We are
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Introducing ConCordix
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Technology explained
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Our strategy
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Our ambition
We are on a journey We are experts
Ready to go global Sharing our story Personal note
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We are
on a journey. 4
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01 Introducing ConCordix Please join us on a journey through the origins of our technology, the benefits it provides and the people who created it. Let's present the next generation of supplements to the world.
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We are
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inspired by our Norwegian heritage. The ConCordix Brand Book
Nature Science Purity Ethics
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We are
explorers.
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Fridtjof Nansen Explorer who led a number of expeditions to the Arctic.
Roald Amundsen The first explorer to reach the South Pole.
Norwegians have reached the ends of the earth with their limitless aspirations.
Liv Arnesen Norwegian explorer Liv Arnesen and Ann Bancroft became the first women to ski across Antarctica.
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We move
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frontiers.
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"Borders, I have never seen one. But I have heard they exist in the minds of some people." Thor Heyerdahl
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We create
health & wellness.
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It seems only fitting that Norway, the land that brought cod liver oil to the world, would develop the preeminent delivery system for Omega-3.
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We believe
in wellness without limitations.
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Wellness. The daily challenges of today are giving rise to an increasing desire to find wellness, to experience health, to eat tasty and healthy food, to get the right nutrients, to take small steps to achieve big things, to look at the world in a positive way knowing there are plenty of reasons to live a healthy and active life to the fullest. Without limitations.
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We are
experts. 16
We are
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02 Technology explained ConCordix Smart Chews are the result of more than 10 years of exploration by Norwegian scientists to reinvent supplementation. They have been developed by leading nutritional experts, who have removed the barriers of supplementation through a unique technology designed to mirror the way we eat food, which includes chewing, swallowing and digesting.
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Professor Kurt I. Draget Norwegian University of Science and Technology, Biopolymer Institute
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The expert explains: “What if I could design a chewable nutritional delivery system that mirrors the way we eat food? My life's work and personal interest in polymer biochemistry led me to the development of the ConCordix technology."
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The expert explains:
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Easier to swallow
Enhanced absorption
Secured stability
Many consumers find it hard to swallow a supplement. For some it is impossible.
With the current Omega-3 supplements, the entire drop of oil enters the gut without the preprocessing of the digestive system, which starts with chewing. Chewing actually stimulates the digestive enzymes.
Many delivery forms contain fillers, preservatives and material needed to create the pill/capsule and to keep the active ingredients fresh and stable over time.
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"We have removed the barriers of supplementation by mirroring how we naturally eat food."
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The expert explains:
"Normally we ingest nutrients by eating food, which starts by chewing. Chewing makes it easy to take and helps digestion. Chewing activates the functions of your stomach and intestines, helping them absorb the nutrients into your body."
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Just chew on it!
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The expert explains:
"Food, like salmon, is a great source of Omega-3s. See how wonderfully these fatty acids are homogeneously distributed in small oily droplets in the tissue."
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The expert explains: These electronic microscopic images show how we mirrored the structure of salmon flesh. In the ConCordix Smart Chews you can see the same small oily droplets like in salmon. ConCordix Smart Chew
Oil droplets in salmon 26
Fish oil droplets in ConCordix The ConCordix Brand Book
And this is how it works for most nutrients. This homogeneous distribution of ingredients leads to an increased absorption, just like with natural food.
Algae oil droplets in ConCordix
Co-enzyme Q10 in ConCordix
Lutein & Zeaxanthin in ConCordix 27
The expert explains:
The ConCordix technology delivers tiny oily droplets that are stabilized in the emulsion, thereby increasing the contact surface for lipase enzymes to act for rapid and efficient breakdown of the fats. The formation of micelles then ensures the absorption through the villi into the bloodstream.
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So, the key to increasing contact surface area exposure, is to reduce the droplet size of the fat-soluble nutrients you are supplementing, leading to higher absorption into the bloodstream.
Intestinal Villi
Mucosa
Submucosa Muscularis
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The expert explains:
A study comparing soft-gels with ConCordix Smart Chews showed a 43.3% larger area under the curve (AUC) of EPA and DHA* suggesting enhanced bioavailability. 300 250 200 150 100 50 02
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0
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time in hours
Gelled emulsion (ConCordix Soft Chews) Soft gel capsule
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*Eur. J. Lipid Sci. Technol. 2011, 113, 137–145
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You don’t want the reflux of fish oil.
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Enjoy daily freshness!
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We package with a purpose.
To ensure high quality and longterm stability, the Smart Chews are hygienically sealed protecting them from the damaging effects of oxygen, light and moisture. 33
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Easy to take on the go
Smart Chews are easy to take without water.
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Crazy amounts of nutrients
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in one single Smart Chew.
One Smart Chew can contain: • Up to 750 mg marine oil • Up to 40-44% of oil soluble ingredients
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Delight your senses.
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Chewable supplements are loved by all.
ConCordix Smart Chews come in all kinds of delightful all-natural flavors!
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Flavored the healthy way
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Naturally, sugar-free!
No risks of dental issues, obesity or diabetes.
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Our first-class ingredients list
Vitamins
Omega-3
Minerals
Specials
Vitamin A
Omega-3 General
Iodine
Beta-glucanes (Wellmune®)
Vitamin B3
Algal oil (high in DHA)
Manganese
Bilberry
Vitamin B6
Chia oil (high in ALA)
Selenium
Choline (VitaCholine®)
Vitamin B7
Flaxseed oil
Zinc
Collagen Co-enzyme Q10
Vitamin B9 Vitamin B12
Omega-6
Carotenoid
Black Elderberry
Vitamin C
Borage oil (GLA)
Beta-carotene
Propolis
Astaxanthin
Resveratrol
Vitamin D Vitamin E
Other oils
Lutein
Vitamin K1
Argan oil
Lycopene
Essential oils
Zeaxanthin
Peppermint oil
Vitamin K2
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Proof of quality
We innovate while upholding our fundamental dedication to high quality.
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We take the time to source pure ingredients and process them with great care.
Our product value and consistency is rooted in potent formulas made with integrity.
We seek out effective approaches to nourish your body and soul.
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ConCordix Smart Chews the most natural way to deliver nutrients, next to food.
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Innovation from Arctic Norway
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We are ready
to go global. We are
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03 Our strategy It is simple. We embrace the ones who share our purpose. This is the ConCordix Experience!
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We really can't keep this a secret...
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Curious?
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We are the experts
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creating the next generation of supplements. 51
We are excited
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to bring the ConCordix Expertise and Experience to the world.
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We make supplementation a fun experience for all.
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Are you in?
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Together,
we create health & wellness. 57
We share We are
our story.
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04 Our ambition To bring ConCordix to the world we seek to partner with distributors who share our values and purpose and want to join us on our journey. We are here to discover and move the frontiers of supplementation. We innovate by removing barriers and find solutions which create health and wellness for all. Our ambition is to collaborate and build strong long-term relationships with our distributors and not to be seen as just another chewable nor just a supplier.
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Our technology ConCordix
is patented by Vitux AS
Vitux AS is a Norwegian third-party manufacturer providing private label products for the nutraceutical and dietary supplement industry. Our business is fully based on the revolutionary and patented ConCordix technology. The organization is established in Oslo with a manufacturing site in Andenes, Norway. We strive to serve our customers to excel and differentiate their businesses from the competition with our innovative delivery system. We build this on the unique properties of our pre-emulsified technology platform, offering consumer advantages.
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Andenes
NORWAY
SWEDEN
FINLAND
Oslo
DENMARK
UNITED KINGDOM
THE NETHERLANDS
GERMANY
POLAND
Vitux AS is backed by Norwegian private capital. Salvesen & Thams holds 50,2% of the shares and is an active and long-term investor, seeking partners and investment opportunities with shared ambitions and values. Investinor holds 33,4% of the shares and aims to turn selected, promising Norwegian companies into world-leading businesses.
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Our mission & vision
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We have removed the barriers of supplementation by mirroring the way we naturally ingest and absorb our nutrients when eating food. This way everyone can get the right nutrients. We believe that nutrition is essential for good health and wellness. It allows you to live your life to the fullest, without limitations.
We turn supplementation from commodity to a technology designed specifically, for the human body to optimally absorb nutrients and is a fun experience. We are re-inventing supplements by creating the next generation in supplements. ConCordix Smart Chews; the most natural way we deliver nutrients, next to food.
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Our pledge to
humanity and planet earth
We are aware of our responsibility towards current and future generations and our environment. That is why we incorporated Sustainable Development Goals into the way we run our company. These goals are our blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.
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We go way back
Our history dates back to the 1990s in northern Norway. The novel ConCordix technology was developed in close collaboration with the Norwegian University of Science and Technology (NTNU) in Trondheim and commercialized over the last decade with great success.
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At first, being part of Ayanda AS, we divested our soft-gel factory in 2016 and continued as Vitux AS, solely focusing on developing and commercializing our ConCordix Smart Chews.
Our core competence is having a superior level of nutritional knowledge. Research and development is at the heart of what we do, and we use state-of-the-art manufacturing methods to create products that exceed expectations.
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We know that our partners need more than certified products, qualified brands and renowned suppliers. They need a reliable, competent partner they can trust. We pride ourselves on delivering collaborative, proactive and reliable service. Our ConCordix Smart Chews comply with and actually exceed, international standards. As a result of our consistent focus on quality throughout the whole supply chain, we are able to produce a premium product like no other on the market today.
As a private label manufacturer, we only source the best raw materials to be used, and every new supplier is carefully controlled and qualified. We are the experts who can offer you the highest quality solutions.
Our production site is situated in Andenes on the beautiful northwestern coast of Norway. The purity of these northern oceans and mountains have inspired us to create outstanding products.
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Together,
we create health & wellness. 68
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Colophon Special thanks to our talented colleagues for sharing their amazing photography. Asle Baraa cover and page 2) Tommy Larsen (page 44) This brandbook is printed on 100% recycled paper. www.concordix.com