EMAIL EQUALS CASH
Introduction Making money onlline is not a myth. It can be as easy as writing a 5 line email. Trust me, it is what i do every single day. In fact that process is what I call my day job. How long do you think it takes me to write a 5 line email? Yep, litterally a few minutes and then im good to go with whatever i want to do in my day. It is awesome because i know that whilst i am out surfing mid morning, my the online cash register in my paypal account in going off cha-ching. So because of that we decided to create this book detailing some of the crucial aspects of making money via emails and how you can replicate it. Reach for the stars and dont look back.
T able of Contents 1. A Successful List Means Profit Increase 2. Making Money, Int roduct ion t o Aut oresponders 3. Email Miscommunicat ion is Too Easy! 4. Email and Online Market ing Copywrit ing Secret s 5. How t o Use Trial Offers t o Increase Your Sales 6. How To Build An Opt In Subscriber List (By Teat ime Tomorrow) 7. Get Going Wit h Email Market ing And Keep More Cust omers 8. Build Int erest Wit h Aut oresponder Messages 9. Email List Building: How To Get St art ed Building Your Own Email Mailing List
1. A Successful List Means Profit Increase FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
It is a t ough world out t here, especially in t he world of cyberspace. The int ernet has brought wit h it many t echnological innovat ions, yet wit h it came along an influx of websit es. The opport unit ies t o make money online are t here, but t he compet it ion is t ough. The best opt ion for survival is t o have a solid relat ionship wit h your subscribers.
Int ernet market ing is obviously different t han offline market ing. In order for your websit e t o st and a chance against all t he million websit es t hat are out t here you need t o know how t o generat e t raffic. This may sound like an impossible mission but t he answer clearly lies in opt -in list building.
It is underst andable t hat most first t ime visit ors on your websit e will not make a purchase. That is why you have t o be willing t o give t hem somet hing t hat will make t hem want t o fill in t heir email address. This in fact is t he concept of an opt -in mailing list .
Many market ers have come t o underst and t hat a well built opt -in list is t he key t o profit margin increase. Clearly t hat is why so many people are using t heir freebies t o increase t heir opt -in list . The key concept is t hat t he more people t hat sign up for your free st uff, t he more able you are t o reach like minded people. It is a t ime t est ed market ing st rat egy t hat has great impact .
Opt -in list building is about get t ing your int ernet business t he publicit y it needs. It is clear t hat t he word free does in fact allow people t o let go of t heir precious email address. Therefore you do not have t o opt for t he illegal warped version of opt -list building - SPAM. List building is indeed a wonderful and perfect ly legal way of websit e promot ion.
An opt -in list is t he evident ly t he most powerful t ool t hat you can posses in order t o make your int ernet market ing a serious success. It gives you t he opport unit y t o make your subscribers aware of what your product can do for t hem wit hout act ually saying so.
Int ernet market ing t hrough opt in list building is about building a relat ionship wit h your subscribers. You need t o underst and what it is t hat your subscriber want s and you have t o be willing t o part some of t hat informat ion along.
This way you can give your subscribers what t hey want while at t he same t ime wet t ing t heir appet it es t o what you have t o offer. A more effect ive relat ionship is t hereby built t his way and your profit s will st art seeing t heir way t o t he sky. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
2. Making Money, Introduction to Autoresponders FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
If you've reached t he point of exhaust ion t rying t o keep up
wit h answering t he mount ain of emails t hat t hreat ens t o
bury you alive every single day, you're ready t o learn
about aut oresponders.
The bad news is t hat people expect prompt replies t o t heir
email inquiries. However, unless you can figure out how t o
work cont inual t went y-four hour shift s, or hire enough
people t o const ant ly monit or incoming emails (while t hey're
eat ing up your revenue), you have a problem. The good news
is an aut oresponder is an inexpensive - or even free -
met hod of quickly responding t o emails. What t hese programs
do is aut omat ically respond t o incoming emails as soon as
t hey are received.
Emails are essent ial t o your business for many different
reasons. Most import ant ly, t hese invisible email voices
give you t heir feedback about your websit e - for free!
However, if you spend all your working hours answering
t hese emails, how are you supposed t o run your business?
The answer is simple: use aut oresponders. Aut oresponders
are programs t hat aut omat ically respond t o your emails
wit hout you so much as having t o click on your mouse.
There are a number of good reasons why you need an
aut oresponder besides just answering your email. For
example, aut oresponders can be used if you need a way t o
send informat ion about your services or product s, price
list s, or if t here are repeat ed quest ions asked across
large numbers of emails. Maybe you want t o offer your sit e
visit ors a special bonus of some kind, such as advice or
relevant art icles. All of t his can be handled by an
aut oresponder. Addit ionally, you can advert ise your
business and t hen build st able relat ionships wit h your
cust omers by using aut oresponders.
Aut oresponder programs vary from soft ware t hat runs wit h
your email program t o a specialized script t hat runs on
your web host ing company's server. This kind of script may
use a web page form or simply operat e wit h your email
account . This kind of script is programmed t o send out a
st andardized message whenever an email is received. The
message is sent t o a part icular script or email address.
Some aut oresponders can do more t han simply send out
st andardized messages. They can send out an unlimit ed
number of follow-up messages sent at predet ermined int erval
of t ime. For example, you can set your aut oresponder t o
send out a new message every day for as long a period as
There are numerous companies who offer aut oresponders free
of charge. Your websit e host ing company oft en provides
aut oresponders as a free service. If t his is not t he case
wit h your web host ing company, t here are numerous companies
who offer t his service for a small fee, or free of charge,
providing you at t ach an advert isement for t heir company t o
To personalize your aut oresponder messages, you can at t ach
a signat ure. Signat ures in t his case are much like business
cards. You can include your name, company, all your cont act
numbers and addresses, and a brief message.
It 's a good idea t o at t ach a signat ure t o every email t hat
is sent out . This works as a repeat ed reminder of your
business ident it y every t ime a cust omer sees it . The more
t hey look at your signat ure, t he more likely your company
will spring t o mind when your part icular service or product
You can creat e a st andardized signat ure t hat every employee
in your business uses, or you can go wild, and let every
st aff member creat e t heir own personal signat ure. Of
course, like everyt hing in life, t here are some rules and
guidelines t o creat ing a personal signat ure.
Keep t he lengt h of your signat ure bet ween four t o six lines
of t ext , wit h no more t han 70 charact ers in a single line.
Make sure t hat your email program does not cut off your
t ext ! The cont ent should include your name, your company
name, your email address, fax number, and any ot her cont act
det ails, such as 800 numbers. Last ly, always include a
short personal message about your company. It should be a
subt le sell of your services or your product s, and possibly
your company's reliabilit y and longevit y.
Anot her specialized use of aut oresponders is t o creat e
courses t hat you can t hen offer your sit e visit ors for
free. You must choose a t opic in which you are an expert
and t hat precisely t arget s your pot ent ial cust omers.
Once you have carefully chosen your subject , divide it int o
a number of different sub-t opics. Then offer your sit e
visit or a free 10 or 15 day course, each day offering a
different sub-t opic. The first t opic should always be a
welcome message t o your sit e visit or and an explanat ion
about what is t o follow. Your explanat ion should be
ent icing, get t ing t he point across t hat you are offering
free, qualit y informat ion t hat your t arget audience will
find of great value.
Wit h every lesson, include t he number of t he lesson, t he
t opic t it le, informat ion about your company and it s
services or product s. At t he end, include a few blurbs
about t he next lesson t o ent ice t he subscriber t o cont inue
Make sure each t opic is packed wit h essent ial and valuable
informat ion, and leaves t he visit or lust ing t o know more.
Ot herwise, you may lose t hem in t he very beginning.
Of course, you have t o writ e up your course before you can
offer it . Once you have done t his, and gone over t he
mat erial carefully, employing a professional writ er or
edit or if necessary, you must t ransfer your t ext t o your
There are a number of free aut oresponders you can use. Try
ht t p:/www.get response.com, or ht t p://www.fast fact s.net . Or
go ont o Google and you will find a long list of free
aut oresponder companies. Then sign-up for your chosen
aut oresponder. Once you do, you will receive inst ruct ions
as t o how t o set it up and t ransfer your t ext .
Email is an excellent market ing t ool; it is inexpensive and
it is fast . Use it t o advert ise your business by choosing
your email address carefully. Your websit e should cont ain
different email addresses for different cont act request s.
For example, use email@example.com for informat ion
request s, or firstname.lastname@example.org for quest ions about
sales. It 's a good idea t o set up one for t he owner, such
as president @yourdomain.com. This present s your company in
a personal, approachable light and insures t hat direct
cont act is provided.
Aut oresponders are an effect ive and powerful market ing
t ool, allowing you t o make cont act wit h t housands of
pot ent ial cust omers. This is an invaluable asset
considering how many pot ent ial cust omers you usually have
cont act wit h before you make an act ual sale. Essent ially,
an aut oresponser allows you t o aut omat e part of your
market ing campaign. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
3. Email Miscommunication is T oo Easy! FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
We misint erpret , filt er, or change 70% t o 90% of what we hear. Communicat ing messages clearly, and in a format t hat t he receiver will underst and, is difficult . It 's easy t o miscommunicat e. By wat ching which words you choose, your message will be more clearly communicat ed.
Why does all t his confusion occur? One of t he many reasons is t hat people suffer from informat ion overload. They simply can't process everyt hing t hey receive via email - nor do t hey really want t o.
As much as you would like t hem t o, recipient s of your email messages don't give every message t hey receive from you t heir undivided at t ent ion. In realit y, people read email quickly; t hey do ot her t asks while t hey read email (such as t alking on t he t elephone); and t hey ignore messages alt oget her.
Even under t he best condit ions, it 's easy for t he informat ion you send t o become dist ort ed. You don't want t o complicat e mat t ers by sending email messages loaded wit h t echnical t erms or indust ry-specific jargon t hat would require t he reader t o decipher t he language before he/she can even begin t o use t he dat a.
Here's an example of how easy it is t o miscommunicat e. Even when people are saying t he exact same t hings, t hey can say t hem in such a way t hat t hey cannot underst and each ot her. Have you ever done t his?
each ot her. Have you ever done t his?
The following are familiar sayings you have heard many t imes. However, t he wording in t his example is different . Can you re-phrase t hese st at ement s using more familiar language?
1. Comput e not your immat ure gallinaceans prior t o t heir being produced.
2. Pulchrit ude does not ext end below t he surface of t he derma.
3. You cannot est imat e t he value of t he cont ent s of a bound, print ed narrat ive from it s ext erior vest ure.
4.One may address a member of t he Equidea family t oward aqueous liquid, but one is incapable of compelling him t o quaff.
1.Don't count your chickens before t hey've hat ched.
2.Beaut y is only skin deep.
3.You can't judge a book by it s cover.
4.You can lead a horse t o wat er, but you can't make him drink.
By using language t hat 's easy t o underst and, you'll leave a posit ive impression on t hose around you - cust omers, st aff, and coworkers. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes
How t o Explode Your Email List FREE Using Offline Sources
4. Email and Online Marketing Copywriting Secrets FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
My copywrit ers and I have writ t en hundreds of breakt hrough response, money-making emails and online Market ing promot ions.
Here's what we've found works best . Use t hese t ips properly and your result s will skyrocket .
1. Your email "from" sender line should be your brand name or company name and st ay consist ent . Use your own personal name only if t hat is your brand image.
2. Send emails only when you have somet hing t o say t hat will benefit t he reader. No fluff. No filler. You must be relevant . If you can't be, don't send an email unt il you have somet hing beneficial t o say.
3. St art your emails wit h t he specific benefit t he reader can get from your message. You have no more t han 3 seconds t o pass t he crucial "what 's in it for me?" t est .
4. The copywrit ing t one and language should be personal and conversat ional, inst ead of st uffy and "corporat e".
5. Make a specific offer t o t he reader and, if possible, include a short deadline by which he must respond t o get it .
6. Use as much copy as is needed t o fully pile on all t he benefit s t he reader will get by ordering, answer object ions, creat e urgency, and close t he sale.
7. Test your subject lines and offers on small segment s of your list before you send t he
7. Test your subject lines and offers on small segment s of your list before you send t he email t o your ent ire list .
8. Include "Email t his t o a friend" service in all your communicat ions for pass along and viral market ing.
9. Tell your recipient s t o "whit e list " your email address so your fut ure emails don't end up in t he "spam" filt er.
10. Remail non-opens again one week lat er. This works great if your email service can pinpoint t his informat ion.
11. Copywrit ing of your emails and online market ing is your #1 key t o much higher leads, sales and profit s. So don't ent rust it t o anyone ot her t han an experienced successful copywrit er and t he best one you can afford. This is not t he t ime t o be penny-wise and pound-foolish.
There are many ot her email and online copywrit ing t opics t hat are t oo variable t o give you hard and fast answers t o. They need t o be st udied first by a professional based on your specific business. These include t ext vs. ht ml and best days t o email. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
5. How to Use T rial Offers to Increase Your Sales FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
Copyright 2006 Alicia M Forest and Client Abundance.com
Do you ever find yourself t empt ed t o purchase somet hing online, and even wit h a money-back guarant ee, you're st ill not quit e sure about handing over your cash?
Well, some of your prospect s will feel t he same way as t hey read your sales page for your product or service. Your offer sounds great , t he right guarant ee eliminat es t heir risk, but t hey st ill wonder if what ever it is t hey are considering purchasing is right for t hem.
If you want t o increase t he likelihood t hat t hey will t ake out t heir wallet , simply offer t hem a free or paid t rial! Haven't you loved it when you've been given t he opt ion t o t ry somet hing out for free or very lit t le cost t o make sure it 's what you want ?
By offering a t rial t o your prospect s, you're doing t wo t hings of value for your businessbuilding. One is t hat you are showing t hat you are confident in t he value of your product t o offer a t rial, and t he ot her is t hat you are essent ially eliminat ing t he last lingering quest ion in your prospect 's mind: "What if I don't like it ?"
Allowing your prospect s t o decide for t hemselves whet her or not your product or service is for t hem answers t hat quest ion for t hem.
So, what kinds of product s and services are best for free t rials?
1. Downloadable product s
If you're offering informat ion product s, like ebooks or how-t o guides, you can offer a sample chapt er as a free t rial. If you're offering an e-course, you can offer one lesson as a free t rial. If you're offering an audio program, you could offer a 15-minut e clip as a free t rial. You could also creat e an int roduct ory component t o any of t hese t hat gives solid informat ion, but t hat also leaves your reader or list ener want ing more.
2. Membership sit es
It 's common pract ice t o offer a free, $1 or $4.95 t rial for a membership sit e. And it 's common pract ice because it 's a very effect ive way t o convert your t rial member t o a paid member. Just like your local fit ness club's t rial period - it 's much easier t o sign up for a mont h for a couple of bucks t han t o pay t he ent ire gym membership in one lump sum or t o be bound t o a cont ract for a cert ain lengt h of t ime before you even know if t he membership is for you.
3. Physical product s
Offer t o send your product t o your cust omer for a small processing fee plus shipping and t ell t hem t hey have 30 days t o t est it out . If t hey don't ret urn it wit hin t hose 30 days, bill t hem t he full price for t he product (minus t he processing fee, if you'd like).
4. One-on-one services
I want t o make it very clear t hat I am not in favor of compliment ary 1:1 session for any service professional. However, if you'd like t o give a free 15-minut e consult at ion t o see if t here's a good mat ch bet ween you and your prospect , t hat can increase your client base.
A bet t er opt ion is t o offer a free or low-cost group session. Give an int roduct ory t alk about your services and answer quest ions, perhaps even offer a discount t o t hose who sign up wit h you right t hen. This way, you're t ruly leveraging your t ime and t alent by allowing your prospect s t o self-select t hemselves out wit hout your having t o go t hrough t hat process individually.
Just make sure t hat along t he way and at t he end of t he t rail period, you convey t he benefit s of t he paid version in all t hese cases. Having a qualit y product or service and following up effect ively t o convert your t rial cust omer t o a paid-in-full cust omer will increase your overall sales.
So, which of your offerings can you give a t rial on? Choose one, creat e t he t rial, and see what happens t o your bot t om line. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
6. How T o Build An Opt In Subscriber List (By T eatime T omorrow) FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
So you've bought t he ebooks, courses & "secret " opt in list builders but your aut oresponder is st ill as empt y as a spammers head. Don't fret - in t his art icle we'll discuss TWO simple yet shockingly effect ive st rat egies t hat you can implement t o build a highly responsive opt in email list (and yes, you can do so by t ea-t ime t omorrow), all wit h minimal expenses.
Before st art ing, you should know t hat I've used t hese met hods personally t o put floods of opt in subscribers ont o my list s - fast .
Met hod ONE - Use Giveaway Event s To Explode Your List Int o The Thousands Wit hin Days.
The first JV event I ever part icipat ed in was Mark Hendricks 12 Days Of Christ mas event . When t he event went live, I was st unned - I was receiving opt -in subscribers at t he rat e of one per minut e when my gift became available. And do you know what ? Many of t hese subscribers went on t o purchase my product s, sign up t o my memberships, click on my Adsense displays and are st ill happy, product ive subscribers & cust omers t oday.
A list of a couple of t housand - built in a few short days.
Marks event t akes place only once a year. But t here's anot her list building event t hat 's always on where some of t he biggest int ernet market ers online share t heir subscribers wit h you. You can view it here:
ht t p://www.linkbrander.com/go/25418
There are several of t hese event s every year - be on t he look out for t hem and part icipat e as a cont ribut or t o as many as you can. It would be fairly easy t o obt ain 10,000 responsive subscribers over a year using t his one met hod alone. It 's probably t he best kept secret of opt -in list building (t hough perhaps not for long).
Met hod TWO - If You're In The Biz Opps/Home Biz/Int ernet Market ing Niche Then You MUST Do This.
This st rat egy is exclusively for t hose who are in t he business opport unit ies/int ernet market ing/MLM t ype niches. It allows you t o reach about a t housand opt in subscribers everyday - subscribers t hat are wit hin t he same general market as yourself.
How does it work? Let me explain. About once a day I get an email from someone. And in ret urn, I get t o send an opt -in email t o 1,000 people who have a reasonable int erest in what I have t o say. I get t o do t his everyday.
Now t hink about t his - being able t o reach 1,000 opt in subscribers a day means you can reach 30,000 subscribers a mont h. To reach t hat sort of audience wit h a solo email ad (for example) would cost at least $97 or so. That 's why t his list building t echnique is an absolut e gem (you can set -up for an invest ment of as lit t le as ZERO). You can find out more here:
ht t p://www.linkbrander.com/go/25420
List building is a funny t hing. You could buy t he most expensive courses and flashy soft ware, spend t housands of dollars on expensive leads and st ill get ZERO result s. Then, you do somet hing t hat 's free or inexpensive and it pays off dividends right off t he bat . It 's just one of t hose t hings where you can only get it right t hrough experience - and in my t ime online I've seen few t echniques t hat can build a list as FAST as t he t wo met hods out lined in t his art icle.
It 's t ime you underst ood t hat in order t o creat e a long t erm, cash generat ive business online you MUST build an opt in list . There's no t ime like t he present so why not put
t hese powerful st rat egies int o play t oday? FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
7. Get Going With Email Marketing And Keep More Customers FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
It 's Never t oo Early:
We oft en t alk wit h companies who aspire t o reach many of t he same goals we've achieved wit h email - regular communicat ions, and enhanced relat ionships. Amazingly, many of t hese companies are considerably larger t han us - but yet object on t he grounds t hat t hey 'aren't ready.' Baloney! Email market ing is incredibly easy t o get st art ed - and in our opinion it is most effect ive when it is done wit h a philosophy of simplicit y
Frequent Cont act is Key:
Email market ing does not work as well for a one-t ime quick hit market ing st rat egy. Email allows you t o build a regular, ongoing dialogue wit h your best client s and prospect s. And t hat becomes self-select ing - t hose who most wish t o do business wit h you will appreciat e t he regular communicat ions. Those who do not can opt -out . It t ruly is a winwin.
One of t he real keys t o success is how frequent ly (or not ) you communicat e. We occasionally provide special alert s, but generally, for us, once a mont h is plent y oft en t o communicat e. I firmly believe - and our result s have confirmed - t hat regular but respect ful communicat ion is opt imal.
Cont ent is King:
Ult imat ely, for professional service firms like ours it is ideas t hat build relat ionships - and ideas are driven and support ed by cont ent . We st rongly recommend t he creat ion of a regular communicat ions vehicle - whet her an e-Newslet t er or ot her vehicle. It has worked for us and it works for a number of our client s.
We also have found t hat it is crit ical t o keep t he cont ent out of t he newslet t er. While t his may seem t o be a cont radict ion t o t he previous point , it is not . You should let people know about your ideas, but not force t hem down t heir t hroat s. Use t he newslet t er t o point t o your cont ent (on your sit e or elsewhere) but don't t ry t o cram it all in. It shouldn't t ake someone 10 minut es t o decide if your newslet t er is wort h a read. An overly long, dense, hard-t o-read newslet t er simply wast es people's t ime. In addit ion, by keeping t he cont ent ext ernal, you can use click t hrough analyt ics t o see who is really int erest ed in what cont ent - and t ailor your follow-up appropriat ely.
Keep it Ent ert aining.
We're shocked by t he number of dry, boring newslet t ers t hat clog our inboxes. We subscribe t o many newslet t ers t o keep up on our compet it ors, but we usually only read t hose t hat keep us ent ert ained. Try adding a bit of humor if possible.
The flip side of t he coin is when we see companies who feel as t hough t hey need t o close business in every sent ence. Email market ing is about relat ionship building, and it is somet hing you're doing for t he long- t erm - not a quick revenue hit . Even for consumerorient ed ret ailers, t his fact st ill holds t rue- cust omer relat ionships are profit able when t hey are long-t erm, so your market ing effort s need t o be orient ed t hat way. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes
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8. Build Interest With Autoresponder Messages FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
If you are using your aut oresponder t o sell a product or service, you must be very careful as t o how you approach your pot ent ial cust omer. Few people like a hard sale, and market ers have known for years t hat in most cases, a prospect must hear your message an average of seven t imes before t hey will make a purchase. How do you accomplish t his wit h aut oresponders?
It 's really quit e simple, and in fact , t he aut oresponders make get t ing t he message t o your pot ent ial cust omers t hose seven t imes possible. On t he Int ernet , wit hout t he use of aut oresponders, you probably could not achieve t hat . Too oft en, market ers make t he mist ake of lit erally slamming t he pot ent ial cust omer wit h a hard sales pit ch wit h t he first aut oresponder message - t his won't work.
You build int erest slowly. St art wit h an informat ive message - a message t hat educat es t he reader in some way on t he t opic t hat your product or service is relat ed t o. At t he bot t om of t he message, include a link t o t he sales page for your product . Use t hat first message t o focus on t he problem t hat your product or service can solve, wit h just a hint of t he solut ion.
Build up from t here, moving int o how your product or service can solve a problem, and t hen wit h t he next message, ease int o t he benefit s of your product - giving t he reader more act ual informat ion wit h each and every message. Your final message should be t he sale pit ch - not your first one! Wit h each message, make sure t hat you are giving t he cust omer informat ion pert aining t o t he t opic - free informat ion! This is what will keep t hem int erest ed in what you have t o say.
This t ype of market ing is an art . It may t ake t ime t o get it exact ly right . Use t he
This t ype of market ing is an art . It may t ake t ime t o get it exact ly right . Use t he examples t hat ot her market ers have set for you. Pay at t ent ion t o t he messages t hat you receive from ot her market ers. St art a 'swap' file, and keep t hose messages. Use some of t he bet t er sales copy for your own aut oresponder messages - just make sure t hat yours doesn't t urn out t o be an exact copy of someone else's sales message!
Remember not t o st art wit h a hard sale. Build your pot ent ial cust omers int erest . Keep building on what t he problem is, and how your product or service can solve t hat problem or fill t hat need. If you are doing t his right , by t he t ime t he pot ent ial cust omer reads t he last message in t hat series, t hey will be convinced enough t o make a purchase! FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
9. Email List Building: How T o Get Started Building Your Own Email Mailing List FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
Email list building is a common market ing pract ice t hese days. There are very few businesses t hat you can go int o t hese days t hat don't ask for your email address or ask if you want t o sign up for special offers or updat es t hrough your email. This is t he first st ep you should t ake, as well, when building your email list . St art by asking your cust omers t o fill out a short piece of paper cont aining t heir name and email address. This will give you t he opport unit y t o keep in some sort of cont act and communicat ion wit h your cust omers.
Email list building sounds easy, right ? Well, it can be if you go about it t he right way. These days, wit h everyone asking for email addresses wit h t he amount of spam on t he int ernet , it is get t ing harder and harder for you t o be able t o get a person's email address from t hem for your email list building dat abase. So you'll have t o find some way t o encourage t hem. If you are an in-st ore individual request ing an email address for building your email list , t ry point ing out t he benefit s, like newslet t ers, promot ions or ot her benefit s t hey might receive by having t heir email address on your email list . This is called direct cont act collect ion. You are collect ing t he email address for t he email list direct ly from face-t o-face cust omers. For t hose of us wit h websit es, adding a simple form for email collect ion is usually t he best way t o go about email list building. Simply writ e a short paragraph about why your cust omer should be giving t heir email address t o you and t hen request t he email by put t ing in a submission form.
If you already have an email list , t ry t his email list building opt ion. Ask your cust omers for referrals. If t hey like your sit e and what you have t o offer, request t he email address of friends and family so you can send an invit at ion t o t hose people t o t ake a look at your
sit e. Or, depending on t he sit e, offer a referral program where cust omers can earn somet hing for every so many people t hey get t o sign up and give you t heir email addresses. A t hird opt ion in t he email list building process is t elemarket ing. In t his process, you build your email list by cont act ing cust omers over t he phone and let t ing t hem know t hey could perhaps avoid t he call if t hey signed up for t he email service.
Try t o use as many of t hese as you can when at t empt ing t o do email list building. This will help you t o creat e a large email address base. FREE - A New Idea for Making Money Online Every Day HERE FREE - Turn Your Blog Int o A Non-St op List Building Machine FREE - Top 10 List Building Mist akes How t o Explode Your Email List FREE Using Offline Sources
Making Money with email marketing is easy if you know how. In our book we take you by the hand and give you the crucial aspects of making mo...
Published on May 17, 2018
Making Money with email marketing is easy if you know how. In our book we take you by the hand and give you the crucial aspects of making mo...