, even when addressing difficult issues. She shares, "Empathy and directness create a structured therapy environment where clients can address their issues, gain fresh perspectives, and embark on their transformative journeys."

For Baha, resilience is a cornerstone of mental fortitude. A well-balanced diet fortifies our bodies, equipping us to confront stress and adapt to life's dynamic challenges 43

Embracing the Synergy of Mind and Body Baha's journey is more than just a traditional path to psychotherapy and coaching.

It's a fascinating fusion of expertise and experiences that have shaped her into a remarkable figure in her field. She says, "The body and mind are closely connected.

A healthy diet has proven effects on our mental health. A balanced diet with sufficient nutrients can improve our mood and increase our mental performance."

For Baha, the interplay between mind and body is undeniable. She sees the profound connection between what we consume and how we feel. A healthy diet, enriched with essential nutrients, not only nourishes our bodies but also enhances our mental wellbeing. It's a testament to the intricate dance between physical and mental health.

Baha elaborates, "Consciously addressing our diet can be an expression of self-care.

Psychotherapy and coaching are often about getting to know ourselves better, identifying

CXO OUTLOOK November 2023

44

Baha's toolkit goes beyond traditional counseling and coaching. Her expertise in autogenic training and depression counseling offers clients an extraordinary path to emotional competence and well-being

CXO OUTLOOK November 2023

our needs, and being true to ourselves. A healthy diet is an important part of this, as it helps to provide our bodies with optimal nutrition and take care of our well-being."

In her view, caring for one's diet is a form of self-expression. It's an act of mindfulness and self-awareness. It aligns with the essence of psychotherapy and coaching, where understanding oneself and meeting one's needs take center stage. It's a holistic approach that resonates with the values of well-being and personal growth.

Baha emphasizes the significance of resilience: "A balanced diet can strengthen our resilience, which means we are better able to cope with stress and adapt to change. By providing our bodies with the right nutrients, we strengthen our immune system and promote our mental stability. As a result, we are less susceptible to unnecessary stressors that can lead to problems."

For Baha, resilience is a cornerstone of mental fortitude. A well-balanced diet fortifies our bodies, equipping us to confront stress and adapt to life's dynamic challenges. It's a powerful tool that not only shields us from unnecessary stressors but also paves the way for mental stability and a more fulfilling life.

Baha's Journey at the Tinnitus Center Neu-Ulm Baha's work at the Tinnitus Center Neu-Ulm is a pivotal chapter in her professional journey.

"The Tinnitus Center was the first station where I could apply my acquired knowledge and skills as a therapist," Baha reflects. Tinnitus, a hearing disorder characterized by distressing sounds, can profoundly affect not only hearing but also an individual's ability to concentrate and engage in everyday life.

At the Tinnitus Center, Baha witnessed the farreaching impact of this condition. She explains, "Here, the affected person's social contacts often suffer as well, as they withdraw and avoid social interactions due to the distressing ear noises."

Baha recognized the importance of her role as a therapist in addressing the emotional toll of tinnitus. She worked with sufferers to confront anxiety and self-doubt associated with the condition. "Learning autogenic training can be a good way to cope with the stress of tinnitus," she notes. This training empowers individuals to regain a sense of relaxation even in the presence of constant noise, offering a path to emotional and physical well-being.

Baha's work at the Tinnitus Center highlighted her commitment to improving the lives of those she encounters, reinforcing her belief in the transformative power of counseling.

Enlightening Insights at Neuropoint Ulm Baha's multifaceted role at Neuropoint Ulm provided her with a wealth of experiences and insights, particularly during her presentation on the impact of unresolved emotional problems on quality of life and professional development.

Baha shares her memorable experience: "During the talk, I shared examples to make the topic tangible for the audience. I emphasized the importance of self-reflection and dealing

45

CXO OUTLOOK November 2023

with emotional stress in order to lead a fulfilling life both privately and professionally."

In that transformative presentation, the room bore witness to a powerful realization. "After I finished my presentation, I opened the discussion to questions and personal experiences from the audience," Baha recalls. People began sharing their own struggles and challenges, and a palpable connection formed in the room.

Baha continues, "It was amazing to see the atmosphere transform from tension to openness and solidarity." It was an affirmation of the significance of addressing emotional issues and the profound impact they can have on an individual's well-being, both personally and professionally.

Empowering Through Unique Skills: Autogenic Training and Depression Counseling Baha's toolkit goes beyond traditional counseling and coaching. Her expertise in autogenic training and depression counseling offers clients an extraordinary path to emotional competence and well-being. Baha explains the benefits, "Emotional stress, such as stress, anxiety, or negative thoughts, can affect wellbeing and health in many ways. The relaxation techniques of autogenic training put the body in a state of deep relaxation, which allows the client to reduce stress hormones and bring the body to rest naturally."

46

In 2019, Baha embarked on a new chapter, founding "Mental Health Management." This venture wasn't just a business move; it was a profound commitment to improving lives and fortifying mental well-being

CXO OUTLOOK November 2023

Through autogenic training, clients find a haven of serenity amidst life's chaos. It's a method to silence the noise of stress, allowing the body to recalibrate naturally. "Clients also gain an opportunity to develop a neutral view of their own emotional reactions and experiences," Baha adds. This technique enables clients to step back from intense emotions and thoughts, offering a distant perspective that can yield new insights and realizations.

What makes autogenic training even more valuable is its accessibility. Baha notes, "Autogenic training is a beautiful, simple method and can be practiced almost anywhere and at any time." It serves multiple purposes: enhancing the quality of life, improving athletic performance, and acting as an effective preventive measure against burn-out syndrome. From athletes seeking peak performance to corporate leaders navigating daily stress, autogenic training is a powerful tool for building resilience.

Baha Meier Arian's Impact: A Success Story In her practice, Baha has witnessed remarkable transformations. One such story stands out: a client who held a pivotal position in a large company. Despite professional success, he found himself trapped in a cycle of overtime, a lack of physical activity, and sleep disorders.

The tipping point was a heart attack, which not only had physical consequences but also triggered anxiety and shattered his confidence in his own body.

He turned to Baha for support. Through counseling, he learned to understand and accept his body and its needs. "Instead of despairing over this crisis," Baha recounts, "he decided to look at it as a second chance—

an opportunity to make fundamentally positive changes in his life."

This profound change not only impacted him but also rippled through his family and workplace. Baha explains, "His family noticed how much happier and more vital he was becoming and supported him in his new lifestyle.

His co-workers at the company also admired his courage and willpower to make changes."

Empowering Mental Well-being: In 2019, Baha embarked on a new chapter, founding "Mental Health Management." This venture wasn't just a business move; it was a profound commitment to improving lives and fortifying mental well-being. Baha shares her inspiration, "The motivation for starting my Mental Health Management practice was multi-faceted. One key aspect was to work on developing mental strength and the ability to change perspectives and gain new ways of seeing."

In her personal and professional journey, Baha has experienced the transformative power of a healthy mental state. She has witnessed how unresolved emotional issues and mental stress can cast shadows over all aspects of life, including professional success.

This realization became the driving force behind her desire to explore mental health further and assist others in their own mental well-being journeys.

Baha acknowledges the pivotal role of a strong mental state, especially during impactful life events. "Life events such as losses, separation, sudden illness, or professional setbacks can throw us off track and put us under emotional strain. But in such moments, there is also the possibility for personal development and growth."

CXO OUTLOOK November 2023

47

She explains how a robust mental state enables individuals to see the positive aspects despite the challenges and to learn from them. It's about transforming adversity into an opportunity for growth and resilience.

48

Looking to 2023, Baha has expanded her skill set further by completing training to become an INHESA® Business Health Coach

CXO OUTLOOK November 2023

Continuing Quest for Knowledge and Growth Looking to 2023, Baha has expanded her skill set further by completing training to become an INHESA® Business Health Coach. This additional qualification represents her unwavering commitment to enhancing her coaching and counseling skills.

Baha's perspective: "A therapist or coach who has a sound knowledge of various therapeutic approaches and coaching techniques can select and apply the most appropriate methods to help clients achieve their goals. In addition, a ready knowledge of psychological concepts and human behavior enables a therapist or coach to better understand the background and causes of emotional, mental, and behavioral problems."

Baha's extensive training in trauma therapy, systemic coaching, and EMDR techniques form a crucial part of her approach to working with clients. She firmly believes in the body's innate ability to heal, given the right impulses. Her wealth of knowledge and skills equip her to support her clients more effectively and expedite their journey to well-being.

The story of Baha is one of ongoing learning and a dedication to improving mental health and well-being. "Mental Health Management" is more than a business; it's a platform for transformation, resilience, and personal development. With a keen eye on the future, she continues to expand her knowledge and expertise, ensuring her clients receive the best support on their journeys towards better mental health.

49

CXO OUTLOOK November 2023

EXPERT OPINION

Unlocking the Power of Generative AI: How CMOs and CEOs Can Leverage AI to Enhance Marketing Material and Streamline Processes Yakup Özkardes-Cheun, Founder & CEO, Content AI tools

50

Embracing Generative AI in the C-Suite In today's fast-paced business landscape, staying ahead of the competition is crucial for success. As technology continues to evolve, the C-Suite must embrace innovative solutions to streamline processes and maximize efficiency. One such solution that is gaining traction is generative AI. Generative AI refers to the use of artificial intelligence algorithms to generate content, such as marketing material, with minimal human intervention. This technology has the potential to revolutionize how businesses create and distribute their messaging, allowing for faster turnaround times and increased productivity.

By leveraging generative AI in the C-Suite, companies can automate repetitive tasks and free up valuable time for their teams to focus on strategic initiatives. This technology can assist

CXO OUTLOOK November 2023

in generating high-quality content that aligns with brand guidelines and resonates with target audiences.

Moreover, embracing generative AI can provide a competitive edge by enabling businesses to adapt quickly to market trends and consumer demands. With real-time data analysis capabilities, this technology can identify patterns and insights that inform decision-making at the highest levels of an organization.

As businesses continue to navigate an increasingly digital world, it is essential for leaders in the C-Suite to explore innovative solutions like generative AI. By harnessing this technology's power, organizations can streamline processes, optimize resources, and ultimately drive growth in today's dynamic marketplace.

Yakup Özkardes-Cheung is a prominent consultant, speaker, AI strategist, and content creation expert renowned for his exceptional contributions to the fields of digital marketing, AI-driven strategies, and brand visibility enhancement. Yakup's thought leadership and expertise have been featured in a multitude of respected publications and platforms. His insights and innovations have been showcased in Forbes, Entrepreneur Magazine, AI Journal, Swiss Cognitive, The Tilt, AI Nerd, Huffington Post, Digital First Magazine, CXO Outlook, Thrive Global, Storylab.

AI, Engatica Podcast, Beyond The Hype, B2B Community Builder Show, 150K Podcast, and Winject Studios.

As businesses continue to navigate an increasingly digital world, it is essential for leaders in the C-Suite to explore innovative solutions like generative AI

CXO OUTLOOK November 2023

51

52

By harnessing the power of automated content generation, businesses can enhance their efficiency and productivity while maintaining consistent quality across their written materials

CXO OUTLOOK November 2023

The Impact of Generative AI on Marketing Material Generative AI is revolutionizing the way marketing materials are created, offering a range of benefits that enhance creativity and drive brand consistency. With the use of generative AI in marketing, businesses can now create personalized marketing material at scale, reaching their target audience with tailored messages.

One of the key advantages of generative AI in content creation is its ability to generate high-quality and engaging content quickly. This technology can analyze vast amounts of data, including customer preferences and behavior, to create compelling marketing material that resonates with the target audience.

Moreover, generative AI enables marketers to maintain brand consistency across various channels and platforms. By analyzing existing brand assets such as logos, fonts, and color schemes, generative AI can generate new content that aligns seamlessly with the established brand identity.

Additionally, generative AI opens up new avenues for creativity in marketing. It can provide fresh ideas and unique perspectives that may not have been considered before.

Marketers can harness this technology to explore innovative approaches in their campaigns while ensuring they stay true to their brand values.

In summary, the impact of generative AI on marketing material is undeniable. It empowers marketers to create personalized content at scale while maintaining brand consistency. With enhanced creativity and efficiency at their disposal, businesses can

effectively engage their target audience and achieve their marketing goals.

1. Automating Content Creation with Generative AI The demand for high-quality content is everincreasing. However, creating engaging and impactful content can be a time-consuming and challenging task for copywriters. This is where the power of generative AI comes into play.

Automated content generation with generative AI offers a revolutionary solution to streamline the copywriting process. By leveraging advanced algorithms and machine learning, AI-powered writing assistants can provide valuable support in generating compelling content at scale.

One of the key benefits of using generative AI in copywriting is its ability to assist with content scalability. With just a few inputs or prompts, these intelligent tools can generate multiple variations of text, saving copywriters countless hours of brainstorming and rewriting.

Moreover, automating content creation with generative AI offers significant timesaving benefits. Copywriters can now focus their energy on refining ideas and injecting creativity into their work rather than spending excessive amounts of time on repetitive tasks.

By harnessing the power of automated content generation, businesses can enhance their efficiency and productivity while maintaining consistent quality across their written materials. Copywriters can now meet tight deadlines with ease, ensuring that they deliver engaging content to captivate their target audience.

In conclusion, embracing generative AI technology in copywriting assistance brings forth a new era of efficiency and effectiveness in content creation. With its ability to automate tasks, scale up production, and save valuable time for copywriters, it is clear that automated content generation holds immense potential for shaping the future of copywriting.

2. Personalizing Marketing Material for Targeted Audiences In today's competitive market, personalization has become a key factor in successful marketing campaigns. By tailoring marketing material to specific target audiences, businesses can create a deeper connection with their customers and improve conversion rates.

Audience segmentation plays a crucial role in personalizing marketing material. By dividing the target audience into smaller, more defined groups based on demographics, interests, and behaviors, businesses can create messaging that resonates with each segment on a more personal level.

Personalized messaging goes beyond simply addressing the recipient by name. It involves crafting content that speaks directly to their needs, desires, and pain points. This level of customization not only grabs attention but also establishes trust and credibility.

The impact of personalized marketing material is evident in improved conversion rates. When customers feel understood and valued by a brand through personalized messaging, they are more likely to engage with the content and take desired actions such as making a purchase or subscribing to a service.

CXO OUTLOOK November 2023

53

In conclusion, personalizing marketing material for targeted audiences is no longer just an option; it has become essential for businesses striving for success in today's competitive landscape. By leveraging audience segmentation, personalized messaging techniques, dynamic content creation tools, and focusing on improving conversion rates through customization efforts - businesses can truly connect with their customers on a deeper level and drive meaningful results.

54

Generative AI for internal communication and external communication Generative AI has the potential to revolutionize both internal and external communication processes, saving valuable time and enhancing overall efficiency. Whether it's drafting emails, creating concepts, developing presentations, or even generating drafts for speaking engagements at events, generative AI can streamline these tasks and provide copywriters with a powerful tool to enhance their productivity.

Imagine the time saved when an AIpowered system can generate well-structured emails with personalized content tailored to each recipient. This technology can analyze data patterns and language preferences to create compelling messages that resonate with the intended audience.

When it comes to creating concepts or brainstorming ideas for presentations, generative AI can offer valuable assistance.

By analyzing vast amounts of data and identifying relevant trends, it can generate innovative concepts that may have otherwise been overlooked. This not only saves time but also sparks creativity by providing fresh perspectives.

CXO OUTLOOK November 2023

Additionally, generative AI can be a gamechanger in preparing drafts for speaking gigs on events. It can analyze previous speeches and presentations from renowned speakers, identify key elements that make them successful, and generate drafts that capture the essence of engaging public speaking.

By leveraging generative AI in both internal and external communication processes, copywriters can optimize their workflow, reduce mundane tasks, and focus on adding value through their creativity and strategic thinking. With this technology as a reliable assistant by their side, they can elevate their output while ensuring effective communication across various channels.

Selecting the Right Generative AI Tools to Support Your Organization's Needs Selecting the right generative AI tools can be a game-changer for organizations looking to enhance their productivity and streamline their workflows. With a plethora of options available in the market, it is crucial to choose tools that align with your business goals and seamlessly integrate into your existing workflows.

When considering generative AI tools, it is essential to evaluate their capabilities in relation to your specific needs. Look for features that are tailored to your industry or niche, as this will ensure that the tool can effectively support your organization's unique requirements.

Integration is another vital aspect to consider when selecting generative AI tools. The chosen tool should seamlessly fit into your existing workflows without causing disruptions or requiring extensive modifications. This will allow for a smooth transition and enable employees to quickly adapt and utilize the tool's benefits.

Furthermore, it is important to assess the scalability of the generative AI tool. As your organization grows, you want a tool that can grow with you and accommodate increasing demands without compromising performance or efficiency.

Generative AI has the potential to revolutionize both internal and external communication processes, saving valuable time and enhancing overall efficiency

By carefully selecting generative AI tools that align with your business goals and facilitate integration into existing workflows, you can unlock new levels of productivity and innovation within your organization.

Make an informed decision by thoroughly evaluating features, considering integration capabilities, and ensuring scalability for future growth.

Conclusion: Harnessing the Power of Generative AI for Marketing Excellence and Process Optimization In conclusion, harnessing the power of generative AI presents immense opportunities for achieving marketing excellence and optimizing processes. The ability of generative AI to assist in content creation not only saves time and resources but also enhances the quality and relevance of the generated content.

By leveraging generative AI tools, marketers can streamline their workflows and focus on strategic initiatives that drive customer engagement and business growth.

These tools can analyze vast amounts of data to uncover valuable insights, enabling marketers to make data-driven decisions and refine their strategies for optimal results.

Furthermore, generative AI can facilitate personalization at scale by tailoring content based on individual preferences and behaviors. This level of customization enhances customer experiences and increases brand loyalty.

To achieve marketing excellence in today's digital landscape, it is crucial to embrace the power of generative AI. By integrating these technologies into our processes, we can unlock new levels of efficiency, creativity, and effectiveness. The future holds endless possibilities as we continue to explore the potential of generative AI in revolutionizing marketing practices.

CXO OUTLOOK November 2023

55

MOST INSPIRING

BUSINESS LEADER 2023

Gilson Manuel CEO, STROKES EXHIBITS LLC

56

CRAFTING THE FUTURE OF CREATIVITY, SUSTAINABILITY, AND INNOVATION IN THE WORLD OF EXHIBITIONS

G

ilson Manuel, the CEO of Strokes Exhibits LLC, is a true master of many talents. He began his career as the head of Mudra Communications in Cochin, India, where he played a key role in boosting the success of various brands, including Kerala Tourism, which quickly became a go-to destination. Yet, his time in advertising also made him realize the limits of the old-school advertising model with diminishing returns. It became clear to Gilson that a new direction was needed – one that would put his branding skills to dynamic use.

Gilson elaborates, "The idea for Strokes Exhibits LLC and my journey as an entrepreneur

CXO OUTLOOK November 2023

started over twenty years ago because I wanted to try something new and adapt to changing markets. My background in branding and my early experiences in advertising paved the way for a thriving business in the exhibition and events industry."

Seeing the potential for innovation in exhibitions and events, Gilson and his team at Strokes Exhibits decided to ditch the traditional agency approach and bring their creative ideas to the world of exhibitions. They focused on relationships and branding rather than just physical structures. This unique approach set them apart from traditional exhibition contractors and resonated with clients.

57

Gilson Manuel CEO,

STROKES EXHIBITS LLC

CXO OUTLOOK November 2023

Over time, Strokes Exhibits LLC has become a leading force in the UAE, and now, they're taking on the promising market of Saudi Arabia. Gilson shares, "We're good at innovative marketing, especially in digital. We understand the importance of having a strong online presence and making real connections in the exhibition industry."

Strokes Exhibits is also active in industry organizations like IFES and IAEE, where they make valuable connections. Gilson says,

"Looking ahead, we're committed to staying ahead of the competition by innovating our marketing strategies." The future for Strokes Exhibits LLC is bright, with a mission to stay at the forefront of the exhibition and events industry. They plan to keep delivering creative, innovative, and effective solutions by leveraging their strong foundation in branding, expertise in digital marketing, and dedication to building lasting relationships.

58

Visionary minds behind Strokes Exhibits – The Strokes Management Team, steering innovation and excellence

CXO OUTLOOK November 2023

Over time, Strokes Exhibits LLC has become a leading force in the UAE, and now, they're taking on the promising market of Saudi Arabia

Crafting Unforgettable Exhibition Experiences In the vibrant world of exhibitions, particularly in the realm of high-quality stand fabrication, Strokes Exhibits truly shines with a combination of factors that define its unique approach and unwavering commitment to excellence.

At the core of this endeavor lies a profound appreciation of branding, polished through years of experience.

Gilson says, "We're not just building stands; we're creating brand experiences that last." These aren't mere structures; they're vibrant canvases, living proof of creative thinking. Their motto, "We build your stands with our marketing tools, not just pillars, structures, and BOQs," says it all.

Trust and integrity are the bedrock of Strokes Exhibits. "Our clients are like family," says Gilson with a grin. It's not just about deals; it's about building relationships rooted in transparency and trust. Their word is their bond, and it's this commitment that nurtures strong, respectful connections. At Strokes

Exhibits, it's not just business; it's a shared journey to success. "Our clients' goals become our goals," asserts Gilson.

Every project becomes a team effort to ensure triumph, forging lasting bonds.

For the Strokes team, it's all about the details. "Excellence is in the details," says Gilson. Every facet of fabrication is carefully planned and executed to the highest standards, a dedication to craftsmanship that exceeds expectations.

In the world of exhibitions, timing is crucial. "We work tirelessly to make it look effortless," assures Gilson.

They take pride in providing stressfree delivery, understanding the high expectations of their clients and ensuring the stands are perfectly presented when and where needed.

Quality is not an occasional visitor; it's a permanent resident. At Strokes Exhibits, rigorous quality control is a constant companion, ensuring that every project, big or small, carries the mark of excellence. But what truly sets Strokes apart is their commitment to creating unforgettable experiences.

CXO OUTLOOK November 2023

59

"We're not just in the business of stands; we're in the business of awe," Gilson emphasizes.

They don't just build structures; they create memories that linger long after the exhibition has ended.

60

Guiding Principles for Success in Dubai In the fiercely competitive landscape of Dubai, where innovation and excellence are paramount, Strokes Exhibits LLC's journey to becoming a prominent name in the exhibition and trade show services sector is shaped by a set of core principles that exemplify their distinctive approach. “We think differently and prioritize creative excellence. Our word is our bond, as we place a premium on transparent communication and ethical practices, which differentiate us as a trustworthy partner who consistently delivers on promises,” explains Gilson.

Strokes Exhibits assumes the role of consultants to their clients, going beyond stand contractors. As Gilson emphasizes, "We walk the journey with our clients." They provide expert guidance and advice, enabling clients to make informed decisions aligned with their unique objectives. At Strokes Exhibits, clients are not seen as one-time transactions but as enduring allies. Gilson underlines, "Building trust is our trademark." Strokes Exhibits' hallmark is the cultivation of lasting relationships, with many clients choosing to remain with them for years.

In the realm of stand fabrication, Strokes Exhibits demonstrates a commitment to excellence that transcends mere machinery and facilities.

While these are integral to their operations, it's the human element within the organization that truly propels their unwavering dedication to

At Strokes Exhibits, rigorous quality control is a constant companion, ensuring that every project, big or small, carries the mark of excellence

CXO OUTLOOK November 2023

Crafted by Strokes Exhibits Team Dubai: Alstom's Exceptional Exhibition Stand at Middle East Rail! delivering impeccable stands. Their team, a cadre of skilled artisans, designers, project managers, and dedicated support staff, stands as the lifeblood of the company.

Gilson emphasizes, "Our team's expertise is our true asset," and indeed, they bring not just experience but also an unyielding commitment to their craft, ensuring that each stand is crafted with meticulous precision and care.

The project managers at Strokes Exhibits hold a pivotal role, driven by a 'Do or Die' mindset. Gilson highlights, "Every project is a commitment to succeed, no matter the challenges." This level of dedication and accountability sets them apart, positioning the company as a leader in the competitive Dubai market.

What truly sets Strokes Exhibits’ stands apart is the blend of inventive design and boundless creativity inherent in their team.

While machinery plays a role in certain facets of fabrication, it's the ingenious thinking of their team members that transforms these structures into captivating works of art. Gilson says, "Our stands are not just functional; they are stories waiting to be told."

Strokes Exhibits focuses not just on meeting functional requirements but also on creating stand designs that captivate and inspire. Their stringent quality control processes, investment in continuous team training and development, and the strategic integration of cutting-edge machinery and facilities all support their team's persistent pursuit of perfection.

CXO OUTLOOK November 2023

61

62

Striking the perfect balance between work and passion, living life to the fullest

CXO OUTLOOK November 2023

Strokes Exhibits focuses not just on meeting functional requirements but also on creating stand designs that captivate and inspire

Exceeding Expectations with Commitment to Customer Satisfaction For Strokes Exhibits, prioritizing customer satisfaction isn't just a business practice; it's a guiding ethos. Within the high-stakes arena of the exhibition industry, where deadlines loom large and expectations soar, the company's commitment to exceeding client needs is the bedrock of its identity. Gilson states, "Our client's trust is our most valuable asset."

Strokes Exhibits understands that exhibitions can be nerve-wracking due to their time-sensitive nature. Hence, they have made stress-free delivery a top priority. Gilson emphasizes, "We aim to take the stress out of exhibitions. Our goal is not just to meet deadlines but to ensure clients can focus on their exhibitions with peace of mind." This meticulous planning and flawless execution relieve clients from the pressure of last-minute rushes.

Beyond meeting expectations, Strokes Exhibits actively seeks opportunities to go the extra mile.

Gilson elucidates, "We believe that trust is built through actions, not words." Their proactive approach encompasses innovative design concepts, cost-saving recommendations, and a penchant for proactive problem-solving. By consistently delivering more than expected, they forge trust and enduring partnerships. Their early delivery practices offer clients more than just punctuality; they grant clients the gift of additional setup time, facilitating smoother exhibition experiences. A collaborative approach, where open communication and feedback are encouraged, ensures that clients' unique needs and preferences are not only met but deeply integrated into project execution.

Strokes Exhibits' commitment to continuous improvement ensures that their services are in a constant state of evolution, always striving for perfection. This dedication extends beyond project

CXO OUTLOOK November 2023

63

completion, as they offer responsive customer support and extend their assistance to various aspects of their clients' exhibitions, including logistics, promotion, and engagement strategies.

Innovation, Collaboration, and Sustainability In the fast-paced world of exhibitions, adaptability and innovation are not optional; they are essential. Strokes Exhibits has made innovation a foundational principle, always striving to be at the forefront of industry advancements. Gilson underscores this commitment: "Innovation isn't a choice; it's our compass."

64

Strokes Exhibits' commitment to continuous improvement ensures that their services are in a constant state of evolution, always striving for perfection

The Deutsche Hospitality Stand at Arabian Travel Market, a5. Masterpiece by Strokes Exhibits Team Dubai!

CXO OUTLOOK November 2023

Strokes Exhibits prioritizes innovation as a foundational principle, always staying ahead of industry advancements. They focus on cost-effective solutions while maintaining high standards, and meeting clients' budgetary constraints without sacrificing quality. “Our streamlined processes and meticulous planning ensure that projects are executed seamlessly and on time, reducing the anxiety that often accompanies tight deadlines,” shares Gilson.

Collaboration is another avenue of innovation.

Strokes Exhibits actively seeks partnerships

with industry leaders to remain at the cutting edge. Their alliance with a French company to manufacture hybrid exhibition systems is a testament to their commitment to efficiency and environmental sustainability. These hybrid systems, easy to assemble and cost-effective, align with the industry's growing focus on sustainability.

Sustainability is another realm of innovation for Strokes Exhibits. They have developed hybrid systems that have the potential to revolutionize traditional stand fabrication, often reliant on materials like MDF and wood structures. “Our sustainable solutions not only reduce environmental impact but also offer ease of use and cost-effectiveness,” says Gilson.

Strokes Exhibits embraces technological advancements and adapts designs to resonate with evolving visitor preferences. They invest in continuous learning and training for their team, ensuring they remain informed about the latest industry trends. “We remain at the forefront of the industry, offering our clients not only the latest in design and technology but also the peace of mind that comes from working with a team dedicated to excellence and innovation,” states Gilson.

Challenges and Opportunities Dubai's bustling exhibition and trade show industry presents a dynamic backdrop for companies like Strokes Exhibits. They have encountered a unique blend of challenges and opportunities that have shaped their journey. CEO Gilson Manuel, reflecting on these experiences, shares, "Dubai's exhibition industry is a theater of opportunities and challenges. We thrive in the spotlight, embracing both with equal fervor."

Among the challenges, the competitive landscape often takes a toll through unhealthy

CXO OUTLOOK November 2023

65

66

Perfumery Perfection: Award-Winning Dubey Perfumery Stand at Beauty World Middle East, Crafted by Strokes Exhibits Team Dubai! practices, including price-cutting that may compromise quality and ethics. Gilson acknowledges, "Staying true to our values in such a competitive space is our test of character." The presence of briefcase contractors with short-term goals can introduce instability and unreliability. This instills the importance of long-term commitment and reliability in Strokes Exhibits. Unethical practices, such as aggressive client poaching, can erode industry trust. Gilson believes, "Our commitment to ethics is our shield against such storms."

CXO OUTLOOK November 2023

Yet, Dubai's industry also presents exciting opportunities. Trustworthiness is highly valued, and Strokes Exhibits has positioned itself as a reliable and ethical partner. Gilson affirms, "Trust is the currency of our industry, and we aim to be the bank of integrity." The demand for creative and eye-catching designs in Dubai's exhibition scene offers opportunities for companies with a strong design and creative team. A consultative approach, viewing contractors as consultants, is becoming more prevalent, and Strokes Exhibits, with its expert guidance, capitalizes on this shift. Finally,

their global reach allows them to tap into a broad market, serving clients not only in Dubai but also at international exhibitions. As Gilson notes, "Our reach is global, and our commitment is local."

Strokes Exhibits embraces technological advancements and adapts designs to resonate with evolving visitor preferences

Delivering Value at Every Step Strokes Exhibits is defined by its unwavering dedication to delivering outstanding value to its customers.

This commitment is not mere rhetoric but a set of tangible strategies and initiatives designed to support clients comprehensively throughout their exhibition experience. As CEO Gilson Manuel aptly puts it, "Our commitment is not just a promise; it's a commitment etched into every stage of the exhibition journey."

Central to this commitment is the provision of comprehensive exhibition packages. Strokes Exhibits offers clients a holistic approach that spans the entire exhibition timeline, from pre-event planning through to post-event follow-up. This ensures that clients have a well-thought-out strategic plan in place at every step of their exhibition participation.

Pre-event planning is where success is rooted, and Strokes Exhibits understands this well. They work closely with clients to define and execute pre-event marketing activities, crafting targeted email invitations, devising social media and digital campaigns, and deploying other marketing strategies to draw highquality visitors to the client's stand.

The commitment continues during the event itself, where Strokes Exhibits provides strategic support.

This includes the development and implementation of strategies to attract and engage high-value prospects at the stand. Whether through interactive displays, engagement activities, or other innovative approaches, the aim is to ensure the client's stand stands out in the bustling exhibition environment.

The commitment to delivering value doesn't stop when the exhibition concludes. Strokes Exhibits offers post-event services to facilitate effective follow-ups

CXO OUTLOOK November 2023

67

68

on leads and meetings that transpired during the exhibition. This extends to helping clients nurture relationships and convert leads into concrete business opportunities.

Their culture of continuous improvement is another testament to their commitment. After each exhibition, Strokes Exhibits conducts a thorough review to pinpoint areas for enhancing value delivery. This commitment to ongoing learning and growth ensures that the company's strategies and initiatives are continuously refined to better serve clients.

Recognizing that each client is unique, Strokes Exhibits employs a highly customized approach. They tailor their strategies and initiatives to align with the specific needs and objectives of each client. This ensures that clients receive a personalized approach that resonates with their goals and target audience.

Furthermore, their consultative approach transforms them from mere service providers into trusted partners. By actively listening to clients, understanding their challenges and opportunities, and offering expert guidance and support, they help clients achieve their exhibition objectives. For Strokes Exhibits, commitment to excellence and client-centricity is not a slogan but a way of life, setting them apart as a trusted leader in the exhibition industry. In the words of Gilson Manuel, "Our commitment isn't a choice; it's our calling."

Pushing Boundaries: A Success Story Strokes Exhibits prides itself on embracing creativity and innovation, and one remarkable project that exemplifies these strengths is the Interior Fit Out project for the BITS Pilani Dubai campus. The crowning achievement of this endeavor is the installation of the MENA

CXO OUTLOOK November 2023

Setting the Beauty World Middle East Ablaze: AFF Aromatics Stand – A Strokes Exhibits Team Dubai Creation!

region's largest terrarium in the campus lobby, leaving an indelible mark for various reasons.

First and foremost, the project showcases Strokes Exhibits' commitment to creative innovation. The decision to incorporate a sizable terrarium as the central element of the lobby represents a bold departure from conventional approaches. “The decision to install a terrarium, which is a living ecosystem enclosed within glass, showcased our ability to envision and execute out-of-the-box concepts,” states Gilson.

Size and scale play a pivotal role in this project's distinction. Being the largest terrarium of its kind in the MENA region, it not only adds

a unique aesthetic to the campus but also stands as a captivating attraction in its own right. It captures attention, symbolizing Strokes Exhibits' knack for undertaking grand and ambitious projects. Beyond the physical attributes, this project is a testament to the company's unwavering commitment to client satisfaction. By turning creative visions into reality while maintaining high-quality standards, Strokes Exhibits has demonstrated its capability to not only meet but exceed client expectations.

Gilson affirms, "Our projects aren't just spaces; they are experiences."

Beyond Exhibitions and Towards Sustainability The future of Strokes Exhibits is a thrilling journey that goes far beyond the confines of traditional exhibitions. The company has a clear vision for its evolution, and there are exciting developments on the horizon that clients and partners can eagerly anticipate.

One of the most significant shifts is the diversification beyond exhibitions. While exhibitions remain a core focus, Strokes Exhibits is expanding its

Strokes Exhibits works closely with clients to define and execute pre-event marketing activities, crafting targeted email invitations, devising social media and digital campaigns, and deploying other marketing strategies to draw high-quality visitors to the client's stand

CXO OUTLOOK November 2023

69

Seluz Fragrance & Flavor Company Dominates Beauty World Middle East with the Largest Stand, Courtesy of Strokes Exhibits Team!

70

horizons to encompass two additional verticals: Interiors and Events. This strategic move allows the company to offer a wider array of services, catering to a broader spectrum of client needs.

It marks an exciting chapter in their journey, as they venture into new realms of creativity and engagement.

Sustainability is a key priority, and the company is actively working on launching its own hybrid sustainable systems for exhibitions.

These innovative systems are poised to disrupt traditional methods of stand fabrication, offering cost-effective, eco-friendly, and easyto-assemble solutions. Strokes Exhibits is firmly committed to aligning with the global trend towards environmentally conscious practices, reflecting its dedication to making a positive impact on the environment.

The expansion into SaudiArabia is a significant milestone, as the Saudi market represents a substantial growth opportunity in the region.

With strides already made in entering the Saudi market, particularly in Riyadh, this expansion is set to unlock new possibilities and broaden their client base. It's a strategic move that contributes to the burgeoning exhibition industry in the Kingdom.

CXO OUTLOOK November 2023

The global network of affiliations with organizations such as the International Association of Exhibitions and Events (IAEE) and the International Federation of Exhibition and Event Services (IFES) positions Strokes Exhibits on a global stage.

With partners in 43 countries, this network ensures that clients have access to a wealth of resources and expertise on a global scale.

It's a testament to the company's commitment to offering unparalleled services and staying at the forefront of the exhibition and event industry.

As Strokes Exhibits charts its path forward, it envisions itself as a dynamic and agile company, continuously adapting to industry trends and client needs. Clients and partners can anticipate a broader range of services, eco-friendly solutions, and a robust presence in Saudi Arabia. With its global network, the company is poised to set new standards and create fresh possibilities in the world of exhibitions, interiors, and events. The future is one of growth, innovation, and a steadfast commitment to sustainability. "The journey ahead is defined by limitless horizons," concludes Gilson.

71

CXO OUTLOOK November 2023

MOST INSPIRING

BUSINESS LEADER 2023

Dr. Matthias Meier FOUNDER, IMPULSE HEALTH MANAGEMENT

72

UNLOCKING THE HEALING POTENTIAL WITH HOLISTIC MEDICINE AND MUSCULOSKELETAL WELLNESS

I

n a world where medicine often seems like a puzzle, missing a few pieces, Dr. Matthias Meier stands as a beacon of hope, piecing it all together with his commitment to holistic healing. Hailing from Mainz, Germany, Dr. Meier's path from a fresh medical graduate to a renowned specialist in regenerative medicine is a story of unwavering dedication and a quest to understand the body's remarkable intricacies. As Dr. Meier embarked on his medical journey, he crisscrossed the globe, gathering wisdom in iconic medical hubs like New York City, Los Angeles, and Cape Town, South Africa. These diverse experiences sparked his desire to go beyond

CXO OUTLOOK November 2023

symptom management, setting him on a path that would revolutionize healthcare.

Reflecting on his early years, Dr. Meier shares, "During medical school, I always wanted to be a doctor who helped people get rid of their health problems. But as time progressed, I realized that all I could do was suppress the symptoms with medication, shots, or surgery."

His quest for a more profound approach led him into the world of trauma surgery, a field that came closest to addressing the root causes of health issues. After dedicating seven years to surgery, intensive care, and emergency medicine, a sense of unfulfillment lingered.

73

Dr. Matthias Meier FOUNDER,

IMPULSE HEALTH MANAGEMENT

CXO OUTLOOK November 2023

"I felt I needed to add another perspective to chronic disease," he explains.

Dr. Meier's moment of revelation came during his first manual medicine class. "I realized that I actually could do something to alleviate pain and increase mobility," he says. With this newfound understanding, he became a teacher in manual medicine and pursued American osteopathy. Yet, he remained unsatisfied. It was after two decades of studying the human body that a fundamental

74

CXO OUTLOOK November 2023

truth struck him. "In order to function in a complex self-regulating system, like the human body, you need structure." This revelation centered on the spine and pelvis, housing the nervous system. "All I needed to do was improve the spinal structure to enhance the function of the nervous system, which in turn regenerates peripheral tissue."

Dr. Meier's journey led him to found Impulse Health Management, where he amalgamated

techniques from American osteopathy, chiropractic, and German chirotherapy. His approach encompasses the entire spine, from the skull to the pelvis, meticulously alleviating pressure and tension and thereby enhancing central nervous system function. The results, captured through before-and-after X-rays and autonomic nervous system scans, are nothing short of remarkable. "Improving the structure of the spine and pelvis is the key," Dr. Meier emphasizes, "It's

a holistic, systems theory approach to health in a living organism."

Recognized as one of Europe's top service providers for regenerative medicine by MedTech Outlook Magazine, Dr. Meier's contributions to the field have been nothing short of transformative.

He believes in helping individuals understand that true healing lies within, harnessed by the central nervous system. In the words of Dr. Meier, "The diagnosis is not the central issue

75

Dr. Meier's approach encompasses the entire spine, from the skull to the pelvis, meticulously alleviating pressure and tension and thereby enhancing central nervous system function

CXO OUTLOOK November 2023

anymore. The question really is, how do I increase the healing potential of the central nervous system of the individual?"

76

Maximizing Healing Potential: A Holistic Approach to Rehabilitation Dr. Matthias Meier's journey has led him to be a specialist in rehabilitative and physical medicine.

He approaches the rehabilitation process for patients recovering from injuries or surgeries with a keen focus on regeneration. "Injuries and surgeries represent damaged tissue, which needs to be regenerated. Only the nervous system is able to achieve this," Dr. Meier explains.

His approach to rehabilitation is simple yet profound. It involves a comprehensive evaluation of the patient's condition, which includes an X-ray and a scan of the autonomic nervous system. These assessments form the foundation for a series of treatments that aim to maximize the body's healing potential.

With this approach, Dr. Meier and his team have achieved remarkable results. In cases such as ligament tears and fractures and injuries that

typically demand significant recovery time, their approach has proven to be twice as effective.

Professional athletes, in particular, benefit from this holistic approach, as it significantly reduces their time away from their sport.

The treatment goes beyond hands-on therapy; it combines nutrient supplementation and biophoton patches. These patches, as Dr. Meier explains, "increase the release of stem cells into the blood, enhancing the healing of damaged tissue even more."

What makes Dr. Meier's approach truly holistic is that it doesn't prioritize the therapist's opinion over the patient's needs. Instead, it allows the body's innate wisdom to take the lead in healing. "Not the therapist decides what needs to be healed, but instead lets the nervous system regenerate what it needs most in the order of functionality for the body."

A Multifaceted Expertise: Combining Allopathic Medicine with Holistic Healing Dr. Meier's extensive certifications, including emergency medicine, sports medicine, and

Dr. Meier and his team have achieved remarkable results. In cases such as ligament tears and fractures and injuries that typically demand significant recovery time, their approach has proven to be twice as effective

CXO OUTLOOK November 2023

77

manual medicine, might seem diverse, but they play a pivotal role in his practice. "My other certifications were important to me at the time, but having a holistic perspective changes the way you see the body," he shares. His varied education equips him with a unique understanding of the conventional allopathic medicine system and the standards of care. It also empowers him to convey the crucial differences between treating symptoms and addressing the root causes of health issues.

Patients often place their trust in Dr. Meier because of his background as an allopathic doctor who deliberately shifted his perspective toward

holistic healing. In Germany, where healthcare education follows various pathways, his certificates serve as bridges between different fields of expertise.

These bridges enable a new kind of translational medicine, one that transcends diagnoses and specialties. It's a medicine that truly focuses on the individual's healing potential, independent of labels.

Miracles of Healing: Inspiring Stories from Dr. Matthias Meier's Practice Dr. Matthias Meier's holistic approach to healthcare has yielded remarkable results, transforming the lives of numerous patients who

CXO OUTLOOK November 2023

sought his expertise. Here are some of the most extraordinary cases that stand as a testament to the power of his methods: 1. Reversing Parkinson's Disease and Restoring Mobility: One memorable case involved a 61-yearold woman who had undergone knee replacement surgery. However, she faced unforeseen complications until she found her way to Dr. Meier's care. After a series of treatments that encompassed full spinal manipulation, the results were nothing short of miraculous. Her Parkinson's disease symptoms significantly decreased, and she was able to reduce her medication by a staggering 80%. The most heartwarming transformation was her newfound mobility. She could walk without difficulty, even putting on her favorite shoes (which she hadn't worn in a decade) as her bunion vanished and her foot's form normalized. It was a remarkable transformation that went beyond merely addressing her knee problems.

78

2. From Ailments to Vibrant Health: A 44-year-old man came to Dr. Meier with a laundry list of ailments, including tinnitus, vertigo, panic attacks, aortic aneurysm (beginning stage), heel spur pain, rapid heart rate, headaches, and fatty liver. Over the course of four years of regular treatments, his health improved dramatically. Today, he experiences none of the above symptoms.

His ultrasound scans reveal no signs of fatty liver or aortic aneurysm, and his life is no longer plagued by panic attacks, rapid heart rate, tinnitus, vertigo, heel pain, or

CXO OUTLOOK November 2023

headaches. The journey to healing was gradual, but it resulted in complete symptom relief.

3. A Remarkable Shrinkage of Kidney Carcinoma: In yet another astonishing case, a 63-year-old lady diagnosed with kidney carcinoma approached Dr. Meier. She was already scheduled for surgery,

Dr. Matthias Meier's holistic approach to healthcare has yielded remarkable results, transforming the lives of numerous patients who sought his expertise

facing a 1.2cm tumor. Dr. Meier and his team embarked on a mission to reduce the tumor's size before the surgery. Remarkably, within two weeks and just five treatments, the intraoperative tumor size had shrunk to a mere 5mm in diameter.

This was a 50% reduction in the tumor's size, an outcome that defied conventional expectations.

4. Empowering a Young Life: The youngest among these remarkable cases is that of an 8-year-old girl who suffered from incontinence and carried a traumatic history of surgical dilation of the rectum, along with multiple bladder interventions. Her condition was debilitating, causing her to rely on diapers, which prevented her from participating in typical childhood activities. Embarrassed and with low self-esteem, she approached Dr. Meier with anxiety. Even though he could only manipulate her cervical spine due to her apprehension, the results were astonishing. A few days later, the girl's mother made an unexpected call. The young girl had regained her ability to use the bathroom independently and no longer needed diapers. The transformation was astounding, even more so because Dr. Meier had not treated the primary nerve supply of the pelvis. This incident highlights the profound and often surprising impact of his treatments.

It's essential to note that these stories are exceptional cases, and results may vary. Dr. Meier doesn't claim that his methods are a universal solution for all medical issues.

However, these success stories underscore the potential of holistic healing approaches in medicine. They highlight the need for a shift in healthcare, where more patients can explore treatments that focus on healing and addressing the root causes of their health problems rather than merely managing symptoms.

Empathy for Athletes: Dr. Matthias Meier's Unique Role in Sports Medicine Dr. Matthias Meier's impressive repertoire includes being a certified team doctor for competitive and elite sports, a role that sets him apart in the field of sports medicine. While the title may evoke

CXO OUTLOOK November 2023

79

Dr. Matthias Meier's journey is not just about the present but also about envisioning the future of orthopedics and physical medicine

80

CXO OUTLOOK November 2023

images of bustling sidelines and roaring fans, his approach to this role is uniquely personal.

Dr. Meier clarifies that, despite his certification, he doesn't oversee a regular sports team. Instead, he counts professional athletes and aspiring Olympians among his private patients. His perspective on this role is deeply rooted in his lifelong passion for sports. Having been an avid sportsman himself, he possesses an innate understanding of the athlete's mindset and the frustration that can accompany injuries, pain, or immobility.

He explains, "I have a special affinity to other athletes and can understand the frustration of not being able to show the full potential due to pain,

immobility, or injury." It's this shared passion for sports that drives him to help athletes regain their full capabilities to return to what they love most—training and competition.

The process is particularly gratifying because, as Dr. Meier notes, athletes often benefit more quickly from his treatments. This is due to their training, which has conditioned their bodies to regenerate tissue efficiently. Sports inherently involve some level of tissue damage, prompting the nervous system to adapt to swift healing. As a result, athletes experience expedited recovery.

In the realm of sports, Dr. Matthias Meier's unique blend of expertise brings athletes back to peak performance. This, in turn, allows them to pursue their passion, whether that's on the track, field, or court.

Preventive Care: A Key to Musculoskeletal Health and Lifelong Wellness Beyond the realm of sports, Dr. Meier emphasizes the significance of musculoskeletal health as a foundation for high performance in various aspects of life. Whether you're an athlete, a professional in a non-physical field, or simply someone who values well-being, your musculoskeletal health plays a pivotal role.

He states, "Musculoskeletal health is important in order to high perform in younger years, in your profession, even if your job is not physical." A healthy musculoskeletal system builds resilience against various forms of stress.

It's not just about physical strength but also mental fortitude, endurance, and perseverance.

Engaging in daily exercise and pushing your body to its limits cultivates this resilience.

It propels your nervous system to heal tissue more rapidly, strengthens your immune system,

stabilizes your emotional well-being, and instills discipline. However, to consistently maintain this regimen, preventive care is essential.

Dr. Meier underscores the value of full spinal manipulation in supporting your physiology.

However, he also issues a cautionary note against overtraining. Overexertion can be counterproductive, as it places excessive strain on the body's tissues, surpassing the healing potential. This, in turn, can lead to injuries that hinder your progress.

Charting the Future of Orthopedics and Physical Medicine Dr. Matthias Meier's journey is not just about the present but also about envisioning the future of orthopedics and physical medicine. In a rapidly evolving medical landscape, he shares his thoughts on the trends that are set to shape the field in the coming years.

He points to the emergence of high-tech solutions, robotic surgery, and the integration of artificial intelligence (AI) into medical practice as transformative factors. These innovations are poised to change the way patients are treated.

However, Dr. Meier acknowledges the evolving preferences of patients, at least in Germany, where there's a growing divide. Some individuals seek the latest modern medical treatments, while others are disheartened by the limited options offered—typically pills, shots, or surgery. The latter group is turning towards naturopathic treatments, which adopt diverse and holistic approaches to healing.

Dr. Meier's practice, characterized by manual spinal correction, biophotons, stem cell release, and the use of supplements, exemplifies this diverse approach. In a majority of his patients, these methods have proven effective, irrespective

CXO OUTLOOK November 2023

81

82

of their diagnosis. This holistic approach is part of what Dr. Meier calls a "5-pillar medicine model," which he believes can offer help in a wide array of cases.

Balancing Modern Life and Musculoskeletal Health Maintaining good musculoskeletal health in today's busy, modern lifestyle is a challenge.

Dr. Meier outlines the key factors that impact musculoskeletal well-being. Prolonged hours of sitting, extensive use of digital devices, a lack of exercise, trauma, and monotonous daily activities can all worsen spinal biomechanics. Nutrition plays a vital role, too, with processed foods, chemicals, and artificial substances often making their way into our diets, causing chemical stress.

In this context, Dr. Meier advises a few critical steps to balance the demands of modern life with musculoskeletal health. If you have a desk job, he suggests taking breaks to move and provide your intervertebral discs with the necessary motion

CXO OUTLOOK November 2023

for health. Daily exercise is a must, and ensuring you get sunlight for natural Vitamin D is vital.

Supplementation can help if needed. Emotional stress should be managed, and quality sleep should be a priority.

He concludes with a resounding message for readers who might be considering his services or pursuing a career in the field of orthopedics and physical medicine: "It is very gratifying and fulfilling to help people get well again and watch them get back to the life they wish for themselves." His journey of two decades reflects the virtues of passion, patience, and perseverance.

These qualities have not only allowed him to make a difference in the lives of countless individuals but also provided him the freedom to write books, publish articles, and organize his life on his terms.

Dr. Matthias Meier's work stands as a testament to the power of holistic healing, the importance of musculoskeletal health, and the promise of a future where diverse approaches to medicine are embraced.

83

CXO OUTLOOK November 2023

LEADER’S INSIGHTS

Enabling Customers & Employees to Tap into their Fullest Potential Wendy Muirhead, Managing Director and Regional Leader for EMEA, Ceridian

84

Why do you think moving ahead with HR & HCM Tech is vital to navigating a changing workplace?

Embracing HR & HCM technology is crucial in today's evolving workplace. These technologies not only offer employees the autonomy and flexibility that are critical in our fast-paced world, but when effectively used, have the power to change lives. For example, the ability

to easily swap shifts means workers can juggle family commitments and emergencies in a way that wasn’t possible before.

Additionally, these advanced technologies serve as a critical tool for businesses to quickly connect customers with appropriate teams, helping them to realise their potential and significantly enhance the work experience and effectiveness of both employees and businesses.

Embracing digital technologies that can mimic in-person collaborations, fostering a culture of continuous learning, and empowering adaptability are all vital in today’s rapingly changing world of work

CXO OUTLOOK November 2023

Wendy Muirhead is Managing Director for Europe, the Middle East, and Africa (EMEA), at Ceridian, responsible for Ceridian’s revenue and strategic growth across the region. She is a highly active member of the global human resources and payroll community, focused on driving value for customers as they manage global businesses with people in multiple territories and jurisdictions. Prior to Ceridian, Wendy held progressively senior roles at global HCM technology companies across Europe.

She holds a master’s degree in philosophy from Glasgow University.

Recently, in an exclusive interview with CXO Outlook Magazine, Wendy shared her insights on why embracing HR & HCM technology is important in today's evolving workplace, her current roles and responsibilities as Managing Director and Regional Leader for EMEA at Ceridian, success habits, pearls of wisdom, future plans, and much more. The following excerpts are taken from the interview.

85

CXO OUTLOOK November 2023

The industry has seen significant growth, which has opened more opportunities, specifically for women, who are seeking careers in tech, and even more so for those aiming for leadership roles

86

What are your views on the future of work and the importance of in-person collaboration for employees to build culture?

My view on the future of work is that it will be characterised by a blend of technology and human interaction. In-person collaboration plays a vital role in building workplace culture. However, the future of work is really happening now, and it’s flexible, digitised, and always-on. This requires a balance between remote and on-site collaborations. Embracing digital technologies that can mimic in-

CXO OUTLOOK November 2023

person collaborations, fostering a culture of continuous learning, and empowering adaptability are all vital in today’s rapingly changing world of work.

Wendy, can you tell us a little bit about yourself and your role at Ceridian?

As Managing Director and Regional Leader for EMEA, my role involves listening to our customers and teams to see how we can keep growing Ceridian in a profitable and sustainable way, while ensuring that we’re delivering quantifiable value and helping our

customers win in today’s always-on, fastchanging changing world.

By listening to and understanding our customers’ unique needs, we can quickly connect them to the right teams in our business, and allow our modern technologies help them reach their full potential. Similarly, listening to our employees’ experiences from a cultural perspective means we can nurture their development, while helping them feel empowered in the work that they do.

And, taking it a step further, it’s also about empowering people to not only voice their thoughts, but to act on them as well. It also ensures we are producing fair and equitable workplace practices for all our people.

Do you feel that there are strong opportunities for women to grow and lead in the industry, and how is Ceridian fostering advancement opportunities for women?

A lot has changed over the last few years. The industry has seen significant growth, which has opened more opportunities, specifically for women, who are seeking careers in tech, and even more so for those aiming for leadership roles.

Everyone wins when diversity of thought and experience is embraced, and that’s one of the things I love most about Ceridian. We have Co-CEOs who are male and female, we have an amazing diverse split of boards and management levels across the globe, and we are constantly looking at ways to create opportunities not just based on gender, but for candidates with disabilities and from minority backgrounds as well.

What are some of the challenges that you faced in your career? Do you have some examples to share and advice to women leaders on overcoming them?

My career started in finance. But after I had my first son, I took a career turn and joined Ceridian, which is where I really fell in love with the payroll industry. When I first started, I didn’t know anything about payroll or HR. But I spent a huge amount of time with the payroll operations team, and I became very passionate about it, to the point that I know how to process a gross-to-net payslip manually - which I’m very proud of.

My advice to women leaders is to maintain self-confidence and to not shy away from pursuing their dreams. It's crucial to find the right balance and remember that with the right support, anything is possible In your academic or work career, were there any mentors who have helped you grow along the way? What’s the best piece of advice you have ever received?

Throughout my career, I’ve been fortunate to have several mentors who helped shape my professional growth. However, the best piece of advice I have ever received is to always be proactive: Get involved, ask questions, and if you want it, go get it.

Could you highlight some of your success habits that enable you to meet your goal?

Some habits that drive my success involve actively listening and engaging with customers and teams, maintaining a healthy balance between work and personal life, and constantly learning and adapting to new technologies. I like

CXO OUTLOOK November 2023

87

to complete my actions in real time as it helps me maintain my work life balance. I believe these habits have been key to me reaching my personal goals while helping Ceridian’s customers meet their goals and unleash their full potential.

Where do you see yourself in the next 5 years?

In the next five years, I see myself continuing to grow with Ceridian and our team, or as I call them, Team Awesome! I also plan to continue to leverage my experience and skills to further drive our business towards sustainable profitability, all while enabling both our customers and employees to tap into their fullest potential.

Striking a worklife balance comes down to having the right support and knowing exactly what you want from both areas

88

What is your secret to striking a work-life balance?

I want to be really honest as it isn’t easy, and I don’t always get it right. It starts with empowering yourself to set clear boundaries and to say no when what’s being asked of you doesn’t fall within those boundaries. Striking a work-life balance comes down to having the right support and knowing exactly what you want from both areas. I can tell you as a working mom, my job makes me a better parent, and being a mum enhances my work performance and the success of my interactions with our people, customers and partners.

What advice do you offer to young people interested in a career in the industry?

Don’t be shy - if you want it, go and get it! Get involved, ask questions, and surround yourself with the right people because anything is possible with the right team. Remember, a career in technology isn't limited to those with a tech degree – there are many transferable skills that can be applied in this sector.

CXO OUTLOOK November 2023

89

CXO OUTLOOK November 2023

MOST INSPIRING

BUSINESS WOMEN 2023

Monica Painter EXECUTIVE VICE PRESIDENT, DOLJENN CONSULTING

DRIVING SUSTAINABLE CHANGE 90

M

onica Painter is the Executive Vice President at DolJenn Consulting, LLC, where she provides transformational consulting services across the Federal Government. Building on more than three decades of experience in client sales, proposal and capture management, engagement management, consulting, and team facilitation, Monica is well-known in the industry and government as a Subject Matter Expert and a certified Master Black Belt/Change Agent.

As a seasoned consultant, Monica enjoys collaborating with clients to understand their organizational needs, to design a tailored approach, and to collaboratively implement customized strategies. A firm believer in transparency, her

CXO OUTLOOK November 2023

natural commitment, enthusiasm, and open, pragmatic style help to inspire, inform, and motivate. Monica is a testament to success, confidence, and dedication to work.

Career Trajectory Monica earned a BS in Marketing and Management from the McIntire School of Commerce, University of Virginia, and an MBA from the Carroll School of Management, Boston College. She began her career at Andersen Consulting – now known as Accenture, where she led multi-functional teams in strategic and business transformation engagements. Monica then served as Vice President of Quality at GE Capital. Even though Monica enjoyed working for her former client, she missed the everchanging challenges of

91

Monica Painter

EXECUTIVE VICE PRESIDENT, DOLJENN CONSULTING

CXO OUTLOOK November 2023

the consulting world. This desire prompted her to join Pricewaterhouse Coopers Consulting (PwC).

Shortly after joining PwC, the organization was acquired by IBM in 2002. During her 14+ year tenure with PwC/IBM, Monica served as a leader, advisor and consultant for the firm’s internal business transformation efforts and led over 300 consultants within its Operations Strategy and Supply Chain Business Service Areas. She was the Global Leader for Lean Six Sigma and the Federal Sector’s Operations Strategy Partner for Operations and Supply Chain Management.

Although Monica provided exemplary service to all her clients while at PwC/IBM, her passion was partnering with the US Department of Defense, supporting DoD to improve mission critical processes.

DolJenn Performance Consulting: Fostering Innovation to Drive Results & Growth In 2014, Monica embarked on her entrepreneurial path and founded DolJenn Performance Consulting LLC, a woman owned small business.

She is asked quite often how she landed on the name DolJenn. She happily responds, “That was an easy decision. It represents my Mom, Dolores, and my Dad, Jennings. They’ve always supported my endeavors.”

After forming a business partnership with long-term friend and colleague, Alexandrea Griswold in 2019, DolJenn Consulting became a Native American, HUB Zone, and small woman-owned business. With offices in Nevada and outside Washington, D.C., the firm seeks to provide broad industry perspectives with customized approaches. The team emphasizes partnering across the public sector to bring optimal solutions to clients.

92

CXO OUTLOOK November 2023

DolJenn’s core capabilities include business transformation and innovation, business process management, change management, organization design and development, business performance improvement (including Lean Six Sigma), and community outreach and engagement modeling.

The firm combines a passion for its work with industry expertise and innovative approaches to produce compelling results.

To date, DolJenn Performance Consulting has provided strategic consulting and organizational change management services to a vast array of public sector clients, including Veterans Affairs, the US Army, the US Navy, Food and Drug Administration, and the Office of Management and Budget.

What Sets DolJenn Consulting Apart from Other Market Competitors?

Leveraging and aligning best practices to customized solutions are two of the factors that

set DolJenn Consulting apart from other market competitors. DolJenn solutions are not cookie cutter; the firm creates solutions that address its customer’s unique needs. Moreover, Monica and her team implement sustainable, measurable solutions that make a lasting impact.

Another standout factor is DolJenn Consulting’s seasoned team consisting of members, partners, and sub-contractors who have been on the front lines of organizational transformations for decades, overcoming challenges, identifying opportunities, and creating innovative solutions. The Firm does not train its resources on its client’s dime.

DolJenn Consulting leverages senior resources with an impeccable knowledge base to mentor and help develop talent through its professional development programs.

While shedding light on what makes DolJenn Consulting unique, Monica shares, “We are really good at listening. We step back, listen, and understand what keeps our clients up at night.

As a seasoned consultant, Monica enjoys working with clients to understand their organizational needs, to design a tailored approach, and to collaboratively implement their customized strategies

CXO OUTLOOK November 2023

93

DolJenn’s core capabilities include business transformation and innovation, business process management, change management, organization design and development, business performance improvement (including Lean Six Sigma), and community outreach and engagement modeling

94

We focus on determining the root causes of those issues and then create the approaches to address them.” In addition, responsiveness and reliability are the foundation upon which DolJenn Consulting builds and grows great client relationships.

A Project Close to Heart In 2014, Monica supported the US Department of Veterans Affairs (VA) Veterans Economic Communities Initiative (VECI) as the National Public Engagement Strategic Advisor.

The VECI's goal was to increase veterans' education and employment opportunities by bringing together local and national employers to coordinate services for veterans, service members and military families.

Monica developed the program’s mission and objectives and collaborated with internal

CXO OUTLOOK November 2023

and external stakeholders, including Congress, agency partners, government and non-government organizations, nonprofits, service members and veterans. She developed strategies for connecting veterans and transitioning service members with local and regional competitive employment and education opportunities. Drawing from the experience and successes of the VECI, she created a national collaborative called VeteransNCommand. The collaborative coalesces a nationwide network of Executive Consultants committed to promoting the economic mobility of veterans and their families. For Monica, this project is amongst her favorite and close to heart as it enabled her to give back to the nation and make a difference in the lives of veterans, service members, and military families.

That support and passion continue today.

Lessons Learned Monica has had some amazing mentors and partners throughout her career who have inspired and motivated her. She explains that in terms of submitting winning proposals, in the consulting business you fail more often than you succeed. “Hence, you need to be resilient, to ask for feedback, to learn from mistakes, and never stop pursuing your passions,” asserts Monica.

Sources of Inspiration What inspires and motivates Monica is developing talent and learning new things from employees, clients, and trusted partners. Hearing positive feedback from her clients always encourages her. Likewise, working in a consulting environment

allows her to tackle different challenges, and welcome daily learning scenarios with her team. Building solid relationships of trust and respect with colleagues, partners, and competitors is especially important to her. “I feel if you can inspire others to be transparent, keep commitments, and remain trustworthy, while also walking the talk, that’s a good way to be a leader.” As an authentic leader fueled by the desire to help others succeed, she bestows complete trust in her team and values their decisions.

Pearls of Wisdom Monica recommends aspiring consultants to research management consulting organizations, large and small. If you believe it is the right path for you, take the plunge, as it can be a rewarding career as long as you have the right mindset and manage expectations. She also suggests they find an organization that will allow them to learn, focus on their career development, and will provide several types of engagement opportunities. She also recommends finding a mentor who will provide support and wisdom in navigating a consulting career.

The Road Ahead Moving forward, DolJenn Consulting aims to remain at the top of its game and continue to bring exciting and innovative solutions to its clients. Monica and her partner, Alexandrea also aspire to evolve DolJenn Consulting as a firm and stay at the forefront of technology, whether it is AI or digital transformation, to deliver the solutions organizations need to reach the next level of performance.

CXO OUTLOOK November 2023

95

EXPERT OPINION

Fostering Mental Resilience: Navigating Challenges for Success Xi Ren Yang, Founder, Xel Consulting, Speaker, & Facilitator

96

A

re you facing the following challenges in your role as a leader?

• Confronting critical decisions and spearheading a team or organization • Striving to attain performance targets while concurrently managing underperforming team members • Juggling multiple tasks and responsibilities, culminating in a sense of overwhelming magnitude • Steering teams through waves of change and uncharted waters of uncertainty • Managing conflicts and addressing grievances while nurturing team morale In today's fast-paced and ever-changing business landscape, leaders encounter numerous hurdles on their journey to success. The key to overcoming these challenges and finding happiness lies in maintaining a resilient mindset during difficult times.

I say this with conviction, drawing from my personal experience of conquering setbacks,

CXO OUTLOOK November 2023

including a traumatic experience as a survivor of alopecia areata. My experiences have led me to develop a powerful yet simple framework grounded in neuroscience and positive psychology, which fosters a resilient mindset.

It is my sincere passion to share this transformative framework with you in this article, with the heartfelt hope that it will benefit and empower individuals to embrace positivity, resilience and success in their own lives. So, let's delve into this framework together and unlock the true potential of a resilient mindset.

Understanding the Power of Mindset Our mindset plays a crucial role in shaping our thoughts, which in turn influence our behaviors and the results we achieve.

A resilient mindset is characterized by an optimistic outlook on life, a belief in one's abilities and a willingness to embrace challenges as opportunities for learning and growth, which

Leveraging a 20-year HR career spanning diverse industries in both consulting and corporate roles, with Global Leadership scope, Xi Ren, Founder of Xel Consulting, drives organizational excellence through employee engagement. As a Shared Leadership Coach, she empowers leaders and nurtures high-performing teams, enabling sustainable success.

Drawing inspiration from personal triumphs over adversities, including a traumatic experience as a survivor of Alopecia Areata, she instills resilient mindsets through speeches, training and coaching. Fueled by her passion for fostering mental resilience so that individuals can navigate challenges 97 and thrive, her transformative and yet simple framework is rooted in personal experiences and backed by neuroscience and positive psychology.

In today's fast-paced and everchanging business landscape, leaders encounter numerous hurdles on their journey to success

CXO OUTLOOK November 2023

helps us to better navigate the complexities of today's world.

However, our default thought patterns tend to be negative due to evolutionary factors, psychological mechanisms and societal conditioning. Our brain is designed to make us survive, instinctively looks for what is wrong or what could go wrong, so we could avoid it, fight it or flight – the automatic inclination towards negativity. While this negativity bias served our ancestors well in dangerous and uncertain times, it can be counterproductive in today's world, leading to increased stress, anxiety and depression.

Fortunately, studies in neuroscience have shown that our brains are remarkably malleable, allowing us to rewire our thought patterns and responses to external stimuli.

With deliberate practice, individuals can shift their default thought patterns from negative to positive.

Nonetheless, some may remain skeptical about the power of mindset due to various limiting beliefs.

Debunking Misconceptions A resilient mindset does not dismiss challenges or hardships nor ignoring potential pitfalls or the harsh realities of the business world. Instead, it focuses on cultivating a mental framework that enables us to respond constructively to challenges and setbacks with a solution-oriented mindset, turning obstacles into opportunities for learning and growth.

By reframing our perceptions and approaches to challenges, we empower ourselves to

98

A resilient mindset is characterized by an optimistic outlook on life, a belief in one's abilities and a willingness to embrace challenges as opportunities for learning and growth, which helps us to better navigate the complexities of today's world

CXO OUTLOOK November 2023

confront adversity with an open mind and a determined can-do attitude, which ultimately paves the way to success.

Benefits of Mental Resilience A resilient mindset enhances our ability to bounce back from setbacks and adapt to adverse circumstances, allowing us to view challenges as stepping stones rather than roadblocks.

Resilience is a crucial trait for effective leadership, as it enables executives to lead their teams through uncertain times. When leaders demonstrate resilience and positivity, it sets a powerful example for the rest of the organization, encouraging employees to persevere in the face of challenges.

Individuals with a positive mindset are more open-minded, creative and better at problem-solving. This mindset allows them to consider various perspectives and explore innovative solutions, significantly increasing the likelihood of success.

Moreover, the positive emotions it cultivates contribute to well-being, manifesting in reduced stress levels, improved cardiovascular health and increased longevity.

A resilient mindset also enhances productivity, sharpens focus and elevates overall leadership effectiveness within organizations.

Thriving Amidst Challenges While we cannot control what happens to us, we can control how we respond to challenges by nurturing a resilient mindset to confront them head-on. Recognizing the stressors we face is the first step towards addressing them proactively, as failure to do so may result in negative consequences such as depression and decreased performance.

Once we identify the sources of stress, the subsequent focus is to work on our mental process as the state of our mind influences our success.

Being in the right state of mind is critical, for it lays the foundation for developing sound strategies and taking actions that can lead us to triumph over challenges and achieve our goals.

How can we rewire our brains and shift our default thought patterns towards more positive and constructive thinking?

To cultivate a resilient mindset, remember this framework, take C.A.R.E to master your mindset.

Choose to be positive: Regardless of the difficulties we encounter, we always have a choice — to give up or press on, to feel stuck or energized, to feel lousy or great. Make a choice that no matter what happens, we will stay positive. We need to feel good before we can perform better.

Acknowledge your emotions: When you find yourself in a negative state, put a stop and change your state by reframing your mind. Negative emotions are only helpful for 1 second as alert signals. Staying in negative emotions hurts our ability to see and respond clearly and take laser-focused actions.

Reframe your mind: Turn every outcome or situation into a gift. Instead of viewing challenges as negative experiences, consider what you can learn and how you can grow from them and even as a source of inspiration to ignite your own inner light or spark inspiration in others.

Embrace positive self-talk: What you tell yourself shapes your state of mind. Encourage yourself with positive affirmations, boosting your confidence and resilience.

CXO OUTLOOK November 2023

99

A Success Story One of my clients encountered a significant challenge – an arduous and critical exam that could impact his promotion. Overwhelmed by mental fatigue and crippled by fear of failure, he found himself on the verge of giving up.

100

Being in the right state of mind is critical, for it lays the foundation for developing sound strategies and taking actions that can lead us to triumph over challenges and achieve our goals

CXO OUTLOOK November 2023

I coached him using this transformative framework to dispel negativity and build mental resilience, enabling him to conquer his fears. He gained confidence, persevered with determination and aced the exam with flying colours. This achievement serves as a inspiring testament to the profound impact that embracing a resilient mindset can have in our lives.

In Conclusion A resilient mindset is the key to overcoming difficulties and finding happiness even during trying moments. Embracing resilience enables us to view challenges as opportunities, setbacks as stepping stones and happiness as a driving force toward achieving success and fulfillment.

A resilient mindset not only benefits us personally. As leaders, we have a distinct opportunity to positively shape our organizations' mindsets. By harnessing the power of mental resilience, we can foster a thriving organizational culture, paving the way for success.

If you're interested to explore the depths of developing mental resilience for success, consider immersing yourself in the transformative experiences offered through speeches and workshops. These resources can reshape mindsets within organizations, fostering an environment primed for growth and achievement.

Should you wish to embark on this transformative journey to unlock the potential of our minds and embrace the power of mental resilience, feel free to connect with me. Together, we can uncover the possibilities that lie ahead.

101

CXO OUTLOOK November 2023

102

CXO OUTLOOK November 2023