Moe’s wins coveted business prize, plans new venture

PENDLETON, Ore. - Tribal citizen Whitney Minthorn and business partner Moe Soeum took home the top prize last month in the highly competitive City of Pendleton Path to Success Business Plan Competition.

Sponsored by the Pendleton Development Commission, winners are awarded a $20,000 grant to turn their business dreams into reality.

Minthorn manages the marketing and branding for his and Soeum’s popular restaurant, Moe Pho Noodles & Cafe. Their new venture, Moe’s Tea, will become a reality much sooner thanks to the grant. Located at 353 SE 1st in Pendleton, Moe’s Tea aims to be the town’s go-to destination for coffee and boba tea enthusiasts. Moe’s will offer both a drive-thru option and indoor and outdoor dining. The partners are expecting to create five full-time jobs and need eight or more part-time workers. The grand opening is planned for early September.